s

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BARKATULLAH UNIVERSITY,
BHOPAL
COURSE OF STUDIES & PRESCRIBED BOOKS
APPROVED BY MANAGEMENT COMMITTEE

MASTER OF BUSINESS ADMINISTRATION

(FULL TIME)
MBA SEMESTER I to IV
(SYLLABUS)
With Effect From 2021-22

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 BARKATULLAH VISHWAVIDYALAYA, BHOPAL
MBA (FULL TIME)

FIRST YEAR
SEMESTER I SEMESTER II
CP – 101 MANAGEMENT CONCEPTS & 100 CP – 201 ORGANISATION BEHAVIOURS 100
PRACTICES
CP – 102 QUANTITATIVE METHODS 100 CP – 202 HUMAN RESOURCE MANAGEMENT 100

CP – 103 MANAGERIAL ECONOMICS 100 CP – 203 FINANCIAL MANAGEMENT 100

CP – 104 COMMUNICATION SKILLS 100 CP – 204 MARKETING MANAGEMENT 100

CP – 105 INTERNATIONAL BUSINESS 100 CP – 205 RESEARCH METHODOLOGY 100

ENVIRONMENT
CP – 106 ACCOUNTING FOR MANAGERS 100 CP – 206 PROJECT MANAGEMENT 100

TOTAL MARKS 600 TOTAL MARKS 600

SECOND YEAR
SEMESTER III SEMESTER IV
CP – 301 BUSINESS POLICY & STRATEGIC 100 CP – 401 COMPREHENSIVE VIVA VOCE 100
ANALYSIS
CP – 302 DECISION SUPPORT SYSTEM & 100 CP – 402 BUSINESS LEGISLATION 100
MANAGEMENT INFORMATION
SYSTEM
CP – 403 ENTREPRENEURSHIP 100
CP – 303 SPECIALISATION –1, PAPER – I 100 DEVELOPMENT & MANAGEMENT

CP – 304 SPECIALISATION –1, PAPER – II 100 CP –404 SPECIALISATION –1, PAPER – III 100
CP – 305 SPECIALISATION-2, PAPER – I 100 CP –405 SPECIALISATION –1, PAPER – IV 100
CP – 306 SPECIALISATION-2, PAPER – II 100 CP –406 SPECIALISATION-2, PAPER – III 100
CP –407 SPECIALISATION-2, PAPER – IV 100
TOTAL MARKS 600 TOTAL MARKS 700

DISTRIBUTION OF MARKS
SEM-I, 600 SEM-II, 600 SEM-III, 600 SEM-IV, 700 =TOTAL MARK’S - 2500

EXTERNAL EVALUATION IN EACH PAPER OF 80 MARKS

SEC A (4*8) =32, SEC B (3*16) =48 =TOTAL MARK’S - 80

INTERNAL EVALUATION IN EACH PAPER OF 20 MARKS

Mid Term Test-50% Seminar-30% Class Performance – 20%
 cjdrmYyk fo”ofo|ky;] Hkksiky
BARKATULLAH UNIVERSITY,
BHOPAL
COURSE OF STUDIES & PRESCRIBED BOOKS
APPROVED BY MANAGEMENT COMMITTEE

MASTER OF BUSINESS ADMINISTRATION

(FULL TIME)
MBA SEMESTER I
(SYLLABUS)
With Effect From 2021-22

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 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-I

“MANAGEMENT CONCEPTS & PRACTICES”

COURSE NO. CP-101 Max. Marks : 80

Min. Pass Marks : 32

COURSE OBJECTIVE:

To familiarize students with Comprehensive Contemporary Management Principles & Practices.

COURSE CONTENTS:

UNIT 1: Management – Objectives, Process, Function, Roles, Definition of Business Ethics, Ethics for Manager,
Indian Values & Ethics.

UNIT 2: Evolution of management Thought, Taylor, Fayol, Elton Mayo, Liket & Webber (Theories of
Management): Recent Trends and Future Challenges’ of Management.
UNIT 3: Planning – Concept, Types and Process, Strategic Management Overview and Process; MBO, MBE:
Tools of Planning, Decision Making - Concept and Process.

UNIT 4: Organizing- Principles, Structure, Process, Departmentalisation: Span of Control; Decentralizations

Staffing, Scope, Process, Line & Staff Relationship & Conflict.

UNIT 5: Directing and Controlling Overview Motivation, Morale and Productivity, leadership, Communication
(Organizational): Controlling: Process, Coordination.

SCHEME OF EXAMINATION:
Total Marks Internal 20, External 80) =100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:

1. Anil Bhat & Arya Kumar, Principles Proccesses, and Practices, Oxford Higher Education.
2. Satyaraju & Parthsarthy, Management Text and Cases, PHI Learning.
3. J.S. Chandan, Management Theory and Practice, Vikas Publishing House.
4. Kanishka Bedi, Management and Entrepreneurship, Oxford Higher Education.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-I

“QUANTITATIVE METHODS”

Course No. CP: 102 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:

The objective of the course is to make the students familiar with some basic statistical and linear programming
techniques. The main focus, however, is in their application in business decision making.

COURSE CONTENTS:
UNIT 1: Statistical basis of managerial decision: Frequency distribution and graphic representation of frequency
distribution, Measures of Central Tendency-Mean, Median, Mode, Requisite for ideal measures of
Central tendency.
UNIT 2: Dispersion: Measures of dispersion - Range, Quartile Deviation, Mean Deviation from mean, Standard
Deviation, Measure of shape – Concept of skewness, kurtosis.
UNIT 3: Theory of Probability distribution –Trial and event, sample space, Simple problem based on sample
space, Binomial, Poisson, Normal Distribution and their application in business decision making.
UNIT 4: Correlation and regression analysis- Karl Pearson’s coefficient of correlation, Spearsman rank
correlation, Simple regression equation, Regression coefficient, Time Series analysis and forecasting.
UNIT 5: Sampling Distribution, Null-hypothesis, Alternative hypothesis, One sample test for mean, Index
Number, Fisher and Laspeyres, Paasche.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Gupta, S.P. and Gupta M.P. “Business Statistics”. New Delhi, Sultan Chand.
2. Levin Richard I and Rubin Devid S. ‘Statistics for Management’. New Jersey, Prentice Hall Inc.
3. Shrivastava, T. N and Shailaja Rago, ‘Statistics for Management’, Tata McGraw Hills Pvt. Ltd., New Delhi.
4. Kapoor V. K, Sancheti D.C., and Mehta P.L., Quantitaive Methods, Sultan Chand & Sons, New Delhi.
5. Elhance D. N, and Agrawal R. D., Fundamental of Statistics for Management’, Kitab Mahal, New Delhi.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-I

“MANAGERIAL ECONOMICS”

Course No. CP: 103 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The objective of this course is to illustrate the application of economic theory and methodology as an alternative
in managerial decisions.
COURSE CONTENTS:
UNIT 1: Introduction to Managerial Economics –Nature, Scope -Marginal Analysis, Determination of
Consumer’s Equilibrium through Utility and Indifference Curve Approach, Theory of Demand –
Demand Functions, Change in Demand, Elasticity of Demand.
UNIT 2: Cost Analysis-Types of Costs, Cost-Output Relationship: Cost Function, Production Analysis, Meaning
of Production and Production Function, Cost of Production, Return to a Factor, Return to Scale, Profit
and Sales Maximization.

UNIT 3: Market Structure -Types & Characteristics, Price Determination under Perfect, Monopolistic, Oligopoly
and Monopoly Market, Introduction to Duopoly and Price Discrimination under Monopoly.

UNIT 4: National Income –Aggregates and concepts, GNP and GDP, and Methods to Measure National Income,
Centre –State Financial Relationship.
UNIT 5: Money Supply and Monetary Policy, Aggregate Consumption, Gross Domestic Savings, Gross
Domestic Capital Formation –WPI, CPI and Inflation, Fiscal Policy, Business Cycle- Introduction,
Meaning and Features, Balance of Payment, Balance of Trade.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Managerial Economics, Geetika Ghosh, Roy Choudhury, Tata McGraw Hill Publication.
2. Modern Economic Theory, Dewett. K.K. & Chand. Adarsh, Shyamlal Charitable Trust, New Delhi.
3. Managerial Economics, Diwedi D.N ., Vikas Publication.
4. Managerial Economics,Varshney R.L & Maheswari R.L.
5. Business Economics, Adhikary ,M .Ecxel Books ,New Delhi.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-I

“COMMUNICATION SKILLS”

Course No. CP: 104 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The basic objective of this course is to sharpen the Analytical, Written, non-verbal, Spoken Communication and inter-
personal Skills essential in organizations involving decision making and implementation.

COURSE CONTENTS:
UNIT 1: Meaning, nature, needs, types of Communication: Oral Written & non Verbal, Upward, Downward &
Latest, Theories of Communication, Process of Communication, Barriers to Effective Communication.
UNIT 2: Written Strategies: Letter writing, types of business letter, Do’s and Don’ts’s of business letter, Business
Memos, Resume Writing, Essentials of Resume writing, Importance of Resume and Covering letter.
UNIT 3: Communication for employment: Strategies to develop effective communication skills, Speeches,
Public Speaking, Interviews, Group Discussion, Conference, Effective Listening, and Grapevine
Communication.
UNIT 4: Types of Non Verbal Communication: Meaning and Importance Kinesics, Proxemics, Chronemies,
Paralanguage and Artefacts, Business Etiquettes: Dressing & Grooming, Business Meals, Table
Manners.
UNIT 5: Report Writing: Types and Structure of Reports, Drafting of Reports, Introduction to Electronic
Communication, Designing and Delivering Business Presentations.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
SUGGESTED READINGS:
1. Rodriques, M.V., Effective Business Communication, Concept Publishing Company, Delhi, 2003.
2. Rayudo. C.S., Communication, Himalaya Publishing House, Delhi 2008.
3. Sinha, K.K., Business Communication, Galgoita Publishing Company, New Delhi, 2006.
4. Raymond V. Lesikar, John D. Pettit, Jr, Business Communication – Theory and Application, AITBS Publishers
& Distribution, Delhi, 1999.
5. Herta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas, Effective Business Communication, Tata McGraw
– Hill Publishing Company Limited, New Delhi, 2008.
6. Diwan Parag, Business Communication, Excel Books, New Delhi, 1997.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-I

“INTERNATIONAL BUSINESS ENVIRONMENT”

Course No. CP: 105 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
This course will provide the students with an opportunity to learn and understand how business is conducted in the
international arena and developing problem-solving and critical thinking abilities within the context of trading across
national boundaries.

COURSE CONTENTS:
UNIT 1: Introduction to International Business: Various forms of International Business, Modes of entry in
International Market, Understanding Globalization, Multinationals as global Intermediaries, Theories
of International Trade and their application.
UNIT 2: International Business Environment: Introduction, Economic Environment, Political Environment,
Demographic environment, Legal Environment, Cultural & Social Environment.
UNIT 3: International Trade Institutions & Agreements: Introduction, World trade organization (WTO),
Overview of Regional Integration, Types of Integration, Regional Trading Arrangements, Instruments
of Trade Policy (Tariff & Non- Tariff Barriers to Trade)

UNIT 4: International Financial Management: Overview of Decision Area of International Financial

Management, Exchange rate Determination, Financial Institutions (IMF, World Bank), Financial
markets.
UNIT 5: International Human Resource Management & Ethics in International Business, Social Responsibility
of Business.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Aswathappa.K., International Business. Tata McGraw-Hill Publishing company Ltd.
2. Hill & Jain, International Business (SIE), Tata McGraw-Hill Publishing company Ltd.
3. Sundaram & Black. The International Business Environment: Text and Cases, PHI Learning Private Limited.
4. Cherunilam, International Business: Text and Cases, PHI Learning Private Limited.
5. Justin Paul, International Business, PHI Learning Private Limited.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-I

“ACCOUNTING FOR MANAGERS”

Course No. CP: 106 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The basic purpose of this course is to develop an insight of postulates, principles and techniques of accounting and
utilization of financial and accounting information for planning decision-making and control.

COURSE CONTENTS:
UNIT 1: Financial Accounting – Concept, Importance and Scope, principles of Double Entry, Ledger
Accounting, Preparation of Trial Balance.
UNIT 2: Preparation of Financial Statements – Profit and Loss Account and Balance Sheet; Depreciation
Accounting.
UNIT 3: Financial Statement analysis - Comparative Statement; Common Size Statement; Ratio analysis, Cash
flow and find flow analysis.
UNIT 4: Management Accounting – Concept; Needs, Importance; Cost Accounting – Records and Processes,
Inventory Valuation, Reconciliation between Financial and Cost Accounts.
UNIT 5: Costing for Decision – Making, Marginal Costing and Absorption Costing.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Anthony R N and Reece, J.S., ‘Accounting Principles’, 6th ed. Homewood , Illinois Richard D, Irwin.
2. Bhattacharya S K and Dearden J, ‘Accounting for Management’, Text and Cases, New Delhi.
3. Sharma & Gupta, ‘ Management Accounting’ Kalyani publication.
4. Pandey I.M.,’ Management Accounting’, Vikas Publication.
 cjdrmYyk fo”ofo|ky;]Hkksiky
BARKATULLAH UNIVERSITY,
BHOPAL
COURSE OF STUDIES & PRESCRIBED BOOKS
APPROVED BY MANAGEMENT COMMITTEE

MASTER OF BUSINESS ADMINISTRATION

MBA (FULL TIME)
MBA SEMESTER II
(SYLLABUS)
With Effect From 2021-22

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 BARKATULLAH UNIVERSITY BHOPAL
Syllabus for MBA (FULL TIME) Semester-II

“ORGANISATIONAL BEHAVIOUR”

Course No. CP: 201 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE :
Organizational behaviour provides the knowledge base understanding of behaviour within organizations. OB
equips student with tools to effectively manage individuals and groups within organizations and offers a better
understanding of organizational culture.

COURSE CONTENTS :

UNIT 1: Understanding Organizational behaviour: Levels of analysis within OB – individual, group

and organization; challenges and opportunities for OB; relationship of OB with other fields.
UNIT 2: Foundation of individual behaviour; learning theories; Perception: factors influencing
Perception; Personality, Attitudes, Job satisfaction and Values.
UNIT 3: Motivation: concept and process; Motivation theories: Maslow, McGregor, Herzberg,
Alderfor’s, Vroom, Porter & Lawler and Equity theory; Its Application in Organisation;
Group: nature, functions & development.
UNIT 4: Organisational Culture & Climate; Organisational Conflicts Type, Causes and Management;
Johari Window and Transactional Analysis; Emotional Intelligence; Knowledge
Management; Power & Politics; Negotiation.
UNIT 5: Organisational Change: Forces for change; Resistance to change; Managing change; Stress;
Concept, Sources of Stress, Consequences, Management of Stress; Burnout: Causes and
Handling of Burnout; Leadership: Leadership Theories, Leadership Styles, Examples of
Effective Organizational Leadership in India.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS:

1. Baron, R.A. and Greenbeg. J, Behaviour in organization. Pearson.

2. Luthans, F., “Organizational Behaviour”, New York, McGraw Hill.
3. Chandan, J., “Organizational Behaviour”, Vikas Publishing House Pvt. Ltd.
4. Udai Pareek, “Organizational Behaviour”,Oxford University Press.
5. Robbins, S.P., Judge, T. A and Sanghi, S., Organisational Behaviour Dehil : Pearson Education.
6. Khandwalla, P. N., Organization Design for excellence, new Delhi: Tata McGraw Hill Publishing Company
Ltd.
7. Davis, K. Human Behariour at work. New Delhi. Tata McGraw Hill Publishing Company Ltd.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-II

“HUMAN RESOURCE MANAGEMENT”

Course No. CP: 202 Max. Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The objective of the course is to teach the basic principles of human resource management—how an organization
acquires, rewards, motivates, uses, and generally manages its people effectively. In addition to providing a basic legal
and conceptual framework for managers, the course will introduce the manager to practices and techniques for
evaluating performance, structuring teams, coaching and mentoring people in today’s increasingly complex workplace .

COURSE CONTENTS:

UNIT 1: Introduction to HRM: Scope & Perspectives, Functions of HRM, HRM in the era of
Globalization, Technological Advancements and Digitization, Corporate Objectives and
Human Resource Planning.

UNIT 2: Demand Forecast of Human Resource, Human Resource Planning & Recruitment: Career &
Succession Planning, Job Analysis, Role Description, Methods of Manpower Search,
Attracting and selecting Human resource.

UNIT 3: Training & Development: Induction / Orientation & Socialization – Purpose and Process,
Methods of Training and Development, Systematic Approach to Training.

UNIT 4: Appraising Personnel And Job: Performance Appraisal & Potential Evaluation – Objectives,
Process and Methods of Performance Appraisal, Job Evaluation & Wage Determination –
Purpose and Methods.

UNIT 5: Industrial Relations And Welfare: Employee Welfare – Objectives, Approaches and Types,
Industrial Relation – Objectives and Roles, Trade Union – Features, Objectives, Structure
and Problems, Causes of Disputes, Dispute Resolution & Grievance Management Employee
Empowerment.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks
PATTERN FOR EXTERNAL EVALUATION:
Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED BOOKS:
1. Human Resource Management, John M Ivancevich, Tata McGraw Hill Education Pvt. Ltd., New Delhi.
2. Human Resource and Personnel Management (Text & Cases), K.Aswathappa, Tata McGraw-Hill Publishing
Company, New Delhi.
3. Human Resource Management, Gary Dessler, Biju Varkkey, Pearson Publications.
4. Human Resource Management, Biswajeet Pattanayak, PHI Learning Pvt. Ltd, New Delhi.
5. Human Resource Management (Text & Cases), V.S.P Rao, Excel Books, New Delhi.
6. Managing Human Resource, R.S.Dwivedi, Galotia Publishing Ltd.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-II

“FINANCIAL MANAGEMENT”

Course No. CP: 203 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a
business unit.

COURSE CONTENTS:
UNIT 1: Aims and Objectives of Financial Management; Function of Financial Management- Concept, Du
Pont Analysis, Time Value of Money.
UNIT 2: Capital Budgeting, Methods of Capital Budgeting- Traditional Methods, Pay Back Period, ARR,
Discounted Cash Flows, NPV, IRR, Profitability Index.
UNIT 3: Instruments of Long Term Finance, Share Capital, Debentures/ Bonds, Hybrid Instruments, Venture
Capital.
UNIT 4: Cost of Different sources of Raising Capital, Weighted Average cost of Capital; Capital Structure,
Theories and Optimum Capital Structure, Leverage - Operating Leverage, Financial Leverage &
Combined Leverage.
UNIT 5: Dividend Policy, Thories of Dividend Policy, Management of Working Capital-Cash Receivables and
Inventory management. Internal Financing.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:

1. Hampton, John, ‘Financial Decision Making’, Englewood Cliffs, New Jersey, Prentice Hall Inc.
2. Van Home, James C. ‘Financial Management and Policy’, New Delhi, Prentice Hall of India.
3. Pandey I. M., ‘Financial Management’, Vikas Publication.
4. Khan & Jain, ‘Financial Management’, Tata Mc Graw Hill.
5. Prasanna Chandra., ‘Financial Management’, Tata Mc Graw Hill.
6. Sharma & Gupta, ‘Financial Management’, Kalyani Publication.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-II

“MARKETING MANAGEMENT”

Course No. CP: 204 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The purpose of this course is to develop an understanding of the underlying concepts, strategies and issues involved in
the marketing of products and services.

COURSE CONTENTS:
UNIT 1: Nature and scope of marketing, Introduction of Marketing Mix and Importance of Marketing in
Business. The Marketing Environment and Environment Scanning.
UNIT 2: Marketing Information System and Marketing Research, Understanding Consumer and Industrial
Markets, Market Segmentation, Targeting And Positioning.
UNIT 3: Product Decisions, Product Mix, Product Life Cycle, New Product Development, Branding and
Packaging Decisions, Pricing Methods and Strategies, Promotion Mix, Advertising, Sales Promotion,
Publicity and Personal Selling.
UNIT 4: Channel Management- Introduction, Need of Marketing Channels, Types of Channel Members,
Coflict Management, Introduction of Supply Chain Management and Logistics.
UNIT 5: Evaluation and Control of Marketing Efforts; New Issues in Marketing Globalization, Consumerism,
Green marketing, Legal issues, Social Media Marketing & E-Commerce Marketing, Marketing Ethics.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Enis, B. M. Marketing Classics; A Selection of Influential Articles New York, Tata McGraw-Hill Publishing
Company Ltd.
2. Kotler, Philip and Armstrong, G. ‘ Principles of Marketing‘, New Delhi, Prentice Hall of India.
3. Kotler, Philip and Marketing Management Analysis, Planning, Implementation and Control, New Delhi,
Prentice Hall of India.
4. Ramaswamy, V S and Namakumari , S ‘Marketing Management Planning Control’, New Delhi MacMillan.
5. Stanton, William J Fundamentals of Marketing; New York McGraw Hill.
6. Neelamegham, S. Marketing in India: Cases and Readings New Delhi Vikas.
7. Saxena Rajan., Marketing Management, Tata McGraw-Hill Publishing company Ltd.
8. Sontakki C.N., Marketing Managemen,t Kalyani Publicaiton.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-II

“RESEARCH METHODOLOGY”

Course No. CP: 205 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
To equip the students with the basic understanding of the research methodology and to provide an insight into
the application of modern analytical tools and techniques for the purpose of management decision making.

COURSE CONTENTS:
UNIT 1: Introduction to Research Methodology – Meaning, Objectives, Significance of Research in
Management: Importance and scope of Research Methodology.
UNIT 2: Research Process- Defining Research Problem; Setting of Hypothesis; Research Design –
Exploratory, Descriptive and Experimental Research Designs.
UNIT 3: Sampling Design – Steps in Sampling Design; Criteria of Selecting a Sampling Procedure,
Characteristics of Good Sample Design; Types of Sample Design.

UNIT 4: Measurement & Scaling; Questionnaire Design; Data Collection – Primary and Secondary
data; Observational and Survey Methods; Processing of Data – Editing, Coding,
Classification, Tabulation of data.
UNIT 5: Analysis and Report Writing – Selection of Appropriate Statistical Techniques; Parametric
Test for Hypothesis testing – T-test, Chi – Square test; Characteristics of Non parametric Test;
One – way ANOVA; Report writing.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Kothari C.R.,’ Research Methodology’, Wishwa Prakashan.
2. Dwivedi R.S., Research Methods in Behavioural Science’, Macmillian Publishing Company.
3. Zikmand W.G, Business Research Methods, Thomson, South-Western.
4. Gupta, S.P. ‘ Statistial Methods’, Sultan Chand, New Delhi.
5. Golden, Biddle, Koren and karen D. Locje,’ Composing Quantitative Research’, Sage Publication.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-II

“PROJECT MANAGEMENT”

Course No. CP: 206 Max Marks : 80

Min. Pass Marks : 32

COURSE OBJECTIVE:
To familiarize the students with the fundamental concepts and methods of Project Management – Selection, Planning,
Budgeting, Scheduling, Resource allocation, Monitoring and control.

COURSE CONTENTS:

UNIT 1: Project Management - Concept and Definition, The Project Management Life Cycle, Project
Selection and its Models.
UNIT 2: Role of the Project Manager, Selecting the Project Manager, Project Organization types, The
Project Team, Project Management Office (PMO), Project Planning
UNIT 3: Project Implementation – Basic concepts of Budgeting and Cost Estimation, Scheduling, Project
Network Construction, Network Techniques: PERT and CPM, Project Crashing
UNIT 4: Resource Allocation – Basic concepts of Resource Allocation and Resource Allocation Problem,
Types of Resources – Work Resource, Material Resource, Cost Resources; Resource Loading,
Resource Levelling
UNIT 5: Project Monitoring – Basic Concept of Project monitoring cycle - The Planning-Monitoring-
Controlling Cycle, Project Control – Purpose and types of control

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN OF EXTERANL EVALUATION:

Sec A: (Short answer) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay type and case) 3 out of 5 3x16 = 48 Marks

REFERENCE BOOKS:

1. Project Management: A Managerial Approach – Jack R. Meredith, Samuel J. Mantel, Jr. – Wiley India
Publication.
2. Project Management: R. Panneerselvam, P. Senthilkumar, PHI Learning Pvt Ltd
3. Project Management: The Managerial Process – Clifford F. Gray, Erik W. Larson, Tata McGraw-Hill
Publishing company Ltd.
4. Textbook of Project Management, P. Gopalakrishnan, VE Ramamoorthy, MacMillan Publication.
 cjdrmYyk fo”ofo|ky;]Hkksiky
BARKATULLAH UNIVERSITY,
BHOPAL
COURSE OF STUDIES & PRESCRIBED BOOKS
APPROVED BY MANAGEMENT COMMITTEE

MASTER OF BUSINESS ADMINISTRATION

M B A (FULL TIME)
MBA SEMESTER III
(SYLLABUS)
With Effect From 2021-22

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cjdrmYyk fo”ofo|ky;] Hkksiky
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-III

“BUSINESS POLICY & STRATEGIC MANAGEMENT”

COURSE NO. CP-301 Max. Marks :80

Min. Pass Marks : 32

COURSE OBJECTIVE:
Knowing about applied Strategic Management frameworks & tools to analyze, formulate & implement Strategies. To
develop strategic thinking about the direction, positioning & capabilities to achieve a sustainable competitive advantage
in business.

COURSE CONTENTS:

UNIT 1: Business Policy & Strategic Management: Concept of Strategic Management, Concept of Strategic
Planning, Mission, Vision and Values of a Business Organization, Importance of Business Policy,
Types of Policies, Corporate Culture.

UNIT 2: Environmental Scanning: External and Internal Environmental Scanning, Industry Analysis, Concept
of Value Chain, Resource Based View, The Industry Cycles, 4P Strategy Concept and Porter’s
Competitive Model, SWOT Analysis, Value Chain Concept.

UNIT 3: Strategy Formulation: Situational Analysis, Corporate Strategy, Directional Strategy, Growth,
Stability and Retrenchment Strategy, Levels of Strategy,
UNIT 4: Strategy Implementation: Implementation Challenges, Resource Allocation, Design Thinking, Red
Oceans Vs Blue Ocean Strategy, Business Model Innovation, BCG Matrix, GEC Model,

UNIT 5: Strategy Evaluation & Control: Measuring Performance, Balanced Score Card, Contingency Planning,
Strategy Auditing, Difference Between Strategic Control and Operational Control.

SCHEME OF EXAMINATION:
Total Marks Internal 20, External 80) =100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
Text Books:
1. Concepts in Strategic Management and Business Policy, by Wheelen, Hunger, Hoofman, Bamford – Pearson.
2. Strategic Management and Business Policy, by Azhar & Adela Kazmi – Tata McGraw-Hill Publishing company
Ltd.
3. Strategic Management Concepts and Cases, by Fred David - PHI Learning Private Limited.
 BARKATULLAH UNIVERSITY, BHOPAL
SYLLABUS FOR MBA ((FULL TIME) PROGRAMME SEMESTER-III

“DECISION SUPPORT SYSTEMS AND

MANAGEMENT INFORMATION SYSTEM”

COURSE NO. CP-302 Max. Marks : 80

Min. Pass Marks : 32

OBJECTIVE :
The objective of the courses to develop the basic understanding of the decision support system of the artificial
intelligence for business organisation.

COURSE CONTENTS:

UNIT 1: Management Information System: Basics; System Concepts; System Entropy; Subsystems – Basics,
Decomposition / Simplification; System Types; Value of Information.

UNIT 2: Frame Works – Major Trends And Applications Of Information Technology; System Analysis &
Design: Systems Development Methodologies – SDLC & Prototype Approach, Case Study.

UNIT 3: Managerial Decision Making : Decision Basics; Decision Types; Certainty, Uncertainty, Risk-Taking,
Decision Making Process; Problem Solving Techniques; DSS Overview.

UNIT 4: DSS – Relevance/Scope/Characteristics/Capabilities/Components; DSS v/s MIS; DBMS : Sources of

Data – Data File/Database Environment; Data Models – Relevance of Relational Data Base Design in
DSS.
UNIT 5: Dialog Generation System: User Interface. Graphics, Menus, Forms; DSS Generators, DSS
Development: Steps in Designing/Identification of Decision/, Building of DSS/Implementation/
Performance Testing.

SCHEME OF EXAMINATION:
Total Marks Internal 20, External 80) =100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Keen, Peter G. W. : Decision Support System an Organisational Perspective Addison-Wesley Publication.
2. Theierauff, Robert J. Decision Support System for- effective planning – Prentice Hall.
3. Krober, Donald W., and Hugh. J. Watson Computer Based Information System New York.
4. DavisL, Michael W. A management approach- Macmillan Publishing Company, Prantice Hall, New Jersey.
5. Andrew P. Decision Support System Engineering Sage, John Wiley & Sons, New York.
6. Leod, Raymond Me JR Management information systems, Macmillan Publishing Company, New York.
7. Turban, Efrain Decision Support & Expert Systems, Management Perspective, Macmillan Publishing
Company, New York.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

FINANCIAL MANAGEMENT
“SECURITY ANALYSIS AND INVESTMENT MANAGEMENT”

Course No. FSF - 1 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The objective of this course is to impact knowledge to students regarding the theory and practice of Security Analysis
and Investment Decision Making Process.

COURSE CONTENTS:
UNIT 1: Investment Categories, Various types of Investment Options –Operations of Indian Stock Market.
UNIT 2: Government Securities; Non-Security Forms of Investment; Real Estate Investment; Investment
Instruments of the Money Market.
UNIT 3: Mechanics of Investing; Markets and Brokers; Investment Companies; Market Indices and Return,
Cost of Investing in Securities, Listing of Securities.
UNIT 4: Valuation theories of Fixed and income Securities; valuation of Shares – Theories.
UNIT 5: Stock market Analysis – Fundamental and Technical Approach, Efficient Market Theory: Recent
Developments in the Indian Stock market.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
SUGGESTED READINGS:
1. Amiling, Frederic, Investment, Englewood Cliffs, New Jersey, Prentice Hall Inc.
2. Bhalla, V K Investment Management: Security Analysis and Portfolio Management, New Delhi, S Chand.
3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio Management, New Delhi Prentice
Hall of India.
4. Fuller, Russell J. and Farrell, James L. Modern investment and Security Analysis. New York, McGraw Hill.
5. Haugen, Robert H. Modern Investment Theory. Englewood Cliffs, New Jersey, Prentice Hall Inc.
6. Huang, Stanley S.C. and randall, Maury R. Investment Analysis and Management. London, Allyn and bacon,
London.
7. Sharpe, William F. etc Investment, New Delhi, Prentice Hall of India.
8. Investment Analysis and Management, Prasanna Chandra, Tata McGraw-Hill Publishing company Ltd.
9. Invement Management, Preeti Singh, Himalaya Publication, New Delhi.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

FINANCIAL MANAGEMENT
“WORKING CAPITAL MANAGEMENT”

Course No. FSF - 2 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The course will enable the student to manage activities in the area of working capital in an enterprise and help the
students to do advance study in the field of financial-management through detailed analysis of financial statements,
liquidity crises, cash optimization, credit analysis etc. The student will learn how to apply sound techniques for
managing inventory.

COURSE CONTENTS:
UNIT 1: Principles of Working Capital Management: Concept and Importance of Working Capital, Types of
Working Capital, Determinants of Working Capital, Principles of Working Capital Management
Policy, Estimating Working Capital Requirements.
UNIT 2: Accounts Receivables Management: Meaning, Cost of Maintain Receivables, Factors influencing size
of Receivables. Formation and Execution of Credit Policy (Credit Standard, Credit Period, Cash
Discount, Collection Efforts)
UNIT 3: Management of Cash-Motives of holding Cash, Managing Cash Flows, Cash Management Models,
Investment of Surplus Funds, Calculating operating cycle. .
UNIT 4: Inventory Management: Meaning and nature of Inventory, Purpose and benefits of Holding Inventory,
Inventory Management Techniques – Determining Stock Levels and Safety Stocks, EOQ, VED and
ABC Analysis, Just in time Inventory, Classification & Codification and Valuation of Inventories.
UNIT 5: Working Capital Financing: Sources of Working Capital Finance, Determining the Working Capital
Financing Mix, New Trends in Financing of Working Capital by Banks.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
SUGGESTED READINGS:
1. Bhalla, V.K: Working Capital Management: Text and Cases, New Delhi, Anmol Pub (P) Ltd.
2. Bhattacharya Hrishikesh, “ Working Capital Management – Strategies and Techniquis”, PHI Learning Pvt. Ltd.
3. Mishra Anil, Rangrajan, Krish, “Working Capital Management”, Excel Books.
4. Pandey I.M., “Financial Management” Ninth Edition, Vikas Publishing House.
5. Jain P.K. & Khan M.Y., “Financial Management & Policy”, Prentice Hall.
6. Chandra Prasanna, “Financial Management-Theory & Practice”, Tata McGraw Hill.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

MARKETING MANAGEMENT
“CONSUMER BEHAVIOUR”

COURSE NO. FSM-1 Max. Marks : 80

Min. Pass Marks : 32

COURSE OBJECTIVE:
This course introduces the student to the dynamics of consumer behavior and its influence on marketing activities. This
course also helps students in developing an understanding of peoples' consumption-related behaviors and to develop
and evaluate marketing strategies intended to influence those behaviors.

COURSE CONTENTS:
UNIT 1: Introduction to Consumer Behaviour, Consumer Behaviour and Marketing Strategy, Consumer
Involvement and Decision Making.
UNIT 2: Information Search Process, Evaluative Criteria and Decision Rules, Consumer Motivation,
Information Processing and Consumer Perception. Concept of Absolute Threshold Limit, Differential
threshold limit and Subliminal perception.
UNIT 3: Consumer Attitude Change; Influence of Personality and Self Concept on Buying Behaviour. Models
of Attitudes: Tri Component Model, Multi- Attribute Model and Attribution Theory.
UNIT 4: Psychographics and Lifestyle; Reference Group Influence; Diffusion of Innovation and Opinion
Leadership Family Decision Making. Characteristics of Culture and their influence on Consumer
Behaviour.
UNIT 5: Industrial Buying Behaviour, Models of Consumer Behaviour; Consumer Behaviour Audit; Consumer
Behaviour Studies in India.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Assael, H. Consumer Behaviour and Marketing Action, Ohio, South Western.
2. Engle, J F. etc. Consumer Behaviour, Chicago, Dryden Press.
3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Cliffs, New Jersey, Prentice Hall Inc.
4. Hawkins, D I. Etc. Consumer Behaviour; Implications for Marketing Strategy, Texas, Business.
5. Mowen, John C. Consumer Behaviour, New York, MacMillan.
6. Schiffman, L G and Kanuk, L L. Consumer Behaviour, New Delhi, Prentice Hall India.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

MARKETING MANAGEMENT
“ADVERTISING MANAGEMENT”

Course No. FSM - 2 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The aim of the paper is to acquaint the students with concepts, techniques and give experience in the application of
concepts for developing an effective advertising programme.

COURSE CONTENTS:
UNIT 1: Introduction to Advertising: Introduction, functions of Advertising, Advertising and its role in
marketing process Legal, Ethical & Social aspects of advertising; Rural advertising, Integrated
Marketing Communication – role and importance.
UNIT 2: Theories & Context of Advertising: Theory of Cognitive Dissonance, Stimulation of Primary and
Selective Demand, DAGMAR Approach to Setting Objectives, Advertising and Communication:
Process of communication, Wilbur Schramm’s Model, Two step flow of communication.
UNIT 3: Elements & Planning of Advertisement: Building of Advertising Programme – Campaign Planning;
advertising elements - Message, Headlines, Copy, Logo, Illustration, Appeal, Layout, Advertising
Budget, factors affecting advertising budget.
UNIT 4: Types of Media and Advertising Agency: Advertising Media - Meaning ,Types, Media Planning,
Media Buying houses, Advertising Agency – Introduction, Overview of an Advertising Agency;
Departments of an Advertising Agency, Selection, Compensation and Appraisal of an Agency,

UNIT 5: Sales Promotion: Nature and Importance of Sales Promotion; Role in Marketing, Difference between
Sales Promotion and Advertising; Tools and Techniques of Sales Promotion; Trade Shows; Designing
Sales Promotion Campaigns

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
SUGGESTED READINGS:
1. Aaker, David A. etc. Advertising Management, New Delhi, Prentice Hall of India.
2. Beleh, George E. and Beleh, Michael A. Introduction to Advertising and Promotion 3rd ed. Chicago, Irwin.
3. Borden, William H. Advertising New York, Wiley.
4. Kleppner, Otto. Advertising procedure. New J Englewood Cliffs, New Jersey, Prentice Hall Inc.
5. Ogilvy, David Ogilvy on Advertising London, Longman.
6. Sengupta, Subroto, Brand Positioning, Strategies for Competitive Advantages, New Delhi, Tata McGraw-Hill
Publishing company Ltd.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

HUMAN RESOURCE MANAGEMENT

“MANAGEMENT OF INDUSTRIAL RELATIONS”

Course No. FSO-1 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
The primary objective of industrial relations is to maintain and develop good and healthy relations between employees
and employers or operatives and management. This course will enhance the students’ capability to understand the
process of managing positive Industrial Relationship thereby help resolve conflict between employees.

COURSE CONTENTS:
UNIT 1: Industrial Relations: Significance, Objectives, Scope, Approaches, Principles of good industrial relations,
Role of State, Employers and the Unions in industrial relation.
UNIT 2: Trade Unionism and Industrial Relations: Labour movement, Trade union movement, Development of trade
unionism in India, Functions and problems of trade unions, Legal Framework of Industrial Relation.
UNIT 3: Industrial Disputes: Causes, Forms, Industrial relations Mechainism in organisation, Works committee,
Conciliations, Voluntary arbitration, Adjudication, Employee Discipline, Definition, Causes of
indiscipline, Code of conduct, Grievance, Couses, Guidelines for grievance handling.
UNIT 4: Worker’s Participation in Management: Meaning Significance, Forms, Collective Bargaining,
Significance, Principles, Process, Growth and development, Composition and functions, Wage Policy-
Objectives and Administration.
UNIT 5: Employee health, safety and security: Significance, Programmes, Employee Counseling: Significance, Types
and Process, Conflict management: Types of conflict episode, management of conflict, Quality circle:
Objectives, Techniques, Employee relations & technological change.
SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
SUGGESTED READINGS
(1) Kochan, T.A. & Ktz Henry, Collective Bargaining and Industrial Relations, Homewood, Illinois, Richard D Irish.
(2) Mamkoottam, K Trade Unionism, Myth and Reality, New Delhi, Oxford University Press.
(3) Niland J R etc. The Future of Industrial Relations, New Delhi, Sage Publication.
(4) People, T S & Radgers, G. Labour Institutions and Economic Development in India, Geneva, ILO.
(5) Ramaswamy, E. A., The Rayan Spinners the Strategic Management of Industrial Relations, New Delhi, Oxford
University Press.
(6) Virmani, B.R., Participative Management vs. Collective Bargaining, New Delhi, Vision Books.
(7) Webb. Sidney & Webb., Beatrice, Industrial Democracy, Melbourne, Longman.
(8) C.S. Venkat Ratnam, Industrial Relations Oxford.
(9) B.D. Singh, Industrial Relations, Excel Books.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

HUMAN RESOURCE MANAGEMENT

“MANAGEMENT TRAINING AND DEVELOPMENT”
Course No. FSO-2 Max Marks : 80
Min. Pass Marks : 32
COURSE OBJECTIVE:
Training & development makes a significant contribution at organizational, group & individual level. This course
teaches how to design, implement and evaluate formal organizational learning experiences that improve employees'
performance, skills, competencies, and knowledge and lead to the attainment of organizational human resource
objectives.

COURSE CONTENTS:

UNIT 1: Training : Meaning of Training and Development, Basic concepts of training in an Organization,
Role, Responsibilities & Challenges of Training managers.

UNIT 2: Training Functions : Organization & Management of training Functions, Systematic Approach to
Training, Training process, Training Need Assessment - Components of Training Need
Assessment (Organizational, Task / Job Needs and Person Analysis), Classification of Training
needs - Democratic needs, Diagnostic needs, Compliance needs, Analytical needs, Action
Research.

UNIT 3: Process of Learning in Training: Instructional Objectives & lesson Planning - 5E Instructional
Model, Learning process, Learning Objectives (SMART) Training Climate & Pedagogy.

UNIT 4: Training Modules: Developing training modules - Steps, Training methods & Techniques – On-
the-job & Off-the-job Training methods, Facilities planning (Space & Design), Training Aids &
Training Communication.

UNIT 5: Training Evaluation: Principles, Criteria, Techniques, Tools, Levels & models for Training
Evaluation. Training & development in India, Roi of training.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED BOOKS:
1. How to Plan & Design Training Program, Rae. Leslie, Gower Publishing Limited, Aldershot, United Kingdom.
2. Designing Delivering Training, David Simmonds, Excel Books New Delhi.
3. Training & Development, G. Pandu Naik, Excel Books New Delhi.
4. Training for Development all you need to know” R.K. Sahu, Excel Books New Delhi.
5. Training for Development, Rolf P Lynton and Udai Pareek, Vistaar Publications (A Division of SAGE
Publications India Pvt. Ltd, New Delhi.
6. Training & Development, Dr. B Janakiraman, published by Biztantra New Delhi.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

BANKING AND FINANCIAL SERVICES MANAGEMENT

“MANAGEMENT OF BANKING AND INSURANCE INSTITUTIONS”

Course No. FSB-1 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Commercial Banking, Banking Operations, Regulatory and Legal Framework, Commercial Bank’s
Financial Statements and Analysis, Other Lending Institutions.

UNIT 2: Marketing and Distributions Channels Risk Management, NPA Management, Asset Liability
Management, Managing Credit, and Liquidity & Interest rate risk, Managing Risk with loan Sales and
Securitization
UNIT 3: Commercial Banking, RBI, Regional Rural banks, Cooperative Credit, Development Banking,
Investment Banking, Plastic Money, Modern Banking, Bancassurance.

UNIT 4: Principle of Insurance-Meaning & nature of insurance, types of Insurance, Regulatory framework of
Insurance Sector in India, Insurance Companies in India-LIC-working and Operations, GIC-working
and operations, Insurance sector reforms.
UNIT 5: Insolvency, Solvency Ratings and Solvency Regulations, Insurance Pricing, Commercial Insurance
Contracts, Automobile Insurance, Life Insurance and Annuities, Retirement plans, Social Security.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks
PATTERN FOR EXTERNAL EVALUATION:
Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
SUGGESTED READINGS:

1. Iyenger, V., Introduction to Banking, Excel Book Publication, New Delhi.

2. Gulathi, N.C., Principles of Insurance Management, Excel Books Publication, New Delhi.
3. Vaughan, Fundamentals of Risk and Insurance, Wiley India Pvt. Ltd..
4. Skipper & Kwon, Risk Management and Insurance Perspectives in Global Economy, Wiley India Pvt. Ltd.
5. Gurusamy, Banking Theory law & Practice Tata McGrow-Hill Publishing Company Limited.
6. Life Insurance: Principles & Practice, Publisher Excel Books Publication.
7. General Insurance: Principles & Practice, Publisher Excel Books Publication
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

BANKING AND FINANCIAL SERVICES MANAGEMENT

“FINANCIAL PLANNING AND WEALTH MANAGEMENT”

Course No. FSB-2 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
Financial Planning and Wealth Management are the buzz words in the finance industry & is one of the most prestigious
and well paid professions in the financial services sector. The Financial Advisors are the latest breed of professionals
worldwide who through their own entrepreneurial practices or while working with banks/ investment advisory
companies prepare financial plans for their clients and help them achieve their financial goals. This course helps you to
understand your financial goals and assists you in growing, managing and protecting your wealth with its comprehensive
course structure.

COURSE CONTENTS:
UNIT 1: Financial Planning Overview-define personal financial planning, wealth management, Financial
planning Process, Concepts in economics and Finance.
UNIT 2: Insurance Pricing and Premium-Risk Analsis, methods of handling Risk, Regulatory framework, Types
of insurance products.
UNIT 3: Retirement Planning-employee benefits and superannuation benefits, process, Provident funds and
pension schemes, Regulations.
UNIT 4: Traditional Investment Planning-fixed income instruments, Mutual Fund products, equity market,
Derivatives, Commodities, Real Estates. Alternative Investment-art, antiques, Hedge Fund, Wealth
Management-Process, Role of Wealth Manager.
UNIT 5: Taxation Planning-Indian tax system, Indian direct Tax Structure, Tax compliance matters, Estate
Planning-Overview, Process, methods.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Introduction to Financial Planning, M/S Taxmann Pulication Pvt.Ltd.
2. Managing and Marketing Financial Servives, M/S Taxmann Pulication Pvt.Ltd
3. Wealth Management by S.Timothy Kochis, by CCH,a Wolters Kluwer Business, W.Peterson AVE,Chicago-
USA, IL.
4. Wealth Management,The new Business model,By major suresh Goel (Rtd) Global India Publication Pvt
Ltd,New Delhi
5. 5 Insurance Products(including pension products), M/S Taxmann Pulication Pvt.Ltd.
6. Mutual Funds(Products & Services), M/S Taxmann Pulication Pvt.Ltd.
7. Dun & Bradstreet,Wealth Management,New Delhi:Tata Mc Graw Hills Publication.
8. The handbook of alternative investment,Darrell R.Jobman,Wiley Finance
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

RETAIL MANAGEMENT
“RETAIL CONCEPTS & PRACTICES”

Course No. FSR - 1 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
To provide the students with an exposure to Retail Management Concepts to help them develop skills and abilities
required to manage Retail outlet.

COURSE CONTENTS:
UNIT 1: Introduction to Retail Management, the concept of Retailing, Economic significance of Retailing,
Nature, Scope, Functions of Retailers, Retailing scenario in India.
UNIT 2: Indian and Global Retail Environment, the evolution of retail in India, the rise of the retailer,
challenges and changes impacting retail development in India.
UNIT 3: Retail Formats, Retail Models and theories of retail development, the future of retailing.
UNIT 4: Organization Designs and Structure in Retail, Human Resource Management in Retail.
UNIT 5: Space Management, Factors Affecting Store Location, Retail Trade Area Analysis, Layout and
Design.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
• Retailing Management Text and Cases, Swapna Pradhan. Tata McGraw-Hill Publishing company Ltd.
• Retail Management, Suja Nair, Himalya Publishing House.
• Retailing Management, Michael Levy, Barton Weitz and Ajay Pandit, McGraw Hill Education.
• Retail Management, A Strategic Approach : Barry Berman and Joel Evans, Pearson Education.
• Retail Marketing Management, David Gilbert, Pearson Education.
• Retail Management, Chetan Bajaj, Rajnish Tuli and Nidhi v Srivastava, Oxford University Press.
• Retailing Management, Vedmani, Gibson, Jaico Books.
.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

RETAIL MANAGEMENT
“MARKETING CONCEPTS IN RETAIL MANAGEMENT”

Course No. FSR - 2 Max Marks : 80

Min. Pass Marks : 32

COURSE OBJECTIVE:
To Enable Students to Understand the Relevance of Concepts of Marketing in Retail Management and also to Realize
the Importance of Customer Relationship Management in Retailing.
COURSE CONTENTS:
UNIT 1: The Retail Market Segmentation and its benefits, Targeted Marketing efforts, Positioning decisions and
Consumer behaviour in retail marketing.

UNIT 2: Merchandise Management, activities of a Merchandiser, Retail Merchandising Management Process,

Evaluating Mercantile performance.

UNIT 3: Supply Chain Management in Retailing, Technology in Retail, E-Tailing.

UNIT 4: Retail Marketing Mix, Retail Pricing policies and techniques, Retail Communication mix, Role of
Advertising, Sales Promotion, Public Relations and Personal Selling in Retailing

UNIT 5: Customer Relationship Management, Building and Sustaining Relationship Management in retailing.
Servicing the Retail Customer.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
• Retailing Management Text and Cases: Swapna Pradhan. Tata McGraw-Hill Publishing company Ltd.
• Retail Management: Suja Nair, Himalya Publishing House.
• Retailing Management: Michael Levy, Barton Weitz and Ajay Pandit, Tata McGraw-Hill Publishing company
Ltd.
• Retail Management – A Strategic Approach: Barry Berman and Joel Evans, Pearson Education.
• Retail Marketing Management: David Gilbert, Pearson Education.
• Retail Management – Chetan Bajaj, Rajnish Tuli and Nidhi v Srivastava, Oxford University Press.
• Retailing Management – Vedmani, Gibson, Jaico Books.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

TRAVEL/ TOURISM MANAGEMENT

“FUNDAMENTAL OF TRAVEL & TOURISM”

No. FST-01 Max Marks : 80

Min. Pass Marks : 32
COURSE OBJECTIVE:
This paper will provide clear understanding on the fundamentals of Tourism and its allied activities.
COURSE CONTENTS:
UNIT 1: Development of Tourism Through Ages: Early and Medieval Period of Travel- Modes of Transports and
Accommodation, Renaissance and its Effects on Tourism, Birth of Mass Tourism, Development of Modern
Transport, Communication and Accommodation Systems, Origin and Concept of Travel Intermediary Business,
Old and New Age Tourism
UNIT 2: Tourism and Its Theories: Meaning and Definitions, Characteristics of Tourism, Need for Measurement of
Tourism, Interdisciplinary Approaches, Types & Forms of Tourism, Different Tourism Systems- Leiper’s Geo-
spatial Model, Mill-Morrison, Mathieson & Wall, Butler’s Tourism Area Life Cycle (TALC) - Doxey’s Irridex
Index – Demonstration Effect – Crompton’s Push and Pull Theory, Stanley Plog’s Allo-centric and Psyco-centric
Model of Destination Preferences.
UNIT 3: Travel Behaviour& Motivations: Origin of Travel Motivation, Meaning of Motivation &Behaviour, Theory of
Travel Motivations, Typology of Tourists, Different Travel Motives, Tourist Centric Approach, Leisure Travel
Motivations, Tourist Decision-making Process, Lifestyle Pattern, Tourism Mindedness of People, Tourism &
Cultural Relationships, Cultural Exchanges, GIT, FIT & Affinity Group Travel, Bilateral & Multilateral Tourism,
Relationship between Human Life and Travel, Growth of Social Tourism.
UNIT 4: Tourism Industry & Its Linkages: Meaning and Nature of Tourism Industry, Input and Output of Tourism
Industry, Tourism Industry Network- Direct, Indirect and Support Services, Basic Components of Tourism -
Transport- Accommodation- Facilities & Amenities, , Horizontal and Vertical Integration in Tourism Business,
Tourism Business during Liberalization & Globalizations, Positive & Negative Impacts of Tourism.
UNIT 5: Tourism Organizations: Roles and Functions of United Nations World Tourism Organization (WTO), Pacific
Asia Travel Association (PATA), World Tourism &Travel Council (WTTC) - International Hotel Association
(IHA), Ministry of Tourism, Govt. of India, India Tourism Development Corporation (ITDC), Federation of Hotel
and Restaurants Associations of India (FHRAI).
SUGGESTED TEXT BOOKS:
1. Swain, S.K. & Mishra, J. M.(2012). Tourism Principles & Practices, Oxford University Press, New Delhi.
2. Bhatia A.K. (2002), International Tourism Management, Sterling Publishers, New Delhi.

SUGGESTED REFERENCE BOOKS:

1. Goeldner, C.R. & Brent Ritchie, J.R. (2006). Tourism, Principles, Practices, Philosophies. John Wiley and Sons,
New Jersey.
2. Gee, Chuck Y., James C. Makens,, and Dexter J.L. Choy. (1997). The Travel Industry, Van Nostrand Reinhold,
New York..
3. Youell, R.(1998). Tourism-An Introduction. Addison Wesley Longman, Essex.
4. Michael M. Coltman. (1989). Introduction to Travel and Tourism- An International Approach. Van Nostrand
Reinhold, New York.
5. Burkart A.J., Medlik S. (1992). Tourism - Past, Present and Future. Heinemann, London.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-III

TRAVEL/ TOURISM MANAGEMENT

“HOSPITALITY AND HOTEL MANAGEMENT”
No. FST-02 Max Marks : 80
Min. Pass Marks : 32
COURSE OBJECTIVE:
This paper will provide clear understanding on the fundamentals of Hospitality and Hotel Management.
COURSE CONTENTS:
UNIT 1: Evolution of Hospitality Services: Meaning & Nature of Hospitality Features of Hospitality Services,
Structure of Accommodation Industry, Operation of Accommodation Units, Hospitality Industry Network,
Determinants of Hospitality, and Network Demand & Supply for Accommodation in India.
Types of Accommodation: Conventional, Supplementary and Customized Accommodation, Non-
Commercial & Commercial Establishments, Hospitality Business Scenario.
UNIT 2: Functions of Front Office Management: Organization Structure, Functions, Attributes and Skills of
Manager & Executives, Reservation & Cancellation Procedures, Handling Individual and Groups, Solving
Guests’ Problems, Automation/ CRS in Front Office, Travel Desk.
UNIT 3: Functions of House Keeping: Organization Structure, Functions, Works of Executive House Keeper- Rooms
and Floor Cleaning Practices and Interior Decorations, Types of Rooms, House Keeping Control Desk,
Housekeeping Supply Rooms, Uniforms, Housekeeping Practices, Co-ordination with Other Departments.
UNIT 4: Food and Beverage Services: Organization Structure, Department-Food Production- Organization, Kitchen,
Buffets, Beverages Operation, Functions, Outlets of F & B, Types of Meal Plans, Types of Restaurant-Menu,
Room Service, Catering Services-Food Service for the Airlines, Banquette, Corporate, MICE, Retail Food
Market, Business/Industrial Food Service, Healthcare Food Service, Cruise ship, Railways.
UNIT 5: Administration and Finance: Finance & Accounts, Sales and Marketing Administration, Revenue
Management, Yield Management, Personnel Management, Training and Development, Safety Management,
Management of Distribution Channel.
SUGGESTED TEXT BOOKS:
1. Negi. J (2008). Professional Hotel Management. Sultan Chand & Company, New Delhi.
2. Raghubalan, G. & Ragubalan S. (2009). Hotel Housekeeping Operations and Management, OUP, New Delhi.

SUGGESTED REFERENCE BOOKS:

1. Tewari, J.R. (2009). Hotel Front Office Operations and Management, OUP, Publication New Delhi.
2. Gray and Ligouri (2000), Hotel and Motel Management and Operations, PHI, New Delhi.
3. Andrews, S. (2009). Hotel Front Office Training Manual, Tata McGraw Hill, Mumbai.
4. Foskett, J.C.D. &Gillespie,C. (2002). Food and Beverage Management, Pearson Education, England.
5. Spears, C.M. (2003).Food Service Organisation. A Managerial & Systems Approach, Prentice Hall, New Delhi.
6. Andrews, S. (2008).Front Office Management and Operation. TATA McGraw-Hill, New Delhi.
7. Bardi, J. A. (2010). Hotel Front Office Management. John Wiley & Sons, New Jersey.
8. Burt, D. N, Dobler, D.W. &Starling, S.L (2007).World-Class Supply Management. TATA McGraw Hill, New
Delhi.
9. Walker, J.R. (2007). Introduction to Hospitality Management, Pearson Education. New Delhi.
 cjdrmYyk fo”ofo|ky;]Hkksiky
BARKATULLAH UNIVERSITY,
BHOPAL
COURSE OF STUDIES & PRESCRIBED BOOKS
APPROVED BY MANAGEMENT COMMITTEE

MASTER OF BUSINESS ADMINISTRATION

MBA (FULL TIME)
MBA SEMESTER IV
(SYLLABUS)
With Effect From 2021-22

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 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

“BUSINESS LEGISLATION”

Course No. CP: 402 Max Marks : 80

Min. Pass Marks : 32

COURSE OBJECTIVE:
The course is designed to assist the students in understanding basic laws affecting the operations of business
enterprises.
COURSE CONTENTS:
UNIT 1: Indian Contract Act-1872: Laws related to contract with special reference to its Performance, Breach
and Remedies.
UNIT 2: Companies Act-2013: An overview of Laws related to Promotion and Incorporation of different types
of companies, mergers & acquisitions in view of the multinational companies operating in India.
UNIT 3: Laws related to Competition Act, 2002, Law of Intellectual Property Right Act.
UNIT 4: Basic provisions of Pollution control-1955 and Environment Protection Act-1986, Laws related to
Information Technology Act, 2000
UNIT 5: Laws related to Industrial Disputes Act- 1947, Consumer Protection Act-1986:
Main Provisions, Consumer Disputes Redressal Agencies and Rights of consumers.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Varshney, G.K.,Company Law, Sahitya Bhavan Publication, Agra.
2. Goel P.K., Business Law for Managers, Willey, New Delhi.
3. N.D. Kapoor, Mercantile Law, S. Chand Publication New Delhi.
4. Chawla, R. C. and Sharma M, Mercantile Law, Kalyani Publishers, New Delhi.
5. K.R. Bulchandani, Business Law for Management, Himalya Publishing House, New Delhi.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

“ENTREPRENEURSHIP DEVELOPMENT & MANAGEMENT”

COURSE NO. CP-403 Max Marks : 80

Min. Pass Marks : 32

COURSE OBJECTIVE :

The objective of the course is to expose the students to the growth of entrepreneurship and enterprise management in
developing countries with special reference to India.

COURSE CONTENTS:
UNIT 1: Entrepreneurship – Concept / Meaning, Need, Competencies/Qualities of an Entrepreneur, Role of
Entrepreneurship in Economic Development, Ethics and Social responsibility of Entrepreneurs
UNIT 2: Idea Generation: Sources of new Ideas, Methods of generating ideas, product planning and
development process, Business Plan - Nature and scope of Business plan, Writing Business Plan,
Evaluating Business plans, Various forms of Business Organizations.
UNIT 3: Managerial Aspects of Small Business- Basic Principles of Management (Definition, function),
Operational Aspects of Production, Inventory Management, Record Keeping, E-Commerce & its
benefits for Start-ups, Rural Entrepreneurship.

UNIT 4: Financing and Managing the new venture, Sources of capital, Record keeping, financial controls.
Marketing and sales controls. Internet advertising Features and evaluation of joint ventures.

UNIT 5: Entrepreneurial Support System-A brief overview of District Industries Centres (DICs), State National
Financial Corporation (SFCs), Small Industries Development Bank of India (SIDBI), National bank
for Agriculture and Rural Development (NABARD), National Small Industries Corporation (NSIC),
Concept. MSME Market Development Assistance Scheme, Atal Incubation Centres (AIC), Micro
Units Development Refinance Agency (MUDRA) Bank, Support to Training and Employment
Programme for Women (STEP).

SCHEME OF EXAMINATION:
Total Marks Internal 20, External 80) =100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS
1. Madhurimal all & Shikha Sahni, “Entrepreneurship”, 2nd Edition, Excel Books.
2. “Entrepreneurship”, Rajeev Roy, Oxford Publications.
3. Kanishka Bedi, “Management and Entrepreneurship”, Oxford Publications.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

FINANCIAL MANAGEMENT
“MANAGEMENT OF FINANCIAL SERVICES”

Course No. FSF-3 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Financial System and Markets: Concept, Nature and Scope of Financial Services; Regulatory
Framework for Financial Services.

UNIT 2: Management of Risk in Financial Services; Stock Exchange Operations; Mutual Funds;
Merchant Banking Services.

UNIT 3: Managing of issue shares and bonds-Mobilising of Fixed Deposits-Inter-Corporate Loans.

UNIT 4: Other Financial services- Leasing and Hire Purchase; Debt Securitization; Housing Finance,
Credit Rating; Credit Cards.

UNIT 5: Banking and Insurance; Venture Capital, Factoring for Failing and Bill Discounting, Insurance.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
• Bhalla, V.K. Management of Financial Services, Anmol, New Delhi, 2001
• Bhalla, V K And Dilbag, Singh International Financial Centres, New Delhi, Anmol, 1997
• Ennew, C, Trevor Watkins & Mike Wright: Marketing of Financial Services, Heinemann Professional Publ.,
1990
• Gordan, E and K. Natarajan Emerging Scenario of Financial Services, Himalaya Publishing House, 1997
• Meidan, Arthur Brennet, M. Option Pricing: Theory & Applications, Toronto, Lexington Books, 1983
• Kim, Suk and Kim, Seung, Global Corporate Finance: Text and Cases, 2nd ed., Miami Florida, Kolb, 1993
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

FINANCIAL MANAGEMENT
“STRATEGIC CORPORATE FINANCE”

Course No. FFM-4 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Corporate strategies and its impact on corporate finance, The basic functions of corporate
finance; role of finance in the process of corporate strategy building.

UNIT 2: Nature of interaction between financial strategy and the overall strategies of the firm;
Economic value addition, factors affecting company's financial strategy, shareholders' wealth
maximization

UNIT 3: Corporate Tax Planning- concept, Types of corporate Tax (only basics). Indirect Tax Structure-
Concept, GST- meaning and concept

UNIT 4: Right Issue, Bonus issue, Term Instruments: commercial papers, public Deposits, Inter-
corporate Investments and Innovative Financial product.

UNIT 5: Joint ventures - Planning strategic alliances, benefits and disadvantages of joint venturing,
equity variations, Steps to forming a joint venture, Characteristics of a strategic alliance.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-IV

MARKETING MANAGEMENT
“SALES AND DISTRIBUTION MANAGEMENT”

Course No. FSM-3 Max Marks : 80

Min. Pass Marks : 32

COURSE OBJECTIVE:
The objectives of this course are to expose the students to various aspects of sales and distribution management as an
integral part of marketing management, and provide abilities in sales and distribution system.

COURSE CONTENTS:
UNIT 1: Nature and Scope of Sales Management; Prospecting for customers; Modes of sales presentation,
Recruiting and selecting Sales Personnel, sales meetings.
UNIT 2: Developing Sales Training Programmes, Motivating Sales Personnel; Designing, Compensation Plans;
sales evaluation programmes.
UNIT 3: Objective and Types of Quotas, Quota setting procedure, Designing Sales Territories, Marketing
Channels; Structure, Functions and Relationships of channels of Distribution; Channel Dynamics.
UNIT 4: Definition & scope of logistics, Components of logistics. Inventory management decisions, Concept
and scope of Supply chain management.
UNIT 5: Information System on Channel Management; Assessing Performance of Marketing Channels,
International Marketing Channels.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
• Tanner, J; Honeycutt; Erffmeyer Robert C.; Sales management: Pearson Education.
• Anderson, R. Professional Sales Management. Englewood Cliff, New Jersey, Prentice Hall Inc.
• Anderson, R., Professional Personal, Englewood Cliff, Selling. New Jersey, Prentice Hall Inc.
• Buskirk, R H and Stanton, W J. Management of Sales Force. Homewood Illonois, Richard D Irwin.
• Dalrymple, D J. Sales Management: Concepts and cases. New York, John Wiley.
• Johnson, E M., Sales Management: Concepts Practices and cases. New York, McGraw Hill.
• Stanton, William J., Management of Sales Force. Chicago, Irwin Pearson Education.
• Still, R R. & Cundiff; Sales Management, Englewood Cliff, New Jersey, Prentice Hall Inc.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

MARKETING MANAGEMENT
“SERVICE MARKETING”

Course No. FSM-4 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Emergence of service economy, Services characteristics, Service Classifications, service
marketing triangle, Service marketing mix.

UNIT 2: Consumer behaviour in services: Customer expectations, Zone of tolerance, Service encounters,
Moment of Truth, Strategies for influencing customer Perception.

UNIT 3: Product-Service Continuum, Service Life Cycle, place _ Distribution Strategies & Challenges,
Role of Internet in distribution, promotion, Promotion objective for Services, Tools of
promotion. Pricing, Factors involved in pricing a service product, reshaping demand using
effective Pricing.

UNIT 4: People- role of service employees, Service profit chain, Nature & importance, Service escapes,
process: Service Customer role in services.

UNIT 5: Customer Satisfaction: Monitoring &Measuring customer satisfaction, Service Guarantee -

Complaint Management, Recovery, concept of quality in Services, Service equality Models,
Customer satisfaction.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

HUMAN RESOURCE MANAGEMENT

“HUMAN RESOURCE PLANNING AND DEVELOPMENT”

Course No. FSO-3 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Macro Level Manpower Planning and Labour Market Analysis; Organisational Human
Resource Planning; Stock Taking.

UNIT 2: Work Force Flow Mapping; Age and Grade Distribution Mapping; Models and Techniques of
Manpower Demand and Supply Forecasting.

UNIT 3: Behavioural Factors in Human Resource Planning – Wastage Analysis; Retention;

Redeployment and Exit Strategies; Career Management and Career Planning.

UNIT 4: Performance Planning; Potential Appraisal and Career Development; HRD Climate; Culture;
QWL and Management of Change.

UNIT 5: TQM and HRD Strategies; HRD in Strategic Organisations; Human Resource Information
System; Human Resource Valuation and Accounting.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
• Arthur, M., ‘Career Theory Handbook’. Englewood Cliff, Prentice Hall inc., 1991
• Belkaoui, A R and Belkaoui, J M., ‘Human Resource Valuation: A Guide to Strategies and
Techniques’, Greenwood, Quorum Books, 1995
• Dale, B., ‘Total Quality and Human Resources: An Executive Guide’. Oxford, Blackwell, 1992
• Greenhaus, J H., ‘Career Management’, New York, Dryden, 1987
• Kavanagh, M J etc., ‘Human Resource Information System: Development and Applications’.
Boston, PWS-Kent, 1993.
• Mabey, C and Salama, G., ‘Strategic Human Resource Management’. Oxford, Blackwell, 1995
• Thomson, R and Mabey, C., ‘Developing Human Resources’. Oxford, Butterworth-Heinemann,
1994
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

HUMAN RESOURCE MANAGEMENT

“COMPENSATION MANAGEMENT”

Course No. FSO-4 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Compensation- Definition, Compensation responsibilities, compensation system design issues,
compensation philosophies, and compensation Approaches.

UNIT 2: Compensation Classification- Types, Incentives benefits, Strategic compensation planning,

determines compensation-The wage mix- Development of base pay system-The wage curve-
pay grades, salary matrix.

UNIT 3: Theories of wages- wage structure wage fixation wage payment-salary administration-
Executive compensation- Incentive plan-team Compensation, Gain Sharing incentive plan-
profit sharing plan ESOP'S.

UNIT 4: Sales compensation Plan-Performance based pay systems legal and taxation Issues on
compensation.

UNIT 5: Wage Board- Pay commission, Employee scheme, Security benefits, Designing compensation
management.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:
1. Dewaka rGoel- “Performance Appraisal &compensation Management" PHI Learning New Delhi.
2. Dipak Kumar Bhattacharya" Compensation Management, Oxford HE
3. BD Singh "Compensation and Reward Management, Excel Books
4. Sonishyam Singh "Compensation Management, Excel Books
5. Richard I. Henderson "Compensation Management in A Knowledge Based World', PHI New Delhi
6. George T. Markovich, Jeny M. Newman, C.S. Venkatraman. “Compensation” Tata McGraw Hill
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

BANKING & FINANCIAL SERVICE MANAGEMENT

“FINANCIAL INSTITUTIONS AND MARKETS”

Course No. FSB-3 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Overview of Indian Financial System & Financial market, Financial Sector reforms,
Reserve bank of India, SEBI, Insurance Companies, NBFC's, Indian Mutual Funds.

UNIT 2: Money Markets, Bond Markets, Foreign exchange market, Pension funds & Mutual
Funds, Securities Market, mortgage and derivative market.

UNIT 3: Interest rates & its determinants, term structure, interest rates and security valuation,
theories of the level and structure of interest rates, Interest rates in India.

UNIT 4: Risk management in Financial Institutions, Types of risk in FI, Managing risk with
Balance sheet, derivative securities, loan sales and securitization.

UNIT 5: International Financing, Global capital markets, the Eurocurrency market, analysis of
international financing instruments like syndicated Euro credit, Issuance of euro
bonds, Euronotes, Euro equities.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGGESTED READINGS:

• Bhole. 2008. Financial and Markets. Tata McGraw-Hill Publishing company ltd. 4ED.
• Saunders. 2008. Financial Markets and Institutions' Tata Mccraw-Hill Publishing company ltd. 3ED.
• Fabozzi.2007. Capital Market: Institutions &Instruments' PHI Learning Private Limited 3 Ed.
• Gomez. 2008' Financial Market' Institutions and Services' PHI Learning Private Ltd.
• Sharma M 2008. Management of Financial L-institutions' PHI Leaning Private Ltd.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

BANKING & FINANCIAL SERVICE MANAGEMENT

“FINANCIAL RISK MANAGEMENT”

Course No. FSB-4 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Introduction-Meaning, how risk is Managed, Limitations of Risk Management, Total
Risk Sources, Types, Cost of Risks, Corporate Risk Management-Approaches,
process, Techniques.

UNIT 2: Introduction to Derivatives History, Major Exchanges, features, participants, Types of

Futures-Mechanism of Future Markets_

UNIT 3: Mechanics of option market, trading strategies, Black-Scholes Model, options on stock
indices, currencies.
UNIT 4: Financial Swaps Concept, Interest Rate Swaps, Options and Swaps, Commodity and
Currency Swaps, pricing of Swaps (Basic Concept).

UNIT 5: Foreign exchange, Market Derivatives- Basic Concept

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

RETAIL MANAGEMENT
“MANAGEMENT OF RETAIL OPERATIONS”

Course No. FSR-3 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Retail strategies Retail marketing strategy Finance and location strategies for retailing.

UNIT 2: Market research for retail management' Trading area analysis Research before and
after setting up a retail store.

UNIT 3: Retail stores operations Mall management setting objectives for retailer’s
performance, Management of retail brand.

UNIT 4: Retail management information system, Information gathering and processing,

Application of I'T' to retail management,

UNIT 5: Financial aspects of retail' Retail audit and measures of performance evaluation.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (FULL TIME) Semester-IV

RETAIL MANAGEMENT
“RETAIL MERCHANDISING AND SUPPLY CHAIN MANAGEMENT”

Course No. FSR-4 Max Marks : 80

Min. Pass Marks : 32

COURSE CONTENTS:
UNIT 1: Retail Merchandising: Concept & Scope, Role and Responsibilities of Merchandisers.
Merchandise Mix. Assortment Management, Merchandise Displays and Space Management:
Concept and Impotence, Space Management, Planogram, Visual Merchandising: Meaning,
Objectives, Product Positioning and Visual Merchandising.

UNIT 2: Merchandise Planning: Concept and Applications, Elements of Merchandise Planning, Role of
Merchandiser in Planning, Category Management and Merchandise Budgeting: Merchandise
Forecasting and Budgeting Merchandise Sourcing: Stock Management and Distribution,
International Sourcing.

UNIT 3: Merchandise Replenishment: Retail Replenishment, Importance, Direct Store Delivery (DSD),
Managing Retail Home Delivery, Measures for Retail Distribution and Replenishment, Role of
IT in Retail Distribution and Replenishment.

UNIT 4: Introduction to retail supply chain, Retail supply chain vs. manufacturing supply chain, Logistics,
Strategic, tactical and operational view Supply chain strategies.

UNIT 5: Category Specific Supply Chain Issues: Supply Chain in Food and Grocery, Apparel and
Footwear, Consumer Electronics, Home Furnishing, Non-Store Retailing. IT Supply Chain
Management.

SCHEME OF EXAMINATION:
Total Marks: (Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec A: (Short Answers) 4 out of 8 4x8 = 32 Marks
Sec B: (Essay Type and Cases) 3 out of 5 3x16 = 48 Marks

SUGCESTED READINCS:

• Retailing Management 2E; Swapna Pradhan;Tata McGraw-FIill Educarion

• Retail Management (4th Edition); Gibson G. Vedarlarri;.Iaico Publishing House
• Retail Merchandising; Swapna Pradhan ;Tata McGraw-Hill Education; 2010
• Visual Merchandising; Swati Bhalla, Anuraag S.; Tata McGraw-Hill Education, 2010
• Supply Chain Management for Retailing; Rajesh Ray ; Tata McGraw-Hill Education, 2010
• Retail Management: A Strategic Approach, 10/E; Berman; Pearson Education India
• Retail Marketing Management; Gilbert ; Pearson Education India,
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-IV

TRAVEL AND TOURISM MANAGEMENT

“TOURISM MARKETING”

Course No. FST-03 Max Marks : 80

Min. Pass Marks : 32

COURSE OBJECTIVE:
This paper is intended to provide clear understandings on theory and practices of marketing with special reference to
tourism business.

COURSE CONTENTS:
UNIT 1: Origin of Marketing- Evolution of Marketing and understanding the Markets, Tourism Marketing –
Tourism Product – Features of Tourism Product &design and mapping the products –Functions, Core
Principles of Marketing , Concepts of Services Marketing, Forecasting market demand.
UNIT 2: P’s of Tourism Marketing: 8 P’s of Tourism Marketing- Product, Place, Price, Promotion, Physical
Evidence, People, Process & Packaging, Designing Tourism Product – Branding and Packaging Product
Development – Product Life Cycle & Its Various Stages, Pricing Strategies and Approaches, Channels
of Distribution, Advertising – Sales Promotion – Publicity – Personal Selling.
UNIT 3: Marketing of Tourism Products: Trends in Tourism Marketing – Marketing of Known and Lesser
Known Destinations, Airlines, Hotels, Resorts, Travel Agencies, Event Management Company.
Organization and managing Tourism Markets, Marketing Plans, PR for tourism & hospitality Industry.
UNIT 4: Destination Promotion and Publicity : Six A’s of Tourism Destination, Destination Image, Place,
Branding, Positioning, Destination Image Formation Process, Unstructured Image, Destination
Appraisal, Tangible and Intangible Attributes of Destination - Person’s & Destination Determined
Image, Measurement of Destination Image.
UNIT 5: Marketing Skills for Tourism Business: Self-Motivation – Team Building –Personality Development
- Creativity & Innovation– Innovative Products in Tourism, Five –Gap Model of Service Quality,
Marketing Control.

SUGGESTED TEXT BOOKS:

1. Chaudhary, Manjula (2011). Tourism Marketing, Oxford University Press, New Delhi.
2. Bennett J. A., StrydomJ.Wilhelm (2001). Introduction to Travel and Tourism Marketing, Juta Education,
Lansdown.

SUGGESTED REFERENCE BOOKS:

1. Kotler P. (2012). Marketing Management, Pearson Education, New Delhi.
2. Stanton W. J. (1999). Fundamentals of Marketing, McGraw Hill, New York.
3. Morgan, N, Pritchard, A &Pride, R. (2011). Destination Branding: Creating the Unique Proposition,
Butterworth and Heinemann.
4. Tang, C.H. & Jones, E.E. (2005). Tourism SMEs, Service Quality and Destination Competitiveness, CABI
Publishing.
5. Murphy, P. E.(1986).Tourism: A Community Approach. Methuen, New York.
 BARKATULLAH UNIVERSITY, BHOPAL
Syllabus for MBA (Full Time) Semester-IV

TRAVEL AND TOURISM MANAGEMENT

“TRAVEL AGENCY MANAGEMENT”
Course No. FST-04 Max Marks : 80
Min. Pass Marks : 32

COURSE OBJECTIVE:
This paper is designed to provide description about the principles and practices in travel agency and tour operation
business and help the students make the career in modern travel trade.

COURSE CONTENTS:
UNIT 1: Introduction to Travel Trade: Historical Background of Travel Trade, Significance of Travel Agency
Business, Meaning of Travel Agency- Types of Travel Agent- Full Service Agency, Commercial Agency,
Implant Agency, Group / Incentive Agency, Types of Tour Operator- Inbound, Outbound , Domestic, Ground
and Specialized.
UNIT 2: Travel Agency Business Network: Operation of Travel Agency Business, Skills and Competencies for
Running Travel Agency Business, Managerial Decisions, Travel Agency Business between Wholesale and
Retail Agents, Future of Travel Wholesaling & Retailing.
UNIT 3: Functions of Travel Agency & Tour Operation and Roles of Travel Trade Organizations: Attributes of
Travel Agency, Roles and Services of A full-fledged Travel Agent, Characteristics of a Professional Travel
Agent, Role and Responsibilities of Travel Trade Associations: Objectives - Roles and functions, of UFTAA,
ASTA, TAAI, IATO, ATAOI, ADTOI, IAAI, FIYTO, TAFI.
UNIT 4: Anatomy of Tour: Types of Tour- Independent Tour, Escorted Tour, Hosted Tour, Incentivized Tour, Tour
Wholesalers and Retailers, Diversified Role of Tour Operators, Running A Tour Operation Business-
Distribution Networks of Tour Operation Business, Special Services for Charter Tour Operators, Meeting &
Incentive Planners and Activities of Meeting Planners, Convention & Conference Tourism Business, Trade
Fairs & Exhibitions.
UNIT 5: Setting up Travel Agency & Tour Operation Unit: Essential Requirements for Starting Travel Agency &
Tour Operation Business, Cost Management, and Procedures for Obtaining Recognition, Travel Agency
Organization Structure, Sources of Revenue, Threats in Travel Agency in Business, Use of Information
Technology in Travel Agency Business.
SUGGESTED TEXT BOOKS:
1. Chand, M. (2009), Travel Agency Management: An Introductory Text. Anmol Publications Pvt Ltd., New
Delhi.
2. Swain, S.K. & Mishra, J.M.(2012). Tourism: Principles & Practices. Oxford University Press, New Delhi.

SUGGESTED REFERENCE BOOKS:

1. Holloway, J.C. (2012), the Business of Tourism, Prentice Hall, London.
2. Roday. S, Biwal. A & Joshi. V. (2009), Tourism Operations and Management, Oxford University Press, New
Delhi.
3. Goeldner, R & Ritchie. B (2010), Tourism, Principles, Practices and Philosophies, John Wiley & Sons, London.
4. Negi. J (2009), Travel Agency Operations: Concepts and Principles, Kanishka, New Delhi.
5. Walker, J.R. & Walker, J.J.(2011). Tourism Concepts and Practices, Pearson, New Delhi.