Certified Digital Marketing

Master Course
Instructor-Led (Online)

7200+
Batches

55+
Countries
1,20,000+
Participants
14+
Years of Trust

We Proudly Partner:
WHY STUDY DIGITAL MARKETING?

Digital Marketing is a obvious pathway to make massive

money. Whether you're a student,a job aspirant, a
professional, a housewife, or an ambitious dreamer, Digital
Marketing will pave a way for you to make your dreams turn
into reality.

Expand Start an
Your Business e-Commerce Store

Start a Career in
Digital Marketing

Be a Set up a Website for

Freelancing Giant Regular Passive Income
 Listed Digital Marketing
One of the Top Hottest Jobs
in the world

7000+ Vacancies
 WHO SHOULD TAKE THIS COURSE & WHY?

Fresher with “0” Industry Experience

Students Start your Career in top MNCs

Unsatisfied with Monotonous Work

Professionals UpSkill your Profile and Growth

Not Enough Growth in $

Business Grow your Money by 10X
Owners
 Course Highlights

130+ Hours 8000 INR

Online Incentive from
Sessions Govt. of India
on Course Completion

15+ 3 Capstone Projects

Hands-on
Industry
Experience
Certifications

15+ 40+
Specialization Modules Digital Marketing Tools

5 Digital Marketing Internships

Experience Certificate from Digital Vidya and Partner Companies

Website Development Specialization

& Designing Modules

START

Getting started Core Modules Get Placed with a

with the Journey Right Opportunity
100% SATISFACTION GUARANTEE

We are confident that this course delivers on its promises. However, we want
you to experience the same. Accordingly, we are making this bold promise,
not given by anyone else in the industry.

100% Unconditional Money Back Guarantee

After attending 1st live session, if you
think that this course is not valuable for
you, you can ask for a full refund. We will
refund your entire money without asking
a question. Please note that this offer is
only valid after you have attended 1st live
session completely and requested a
refund before the start of your 2nd live
session
Foundation Modules

Getting Started with the Course

Understand the course structure
Meet the team
Guidance on completing the course smoothly

Website Development & Designing

Build a Professional Website, get a domain & hosting for yourself.
Learn content writing for your blog post.
WordPress installation
Theme Customisation
Building Home Page & Blog Section
Learn to create Brand Logo & Images for website
Content Optimization of Blog Post

Fundamentals to Marketing
How to think like a Marketer?
Marketing Strategies for Business
Core Modules

Search Engine Optimization

Introduction to SEO
Overview of Search Engine Optimization
Evolution of Search Engines
Importance of SEO in Digital Marketing

Fundamentals of Search Engines

How Search Engines Work
Crawling, Indexing, and Ranking
Google Algorithms: Panda, Penguin, and Hummingbird

Keyword Research
Importance of Keywords in SEO
Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush,
UberSuggest)
Long-Tail Keywords and Intent Analysis

On-Page SEO
Title Tags, Meta Descriptions, and Header Tags
URL Structure and Internal Linking
Image Optimization and Alt Text
Page Speed Optimization

Off-Page SEO
Link Building Strategies and Best Practices
Social Signals and SEO
Canonical URL, Robot Texts and Backlink Outreach Campaigns

SEO Analytics and Reporting

Website Audit for a famous brand
Big Brand Case study and presentation making
Creating SEO Strategy for an ed-tech Website
Search Engine Marketing
Introduction to SEM
Overview of Search Engine Marketing
Distinction between SEO and SEM
Importance of SEM in Digital Marketing
Google Ads Fundamentals
Setting Up a Google Ads Account
Keyword Research and Match Types
Creating Effective Ad Copy
Bidding Strategies and Budgeting

Google Search Ads Features

Ad Extensions: Types and Implementation
Quality Score and Ad Rank
Targeting Options: Demographics, Locations, and Devices
Google Ads Editor: Bulk Editing and Optimization

Display Advertising
Introduction to Display Advertising
Creating Compelling Display Ads
Targeting Options in Display Campaigns
Display Ad Campaign Optimization

Video Advertising
YouTube Advertising Overview
Creating Video Ads and Campaigns
Video Ad Metrics and Optimization

Shopping Campaigns
Introduction to Google Shopping
Setting Up Product Listings
Merchant Center Integration
Optimizing Shopping Campaigns

SEM Analytics and Reporting

Google Analytics for SEM
Conversion Tracking and Goals
Performance Metrics and KPIs
Analyzing and Interpreting Reports
Social Media Marketing

Introduction to Social Media Marketing

Differentiate between organic and paid social media
Identify strategies used by brands to create a strong social media presence
Create a content calendar

Organic SM Level 1
Create business page on Facebook and Instagram
Interpret how algorithms work
Audit business pages of brands
Create high performing viral content
Setup business automations on Facebook using META tools

Organic SM Level 2
Create a LinkedIn page
Setup a complete page from scratch
Identify content that works on LinkedIn
Create content strategies for LinkedIn
Create lists, threads and moments on Twitter

Meta Ads Level 1

Create a business page on Facebook
Create a FB Pixel and analyze various successful cases
Understand dynamic ad creative, A/B testing, advantage budget, cost caps
and bidding strategies

Meta Ads Level 2

Understand core, custom and lookalike audience
Go through various case studies
Understand FB ads placements and know brands safety measures
Create headlines and ad copies

Meta Ads Level 3

Create and curate ad creatives
Execute an end to end campaign on Facebook and Instagram

LinkedIn Ads
Introduction and benefits of LinkedIn Ads
Learn to create LIVE campaigns
Practice the campaign structure and learn optimization
Identify crucial metrics and analyze LinkedIn metrics
Learn WhatsApp and Snapchat Marketing
Learn WhatsApp and Snapchat Marketing
Create WhatsApp business account
Setup and learn in-built tools
Automation on WhatsApp and WhatsApp API
Account creation on Snapchat
Learn Snapchat filters with brand case studies
Snapchat for business and ads

Meta Ad Optimisation
Learn about Meta ads metrics and correlations
Solve numericals
Analyse FB dashboard and evaluate ROI & ROAS
Create FB ad reports and customise them
Perform A/B test on campaigns and ad sets

Meta Ads Level 2

Introduction and benefits of Twitter Ads
Learn and practice types of Twitter Ads
Optimization of Twitter Ads
Analyze twitter ads dashboard
Describe the female dominated Pinterest platform
Create pins and boards on Pinterest

YouTube Organic
Create and generate ideas for YouTube Channel
Change video visibility and add cards, timestamp
Metrics to measure success in YouTube

Email Marketing

Introduction to Email Marketing

Understanding the Basics
Definition and Importance of Email Marketing
Evolution of Email Marketing
Email Marketing Strategy
Setting Objectives and Goals
Target Audience and Segmentation
Types of Email Campaigns
Core
BuildingModules
and Growing Email Lists
List Building Strategies
Opt-in Forms and Lead Magnets
Managing Email Lists
Segmentation and Personalization
List Hygiene and Maintenance
GDPR and Compliance

Crafting Compelling Email Content

Writing Effective Copy
Understanding Your Audience
A/B Testing Subject Lines
Personalization and Dynamic Content
Designing Engaging Emails
Best Practices for Layout and Design
Mobile Responsiveness
Multimedia in Emails

Email Automation and Sequences

Introduction to Automation
Benefits and Use Cases
Setting Up Automated Workflows
Drip Campaigns and Sequences
Nurturing Leads
Behavioral Triggers
Measuring and Analyzing Automated Campaigns

Deliverability and Optimization

Factors Influencing Email Deliverability
Sender Reputation
Authentication Protocols (SPF, DKIM, DMARC)
Avoiding Spam Traps
Testing and Optimization
A/B Testing for Campaigns
Analyzing Metrics (Open Rates, Click Rates)
Continuous Improvement Strategies

Integration with Other Marketing Channels

Email and Social Media Integration
Cross-Channel Campaigns
Social Sharing and Forwarding
Integrating with CRM Systems
Leveraging Customer Data
Coordinating Marketing Efforts
Inbound Marketing

Introduction to Inbound Marketing

Understanding Inbound Marketing
Evolution of Marketing Strategies
Inbound vs. Outbound Marketing

Inbound Methodology
Attract: Creating Compelling Content
Convert: Turning Visitors into Leads
Close: Turning Leads into Customers
Delight: Building Lasting Customer Relationships

Creating Buyer Personas

Definition and Importance of Buyer Personas
Conducting Persona Research
Developing and Using Buyer Personas in Marketing

Content Creation and Marketing

Content Strategy and Planning
Blogging for Inbound Marketing
Visual Content Creation
Content Optimization for SEO

Email Marketing for Inbound

Building and Nurturing Email Lists
Creating Effective Email Campaigns
Marketing Automation for Lead Nurturing
Measuring Email Marketing Performance

Conversion Optimization
Understanding Conversion Rate Optimization (CRO)
Landing Page Design and Best Practices
A/B Testing for Inbound Marketing
Analyzing and Improving Conversion Rates
Web Analytics and Google Analytics

Introduction to Web Analytics and Google Analytics

Understanding the Importance of Web Analytics
Introduction to Google Analytics
Creating a Google Analytics Account
Navigating the Google Analytics Interface

Setting Up Google Analytics

Installing Google Analytics Tracking Code
Setting Up Goals and Conversions
Configuring E-commerce Tracking
Integrating Google Analytics with Other Google Products

Understanding Basic Metrics

Exploring Key Metrics and Dimensions
Analyzing Audience Reports
Interpreting Acquisition Reports
Evaluating Behavior Reports

Advanced Reporting and Customization

Customizing Dashboards and Reports
Using Advanced Segments
Creating Custom Reports
Setting Up and Using Custom Dimensions and Metrics

Campaign Tracking and Attribution

Understanding UTM Parameters
Analyzing Campaign Reports
Analyzing Multi-Channel Funnels

Event Tracking and Enhanced E-commerce

Implementing Event Tracking
Analyzing Events in Google Analytics
Configuring Enhanced E-commerce Tracking
Interpreting E-commerce Reports

Data Visualization and Exporting

Creating Data Visualizations in Google Analytics
Exporting Data and Reports
Sharing Reports and Collaborating with Others
Specialization Modules

Role of Artificial Intelligence (AI) in Digital Marketing

Introduction to AI
Using AI in Digital Marketing
AI Marketing Use Cases
Data Analysis
Natural Language Processing
Media Buying
Automated Decision Making
Content Generation
Real-time Personalization

Example around Chatbot

Importance of AI around Digital Marketing

Pre-requisites: All core modules

Podcast Marketing
Introduction & Importance of Podcast
Understand the Podcast Genres and Diversity
How to indulge towards listening to Podcast?
Learn to create your own
Impact of Podcast & personal development

Pre-requisites: No specific Module

Enhance your Instagram Profile

Learn to Optimize your Bio
Understand the importance of relevant hashtags & right time for your
Content
How to increase the followers?
Sponsored posts and product reviews
Learn ways to engage with audience
Instagram ads and track your followers

Pre-requisites: Social Media Marketing Module

Ecommerce Marketing
Explore how the billion-dollar online market industry
How do we be a part of the new age e-tail?
The pros and cons of listing on marketplace and own website
Set up your own store
Drive marketing campaigns for conversions and sales

Pre-requisites: Website Development & Designing

 Adobe Analytics
Calibrate the digital marketing strategies on the basis of results
How to create a digital measurement strategy?
How to utilize the best of class tools to understand the needs of your
audience
and cater to them with the relevant products and services?
How to measure the ROI from different marketing channels?

Pre-requisites: Web Analytics Module

Content Marketing in association with LinkedIn

Identifying & creating “Good” Content
Framework to begin a content marketing program
How to show ROI for content programs
About key resources and tools to create and curate content

Pre-requisites: Social Media Marketing Module

Media Buying & Planning

Setting up the objectives
Understand the key tasks to draft an “awesome” digital media plan
Segmentation & targeting of the audience
Best practice to execute the campaigns
Multiple formats & appropriate for our targeted digital platforms

Pre-requisites: All core modules

Programmatic Marketing
Real-time bidding
How Programmatic Advertising Works
Types of Programmatic Advertising
Advantages and Challenges

Pre-requisites: Social Media & Search Engine Marketing Module

How to become a Freelancer in Digital Marketing

Brand's Necessity To utilize Digital Marketing Services
How The Brand Is Currently Reaching Out To Customers?
Generating Custom Reports & Automated Reports
Evaluating Other Digital Marketing Services Providers
Creating Customized Presentations and Proposal

Pre-requisites: No specific Module

Integrated Digital Marketing Strategy
The Customer
-India on Digital - digital trends: internet users, male v/s female, age groups,
-Devices, multi-screening,
Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
Creating Digital Moments of Truth – AHA Moments
Digital Strategy: Branding v/s Acquisition. What would differ?
Analytics (Attribution: various models, cross-device)
Campaign Optimization – Test, Learn, Deploy what works. Repeat
Trends (Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re,
Internet brands – OnePlus)

Pre-requisites: All core modules

Power of Marketing Automation

Introduction to Marketing Automation & How it Works?
Benefits & Uses for Business
Understand the Key Components of Automation
Challenges, Consideration & best practices of Marketing Automation
Learn the implementation of Automation for your Business
Get deeper into Future Trends and use cases of Marketing Automation

Pre-requisites: Web Analytics Module

Quora Marketing
Learn how to set up your account?
Basics of research
How to drive traffic from Quora?
How to avoid common mistakes using Quora?
Learn How to create a Personal brand through Quora?
Learn to Run High Converting Ads through Quora?

Pre-requisites: Search Engine Optimization Module

Affiliate Marketing
Find profitable offers
Spy on other affiliates
Run profitable campaigns
Scale successful campaigns to multiply earnings
Tools used by super-affiliates
Google Tag Manager
In order to measuring the success of the campaigns, to track the traffic sources
or what users
are doing on the website marketers have to install a tracking script.
GTM solves this problem for marketers, without touching the website code.
Web-based interface to install, configure and customise your tracking.
It's preview mode lets you test before going live.
Version control to roll back to any previous setup.

Pre-requisites: Web Analytics Module

Advance SEO
Local SEO (Google My Business)
Mobile App SEO
Voice Search SEO
Youtube SEO

Pre-requisites: Search Engine Optimization Module

Digital Marketing with Chat GPT [1 Module]

Learn to create an effective Customer Persona
Creating ads for Facebook, Google, and LinkedIn
Social Media Content Planning & generating engaging social media updates
using Chat GPT
Identifying hashtags, topics, and keywords for social media posts
Using Chat GPT to create compelling emails, effective subject lines and assess
email potential
Creating and optimizing funnels for your business and marketing channels
Identifying bottlenecks and drop-off points
Generating insights from marketing metrics
Understanding how to use prompts in Chat GPT for digital marketing tasks

Pre-requisites: No specific Module

Marketing Analytics
Introduction, Importance & Components of Marketing Analytics
Customer Acquisition Analytics
Segmentation & Targeting
Learn about Lead Scoring, Attribution & Data Integration
Statistics in Marketing Analytics
Understand the Marketing Metrics, KPIs & Data Sources

Pre-requisites: All Core Modules

Online Reputation Management

Introduction to ORM
Overview of the importance of online reputation.
Real-world examples of ORM impact.
Brief on the ORM process and its role in digital marketing.

ORM Strategy Essentials

Defining ORM objectives for individuals and businesses.
Choosing the right channels for monitoring.
Aligning ORM goals with overall marketing objectives.

Quick dive into tools

Meltwater~Talkwalker~Locobuzz overview

Building a crisis management plan

Identifying potential online reputation threats.
Creating a basic crisis response plan.
Learning from successful crisis management case studies.

Proactive Reputation Management

Strategies for generating positive online content.
Quick overview of influencer partnerships.
Utilizing user-generated content for reputation enhancement.

Measuring ORM Success

Defining key performance indicators (KPIs).
Quick analysis of metrics from ORM tools.
Highlighting the importance of ongoing measurement.
 Assignments
Search Engine Optimization (SEO) Duration: 8 Hours

Assignment Promises
Research the right keywords to get your website ranked better on Google.
Analyse your website pages and implement on-page SEO techniques.
Identify your competitors and analyse their websites to build competitive advantage.
Learn local SEO and Mobile SEO to target users specifically.
Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

RankWatch Google Keyword Planner Broken Link Checker

Search Engine Marketing (SEM) Duration: 10 Hours

Assignment Promises
Set up a Google Ads Account to run ads on Google.com and Google’s associated properties
Understand how to create ad-groups, write catchy ad text and select keywords to
run and optimise your ad campaign’s performance
Create and run responsive ads on Google Display Network to show your ads on all devices
Connect your marketing objective to Ads solutions to achieve a business’s objective
Tools you will Learn
Google Ads Merchant Centre
These assignments will require running live Google Ads Campaigns by spending Rs 1000.

Social Media Marketing (SMM) Duration: 12 Hours

Assignment Promises
Learn to create buyer persona and create content calendar for multiple Social Media platforms
Create pages and set automations on Facebook and Instagram
LinkedIn Business Page creation and setting up post
Twitter account creation and posting threads
Create end to end campaigns on Facebook, LinkedIn and Twitter
Learn how to create a Youtube video

Tools you will Learn

Canva HootSuite

Email Marketing Duration: 8 Hours

Assignment Promises
Become hands-on on Legal Aspects involved in sending Emails in various countries
Never let your emails land in Spam Folders - Be equipped with key techniques
Start to manage your emails professionally using MailChimp
Tools you will Learn
MailChimp Hubspot Active Campaign Get Prospect Covert Kit SPF Validation Tools
Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
Inbound Marketing Duration: 10 Hours
Assignment Promises
Learn secret techniques to multiply your reach without increasing your Ad budget.
Learn step-by-step approach to nurture your emails contacts automatically.
Build an effective Landing Page
Strategize Drip Marketing Campaign to nurture your leads.

Tools you will Learn

Unbounce Customer.io

Web Analytics Duration: 8 Hours

Assignment Promises
Presenting data in a story telling format
Studying a live e-commerce website's data
Understanding user behaviour
Understanding Traffic and
Share your data analysis observations
Draw your campaign life cycle and outreach plan.
Creating and Implementing Measurement Model for any type of Business.
A simulation of real life project enables you to work with deeper understanding
and the best practices.

Tools you will Learn

It's a practical implementation of Google Analytics with select tools covered in the entire Digital
Marketing Course depending upon the tactics ans strategies you define for your assignment project.
 Capstone Projects

Search Engine Marketing

Duration: 4 weeks

Learning Outcomes
Learn how to research and segment keywords based on the themes
Use Google Keyword Planner for the forecast & prepare a final list of keywords
based on data analysis
Hands-on learning on keyword match types and segments based on matches
Create and launch 1st live campaign on the Search network
Create video and banner assets on Canva
Conduct research & create 1st live campaign for your YouTube and Display network
Analyze the search terms of the Google search campaign
Learn to use filters in reports and create pivot tables
Perform report analysis through data and quantitative tables

Search Engine Optimization

Duration: 4 weeks

Learning Outcomes
Learn to make end-to-end SEO strategies.
Detailed research on keywords and brand requirements.
SEO-friendly content writing.
Executing On-Page Optimisation Techniques for best results.
Learn best practices for Link building including Outreaching.
SEO Audit and Competitor Research.

Social Media Marketing

Duration: 5 weeks

Learning Outcomes
Create a result-oriented social media Strategy for - Building awareness, increase
in followers & engagement, manage website traffic and sales - for businesses at
different Life cycle stages.
Applying the macro & micro business objectives for creating optimal marketing mix
for various SM platforms - LinkedIn, FB, Instagram, etc
Understanding the user journey by tracking various metrics like - Reach - CTR -
Traffic - Conversion by executing case studies in a structured manner
Attempt to all the customer queries and create required FAQs.
 In-House Internships

You will be working closely with the Marketing team. This internship provides a one-of-a-kind
chance to gain hands-on experience in advanced optimization techniques, developed and
refined by our experienced marketing team. It will give you unique expertise in the industry,
setting you apart from others.

Online Content Writing Internship

Company: Vskills
Duration: 1 month
Time Commitment: 12 hrs/week (Work from Home)
Eligibility: Admission Test and Interview

SEO Internship
Company: Digital Vidya
Duration: 1.5 months
Time Commitment: 10 hrs/week (Work from Home)
Eligibility: SEO Module completion

Performance Marketing (Meta) Internship

Company: SStringz and Digital Vidya
Duration: 1.5 months
Time Commitment: 10 hrs/week (Work from Home)
Eligibility: SMM and SEM module completion

Performance Marketing Internship

Company: Digital Vidya
Duration: 15 days
Time Commitment: 10 hrs/week (Work from Home)
Eligibility: SEM Module completion

Social Media Marketing Internship

Company: Digital Vidya
Duration: 15 days
Time Commitment: 10 hrs/week (Work from Home)
Eligibility: SMM Module completion
 Case Study Exercises
Digital Vidya has identified top Digital Marketing Campaigns in recent times. We have worked
with the implementation team of each of these campaigns and designed 60 hrs of case studies
exercises. You will create a Business Case Solution in each individual exercise.

SMM Case Study Exercise: Cadbury Dairy Milk

Duration: 20 Hours

Learning Outcomes
Generate a perfect idea to create a rewarding social media marketing campaign.
Learn to connect your social media marketing campaign with a special event to ensure
maximum attention from the audience.
Identify the best ways to get user-generated content.
Choose the most relevant social media channels for your campaign to ensure better
results with minimal effort.

SEO Case Study Exercise: ICICI Bank

Duration: 20 Hours

Learning Outcomes
Gain competency in improving search engine ranking of your website content and blogs.
Implement and learn to get your content indexed in the search engines frequently.
Learn to analyze which web pages are working well and which need improvement.
Research and shortlist best keywords to make your content searchable.

Tools you will Learn

Google Analytics Google Keyword Planner Google Search Console

SEM Case Study Exercise: Carwale

Duration: 4 Hours

Learning Outcomes
Create an effective search engine marketing campaign to target relevant people.
Learn to set appropriate budget to get the most out of your campaigns.
Analyze the performance of your campaigns and keep track of the conversions.

Tools you will Learn

Google Keyword Planner Google Ads
Web Analytics Case Study Exercise: Puma
Duration: 8 Hours

Learning Outcomes
Discover ways to turn your website into a conversion tool that ensures sales.
Identify the geographies from where your website traffic is coming from.
Analyse the interaction of the visitors with your website.
Assess the points of improvement and update your website to deliver better experience.

Tools you will Learn

Google Analytics

Inbound Marketing Case Study Exercise: Myntra

Duration: 8 Hours

Learning Outcomes
Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
Create a next level Inbound Marketing strategy for your business.
Create an appealing landing page to get targeted people landed on your website or product page.
Design a landing page

Tools you will Learn

Unbounce.com Landing Page Builder

Email Marketing Case Study Exercise: Microsoft

Duration: 8 Hours
Learning Outcomes
Create appealing content for your promotional emails.
Learn to properly segment users based on their demographics and interests.
Create relevance of your product for the prospects to convert them into customers.

Tools you will Learn

MailChimp
 Certifications

Digital Vidya & DSIM Certification of Content Marketing - In Certified Facebook Marketing
Completion (Hard-Copy) - Provided Association with LinkedIn Master Course
after completion of course

Shopify Certification Vskills Certification Google Ads Search Advertising

Google Ads Display Advertising Google Ads Video Advertising Google Ads Shopping Advertising
 Analytics Certification Google Mobile Advertising Email Marketing by HubSpot

HubSpot Inbound Marketing Social Media by HubSpot SEO HubSpot certificate

Explore new learning paths organized around your speci c needs.

Congratulations!

Google My Business
Completed by Dipalim Koushik on March 28, 2022

You know how to use Google My Business to create listings that stand out when customers search
online.
Completion ID: 109586083

Google My Business

Note: The cost to appear for Facebook Blueprint Certificate is not included in the course fees. Participants
will have to pay to Facebook directly while scheduling the exam.
 Why SMART BOTS
Because Our Numbers
speak for us!!
From 200+ Trained Professionals in 2014

6,000+ in 2016

60,000+ in 2020

1,20,000+ in 2024

You are learning the BEST

from the BEST
 Our Participants

What did they achieve

after the course?
 What do our
Participants
say about us?
 Rahil Joshi
How a CDMM Participant Earned
$100K in 18 Months?

You choose to do Digital Marketing Master’s Digital Vidya offers 100% Placement Assistance,
Certificate with Digital Vidya, what made you take how did the placement team help you find your
this decision? dream job?
I must say that Digital Vidya has done tremendous work on A job was never my dream. My dream is to work but not bind
their own Marketing and Online Reputation Management. I myself from 9-6. But, I’m thankful to Digital Vidya for the
was not aware of Digital Marketing, I heard the term only after placement assistance. Because I gained industry expertise as
searching for the course of Search Engine Optimization. TIS India Pvt. Ltd. where I was placed through, Digital Vidya’s
I was working as Sales Manager (trainee) for Shriram Life Placement Cell.
Insurance Limited. I was fed-up with field sales calls in 5
months’ time, but I was still interested in Marketing. So, I took
some help from Google and wanted to learn more about sales Rate your overall experience with Digital Vidya?
and marketing where I landed on information about Digital
It’s a 10/10 without any doubt.
Marketing.
I then searched for the best Digital Marketing Institutes in
India and I found Digital Vidya. On the other hand, I read tons What’s your advice to people who delay the
of reviews about Digital Vidya over the web before signing in process of getting up-skilled?
with the course.
Getting up-skilled is a necessity in the current market.
Learning is an investment with the highest returns.

How were your experiences with the course, the

course content and the teaching methodology?
It was great, like, because the best part was after paying fees, I
don’t have to pay tons to stay out here in Delhi to pursue the
course. Presentations were pretty good, as I still refer to those
if I’m stuck. About the teaching methodology, I would say that
all the mentors were experts in their domain, so they very well
know how to deliver.

How has the course contributed to your career

growth including new job opportunities?
This course actually builds a strong foundation in Digital
Marketing, which I feel was the most important aspect of my
career. As Digital Marketing is a rapidly changing industry, if
you didn’t get the basics correct, you will always miss out on
the train.
 Afreen Hussain Warsi
How Afreen Turned From an Office
Admin to a Digital Marketer?

Which course of Digital Vidya you participated in? Would you like to share a few words about the
How did it help you acquire new skills related to work we are doing at Digital Vidya in educating
digital marketing? others about Digital Marketing?

I had chosen the CDMM course which had covered the whole I would say Digital Vidya provides amazing education by
modules and topics of Digital Marketing. I was thinking of knowledgeable faculties, good coordination team, and
choosing only SMM but then I thought it would be great to coordinator are always helpful and available to solve the
learn the whole process of it. Then I have started my own Food candidates’ problems. The journey was amazing and good.
blog account on Instagram which is doing well but needs more
patience and consistency in this field to grow.

Why did you choose Digital Vidya’s course?

I did a lot of research I have been to many demo classes of
other institutes in my city. But I didn’t find it good enough.
According to the search algorithm in Google, Digital Vidya was
showing among the topmost institutes of India. I was willing to
do it from the best institute where the faculty has good
knowledge and hands-on experience in this field which the DV
has.

How has the course contributed to your career

growth including new job opportunities?
I’m not doing the job in this related field but soon I’ll be starting
my own business then this course will surely help me to reach
my audience in the market.

For someone who’s looking at a full time or

part-time job or an internship in Digital
Marketing, what approach would you advise?
Internshala is a great website providing lots of job
opportunities in the Digital marketing field. Entering there
you’ll get an amazing option.
 Shilpi Shah
Home-Maker Becomes a Specialist
Social Media Marketer

You choose to do Certified Digital Marketing

Master’s Course with Digital Vidya, what made
you take this decision?
Since I was involved in Social Media Marketing at Fuzia so in
order to excel at my work & upgrade my skills, I thought of
pursuing the CDMM Course and trust me it was the best
decision of my life.

How has the course contributed to your career

growth including new job opportunities?
This course actually builds a strong foundation in Digital
Marketing, which I feel was the most important aspect of my
career. As Digital Marketing is a rapidly changing industry, if
you didn’t get the basics correct, you will always miss out on
the train.

Digital Vidya offers 100% Placement Assistance,

how did the placement team help you find your
dream job?
I have work from home restrictions because I have a
6-year-old son. Otherwise, Digital Vidya is updating its
Placement site regularly for job assistance which is definitely
of great help for fresher as well as professionals.

Rate your overall experience with Digital Vidya?

Digital Vidya is doing a great job of providing the right
knowledge. Team Digital Vidya including the teachers,
coordinators, placement support is extremely helpful and
understanding. I would rate Digital Vidya an eight out of ten.

What’s your advice to people who delay the

process of getting up-skilled?
Invest in yourself whenever and wherever required. It is the
need of the hour. One must keep upskilling in order to match
up with the new industry standards in this Digital World.
 Amol Fikre
Computer Science Engineer Turned
Freelance Digital Marketer

Which course of Digital Vidya you participated in? For instance:

How did it help you acquire new skills related to - One can follow popular influencer’s pages to get updated
digital marketing? about latest happenings.
- One can become subscriber of relevant trending groups
I participated in Digital Vidya’s Certified Digital Marketing
- One can engage with their audience by building quality
Master (CDMM) Course. Digital Vidya is one of the best
content
institutes to learn Digital Marketing. This course provides
- One can develop relationships with like-minded people
in-depth knowledge of topics like SEO, SMM, SEM, Email
- One can develop its own personal brand
Marketing, Web Analytics, Inbound Marketing & other
- One can follow company pages to get their latest updates or
specialization modules as well as with real-life case studies &
job postings.
assignments.
Social media channels have a tremendous power, if used in a
By practicing the assignment tasks & case studies, I am able to
proper manner.
implement these knowledge in building my own blog & in turn,
this will surely help me during the job.

Would you like to share a few words about the

work we are doing at Digital Vidya in educating
How has the course contributed in your career others about Digital Marketing?
growth including new job opportunities? Digital Vidya team is doing a commendable job! Everyone at
Digital Vidya training is very supportive and very practical.
The CDMM Course has certainly contributed a lot in terms of
Digital Vidya has a well-structured syllabus that gets updated
gaining knowledge of the digital world & learning to implement
in a timely manner. The top notch trainers having industry
the concepts in real projects.
level expertise will never make you feel dull or boring during
Recently Digital Vidya has collaborated with NASSCOM
the sessions. It is always a fun ride.
Foundation – which is a well-known organization for their
Every participant gets a hands-on experience with access to
noble work on social causes. As a participant of CDMM, I have
Q/A forums- where anyone can ask their difficulties & get
been given an opportunity to work as a Volunteer with them
replies from professionals. Digital Vidya is also providing Job
for six months & implement the SMM knowledge on social
assistance.
mediums by generating content for them.
They are reliable, professional & truthful & if you search for
As a fresher, getting this kind of exposure is a value added to
any industry recognized Digital Marketing Institute in India, no
my experience & in my CV as well. I got this opportunity before
one can beat Digital Vidya!!
completing my CDMM course, which will be completed in a
I highly recommend Digital Vidya for all Digital Marketing
month now.
aspirants.

Digital media especially Social media channels

such as Facebook can eat up a lot of your
productive time if not used wisely. Do you agree?
What all can one do to efficiently leverage these
channels for personal growth?
It is indeed true that social media channels can eat out lot of
our productive time, if used incorrectly. One should be able to
see these channels as a way to increase their productivity and
things will automatically happen in that way.
 Industry Experts Speak

Thanks for sharing insights on #SocialMedia with Citibank

Marketing Team.

Sanjeev Kapoor
Chief Marketing Officer

Strongly recommend to anybody who wants to leverage

Social Media for business objectives.

Sameer Bajaj
National Head Corporate
Communication

We will be happier to hire from Digital Vidya Alumni for our

Digital Marketing needs.
Amit Jain
CEO & CoFounder

All you need is Digital Vidya to keep yourself abreast of

Digital Marketing Concepts.
Swati Bhargava
CoFounder

Crisp, clear and delivered well. Good program to improve

use of social media in their lives.
Ramachandra Yadavilli
Head Marketing
 Trainer Profiles

ZAIN SIDDIQUI RAJEEV SHARMA PRAFUL JAIN

Zain is the founder of Startup Information Technology Praful Kumar Jain currently works
Nebula, which is an idea lab aiming fascinates Rajeev. He is a Web with Cognizant technology solutions
to support startups that work Analyst, Digital Marketing for the AdWords and Analytics
towards the development of Consultant and a Coder. He has troubleshooting team for the Google
products and services benefiting produced successful results clients. He comes with experience of
climate change activism. He is also working closely with various B2B more than 6 years in Pay per click and
co-founder of Wicked Broz, which and B2C businesses to achieve Google Analytics. He has an
is India’s premier graffiti agency. their online goals, including incredible wealth and depth of
measuring the true contribution of knowledge that is mostly derived
each online marketing channel. from first-hand experience while
working in different industries.

SAMVIDHA SINHA SHWETA DHADIWAL RAJ SINGH

Samvidha has served the Digital Shweta, a veteran marketer who He works as Specialist, Biddable
Marketing industry for over 8 years served the corporate industry for Media at GroupM Media India Pvt.
now. She has worked with big brands 10+ years, realised the paradigm Ltd. and helps clients achieve
like Ebay, Amazon, Chevrolet, shift to marketing going online. targets by driving strategy &
ToysRUs along with small businesses During the peak time of the shift, innovations. He also works with
such as Handyman.com, she up-skilled herself via the the BD team by providing
WindowDecals.com and CarBras. flagship CDMM course of Digital projections, product insights &
Samvidha was the Display Specialist Vidya. With this, she now is one of trends. He has hands-on knowledge
(Subject Matter Expert) in her last the foremost internet marketers of of paid tools like Google Ads,
role at Google. the country. Facebook Ads, Bing Ads, & so on.
 HIREN JOSHI CHANDAN SINGH ROHIT UTTAMCHANDANI
Hiren does stuff on Internet. He Chandan has been working with Rohit is the Senior Digital
has helped 500+ brands to businesses and entrepreneurs to Marketing Manager at Social
create buzz online and to grow develop and implement digital Beat, South India’s leading Digital
their business online. 7 years marketing strategies, enabling Marketing agency. He has
later, he still does the same thing them to focus on what lights up assisted many of his top-notch
every day with the same pace. their businesses. After receiving clients in crafting their Digital
Hiren worked for brand’s like B.Tech. in Electronics and Marketing strategy and to launch
Philips, Baskin Robbins, Sahara Communications, he built his their digital marketing
India Pariwar, Fasos, Quikkr, career in marketing working with campaigns.The precision of his
Starbucks to name a few. well-known brands for major work is reflected in the final
international corporations. outcome.
Placement Partners
 Curious Around how
the Training Goes
?
Digital Marketing Foundation MasterClass

Online
From the comfort of your home / Office

Saturday
11:00 AM - 12:00 PM

https://www.digitalvidya.com/dmo/
Register Now
https://www.digitalvidya.com/dmo/
https://www.digitalvidya.com/dmo/
 What Did Our Corporate
Customers Say About Us?
“Digital Vidya is one of the few companies that have a
Archana great digital training course. Most courses are textbook
(VP Media, Airtel, India)
training however Digital Vidya was different and used
actual case studies and in market knowledge. Definitely
recommended.”

Sanjeev Kapoor “Thanks for sharing insights on #SocialMedia with

(CMO, Citibank India) the Citibank's Marketing team.”

Satinder Juneja “The Workshop for was too good.”

(CMO, Citibank India)

Nate Low “Many good take-aways from this workshop – many

(Assistant Vice President, things I didn’t even know existed were highlighted, which
Alliance Bank Malaysia)
are great.”

Raving Gupta “Quite engaging, well planned training course and a lot
(Head - Product Management, of concepts got clarified.”
TATA Motors)

C R Rakesh “Good session to understand the other side of digital

(Associate Director – Marketing, marketing interms of understanding the right
Dr. Reddy's)
parameters to evaluate the achievement of the set
objective.Very important.”

UdayanathanVettikkat “Interactive and engaging experience!!! Very relevant

(Head Marketing - Datacentre & topics were covered in the 2-day workshop. The sessions
Virtualization, Cisco India)
were absorbing. Excellent.”

Ankit Taparia “Very comprehensive. Gives many important starting

(Sr. Brand Manager,Mahindra points into various aspects. Will allow for more
& Mahindra )
intelligent n effective agency conversations.”

Namrata Anvekar “Our heartfelt thanks to you for having spared time to
(Sr. Manager, Reliance Infra) share your valuable knowledge and experience with us
in the session Social Media Marketing.”

Zerxes Wadia “Pretty damn good. Was a great refresher to what we

(Sr. Manager, Viacom18) have been doing and a reason to pick up on things that
we thought were ineffective and left behind.”
 Creating Marketing Leaders

Instructor-Led, Online

Duration Weekday batch Weekend Batch

4-7 Months 1. Tues, Wed, Thurs & Fri Sat & Sun
2. Tues & Thurs

Fee: INR 65000 + 18% GST

Interested? Contact Us!

Digital Vidya: +91-80100-33033

info@digitalvidya.com