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Wikibon Research
Cloud Computing (2015-2025)

Brian Gracely (@bgracely)

Lead Cloud Analyst
The Wikibon Project
Brian.Gracely@wikibon.org
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Current Wikibon Cloud Research

Source: http://wikibon.com/cloud
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Forecasts and Frameworks

Short-Term / Long-Term Forecasting Emerging Market Frameworks and Definitions

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Wikibon Cloud Research Roadmap (2015-16)

•  Cloud Cost of Ownership
•  Private vs. Public •  Hybrid Cloud
Application Placement Architectures and Offerings
RESEARCH •  Cloud Native Apps •  Customer Guide to
Organizational Transformation Hybrid Cloud
•  CI / CD DevOps Frameworks
•  Cloud Apps
Enterprise vs. Cloud Native •  Understanding
IoT Platforms

•  Application Middleware Sizing

FORECASTS •  Private Cloud Sizing •  IoT Platforms

•  Future of Cloud •  Hybrid Cloud Considerations

SURVEYS and Adoption

Q4 2015 Q1 2016 Q2 2016 Q3/Q4 2016

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Cloud Computing (2015-2025)

“Software is Eating the World.”
- Marc Andreessen, 2011
Every Industry is Impacted
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Two Key Influencing Factors

Open Source and Public Cloud

DRIVING AVAILABILITY OF RESOURCES TO THE MASSES

DRIVING BUSINESS OPPORTUNITY TO THE MASSES

PUBLIC CLOUD
INNOVATION FROM OPEN SOURCE COMMUNITIES
LOWERING PRICES FOR NEW OPPORTUNITIES
 The Pace of Change is Rapidly Increasing…

SaaS
Applications

Microservices

1 Year 6 Months 2-3 Months 1-2 Weeks Day 0

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Cloud Computing in 2015 (Business Perspective)

•  On-Demand Resources
•  Scalable Resources
SPEED •  Global Resources

•  Digital Business
•  Idea to Execution
•  Align Cash to Value AGILITY INNOVATION •  New Customer UX
•  New Business Models
•  Adapt to Change
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Cloud Computing in 2015 (Technology Perspective)

•  OPEX vs. CAPEX

•  Open Source Options
ECONOMICS •  Build vs. Buy vs. Community

•  Open Source •  Portfolio Management

•  DevOps SOFTWARE APPLICATIONS •  Cloud Native Apps
•  Infra-as-a-Code •  Mobile and IoT
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What are Customers Asking?

PORTFOLIO MANAGEMENT RESOURCE MANAGEMENT COST MANAGEMENT

PRIVATE PUBLIC PRIVATE PUBLIC PRIVATE PUBLIC

APPLICATION PLACEMENT BUILD A CLOUD OR BUY A CLOUD COST vs. VALUE vs. OPPORTUNITY

•  When to Utilize SaaS Applications? •  How Do We Build a Private Cloud? •  How to Protect Existing Investments?
•  What Applications Could Go to Cloud? •  How Do We Build a Hybrid Cloud? •  How to Create Business Revenues?
•  Do Applications Need to be Modified? •  How Do We Consume a Public Cloud? •  How to Reduce Application Cycles?
•  How to Build Cloud Native Applications? •  Which Public Cloud(s) Would We Use? •  How to Measure Cost of Private Cloud?
•  How Do We Learn About Public Cloud? •  Who Can Help Us Be Successful? •  How to Measure Cost of Public Cloud?
•  How Do We Manage Multiple Clouds? •  How to Best Manage Hybrid Costs?
•  Is Hybrid Cloud Actually Possible? •  How to Track Cloud Cost Changes?
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What are Customers Asking?

DATA MANAGEMENT

PRIVATE PUBLIC

DATA PLACEMENT

•  How to Classify Data for Private/Public Cloud?

•  Legal Issues – Data Sovereignty (Location)
•  Legal Issues – Data Protection / Encryption
•  Data to Application Dependencies
•  How to Move Large Amounts of Data to Public Cloud?
•  How Long to Keep Data and How to Manage Retention Costs?
•  Who Has Ownership of Data in a Cloud Model?
•  How to Derive Value from Data in the Cloud (via Cloud Services)?
•  What Enhanced Data Services are Available in the Public Cloud?
•  Centralized vs. Edge Computing
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What are Vendors Asking?

PORTFOLIO MANAGEMENT STRATEGY MANAGEMENT OPPORTUNITY MANAGEMENT

TECHNOLOGIES REQUIRED COMPETING AGAINST PUBLIC CLOUD TIMEFRAMES OF CHANGES

•  Status of New Technologies •  Public Cloud Capabilities? •  How Quickly is Change Forecasted?
•  Competition Against New Technologies •  Competitor, Partner or Co-opetition •  How to be Better Positioned?
•  Market Demand for New Technologies •  Weaknesses of Public Cloud Offerings •  How to Engage New Buying Centers?
•  Integration with New Technologies •  Sales Strategies vs. Public Clouds
•  Partnerships with New Technologies •  Who Can Help Us Be Successful?
•  Intellectual Property vs. Open-Source
•  Community Driven Development
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Enterprise Cloud Apps vs. Cloud Native Apps

ENTERPRISE CLOUD APPS CLOUD NATIVE APPS

SALES FINANCIALS MARKETING

BIG DATA SOCIAL IoT

ERP SQL DATABASE CRM ANALYTICS MICROSERVICES REAL-TIME

HR / HCM MIDDLEWARE COLLABORATION CONTENT GAMING MEDIA

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Hybrid Cloud

•  Is Hybrid Cloud possible?

PUBLIC PUBLIC •  What Hybrid Cloud model is Best?
•  What Clouds are Best Positioned?
•  Management Considerations?
•  Mega Data Center Consolidation?
•  Security Considerations?
PRIVATE •  Data Considerations?
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Application Portfolio Management

Optimize, Re-Platform or Migrate

PRIVATE CLOUD PUBLIC CLOUD

OPTIMIZE APPS RE-PLATFORM APPS MIGRATE APPS

(e.g. Virtualize) (e.g. UNIX to x86) (e.g. Private to Public Cloud)
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SaaS Applications

•  Migrate Apps to SaaS

•  Replace On-Premises Apps with
SaaS Apps
SALES FINANCIALS MARKETING •  Impact to On-Premises
Hardware Vendors
PUBLIC CLOUD
•  Impact to On-Premises Software
ERP
Vendors
CRM HR / HCM
•  Integration with Social Business
•  Integration with Cloud Native
COLLABORATION Apps
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Cloud Native Applications

Cloud Native Apps: The modern, modular approach to
to building applications that are focused on web-scale,
mobile first and real-time data.

•  Size of Cloud Native Apps Market?

•  Understanding how Cloud Native Apps change
Apps and Infrastructure
•  How to Build/Deploy Cloud Native Apps?
•  Vendor and Community Options for Customers
•  How Well are Vendors Positioned to Capture this
Shift?
•  How Well are Cloud Providers Positioned to
Capture this Shift?
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DevOps
•  Technology vs. Culture
•  Commercial vs. Open Source
•  Market Size of DevOps Vendors
•  Leading DevOps SI / Consulting
•  Can Enterprise Customers
Adopt DevOps Culture?
•  Which Technologies Help in
DevOps Evolution?
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Monitoring and Analytics

•  Application-Level Monitoring
•  Infrastructure-Level Monitoring
•  Real-Time Analysis
•  Log Analysis
•  Security Analytics

Feedback loops to constantly

improve product / service quality
and application performance
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Barriers to Cloud Agility and Adoption

CORPORATE CULTURE DATA / APPLICATION GOVERNANCE +

SECURITY COMPLIANCE

COMPLEX MIGRATIONS
AND INTEGRATIONS DATA LOCATION
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QUESTIONS?