A Detailed Lesson Plan in Grade 11/12 in Principles of Marketing

Learning Competencies: Define and identify relevant promotional tools, namely, advertising, sales promotion, personal
selling, public relations, and direct marketing to create awareness and persuade the target market to buy the product or
patronize the service.
Learning Code: BM_PM11-llae-19

I. Objectives
At the end of the lesson, students must be able to:
a. Define what is relevant promotional tool;
b. Identify relevant promotional tools, namely, advertising, sales promotion, personal selling, public relations,
and direct marketing to create awareness and persuade the target market to buy the product or patronize the
service; and
c. Value the benefits of using promotions tool in business world.
II. Subject Matter
A. Topic: Types of Relevant Promotional Tools
B. Reference: Grade 11/12 Learning Materials,
https://www.indeed.com/career-advice/career-development/promotions-tools
C. Materials: Laptop, HDMI cord, tarp papel, markers, strips of papers, score boards, rubrics, pictures, tape, and
envelopes.

III. Procedure

Teacher;s Activity Student’s Activity

A. Preliminaries (3 minutes)
 Prayer
-Everybody stand up for the prayer. -The class president will lead the
-The classroom president will lead the prayer today. prayer.

-Once, again Good morning class! I am Riegan J. Perez,

you can call me Sir Perez. And I will be your Marketing
teacher today. Good morning!
-Good morning Sir Perez.
 Classroom Management
-Okay before you take your sit, please arrange your
chairs properly and pick up some pieces of paper on the
floor.
-Before we start our class discussion let us first set our
rules to maintain our classroom management.

-I have here the word STAR which stands for our four
rules in the classroom.
-S for Social Distance, T for Try your Best, A for Act
Safely and R for Respect others.
-So if I am going to raise one of the letters you have to
be reminded of what it means.
-Understood?
-Good! Be a STAR today class.

 Attendance
-Are there any absentees today?
-Class Secretary, kindly list all the absentees today and
give it to me after our class, okay?
-As far as I remember we have an assignment to be
submitted today, so please submit your papers to the
center isle at the count of 10,9, 8 and so on.

B. Review (7 minutes)

(Teaching Strategy: Kami Yun) -Yes sir.

 -Now, let’s play a game called Kami Yun.
-I will divide the class into four. Each group would be -Yes there is/ are Sir.
labeled as the 4P’s of marketing. -Yes Sir.
-Group 1 would be Product, Group 2 would be Price,
Group 3 would be Place and Group 4 would be
Promotion. (The students will pass their papers to
-Class, each group will say “Kami Yun” when the the center aisle.
description given refers to your group.
-Are you all ready?

DEFINITIONS:
1. refers to a good or service that a company offers to customers 1. Product
2. refers to the cost consumers pay for a product 2. Price
3. determine where they should sell a product and how to deliver the 3. Place
product to the market 4. Place
4. refer to placing a product in certain stores, but it also refers to the 5. Promotion
product's placement on a specific store's display
5. includes advertising, public relations, and promotional strategy

C. Motivation (7 minutes)
(Teaching Strategy: Video Presentation)
The teacher will present a video to the class. Then asks questions
to the students.)

-Before we begin our class let’s have a good laugh first.

-Let’s watch a video. Watch it carefully and answer my questions to
get rewards.

Key Questions:
1. Do you recognize who is in the video?
2. What is Telma doing in the video?
3. Last class, we talked about the 4P’s of Marketing which are
Product, Price, Place and Promotion, right? Which of 4P’s did Telma
use in the video?
-Yes sir.
-Excellent! All your answers are correct. (The students will distinguish the
Here are your rewards. pictures.)

1. Telma, Sir.
2. Selling the product.
3. Promotion.
-Thank you, Sir.

-What is the first step you need to do first in promoting a product? -Make strategies or tools.
-Exactly.

-So today we will talk about what we can use for promoting a
product.

-But before we proceed, let us first set our goals for today’s lesson. a. Define what are relevant
Please read our objectives. promotional tools;
Girls read the first objective.
Boys for the second objective. b. Identify relevant promotional tools,
Altogether. namely, advertising, sales
promotion, personal selling, public
relations, and direct marketing to
create awareness and persuade the
target market to buy the product or
patronize the service; and

c. Value the benefits of using

promotions tool in business world.
-Thank you, class.
-So, our topic for today is all about Types of Relevant Promotional
Tools.

D. Lesson Proper

Group Activity
 GROUP ACTIVITIES
Each group should promote one clothing brand such as
GUCCI (Group 1), DIOR (Group 2), CHANEL (Group
3), LOUIS VUITTON (Group 4) applying different
Promotional Tools.
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 Group 1 Activity
Promote GUCCI’s clothing brand using
ADVERTISING Promotional Tool.
Create a post on Facebook in words featuring your
video advertisement on a certain product. You can
use any language to create a chant and a post on
Facebook.
 Group 2 Activity
Promote DIOR’s clothing brand using Sales
Promotion Promotional Tool.
Create catchy promos and offers of Diors products
 (bags, coats, skirts and etc.)
 Group 3 Activity
Promote CHANEL’s clothing brand using Public
Relations Promotional Tool.
Create a plan using a concept map that could add
positive public image of Chanel brand.
 Group 4 Activity
Promote LOUIS VUITTON’s clothing brand using
Direct Marketing Promotional Tool. Make a list of
catchy slogans where Louis Vuitton clothing brand
could attract its customers for direct selling.

-That’s it! Each group, time is up. Submit your materials in front and
arrange your change properly.
-Seat with your group mates still.
-Are you all ready and set?
-The stage are all yours, class.
-It’s your show, your time. It’s showtime.

(The teacher will let the students choose their reporter.)

(The teacher give praises to each group’s output.)

Group 1: Keep up the good work.
Group 2: You did well.
Group 3: That’s an excellent job.
Group 4: That’s what I call for a fine job.

-This is what I call a very good job. Good job class!

-And for that let’s have a “Good job clap.” In 1,2,3 go!
-G-o-o-d, G-o-o-d Good job, Good job!
RATING
(The teacher and the students will do the rating.)
-Thank you for all the efforts class. Let us all rate your performance
according to our rubrics.

-Since you have been introduced to the names of different

promotional tools let’s know how they are used in the business
world. But first, anyone who can define what are promotional tools?
-Promotional tools are creative ways
for businesses to market their goods or
IV. GENERALIZATION (5 minutes) services.
(The teacher will give enhancements about their reported
tasks.)

-Excellent! Let’s know more about how to increase our sales through (The students will listen to teacher’s
resources we have in our digital world. So let’s have another discussion.
activity.

Group Activity

Group 1 (List and Give)

List the following platforms or media where these
marketing tools are effectiveive examples of
products being promoted using them.

Platforms/Media Examples of Products

1.
2.
3.
4.
5. (Each group will perform their tasks
 given.)
Group 2 (Cause and Effect)

Complete the cause-and-effect diagram of using

Relative Promotional Tools in business.

(The students will listen to the teacher

Group 3 explaining the rubrics.)
Write advantages and disadvantages of each
promoting tools in promoting a product.

PROMOTING DISADVANTA
ADVANTAGE
TOOLS GE
1. ADVERTISING
2. SALES
PROMOTION
3. PUBLIC
RELATIONS
4. DIRECT
MARKETING
(The students will select a reporter of
Group 4 their choice.)
Write a campaign speech about promoting these
promotional tools as effective means of promoting
products in the market. 1. These tools are important because it
will market your products in return
you will have more profit.
2. Having sale and discounted price
QUESTIONS: and also good packaging. Sales talk is
also one of the good way to promote
1. Why are these tools important? your product. Communication is
2. How will you persuade people to buy your needed.
products? 3. The type of promotional tools we
3. What do you think is the type of promotional tool we can use in business that can earn more
can use in business that can earn more? is all of the types because they are very
much effective in promoting your
products.

V. ASSESSMENT (5 minutes)
Directions: Choose and circle the correct answer.
1. ____________ is a marketing strategy where the product is
promoted using short-term attractive initiatives to stimulate its
demand and increase sales .
A. Sales Promotion
B. Direct Marketing
C. Personal Selling
D. Advertising
2. ___________ is a promotional method that involves
presenting information about your company, product, or
service directly to your target customer.
A. Sales Promotion B. Public Relations
C. Direct Marketing D. Publicity
3. The Coca Cola brand is donating 1 million pesos for the kids
in Pasig. What promotional tool did they use?
 A. Sales Promotion
B. Advertising
C. Public relations
D. Direct selling
4. ____________ is the use of short/simple messages to
deliver promotional messages to customers via their phones.
A. Direct Mail Marketing
B. Direct Response Advertising
C. Social Media Marketing
D. SMS/Text marketing
5. The Penshoppe Philippines is giving a sale price to every two
shirts of purchase. It adds to the profit of company because
they are using what kind of promotional tool?
A. Sales Promotion
B. Advertising
C. Public relations
D. Direct selling
6. What is this marketing and communication tool offers a direct
inducement or an incentive to encourage customers to buy a
product/service.
A. Advertising.
B. Public relations.
C. Sales promotion.
D. Direct marketing.
7. Which tool of the marketing communications mix consists of
short-term incentives to encourage to purchase a product or
service?
A. Viral marketing
B. Sales promotions
C. Sponsorship
D. Public Relations
8. If a company wants to build a reputable “corporate image,” it
will most likely use which of one the following marketing
communications mix tools?
A. Sponsorship
B. Public relations
C. Product placement
D. Viral marketing
9. Company’s chant/jingles keep on repeating every year and they
wanted to have a new one.
What promotional tools chants/jingles belong to?
A. Public relations
B. Sponsorship
C. Advertising
D. Public relations
10. What promotional tool we should use to influence the way an
organization is perceived by its various stakeholders?
A. Sponsorship
B. Viral marketing
C. Public relations
D. Product placement

VI. ASSIGNMENT (3 minutes)

In a 1/2 crosswise yellow pad, have an advance study and give
meaning of the following:
1. market analysis
2. marketing planning
3. marketing implementation