Social Media

Assignment

Presented By:
Jermaine ali
 Agenda
1. Industry overview .
2. Scoop Agency analysis .
3. Competitive analysis .
4. Strategy outline .
 Industry Overview
Gen Z and Millennials in the Arab world, representing one of the biggest
participating groups on social media, feel most engaged with their favorite internet
personalities during a livestreaming session. With this in mind, it is no surprise that
within the MENA region, livestreaming applications have particularly seen strong
demand in 2021, with the time spent by the population on such apps reaching 8.45
billion hours, which has surged by 12.5x over the past 4 years. The unique
conversations that viewers get to have with the host during a livestream can trigger
powerful emotions that keep users invested in the creator’s daily content.
Influencers are capitalizing on this effect to promote their personal brand, product,
and service leading to accelerated growth of the creator economy
 Industry Overview
Across the MENA region, people often perceive livestreaming as an opportunity to
create meaningful connections by sharing the cultures of people from all walks of
life. Many content creators often take to livestreaming to host culturally relevant
topics for sports, gaming, and regionally important occasions such as Ramadan
and Eid. As the consumption of video content continues to rise, livestreaming
platforms continue to position themselves as strategic partners that are assisting
content creators to gain recognition and fame not only across the region but
globally, as it helps local broadcasters connect to the world and elevate them to a
global stage.
 Industry Overview
Livestreaming stands out in its ability to make viewers feel involved due to the real-
time interactions with the broadcaster which enables them to be present and in the
midst of the action. Through consistent interactions, several livestream creators
have been able to best showcase their passions, which often leads to viewers
gaining a greater emotional attachment towards them. The opportunities to make a
living with your passion in the Middle East are endless, especially for creatives that
are conversing with and understanding their audience’s needs through livestreams.
As every creator strives to achieve his or her business aspirations, livestreaming
can also offer great benefits to these individuals as they want to go about setting up
their business and diversifying their content
 Industry Overview
Many creators start livestreaming to establish their reputation as an expert in their
field whether that is fashion, food, tech, or others. They can then launch their own
clothing line, restaurant, or tech product because they already have many potential
customers among their followers which increase their chances of success. For
example, many rising food channels receive requests for courses or tutorials from
viewers who have been passionate about the influencer’s creations from day one.
If the influencer puts in the effort to have personal interactions with his audience in
the comments, direct messages, and livestreams, then his/her business
opportunities expand even further.
 Industry Overview
The widespread consumption of social media throughout recent years has also
encouraged regional governments to realize the value of content creators and their
potential in shaping tomorrow’s youth. Several leading countries within the GCC
including the UAE and Saudi Arabia have helped to transform the regional
landscape for creatives. For example, the UAE has developed the golden visa, a
10-year valid visa, which can be awarded to creative experts that contribute to the
economy . Livestreaming is one of the relatively new frontiers of social media, and
over the years, it has demonstrated its role in creating real economic value. With
technology advancing at a rapid pace, the degree of flexibility and control
livestreaming can offer to creators continues to evolve and support individuals to
showcase their content in the most unique of offeringsm providing an essential way
to stand out and establish their presence in the market.
Live Streaming Apps in Mena Region

TIKTOK 01
02 Bigo Live

MICO 03

04 Uplive

 Scoop Agency analysis

WEAKNESSES
STRENGTHS
Don't have brand guideline
have experineced and
and right tov .

S W
professional team in every small
lac of interaction .
particular part in each step to
We do not have a presence
reach best results
on different platforms where
Seeking to improve our image
our target audience is , just
on social media
IG .

THREATS
OPPORTUNITIES

O T
The vast majority of the
The lack of major competitors
audience is not aware of the
providing the same service to
importance of training on live
our target audience makes it
broadcasts and they do it
easy to convince them
randomly .
 Competitive analysis

Scoop Agency x 87.9k

E+ Agency 19.4k 18.4k

Competitive analysis
Competitive analysis
Competitive analysis
Competitive analysis
Strategy outline Branding ( slogan + brand
identity )

We will work on 3 phases :

• The first phase we will work Build a good digital image and
reputation target
on the brand awareness

through diffrent platforms

which our target audience
We will do our
existing like ( tiktok - snapchat Social media campaign about
3 phases Services.
- instagram - facebook ) .

• The second phase will start through

presenting our services
Visual work about production
clearly. process
• The third phase will start

working on collecting data

( leads ) .
Generate leads
GOT
QUESTIONS?
Reach out.

+201146697149 jermaine.ali33@gmail.com