TOTAL 100P.

   

               15% 

Name, Surname____________________________ 

Class ____________________________________ 

LISTENING 

A Listen to the interview with Alicia Chavez, an expert in news media and new
technology. Choose the correct answer - a, b or c - to the questions below. You will hear
the interview twice.
1 What does Ms Chavez say about newspapers?

a) They will soon be replaced by the Internet.

b) They need to change.

c) They are losing money.

2 What does Ms Chavez say about the newspaper business?

a) It’s becoming easier.

b) It’s becoming more challenging.

c) It’s always been very difficult.

3 What does Ms Chavez say is the main source of income for newspapers?

a) Sales

b) Marketing services

c) Advertising

4 What does Ms Chavez say newspapers should do?

 a) Publish on the Internet

b) Encourage readers to buy new devices

c) Understand the technology that people use

5 How does Ms Chavez say that online content will be paid for mostly?

a) By advertising

b) By users paying for it directly, for example, through subscriptions

c) Through the sale of electronic reading devices

6 What does Ms Chavez say about TV?

a) The TV business and the newspaper business are similar.

b) TV will probably be replaced by the Internet.

c) When it was invented, it didn’t end the newspaper business.

  Listening total    15% 

VOCABULARY 

A Match the sentence beginnings (1-6) with the best endings (a–f).

1 I prefer to take only carry-on a) of our soft drinks in a popular TV

show.

2 The T-445 is the market b) class when we travel for work.

3 When the New York branch is c) leader, but the challenger is selling
downsized, very well.

4 To keep costs down, we all fly d) about fifty jobs will be cut.
economy

5 After the new system is e) the staff to use it.

installed, we’ll retrain

6 We had a good result from the f) baggage when I travel by air.

placement
B Choose the best words to complete these sentences.
7 We’ve built two new _______________ because we want to increase our stock of materials.

a) outlets b) warehouses c) service centres

8 We have staff in our _______________ answering the telephone and dealing with customer’s
questions twenty-four hours a day, seven days a week.

a) call centre b) distribution centre c) subsidiary

9 The _______________ department carries out research in their laboratory.

a) R&D b) customer services c) IT

10 Our _______________ are in central London but we manufacture our products all over the
country.

a) factories b) headquarters c) plants

11 The _______________ department deals with payroll and all other money-related matters.

a) legal b) production c) finance

Vocabulary total    15% 

 

GRAMMAR 

A Choose the correct words to complete each sentence.

7 (I’m going to visit / I visiting) the factory in Turin next week.

8 Have you (ate / eaten) lunch yet?

9 We’re (worked / working) very hard this week to meet the deadline.

10 (He move / He’s moving) from Brussels to Riyadh in October.

11 We (have / having) a staff meeting every Monday morning.

12 They’ve (decided / going to decide) to close the Barcelona office.

13 My company (producing / produces) brake parts for cars.

14 My fight (arrives / arrived) next Tuesday at noon and my first meeting is at two o’clock.

15 She (goes / has went) to New York about three times a year.

16 (We’ve invested / We investing) about two million dollars in R&D so far this year.
17 I usually (take / am taking) a taxi when I go to head office.

18 We (are being / are) very busy these days.

 
B Complete the text. Use a, an, the or zero article.
European stock markets

Shares in the aerospace and defence group, EADS rose by _______________19 2 per cent to
€29.89 on _______________20 announcement that Chile’s LAN Airlines had confirmed
_______________21 order for 25 jets from the European aircraft manufacturer Airbus,
_______________22 joint company owned by EADS and BAE Systems of _______________23
UK.

Grammar total    15% 

 

READING 

A. Read the article and decide if these statements are true or false. 

1. TV advertising in Spain and France costs more than in the UK. 

2. Even if a campaign is successful, returns on TV advertising are decreasing. 

3. Hovis had a successful relaunch last year. 

4. The public voted the Hovis advert best of last year. 

5. TV advertising was a very important part of the Hovis campaign. 

BREAD AND CHOCOLATE: LAST YEAR’S BEST ADS 

The UK is now the cheapest western market for TV advertising, according to
analysts at Citigroup. 
Advertising here is 30 per cent cheaper than the next cheapest
market, France, and well below much weaker economies such as Spain. 
‘For successful campaigns, the return on investment for advertisers is
therefore getting much, much better,’ says Marc Sugarman, media analyst at
Citigroup. 
Hovis, the bread-maker which relaunched with a TV campaign last year, has
benefited from the low cost of advertising. 
Developed for Hovis by advertising agency
Miles Calcraft Briginshaw Duffy, the advert was voted best of last year
by Campaign, the trade magazine. 
Hovis invested £15m in the relaunch, which included a new recipe and
packaging, although the 122-second TV ad was the key element. 
The extra costs will put last year’s profits at Hovis below the previous
year’s, Premier Foods, its owner, said in a trading statement this month, but added:
‘We believe we have built a platform for sustainable future profit development.’ 
Hovis sales had fallen 11 per cent two years ago as it lost ground
to Warburtons. But Premier now expects Hovis sales to be up 13 per cent for last
year. Market share rose 2 percentage points to 24.3 per cent after the relaunch. 
Whatever the successes of the Hovis campaign, however, the prize for the
best-known campaign of the year has to go to Cadbury’s Gorilla ad, winner of the
television Grand Prix at the Cannes Lions, which the company says turned around
years of declining sales and delivered sales growth.

Reading total    15% 

 
WRITING 

You have received the following e-mail. Write a short reply (50–60 words). Include the
following points.
 Apologise for the mistakes that were made.
 Explain that the employee who handled the arrangements is no longer with your company.
 Offer to arrange free transfers and accommodation for two visitors next time a meeting is
held in Hong Kong.

To: Agnes Wong

Subject: Hong Kong travel arrangements

Dear Mrs Wong,

Last month my company arranged fights, ground transfers and hotel accommodation through
your company, Star Travel. We were hosting a meeting for our regional managers here in Hong
Kong. We were very unhappy with the results of the booking.

Though all of the fight arrangements were acceptable, two members of our group were
not met at the airport as agreed, though their fights arrived on time. After waiting to be met, they
finally took taxis. However, when they arrived at the hotel, it turned out that their booking had
been changed to a different hotel. They again had to take taxis to get to the right location.

We were treated very poorly by Star Travel and feel we are entitled to compensation.
Please contact me as soon as possible to discuss how we may resolve this situation.

Yours sincerely,

Ms Eleanor Adams
Task Achievement  (5)  Spelling (5)  Accuracy (5)  Coherence/Cohesion (5) 

-0.2 for each mistake  -0.5 for each mistake  -0.5 for each mistake 
Total   Total  Total  Total 
 

Writing total    20% 

SPEAKING 

Choose 2 topics to comment on. 

1. What is your greatest strength and weakness?

2. What are the qualities of an ideal boss?
 3. Tell me about a time you solved a problem by coming up with a creative
solution.
4. What kind of advertisement do you like?
5. What makes a good/bad leader?
6. Do you think friends make good business partners? Why or why not?
7. Which businesses do you think have the worst customer service?
8. Is it small or big companies that can adapt more quickly to changes in the
market place?
9. Is your career the career you thought you'd have when you were at school?
10.What book has influenced you the most? How has it influenced you?
 

Speaking total    20% 

 

SPEAKING ASSESSMENT  

TUTOR’S NAME :  

STUDENT’S NAME :  

Grading Scale  Trainer’s Comments 

   

•Accuracy       /5   

   

   

•Fluency        /5    

   

   

•Range of vocab       /5   

   

   

•Cohesion and coherence        /5   

   

TOTAL      /20