De La Salle University - Manila

Ramon V. del Rosario College of Business

Department of Decision Sciences and Innovation

COURSE CODE: AGRIMAN (Agribusiness Management)

Instructor: Jose Maria D. Palabrica Contact jose.maria.palabrica@dlsu.edu.ph

Details:
Consultation Hours: 1100-1200 W Class 1245- 1415 T F (Section K31)
Schedule: 1430- 1600 T F (Section K32)
Term/AY: 3rd / 2022-2023

Room V 306

Recurring Zoom Link:

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TYPE OF COURSE

Service learning _✓_ Hybrid Fully online In-person

GENERAL COURSE DESCRIPTION

Agribusiness Management will introduce the students on managing business in an agricultural
setting viewed in the context of multifarious challenges brought by climate change phenomena. It will
involve primarily the application of business management tools that have already been acquired in
other courses coupled with science-based innovations and technologies that will help ensure a sustainable agribusiness
venture. The Course aims to give future agripreneurs a basic understanding of concepts, theoretical and
practical insights in starting an agribusiness venture/s within an ever evolving environmental, social,
economic and political milieu.
SPECIFIC COURSE DESCRIPTION
This course is designed to introduce students to the challenges inherent to agriculture as an industry,
in the face of existential threat as a result of climate change. It aims to provide students with
theoretical knowledge and best practices related to the understanding of agriculture as a sustainable
business concern. This 14-week course will emphasize the unique business nature of agribusiness
through case analysis, presentation of reports on related topics, class discussions and a sustainable agribusiness plan.S

COURSE LEARNING OUTCOMES (CLO)

On completion of the course, the student is expected to be able to do the following:

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ELGA1 LO 1: Understand the significance of CLO1 Research and discussions
Critical and creative agribusiness and its contribution to the on agribusiness and their
thinker Philippine economy. contributions to the Philippine
LO 2: Analyze critically the cases and economy
readings assigned for specific topics CLO2 Case studies on
LO 3: Identify the various agribusiness agribusiness
successes and failures attributable to CLO3 Identify underlying
factors external and internal to the firm causes of successes and failures
of agricultural business ventures

ELGA2 LO 4: Learn how to think, CLO4 Present relevant case

Effective communicator communicate and present the studies before an audience
applications of the theory based from CLO5 Research and present a
insights gained from readings and cases viable agribusiness plan to a
LO 5: Propose an agribusiness plan to panel of examiners
their peer

ELGA3 LO 6: Develop the appropriate CLO6 Attend professional

Technically proficient perspective either as future owner or development activities and
and competent professional manager of an agribusiness webinars related to the course.
professional leaders entity

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ELGA4 LO7: Demonstrate the ability to CLO7 Practice professional
Service-driven, ethical, recognize the underlying ethical, legal values and business ethics in all
and socially responsible and sustainability implications inherent aspects of doing the research
citizens in agribusiness business situations and
apply that knowledge to make
responsible decisions.
LO8: Recognize the environmental and
social impacts of business decisions and
recommend appropriate sustainable
practices.
LO9: Ensure the timely completion and
submission of all course requirements
following the highest standards
prescribed by the faculty in-charge.
LO10: Contribute substantially to all
activities where the collective action of
a group is required.

FINAL COURSE OUTPUT

As evidence of attaining the above learning outcomes, the student is required to do and submit the
following during the indicated dates of the term.

Learning Outcome Required Output Due Date

CLO1, CLO3, CL6 Quizzes Weeks 5 and 10
CLO2, CLO4, Case Analysis with Oral Weeks 2, 3, 4, 6-8,
Presentation
CLO5, CLO7 Sustainable Agribusiness Plan Weeks 12 and 13
with Oral Presentation

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RUBRICS FOR ASSESSMENT

RUBRIC FOR CASE ANALYSIS, GROUP PAPER, CLASS PRESENTATIONS & FINAL
INTEGRATING PROJECT
Criteria Exemplary Very good Satisfactor Developing Beginning
5 4 y 2 1 Rating
3
Clarity and Paper is a Paper is Paper is Paper can Paper is
organizatio model of well- generally be generally poorly-
n of report clarity, written. well- understood, written.
conciseness, Ideas are written. although Ideas are
and logical presented in Ideas are ideas are disjointed
thought. a clear, often sometimes and
Ideas flow concise, and presented in presented in difficult to
smoothly organized a clear and a confusing understand.
between manner. organized and Tables and
paragraphs Tables and manner, but repetitive figures are
and across figures are are manner. haphazardl
sections. properly sometimes Not all y done, and
Tables and labeled and repeated tables and are not
figures do effectively unnecessaril figures are labeled
not only supplement y. Tables labeled properly.
supplement the main and figures properly.
the main text. are properly
text, but are labeled and
also self- effectively
contained. supplement
the main
text.
Utilization Relevant Relevant Relevant Relevant Theories,
of theory, theories, theories, theories, theories, models, or
models and models, or models, or models, or models, or concepts
concepts concepts are concepts are concepts are concepts are are not
explained, explained explained explained, explained,
and and and but and / or
successfully effectively adequately incorrectly incorrectly
synthesized utilized to used as used as used as
to generate generate tools of tools of tools of
revealing valuable description description description
insights. insights. and / or and / or and/ or
analysis. analysis. analysis.
Quality of Analysis is Analysis is Analysis is Analysis is Analysis is
description done done generally done with done
and / or systematical systematical done some carelessly,
analysis ly, and ly, and systematical system, but and
generates generates ly, and still generates
conclusions conclusions generates generates faulty and /
that are not that are conclusions faulty and / or illogical
only sound, sound and that are or illogical conclusions
logical, but logical. mostly conclusions. .
also full of sound and
practical logical.
insight.

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 Correctnes Paper is not Paper is Paper has Paper has Paper
s of only error- practically occasional few spelling contains
grammar free, but error-free, grammatical errors but numerous
and syntax also both in lapses, and many spelling
contains terms of practically grammatica and
language spelling and no spelling l errors. grammatica
that is both grammar. errors. Sentences l errors.
crisp and Sentences Sentences are coherent Sentences
elegant. are are but are
consistently generally construction constructed
constructed well- is still poorly and
well. constructed. weak. difficult to
understand.
Completen Contains the Contains the Contains Fails to Many of
ess of essential essential most of the include the
paper elements of elements of essential some of the essential
a term paper a research elements of essential elements of
from the paper from a research elements of a research
preliminarie the paper from a research paper from
s to the preliminarie the paper from the
appendices. s to the preliminarie the preliminari
Citations are appendices. s to the preliminarie es to the
complete, Citations are appendices. s to the appendices
have complete, Citations are appendices. are
correspondi have complete, Citations do missing.
ng entries in correspondi have not conform Citations
the ng entries in correspondi to the APA do not
references the ng entries in format. conform to
section, and references the References the APA
conform to section, and references are format.
the APA conform to section, and incomplete. References
format. the APA mostly are
Evidence of format. follow the incomplete.
research or APA
field work format.
(e.g. photos
and
interview
notes) is
included.
Total:

Grade: 24-25 – 100%; 22-23 – 95%; 19-21 – 90%; 16-18 – 85%; 13-15 – 80%; 10-12 – 75%; 7-9 –
70%; 5-6 – 65%
(Developed by R. Habaradas, 2011)

OTHER REQUIREMENTS AND ASSESSMENTS

Aside from the final output, the student will be assessed at other times during the term by the
following:
 2 Long Quizzes
 Recitation
 Group Reports/Case Study
 Peer Evaluation

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GRADING SYSTEM
The student will be graded according to the
following:  Quizzes & assignments 25%
 Case Analysis 20%
 Presentations & Class Participation 15%
 Agribusiness Plan 30%
 Peer Evaluation 10%
TOTAL 100%

Grades will be recorded in Canvas using percentage scores and translated to the final grade using
the conversion below:
4.0 - 97%-100%
3.5 – 92%-96.99%
3.0 – 87%- 91.99%
2.5 – 82% - 86.99%
2.0 – 78% - 81.99%
1.5 – 74% - 77.99%
1.0 – 70% - 73.99%
0.0 – below 70%

LEARNING PLAN
This course is three units, which translates into, at least, 105 hours of workload for the entire term. This
means that you are expected to spend roughly 7.5 hours, on average, per week on this course. This
includes 1.5 to three hours of lectures or seminars per week and 4.5 to six hours of “out of class”
(asynchronous) time spent on preparatory readings, studying time for exams as well as time spent on
preparing your assignments.

LEARNIN TOPIC WEEK REQUIRED READINGS AND/READING LEARNING

G NO. MATERIALS ACTIVITIES
OUTCOM
E
CLO1 1.Introduct (Week 1) Syllabus Lecture
ion to the Levelling of Expectations series
Course Groupings
 Course Case Analysis Format
Requirem Sustainable Agribusiness Plan
ents  What is Agribusiness?
 Class room  Significance of agribusiness
Policies and its contribution to the
 Agribusiness, Philippine economy.
Sustainable  What is Sustainable
Agriculture Agriculture?
definitions  Sustainable Agriculture and
what are we Agribusiness: Are they the same in all
talking important ways?
about?
 Pillars of Sustainable Agriculture
 Agricultural Production Systems
 Overview of Sustainable Agricultural
Technologies for Agribusiness

CLO2 2.. Sustainable (Week 2)  Sustainable Water Use and Management Lecture series,
CLO3 Water Use and Group
 Sprinkler and Dripping Irrigation
presentation
CLO4 Management  Fog Harvesting and class
CLO6  Rainwater Harvesting discussion
CLO7 Case
analysis

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 (Week 3)  Sustainable Crop Management Lecture
CLO2 3. Sustainable  Crop diversification and new series,
CLO3 Crop Varieties Group
CLO4 Management  New varieties from Biotechnology presentation
CLO6 ,  Ecological pest management and class
CLO7  Seed and grain storage discussion
Case
analysis
CLO2 4. Sustainable (Week 4)  Sustainable Soil Management Lecture
CLO3 Soil  Slow-forming Terrace series,
CLO4 Management  Conservation Tillage Group
CLO6  Integrated Soil Nutrient Management presentation
CLO7 and class
discussion
Case analysis
(Week 5) 1st Long Quiz- Coverage: Topics 1-4 (Sit-down,
closed notes)
CLO2 5. Sustainable (Week  Sustainable Livestock Management Lecture
CLO3 Livestock 6) series,
 Selective Breeding via Controlled Mating
CLO4 Management  Livestock Disease Management Group
CLO6 presentation
CLO7 and class
discussion
Case analysis
CLO2 6. Sustainable (Week 7)  Sustainable Farming Systems Lecture
CLO3 Farming  Mixed Farming series,
CLO4 Systems  Agro-forestry Group
CLO6 presentation
CLO7 and class
discussion
Case analysis
CLO2 7. Products used (Week 8)  Understanding products used in Lecture
CLO3 in sustainable sustainable agriculture series,
CLO4 agriculture Group
CLO6 presentation
CLO7 and class
discussion

(Week 9) INDEPENDENT LEARNING WEEK

CLO2 8 Sustainable (Week 10)  Sustainable Aquaventures Lecture
CLO3 Aquaventures series,
CLO4 Group
CLO6 presentation
CLO7 and class
discussion

 (Week 11)
2nd Long Quiz- Coverage: Topics 5-8 (Sit-down,
closed notes)
CLO5  Oral (Week 12) Full details regarding the final project for the Group
Presentation of Course will be discussed by the faculty in-charge presentation
Business Plan during the first week of the term and class
 Course discussion
assessment and Standard peer evaluation forms will be provided
peer evaluation to each student and they must be accomplished in
full before being submitted to the faculty in-
charge.
CLO5  Oral (Week 13) Full details regarding the final project for the Group
Presentation of Course will be discussed by the faculty in-charge presentation
Business Plan and class
during the first week of the term discussion
 Course Standard peer evaluation forms will be provided to Group
assessment and each student and they must be accomplished in full presentation
peer evaluation before being submitted to the faculty in-charge. and class

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 discussion

CLO5  Final (Week 14) SUBMISSION OF AGRIBUSINESS PLAN

Exam week.
A business plan is
required in lieu of
a final exam

TEACHING STRATEGIES

The teaching of the course shall be anchored on active learning with the following techniques employed:
 Socratic discussion
 Working in groups
Attendance to “Fourth Hour.” This activity is an opportunity for learning outside the classroom. The
Fourth Hour can be used for attending webinars that may be relevant to class discussions.
REFERENCES

RECOMMENDED BOOKS & READING MATERIALS FOR THE COURSE:

Barnard, Freddie L., Foltz, John, Yeager, Elizabeth and Brewer, Brady. (2020). Agribusiness Management,
(6th Ed.): Routledge

Mason, John. (2003) Sustainable Agriculture. Second Edition (Available in the Course Canvas File)

Pretty, Jules (2007). Agricultural sustainability: concepts, principles and evidence. (Available in the
Course Canvas File)

Ricketts, Cliff and Kristina G. Ricketts. (2017). Agribusiness Fundamentals and Applications. (2nd
Ed.): Cengage

Roche, Julian (2019). Agribusiness: An International Perspective. (1st Ed.): New York: Routledge.

R.A. 8435- The Agriculture and Fisheries Modernization Act 1997

CLASS POLICIES

COURSE SPECIFIC POLICIES:

ACADEMIC INTEGRITY POLICY

It is the mission of the Ramon V. del Rosario, Sr. College of Business (RVR-COB) to train its students in
the highest levels of professionalism and integrity. In support of this goal, academic integrity is highly
valued at RVR-COB and violations are considered serious offenses. Examples of violations of academic
integrity include, but are not limited to, the following:

1. Plagiarism – using ideas, data or language of another without specific or proper acknowledgment. Example:
Copying text from the Web site without quoting or properly citing the page URL, using crib sheet during
examination.

For a clear description of what constitutes plagiarism as well as strategies for avoiding it, students may refer to
https://www.accreditedschoolsonline.org/resources/preventing-plagiarism/. For citation styles, students may refer to
https://apastyle.apa.org/instructional-aids/reference-guide.pdf.

2. Cheating – using or attempting to use unauthorized assistance, materials, or study aids during examination
or other academic work (e.g. using a cheat sheet in a quiz or exam, altering a grade exam and resubmitting it for a
better grade.

3. Fabrication – submitting contrived or improperly altered information in any academic requirements (e.g.,
making up data for a research project, changing data to bias its interpretation, citing nonexistent articles, contriving
sources.

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 DEPARTMENT POLICIES:

 If there are conflicts in the final examination schedule, follow the University policies on order of
priority.
 Please observe the virtual consultation hours/schedule of the faculty member.
 For student concerns regarding the BSA program or the course, please set an online appointment with
the Department Vice Chair through email. Patrick R. Hariramani at patrick.hariramani@dlsu.edu.ph.
For all other inquiries, please email me at: jose.maria.palabrica@dlsu.edu.ph.
NETIQUETTE

 When posting on the discussion boards and chat rooms, it is important to understand how to
interact with one another online through netiquette. Your AnimoSpace Manual enumerates
the netiquettes below:
 Treating other users with respect. Remember that you are talking with human beings behind
the screen.
 Always using your professors’ proper title. Unless specifically invited, do not refer to them by
first name.
 Reading all messages in a discussion thread before replying so as not to repeat someone else’s
post without adding something of your own to it
 Using clear and concise language with correct spelling and grammar
 Keeping discussion posts brief but thorough, on topic and within the scope of the course material
 Reviewing your posts before sending to ensure you are avoiding slang terms, texting
abbreviations and caps lock
 Being open minded of other’s opinions even when they differ from your own
 Muting your microphone in a conference if it is not your time to talk in order to minimize
background sound
 Sending private messages to individuals instead of flooding the public chat

ONLINE CLASS POLICIES:

 Use of standard font type, size and file type submissions.

 Font type: Times New Roman
 Font Size: 12
 Double space
 File Type Submissions: MS Office file types. (.docx, .xlxs, .pptx)
 Academic honesty should always prevail. Acts like, cheating, plagiarism and submitting
“recycled” learning output would be punished and reported.
 Log in to CANVAS on the agreed time of the class.

RVRCOB CODE OF ETHICS

As a business leader I recognize my role in society.

 My purpose is to lead people and manage resources to promote human development and the common
good and to create value that no single individual can create alone.
 My decisions affect the well-being of individuals inside and outside my enterprise, today and
tomorrow.
Therefore, I promise that:
 I will manage with loyalty and care, and will not advance my personal interests at the expense of my
enterprise or society.
 I will promote socially useful products and services which serve human development, keeping in
mind reasonable access for the poor and underprivileged.
 I will understand and uphold, in letter and spirit, the laws and contracts governing my conduct and
that of my enterprise.
 I will refrain from corruption, unfair competition, or business practices harmful to society.
 I will respect the human rights and dignity of all people affected by my enterprise, and I will oppose
discrimination and exploitation.
 I will promote a humane and enabling work community within my organization.
 I will promote the just allocation of resources for all stakeholders of the company.

 I will respect the right of future generations to advance their standard of living and enjoy a healthy
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 planet.
 I will report the performance and risks of my enterprise accurately and honestly.
 I will invest in developing myself and others, helping the management profession continue to
advance and create sustainable and inclusive prosperity.
 In exercising my professional duties according to these principles, I recognize that my behavior must
set an example of integrity, eliciting trust and esteem from those I serve. I will remain accountable to
my peers and to society for my actions and for upholding these standards.

Adapted from:
The Global Business Oath (http://theoathproject.org/?page_id=47 )
Vocation of the Business Leader (http://www.stthomas.edu/cathstudies/cst/VocationBusinessLead/)

COVENANT FOR SHARED PROSPERITY

We therefore pledge and commit to:

 Recruit, train and develop our employees and managers to be the best that they can be irrespective of
gender, alma mater, age, ethnicity and religion; provide just compensation and benefits; promote
meritocracy and encourage work-life harmony;
 Provide only quality products and services that are of continuing value to our customers;
 Treat our goods, service and funds providers fairly, ethically and with respect as we expect them to treat
their own workers in their supply chain the same way;
 Be actively involved in the communities where we operate in with particular attention to the needs of the
disadvantaged in those communities;
 Protect and preserve the environment for the benefit of current and future generations by employing
environment friendly technologies in all aspects of business operations; and
 Deliver reasonable and just returns to and fair treatment of our controlling and non-controlling
shareholders.

Adapted from: Philippine Business Group's Covenant of Shared Prosperity (November 5, 202

Prepared by:

Jose Maria Palabrica

Noted by:

Mr. Patrick R. Hariramani

Vice Chair, Decision Science and Innovation

Approved by:

Dr. Manuel R. Tanpoco Dr. Emilina R. Sarreal

Chair, Decision Science and Innovation Dean, RVR-College of Business

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