Opening Doors To

Digital Future
Since - 2010

Index
1. About the Founder
2. About Crazyonweb
3. About the Trainers
4. About the Course
5. Tools we cover
6. Our Placement Partners
7. Our approach
8. Placement And Achievements
9. Students Testimonials
10. What Industry Experts say about Crazyonweb
11. Life at Crazyonweb
12. Why you should join Crazyonweb
13. Certificates you can Earn

SACHIN DIXIT
On a Digital Mission
to make a
Digital World
through
Digital Marketing

1
 ABOUT THE FOUNDER
Mr.Sachin Dixit is the Founder of Crazyonweb is among the pioneers of
Digital Marketing in Indore since 2008. Till now he has personally trained
and advised more than 2000+ students, professionals including CEO and
Business owners In Indore. He started Crazyonweb with an aim to
connect businesses and students to the digital world.

Sachin has started his digital marketing journey in 2008 and helped more
than 100 brands, individuals and companies till now. Many clients across
the globe benefited with his unique digital marketing strategies and
consulting skills. He has a clear vision to grow bidirectional as an agency
and training institute so that he can serve a large number of people.
Students can be benefited at Crazyonweb by their unique clientele and a
vast variety of live project & case studies.

ABOUT CRAZYONWEB
Crazyonweb, founded on 5th
January 2010 is one of the oldest
and the only Institute in Indore which
is certified by NESBRD and CCERT
for providing the highest grade
education.

With 10+ years of experience in

handling India, US, Canada, Russia,
Germany’s client projects and 8+
years of experience in training SEO,
SEM, PPC, SMM, Wordpress,
Blogging and pretty much everything
that comes under the umbrella term
of Digital Marketing. Trained 2000+
students since 2010 and counting.

ABOUT THE TRAINERS

Sachin Dixit - Lead Trainer Sansar Gupta - Lead Trainer

10 Years Experience 9 Years Experience

Niklank Jain - Trainer Nikita Virag - Trainer

8 Years Experience 6 Years Experience
3
 About the Course 4
The course modules are designed keeping in mind their real
implementations in the digital world and to enhance the skills to the next
level. The courses are specifically targeted to Job-seekers, housewives,
small business owners, corporate, students, skill developers, for startups
and those who want to kick-start their business. Our courses contain
each and every aspect of digital marketing so that our students can get
perfection in this field.

36
OUR COURSE PROGRAMS:
Foundation course in Digital Marketing (8 Modules)
MODULES

Advance Certification In Digital

Marketing (18 Modules)

Master Diploma in Digital Marketing (36 Modules)

Module - 1

What is digital marketing ?

What is the Need of digital marketing ?
Difference between digital marketing and Digial Marketing
traditional marketing ?
Components of digital marketing Fundamentals
Tools required in digital marketing
Case Study....Uber..Airbnb..Mastercard

Module - 2

Domain names and domain extensions

what is emd ?
Domain hosting, Cpanel & FTP accounts
What is website ?
Difference between website and blog ?
Website Planning
Technologies involved in website
development ?
and Structure
What is content management system
CMS ?
Wordpress setup, Plugins, Themes
Wordpress customization

Module - 3

What is keywords ?
Types of keywords ?
LSI keywords
Keyword Planning
Tools for keyword research
Keyword match type [BM,BMM,EM,PM]
 Module - 4
Evolution & Growth of Search Engines
How Search engine Works (google)
Basics of SEO
SEO Ranking factors (First page ranking Search engine
hack )
Crawling,robots,spider optimization
Google Indexing, Google SandBox,
Google Algorithms
seo sucess pyramid

Website Structure
Keyword rich content
H1, Image Alt, Bold, Internal linking
Meta tags (Title, Description, keywords) Onpage
SEO Friendly Urls
SEO Tools optimization

Website Speed optimization

AMP Pages and mobile optimization
Structured data and rich snippets
SSL (Secured socket layer)
301,302 Redirections
Error Page handeling 404, 500 Technical Seo
Htaccess file
broken links
canonicalization
robots file
Sitemaps XML, HTML, Image, Video

Directory Submission
Social bookmarking
Classfied Submission
Blog Commenting, Forum posting
Niche backlinking Off Page
Article submission
Guest Posting Optimization
Press Release Distribustion
Local listing
PBN & RSN

On-Page & Off-Page Audit Strategy

SEO Audit Tools
Audit Report
SEO Audit
Backlink Audit

Google Panda
Google Penguin
Hummingbird
Fred
Google Updates
Google Algorithms Updates
MobileGidon
 Module - 5

Google Analytics Setup

Google Webmasters setup
Bing Webmasters Website Tracking
Website tracking and monitoring tools
Website tracking data analysis & Monitoring
Google Tag Manager

Module - 6

Introduction to google adwords

Where ads can be seen on Google ?
Ad Auction, Ad positioning, Ad Ranking Search engine
Factors
AdWords Terminologies
marketing (PPC)
Google Adwords account structure

Bidding Strategies
CPC Bidding
CPM Bidding
Automated and Manual Bidding
Cost-Per-Acquisition (CPA) Search Network
Enhanced Cost-Per-Click (ECPC)
Keyword Targeting & Strategy
Keyword Match Types - Broad Phrase,
Broad Match Modifier, Exact, Negative
Keyword Performance Reports

Marketing Objectives to Display

Advertisment
Display Ad Formats & Tools
Audience Targeting
Remarketing and Advanced Audience Display Network
Selection
Advanced Targeting Methods
Dynamic Display ads

What are Shopping Ads ?

Where PLA ads will appear ?
How shopping ads are helpfull for
retailers ?
Merchant center Account Linking and
setup
What are Product Feeds ? Shopping Network
How to create product Feeds ?
Shopping Campaigns and Adgroup
Structuring
Product Segmentation and Grouping
Advance monitoring
What is Video Network ?
Types of VIdeo Ads (Instream ads,
Bumper ads, Video discovery ads)
Where Video ads will appear ? Video Network
Account and channel linkings
Ad creation and optimization
Audience targeting
Tracking and monitoring

Adwords for Apps Universal App

Where the ads can appear
App Campaign optimization and bidding Campaign

Conversion tracking for Forms Conversion

Videos and other action on website
Tracking

Module - 7

What is SMM?
Why is it used ? Social Media
Orientation to Social Media- Relevant
Stats (Global and Indian) with Success Marketing
Stories and Case studies

Algorithms
Content Marketing
Leveraging Facebook Insights
Facebook Brand Pages Content Best
Practices
Facebook Targeting Options Creating a
Interest-Based Targeting
-Custom-Based Targeting Facebook
Retargeting or Facebook Exchange
Understanding Facebook Ad Structure
Marketing
Payment Models Strategy
Ad Algorithms and Ad policy
Best Practices for Ad Content
Self Serve Ad Tools
Facebook analytics
Facebook page management

Introduction to Twitter Marketing

Understanding Twitter Lingo
Do’s and Don'ts of Twitter Marketing
Case Studies Twitter Marketing
Customer Care on Twitter
Influencer Marketing and Advertising
Power of Twitter and use of hashtags
Twitter Ads – Content & Targeting
Tools & Measurement
Introduction to LinkedIn Marketing
How to Market
Personal Branding LinkedIn
Brand Marketing
LinkedIn Ads
Marketing
LinkedIn Campaigns

ORM and Social Media Customer Care

How to Build Best Social CRM Tools-
Social Media
Buffer, Klout, TweetDeck Customer Care
Campaign Analysis Tools- Hashtag.org,
Tweet Archivist and Social Media
Social Media Management tools 10-
Step Social Media Strategy Tools

Understanding Instagram, Pinterest and

Snapchat Instagram,
Build Brand Following with Content
Strategy How to Driving Engagement
Pinterest and
Optimizing Profile and Best Practices Snapchat
Influencer Marketing on Instagram
Analytics & Measurement Instagram Marketing
Marketing Tool and Ads

Module - 8

How to write Effective email content and

subject line?
Deliverability
funneling
Why email automation is required?
Data analysis Email Marketing
Hyper personalization
Open rate tracking
Use of Tools for automation like
Mailchimp

Module - 9

Defining Niche
How to write SEO optimised content
Understanding user Persona
Right place for Implementation of
CTAs
Use of Proper Tags (h1,h2..) Content Writing
Attractive Title and headings
Anchor Texts
 Module - 10

What is Blogging?
How to define niche?
How to Do Blog SEO?
Blogging objective Blogging
How to make money like a Pro through
Blog?
Case study..(Neil patel, Food
bloggers,Travel bloggers)

Module - 11

Think like buyer

Strategies
Role of CMS
How to choose from different content
ideas Content Marketing
Types of Content
Understanding Buyer's Persona
Case Study..(Movies)

Module - 12
Google Analytics
Custom Dash Boards
Advance Goal Setting
Advance Filters in GA
Advance event tracking Web Analytics
Custom Analytics Reporting
data visualizations and benchmarking
Heat Maps
In page analytics

Module - 13
What is Video Marketing ?
Video Creation, Uploading and
optimization
Youtube Channel Creation Video Marketing
Video Content and story line ups
Transition, Annotations, Cards and
(Youtube,
playlists Vimeo)
How to earn Like a Boss!
Case Study.. (Dhinchak Pooja, Tech
Guruji)

Module - 14
What is Affiliate Marketing?
How to earn from Affiliate Marketing?
How to be an Amazon Affiliate, Ebay, Affiliate Marketing
Snepdeal, Flipkart?
How to choose your Niche Affiliation?
 Module - 15

What is Ad sense?
Account approval and account setup
Adsense Guidelines and requirements
Adsense Niche Research Ad Sense
Content and traffic strategy

Module - 16
What is Ecommerce website ?
SEO for Ecommerce websites E-commerce
Ecommerce Advertisment
Ecommerce Analytics and monitoring Marketing
PLA, Display and Dynamic Display ads

Module - 17
What is App store Optimization?
Why it's important?
How is App Seo done?
Difference between Website SEO and
App SEO. App-Store
Character Limit in Title and desc of
android and ios app
Optimization
Keyword Research
Why ratings and reviews are important
factors of consideration in App?

Module - 18
Understanding Freelancing
What are Freelancing portals?
Account setup and creation
Understanding The Project You are
Bidding
Freelancing
Drafting the Proposal
Sample Work
Payments

Module - 19
Competitor research techniques and
best practices.
How to identify the competitors in your
niche?
Determine the key strengths – for
Competitor
example price, service, convenience, Research
inventory, etc.
Competitor SEO Strategies
Competitor Social media activities
Tools for Competitor Analysis
 Module - 20

Local Listing
Hands on Tools Online Reputation
Reviews, Ratings
Citation
Marketing (ORM)
Social media presence

Module - 21
What is inbound Marketing?
Why do we need it?
Stages of inbound marketing
Smarketing- When sales meet Inbound Marketing
marketing.
Engaging Website vistors (right place to
put CTAs)

Module - 22

Basic HTML Tags for SEO

Head section and related tags
Body section and related tags
HTML editors HTML, CSS
CSS (cascadding style sheet)
HTML Website building

Module - 23
What is Lead Generation?
Tools for Lead Generation Lead Generation
What are Rented attention and Owned
attention? (Tools, Strategy,
Lead generation Challenges?
Sources of Lead generation Scripts)

Module - 24

What is mobile marketing ?

Methods of mobile marketing
Proximity Based marketing system
Inn-game mobile marketing
Google Admob Mobile Marketing
push notifications
QR code
Mobile marketing Stg.
importance and future scope.
 Module - 25

What's Viral Marketing?

Who uses Viral Marketing?
Components of Viral marketing
Deadly Secrets of Viral Marketing.
What's Viral Marketing Research? Viral Marketing
Viral Marketing niche
Case Study.. (Samsung-Apple, macOS-
Windows, wikileaks, wittyfeed)

Module - 26
Whats AI?
Whats Machine Learning?
Who Taggers and how they help in
machine learning?
How AI is used in SERP? Artificial
How AI is used in Ecom websites?
Use of AI in predictive analytics Intelligence
Use of AI in Location based Ads
Future of AI
Case Study.. (Face Detecting, Ad
rejection)
Hidden Dark Secrets of AI

Module - 27

Whats Psychology?
Impact of Psychology in buyers
Decision making process
Creating a need in user's mind
Secret of Better positioning of
advertisements
Difference in psychology of Indian and Psychology in DM
US people
Trust building
Website User Behaviour Optimization
Design Principle
How does Color combination plays a
important role in people's mind?
What does each color represents?
Secret of choosing the right color

Module - 28

What is influencer marketing?

Identifying influencers
Fake influences
EPV and CPA in influencer market
How influencers play a major role in
the conversion process? Influencer
Dominant points of inflencer market
(Reach, Act, Convert, Engage) marketing
What are themed pages and what role
it plays in Influencer Marketing?
Case Study (Amitabh Bachan: Maggi,
deepika-ranveer : oppo-vivo)
 Module - 29

What is Growth hacking

Who use it and why do we need it?
Why Product Market Fit is important?
What is OMTM (One Metric That
Matters) ? and why to focus on it?
What's ESR and ESS (Experiment
Success Ratio or Experiment Success
Score)?
Growth Hack to achieve OMTM
What is Unicorn Growth Hack ? Growth Hacking
User Personas
What is Channel Persona? and how
should your channel look like for your
niche?
Growth Triangle: Relationship between
Patience, Budgets and Growth
Triple Peak Effect: Lifetime of any
channel potentially in 3 phases - Early
Adopters (Hacks), Early Majority
(Organic), Late Majority (Paid)
Other People's Networks (OPNs)
Lean Analytics: Bare minimum tracking,
reporting and analysis.

Module - 30
What is Project management ?
What is CRM ?
Why do we need it?
Advanced collaboration tools Project
Budget management
Milestone tracking Management and
Portfolio management
Project planning
CRM
Task completion tracking
Workflow reports

Module - 31

What Is A Website Audit

Website Audit Tools
Why Do I Need An Audit? Web Audit
What A Good Audit Includes ?

Module - 32
Client Marketing Reporting Tools
Search engine optimisation reports
PPC Search engine marketing reports
PPC Display marketing reports Reporting
Social media marketing reports
Email marketing reports
 Module - 33

What are Cyber Laws ?

Importance is Cyber law
Intellectual Property Rights
Copyright Laws
Laws related to Trojan Attacks Cyber Laws
Email Bombing and Spamming
Cyber Security
Privacy of Data (SSL security)

Module - 34

What is Integrated Marketing?

Understanding the main market
segments.
Why is it used and why you shouldn't Integrated
neglect it?
4 Ps of Digital Marketing Marketing
Better way of Using Integration in
Digital Marketing
Case Study (Coca-cola,

Module - 35

What is media planning

What is media Buying Media Planning &
Media Objectives
Media Strategies Buying

Module - 36
Why Brand Storytelling Matters
What Kind of Stories are Most
Effective in Marketing? Art of Story
Specifics vs. Generalizations: Why
Details Become Broad Appeal
Telling
The Best Mediums for Storytelling in
Marketing

CONGRATULATIONS
Certified Digital Marketing Professional
 Tools We Cover

Our Placement Partners

Module - 30

6
 OUR APPROACH

LEARN FROM EXPERTS

At Crazyonweb, we don't have trainers. We have

experienced Digital marketing professionals who share their

knowledge and experience with you.

ASSIGNMENT
Practice makes a man perfect, Regular assignments will be

given by the trainers to evaluate the learning capabilities of

the students.

PRACTICAL TRAINING
At Crazyonweb we emphasis on practical training on live

projects so that students can easily learn the Digital

marketing concepts.

CERTIFICATE
Get an industry recognized valuable certificate from

Crazyonweb & CCERT after completion of the Digital

marketing course.

100% JOB ASSISTANCE

Crazyonweb is one of the oldest institute for digital

marketing in indore offers 100% job assistance and help you

to make your career in digital marketing. 

7
 PLACEMENT AND ACHIEVEMENTS

Placements
WE HOLD 100% JOB PLACEMENT
RECORD

STUDENTS' SUCCESS STORIES

We don't just believe in setting goals among the stars but we hit them too. Our
student , Pramod Singh, placed at Kawasaki-shi, Japan, has made us proud by
adding another page to our success book. With your hardwork and dedication,
overseas placements are not a big deal now.

PRAMOD

A teacher takes pride when his student follows his footsteps. Rakesh Patidar ,
our very talented student , is now brilliantly running his own Digital Marketing
Agency, Unique Web World , in Indore. He serves a massive clientele from all
over the world and we take pride in becoming a part of his successful journey.

RAKESH

Digital marketing acts as a catalyst for the success of every business,

no matter even if you belong to stock and commodity trading. Our
student , Naman BHawsar , is now an esteemed owner of a share
trading and digital marketing firm . In his words, Digital marketing has
provided him the mantra to achieve guaranteed success.

NAMAN

A management student by qualification, a digital marketer by

profession is now an artist by choice and an entrepreneur by passion.
Avleen Chhabra , our student has successfully launched her dream
startup , Creative Avleen , an art and craft institute, by skillfully
implementing her Digital marketing wisdom and knowledge.

AVLEEN

A multi-talented person with a desire to make an impact on the world,

our student , Ria Bajaj, always wanted to write a success story of her
own. With her venture, Recent N Decent, an interior designing firm,
she has taken her startup and with Digital marketing skills now
multiplying her success.

RIA

With the dream to deliver happiness to everyone in affordable prices ,

our student , Rudra Pratap has taken an initiative to do the same.
Indore Florists, a cake and flower delivery service agency, is now
spreading smiles not only in Indore but across India. In Rudra’s words
, conversion of dream into reality to reach this huge success has been
made possible only through digital marketing .

8
RUDRA
STUDENTS FEEDBACK

STILL COUNTING .....

9
 What Industry Experts Says About

CRAZYONWEB

DIETMAR
My journey from Germany to India proved very
fruitful with the competent & satisfying services for
my app promotion by Crazyonweb.

F5BUDDY
Crazyonweb made it possible for us to
achieve a great height in our online sales,
brand awareness and create our mark in the
industry.

LAW FIRMS MARKETING

Business is all about marketing and

Crazyonweb always delivered us the promised
and outstanding results in making our business
grow tremendously on digital platform

NTIER INFOTECH

Crazyonweb is the most reliable , oldest and an

ace player of the digital marketing industry
known for its result oriented efforts. 

IMMERSIVE INFOTECH

What an excellent impact any digital media can

mark on a business is being taught to me by
Crazyonweb. I am thankful to Mr.Sachin Dixit
for his enduring services.

10
LIFE AT 

CRAZYONWEB

11
 20 POINTS
Why You Should Join Crazyonweb

.Indore’s only institute Certified by CCERT

.Indore’s only institute Certified by Niesbud
.Appreciated and recommended by clients globally
.World class digital marketing training on 35 industry essential modules
.Crazyonweb featured many time in news and media
.Indore’s most experienced (10+ Years ) digital marketing faculty
.100% practical approach
.100% Job Placement guaranteed
.Comfortable, friendly classrooms and training labs
.Live case studies of digital marketing projects from across the globe
.Free tools worth 32,000 INR
.Free website and Hosting
.Industrial Visits on indore’s best companies and start-ups
.Guest speakers from Digital marketing industry
.World class Digital marketing study material, books, ebooks and notes
.100% student satisfaction guaranteed
.timings (4 Batches in a day)
.Weekend classes available
.Career councelling and post training support available

12
.Economic fees, easy installment available

CERTIFICATES
YOU CAN EARN

13
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Thanks

205-206, Krishna Tower, Mobile - 9893408044

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New Palasia, Indore, Email:info@crazyonweb.com
Madhya Pradesh 452001
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