SWAMI VIVEKANAND UNIVERSITY,

SAGAR (M.P.)

SCHEME
For
Master of Business Administration (M.B.A.)
Course Code : MBA

Department of Management
Faculty of Management

Duration of Course : 2 Year

Examination Mode : Semester
Examination System : Non-Grading

Swami Vivekanand University, Sironja Sagar (M.P.)

2016-2017
 Swami Vivekanand University, Sagar (M.P.)
Scheme of Examination
Faculty of Management Department of Management
Scheme of Course : Master of Business Administration (M.B.A.) Course Code : MBA Semester/Year - 1st Sem

Credit Allotted Distribution of Marks

Paper / Theory Practical Grand
Total
Subject Title of the Paper / Subject Credit End Sem. Sessional End Sem. Internal Total
Total Total (G= C+F)
Code L T P Max Min Max Min Max Min LW
(C= A+B) (F=D+E)
(A) (B) (D) (E)
Management Concept &
MBA0101 - - - - 80 32 20 08 100 - - - - 100
Practice
MBA0102 Quantitative Methods - - - - 80 32 20 08 100 - - - - 100

MBA0103 Managerial Economics - - - - 80 32 20 08 100 - - - - 100

MBA0104 Communication Skills - - - - 80 32 20 08 100 - - - - 100

MBA0105 International Business Environment - - - - 80 32 20 08 100 - - - - 100

MBA0106 Accounting for Managers - - - - 80 32 20 08 100 - - - - 100

Seminar & Term Papers/Project Work &
MBA0107 - - - - - - - - - 100 40 - 100 100
Comprehensive Viva-Voce
Total 480 - 120 - 600 100 - - 100 700
Minimum Pass Marks: 36% in Written Examination & 40% is Sessional Examination Time Written – 3 Hrs. & Sessional – 1.30 Hrs.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
MANAGEMENT CONCEPTS AND PRACTICES
Subject Code - MBA 101 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit I
Management, Objectives, Overview, Process Functions, Skills and Roles, Nature and Significance of
Management and Society (Environment)

Unit II
Evolution of Management Thought-Taylor, Fayol, Etton Mayo, PC Bernard, Likert and Webber
(Theories of Management): Recent Trends and Future Challenges of Management.

Unit III
Planning- Concept, Importance, Types and Process, Strategic Management Overview and Process:
MBO, MBE, Decision Making-Concept, Process, Types, Techniques and Importance.

Unit IV
Organizing- Principles, Structure, Process, Importance, Organizational Design, Departmentation, Span
of Control Delegation, Decentralization Staffing -Meaning, Scope, Features: Steps and Process.

Unit V
Directing and Controlling – Motivation, Morale and Productivity Leadership, Communication
(Organization): Controlling-Nature, Process and Techniques, Coordination.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

Suggested Readings:
1. Koontz O Donnel: Principles of Mgt.
2. Stoner J Management, New Delhi Prentice hall of India
3. Gupta,Sharma and Bhalla: Principles and Practices of Mgt., Kalyani Publication
4. Rao and Krishna: Management Text and Cases, Excel Books

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
QUANTITATIVE METHODS
Subject Code - MBA 102 Max Marks : 80
Min. Pass Marks : 32
Courses Content
Unit – I
Statistical basis of managerial decision: Frequency distribution and graphic representation of frequency
distribution, Measures of Central Tendency – Mean, Median, Mode, Requisite of ideal measures of
Central techniques, Merits, Domestic of Mean, Median Mode and their managerial application.
Unit – II
Dispersion Measures of dispersion range, Q.D., M.D., S.D., coefficient of variation, skew ness,
kurtosis.
Unit – III
Theory of Probability and probability distribution – Mathematical probability, Trail and event, sample
space, Simple problem based on sample space, Binomial, Poisson, Normal distribution and their
application in business decision making.
Unit – IV
Correlation and regression analysis – Karl Pearson’s coefficient of correlation, rank correlation,
repeated ranks, spears man’s rank correlation, regression equation, Regression coefficient, Time Series
analysis and forecasting.
Unit – V
Sampling and Sample Tests – Purposive sampling, Random Sampling, Null – hypothesis, Alternative
hypothesis, Chi-square test of goodness of fit and t – test for difference of Means and Application of
these test in management.
SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS:
1. Gupta, S.P. and Gupta M.P. ‘Business Statistics’. New Delhi, Sultan Chand, 1997.
2. Levin Richard I and Rubin David S. ‘Statistics for Management’. New Jersey, Prentice HallInc.,
1995.
3. Kapoor, ‘Operation Research’.
4. Elhance, ‘Fundamental of statistics for Management’.
Award of Internal / Sessional Marks: Total Marks 20
Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
MANAGERIAL ECONOMICS
Subject Code - MBA 103 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit – I
Concepts and Techniques – Nature and Scope of Managerial Economics, Application of Economics in
Managerial Decision Making – Marginal Analysis; Theory of Demand – demand functions, income and
substitution effects, demand forecasting.

Unit – II
Production and Cost – returns to scale, cost curves, break-even analysis; economies of Scale, Theory of
firm – profit maximization, sales maximization.

Unit – III
Market Structure – Price and output decision under different market structures, price discrimination,
non-price competition.

Unit – IV
Macro Economics–Aggregates and Concepts, GNP and GDP, Concept and Measurement of National
Income: Determination of National Income,

Unit – V
Money Supply and Monetary Policy, Fiscal Policy: Aggregate Consumption – Gross Domestic
Savings, Gross Domestic Capital Formation – WPI, CPI and Inflation. Consumption Function.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS:
1. Adhikary, M. ‘Business Economics’, New Delhi, Excel Books, 2000.
2. Chopra, O.P. ‘Managerial Economics’. New Delhi Tata McGraw Hill 1985.
3. Divedi D. N. , ‘Managerial Economics’, Vikas Publication.
4. Varshney R.L. & Maherhwari R. L., ‘Managerial Economics’.
Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
COMMUNICATION SKILLS
Subject Code - MBA 104 Max Marks : 80
Min. Pass Marks : 32
Courses Content
UNIT - I
Communication : Meaning, nature, importance to managers, communication theories, elements of
communication process, importance of feedback, Model of Communication, Barriers to effective
communication.

UNIT - II
Types of Communication : Oral, Written & non verbal, Upward, Downward & Lateral: Speeches for
different occasions; Interviews; Group Discussion; Conferences; Effective Listening; Grapevine
communication.

UNIT - III
Written Communication : Letter Writing; Types of Business Letters; Do’s & Don’ts of business letters.

UNIT - IV
Non – verbal Communication : Meaning and importance; Kinesics; Proxemics; Chronemics; Para-
language; Artefacts

UNIT - V
Report Writing: Types and structure of reports, Drafting of reports. Strategies to develop effective
communication skills – Do’s & Don’ts of Public Speaking. Importance of Resume and Covering letter
Writing a Resume, essentials of drafting an effective resume.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS :
1. Rodriques, M.V., Effective Business Communication, Concept Publishing Company, Delhi, 2003.
2. Rayudo. C.S., Communication, Himalaya Publishing House, Delhi 2008.
3. Sinha, K.K., Business Communication, Galgoita Publishing Company, New Delhi, 2006.
4. Raymond V. Lesikar, John D. Pettit, Jr, Business Communication – Theory and Application,
AITBS Publishers & Distribution, Delhi, 1999.
Award of Internal / Sessional Marks: Total Marks 20
Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
INTERNATIONAL BUSINESS ENVIRONMENT
Subject Code - MBA 105 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit – I International Business: An Overview – Types of International Business; the

External Environment. The Economic and Political Environment, the Human
Cultural
Environment.

Unit – II Balance of Payments, WTO and its importance for Indian Business, International
Monetary Fund (IMF), Word Bank (IBRD).

Unit – III Exchange rate determination, Fixed and Flexible exchange rate, Convertibility
of Rupee and its implication, Foreign Institutional Investors (FII), Foreign Direct
Investment (FDI), Euro-Currency.

Unit – IV Regional Blocks; Internationalization of Service Firms, Export Management; Joint

Ventures and Global Competitiveness.

Unit – V Globalization and Human Resource Development; Globalization with

Social
Responsibility.
SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.
SUGGESTED READINGS:
1. Alowrth, Julian S. The Finance, Investment and Taxation Decisions of Multinational
London, Basil Blackwell 1988.
2. Bhalla, V K and S. Shivaramu, International Business Environmental and Business
New Delhi, Anmil 1995.
3. Bhalla, V K International Economy, Liberalisation Process, New Delhi, Anmol, 1993.
4. Daniel, John D and Radebangh, Lee H International Business 5th ed., New York, Addision
Wesley
Award of Internal / Sessional Marks: Total Marks 20
Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
ACCOUNTING FOR MANAGERS
Subject Code - MBA 106 Max Marks : 80
Min. Pass Marks : 32

Courses Content
Unit – I
Financial Accounting – Concept, Importance and Scope, Principles of Double Entry, Ledger
Accounting, Preparation of Trial Balance.

Unit – II
Preparation of Financial Statements – Profit and Loss Account and Balance Sheet;
Depreciation Accounting.

Unit – III
Financial Statement analysis – Comparative Statement; Common Size Statements; Ratio
analysis, Cash flow and fund flow analysis.

Unit – IV
Management Accounting – concept; Needs, Importance; Cost Accounting - Records and
Processes, Inventory Valuation, Reconciliation between Financial and Cost Accounts.

Unit – V
Costing for Decision-Making, Marginal Costing and Absorption Costing;

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS:
1. Anthony R n and Reece, J. S. ‘Accounting Principles’, 6th ed. Homewood, Illinois
Richard D, Irwin, 1995.
2. Bhattacharya S K and Dearden J. ‘Accounting for Management’. Text and Cases.
New Delhi, Vikas 1996.
3. Sharma & Gupta, ‘Management Accounting’ Kalyani Publication.
4. Pandey I. M. , ‘Management Accounting’, Vikas Publication
Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
Seminar & Term Papers/Project Work
Subject Code - MBA 107 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Seminar & Term Papers/Project Work

The Seminar & Term Paper shall be based on various practical Exercises which, shall comprise of
tutorial work, carry home tasks, debates, paper writing, case completions group discussion, week and
conferences and surveys, management games, role-plays, workshops presentation, extempore and
prepared speeches, library assignments, company studies project assignment etc. The weightage of
these items will be announced by the teachers concerned in consultation with the Professor & Head/
Dean, Deptt. The plan forthe semester will be announced separately. The topics of the selected shall be
from the entire subject that are being taught or any other general topic of academic importance. Marks
may be awarded on the basis of total performance of the examinees, for which the scheme of
examination and evaluation shall be notified by the Professor & Head/Dean, DMS. The evaluation is to
be made externally out of 100 marks. In additional to above, students are supposed to use library’s
reference section of the Departmental and Central Library along with the latest journals, their back
volumes, periodicals and cases discussed during the classrooms sessions. Students are supposed to
update this knowledge with the new arrivals and study materials distributed in the classroom session.
Visiting Faculty/Consultants do at to new knowledge to which the students should acquaint themselves
with Workshops, Group Discussion and Seminars are the additional sources of knowledge.
 Swami Vivekanand University, Sagar (M.P.)
Scheme of Examination
Faculty of Management Department of Management
Scheme of Course : Master of Business Administration (M.B.A.) Course Code : MBA Semester/Year – 2nd Sem

Credit Allotted
Distribution of Marks
Paper / Theory Practical Grand
Total
Subject Title of the Paper / Subject Credit End Sem. Sessional End Sem. Internal Total
Total Total (G= C+F)
Code L T P Max Min Max Min Max Min LW
(C= A+B) (F=D+E)
(A) (B) (D) (E)

MBA0201 Organisational Behaviour - - - - 80 32 20 08 100 - - - - 100

MBA0202 Human Resource Management - - - - 80 32 20 08 100 - - - - 100

Financial Management
MBA0203 - - - - 80 32 20 08 100 - - - - 100

MBA0204 Marketing Management - - - - 80 32 20 08 100 - - - - 100

MBA0205 Research Methodology - - - - 80 32 20 08 100 - - - - 100

MBA0206 Project Management - - - - 80 32 20 08 100 - - - - 100

MBA0207 Seminar & Term Papers/Project Work & - - - - - - - - - 100 40 - 100 100
Comprehensive Viva-Voce

Total 480 - 120 - 600 100 - - 100 700

Minimum Pass Marks: 36% in Written Examination & 40% is Sessional Examination Time Written – 3 Hrs. & Sessional – 1.30 Hrs.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05

3
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
ORGANISATIONAL BEHAVIOUR
Subject Code - MBA 201 Max Marks : 80
Min. Pass Marks : 32
Courses Content
UNIT I:
Understanding Organizational behaviour: Levels of analysis within OB – individual, group and
organization; challenges and opportunities for OB; relationship of OB with other fields.

UNIT II:
Foundation of individual behaviour; learning theories; Perception: factors influencing Perception;
Personality, Attitudes, Job satisfaction and Values.

UNIT III:
Motivation: concept and process; Motivation theories: Maslow, McGregor, Herzberg, Alderfor’s,
Vroom, Porter & Lawler and Equity theory; Motivating employee techniques; Group: nature,
functions & development.

UNIT IV:
Organisational Culture & Climate; Organisational conflicts Type, Causes and Management; Johari
Window and Transactional Analysis; Emotional Intelligence; Knowledge Management; Power &
Politics; Negotiation.

UNIT V:
Organisational Change: Forces for change; Resistance to change; Managing change; Stress;
Concept, Sources of Stress, Consequences, Management of Stress; Burnout: Causes and Handling
of Burnout; Managing diversity in organization.

Suggested Readings:
1. Baron, R.A. and Greenbeg. J (Behaviour in organization. Pearson India).
2. Luthans, F., “Organizational Behaviour”, 7th ed. New York, McGraw Hill, 1995.
3. Chandan, J., “Organizational Behaviour”, Vikas Publishing House Pvt. Ltd.
4. Udai Pareek, “Organizational Behaviour”,Oxford University Press, 2004.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
HUMAN RESOURCE MANAGEMENT
Subject Code - MBA 202 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit – I
Concepts and Perspectives on Human Resource Management; Human Resource Management in a
changing Environment; Corporate Objective and Human ResourcePlanning;

Unit – II
Career and Succession Planning; Job Analysis and Role Description; Methods of Manpower
Search; Attracting and Selecting Human Resources.

Unit – III
Induction and Socialization; Manpower Training and Development.

Unit – IV
Performance Appraisal and Potential Evaluation; Job Evaluation & Wage Determination.

Unit – V
Employee Welfare; Industrial Relations & Trade Unions; Dispute Resolution & Grievance
Management; Employee Empowerment;
SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS :
1. Aswathappa, K. ‘Human Resource and Personnel Management’, Tata McGraw-Hill, New Delhi,
1997.
2. Edwin B. Flippo, ‘Personnel Management’, New York, Mc Grew Hill Book Company, International
Edition, 1984.
3. Monappa, A & Saiyadain M. ‘Personnel Management’, 2nd ed., New Delhi, Tata McGraw- Hill,
1966.
4. Pattnayak, ‘Human Resource Management’, Prentice Hall of India.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
FINANCIAL MANAGEMENT
Subject Code - MBA 203 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit – I
Aims and Objectives of Financial Management; Financial Analysis and Control. Cost – Volume
Profit Analysis.

Unit –II
Operating and Financial Leverage. Time value of Money; Investment and Capital Structure
Decisions, Instruments of Long Term Finance.

Unit –III
Cost of Different sources of Raising Capital, Weighted Average cost of Capital; Optimum Capital
Structure.

Unit – IV
Basics Concept of - Standard Costing; Budget Budgetary Control and Zero Base Budgeting.
Methods of Capital Budgeting.

Unit – V
Management of Working Capital-Cash Receivables and Inventory management. Internal Financing
and dividend Policy.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS :
1. Hampton, John, ‘Financial Decision Making’, Englewood Cliffs, New Jersey, Prentice Hall Inc.
1997.
2. Van Home, James C. ‘Financial Management and Policy’, 10th ed, New Delhi, Prentice Hall of
India, 1997.
3. Pandey I. M., ‘Financial Management’, Vikas Publication.
4. Khan & Jain, ‘Financial Management’, Tata Mc Graw Hill.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
MARKETING MANAGEMENT
Subject Code - MBA 204 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit – I
Nature and scope of marketing, Corporate orientations towards the marketplace. The Marketing
Environment and Environment Scanning;

Unit –II
Marketing information system and Marketing research, Understanding consumer and Industrial
markets, market segmentation, Targeting and positioning;

Unit –III
Product decisions, product mix, product life cycle, new product development, branding and
packaging decisions, Pricing methods and strategies, Promotion decision- promotion mix,
advertising, sales promotion, publicity and personal selling;

Unit –IV
Channel management-selection, co-operation and conflict management, vertical marketing
implementation and systems, Organizing and implementing Marketing in the organization;

Unit–V
Evaluation and control of marketing efforts; New issues in marketing-Globalization,
Consumerism, Green marketing, Legal issues.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS :
1. Enis, B.M. ‘Marketing Classics: A Selection of Influential Articles’, New York, McGraw Hill,
1991.
2. Kotler, Philip and Armstrong, G. ‘Principles of Marketing’, New Delhi, Prentice Hall of India,
1997
3. Kotler, Philip, ‘Marketing Management Analysis, Planning, Implementation and Control’ ,New
Delhi, Prentice Hall of India 1994
4. Ramaswamy, V S and Namakumari, S. ‘Marketing Management Planning Control’, New Dehli,
MacMillan, 1990
Award of Internal / Sessional Marks: Total Marks 20
Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
RESEARCH METHODOLOGY
Subject Code - MBA 205 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit – I
Introduction to Research Methodology - Meaning, Objectives, Significance of Research in
Management; Importance and scope of Research Methodology.

Unit – II
Research Process - Defining Research Problem; Setting of Hypothesis; Research Design –
Exploratory, Descriptive and Experimental Research Designs;

Unit – III
Sampling Design - Steps in Sampling Design; Criteria of Selecting a Sampling Procedure,
Characteristics of Good Sample Design; Types of Sample Design;

Unit – IV
Data Collection-Primary and Secondary data; Observational and Survey Methods;
Questionnaire Design; Processing of Data – Editing, Coding, Classification, Field Work and
Tabulation of Data;

Unit – V
Analysis and Report Writing - Selection of Appropriate Statistical Techniques; Parametric
Test for hypothesis testing – t - test, Chi – Square test; Characteristics of Non Parametric
Test; One-way ANOVA; Report writing.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS:
1. Bennel, Roger; ‘Management Research’, ILO,.
2. Gupta, S.P. ‘Statistical Methods’, 30th ed., Sultan Chand, New Delhi, 2001.
3. Golden, Biddle, Koren and Karen D. Locke; ‘Composing Qualitative Research’, Sage Pub.
1997.
4. Kothari C.R., ‘Research Methodology’, Wishwa Prakashan.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
PROJECT MANAGEMENT
Subject Code - MBA 206 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit – I Planning – Overview; Strategy and Capital Allocation; Generation and Screening of
Project Ideas

Unit – II Analysis – Market and Demand Analysis, Technical analysis, Financial Estimates
and projections.

Unit – III Selection: Basic Techniques – The Time Value of Money, Investment Criteria,
Project Cashflows, The Cost of Capital, Stand – Alone Risk Analysis; Portfolio
Theory and Capital Budgeting.

Unit – IV Financing: Financing of infrastructure and other Projects, its Capital Structure &
Methods of Offering; Venture Capital and Private Equity

Unit – V Project Implementation and Review– Evaluation and Control; Project Network
Techniques; use of PERT and CPM. Cost and Time overrun; Administrative
aspects of Project Review.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS :
1. Projects, Planning Analysis, Selection, Implementation & Review – Prasanna Chandra.
Tata
McGrawhill India Ltd.,
2. Richman, Larry. (2008). Project Management: Step-by-step. Prentice Hall India
3. David I. Cleland – Project Management: Strategic Design and Implementation – Mcgraw
– Hill Inc.
4. Text Book of Project Management, P.Gopalakrishnan and VE Rama Moorthy – Mcmillan
India Ltd.,
5. Project Management and Control – Narendra Singh – Himalaya Publishing House.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
Seminar & Term Papers/Project Work

Subject Code - MBA 207 Max Marks : 80

Min. Pass Marks : 32
Courses Content

STP

The Seminar & Term Paper shall be based on various practical Exercises which, shall comprise of
tutorial work, carry home tasks, debates, paper writing, case completions group discussion, week
and conferences and surveys, management games, role-plays, workshops presentation, extempore
and prepared speeches, library assignments, company studies project assignment etc. The
weightage of these items will be announced by the teachers concerned in consultation with the
Professor & Head/ Dean, Deptt. The plan forthe semester will be announced separately. The topics
of the selected shall be from the entire subject that are being taught or any other general topic of
academic importance. Marks may be awarded on the basis of total performance of the examinees,
for which the scheme of examination and evaluation shall be notified by the Professor &
Head/Dean, DMS. The evaluation is to be made externally out of 100 marks. In additional to
above, students are supposed to use library’s reference section of the Departmental and Central
Library along with the latest journals, their back volumes, periodicals and cases discussed during
the classrooms sessions. Students are supposed to update this knowledge with the new arrivals and
study materials distributed in the classroom session. Visiting Faculty/Consultants do at to new
knowledge to which the students should acquaint themselves with Workshops, Group Discussion
and Seminars are the additional sources of knowledge.
 Swami Vivekanand University, Sagar (M.P.)
Scheme of Examination
Faculty of Management Department of Management
for
Scheme of Course : Master of Business Administration (M.B.A.) Course Code : MBA Semester/Year – 3rd Sem
Single Specialization Scheme
Credit Allotted Distribution of Marks
Paper / Theory Practical Grand
Total
Subject Title of the Paper / Subject Credit End Sem. Sessional End Sem. Internal Total
Total Total (G= C+F)
Code L T P Max Min Max Min Max Min LW
(C= A+B) (F=D+E)
(A) (B) (D) (E)

MBA0301 Business Policy and Strategic Analysis - - - - 80 32 20 08 100 - - - - 100

MBA0302 Decision Support System & Management - - - - 80 32 20 08 100 - - - - 100

Information System

MBA0303a Specialization I - Paper 1st - - - - 80 32 20 08 100 - - - - 100

To 0303d

MBA0304a Specialization I - Paper 2 nd - - - - 80 32 20 08 100 - - - - 100

To 0304d
Comprehensive & STP Viva-Voce
- - - - - - - - - 100 40 - 100 100
MBA0305
Total 320 - 80 - 400 100 - - 100 500
Minimum Pass Marks: 40% in Written Examination & 40% is Sessional Examination Time Written – 3 Hrs. & Sessional – 1.30 Hrs.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
Scheme of Examination
Faculty of Management Department of Management
for
Scheme of Course : Master of Business Administration (M.B.A.) Course Code : MBA Semester/Year – 3rd Sem

The list of Specialization of MBA III Semester (Single Specialization)

Major: MARKETING MANAGEMENT
303 (a): Consumer Behaviour
304 (a): Advertising Management
Major: FINANCIAL MANAGEMENT
303 (b): Security Analysis and Investment Management
304 (b): Working Capital Management
Major: HUMAN RESOURCE MANAGEMENT
303 (c): Management of Industrial Relations
304 (c): Management Training and Development
Major: HOSPITAL MANAGEMENT
303 (d): Hospital Management
304 (d): Clinical and Support Services
 Swami Vivekanand University, Sagar (M.P.)
Scheme of Examination
Faculty of Management Department of Management
for
Scheme of Course : Master of Business Administration (M.B.A.) Course Code : MBA Semester/Year – 3rd Sem
Dual Specialization Scheme
Credit Allotted
Distribution of Marks
Paper / Theory Practical Grand
Total
Subject Title of the Paper / Subject Credit End Sem. Sessional End Sem. Internal Total
Total Total (G= C+F)
Code L T P Max Min Max Min Max Min LW
(C= A+B) (F=D+E)
(A) (B) (D) (E)

MBA301 Business Policy and Strategic Analysis - - - - 80 32 20 08 100 - - - - 100

MBA302 Decision Support System & Management - - - - 80 32 20 08 100 - - - - 100

Information System

MBA0303a Specialization I - Paper 1st - - - - 80 32 20 08 100 - - - - 100

To 0303c
MBA0304a Specialization I - Paper 2 nd - - - - 80 32 20 08 100 - - - - 100
To 0304c

MBA0303a Specialization II - Paper 1st - - - - 80 32 20 08 100 - - - - 100

To 0303p

MBA0304a Specialization II - Paper 2 nd - - - - 80 32 20 08 100 - - - - 100

To 0304p
Comprehensive & STP Viva-Voce
- - - - - - - - - 100 40 - 100 100
MBA305
Total 480 - 120 - 600 100 - - 100 700
Minimum Pass Marks: 40% in Written Examination & 40% is Sessional Examination Time Written – 3 Hrs. & Sessional – 1.30 Hrs.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 Swami Vivekanand University, Sagar (M.P.)
Scheme of Examination
Faculty of Management Department of Management
for
Scheme of Course : Master of Business Administration (M.B.A.) Course Code : MBA Semester/Year – 3rd Sem

The list of Specialization of MBA III Semester(Dual Specialization)

Major: MARKETING MANAGEMENT
303 (a): Consumer Behaviour
304 (a): Advertising Management
Major: FINANCIAL MANAGEMENT
303 (b): Security Analysis and Investment Management
304 (b): Working Capital Management
Major: HUMAN RESOURCE MANAGEMENT
303 (c): Management of Industrial Relations
304 (c): Management Training and Development
Major: HOSPITAL MANAGEMENT
303 (d): Hospital Management
304 (d): Clinical and Support Services
Major: MATERIAL MANAGEMENT
303 (e): Inventory Management
304 (e): Logistics Management
Major: MEDIA MANAGEMENT
303 (f): Theories of Communication & Mass Media Management
304 (f): Research Methodology & Media Research
Major: TOURISM, TRAVEL AND HOSPITALITY MANAGEMENT
303 (g): Introduction to Hospitality Management
304 (g): Hospitality Law
Major: ENTREPRENEURSHIP DEVELOPMENT MANAGEMENT
303 (h): Entrepreneurship Development
304 (h): Financial Entrepreneurship
Major: RURAL MANAGEMENT
303 (i): Rural Development
304 (i): Rural Economics
Major: BANKING AND FINANCIAL SERVICES MANAGEMENT
303 (j): Management of Banking and Insurance Institutions
304 (j): Financial Planning and Wealth Management
Major: IT & SYSTEM MANAGEMENT
303 (k): IT Enabled Services Ethics & Management
304 (k): Course: E-Commerce and Governance
Major: DISASTER MANAGEMENT
303 (l): Disaster Preparedness
304 (l): Introduction & Dimensions of Natural & Anthropogenic Disasters
Major: OPERATION MANAGEMENT
303 (m): Production Planning and Control
304 (m): Work Study and Productivity
Major: ENVIRONMENTAL MANAGEMENT
303 (n): Natural Resources & Management
304 (n): Environmental Safety, Health and Management
Major: RETIAL MANAGEMENT
303 (o): Retail Concepts and Practices
304 (o): Marketing Concepts in Retail Management
Major: INSURANCE AND RISK MANAGEMENT
303 (p): Risk Management and Insurance
304 (p): Insurance Law and Regulation
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
Business Policy and Strategic Analysis
Subject Code - MBA 301 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit – 1 Business Policy as a field of Study: General Management Point of View; Vision; Mission,
Objectives and Policies;

Unit – II Environmental Analysis and Internal Analysis; SWOT Analysis;

Unit–III Tools and Techniques for Strategic Analysis; Impact Matrix; The Experience Curve; BCG
Matrix; GEC Model;

Unit – IV Industry Analysis; Concept of Value Chain; Strategic Profile of a Firm;

Unit – V Framework for Analysing Competition; Competitive Advantage of a Firm.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Ansoff, H Igor, Implanting Strategic Management Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1984
2. Budhiraja; S B and Athereya, M B. Cases in Strategic Management New Delhi, Tata MaGraw Hill,
1996
th
3. Christensen, C. R. etc. Business Policy; Text and Cases, 6 ed., Homewood Illinois, Richard D.Irwin,
1987
4. Glueck, Willam F. Strategic Management and Business Policy, 3rd ed New York, McGraw Hill, 1988
5. Hax, A C and Majluf, NS. Strategic Management Englewood Chiffs, New Jersey, Prentice Hall Inc., 1984
6. Hamel, G and Prahlad, C. K. Competing for the Future Boston, Harvard Business School Press, 1994
7. Peters, Tom. Business School in a Box New York, Macmillan, 1995.
8. S. Lomesh & P.K.Mishra, Business Policy & Strategic Management, Vikas Pub. House.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
Decision Support Systems and Management Information System
Subject Code - MBA 302 Max Marks : 80
Min. Pass Marks : 32
Courses Content

Unit – I Management Information System: basics; System Concepts; System entropy; Subsystems
- basics, decomposition/simplification; System types; V a l u e of Information.

Unit– II Frame works-major trends and applications of information technology; System Analysis
& Design: Systems Development Methodologies - SDLC & Prototype approach, Case
Study.

Unit– III Managerial Decision Making : Decision basics; Decision types; Certainty,
Uncertainty, isk taking, Decision making process; Problem solving techniques; DSS
Overview,

Unit– IV DSS - relevance/scope/characteristics/capabilities/components; DSS v/s MIS;

DBMS : Sources of data - data file/database environment; Data models - relevance of
relational, Data base design in DSS.

Unit– V Dialog generation system : User interface - graphics, menus, forms; DSS
generators; DSS development: steps in designing/identification of decision,
Building of DSS/ implementation/performance testing.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers)4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS :
1.Keen, Peter G. W . : Decision Support System an Organisational Perspective Addison- Wesley
Pub.
2.Theierauff, Robert J. Decision Support System for- effective planning - Prentice Hall-1982
3.Krober, Donald W., and Hugh. J. Watson Computer Based Information System New York,1984
4.DavisL, Michael W. A management approach- Macmillan Publishing Company, Prentice Hall, New
Jersey, 1988
5.Andrew P. Decision Support System Engineering Sage, John Wiley & Sons, New York, 1991
6.Leod, Raymond Me JR Management information systems - Macmillan Publishing Company, New
York - 5th Edition- 1993
7.Turban, Efrain Decision Support & Expert Systems - Management Perspective Macmillan
Publishing Company, New York, 1988
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
MARKETING MANAGEMENT
Consumer Behaviour
Subject Code - MBA 303 (a) Max Marks : 80
Min. Pass Marks : 32
Course Contents:
Unit – I Introduction to C o n s u m e r Behaviour; Consumer Behaviour and Marketing
Strategy; Consumer Involvement and Decision- Making.

Unit – II Information Search Process; Evaluative Criteria and Decision Rules; Consumer
Motivation; Information Processing and Consumer Perception.

Unit – III Consumer Attitude Change; Influence of Personality and Self Concept on Buying
Behaviour;

Unit – IV Psychographics and Lifestyle; Reference Group Influence; Diffusion of

Innovation are Opinion Leadership Family Decision-Making.

Unit – V Industrial Buying Behaviour; Models of Consumer Behaviour; Consumer

Behaviour Audit; Consumer Behaviour Studies in India.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Assael, H. Consumer Behaviour and Marketing Action, Ohio, South Western, 1995.
2. Engle, J F. etc. Consumer Behaviour, Chicago, Dryden Press, 1993.
3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Cliffs, New
Jersey, Prentice Hall Inc., 1989.
4. Hawkins, D I. Etc. Consumer Behaviour; Implications for Marketing Strategy, Texas,
Business 1995.
5. Mowen, John C. Consumer Behaviour, New York, MacMillan, 1993.
6. Schiffman, L G and Kanuk, L L. Consumer Behaviour, New Delhi, Prentice Hall of
India,1994.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
MARKETING MANAGEMENT
Advertising management
Subject Code - MBA 304(a) Max Marks : 80
Min. Pass Marks : 32
Course Contents:
Unit–I Advertising's Role in the Marketing Process; Legal Ethical and Social Aspects of
Advertising;Process of Communication - Wilbur Schramm's Model, Two Step
Flow of Communication.

Unit – II Theory of Cognitive Dissonance and Clues of Advertising Strategists: Stimulation of

Primary and Selective Demand – Objective Setting and Market Positioning; Dagmar
Approach - Determination of Target Audience.

Unit–III Building of Advertising Programme - Message, Headlines, Copy, Logo, Illustration,

Appeal, Layout; Campaign Planning; Media Planning; Budgeting.

Unit - IV Evaluation - Rationale of Testing Opinion and Aptitude Tests, Recognition, Recall,
Experimental Designs; Advertising Organisation - Selection Compensation and
Appraisal of an Agency; Electronic Media Buying. Advertising campaign.

Unit – V Advertising V/s Consumer behaviour; Sales Promotion - Role of Creative

Strategies.Advertising - Retail, National, Cooperative, Political, International, Public
Service Advertising.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS :
1. Aaker, David A. etc. Advertising Management, 4th ed. New Delhi, prentice Hall of India, 1985.
2. Beleh, George E. and Beleh, Michael A. Introduction to Advertising and Promotion 3rd ed.
Chicago, Irwin, 1995.
3. Borden, William H. Advertising New York, John Wiley, 1981.
4. Hard, Norman the practice Oxford, Butterworth Heinemann, 1995
5. Kleppner, Otto. Advertising procedure. New Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1986
6. Ogilvy, David Ogilvy on Advertising London, Longman, 1983.
7. Sengupta, Subroto, Brand Positioning, Strategies for Competitive Advantages, New Delhi, Tata
cGraw Hill, 1990.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
FINANCIAL MANAGEMENT
Security Analysis and Investment Management
Subject Code - MBA 303(b) Max Marks : 80
Min. Pass Marks : 32
Course Contents:

Unit–I Investment - Return and Risk; Operations of Indian Stock Market; New Issue
Market; Listing of Securities; Cost of Investing in Securities.

Unit–II Mechanics of Investing; Markets and Brokers; Investment Companies; Market

Indices and Return

Unit–III Security Credit Ratings; Objectives of Security Analysis; Investment Alternatives;

Valuation Theories of Fixed and Variable income Securities; The Return to
Risk and the Investment Decision.

Unit–IV Government Securities; Non-Security Forms of Investment; Real Estate

Investment; Investment Instruments of the Money Market.

Unit – V Stock Market Analysis - Fundamental and Technical Approach, Efficient Market
Theory; Recent Developments in the Indian Stock Market.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks
SUGGESTED READINGS:

1. Amling, Frederic. Investment, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1983
th
2. Bhalla, V K Investment Management: Security Analysis and Portfolio Management., 8 ed. New
Delhi, S Chand, 2001
th
3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio Management. 6 ed. New
Delhi Prentice Hall of India, 1995
4. Fuller, Russell J. and Farrell, James L. Modern investment and Security Analysis. New York,
McGrawHill, 1993.
5. Haugen, Robert H. modern Investment Theory. Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1987
6. Huang, Stanley S C and Randall, Maury R. Investment Analysis and Management. London,
Allyn and Bacon, London, 1987
7. Sharpe, William F. etc Investment. New Delhi, Prentice Hall of India, 1997
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
FINANCIAL MANAGEMENT
Working Capital Management
Subject Code - MBA 304(b) Max Marks : 80
Min. Pass Marks : 32
Course Contents:
Unit–I Principles of Working Capital Management: Concept and Importance of Working Capital, types of working capital,
Determinants of working capital, principles of working capital management policy, estimating working capital
requirement.
Unit–II Accounts receivables management: meaning, cost of maintain receivables, factors influencing size of receivables.
Formation and Execution of Credit Policy (credit standard, credit period, cash discount, collection efforts).
Unit–III Management of Cash-Motives of holding cash, Managing cash flow, Cash Management Models, Investment of Surplus
Funds, Calculating operating cycle.
Unit–IV Inventory Management: Meaning and Nature of Inventory, Purpose and Benefits of Holding Inventory, Inventory
Management Techniques- Determining Stock Levels and safety stocks, EOQ, VED, and ABC Analysis, Just In Time
Inventory, Classification& Codification and valuation of Inventories.
Unit – V Working Capital Financing: sources of working capital finance, determining the working capital financing Mix, New
Trends in Financing of Working Capital by Banks.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Bhalla, V K Working Capital Management: Text and Cases, New Delhi, Anmol Publication (P)
Ltd.
2. Bhattacharya Hrishikesh, “Working Capital Management- Strategies and
Techniques”,Second Edition, Phi Learning Pvt. Ltd.
3. Mishra Anil, Rangaranjan, Krish, “Working Capital Management”, Frist Edition, Excel Books.
4. Pandey I.M., “Financial Management”, Ninth Edition, Vikas Publishing House.
5. Jain P.K., Khan M.Y., “Financial Management”, Fifth Edition, Tata McGraw Hill Publications,New
Delhi
6. James C. Van Horne “Financial Management & Policy”, Twelfth Edition, Prentice Hall.
7. Chandra Prasanna, “Financial Management-Theory & Practice”, Ninth Edition, Tata McGraw Hill.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
HUMAN RESOURCE MANAGEMENT
Management of Industrial Relations
Subject Code - MBA 303(c) Max Marks : 80
Min. Pass Marks : 32

COURSE CONTENTS :
Unit – I Industrial Relations Perspectives; Industrial Relations and The Emerging Socio
Economic Scenario; Industrial Relations and the State.
Unit – II Legal Framework of Industrial Relations; Role and Future of Trade Unions; Trade
Union and the Employee; Trade Union and The Management.
Unit–III Discipline and Grievance Management; Negotiation and Collective Settlements.
Unit–IV Participative management and Co-ownership; Productive Bargaining and Gain
Sharing.
Unit–V Employee empowerment and Quality Management; Industrial Relations and
Technological Change.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Kochan, T.A. & Katz Henry, 'Collective Bargaining and Industrial Relations', 2nd ed. Homewood,
Illinois, Richard D Irish, 1988
2. Mamkoottam, K, 'Trade Unionism, Myth and Reality', New Delhi, Oxford University Press, 1982
3. Niland J R etc. 'The Future of Industrial Relations', New Delhi, Sage, 1994.
4. Papola, T S & Rodgers, G. 'Labour Institutions and Economic Development in India', Geneva, ILO,
1992
5. Ramaswamy, E A,"The Rayon Spinners The Strategic Management of Industrial Relations', New
Delhi, Oxford University Press, 1994
6. Virmani, B. R., 'Participative Management vs. Collective Bargaining', New Delhi, Vision Books,
1988.
7. Webb. Sidney & Webb., Beatrice, 'Industrial Democracy', Melbourne, Longman, 1987
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
HUMAN RESOURCE MANAGEMENT
Management Training and Development
Subject Code - MBA 304(c) Max Marks : 80
Min. Pass Marks : 32
Course Contents:
Unit – I Training Process -an overview; Role, Responsibilities and Challenges to Training
Managers.

Unit – II Organization and Management of Training Function; Training Needs Assessment and
Action Research.

Unit–III Instructional Objectives and Lesson Planning; Learning Process; Training Climate and
Pedagogy.

Unit – IV Developing Training Modules; Training Methods and Techniques; Facilities Planning
and Training Aids; Training Communication.

Unit– V Training Evaluation; Training and Development in India.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS :
1. Beunet, Roger ed., 'Improving Training Effectiveness', Aldershot, Gower, 1988
2. Buckley R & Caple. Jim. 'The Theory & Practice of Training'. London, Kogan & Page, 1995
3. Lynton, R Pareek, U., 'Training for Development'. 2nd ed. New Delhi, Vistaar, 1990
4. Pepper, Allan D., 'Managing the Training and Development Function'. Aldershot, Gower, 1984
5. Rae, L., 'How to Measure Training Effectiveness', Aldershot, Gower, 1986
6. Reid, M A etc., 'Training Interventions: Managing Employee Development'. 3rd ed. London,
IPM, 1992
7. Senge, P., 'The Fifth Discipline: The Art and Practice of the Learning Organization'.
London, Century, 1992
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

HOSPITAL MANAGEMENT
Hospital Management
Subject Code - MBA 0303(d) Max. Marks : 80
Min. Pass Marks : 32

Course Contents:

Unit – I Hospital as a system: Definition of hospital – classification of hospitals – changing role of

hospitals – role of hospital administrator – hospital as a system – hospital & community.

Unit – II Planning: Principles of planning – regionalization - hospital planning team – planning

process –size of the hospital – site selection –

Unit – III Hospital architect – architect report – equipping a hospital –interiors & graphics –
construction & commissioning– planning for preventing injuries – electrical safety

Unit – IV Technical analysis: Assessment of the demand and need for hospital services – factors
influencing hospital utilization – bed planning – land requirements – project cost – space
requirements – hospital drawings & documents-preparing project report.

Unit – V Facilities planning: Transport – Communication – Food services – Mortuary – Information

system – Minor facilities – others.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1.Designing for total Quality in Health Care - G.D.K

2.Modern Trends in Planning and Designing of hospital

S– Gupta S.K.SunilKant Chandra Shekhar.R Satpathy

3. Hospital and Nursing Homes Planning, Organisations & Management - Syed Amin Tabish

4. Hospitals, Facilities Planning and Management -G.D.Kunders

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

HOSPITAL MANAGEMENT
Clinical & Support Services

Subject Code - MBA 0304(d) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Introduction to Hospital services: Meaning and scope of patient care services –
significance of patient care – role of administration in patient care – classification of
Hospitals. Total quality Management: Concept of quality – Quality control and assurance
– ISO 9000 standards – TQM .

Unit – II Clinical services: Outpatient services – Inpatient services – Accident and Emergency
services – Billing services, Laboratory services -Blood bank services, Rehabilitation
services.

Unit – III Nutrition and Dietary services – Pharmacy services – Medical Records services.
Facilities Engineering – Maintenance of Civil Assets – Electrical supply and Water
supply – Medical gas pipeline.

Unit – IV Plumbing and Sanitation – Air conditioning system – Hot water and Steam supply –
Communication Systems – Need and scope of Biomedical engineering departments in
modern hospitals.

Unit – V Disaster management – Fire hazards – Engineering Hazards – Radiological hazards.-

Outsourcing of Support services –few case studies. Ambulance services – Mortuary
services – Hospital security services.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading for Clinical & Support Services:

1. Hospital and facilities planning and Design - G.D.Kunders

2. Hand Book of Bio-Medical Engineering - Jacob Kline

3. Clinical Engineering Principles and Practices - Webster J.G and Albert M. Cook

4. Maintenance Planning and Control - Antony KellY

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

MATERIAL MANAGEMENT
Inventory Management

Subject Code - MBA 0303(e) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Meaning and definition of inventory management. Nature of inventory management

Importance of inventory management. Scope of inventory management. Types of inventory.
Need &Types of inventory. Functions and responsibilities of inventory management. Cost
of inventory, Inventory control .types of inventory control .selective inventory control.
Economic inventory control. Safety inventory control. Objectives of inventory management

Unit – II Inventory management system. Forecasting technique .importance of forecasting.

Material requirement planning. Inventory models-Fixed Order Versus Fixed Interval,
Developing Special Quantity Discount Models , Economic Lot Size when Stock
Replenishment I instantaneous

Unit – III Material Requirement Planning Systems (MRP): Meaning, purpose and advantage of MRP,
Data Requirements and Management – Files and Database –Updating Inventory Records
– Bill of Materials, types of BOM, Modular BOM

Unit – IV Master Production Schedules – meaning, objectives process. Managing MPS inventory
records, lot sizing, process of MRP, and output of MRP. Introduction to MRPII systems.
Using Distribution Resource Planning to manage inventories in multiple locations.

Unit – V Make Or Buy Decisions: Concept of outsourcing, Factors influencing Make Or Buy
Decisions, Trends in Make Or Buy Decisions in context of core competency. Management In
it Environment: Zero inventory concept, Performance: Evaluation of Performance Of
Materials Function – Criteria and methodology of evaluation.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Production & Inventory Management, Arnoldo C. Hax,

2. Inventory Control, Love, Stephen F. Mcgraw Hill

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

MATERIAL MANAGEMENT
Logistics Management

Subject Code - MBA 0304(e) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Introduction to logistics Management – Significance of logistics – The Total distribution

concepts – Integrated Logistics, Concept of Logistics, The Economics Of logistics.

Unit – II Store Organisation, Store locations, Building and Layout.

Unit – III Role of IT in Warehousing and physical Distribution, Distribution Warehousing.

Unit – IV Material Identification Systems, Robots In Manpower management and Control, Quality
A ssurance.

Unit – V Logistics in International Trade, Third Party Logistics, Developing Customer Service Strategic
andCustomer Service Logistic.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Handbook of Logistics and Distribution Management – John Gattorna

2. Logistics Management – P. Fawcett, R. McLeish and I Ogden

3. Strategic Logistics Management – D.M. Lambert & J R Stock, Richard D Irwin Inc
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

MEDIA MANAGEMENT
Theories of Communication & Mass Media Management

Subject Code - MBA 0303(f) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Communication: Meaning & Concepts Elements of Communication, Functions, Need,

Process and Barriers of Communication, Kinds of Communication, Variables of
communication

Unit – II Mass Communication: characteristics of print, radio, television, film. Mass theory
– Society – Magic bullet theory – Theories of selectivity. Introduction to Newspaper,
Magazine & Book Industry.

Unit – III Introduction to Radio & Television Industry, Reach & Access. New Media- Net,
Mobile, Social Networking sites, Participatory Communication Technology

Unit – IV TV & S a t e l l i t e C o m m u n i c a t i o n ,. Elements of TV, Picture tubes &Camera

Tubes, Television broadcasting and receivers, Introduction to modern T.V. Systems ,Satellite
Communication Introduction , Orbital Mechanism and Launching of Satellite, Space Craft,
Satellite Channel and link Design, Earth Station Technology

Unit – V Basic models of communication: Shannon & Weaver – Lasswell – Berlo., Advanced
models of communication – two step flow of communication, Rogers and
Shoemakers model of communication. Gate keeping models – White’s model,
Galtung and Ruge model of selective gate keeping

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Pratt T & Bostian C.W: Satellite Telecommunication. Wiley& Sons. 1986.

2. Roddy D: Satellite Communication .Prentice Hall. 1989.
3. Dhake/ Modarm Television & Video Engineering /TMH.
4. R.R.Gulati/ Colour Television:Principles &Practice/New Age.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

MEDIA MANAGEMENT
Research Methodology & Media Research

Subject Code - MBA 0304(f) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Introduction: Definition of Research, Qualities of Researcher, Components of Research

Problem, Various Steps in Scientific Research, Types of Research; Hypotheses Research
Purposes - Research Design - Survey Research - Case Study Research.

Unit – II Data Base: Discussion on primary data and secondary data, tools and techniques of collecting
data. Methods of collecting data. Sampling design and sampling procedures. Tabulation of
data and general rules of tabulation. Questionnaire and schedule of questions.

Unit – III Measurement concepts: Measurement and Scaling concepts, attitude measurement,
questionnaire design, Psychometric, psychological and social instruments used in
management research. Levels of measurement and types of scales.

Unit – IV Criteria for good measurement. Research Design: Meaning of Research Design. Functions
and goals of Research Design, pilot study and developing a case study.

Unit – V Research Reports: Structure and Components of Research Report, Types of Report, Good
Research Report, Pictures and Graphs, Introduction to SPSS. Use of Statistical Package for
Social Sciences, report writing - Mechanics of report writing, preliminary pages, main
body and appendices including bibliography, oral presentation, diagrammatic and graphical
presentation of data.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Pratt T & Bostian C.W: Satellite Telecommunication. Wiley& Sons. 1986.

2. Roddy D: Satellite Communication .Prentice Hall. 1989.
3. Dhake/ Modarm Television & Video Engineering /TMH.
4. R.R.Gulati/ Colour Television:Principles &Practice/New Age.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

TOURISM, TRAVEL AND HOSPITALITY MANAGEMENT

Introduction to Hospitality Management

Subject Code - MBA 0303(g) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I EVOLUTION OF HOTEL INDUSTRY: Definition of Hotel, Various stages of growth, trends,
Classification of Hotels, Relationship between Hotel and Travel Industry.

Unit – II HOTEL AND ITS FUNCTIONS : Food production – hierarchy and functions, Food and beverage
service –hierarchy, functions and outlets, Front Office & Lobby – Hierarchy, functions and various
activities, Housekeeping – hierarchy, importance, various activities and cleaning procedure.

Unit – III PERSONNEL AND FINANCIAL MANAGEMENT: Personnel Management – Development

& policies, Recruitment, Selection and Induction, Importance of training, Financial management
–definition and scope, Application of management accounting, Investment and operational
decisions.

Unit – IV THE PRINCIPLES OF HOSPITALITY MANAGEMENT: Planning in organization,

Characteristics of control system, Element of leading and directing

Unit – V The environment. Conceptual Framework ,Tourism: definition, meaning, nature and
scope, Tourist, travelers, visitor, transit visitor and excursionist - definition and
differentiation, Leisure, recreation and tourism and their Interrelationship, Concept of
tourism resource, attraction, product, market, industry and destination in the context of
tourism, Components and elements of tourism: Intermediaries and suppliers, The tourism
system, Types and typologies of tourism, Approaches to study tourism

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Tourism and Hospitality industry – Fridgen

2. Hotels for Tourism Development - Dr. Jagmohan Negi
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

TOURISM, TRAVEL AND HOSPITALITY MANAGEMENT

Hospitality Law

Subject Code - MBA 0304(g) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Basic Legal Principles Governing Hospitality Operations - The Common Law Basis for
Laws Governing the Hotelkeeper - The Hotelkeeper and the Law of Contracts

Unit – II The Hotelkeeper and the Laws of Torts and Negligence - The Hotel's Duty to Receive
Guests and Its Right to Refuse Guests – The Hotel's Duty to Protect Guests

Unit – III The Hotel's Right to Evict a Guest, Tenant, Restaurant Patron, or Others – The Guest's
Right to Privacy – The Hotel's Liability Regarding Guests' Property – Maintenance of
Guest Registers

Unit – IV Frauds Committed Against Hotels and Crimes of Trespass - Other Laws Relating to
Food S e r v i c e - Wage and Hour Laws Applicable to Hotel Employees

Unit – V Consumer Protection Laws Affecting Hotels - Public Health and Safety Requirements

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Pratt T & Bostian C.W: Satellite Telecommunication. Wiley& Sons. 1986.

2. Roddy D: Satellite Communication .Prentice Hall. 1989.
3. Dhake/ Modarm Television & Video Engineering /TMH.
4. R.R.Gulati/ Colour Television:Principles &Practice/New Age.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

ENTREPRENEURSHIP DEVELOPMENT MANAGEMENT

Entrepreneurship Development

Subject Code - MBA 0303(h) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Entrepreneurship: Concept and Function: Entrepreneurship- Concepts, Functions, Need

and Importance, Myths about Entrepreneurship, Pros and Cons of Entrepreneurship,
Process of Entrepreneurship

Unit – II An Entrepreneur Types of Entrepreneurs, Competencies and Characteristics; Ethical

Entrepreneurship, Entrepreneurial Value: Values, Attitudes and Motivation, Mind-set of an
Employee and an Entrepreneur- Difference, Entrepreneur: Importance in Any Organization

Unit – III Entrepreneurial Journey Self-Assessment of Qualities, Skills, Resources and Dreams,
Generation of Ideas, Feasibility Study, Opportunity Assessment, Business Plan Preparation,
Execution of Business Plan

Unit – IV Entrepreneurship as Innovation and Problem Solving Entrepreneurs- As problem

solvers, Innovations and Entrepreneurial Ventures, Social Entrepreneurship-Concept and
Importance

Unit – V Risk taking -Concept ; types of business risks, The role of technology/ social media in
creating new forms of firms, organizations, networks and cooperative clusters, Barriers to
Entrepreneurship,Support structure for promoting entrepreneurship (various government
schemes)

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Project Management - K. Nagarajan

2. Dynamics of Entrepreneurship Development - Vasant Desai
3. Entrepreneurship Development - Dr. P.C.Shejwalkar
4. Business Gurus Speak - S.N.Chary.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

ENTREPRENEURSHIP DEVELOPMENT MANAGEMENT

Financial Entrepreneurship

Subject Code - MBA 0304(h) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Entrepreneurship: Concept, knowledge and skills requirement; characteristic of

successful entrepreneurs; role of entrepreneurship in economic development;
entrepreneurship process; factors impacting emergence of entrepreneurship;
managerial vs. entrepreneurial approach and emergence of entrepreneurship.

Unit – II Starting the venture: generating business idea – sources of new ideas, methods of
generating ideas, creative problem solving, opportunity recognition; environmental
scanning, competitor and industry analysis; feasibility study – market feasibility,
technical/operational feasibility, financial feasibility; drawing business plan; preparing
project report; presenting business plan to investors.

Unit – III Functional plans: marketing plan – marketing research for the new venture, steps in
preparing marketing plan, contingency planning; organizational plan – form of
ownership, designing organization structure, job design, manpower planning.

Unit – IV Financial plan – cash budget, working capital, Performa income statement Performa
cash flow, perform balance sheet, break even analysis.

Unit – V Sources of finance: debt or equity financing, commercial banks, venture capital; financial
institutions supporting entrepreneurs; legal issues – intellectual property rights patents,
trademarks, copy rights, trade secrets, licensing; franchising.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Hisrich, Robert D., Michael Peters and Dean Shepherded, Entrepreneurship, Tata McGraw Hill, ND

2. Barringer, Brace R., and R., Duane Ireland, Entrepreneurship, Pearson Prentice Hall, New Jersy (USA).

3. Lall, Madhurima, and Shikha Sahai, Entrepreneurship, Excel Book, New Delhi.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

RURAL MANAGEMENT
Rural Development

Subject Code - MBA 0303(i) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Rural Business and its critical features; Identification of needs of rural producer
organization, enterprises, projects and its people; the rural social and political scenario.
Features of structure dynamics and changes of rural society and polity in India in post-
independence period.

Unit – II Overview of the rural resources-land, soil, climate, water and forests; Overview of the
production system containing agriculture, horticulture, seri-culture, forestry, animal
husbandry and dairying, fisheries, non-farm activities. Concept, processes and
relationship among agro climate and natural resources, production system and livelihood
of rural people.

Unit – III Managing co-operatives, emergence, endurance and growth of co-operatives; Leadership
issues in co- operatives, evolution of co-operative technologies; Co-operative principles;
Issues in establishing agricultural co-operatives, democratic governance in co-
operatives; co-operative principles and economic rationality; Anand pattern of co-
operative-federal structure, causes of sickness, leadership issues and managing boards.

Unit – IV Economic Theory of co-operatives, agency theory, theory of contracts, transaction

cost economics, game theory and their reciprocity, welfare economics and their co-
operatives.

Unit – V Concept, measures and determinants of rural development; Critique of major rural
development approach and strategies; growth v/s equity oriented approach; area vs group
based approach; top down v/s participatory and people oriented approach to development
planning; Contemporary growth and poverty alleviation program; different
interventions for rural social and infrastructure development;

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading

1. Jonathan Reuvid, Guide to Rural Business (Kogan Page)

2. Deu S. Mahendra and Basu K.S. - Economic and Social Development (Academic Foundation)
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

RURAL MANAGEMENT
Rural Economics

Subject Code - MBA 0304(i) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Agriculture and economic development: Nature and scope of rural economics, Role of
agriculture in economic development, interdependence between agriculture and industry,
Livestock economics- Livestock resources and their productivity, White revolution,
Development of agro based industries.

Unit – II Use of land, water and energy; Rural transport, Communication, banking, rural social
infrastructure-education and health and information dissemination.
Agricultural Production- Resources used and efficiency, Production function analysis in
agriculture.

Unit – III Size of farm and laws of returns- Theoretical and empirical findings, Farm
budgeting and cost concepts, resource use efficiency in traditional agriculture,
Technical change, Labour absorption and gender issues in agricultural services.

Unit – IV Rural labour supply, Interlocking of factor market, Mobility of labour and
segmentation in labour markets, marginalization of rural labour, Nature, Extent and
trends of rural unemployment, Agricultural wages in India,
Male-Female wage differences, non-agricultural rural unemployment- Trends and
determinants.

Unit – V Role of capital and rural credit, Organized and unorganized capital market, Rural
savings and capital formation, Characteristics and sources of rural credits-
institutional and non-institutional, Reorganization of rural credit- cooperatives,
commercial banks, Regional rural banks, role of NABARD.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Bhaduri A- The Economic Structure of Backward Agriculture (Macmillian, Delhi)

2. Bilgram S.A.R- Agricultural Economics (Himalyan Publishing House, New Delhi)
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

BANKING AND FINANCIAL SERVICES MANAGEMENT

Management of Banking and Insurance Institutions

Subject Code - MBA 0303(j) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Commercial Banking, Banking Operations, Regulatory and Legal Framework,

Commercial Bank’s Financial Statements and Analysis, Other Lending Institutions.

Unit – II Marketing and Distributions channels Risk Management, NPA Management, Asset Liability
Management, Managing Credit, and Liquidity & Interest rate risk, Managing Risk with loan sales
and Securitization.

Unit – III Commercial Banking, RBI, Regional Rural banks, Cooperative Credit, Development Banking,
Investment Banking, Plastic Money, Modern Banking, Bancassurance.

Unit – IV Principle of insurance-Meaning & Nature of insurance, types of insurance, regulatory

framework of insurance sector in India. Insurance companies in India-LIC-working and
operations, GIC-working and operations, Insurance sector reforms.

Unit – V Insolvencies, Solvency Rating and Solvency Regulations, Insurance Pricing, Commercial
Insurance Contracts, Automobile Insurance, Life Insurance and Annuities, Retirement Plans,
Social security.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Iyenger ,V. 2008. Introdution to Banking. Excel Books, New Delhi.

2. Vaughan. 2008. Fundamentals of Risk Insurance. Wiley India Pvt Ltd. 9 Ed.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

BANKING AND FINANCIAL SERVICES MANAGEMENT

Financial Planning and Wealth Management

Subject Code - MBA 0304(j) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Financial Planning Overview-define personal financial planning, wealth management,

Financial Planning Process, Concepts in economics and Finance.

Unit – II Insurance Pricing and Premium- Risk Analysis, methods of handling Risk, Regulatory
framework, Types of Insurance products.

Unit – III Retirement Planning-employee benefits and superannuation benefits, Process, Provident
funds and pension schemes, Regulations.

Unit – IV Investment Planning-fixed income instruments, Mutual Fund products, equity market,
derivatives, commodities, real estate and other investment. Wealth management-
process, Role of wealth Manager, cases on wealth management.

Unit – V Taxation Planning-Indian tax system, Indian Direct Tax Structure, Tax compliance
matters, Estate Planning-Overview, process, methods.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Introduction to financial Planning, 2nd edn., 2007 M/s. Taxmann Publication Pvt. Ltd.

2. Wealth Mangement, The newBusiness model. By major suresh goel (Rtd) Global India Publication
PVT Ltd., New Delhi 110002
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
IT & SYSTEM MANAGEMENT
IT Enabled Services ethics & Management

Subject Code - MBA 0303(k) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit I: Business Strategy: Challenges and Opportunities for IT

Business Strategy: Challenges and Opportunities in the Globalized, Interconnected, Convergent World,
Establish Principles before Practice, IT Strategy, Application Strategy, Technology Strategy for IT, IT
Management Strategy, Developing IT Strategy for Competitive Advantage, Stages of IT Strategy
Development and Implementation, Challenges of IT and Business Strategy Alignment, Inhibitors of
Business and IT Strategy Alignment, Three-D Framework for Business and IT Strategy Alignment

Unit II: Strategic IT Planning

Business Implications for IT Strategic and Planning, Strategic IT Planning Motivations, SITP

Process: Prevalent Planning Approaches, Difficulties in Developing and Executing SITP, Best

Practices for Achieving Good SITP, SITP Approaches: Prevalent Researches, Defining EITA,

Contents of a Typical Enterprise IT Architecture, Standard for Enterprise IT Architecture,

Technology Management strategy Framework, Prevalent Technology Reference Architectures

Framework and Standards, Program Management, Benefits of PMO, Desired Qualities of a

Program Office Manager, Maturity of PMO, Implementation of PMO Strategy, Measuring PMO

Performance, Success Factors for PMO, Project Scope Management, PMO Dashboard and

Reporting

Unit III: IT Service Management Strategy

Information Technology Infrastructure Library (ITIL), ITIL Overview, ITIL Service Support

Processes, Incident Management, Problem Management, Service Delivery, Service Level

Management, Financial Management, Capacity Management, IT Service Continuity

Management (ITSCM), Availability Management, Imperatives for Outsourcing, IT Management

Layers, Variants of Outsourcing, Business Process Outsourcing, In sourcing.

Unit IV : Copyright and IPR

Understanding the concepts of Copyright, Intellectual Property Law, Patents, Indian Standards

Institution and its role Indian copyright law of 1957 and its most important amendment from a

software viewpoint, Understanding Intellectual property, Caution with Internet , Email Etiquette,

Spamming. Broadcasting.

Unit V : IT ethics

Theoretical basis of Computer Ethics, defining Computer Ethics, computer professional’s

behavior, and social conduct, ease of misuse, do and don’ts with proprietary data,

Understanding computer crime, Social Networking, Understanding Software Compliance,

Software Piracy, Understanding Professional Responsibility

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:

1. IT strategy and Management by Sanjiva Shankar Dubey, PHI

2. Marketing of Information Technology,by K.Venkatesh,TMH
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

IT & SYSTEM MANAGEMENT

Course: E-Commerce and Governance

Subject Code - MBA 0304(k) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit I: Introduction to e-commerce: History of e-commerce, e-business models B2B, B2C, C2C, C2B,
legal; environment of e-commerce, ethical issues, electronic data interchange, value chain and supply
chain, advantages and disadvantages of e-commerce.

Unit II: Electronic Payment Systems: Credit cards, debit cards, smart cards, e-credit accounts, e-money,
Marketing on the web, marketing strategies, advertising on the web, customer service and support,
introduction to m-commerce, case study: e-commerce in passenger air transport.

Unit III: E-Government, theoretical background of e-governance, issues in e-governance applications,

evolution of e-governance, its scope and content, benefits and reasons for the introduction of e-
governance,

e-governance models- broadcasting, critical flow, comparative analysis, mobilization and lobbying,

interactive services / G2C2G.

Unit IV: E-readiness, e-government readiness, E- Framework, step & issues, application of data

warehousing and data mining in e-government, Case studies: NICNET-role of nation wide networking in
egovernance, e-seva.

Unit V: E-Government systems security: Challenges and approach to e-government security, security
concern in e-commerce, security for server computers, communication channel security, security for client
computers.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:

1. Gary P. Schneider, “E-commerce”, Cengage Learning India.

2. C.S.R. Prabhu, “E-governence: concept and case study”, PHI Learning Private Limited.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

DISASTER MANAGEMENT
Disaster Preparedness

Subject Code - MBA 0303(l) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Introduction to disaster Preparedness, Disaster Management: Prevention, Preparedness

and Mitigation,· Disaster Preparedness: Concept & Nature,· Disaster Preparedness Plan,·
Disaster Preparedness for People and Infrastructure, Community based Disaster
Preparedness Plan

Unit – II Roles & Responsibilities of Different Agencies and Govt., Roll of Information,
Education, Communication & Training,· Role and Responsibilities of Central, State,
District and local administration.

Unit – III Central Role and Responsibilities of Armed Forces, Police, Para Military Forces.· Role and
Responsibilities of International Agencies, NGO’s, Community Based Org. (CBO’s)

Unit – IV Technologies for Disaster Management, Role of IT in Disaster Preparedness,· Remote

Sensing, GIS and GPS,· Application of Modern Technologies for the Emergency
communication.· Application and use of ICST for different disasters.

Unit – V Disaster Mitigation, Disaster Mitigation: meaning, concept and strategies, Emerging
Trends in Disaster Mitigation, Mitigation management, Role of Team and Coordination

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:
1. Bryant Edwards (2005): Natural Hazards, Cambridge University Press, U.K.
2. Roy, P.S. (2000): Space Technology for Disaster management: A Remote
Sensing & GIS Perspective, Indian Institute of Remote Sensing (NRSA) Dehradun.
3. Sharma, R.K. & Sharma, G. (2005) (ed) Natural Disaster, APH PublishingCorporation, New Delhi.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

DISASTER MANAGEMENT
Introduction and Dimensions of Natural and Anthropogenic Disasters

Subject Code - MBA 0304(l) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Understanding Disasters: Meaning, nature, characteristics and types of Disasters, Causes
and effects; Disaster: A Global View, Disaster Profile of India, The Disaster Management
cycle.

Unit – II Geological and Mountain Area Disasters: Earthquakes, Volcanic Eruption, Landslides, and
Snow Avalanches: Wind and Water Related Natural Disaster: Floods, Droughts, Cyclones, and
Tsunamis.

Unit – III Man Made Disasters, Understanding Man-Made Disasters, Fires and Forest Fires,
Nuclear, Biological and Chemical disaster, Road Accidents

Unit – IV Reconstruction and Rehabilitation as Means of Development, Development of Physical

and Economic Infrastructure.

Unit – V Funding Arrangements for Reconstruction, Monitoring and Evaluation of rehabilitation Work

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Bryant Edwards (2005): Natural Hazards, Cambridge University Press, U.K.

2. Sahni, Pardeep et.al. (eds.) 2002, Disaster Mitigation Experiences and Reflections, Prentice Hall of
India, New Delhi.

3. Singh Satendra (2003): Disaster Management in the Hills, Concept Publishing Company, New
Delhi.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
OPERATION MANAGEMENT
Production Planning and Control

Subject Code - MBA 0303(m) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:
Unit – I Introduction to Production Planning and Control: Need of PPC, Functions of PPC,
Factors Influencing PPC in the Organization, Manufacturing Methods and Managerial
Policies and Pre-requisites of PPC.

Unit – II Materials Planning and Control: Input Required for Materials Planning and Control,
Steps in Materials Planning and Control, Techniques of Materials Planning and
Control,

Unit – III Machining Allowances, Make or Buy Decision, Scientific Stock Control Techniques
(Inventory Control Models).Factors Influencing Process Planning: Step in Process
Planning and Process Selection.

Unit – IV Manufacturing resource planning (MRP II): Introduction, Aggregate production

planning, master production scheduling, MRP II (Introduction, concepts), MRP
II with Just in Time, choice of software, making MRP II system work, achieving
business objectives with MRP II.

Unit – V Scheduling: Factors Influencing Scheduling, Working and Scheduling Charts, Job
Sequences (n job on two machines, n job on three machines), Project
Scheduling, Critical Ratio Scheduling, Assignment Techniques (Assignment -
Model). Capacity Planning: Capacity Planning, Integrated Production
Planning and Control.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:
1. Jhamb,Production Planning and Control, Pune: Everest Publications.
2. Hari Raghu Rama Sharma,Production Planning and Control Concepts and
Application, New Delhi: Deep and Deep Publications,
3. Bill Scott,Manufacturing Planning System,London :McGraw-Hill Publications,
 Swami Vivekanand University, Sagar (M.P.)
4. (Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
OPERATION MANAGEMENT
Work Study and Productivity
Subject Code - MBA 0304(m) Max. Marks : 80
Min. Pass Marks : 32

Course Contents:
Unit – I Concepts and Definition of Productivity, Productivity Improvement Factors (Both
Internal and external to the Organization) Work Content of a Job, Management
Techniques to Reduce Work Contents and Ineffective Time.

Unit – II Human Aspects in Application of Work. Study. Introduction and Selection of Jobs,
Flow Diagram, String Diagram, Flow Process Chart, Multiple Activity Chart,
Travel Chart

Unit – III Principles of Motion Economy, Classification of Movements, Micro

Motion' Study, Simo-chart.

Unit – IV Purpose, Use Techniques and Procedure of Work Measurement, Time

Study, Selecting Jobs to be

Unit – V Studied and Making a Time Study, Rating, Allowance, Techniques of

Work, measurement, Activity

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:
1. Barnes, Motion and Time Study Design and Measurement of Work, 2009,

2. Wiley International Labour Office, Geneva, Introduction to Work Study, Universal Book
Corporation, 3rd Revised Ed.,35
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

ENVIRONMENTAL MANAGEMENT
Natural Resources & Management

Subject Code - MBA 0303(n) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Introduction to Natural Resources – Classification of natural resources – List of natural

resources – Values of natural resources - Demands on Natural Resources.

Unit – II Population, lifestyle and natural resources - Impact of poor natural resource
management.

Unit – III Land resources – Land: Definition - Land use pattern in India. Waste Land: Types.
Desertification: Definition - Causes and impacts.

Unit – IV Water resources – Hydrological cycle – Surface water - Ground water: Dams: Uses and
impacts on environment. Marine resources: Biotic and abiotic resources.

Unit – V Forest and Mineral Resources forest produce – food- fodder – fuel wood. Fiber – Timber –
Minerals – Metal & non metal resources, non – conventional energy resources

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Bali, S (2000) Land Resource Management in India. Souvenir of International Conference on

Land Resource Management for food, employment and environmental security, 9 – 13 November,

2000. Organized by Soil Conservation Society of India. Pp. 29 – 48.

2. Department of Land Resources (2000) Ministry of Rural Development, Government of India, New

Delhi.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

ENVIRONMENTAL MANAGEMENT
Environmental Safety, Health and Management

Subject Code - MBA 0304(n) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Definition- need for good health- factors affecting health. Types of diseases
{deficiency, infection, pollution diseases}.

Unit – II Personal hygiene- food (balanced diet). Food habits & cleanliness, food adulterants,
avoiding smoking, drugs & alcohols.

Unit – III Public health: communicable diseases, mode of transmission (epidemic and
endemic diseases).Management of hygiene in public places (railway stations, bus stands
and other public places.

Unit – IV Occupational health and safety. Occupational health and hazards-physical-chemical and
biological. Occupational diseases- prevention and control.

Unit – V Industrial safety and management techniques: Industrial safety standards and regulations.
Accidents- definitions-prevention and control. Safety management system- concepts
of safety management systems- EMS ISO 14000 and 14001.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading:

1. Scoot, R..M. 1997.Basic concepts of industrial hygiene, Lewis Publisher, New York

2. Diberardins L.J. , 1998.Hand book of occupational safety and health, John Willey, New York

3. Khan M.A.O., John.P, Bederka.S. , 1974. Survival in toxic environment, Academic Press, NewYork.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

RETAIL MANAGEMENT
Retail Concepts and Practices

Subject Code - MBA 0303(o) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

Unit – I Introduction to retail management, The concept of retailing, Nature and Scope,
Functions of Retailers, Planning and Forecasting in retailing.

Unit – II Indian and Global Retail Environment. The evolution of retail in India, the rise of the
retailer, challenges and changes impacting retail development in India.

Unit – III Types of Retail Stores, Retail Models and theories of retail development, the future of
retailing.

Unit – IV Organization design and structure in Retail, Retail formats, HR management in

Retail.

Unit – V Space Management, Factors, Affecting Store Location, Layout and Design.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING :
1. Retailing management by Swapna Pradhan, Tata McGraw Hills.
2. Retailing management by Suja R. Nair, Himalaya Publication.
3. Retailing management by Gibson G. Vedamani, Jaico Books.
4. Retailing management by Roger Cox, Paul Britain, Pearson Education.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
RETAIL MANAGEMENT
Marketing Concepts in Retail Management

Subject Code - MBA 0304(o) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:
Unit – I Segmentation, Targeting, Positioning and consumer behaviour in retail marketing, pricing
policies and techniques.

Unit –II Merchandise Management, Retail Merchandising, Mercantile Planning and its process,
buying systems, tools used for mercantile functions, evaluating mercantile performance.

Unit –III Supply chain management in retailing, management of service and quality in
retailing.

Unit – IV Retail Marketing mix, Retail communication mix, Role of advertising, Sales
promotion, Public relations and Personal selling in retailing.

Unit – V Customer relationship management in retailing, building and sustaining

relationships in retailing, Servicing the retail customer.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:
1. Retail marketing management by David Gilbert, Pearson Education.
2. Marketing management by Philip Kotler.
3. Retailing by J. Barry Mason and David J. Burns.
4. Retail management by Ronald W. Hasty
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
INSURANCE AND RISK MANAGEMENT
Risk Management and Insurance

Subject Code - MBA 0303(p) Max. Marks : 80

Min. Pass Marks : 32

Course Contents:

UNIT – I Understanding Risk: Types of risk – Risk management - Objectives - Risk

identification and measurement - Pooling arrangements and diversification of risk.

UNIT – II Risk aversion and demand for insurance – By individuals- By corporations- Insurability of
risk- contractual provisions- Legal doctrine- - Loss control –Risk retention and reduction decisions.

UNIT – III Analytical tools used in corporate risk management -– products liability –
Environmental liability – Directors and Officers liability-Issues in liability risk and
management.

UNIT IV Definition of Insurance – Insurable risk – Principles of insurance – Kinds of insurance –

Costs and benefits of insurance – Pooling in insurance – Factors that limit the insurability of risk
– Reinsurance.

UNIT – V Insurance business in India – Framework of insurance business – privatization of insurance

business – Insurance Regulatory and Development Authority (IRDA) – Govt. Policy on
insurance sector.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:

1. Harrington. Niehaus: Risk Management & Insurance, McGraw Hill: New York.
2. P.K. Gupta: Insurance & Risk Management, Himalaya Publishing House: Mumbai.
3. Insurance Institute of India – IC 86 – Risk Management
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
INSURANCE AND RISK MANAGEMENT
Insurance Law and Regulation
Subject Code - MBA 0304(p) Max. Marks : 80
Min. Pass Marks : 32

Course Contents:

UNIT – I Definition and sources of Law – Judicial set up in India –– Insurance as a contract -Legal
principles: Principle of indemnity, Insurable interest, Subrogation, and Utmost good faith
History of Insurance Legislation in India –– Life Insurance Corporation Act 1956 – General
Insurance Business Nationalization Act 1973-.

UNIT – II Current Legal Environment – Insurance Act 1938 ( as amended) & Insurance Regulatory &
Development Act.- An Overview – Insurance Sector Reforms - The Insurance Regulatory
Development Authority (IRDA) Act, 1999 – IRDA (Investment) Regulations 2000 – IRDA
Guidelines for Insurance Brokers Securities and Exchange Board of India (SEBI) Act, 1992 – SEBI
Guidelines.

UNIT – III Insurance Intermediaries - Regulations issued by IRDA for Insurance Agents & Brokers - Agency
Contract – License to act as insurance agent – Authority of a life Insurance Agent rights and
responsibilities agent’s compensation and hereditary commission termination of agency –
nomination facility – Licensing of Insurance Brokers – Role & Responsibilities of Insurance
Brokers.

UNIT IV Legal Aspects of Life Assurance - Mortgage of Life Policies – Different kinds of Proofs of Death -
Various forms of Evidence of Testate – and Intestate Succession – Presumption of Death –
Indemnity & Guarantee – Attachments and Prohibitory Orders – Provisions of Limitation Act as
applicable to Insurance Contracts.

UNIT – V Exchange Control Regulations as applicable to General Insurance – IRDA Directions for
protections of policy holders – Consumer Protection Act 1986 – Arbitration & conciliation Act
–1996 vigilance set up Insurance Ombudsman.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:
1. K.C.Mishra and M.Bakshi , Legal and Regulatory Aspects of Insurance, CENGAGE learning, Delhi.
2. M. N Srinivasan, ‘Principles Of Insurance Law (Life - Fire - Marine - Motor And Accident)’
 Swami Vivekanand University, Sagar (M.P.)
Scheme of Examination
Faculty of Management Department of Management
Scheme of Course : Master of Business Administration (M.B.A.) Course Code : MBA Semester/Year – 4th Sem
Single Specialization Scheme
Credit Allotted Distribution of Marks
Paper / Theory Practical Grand
Total
Subject Title of the Paper / Subject Credit End Sem. Sessional End Sem. Internal Total
Total Total (G= C+F)
Code L T P Max Min Max Min Max Min LW
(C= A+B) (F=D+E)
(A) (B) (D) (E)

MBA0401 Business Legislation - - - - 80 32 20 08 100 - - - - 100

MBA0402 Entrepreneurship Development & - - - - 80 32 20 08 100 - - - - 100

Management

MBA0403a - - - - 80 32 20 08 100 - - - - 100

Specialization I - Paper 3rd
To 0403d

MBA0404a - - - - 80 32 20 08 100 - - - - 100

Specialization I - Paper 4 th
To 0404d
MBA0405 - - - - - - - - - 100 40 - 100 100
Summer Internship Report & Viva-Voce
Total 320 - 80 - 400 100 - - 100 500
Minimum Pass Marks: 40% in Written Examination & 40% is Sessional Examination Time Written – 3 Hrs. & Sessional – 1.30 Hrs.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
The list of Specialization of MBA IV Sem(Single Specialization)
Major: MARKETING MANAGEMENT
403 (a): Sales and Distribution Management
404 (a): Service Marketing
Major: FINANCIAL MANAGEMENT
403 (b): International Finance
404 (b): Strategic Corporate Finance
Major: HUMAN RESOURCE MANAGEMENT
403 (c): Human Resource Planning and Development
404 (c): Compensation Management
Major : HOSPITAL MANAGEMENT
403 (d): Health Related Laws and Ethics
404 (d): Strategic Management for Hospitals
 Swami Vivekanand University, Sagar (M.P.)
Scheme of Examination
Faculty of Management Department of Management
Scheme of Course : Master of Business Administration (M.B.A.) Course Code : MBA Semester/Year – 4th Sem
Dual Specialization Scheme
Credit Allotted
Distribution of Marks
Paper / Theory Practical Grand
Total
Subject Title of the Paper / Subject Credit End Sem. Sessional End Sem. Internal Total
Total Total (G= C+F)
Code L T P Max Min Max Min Max Min LW
(C= A+B) (F=D+E)
(A) (B) (D) (E)

MBA0401 Business Legislation - - - - 80 32 20 08 100 - - - - 100

MBA0402 Entrepreneurship Development & - - - - 80 32 20 08 100 - - - - 100

Management

MBA0403a Specialization I - Paper 3rd - - - - 80 32 20 08 100 - - - - 100

To 0403c
MBA0404a Specialization I - Paper 4 th - - - - 80 32 20 08 100 - - - - 100
To 0404c

MBA0403a Specialization II - Paper 3rd - - - - 80 32 20 08 100 - - - - 100

To 0403p
MBA0404a Specialization II - Paper 4 th - - - - 80 32 20 08 100 - - - - 100
To 0404p
- - - - - - - - - 100 40 - 100 100
MBA0405 Summer Internship Report & Viva-Voce
Total 480 - 120 - 600 100 - - 100 700
Minimum Pass Marks: 40% in Written Examination & 40% is Sessional Examination Time Written – 3 Hrs. & Sessional – 1.30 Hrs.

Award of Internal / Sessional Marks: Total Marks 20

Activity Marks
Presentation: PPT, Seminar, Speech 10
Assignment 05
Punctuality & Sincerity 05
 The list of Specialization of MBA IV Sem(Dual Specialization)
Major: MARKETING MANAGEMENT
403 (a): Sales and Distribution Management
404 (a): Service Marketing
Major: FINANCIAL MANAGEMENT
403 (b): International Finance
404 (b): Strategic Corporate Finance
Major: HUMAN RESOURCE MANAGEMENT
403 (c): Human Resource Planning and Development
404 (c): Compensation Management
Major : HOSPITAL MANAGEMENT
403 (d): Health Related Laws and Ethics
404 (d): Strategic Management for Hospitals
Major : MATERIAL MANAGEMENT
403 (e): Packaging and Distribution Management
404 (e): Material Management
Major : MEDIA MANAGEMENT
403 (f): Media Business Practices
404 (f): Computer Applications in Media, Management Information Systems
Major : TOURISM, TRAVEL AND HOSPITALITY MANAGEMENT
403 (g): Tour and Travel Management
404 (g): Tourism Development
Major : ENTREPRENEURSHIPS DEVELOPMENT MANAGEMENT
403 (h): An Introduction of Entrepreneurship Development Management
404 (h): Entrepreneurship Management
Major : RURAL MANAGEMENT
403 (i): Rural Marketing
404 (i): Micro Finance, Small Group Management, and Cooperatives
Major : BANKING AND FINANCIAL SERVICES MANAGEMENT
403 (j): Financial Institute and Markets
404 (j): Financial Risk Management
Major : IT & SYSTEM MANAGEMENT
403 (k): Cyber Law & Forensic
404 (k): System Analysis & Design and Software Engineering
Major : DISASTER MANAGEMENT
403 (l): Rural & Urban Disaster Management
404 (l): Disaster Management
Major : OPERATIONS MANAGEMENT
403 (m): Total Quality Management
404 (m): Business Process Reengineering
Major : ENVIRONMENTAL MANAGEMENT
403 (n): Environmental Pollution and Management
404 (n): International Business Environment
Major : RETIAL MANAGEMENT
403 (o): Management of Retail Operations
404 (o): Retail Merchandising & Supply Chain Management
Major: INSURANCE AND RISK MANAGEMENT
403 (p): Marketing Of Insurance Services
404 (p): Enterprise Risk Management
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

BUSINESS LEGISLATION

Subject Code - MBA 401 Max Marks : 80

Min. Pass Marks : 32
Courses Content:

Unit – I An overview of Laws related to promotion and incorporation of different types of

Companies.

Unit –II Laws related to contract with special reference to its performance, breach and
remedies.

Unit – III Consumer protection laws and rights of consumers.

Unit – IV Basic provisions of pollution control, environment protection and intellectual

property rights.

Unit – V Laws related to mergers & acquisitions in view of the multinational companies
operating in India.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Avlai Singh. Company Law.
2. Tulcja, S.K., Business Law for Managers.
3. Mercantile Law.N. D. Kapoor.
4. Mercantile Law, Clumla, Sarcen & Garg.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

ENTREPRENEURSHIP DEVELOPMENT & MANAGEMENT

Subject Code - MBA 402 Max Marks : 80

Min. Pass Marks : 32
Courses Content:
Unit – I Entrepreneurship-concept/meaning, need. Competencies/qualities of
an entrepreneur, concept of Small Business Enterprises.

Unit II Entrepreneurial Support System-a brief overview of-District Industries Centers

(DICs), State National Financial corporation(SFCs), Small Industries
Development Bank of India (SIDBI), National bank for agriculture and rural
development (NABARD),National Small Industries Corporation (NSIC), and
Special Economic Zone (SEZ) concept.

Unit – III Business Planning- Various forms of business organizations- sole

proprietorship, partnership firms, joint stock companies, Set up process of a
small scale enterprise, Procedures for resignation of small scale industry, List
of items reserved for exclusive manufacture in small scale industry.

Unit – IV Project Preparation- Project identification, Contents of Project report, project

report preparation, Techno- Economic feasibility report, project viability.
Viability report.

Unit – V Managerial Aspects of Small Business- Basic principles of

Management(Definition, function), operational aspects of production,
inventory management, Financial management, Record keeping, Marketing
Techniques, Personnel Management, Importance of Communication in
business.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Bhind, Amar V., The origin and evolution of New Business Oxford University
Press, New York, 2000.
2. Dollinger M.J., Entrepreneurship Strategies And Resoyrces, 3rd Edition, Pearson
Education, New Delhi 2006.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

MARKETING MANAGEMENT
Sales and Distribution Management
Subject Code - MBA 403(a) Max Marks : 80
Min. Pass Marks : 32
Courses Content:
Unit - I Nature and Scope of Sales Management; Setting and Formulating Personal Selling
Objectives; Recruiting and Selecting Sales Personnel.

Unit - II Developing and Conducting Sales Training Programmes; Designing and

Administering Compensation Plans; Motivating Sales Personnel.

Unit - III Sales Meetings and Sales Contests; Designing Territories and Allocating Sales
Efforts; Objectives and Quotas for Sales Personnel; Developing and Managing
Sales Evaluation Programme; Sales Cost and Cost Analysis.

Unit - IV An Overview of Marketing Channels, their Structure, Functions and Relationships;

Channel Intermediaries - Wholesaling and Retaining; Logistics of Distribution;
Channel Planning, Organisational Patterns in Marketing Channels; Managing
Marketing Channels.

Unit - V Information System and Channel Management; Assessing Performance of Marketing

Channels; International Marketing Channels.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Anderson, R. Professional Sales Management! Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1992
2. Anderson, R. Professional Personnel Selling. Englewood Cliffs, New Jersey, Prentice Hall
Inc., 1992
3. Buskirk, R H and Stanton, W J Management of Sales Force. Homewood Illinois,
Richard D. Irwin, 1983
4. Dairymple, D J Sales Management; Concepts and Cases, New York, John Wiley, 1989
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

MARKETING MANAGEMENT
Service Marketing

Subject Code - MBA 404(a) Max Marks : 80

Min. Pass Marks : 32
Courses Content:
Unit - I Emergence of service economy, Service-characteristics, Service classification
service marketing triangle, Service marketing mix.

Unit - II Consumer behaviour in service: Coustomer expectations, Zone of tolerance,

Service encounters, Moments of truth, Strategies for influencing customer
perception.

Unit III Product-Service Continuum, Service Life Cycle, Place – Distribution

Strategies & Challenges, Role of Internet in distribution, Promotion,
Promotion objective for Service, Tools of promotion. Pricing, Factors involved
in pricing a service product, reshaping demand using effective pricing.

Unit IV People – role of service employees, Service profit Chain, Physical evidence,
Nature & Importance, Service escapes, Process: Service process & system,
Customer role in services.

Unit - V Customer satisfaction: Monitoring & Measuring customer satisfaction, Service

Guarantee – Complaint Management, Recovery, concept of quality in
Services, Service Quality Models, Customer satisfaction.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Lovelock,C. Service Marketing. Pearson Education.
2. Fitzsimmons. Service Management. Tata McGraw Hill Publishing Company Ltd.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
FINANCIAL MANAGEMENT
International Finance

Subject Code - MBA 403(b) Max Marks : 80

Min. Pass Marks : 32
Courses Content:

Unit – I Financial management in a global context, Recent changes in global financial

market.

Unit – II The Business of payments, Components of balance of payments, deficit & surplus.

Unit – III The International Monetary system, Introduction, IMF, European Monetary
system(EMS), Economic & Monetary union(EMU).

Unit – IV International financial markets & Instruments, Euro market, an overview of the
market funding instruments, International equity markets.

Unit – V The Foreign exchange markets, structure of the foreign exchange markets, currency
internal rate, Future Contracts- Market & the trading Process.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Verma, K.K. 2008 Corporate Accounting. Excel Books, New Delhi.Mukerjee & Hanif. 2007.
2. Corporate Accounting. Tata McGraw Hill Publishing Company Ltd. 3 Ed.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
FINANCIAL MANAGEMENT
Strategic Corporate Finance

Subject Code - MBA 404(b) Max Marks : 80

Min. Pass Marks : 32
Courses Content:

Unit – I Corporate strategies and its impact on corporate finance, The basic functions of
corporate finance; role of finance in the process of corporate strategy building.

Unit – II Nature of interaction between financial strategy and the overall strategies of the
firm; Economic value addition, factors affecting company’s financial strategy,
share holders wealth maximization

Unit – III Corporate Tax Planning- Concept, Types of Corporate Tax (only basics). Indirect Tax
Structure- Concept, GST- meaning and concept

Unit – IV Right Issue, Bonus issue, Term Instruments: Commercial Papers, Public Deposits,
Inter-corporate Investments and Innovative Financial Products.

Unit – V Joint venture – Planning strategic alliance, benefits and disadvantages of joint
venturing, equity variation, Steps to forming a joint venture, Characteristics of a
strategic alliance.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1.Verma, K.K. 2008 Corporate Accounting. Excel Books, New Delhi.Mukerjee & Hanif. 2007.

2.Corporate Accounting. Tata McGraw Hill Publishing Company Ltd. 3 Ed.

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

HUMAN RESOURCE MANAGEMENT

Human Resource Planning and Development
Subject Code - MBA 403(c) Max Marks : 80
Min. Pass Marks : 32
Courses Content:
Unit – I Macro Level Manpower Planning and Labour Market Analysis;
Organisational Human Resource Planning; Stock Taking.

Unit – II Work Force Flow Mapping; Age and Grade Distribution Mapping; Models and
Techniques of Manpower Demand and Supply Forecasting.

Unit – III Behavioural Factors in Human Resource Planning - Wastage Analysis;

Retention; Redeployment and Exit Strategies; Career Management and Career
Planning.

Unit – IV Performance Planning; Potential Appraisal and Career Development;

HRD Climate; Culture; QWL and Management of Change.

Unit – V TQM and HRD Strategies; HRD in Strategic Organisations; Human

Resource information System; Human Resource Valuation and Accounting.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Arthur, M., 'Career Theory Handbook'. Englewood Cliff, Prentice Hall inc., 1991
2. Belkaoui, A R and Belkaoui, J M., 'Human Resource Valuation: A Guide to Strategies and
Techniques', Greenwood, Quorum Books, 1995
3. Dale, B., 'Total Quality and Human Resources: An Executive Guide'. Oxford, Blackwell,
1992
4. Greenhaus, J H., 'Career Management', New York, Dryden, 1987Kavanagh, M J
etc.,Human Resource Information System: Development and Applications'. Boston,
PWS- Kent, 1993
5. Mabey, C and Salama, G., 'Strategic Human Resource Management'. Oxford, Blackwell,
1995
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
HUMAN RESOURCE MANAGEMENT
Compensation Management
Subject Code - MBA 404(c) Max Marks : 80
Min. Pass Marks : 32
Courses Content:
Unit – I Compensation- Definition, Compensation responsibilities, compensation
system design issues, compensation philosophies, compensation
Approaches.

Unit – II Compensation Classification- Types, Incentives fringe benefits, Strategic

Compensation planning, determining Compensation- The wage mix-
Development of base pay system-The wage curve- Pay grades, salary matrix.

Unit – III Theories of wages- wage structure wage fixation wage payment-salary
administration- Executive compensation- Incentive plan- term compensation,
Gain Sharing incentive plan- profit sharing plan ESOP’S.

Unit – IV Sales compensation plan-Performance based pay systems legal and taxation
issues on compensation.

Unit – V Wage Board- Pay commission, Employee Benefit, Benchmarking Benefit

scheme, Security benefits, Designing benefit packages, International
compensation management.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Bhalla, V.K. Management of Financial Services, Anmol, New Delhi, 2001

2. Ennew, C, Trevor Watkins & mike Wright: Marketing of financial services, Heinemann
Professional Publ., 1990
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

HOSPITAL MANAGEMENT
Health Related Laws and Ethics
Subject Code - MBA 403(d) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

Unit: 1 Laws relating to Hospital formation: Promotion-Forming society-The

Companies Act-Law of Partnership-A Sample Constitution for the Hospital-The
Madhya Pradesh Clinics Act.

Unit: - II Laws relating Purchases and funding: Law of contracts-Law of Insurance-

Export Import Policy- FEMA-Exemption of Income Tax for Donations-Tax
Obligations: Filing Returns and Deductions at Source.

Unit: - III Laws pertaining to Health: Central Births and Deaths Registration Act, 1969-
Recent amendments – Medical Termination of Pregnancy Act, 1971 – Infant Milk
Substitutes, Feeding Bottles and Infant Food Act, 1992.

Unit: - IV Laws pertaining to Hospitals: Transplantation of Human Organs Act, 1994 – Pre-
natal Diagnostic Techniques (Regulation and Prevention of Misuse) Act, 1994
– Medical Negligence – Medico Legal Case – Dying Declaration-MCI act on
medical education. The Biomedical Waste (Management and Handling) Rules-
Radiation Safety System.

Unit: - V Laws pertaining to Manufacture and sale of Drugs: Drugs and Cosmetics Acts,
1940 – Pharmacy Act, 1948 – Drugs and Magic Remedies (Objectionable
Advertisement) Act, 1954 – Poison Act, 1919 – Legislation for Tobacco control.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Strategic Management - Pearce. J.A & Robinson.R.B-2007

2. Business Policy - Azar Kashmi
3. Management of Hospitals - Goel.S.L & Kumar.R
4. Competitive Strategy - Micheal Porter
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
HOSPITAL MANAGEMENT
Strategic Management for Hospitals
Subject Code - MBA 404(d) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

Unit: 1 Strategic m a n a g e m e n t : Definition, N a t u r e a n d v a l u e o f

s t r a t e g i c management. Strategic management process: strategic
management model – various components of the model. Need for strategic
management in hospitals.

Unit: - II Strategic formulations: Hospitals mission and social responsibility –

need for the mission – various factors involved in formulating the mission.
Corporate social responsibility – Ethics in hospitals.

Unit: - III External environment: Economic, Social, Political, Technological factors in

environment. Forces driving the competitions among the hospitals. Operating
environment in the hospitals.

Unit: - IV Internal analysis – key resources across the functional areas. The value
chain analysis in hospitals. Possible factors for assessing the sources of
differentiation in support and primary activities. Generic strategies - merger,
diversification, turn around and liquidation. Joint ventures and strategic
alliances in hospital sectors.

Unit: - V Strategic analysis and choice: BCG matrix – IABS matrix. Strategic
surveillance, special alert control. Six sigma approaches and balance score
guard methodology.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Strategic Management - Pearce. J.A & Robinson.R.B-2007

2. Business Policy - Azar Kashmi
3. Management of Hospitals - Goel.S.L & Kumar.R
4. Competitive Strategy - Micheal Porter
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
MATERIAL MANAGEMENT
Packaging and Distribution Management
Subject Code - MBA 403(e) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

Unit - 1 Basics of Packaging: The Concept of Packaging, Definition of Packaging, Principles

of Packaging, The Role and Importance of Packaging, Aim and Objective of
Packaging, History of Packaging:, Various Types of Packaging , Historical
Development of Packaging , Packaging Industry in India

Unit - II Cost of Packaging:, Cost of Packaging , Returnable Packages , Packaging Cost

Latest Trend in packaging, Packaging Materials: Various Materials and Forms ,
Latest Trends New Materials in Packaging , Packaging Systems , Packaging
Entities , Packaging Design, Green Packaging, Packaging for Markets: Packaging
as Marketing Tool , Packaging suitable for Overseas Markets , Transit Packaging ,
Packaging for Different Modes of Transport , Labeling

Unit - III Distribution: Design Distribution Channel, An overview of the structure and
management of the physical distribution system, management of Channels, Physical
Distribution Analysis, Physical Distribution: Objectives, vertical and Horizontal
Marketing Systems. Wholesaler, Retailing & Retailer Marketing Decisions

Unit - IV Order Processing, Warehousing Inventory, Organizing for Physical Distribution,

Emerging Trends in Distribution, customer o r i e n t e d supply chain and internet as
a medium for order processing.

Unit - V Transportation Management: Transportation Laws & Cost, modes of transportation,

Transport Fundamentals: Importance of effective transportation system; Service
choices and their characteristics; inter modal services; Transport cost
characteristics and rate fixation; In companymanagement vs. out-sourcing.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Handbook of Logistics and Distribution Management – John Gattorna

2. Logistics Management – P. Fawcett, R. McLeish and I Ogden

3. Strategic Logistics Management – D.M. Lambert & J R Stock, Richard D Irwin Inc
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

MATERIAL MANAGEMENT
Material Management
Subject Code - MBA 404(e) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

Unit - 1 Materials management – An overview – Introduction – Scope Objective,

Importance Integrated approach to Materials Management

Unit - II Material Planning – Introduction – Factors affecting material planning –

Techniques of material planning - MRP

Unit - III Purchasing, Procedure & Pricing Issues – Receipt – Storage – Issue Inventories –
Definition-Classification of Inventories- Need for inventories – Merits & Demerits
of Inventories

Unit - IV Inventory control techniques and principles - classification, codification,

standardization – ABC analysis –VED, GOLF, FSN - HML

Unit - V Economic order quantity concepts – Derivation of EOQ formula, modified EOQ

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Materials and logistics Management – Prof. Shailesh Kasande

2. Materials and logistics Management – Dr. L. C. Jhamb
3. Materials Management – Mr. K. K. Ahuja
4. An integrated approach to Materials Management – Gopalkrishnan & Sundersan
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
MEDIA MANAGEMENT
Media Business Practices
Subject Code - MBA 403(f) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

UNIT – I MUSIC BUSINESS: Music and Concert Copyrights and Publishing, Record Label
development, Future of the Music Business due to new streaming and place shifting
technologies, Indian Music Label companies, Music Royalty

UNIT - II FILM AND TV BUSINESS: Laws and Copyrights involves with the Film and TV
Business in India, Distribution of Content for Film and TV, Business structures
relating to development, production, programming of content, Theatres and
Distributors, Technology and Legal Aspects surrounding Film and TV Business

UNIT - III ANIMATION AND VIDEO GAMES BUSINESS: Growth of the Animation and
Gaming Industry, Business structures relating to development, production,
programming of content, Distribution Rights of video games and content.

UNIT - IV EVENTS AND LIVE MEDIA MANAGEMENT:Researching of Product and

Company brand, Identifying target audience, Developing Management plan and hiring
people, procuring venues and entertainment licenses to stage events

UNIT – V ENTERTAINMENT MEDIA PUBLISHING & DISTRIBUTION AND

MOBILE MARKETING: Publishing rights, Effective Publishing rights for
Different products, integrating mobile technology as part of marketing strategy,
incorporating new technology as part of business plan and distribution

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Sandler, Kevin (1998). Reading the Rabbit: Explorations in Warner Bros. Animation.
New Brunswick, New Jersey: Rutgers University Press.
2. Case Studies on Media and Entertainment Industry - Vol I by Saradhi Kumar
Gonela. Wright Mills, the Mass Society, Chapter in the Power Elite.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
MEDIA MANAGEMENT
Computer Applications in Media, Management Information Systems
Subject Code - MBA 404(f) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

UNIT - I Computer Fundamentals - Definition, Generations and basic components of

Computer. Input/output devices, Memory and other peripherals. Introduction to
Operating System (Windows 98/XP). Functions and features of Operating System
(Accessories, Control Panel, Desktop, Windows Explorer) Office Automation Tools:
Ms Word Introduction to MS Office Suit. Introduction to Word Processing. MS Word
interface, Tools and Menus. Document editing and formatting, Mail Merge and other
tools, Ms Excel And Ms PowerPoint, MS Excel Interface, Tools and Menus. Creating
Spreadsheet, Use of functions, Charts and Graphs. MS PowerPoint Interface, Tools and
Menus. Creating slides, inserting multimedia objects, Transition and Custom Animation,
Delivering Presentations

UNIT – II Introduction To Internet: Brief history and services of Internet (E-mail, Video
Conferencing, Internet Telephony, Chatting, Blogs, Usenet). Internet Protocols (FTP,
HTTP, TCP/IP). Websites, Portals and Search Engines; Online
newspapers/channels/magazines. Advantages and threats in Internet Communication.

UNIT – III Introduction to Adobe Photoshop: Introduction to Graphics, Colour models and modes.
Graphic file formats and their applications. Adobe Photoshop Interface, Tools and
Menus. Working with Layers, Filters, Masking and other tool

UNIT – IV Management Information System: An Overview of Management Information System.

Structure & Concepts of Management Information System .Information Systems and
System Organization, Hardware, Software, and Communication Technology for
Information Systems.

UNIT – V Functions of Computer, Storage and Retrieval of Data Computer and Information
Processing, Enterprise - Wide Computing and Networking. Alternate System Building
Methods, Planning & Control Concepts Controlling Information System, Office
Automation.
SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Sandler, Kevin (1998). Reading the Rabbit: Explorations in Warner Bros.
Animation. New Brunswick, New Jersey: Rutgers University Press.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
TOURISM, TRAVEL AND HOSPITALITY MANAGEMENT
Tour and Travel Management
Subject Code - MBA 403(g) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

UNIT - I Exercises on basic concepts of maps: latitude, longitude, international date line,
calculation of time, IST (Indian Standard Time), GMT (Greenwich Mean Time),
Scale of the map and measurement of the distance on map, use of conventional signs
and symbols in maps and signs especially significant for tourism sector
UNIT – II Study of climatic, drainage, transport availability maps (road, air, water,
railway) of Assam . Tourist map design: maps showing national parks and wildlife
sanctuaries; cultural, historical and religious tourist spots with their transport
connectivity.
UNIT – III Preparation of brochure of a native tourist destination or a poster of a theme event
and a festival calendar of the locality/ area . Assessment of tourism facilities
and services at local level and preparation of a report thereof

UNIT – IV FOOD AND BEVERAGE SERVICE : Commercial hotels , motels ,restaurant ,

private hospitals ,resorts, pubs, sank, bars ,fast food restaurants ,parlors ,airlines,
rail, mobile catering, Stand alone restaurants, coffee shop, room service, banquets,
off premises catering, take away, home delivery, chain of restaurants and tea
boutiques.

UNIT – V Staff hierarchy of the various f&b service, their duties and responsibilities.
Attributes of food and beverage service personnel .Departmental relationship
(within f&b and with other departments) Co operation, co ordination,
communication Basic principles of psychology to understand Guests behavior and
immediate requirements.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:
1. Tourism and Hospitality industry – Fridgen

2. Hotels for Tourism Development - Dr. Jagmohan Negi

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
TOURISM, TRAVEL AND HOSPITALITY MANAGEMENT
Tourism Development
Subject Code - MBA 404(g) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

UNIT - I Relevant Concepts for Effective Development of Tourism - National

Development Council Report on Tourism Development - National Action
Plan 1992 - New Policies on Tourism - Civil Aviation.

UNIT - II Need for Tourism Statistics – Problems - Estimate of World Tourist Arrivals
- Receipts - Tourism Statistics in India - Estimates of Foreign Exchange
Earnings

UNIT - III Tourist Traffic - Its Development - Destination Development and Sustainable
Development of Tourism.

UNIT - IV Man Power (HR) Development Needs in Tourism Industry - Management

Agencies in India – National Tourism Policy - Tourism Legislation in
Historical Perspective

UNIT - V Consumer Expectations - Services – Legislation - National Tourism

Development Models.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:
1. National Development Council Report.
2. National Action Plan, 1992.
3. Reports of World Tourism Organisation (Year-wise)
4. Report on Workshop on Tourism, February, 23, IITM, New Delhi.
5. Warheb, S.E. Tourism Management, Tourism International Press, London.
6. Kaul, R.H. Dynamics of Tourism, Sterling Publishers Pvt. Ltd. Delhi.
7. David Weaver: Tourism Management, Wiley Publication.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
ENTREPRENEURSHIP DEVELOPMENT MANAGEMENT
An Introduction of Entrepreneurship Development Management
Subject Code - MBA 403(h) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

UNIT - I The Entrepreneurial Development Perspective, Concepts of Entrepreneurship

Development, Evolution of the concept of Entrepreneur, Attributes and
Characteristics of a successful Entrepreneur, Role of Entrepreneur in Indian
economy and developing economies with reference to Self- Employment
Development, Entrepreneurial Culture

UNIT- II Entrepreneurship- Concepts, Functions, Need and Importance, Myths about

Entrepreneurship, Pros and Cons of Entrepreneurship, Process of Entrepreneurship

UNIT - III Creating Entrepreneurial Venture, Business Planning Process, Environmental

Analysis - Search and Scanning, Identifying problems and opportunities, Defining
Business Idea, Basic Government Procedures to be complied with

UNIT - IV Project Management, Technical, Financial, Marketing, Personnel and Management

Feasibility, Estimating and Financing funds requirement - Schemes offered by
various commercial banks and financial institutions like IDBI, ICICI, SIDBI, SFCs,
Venture Capital Funding

UNIT - V Entrepreneurship Development and Government, Role of Central Government

and State Government in promoting Entrepreneurship - Introduction to various
incentives, subsidies and grants - Export Oriented Units - Fiscal and Tax concessions
available, Role of following agencies in the Entrepreneurship Development - District
Industries Centers (DIC), Small Industries Service Institute (SISI), Entrepreneurship
Development Institute of India (EDII), National Institute of Entrepreneurship & Small
Business Development (NIESBUD), National Entrepreneurship Development Board
(NEDB), Women Entrepreneurs- Reasons for Low / No Women Entrepreneurs, Role,
Problems and Prospects

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:
1. Entrepreneurship: New Venture Creation - David H. Holt
2. Entrepreneurship - Hisrich Peters

3. The Culture of Entrepreneurship - Brigitte Berger

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
ENTREPRENEURSHIP DEVELOPMENT MANAGEMENT
Entrepreneurship Management
Subject Code - MBA 404(h) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

UNIT - I Concept of Entrepreneurship - Characteristics of an Entrepreneur

– Distinction between Entrepreneur and Manager - Functions of an
Entrepreneur – Types of Entrepreneurs - Factors Affecting Entrepreneur
Growth – Entrepreneur Competencies.
UNIT -II Project Identification and Selection - Project Formulation - Project Appraisal.

UNIT - III Marketing - Marketing Research for the New Venture - Characteristics of
Marketing Plan – Steps in Preparing Marketing Plan – Why Some Plans
Fail.

UNIT - IV Financing of Enterprises - Sources of Finance - Venture Capital & Term

Loans - Institutional Finance to Entrepreneurs.

UNIT - V Ending the Venture - Bankruptcy - Causes and Remedies - Re-organization -

Steps in Re-organization - Transfer of Business - Different Methods of
Transfer.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:

1. Entrepreneurship: Robert D. Hisrich & Michael P. Peters, TMH, 2002.

2. Entrepreneurial Development: S.S. Khanka, S. Chanda & Co., 1999.
3. Essentials of Entrepreneurship: Thomas W. Zimmerer & Normass M. Scarborough, P. H. 2005.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

RURAL MANAGEMENT
Rural Marketing

Subject Code - MBA 403(i) Max Marks : 80

Min. Pass Marks : 32
Courses Content:

Unit – I Rural Marketing – Definition, Objectives, functions, Accelerated growth and

importance of Rural Market. Factors accelerating growth. Classification of
inflow marketing and out Flow marketing in rural Sector. Principles of
sequestration of rural Markets.

Unit – II Modern and traditional system of Rural Marketing; Historical perspective of Haats,
Bazaars and Meals. Their role as the hubs of rural economy. Laws regulating the
conduct of business there in and also facilitating their modernization and expansion,
Spatial issues and Management practices.

Unit – III Principles, procedures and processes of Rural Marketing Management and
applications of systems approach. Rural Marketing strategy and implementation of
the principles of Marketing Mix.

Unit – IV Rural Market demands - (I) Consumer goods, (ii) Consumer durables (iii)
Agricultural Inputs, (iv) Capital goods, and (v) Transportation good of Distribution
strategies and Channel Management.

Unit – V Regulated Market system and the State Legislation. Grading Standardization and
legal metrology – Provisions of the relevant laws. Rural Market Intelligence, and
Marketing Information System. Market Research, Survey Techniques, Report
writing. State Market Intervention Operations, State Procurement, Minimum
Support Price, Statutory Minimum Price, State Advised Price and price Management
by the Union and State Governments. Logistics Management in Rural Marketing.
Corporate strategies and State facilitation Programme.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

Suggested reading

1 Pradeep Kashyap Rural Marketing-2 edition Pearson education

2. Jha, S.M. & Singh, L.P.: Marketing Management in Indian Perspective, Himalaya, Bombay

3.Velayudhan – Rural Marketing (Sage)

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

RURAL MANAGEMENT
Micro Finance, Small Group Management, and Cooperatives

Subject Code - MBA 404(i) Max Marks : 80

Min. Pass Marks : 32
Courses Content:

Unit – I Financial institutions for rural development-Basic understanding of rural and

development credit. Institutional structure for rural financing in India: policy and
schemes of NABARD, recent financing scheme of the Government.

Unit – II Development of cooperative banks in India with special reference to PACS,

CCBs, LDBs. Rural financing through commercial banks-Policies and objectives
before and after nationalization of banks, Branch expansion policy and programme.

Unit – III Emergence of RRBs policy, objectives, functions, progress and achievements.
Micro finance at small group level: concept, emergence, objectives and thrust areas.
Case studies of recent success stories.

Unit – IV Management of small groups, cluster and federation from credit and trade
perspectives. Role of facilitating agencies. Linkages between small group and
Banks.

Unit – V Convergence of with development programmes and implementing departments of

government. Withdrawal strategy for facilitating organizations.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING

1. V S Somnath- Microfinance (ExcelBooks)

2. Panda- Understanding Microfinance (Wiley India)

3. Craig Churchill & Cheryl Frankiewicz-Making Microfinance Work

4. Marguerite S. Robinson- The Microfinance Revolution (Kindle Edition)

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

BANKING AND FINANCIAL SERVICES MANAGEMENT

Financial Institutions and Markets

Subject Code - MBA 403(j) Max Marks : 80

Min. Pass Marks : 32
Courses Content:

Unit – I Overview of Indian financial systems & financial market, Financial sector
reforms. Reserve Bank of India, SEBI, insurance Companies, NBFC’C
Indian Mutual Funds.

Unit – II Money market, Bond Markets, Foreign Exchange market. Pension Funds &
Mutual Funds, Securities Market, Mortgage and Derivative Market.

Unit – III Interest rates & its determinants, term structure, interest rates and security
valuation, theories of the level and structure of interest rates, interest rates in
India.

Unit – IV Risk management in financial institutions, Types of risk in FI, Managing risk
with Balance Sheet, derivative securities, loan sales and securitization

Unit – V International Financing, Global capital markets , the Eurocurrency market,

analysis of international financing instruments like syndicated Euro credit,
Issuance of euro bonds, Euro notes, Euro equities.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A (Short answers) 4 out of 8 4x8 =32 Marks.

Sec B (Essay Type & Case) 3 out of 5 6x16=48 Marks

SUGGESTED READINGS:

1. Bhole 2008 Financial Institution and Market. Tata McGraw hill.

2. Saunders 2008 Financial Markets and Institution Tata McGraw hill.

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
BANKING AND FINANCIAL SERVICES MANAGEMENT
Financial Risk Management

Subject Code - MBA 404(j) Max Marks : 80

Min. Pass Marks : 32
Courses Content:

Unit – I Introduction – Meaning, How Risk is Managed, Limitations of Risk

Management. Total risk-sources, Types, Cost of Risks, Corporate Risk
management- Approaches, Process, Techniques

Unit – II Introduction to Derivatives-History, Major Exchanges, features, Participants,

Types of Futures-Mechanism of Future markets.

Unit – III Mechanics of option market,. Trading strategies, Black-Scholes model,

options on stock indices, currencies.

Unit – IV Financial Swaps-Concept, Interest Rate Swaps, Options and Swaps,

Commodity and Currency Swaps, Pricing of swaps (Basic Concept)

Unit – V Foreign exchange, Market Derivatives- Basic Concept

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A (Short answers) 4 out of 4x8 =32 Marks.

Sec B (Essay Type & Case) 3 out of 5 6x16=48

SUGGESTED READINGS:

1. Dom M. Chance, Robert Brooks, ‘Derivatives and Risk Management Basics’, Engage

Learning.

2. Parsuraman, ‘Fundamentals of Financial Derivatives’, Pearson Education

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

IT & SYSTEM MANAGEMENT

Cyber Law & Forensic
Subject Code - MBA 403(k) Max Marks : 80
Min. Pass Marks : 32
Courses Content:

Unit – I Cyber world: an overview, internet and online resources, security of information,
digital signature, intellectual property (IP), historical background of IP, IPR
governance, National patent offices, the world intellectual property organization
(WIPO).

Unit – II Introduction about the cyber space, cyber law, regulation of cyber space, scope of
cyber laws: ecommerce; online contracts; IPRs (copyright, trademarks and software
patenting), e taxation; e-governance and cyber crimes, cyber law in India with special
reference to Information Technology Act, 2000.

Unit – III Introduction to computer and cyber crimes. Cyber crimes and related concepts,
distinction between cyber crimes and conventional crimes, Cyber criminals and their
objectives. Kinds of cyber crimes cyber stalking; cyber pornography, forgery and
fraud, crime related to IPRs, cyber terrorism; computer vandalism etc. Cyber
forensics, computer forensics and the law, forensic evidence, computer forensic
tools.

Unit – IV Regulation of cyber crimes, Issues relating to investigation, issues relating to

jurisdiction, issues relating to evidence, relevant provisions under Information
Technology Act 2000, Indian penal code, pornography Act and evidence Act etc.

Unit – V Copyright issues in cyberspace: linking, framing, protection of content on web site,
international treaties, and trade mark issues in cyberspace: domain name dispute,
cyber squatting, uniform dispute resolution policy, computer software and related IPR
issues.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Nelson, Phillips, “Computer Forensics and Investigations”, Cengage Learning India.

2. Vinod V. Sople, “Managing Intellectual Property” PHI Learning Private Limited.

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

IT & SYSTEM MANAGEMENT

System Analysis & Design and Software Engineering

Subject Code - MBA 404(k) Max Marks : 80

Min. Pass Marks : 32
Courses Content:

UNIT-I Systems Concept; Characteristics of a System; Elements of System; Types of

Systems; Decision Support System; System Development Life Cycle,
Investigation, Analysis, Design, Implementation, Post Implementation Review
and Maintenance.

UNIT-II Systems Planning and Investigation: Basis for Planning in Systems Analysis -
Dimensions of Planning, Initial Investigation, Needs Identification,

UNIT-III Determining the User's Information Requirements, Feasibility Study, Feasibility

Considerations, Steps in Feasibility Analysis - Feasibility Report.

UNIT-IV Tools of Structured Analysis : Data Flow Diagram (DFD), Entity Relationship
Diagrams, Data Dictionary, Process Modeling : Structured English, Decision Tree &
Decision Table, Object Oriented Analysis (OOA) and Object Oriented Design
(OOD).

UNIT-V Basics of Information Security, Types of Attacks, Viruses, Virus Control,

Hackers, Overview of Risks associated with Internet, Intrusion Detection Risk
Management, Disaster Recovery Plan, Cryptography and authentication, Managing
Risk, Information Security Policy, Creating a secure environment, Internet Security
Standards

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Shah-Software Engineering & SAD(Wiley Dreamtech)

2. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication, 7 Ed.)

3. Grienstein and Feinman- E-commerce –Security, Risk Management and Control (TMH, 2nd Ed.)

4. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication, 1st Ed.)

5. Singh B –Network Security (PHI Publication, 1st Ed.)

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

DISASTER MANAGEMENT
Rural & Urban Disaster Management

Subject Code - MBA 403(l) Max Marks : 80

Min. Pass Marks : 32
Courses Content:

UNIT-I Rural Economy and Development: Nature and features of rural economy of India,
Dimension, dynamics and magnitude of rural population, Rural poverty and
development dimension, Problems of rural unemployment, Managing rural
development: Procedure, principles and choices, Ecology, Forest and Wasteland
Development: Concept of Ecosystem, types of Ecosystems, Impact of human activities
of developmental and non- eco friendly technologies on environment,
Wastelands – Definition, classification
UNIT-II Common Property Resource Management: Introduction, Concepts – property,
Resources, Institution Factors, Farm Management: definition, Farm a social and
economic institution– types of farm, Farm Budgeting – types of Budget, Management
of NGOs and Human Resources Development: NGOs – concept, Role of NGOS in
Rural Development, Micro Finance, Small Group Management, and Cooperatives:
Financial institutions for rural development-Basic understanding, policy and schemes
of NABARD, Micro finance at small group level: concept, emergence, objectives and
thrust areas. Management of small groups.

UNIT-III Natural Disasters- Meaning and nature of natural disasters, their types and effects.
Floods, drought, cyclone, earthquakes, landslides, avalanches, volcanic eruptions,
Heat and cold waves, Climatic change: global warming, Sea level rise, ozone
depletion.

UNIT-IV Man Made Disasters- Nuclear disasters, chemical disasters, biological disasters,
building fire, coal fire, forest fire, oil fire, air pollution, water pollution, deforestation,
industrial waste water pollution, road accidents, rail accidents, air accidents, sea
accidents.

UNIT-V Disaster Management- Effect to migrate natural disaster at national and global levels.
International strategy for disaster reduction. Concept of disaster management,
national disaster management framework; financial arrangements; role of NGOs,
community –based organizations and media. Central, state, district and local
administration; Armed forces in disaster response; Disaster response; Police and
other organizations.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks
SUGGESTED READINGS:

1. Ambashta, R.S – A text book of Plant Ecology

2. Mishra, K.C – Text book of Ecology

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

DISASTER MANAGEMENT
Disaster Management

Subject Code - MBA 404(l) Max Marks : 80

Min. Pass Marks : 32
Courses Content:

UNIT-I Natural Disaster- Meaning and nature of natural disaster, their types and effect,
Floods, drought, cyclone, earthquakes, landslides, avalanches
UNIT-II Volcanic eruptions, Heat and cold waves, Climate change: global warming, Sea level
rise, ozone depletion.

UNIT-III Man made disasters- Nuclear disasters, chemical disasters, biological disasters,
building fire, coal fire, forest fire, oil fire, air pollution, water pollution, deforestation,
industrial waste water pollution, road accidents, rail accidents, air accidents, sea
accidents.

UNIT-IV Droughts: Droughts, Causes, Vulnerability, Types, Famines, Deserts and

Desertification. Biodiversity Extinction and Deforestation; Biodiversity, Species at
Risk, Loss of Biodiversity, Management of Species Diversity, Deforestation its
Causes & Adverse Effects. Green House Effects and Global Climate Change:
Green House Gases, Effects, Global Warming & its Effects, Ozone Depletion, Changes in
Carbon-di-oxide, Impact on Ecosystem. Mining: Mining and Environment, Land &
Environment Degradation and Management, Mined Land Reclamation.
UNIT-V Industrial Disaster: Manmade Hazards, Toxic Chemicals, Noise Pollution,
Environment and Ground Waster Pollution and Management, Solid Waster
Management. Epidemics: Health Risks, Chemicals, Diseases , Future Diseases,
Medical Aid, Vulnerability Analysis, Preparedness, Rehabilitation. War and
Chemicals: Hazardous Wastes, Reactivity, Toxicity, Nuclear War, Biological
Weapons, Armed Conflicts, Land Mines etc.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Ambashta, R.S – A text book of Plant Ecology

2. Mishra, K.C – Text book of Ecology

3. Kumar, H.D – Ecology

 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
OPERATION MANAGEMENT
Total Quality Management

Subject Code - MBA 403(m) Max Marks : 80

Min. Pass Marks : 32
Courses Content::

UNIT-I Concept of Total Quality and its evolution, Components of a Total Quality Loop.,
Quality of Design; Taguchi’s Loss Function.

UNIT-II Quality of Purchasing; Supplier Qualification

UNIT-III Critical-to-Quality Characteristics: Attributes and Variables, Theory of Acceptance

Sampling

UNIT-IV Statistical process control, Process Capability Studies, difference between inspection
and quality control, application of quality control in industries.

UNIT-V Concepts & Application of 6 – Sigma Quality: Comparison between 3-sigma & 6-
sigma quality, DMAIC approach to 6-sigma implementation application to service
industry, link between 6- sigma & DOE. ISO 9000 and ISO 14000 Series and
SPC, Quality Circles

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Mitra A., Quality Control Applications, Pearson Education. Basterfield,

2. Total Quality Management, Pearson Education Logothitis,

3. Total Quality Management, PHI. Janakiraman & Gopal Total Quality Management
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)
OPERATION MANAGEMENT
Business Process Reengineering

Subject Code - MBA 404(m) Max Marks : 80

Min. Pass Marks : 32
Courses Content::
UNIT-I Introduction to BPR: Concept, Philosophy of BPR, Fundamental tenets of BPR,
Benefits & pitfalls of BPR, Drivers to BPR.

UNIT- II Process reengineering framework: Opportunity assessment, planning the process

reengineering project. Organizing for process reengineering.

UNIT-III Process analysis and design: a) Process analysis (b) Process design.

UNIT-IV Planning and implementing the transition: Planning the transition,

implementing the transition, tracking and measuring process
performance.

UNIT-V Tools and techniques used in BPR: Case tools, Workflow systems, Imaging
technology, Floware, Business design facility tools, and Change management tools.
Risk and impact measurement.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Lon Roberts, Process Re-engineering: The Key to Achieving Breakthrough Success, Tata
McGraw Hill,
2. Henry J. Johanson, Palrik Mchine, A.John Pandilebury, William A Wheater, Business
Process Reengineering: Breakpoint Strategies for Market Dominance, Chichester, John Wiley &
Sons,30
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

ENVIRONMENTAL MANAGEMENT
Environmental Pollution and Management

Subject Code - MBA 403(n) Max Marks : 80

Min. Pass Marks : 32
Courses Content::
UNIT-I Water pollution – sources & types of water pollution – physical, chemical & biological –
effect of water pollution.

UNIT-II Drinking water quality standards waste water treatment – primary, secondary, tertiary-
water pollution prevention & control act – 1974.

UNIT-III Air pollution –structure and composition of atmosphere – classification, sources &
effects of air pollution – Acid rain –green house effect – global warming – Ozone
depletion.
UNIT-IV Soil Pollution – soil pollutants – types – sources, effects & Control. Noise Pollution
– sources effects & Control.

UNIT-V Government Agencies & Programs – The Tiwari committee – creation of NCEPC,
Department of Environment & Forest – Function of State Pollution Control Board.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Rao, M. N and H.V.N. Rao (1993) Air Pollution, Tata McGraw – Hill Publishing

Company Limited. New Delhi.

2. Kudesia, V.P and Ritu Kudesia (1992) Water Pollution, Pragati Prakashan Publication, Meerut.

3. Sawyer, C. N., P.L McCarty and G.F. Perkin (1994) Chemistry for Environmental

Engineers, II Edition. McGraw-Hill.

4. Sharma, B.K and H.Kaur (1994) Soil and Noise Pollution. Goel Publishing House,
Meerut.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

ENVIRONMENTAL MANAGEMENT
International Business Environment

Subject Code - MBA 404(n) Max Marks : 80

Min. Pass Marks : 32
Courses Content::
UNIT-I Nature of business environment; components of international business
environment; MNEs and internationalization; environmental scanning for
international business; forces of globalization and modes of entry

UNIT-II The components and characteristics of international economic environment;

the transnational economy; trading environment of international business - an
overview; WTO; regional trading arrangements; the changing world economy and its
impact on international business

UNIT-III The regulatory and legal environment of business; basic principles of international
law for business; areas of legal environment of particular concern to MNEs

UNIT-IV Analysis and management of political risk; country risk analysis; the
cultural environment o f in te rn a tio na l business; cross cultural challenges and
complications; culture shock and international business

UNIT-V The Ethical and social responsibility of international business; bribery and
corruption; competitive strategy and international business environment; an overview
of India’s business environment

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Anant, K. Sundaram and J. Stewart Black, The international Business Environment
Prentice Hall of India, New Delhi. 1996

2. Daneils, John D. and Lee H. Radebaugh International Business: Environments and Operations
, 11th edition, Pearson Education, New Delhi, 2007.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

RETAIL MANAGEMENT
Management of Retail Operations

Subject Code - MBA 403(o) Max Marks : 80

Min. Pass Marks : 32
Courses Content::
UNIT-I Retail strategies, Retail marketing strategy, Finance and location strategies for
retailing.

UNIT-II Market research for retail management, Trading area analysis Research before and
after setting up a retail store.

UNIT-III Retail stores operations. Mall management, setting objectives for retailers’
performance, Management of retail brand.

UNIT-IV Retail management information system, Information gathering and processing,

Application of I.T. to retail management.

UNIT-V Financial aspects of retail, Retail audit and measures of performance evaluation.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks
PATTERN FOR EXTERNAL EVALUATION:
Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Retail management, a Strategic Approach by Berman Barry, Evans JoelR.,PearsonEducation.
2. Retail management by Michael Levy, Tata McGraw Hills.
3. Retail management by Chetan Bajaj, Rajnish Tuli & Nidhi Shrivastav.
4. Retailing by Robert Lusch, Patrick Dunne, South Western Publishing Co.
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

RETAIL MANAGEMENT
Retail Merchandising & Supply Chain Management

Subject Code - MBA 404(o) Max Marks : 80

Min. Pass Marks : 32
Courses Content::
UNIT-I Retail Merchandising: Concept & Scope, Role and Responsibilities of
Merchandisers. Merchandise Mix. Assortment Management, Merchandise
Displays and Space management: Concept and Importance, Space
Management, Plano gram, Visual Merchandising: Meaning, Objectives,
Product Positioning and Visual Merchandising.

UNIT-II Merchandise Planning: Concept and Applications, Elements of Merchandise

Planning, Role of Merchandiser in Planning, Category Management and
Merchandise Budgeting: Merchandise Forecasting and Budgeting
Merchandise Sourcing: Stock Management and Distribution, International
Sourcing.

UNIT-III Merchandise Replenishment: Retail Replenishment, Importance, Direct Store

Delivery (DSD), Managing Retail Home Delivery, Measures for Retail
Distribution and Replenishment, Role of IT in Retail Distribution and
Replacement.

UNIT-IV Introduction to retail supply chain, Retail supply chain vs. manufacturing
supply chain, Logistics, Strategic, tactical and operational view supply chain
strategies.

UNIT-V Category Specific Supply Chain Issues: Supply Chain in Food and Grocery,
Apparel and Footwear, Consumer Electronics, Home Furnishing, Non-Store
Retailing. IT Supply chain Management.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:
1. Retail management 2E; Swapna Pradhan: Tata McGraw Hill Education
2. Retail management (4th Edition): Gibson G. Vedamini; Jaico Publishing House
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

INSURANCE AND RISK MANAGEMENT

Marketing of Insurance Services

Subject Code - MBA 403(p) Max Marks : 80

Min. Pass Marks : 32
Courses Content::
UNIT-I Concept and Scope of Marketing- Marketing Orientations: Production, product,
selling, marketing and societal. - Concepts – Emergence and growth of services –
Understanding the Marketing Environment – Marketing Mix for services - Developing
marketing plan.

UNIT-II Consumer Behaviour – factors influencing purchase decisions - Purchase process-

Marketing research – Definition –steps- Research approaches and techniques –
Forecasting Market Demand.

UNIT-III Market Segmentation- Factors Influencing Segmentation - Segmentation

approaches Targeting: Differentiated and undifferentiated marketing- Positioning:
concept and approaches - Repositioning.

UNIT-IV Developing insurance services mix - Service product - Service pricing –

Promotion – Distribution - Physical evidence – People - Service delivery process
- Product/service Life Cycle – New service product Planning and Development –
Understanding power of branding - Brand equity – Insurance salesmanship.

UNIT-V Service Quality for Competitive Advantage - Customer relationship management -

Marketing Strategies for different insurance services and businesses – e-selling of
insurance and other advancements.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READINGS:

1. Harsh V. Verma, Services Marketing, Pearson Education: New Delhi.

2. Vinnie Jauhari, Services: Marketing & Management, Oxford University Press: Mumbai.
3. Course Book: IC-31, Insurance Salesmanship, Insurance Institute of India: Mumbai.
4. S.M.Jha, Services Marketing, Himalaya Publishing House
 Swami Vivekanand University, Sagar (M.P.)
(Maximum Marks: Each Paper – 100)
Master of Business Administration
(Maximum Marks: 100, Theory – 80, Internal / Sessional - 20)

INSURANCE AND RISK MANAGEMENT

Enterprise Risk Management

Subject Code - MBA 404(p) Max Marks : 80

Min. Pass Marks : 32
Courses Content::
UNIT-I Approach to risk management - Business growth through risk taking - Risk and
opportunity - What is enterprise risk management (ERM) - Benefits of ERM –
Framework - Appointment of Client - Interview with the client – proposal preparation
and implementation. The Risk Management Process: Analysing the Business - Risk
Identification - Risk Assessment - Risk Evaluation - Risk Planning - Risk
Management.

UNIT-II Financial Risk Management: Definition, Scope, benefits and implementation of

financial risk - Liquidity risk - Credit risk - Default risk - Borrowing - Currency risk -
Funding risk - Foreign investment risk – Derivatives. Operational Risk
Management: definition, scope, benefits and implementation of operational risk -
Strategy - People - Processes and systems - External events - Outsourcing -
Measurement – Mitigation. Technological Risk: Definition, scope, benefits and
implementation of technology risk management - Primary technology types -
Responding to technology risk.

UNIT-III Economic Risk: Definition, Scope, benefits and implementation of economic risk
management - Microeconomics and macroeconomics - Macroeconomics -
Government policy - Aggregate demand - Aggregate supply - Employment levels -
Inflation - Interest rate risk - House prices - International trade and protection -
Currency risk. Environmental Risk: Definition, Scope, benefits and implementation of
environmental risk management - Energy sources – Use of resources - Pollution -
Global warming - Response to global warming - Stimulation to environmental
considerations - Environmental sustainability

UNIT-IV Legal Risk: Definition, Scope, benefits and implementation of legal risk management -
Business law - Companies - Intellectual property - Employment Law - Contracts -
Criminal liability in business - Computer misuse - Political Risk: Definition, Scope,
benefits and implementation of political risk management - Contracts – Indian
economy – fiscal policy - Pressure groups - Terrorism and blackmail - Responding to
political risk.

UNIT-V Market Risk: Definition, Scope, benefits and implementation of market risk
management - Market structure - Product lifecycle stage - Alternative strategic
directions - Acquisition - Game theory - Price elasticity/sensitivity - Distribution
strength - Measurement - Risk response planning. Social Risk: Definition,
Scope, benefits and implementation of social risk management – Education -
Population movements – demographic changes - Socio-cultural patterns and trends -
Crime - Lifestyles and social attitudes.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 marks
 PATTERN FOR EXTERNAL EVALUATION:
Sec A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B: (Essay type & case) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:

1. Duckert, G.H., Practical Enterprise Risk Management: A Business Process Approach, John
Wiley & Sons: England.
2.. A.C. Vedpuriswar, Enterprise Risk Management, Viva Books: New Delhi.