Outbound Booking Representative Work Kit

Target Niche: Mainly SMP artists and businesses, MicroBlading artists,

Permanent makeup artists, Beauty Clinics, Medspas

Avatar: SMP & PMU Artists who own Cosmetic Clinics

Niche Linguo:

It’s Beaty Clinic/SMP Clinic and NEVER Beauty Spa or SHOP

(They get particular triggered if you use any word other than clinic)

Best Outreach Platforms: Facebook / Linked In / Instagram

Target Countries: All countries were English is the first language ie. USA,
Canada, UK, Ireland, Australia & New Zealand that’s it.

My Business Info

Offer: Social Media Marketing

Business Type: Marketing Agency

Industry: Permanent Makeup

Offer Description: Our offer is designed to help SMP artists and owners with their digital
marketing needs. Mainly Ads but also Social media content creation + Account management,
Newsletters, Website & Sales Funnel so they can get more clients without taking on extra
backend work. We use sophisticated technology to automate many of the processes that waste
valuable time for them and their businesses so they can focus on doing what makes them most
successful. Our goal is to save their time and money by automating their marketing systems so
that they can nurture customer relationships and increase sales. With our professional team of
experts handling all aspects of their marketing and our remarkable customer support system in
place, we guarantee they’ll get more clients than they ever expected.
Free Value:
For showing up on the call you will receive a full web profile audit and
working funnel templates

Minimum Budget: $3500

Price Points: $4,700 (Set Up) + (Retainer performance based [Flexible] )

Targeting Strategy
1) Have a great understanding of the offer.
2) Join and follow Groups. You want your social media feed to be flooded with your
target accounts requesting assistance in the area/areas your offer helps with.
3) Before messaging, prospect the account and locate 1-3 clues/indicators before
messaging.
4) Follow the account - then tailor the message. Use the clues to tailor your message
to the account. Tailoring your message will increase your response rate
tremendously.
5) Use the 1-2 Method framework/script to book them.

Keywords: SMP Artist / Permanent Tattoo Artist / Permanent Makeup Artists /

Skin Spas / Micropigmentation/ Microblading/ Hair loss professionals /
Permanent cosmetics

Hashtags: #smp / #smpartist / #smptransformation / #permanenttattooartists

/#micropigmentation / #microblading / #scarmicropigmentation / #scar coverup /
#Permanent cosmetics

Facebook Groups:
https://www.facebook.com/groups/1810072162558596
https://www.facebook.com/groups/418040161686776
https://www.facebook.com/groups/worldSMPforum
https://www.facebook.com/groups/scalpmicropigmentation
https://www.facebook.com/groups/109619309691047
https://www.facebook.com/groups/113770519223884
https://www.facebook.com/groups/1235046683193956
https://www.facebook.com/groups/2137355916369754
https://www.facebook.com/groups/tricopigmentation
Before You Begin (Set Up).

Commitments & Goals

Post your Goal & Commitments in your server profile every Monday. 6-8
- As you collect appointments throughout the week post your active number /
commitment in the #wins-daily channel. 4/6
- Once you hit your commitment for the week begin chasing your goal but keep the
commitment next to your active number. 7/6
- If you are unsure if your prospect booked an appointment and need to check before
claiming it in the #wins-daily channel post a screenshot of the profile/conversation in
#verification-screenshots

Your Accounts Checklist

1) Have a clean, engaging, and HR friendly profile picture.
2) Make sure your page content is clean and ensure you have content pertaining to
the offer/brand.
3) Have your company banner up and an offer based bio.
4) Make sure you have your position and the website link in your profile as well.
5) Post 1-3 Times

Captivate (Openers)

Rapport Based:
- Hey, (first name), are you the owner of - Business Name?

- Hey, (first Name), we are both in (insert group). I wanted to reach out and start the
conversation. What SMP services are you currently offering?

They connect with you: Hey thanks for connecting with me! Can’t wait to see where
this goes…. What can I help you with or what do you got?

Your goal will always be to start a conversation as creatively as possible. Always tailor
your message to the prospect using the details (Clues/Indicators) you learned while
prospecting.

Offer Driven Message:

NEW OFFER MESSAGE #2
We help PMU Clinic owners making 5k or less per month break the 8 -
10k per month barrier on the regular through an end-to-end DFY
Solution that puts filling up your calendar on auto-pilot. Best part, if
your guarantees aren’t met, you get all your money back + 5 Closed
clients as our apology for letting you down. All appointments are
exclusive to you and timely. Basically, we help you win by default.
Would you like to hear how it will work for you?

****************

When sending this message you must include a question. You need this to sound like a
request and create curiosity in your offer.

Tips & Tricks

- Most women in an SMP group are PMU artists who either own a business or are
training even if they don’t say it in their profile so if you have a good feeling just
shoot them a dm

- If you come across a business page, try to check if they run ads. Figure out if you
can give them any tips or pointers (If you’re not sure, just let me know I’ll
show you where and how)

Common questions they might ask

- How much is ad spend
- How much does it cost
- What if I want something specific
-

Consult
- How long has your offer/business been running?
 - How many clients are you actively servicing?
- What are you charging for your packages currently?
- What is your favorite part of being an SMP or PMU artist?

Connect

- Do you feel that your marketing and social media accounts are in line?
What do you find the hardest thing in acquiring new clients is? Do these
platforms consistently drive new business for you? Or do you feel like
something could be done to better utilize your platforms?

- I would imagine you want a website that actually converts traffic into
paying customers right? We build you a completely customized website
that does just this for you. This helps assure you have a significant
online presence that you can monetize while also giving these potential
clients a place to learn about who you are, what you do and ask the
questions they might have.

- Hook: We guarantee a minimum of 15 clients paying a $25 deposit that

then shows right up to your door. Would you like to learn more?

Collect
- Can I send you that booking link?
- Send the booking link
- Let me know when you booked so I can let our consultant know! (Emoji)

Reach Out - (No Shows)

- Hey (Insert Name), let me know if you are having any trouble with the link. (Insert
Closer) is on the call waiting to give you that demo.
When tagged on #reach-out
Message your prospect immediately and don't forget to message them

- 1 hour
- 30 Minutes
- 10 Minutes
- 5 Minutes

Advance Tips & Messaging Structures

How to handle objections in the DM’s - Rebounding.

Rebounding when direct message appointment setting is simple. It is done when
you receive push back or direct objections. When handling these direct
objections, it is best to address the concern with empathy then continue to move
the conversation forward with assumptive language.
Example: “I understand completely. Have you considered this solution recently?”
You will also constantly be using assumptive language such as “let me show you
X” during your conversations. Below are some techniques to continue
rebounding.

Reactivators
Use: “Just bumping this message up” when you haven’t received a response
for an extended period. This will often allow you to reinitiate conversation. Leave
a “like” or “thumbs up” on the last massage if you haven’t received a response for
10-30 minutes during an active conversation. Do this instead of sending several
messages because it will remind them.

The 56 Trick
The goal is to get the desired commitment by first asking your prospect when it
works best for them. Then provide them with the choice of two time slots that fit
your schedule. This is a tradeoff made subconsciously with the prospect during
your conversation by exchanging momentary control for the desired commitment.
Example: “When is a good time for you? I have a 5pm & a 6pm available!”

Urgency Statements
Urgency statements are designed to build pressure and prompt the prospect to
make a choice. These can be delivered bluntly or in the form of a tie down. The
goal is to create pressure while maintaining commitment. When using these in
your message conversations, be unassuming and “off the cuff” to avoid
unwanted emotions. Example: “Lemme know! These sessions fill up quickly!”

Call to Action (CTA)

A call to action should prompt your prospect to complete an action, such as
booking a call. Use this technique after sending the calendar link to remind them
to book the call in an unassuming way.
Example: “After you book, please let me know what time you picked!”

Compliment and Collect

This is a single message framework. Compliment the prospect then ask a
qualifier question. You begin the message with a small affirmation or compliment.
Then ask your question. You are using the compliments to push the conversation
forward while simultaneously collecting needed information from the prospect.
Pro tip: Use emojis when complimenting!

Acknowledge and ask

This is less exciting than compliment and collect, however it follows the same
framework. Acknowledge your prospect’s last answer/chat then ask them a follow
up question. This technique is where compliment and collect stems from.

Be Assumptive
Assumptive language assumes the customer will move forward; it does not leave
room for any doubt. It shows the prospect’s confidence in your pitch and offer.
Most importantly, it moves the decision-making process along and avoids any
lingering doubt and objections.

High Level Captivators/Reactivators

Leave likes, comment, and interact in any way possible on their posts. Your goal
is to get them to check their DMs and respond to your messages. Do this
regardless of where you are in the 4 C’s (1-2 Method).