0

A
Feasibility Report
on
“HAIR DYES ”

Submitted By: Group - I

Third Year B.B.A
2022-2023

Submitted To:
K. S. School of Business Management &
Information Technology,
Gujarat university, Ahmedabad
 GROUP INFORMATION

SR. NO. ROLL NAME OF STUDENT

NO.

1 1203093 BHARWAD ANSHUL D.

2 1203094 BHADAURIYA HARSH RAJESHSINGH

3 1203096 BHAVSAR ISHA DHARMESHBHAI

4 1203103 DARJI ISHA GIRISHKUMAR

5 1203109 HARRAJ DEVANSHI SANJAYKUMAR

6 1203129 MULANI TWINKLE VINODBHAI

7 1203139 PARMAR JINAL RAMESHKUMAR

8 1203149 RATHOD HARSH SURESHBHAI

9 1203156 SOLANKI RIYA PRAGNESHBHAI

10 1203158 SUTARIA VISHANT JAYENDRA

11 1203159 THAKKAR HEMAL PRAFULKUMAR

12 1203171 ZALA SHREY DIPAKKUMAR

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 TABLE OF CONTENTS:

CH NO. CONTENT PAGE NO.

1. INTRODUCTION 9-26
Introduction to Feasibility Report
▪ Feasibility Study- Meaning
▪ Feasibility Report- Meaning
▪ Purpose, Importance and Benefits
▪ Types of Feasibility
Partnership Information
▪ Partnership Deed
▪ Legal Formalities
▪ Partnership Firm Information
Introduction to Dyes
▪ History of Dyes
▪ Selection of Project
Business Environment
▪ PESTLE Analysis

2. EVALUATION OF PRODUCT 28-38

Selection of Product
Product Line
Product Specifications
Projected Capacity of Production and
Sales

3. TECHNICAL FEASIBILITY- 1 40-59

Production Process
Process Flow Chart
Requirement of Plant & Machinery
Requirement of Utilities and
Commodities
Requirement of Drainage System

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 Requirement of Product Handling and
Storage System
Requirement of Miscellaneous Fixed
Assets
Plant Layout and Space

4. TECHNICAL FEASIBILITY- 2 61-63

Raw Materials
Power
Water, Fuel, Repairs and Maintenance

5. MARKETING FEASIBILITY 65-103

Mission, Vision, and Objectives
SWOT Analysis
7P’s of Marketing
Data Analysis and Interpretation (For
Consumers)
Data Analysis and Interpretation (For
Retailers)

6. HUMAN RESOURCE FEASIBILITY 105-115

Organization Structure
Assessment of Number of Personnel
Required
Job Analysis
Salary Structure
Training and Amenities to Employees
CONCLUSION 116
BIBLIOGRAPHY AND WEBOGRAPHY 116
APPENDIX 117-123

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 CERTIFICATE

This is to certify that the member of Group – I of Third Year MBA of

K. S. School of Business Management have successfully completed their project
work on Feasibility report of Hair Dye for the academic year 2022-2023 and
have duly submitted the project report to the institute.

Name of Project Guide: DR. SHAMINA ANSARI

Signature:
Date of Submission: 7th December 2022

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 ACKNOWLEDGEMENT

“Appreciation has the amazing habit of bringing more reasons to be grateful

for.” Hence, we would like to express our heartfelt appreciation to each and
every person who contributed and supported us in completion of the project.

The success and final outcome of this project required a lot of guidance
and assistance from many people and we are extremely fortunate to have got this
all along the completion of our project work. Whatever we have done is only due
to such great guidance and assistance and we would not forget to thank them.

We respect and thank our institute K.S SCHOOL OF BUSINESS

MANAGEMENT AND INFORMATION TECHNOLOGY as well as our
director DR, B.S.AGRAWAL SIR, for giving us an opportunity to carry out this
project work and enhance our knowledge.

We owe our profound gratitude to our project guide DR. SHAMINA ANSARI ,
who took keen interest on our project work and guided us all along till the
completion of our project work by providing all the necessary information for
developing a good report.

We are thankful to and fortunate enough to get constant encouragement, support

and guidance from our other faculties too.

Last but not the least, special appreciation to all our group members who have
actively participated in completion of this report.

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 PREFACE

As a part of MBA curriculum and in order to gain practical knowledge regarding

market scenarios for starting any new product, we are required to prepare this
feasibility report.
The basic objective behind doing this report is to get knowledgeable tools. The
project is completed by our own efforts and this has made us aware about various
prevailing market conditions and market competition. Through this project we
have learned a lot about HAIR DYES and market demand and supply for the
same.
We also gained knowledge regarding Technical Feasibility, Marketing
Feasibility, Human Resource Feasibility, Various Laws, Rules and Regulations
and many more. This report has helped us enhance our skills along with gaining
the practical knowledge.
Working on this project we came to know about importance of team work and
devotion towards the work.

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K.S. SCHOOL OF BUSINESS MANAGEMENT Page 8
 INTRODUCTION TO FEASIBILITY REPORT:

What is feasibility study?

- A feasibility study is a comprehensive evaluation of a proposed project that evaluates
all factors critical to its success in order to assess its likelihood of success.
- In a feasibility study, a proposed plan or
project is evaluated for its practicality.
As part of a feasibility study, a project or
venture is evaluated for its viability in
order to determine whether it will be
successful.
- As the name implies, a
feasibility analysis is used to determine
the viability of an idea, such as ensuring
a project is legally and technically
feasible as well as economically justifiable. It tells us whether a project is worth the
investment—in some cases, a project may not be doable. There can be many reasons
for this, including requiring too many resources, which not only prevents those
resources from performing other tasks but also may cost more than an organization
would earn back by taking on a project that isn’t profitable.
- A feasibility study aims to
provide an independent
assessment that examines all
aspects of a proposed project,
including technical, economic,
financial, legal, and
environmental considerations.
This information then helps
decision-makers determine
whether or not to proceed with the
project.
- The feasibility study results can also be used to create a realistic project plan and
budget. Without a feasibility study, it cannot be easy to know whether or not a
proposed project is worth pursuing.

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 What is feasibility report?
- A feasibility report is a report that evaluates a set of proposed project
paths or solutions to determine if they are viable.
- The person who prepares a feasibility report evaluates the feasibility of different
solutions and then chooses their recommendation for the best solution. They then
present the feasibility report to their company and make their recommendation.

Purpose of a Feasibility Report

- The purpose of a feasibility report is to determine the feasibility of project paths and
choose the best option.
- A feasibility study aims to provide an independent assessment that examines all aspects
of a proposed project, including technical, economic, financial, legal, and environmental
considerations.
- It is conducted in order to objectively uncover the strengths and weaknesses of a
proposed project or an existing business.

Advantages of a Feasibility Report

- Feasibility study helps the firm in attaining a broad picture as well as a detailed analysis
of the profitability of its future business.
- Feasibility study provides invaluable detail and a scrutinized analysis of the entire
business scenario.
- This study helps ensure smooth running of the business and paves way for effective
operations.
- The feasibility study ensures that all determinations are made prior to jumping into the
business and learning about the shortcomings later.
.
Importance of feasibility study :
• The importance of a feasibility study is based on organizational desire to “get it right”
before committing resources, time, or budget. A feasibility study might uncover new
ideas that could completely change a project’s scope.
• Feasibility studies can identify the logistical, financial, and market challenges of a
proposed project by evaluating:
• What the estimate would be to fund the project
• When the potential business will offer a return on investment
• The market for the proposed product or service
• Likely consumers of the product or service
• Likely competitors with a similar product or service
• The price consumers may be willing to pay for the product or service
• How large of a market share a tribal business is likely to capture

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 Feasibility study can benefit us in following :
• It Improves project teams’ focus.
• It Identifies new opportunities.
• It can Provide us valuable information for a “go/no-go” decision
• It Narrows the business alternatives.
• It Identifies a valid reason to undertake the project.
• FS can Enhances the success rate by evaluating multiple parameters.
• It Aids decision-making on the project.
• It also tells us reasons not to proceed.

Types of feasibility :
1.Technical Feasibility :
• In Technical Feasibility current resources both hardware software along with
required technology are analyzed /assessed to develop project.
• This technical feasibility study gives report whether there exists correct required
resources and technologies which will be used for project development.
• Along with this, feasibility study also analyses technical skills and capabilities of
technical team, existing technology can be used or not, maintenance and up-
gradation is easy or not for chosen technology etc.

2. Operational Feasibility :
• In Operational Feasibility, degree of providing service to requirements is
analyzed along with how much easy product will be to operate and maintenance
after deployment.
• Along with this other operational scopes are determining usability of product,
Determining suggested solution by software development team is acceptable or
not etc.

3. Economic Feasibility –
• In Economic Feasibility study, cost and benefit of the project is analyzed. Means
under this feasibility study a detail analysis is carried out what will be cost of the
project for development which includes all required cost for final development
like hardware and software resource required, design and development cost and
operational cost and so on.
• After that it is analyzed whether project will be beneficial in terms of finance for
organization or not.

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4.Legal Feasibility –
• In Legal Feasibility study project is analyzed in legality point of
view.
• This includes analyzing barriers of legal implementation of project, data
protection acts or social media laws, project certificate, license, copyright etc.
• Overall it can be said that Legal
Feasibility Study is study to know if proposed project conform legal and ethical
requirements.

5. Schedule Feasibility –
• In Schedule Feasibility Study mainly timelines/deadlines is analyzed for proposed
project which includes how many times teams will take to complete final project
which has a great impact on the organization as purpose of project may fail if it can’t
be completed on time.
• When these areas have all been examined, the feasibility analysis helps identify any
constraints the proposed project may face, including:
Internal Project Constraints: Technical, Technology, Budget, Resource, etc.
Internal Corporate Constraints: Financial, Marketing, Export, etc.
External Constraints: Logistics, Environment, Laws, and Regulations, etc.

6. Marketing Feasibility –
• Just producing a product is not an ultimate end but rather a beginning.
• It is important that a product accept and adored by customers. In order to do so,
marketing department will have to check whether their strategies are viable in terms of
effectiveness and in terms of economy.

7. Financial feasibility–
• Financial feasibility means the ability of a project to achieve sufficient income, credit,
and cash flow to financially sustain the project over the long term and meet all debt
obligations.
• FF study is good business practice, especially for companies that are planning on
raising many millions of dollars and want to have the knowledge readily available to
make an educated decision about a project’s viability.

8. Human resource feasibility –

• The feasibility of managing human resources is one of the types of feasibility studies
required to implement various projects in all fields, as the human resources study the

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 human aspect and employment in the project or organization and what
are the problems they face during work, so it is called human
resources– that help individuals solve their problems to obtain At the highest level of
psychological comfort during work, as it is how we expect human resources to deal
with human problems that the police, courts, doctors, psychiatrists and trainers cannot
solve, so we will learn together in this article about human resource management.

PARTNERSHIP INFORMATION

Partnership Deed:
➢ This deed of partnership was made on 11th August 2022. Following terms were
considered during the making of partnership deed:

1. Name and Address of Firm:

The name of the firm is PRISM and the address of the firm is Plot N0.3,
Shreenath Industrial Estate, Bakrol, Nr. Kuha, Ahmedabad, Gujarat- 382210.

2. Name of Partners:
Anshul Bharwad, Harsh Bhadauriya, Isha Bhavsar, Isha Darji, Devanshi Harraj,
Twinkle Mulani, Jinal Parmar, Harsh Rathod, Shrey Zala, Riya Solanki, Vishant
Sutariya and Hemal Thakkar.

3. Nature of business:
The firm is partnership under the rules and regulations of The Partnership Act
1932.

4. Date of Commencement:
The partnership firm is established on 11th of August in the year 2022.

5. Duration of Partnership:
The partnership firm may continue till the final dissolution/liquidation. In a way
the partnership is fixed partnership till dissolution. If any partner wishes to
discontinue, he/she may leave by taking written consent from all the partners.

6. Capital contribution:
Initially the capital of the firm shall be 6 Crores. Each partner shall bring capital
of 50 Lacs.

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 7. Profit-Sharing Ratio:
All the partners shall bring the capital in equal proportion; hence
the profit-sharing ratio tends to be equal i.e. 1:1.

8. Management:
All the partners shall be the managing partners and shall look after all the day to
day transaction and any legal activities in the name of the firm.

9. Operation of Bank accounts:

The firm shall open a current account in the name of PRISM at KALUPUR CO-
OPERATIVE BANK. This account may be operated by Twinkle Mulani, Isha
Darji and Harsh Bhadauriya jointly as declared from time to time to the bank.

10. Borrowing:
For any kind of borrowing, there shall be requirement of written consent from
all the partners.

11. Accounts:
Regular books of accounts shall be prepared by the firm. All the day to day
transactions are to be recorded with proper calculations. The firms shall
regularly maintain in the ordinary course of business, true and correct accounts
of all its transactions and also of all its assets and liabilities, the property books
of account, which shall ordinarily be kept at the firm‘s place of business. The
accounting year will be the financial year beginning from 1st of April. For
auditing purpose, an auditor may b appointed by the firm but after getting
written consideration from all the partners.

12. Admission of New Partners:

Any new partner shall be admitted only after having return consent from all the
existing partners. Profit sharing of the new partner shall be in the ratio of the
capital brought. The new partner will be liable to take all the decisions
regarding to management and also liable for his liability.

13. Retirement of Partner: The partner can retire by giving a written notice to all
the existing partners as well as to the customers. He has to give notice before 2
months of retirement. At the time of retirement the partner shall get his share
back in the profit-loss sharing ratio (i.e. 1:1)

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 Partners And Their Managing Position:

TWINKLE MULANI,
FINANCE MANAGER

HARSH BHADAURIYA,
FINANCE MANAGER

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 VISHANT SUTARIYA,
HR MANAGER

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 ISHA BHAVSAR.
MARKETING MANAGER

DEVANSHI HARRAJ,
MARKETING MANAGER

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 JINAL PARMAR,
PRODUCTION MANAGER

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 Legal Formalities:

CERTIFICATE:

Registration of Certificate
FORM H
SEE RULE 17
CERTIFICATE OF REGISTRATION

Registration No: AD000173520022004

It is certified that a firm by name “Prism Pvt. Ltd.”
With its head office Bakrol, GIDC, Ahmedabad East, Gujarat, India.
On 11th August 2015

Assistant
Registrar of
Firm
Ahmedabad

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 GOVERNMENT OF INDIA
FROM GST REG-06
[See Rule 10(1)]

Registration Certificate

Registration Number: - 23ADHSB3654DAZ

1 Legal Name Prism Pvt. Ltd
2 Trade Name Prism
3 Constitution of Business Partnership Firm
4 Address of Principal place of Plot N0.3, Shreenath Industrial Estate,
business Bakrol, Nr. Kuha, Ahmedabad,
Gujarat- 382210.

5 Date of Liability 11th August 2022

6 Period of Validity At will
7 Type of Registration Regular
8 Particulars of approving Gujarat
authority

Signature
Name of Officer
Designation GST Officer
Jurisdiction Ahmedabad
Date of issue of Certificate 11th August 2022

Note: The Registration Certificate is required to be prominently displayed at all of business

in the site.

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 INTRODUCTION TO DYES

HISTORY OF DYES
➢ Imagine a world without any colour, or more specifically, any coloured clothing. No
black dresses. No green hats or red shirts. No colour at all. It’s hard to imagine a
wardrobe without a multitude of hues and shades

❖ Fabric Dyes

➢ The first recorded mention of fabric dyeing dates all the way back to 2600 BC.
Originally, dyes were made with natural pigments mixed with water and oil used to
decorate skin, jewellery and clothing. Back then, natural dyes were used on caves in
places such as Spain
➢ The most commonly used dyes in ancient times were found near where they were
discovered. This meant that different colours often signified different geographical
locations.
➢ The colours were mixed from exotic plants, insects or sea life.
➢ Of all the colours in the ancient world, yellow was the most common colour, and could
be sought from a number of different parts. Other colours, like blue derived from indigo,
were found in plants located in India and Southeast Asia. However, It’s the colour purple
that truly changed history
➢ The colour purple could only be achieved by crushing thousands of shells of a mollusc
called Murex, found on the eastern coast of the Mediterranean. Because of this, it
became the most expensive colour to mix, and still is.
➢ Famously, When Alexander the Great conquered Persia, he saw clothes dyed with
purple, and liked it so much, that it became the colour associated with royalty.

❖ Synthetic Dyes

➢ Throughout history, people have dyed their textiles using common, locally available
materials. Scarce dyestuffs that produced brilliant and permanent colors such as the
natural invertebrate dyes Tyrian purple and crimson kermes were highly prized luxury
items in the ancient and medieval world.
➢ The first synthetic dye, mauve, was discovered serendipitously by William Henry
Perkin in 1856. Perkin obtained a bluish substance with excellent dyeing properties that

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 latter known as aniline purple, Tyrian purple or mauveine. Perkin
patented his invention and set up a production line. Many thousands of
synthetic dyes have since been prepared.
➢ This concept of research and development was strongly stimulated by Kekule’s
discovery of the molecular structure of benzene in 1865. In the beginning of the
20th century, synthetic dyestuffs had almost completely supplanted natural dyes.

HISTORY OF HAIR DYES

➢ Every woman has been dyeing, highlighting, toning and glossing enough to make their
head spin. Because for the majority of women, hair colour is an important part of
beauty.
➢ And we've come a long way in the journey to beautiful, vibrant, hair commercial colour.
Just how far? Just how many hairs have been tinted throughout the course of history?
Let’s find it.

❖ 1500 BC:
➢ Given how accomplished the Egyptians were as a civilization, it shouldn’t really
surprise us that they, too, dabbled in hair dye. They would use henna to camouflage grey
hair.
➢ Years later, the Greeks and Romans used plant extracts to color their strands. They also
created a permanent black hair dye. However, when they discovered it was too toxic to
use, they switched to a formula made with leeches that had been fermented in a lead
vessel for two months. It took a few hundred years to expand the color choices beyond
black.

❖ 300 BC:
• During the Roman Empire, prostitutes were required to have yellow hair to indicate
their profession. Most wore wigs, but some used a mixture made from the ashes of
burned plants or nuts to achieve the hue. Meanwhile, other ancient civilizations like the
Gaul and the Saxons were dyeing their hair a variety of vibrant colours to show their
rank and as a means of intimidating opponents on the battlefield.

❖ 500-1500s AD:
• Red hair first appeared as the result of a genetic mutation in the Dark Ages, with the
first documented case of natural-born redhead occurring in Scotland. For many years,
people with natural red hair were subjected to suspicions of witchcraft. It wasn’t until
Queen Elizabeth I took her reign that red hair become more acceptable.

❖ 1800s:
➢ Not much changed until the 1800s, when English chemist William Henry Perkin made
an accidental discovery that changed hair dye forever. In an attempt to generate a cure
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 for malaria, Perkins created the first synthesized dye in 1863. The color
was mauve and appropriately named Mauveine. Soon after, his
chemistry professor August Hoffman derived a color-changing molecule from
Mauveine (called para-phenylenediamine, or PPD), and it remains the foundation for
most permanent hair dyes today.

❖ 1907:
• In 1907, Eugene Schueller created the first chemical dye for commercial purposes. He
called it Aureole. It would later be called L’Oréal, as would the company he founded.

❖ 1931:
• In 1931, in what might just be the most successful public relations strategy ever, Hughes
released a film called Platinum Blonde, titled to promote and capitalize on the hair color
of the young star, Jean Harlow. Many fans quickly followed suit, dyeing their hair to
match Harlow’s. Hughes’s team even organized a chain of Platinum Blonde clubs across
the country, with a $10,000 prize that would go to any hairdresser who could copy
Harlow’s shade.
• Ironically, Harlow never admitted to dyeing her hair.

❖ 1950:
• Prior to 1950, going blond involved bleach and a lot of damage. Lawrence Gelb
advanced formulas in the 1930s, but the truly revolutionary discovery came in 1950.
That year, Clairol, the company Gelb founded with wife Jane Clair, introduced the first
one-step hair dye product that actually lightened hair without bleaching it. Miss Clairol
Hair Color Bath, which allowed women to color their hair at home, discreetly (this was

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 important, as women preferred not to publicize the fact that they
coloured their hair at this time) became a huge hit with the masses.

❖ 1960s – 1970s:
• By the late 1960s, colouring the hair was commonplace, and 1968 was the last year
Americans were asked to state their hair color on passports—the prevalence of hair dye
made this information pointless. And by the 1970s, public sentiments toward dyeing
your hair began to change. Slogans like L’Oréal’s “Because you’re worth it” encouraged
acceptance of openly using hair color products. Clearly, the shift in viewpoint was a
lasting one.

❖ 1980s:
• All the Hair Colour celebs began in the 1980s, the decade of celebrity endorsements.
Brands started securing the biggest names in Hollywood to endorse their products—a
natural progression, given Hollywood starlets had been serving as hair color inspiration
since the 1930s

❖ 2014:
• In May of 2014, while most of the population was embracing sombre and other, more
natural-looking hair color techniques, Kylie Jenner took the opposite approach and
made her first major hair color transformation. The youngest Jenner sister set herself
apart with the now-iconic teal blue tips. Little did we know this would be the first of
many vibrant hair colours for Jenner.

❖ Present Scenario:
• As of 2015, an “estimated 60 percent of women in the India use hair-colouring
products,". And these days, hair colours run the gamut. From believable looks like lived-
in color to buzzy techniques like tortoiseshell hair to pastel creations like opal hair, it’s
clear the future of hair color is going to be as rich as its past.
• In today’s era there are no old age woman who don’t colour her hair by the hair colour.
It’s one of the popular things nowadays.

SELECTION OF PROJECT:
• As a part of our MBA Curriculum, we have been assigned with this project.

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 BUSINESS ENVIRONMENT

PESTLE Analysis

PESTLE Analysis hair dyes on its

business tactics. PESTLE Analysis
examines the various external factors
like political, economic, social,
technological (PEST) which impacts
its business along with legal &
environmental factors. The PESTLE
Analysis highlights the different
extrinsic scenarios which impact the
business of the brand.

1. Political Factors:
The present political climate is favourable to the growth of Chemical & herbal products The
rules and policies of the government of the country has huge impact on its functioning. Dyes
cannot be tested on animals.

2. Economic Factors:
The market of dyes needs to constantly adapt itself according to the changes. The economic
stability and people’s income are a big factor affecting the sales of dyes in India. These
factors are determinants to an economy's performance that directly impacts a company
and also have resonating long term effects.

3. Social Factors:
Today’s generation love to show off. They love to beautify themselves and share it with
world. People today doesn’t want to go to salon for hair spa but want products so that they
can spa at home only. Today’s generation has become very conscious about the
environment, so they don’t purchase that product which has detrimental impact on the
environment. Moreover, due to the pressure of people government has banned the testing of
products on the animal.

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 4. Technological Factors:
Govt has created favourable climate for Research and Development in
country. Technology has a huge impact in the economy. Dyes invests a lot money in research
and development to develop state of art products and to gain the market share. New
categories are introduced like dermo cosmetics and cosmeceuticals which focusses on
antioxidants and anti-ageing properties. Through social media people are continuously
interacting with its customers and getting feedback and suggestions of its products.

5. Legal Factors:
Legal factors also influenced the development of the product that is why it is important to
work on the ethics and not use any illegal means to develop any product.
Prism was involved in many legal battles with different stakeholders at different point of
time. The company had won a battle against the low cost “smell-like” imitators. Many third
party were selling the product smell like it at a very low price.

6. Environmental Factors:
The companies nowadays need to be very careful about their products not harming the
environment as people are becoming more and more conscious about the environment.
Prism is making a great leap in sustainability. The us branch of Prism has been named as
top performing global company on sustainability in 2017. The company is focusing on
making eco-friendly product boxes. It has a strict policy of forest certification of its
packaging, which allows it to certify 99.85 of cardboard used for product boxes.

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 SELECTION OF PRODUCT:

• In India Hair Dyes are trending nowadays a lot. There are a variety of Hair Dyes
available for different occasions, from a wedding to even Job interviews. The reason is
also the changing trend and not even for a longer period of time but for a shorter
period, such that the trend changes rapidly, one day it’s a trend of blue hair then it
would take maximum 1-2 day for it to change from blue to Red or Purple. The
Demand for Fashionable, trendy, funky has opened a scope of development and
growth for Hair Dye Industry.

• The global hair dye market is segmented into chemical, natural, and vegetal.
According to estimates, the chemical segment held more than 50% market share in
2021 due to their longer shelf life.

• A growing proportion of millennials are embracing current trends in clothing, which

includes attractive hair coloring. The hair color market is being driven by evolving
lifestyles, increased urbanization, and the rising youth population in emerging
economies. The vegetal hair color segment is expected to grow at a CAR of 8.7% in
the years to come.

• Global hair color market generated a revenue of US$ 17,559.7 million in 2021 and it is
estimated to reach the valuation of US$ 33,794.2 million by 2030 at a CAGR of 71S%
during the forecast period, 2022-2030.

• The Indian Hair Color Market was valued at $ 477 million in FY 2020 and is forecast
to grow at a CAGR of over 17% until FY 2026 due to various growth factors such as
increasing urbanization and evolving lifestyles, growing hair-highlight trend, rising
market for salon services and innovative tools used in salons to strengthen the ease of
use of hair care products, which in turn would boost the sales value of hair colors and
other related products.

• The Major reason for the increasing Demand of the Hair dye industry growing is that
the ageing problem, the lifestyle of people has also changed and the more the stress
the more there are adverse effects. It is the Market which would always be in demand
because people are gonna grow old and colour their hair.

• The Indian Hair dye Market is segmented based on Product Type, Product
Formulation, Gender, Application, Region and Company. Based on Application, the
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 market is segmented into Total Grey Coverage, Roots Touch-Up,
Highlighting and Others. Total Grey Coverage segment is expected to
lead the country’s hair colour market in FY 2020 and is also expected to lead in future
due to increasingly ageing population.

• The main drivers of this hair dye market are China and India, which together
accounted for a significant global hair color expenditure in 2021. These two countries
are increasingly obsessed with altering their appearance, with over 60% of Chinese
women and 45% of Indian women dyeing their hair sometime during their lifetime.

• There are several reasons why Asian consumers in the hair dye market are so keen on
having a varied range of hair colors. One reason is that many Asians especially in
Japan and South Korea believe that having multiple types of hair shows diversity and
strength. Another reason is that people in Asian cultures often wear traditional dress
that does not allow for natural coloring or lightening of the hair. As a result, many
Asians opt for permanent or semi-permanent hair dyes to give them the desired look
without needing to change their clothing or hairstyle regularly.

PRODUCT LINE

HAIR DYE

REGULAR DYE ORGANIC DYE

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 REGULAR DYE

SEMI-PERMANENT PERMANANT
HAIR DYE HAIR DYE

DEMI-PERMANENT
HAIR DYE

TEMPORARY
HAIR DYE

ORGANIC DYE
(COLORS)

NATURAL BLACK BROWN DARK BROWN

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 30

 • REGULAR DYE (COLORS):

BLACK

SEMI-PERMANENT
DYE

BROWN

LEATHER BLACK

TEMPORARY DYE CARAMEL

FRENCH ROAST

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 BLACK

DEMI-PERMANENT
DYE

BROWN

PERMANENT DYE BLACK

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 32

 PRODUCT SPECIFICATION

• There are 2 types of Hair Dye :

1. Chemical
2. Organic

1). Chemical

➢ Color Available:

1. Caramel
2. Leather Black
3. French Roast
Texture : Cream Product

❖ Packaging:

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K.S. SCHOOL OF BUSINESS MANAGEMENT Page 34
 Weight Price
Temporary permanent Semi permanent Demi permanent

30 gms 190 rs 540 rs 390 rs 960 rs

70 gms 230 rs 570 rs 440 rs 1100 rs
100 gms 280 rs 620 rs 490 rs 1250 rs

2) Organic :

• Colors :
1. Natural Black
2. Natural Brown
3. Dark Brown
•Texture appearance: Powder form
• Shades :

Natural Black. Natural Brown dark Brown

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 • Packaging:

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 WEIGHT PRICE

30 gms 40 rs.

70 gms 80 rs.

100 gms 110 rs.

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 PROJECTED CAPACITY OF
PRODUCTION AND SALES

Projected Capacity of Production

1. Chemical Product:
Particulars Production Per Production per Production Per
day month year
Black 2000 52,000 6,24,000
Brown 2000 52,000 6,24,000
Caramel 2000 52,000 6,24,000
Leather Black 2000 52,000 6,24,000
French Roast 2000 52,000 6,24,000
Total 10,000 2,60,000 31,20,000
(Note: Here the production is done 26 days per month and total of 312 days in the
whole year.)
2. Herbal Product:
Particulars Production Per Production Per Production per
day Month Year
Natural Black 2000 52000 6,24,000
Dark Brown 2000 52000 6,24,000
Natural Brown 2000 52000 6,24,000
Total 6000 1,56,000 18,72,000

• Total Production of Both the Specified Product is 49,92,000 units per year.
• 4 Holidays are not included in Production process of per month.

Projected Capacity of Sales

➢ Our Company supplies the batches of the product and hence our total production of
the firm is being sold out unless some surprising situation.

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K.S. SCHOOL OF BUSINESS MANAGEMENT Page 39
 DETAILED PRODUCTION PROCESS

• Process Flowchart:

1.Checking 2.Weighing Of 3.Pre-Mixing

Ingredients Ingredients Of Chemicals

4.Mixing 5.Filling 6.Packaging

Raw Material:
➢ Most commercial hair dye formulas are complex, with dozens of ingredients, and the formulas differ
considerably from manufacturer to manufacturer. In general, hair dyes include dyes, modifiers,
antioxidants, alkalizes, soaps, ammonia, wetting agents, fragrance, and a variety of other chemicals
used in small amounts that impart special qualities to hair (such as softening the texture) or give a
desired action to the dye (such as making it more or less permanent). The dye chemicals are usually
amino compounds, and show up on hair dye ingredient lists with such names as 4-amino-2-
hydroxytoluene and m-Aminophenol. Metal oxides, such as titanium dioxide and iron oxide, are often
used as pigments as well.
➢ Other chemicals used in hair dyes act as modifiers, which stabilize the dye pigments or otherwise act
to modify the shade. The modifiers may bring out color tones, such as green or purple, which
complement the dye pigment. One commonly used modifier is resorcinol, though there are many
others. Antioxidants protect the dye from oxidizing with air. Most commonly used is sodium sulphite.
Alkalizes are added to change the pH of the dye formula, because the dyes work best in a highly
alkaline composition. Ammonium hydroxide is a common alkalizes. Beyond these basic chemicals,
many different chemicals are used to impart special qualities to a manufacturer's formula. They may
be shampoos, fragrances, chemicals that make the formula creamy, foamy, or thick, or contribute to
the overall action of the formula.
➢ Hair dyes are usually packaged with a developer, which is in a separate pouch. The developer is most
often based on hydrogen peroxide, with the addition of small amounts of other chemicals depending
on the manufacturer.

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 ❖ Whole Manufacturing Process of Hair Dye:

1. Checking Ingredients:
➢ Before a batch of hair dye made, the ingredients of product must be certified. That is, the chemicals must be
tested to make sure they are what they are labelled, and that they are the proper potency. Certification may be
done by the manufacturer in-house. In many cases, the ingredients arrive from a reputable distributor who has
provided a Certificate of Analysis, and this satisfies the manufacturer's requirements.

2. Weighing of Ingredients:
➢ Next a worker weighs out the ingredients for the batch. For some ingredients, only a small amount is necessary
in the batch. But if a very large batch is being made, and several ingredients are needed in large amounts, these
may be piped in from storage tanks.

3. Pre-Mixing of Chemicals:
➢ In some hair dye formulas, the dye chemicals are pre-mixed in hot water. The dye chemicals are dumped in a
tank, and water which has been already heated to 158°F(70°C) is pumped in. Other ingredients or solvents may
also be added to the pre-mix. The pre-mix is agitated for approximately 20 minutes.

4. Mixing:
➢ The pre-mix is then added to a larger tank, containing the other ingredients of the hair dye. In a small batch, the
tanks used may hold about 1,600 lbs (725 kg), and they are portable. A worker wheels the pre-mix tank to the
second mix tank and pours the ingredients in. For a very large batch, the tanks may hold 10 times as much as
the portable tanks, and in this case, they are connected by pipes.
➢ In a formula in which no pre-mixing is required, after checking and weighing, the ingredients go directly to the
mixing step. The ingredients are simply mixed in the tank until the proper consistency is reached.
➢ If a heated pre-mix is used, the second mix solution must be allowed to cool. The ingredients that follow the
pre-mix may be additional solvents, surfactants, and alkalizes. If the formula includes alcohol, it is no added
until the mix reaches 104°F(40°C), so that it does not evaporate. Fragrances too are often added at the end of
the mix.

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5. Filing:
➢ The finished batch of hair dye is then piped or delivered to a tank in the filing area. A nozzle from this tank lets
a measured amount of hair dye into pouches, moving beneath it on a belt. The filled pouches continue on the
belt to machines, which affix labels and cap them.

6. Packaging:
➢ From the filling area, the pouches are taken to the packaging line. At the packaging line, the hair dye pouch is
put in a box, together with any other elements such as a pouch of developer or special finishing shampoo,
instruction sheet, and gloves and cap, or any other tools provided for the consumer. After the package is
complete, it is put in a shipping carton. The full cartons are then taken to the warehouse to await distribution.

Production Process of Organic Product:

➢ Production process of Organic Hair dye is also same as chemical product; the measure
difference we can consider is that in the making of Organic product we use powder form
of natural resources like organic henna powder, organic sikakhai powder and other
which are required for production of units for different colors and after testing of this
powder form material further process goes same as chemical product.

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 REQUIREMENT OF PLANT & MACHINERY

• Requirement of Plant
Property Details:
Total Space : 15,500 Sq. ft.
Address : Shreenath Industrial Estate, Bakrol, Nr. Kuha, Ahmedabad, Gujarat- 382210

BAKROL

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 • Requirement of Machinery

1. Powder Mixer Machine:

Price : 68,000 INR
Capacity : 100 kgs/rotation
Automation : Semi-Automatic
Weight : 300 kgs.
Power : 5kW
Use : To mix the powder well

➢ Innovative Powder Mixer Machine is widely used in Food, Pharma, Chemical,

Detergent & other Industries.
➢ Innovative Insence Powder Mixing Machine consist of U-shaped bowl and roatating
agitator. Agitator rotates in bowl and mix incense powder effectively.

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 2. Powder Filter Machine:
Price : 28,500 INR
Capacity : 40 kgs/rotation
Automation : Automatic
Weight : 130 kgs.
Power : 3kW
Use : To filter or sewing the powder

➢ A powder filter machine is an electronic gadget that effectively reduces interference of

particles or any component in powder.
➢ Eliminate small particles that build hurdles in the process of Hair-Dye.

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 3. UV Machine Technology:
Price : 1,52,500 INR
Capacity : 15 kgs./rotation
Automation : Automatic
Weight : 150 kgs.
Power : 12kW
Use : To reducing the small particles from the powder

➢ UV-cured powder coatings can detect even the small particles & bacteria existing in
the powder and it finishes the process of killing them so that the powder became
harmless.
➢ It’s one of the safety machines to enhance the quality of the Hair-Dye.

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 4. Vacuum Pouch Machine:
Price : 52,000 INR
Capacity : 100 pouch/rotation
Automation : Semi-Automatic
Weight : 109 kgs.
Power : 10kW
Use : For the packaging of Hair-Dye

➢ Vacuum pouch machine is used for the packaging of pouch in such manner so that
there is no space for air in the pouch.
➢ Here the Hair-Dye mixer is not in contact with the air, so it enhances the durability of
the Hair-Dye mixer.

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 5. Batch Printing Machine:
Price : 98,000 INR
Capacity : 100 pouch or boxes/rotation
Automation : Semi-Automatic
Weight : 125 kgs.
Power : 13kW
Use : To printing the batch details on the pouch & boxes

➢ Batch Printing machine is used for printing the batch details like: Manufacturing date,
Batch no., Expiry dates, Ingredients, Place of manufacturing, Application process, DO’s
& DONT’S etc.
➢ From these customers gets more clarity about the Hair-Dye.

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 6. Pick & Grab Machine:
Price : 24,000 INR
Capacity : 6 boxes/rotation
Automation : Automatic
Weight : 50 kgs.
Power : 8kW
Use : To pick & grab the boxes

➢ Pick & Grab machine is used for picking & putting the boxes in the cartoon without the
human contact.
➢ Lesser the human contact, Lesser the error happens.
➢ There are no human requires for this process, because this machine is fully automatic.

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 7. Security Label Machine:
Price : 50,000 INR
Capacity : 2 boxes/rotation
Automation : Semi-Automatic
Weight : 92 kgs.
Power : 13kW
Use : To mark the security label and barcode on the box

➢ Security label machine is used for marking the security label and the barcode sticker of
our product on boxes.
➢ It marks that whether our product is up to the set standards or not, whether our product
is quality checked or not.
➢ Purpose of marking the barcode sticker is to let all the customers aware about our
quality standards.

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 8. Carton Sealer Machine:
Price : 15,000 INR
Capacity : 1 box/rotation
Automation : Semi-Automatic
Weight : 48 kgs.
Power : 5kW
Use : To pack & seal the cartons

➢ The carton tape sealing machine uses an adhesive tape to seal the box or carton.
➢ It is a fast process and easy to implement. It finishes the process of the upper and
down sealing at one go.
➢ The key part of the sealing machine is to drive the motor, the larger the motor, the
better the power.

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 9. Conveyer Belt Chain:
Price : 36,000 INR
Automation : Automatic
Weight : 40 kgs.
Power : 5kW
Use : Throughout the whole process

➢ Conveyor Belt can be used to transport products in a straight line or through changes in
elevation or direction.
➢ We will use conveyer belt throughout the whole process to transferring the packets and
boxes to the next stage from the previous stage
➢ We will use it for conveying bulk materials throughout the whole process.

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 REQUIREMENT OF
UTILITIES & COMMUNICATION

• Electricity:
➢ The core use of electricity in our organization is in the production department to run
machines.
➢ The connection has been taken from torrent power limited. The minimum electricity bill
is estimated as 50000 RS. Per month.
➢ It is used for the communication inside the organization to the employees as well as
outside the organization.

• Landline and Wi-Fi:

➢ We are having the Landline and Wi-Fi facility of Jio Fibre.

• WhatsApp group:
➢ We have one WhatsApp group for any update and internal communication. This group
involves all the workers and company’s owner.

• Water:
➢ In the process of production of hair dye, we need some amount of water as the source
of basic amenities required in plant.
➢ Clean and quality drinking water is essential for workers and other staff at the factory

• Notice:
➢ Company has a notice system for giving instruction to employees and workers.
Whenever there is need to give any common information, then notice will be circulated
among all employees.

• Transport facility:
➢ We have auto and tempo for delivering our products at wholesale and retail shops.

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• Instagram page and Facebook page:
➢ We might expand our business on online platforms too in order to attract
a greater number of customers.

• Projector:
➢ One projector is required for presentation of different reports and to show data.

• Reports:
➢ Reports are also used as communication medium, on basis of reports accountant prepare
books of accounts.

• Telephone:
➢ Two telephones are required for communication purpose, one is placed at purchase
department to deal with suppliers and one is placed at office.

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 REQUIREMENTS OF
DRAINAGE AND WASTE DISPOSAL

• Requirement of Drainage:
➢ Drainage systems are in place to remove the excess water in development. This could
be floodwater, rainwater, and different kinds of run off. Not having a proper drainage
system in place will result in flooding of low-lying areas, thereby causing property
damage and health risks.

• Requirement of waste disposal:

➢ It is our duty to dispose wastage in a proper way. Most hair dye contains harmful
chemicals that can be dangerous to the environment. This is why it’s best to carry your
hair dye waste to a hazardous waste collection centre.
➢ The great way to dispose of unused or leftover hair dye is to give it to a household waste
program. Simply get in touch with your municipality or other local authorities to figure
out if they are running such programs.

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 REQUIREMENT OF STORAGE FACILITY

• Storage facility in plant:

➢ We would have separate warehouse for raw materials and for finished goods as well.
➢ We have a storage of 200 sqft. Capacity

• Need for storage:

➢ Hair dye is the thing, which we have to handle carefully as it is directly connected to
our body Because we use it on our hair.
➢ And for normal hair dye we need certain kinds of chemical substance, for storage of that
substance we have cold storage.
➢ For Organic hair dye, we need natural substance like shikakai, amla etc. For storing that
we have related kind of storage system I.e. normal rack storage system.

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 REQUISITION OF MISCELLANEOUS ASSETS

➢ Miscellaneous assets are those which can be charged and can be used for shorter period
of time.

Miscellaneous Assets Quantity Per unit Total price

price (in (in Rs.)
Rs.)
Table 15 3,000 45,000
Chair 25 7,50 18,750
Couch 2 4,500 9,000
Fan 13 1,300 16,900
Tube light 19 170 3,230
Security cameras 6 4,000 24,000
Computer 4 32,000 1,28,000
Air conditioner 3 52,000 1,56,000
Wall clock 4 560 2,240
Landline telephones 2 800 1,600
Bulb 6 150 900
Router 1 2,100 2,100
LED Tv 1 35,000 35,000
Ro purifier 1 8,000 8,000
Water tank (5000ltr.) 1 8,500 8,500
Fire extinguisher 5 1,890 9,450
Electricity generator 1 2,50,000 2,50,000
(100KVA)
Total 109 7,18,670

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 PLANT LAYOUT AND SPACE

➢ GROUND FLOOR:

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 ➢ FIRST FLOOR:

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K.S. SCHOOL OF BUSINESS MANAGEMENT Page 60
 RAW MATERIAL:

• Regular Hair Dye

1. Permanent hair dyes

2. Demi-permanent hair dyes

3. Semi-permanent hair dyes

4. Temporary hair dyes

1. Permanent hair dyes:

✓ Hair coloured with permanent dyes would stay forever and does not get removed by washing.
Permanent hair dyes work on the principle of oxidation. They contain 4 important
components:

• Colourless dye precursors like PPD

• Oxidising agents like hydrogen peroxide (in 6% concentration)
• Couplers
• Aqua.
• Sodium Laureth Sulphate.
• Ethanolamine.
• Cocamide DEA.
• p-Phenylenediamine.
• Resorcinol.
• m-Aminophenol.
• p-Aminophenol.

2. Demi-permanent hair dyes:

✓ These are chemically milder as compared to permanent hair dyes. This is because they do
not contain ammonia. Also, they have lower concentrations of hydrogen peroxide (2% as

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 compared to 6% in permanent dyes). The color molecules of demi-
permanent hair dyes get deposited on the cuticle as well as penetrate into the
hair cortex.

3. Semi-permanent hair dyes

✓ Semi permanent dyes contain neither ammonia nor hydrogen peroxide. The color
molecules of semi permanent dyes do not penetrate into the cortex of the hair. They just get
deposited on and in the cuticle (outermost layer of the hair).

4. Temporary hair dyes

✓ Temporary hair dyes contain azo, triphenylmethane, anthraquinone, or indamine dyes while
semipermanent hair dyes contain nitro-phenylenediamines, nitro-aminophenols, and some
azo dyes.

➢ Organic Hair Dye:

✓ LAWSONIA INERMIS (Henna) - Universal Hair Care

Helps healthy hair growth and enhances hair shine.

✓ EMBLICA OFFICINALIS (Amla) - Super Food for Hair

A potent nutrition for hair and scalp. Highly rich in Vitamin C. Helps darken hair
pigment,intensify the colour & reverse hair greying.

✓ ECLIPTA PROSTRATA (Bhringraj) - Hair Revitaliser

Helps to maintain the tone of the colour and nourishes the hair up to its follicle.

✓ INDIGO TINCTORIA (Indigo) - Nature's Dye

A natural colour by Mother Nature which helps to develop deep colour in the hair.

✓ RUBIA CORDIFOLIA (Manjistha) - Scalp Reviver

Darkens and intensifies the hair colour and promotes scalp health.

✓ TRIGONELLA FOENUM-GRAECUM (Methi) - Nature's Colour Fixer

Helps to intensify the colour and detoxify the scalp.

✓ HIBISCUS ROSA-SINENSIS (Hibiscus) - Wonder Flower

Helps prevent dandruff and provide luster to the hair.

✓ CASSIA AURICULATA (Colourless Henna) - Nature's Hair Conditioner

Conditions and improves hair luster, boosts hair growth, soothes the scalp and reduces
dandruff due to it's antibacterial and antifungal properties.

✓ BACON MONNIERI (Brahmi) - Hair Growth Booster

Promotes healthy hair and scalp, reduces dandruff and hair fall.

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 POWER

✓ In our factory, all machines and equipment ‘s are totally dependent on electricity
✓ Electricity: Per month minimum 50,000 RS. Billing.
✓ Payment condition: Maximum 3 month to pay your payments.

WATER, REPAIRS AND

MAINTAINENCE

❖ Water:

✓ 2,000 litters of water is required to make 1,000 packets.

❖ Repairs & Maintenance:

✓ The employees of the company from which we bought the machine. They visit and check the
machine once every 15 days.

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K.S. SCHOOL OF BUSINESS MANAGEMENT Page 64
 SWOT ANALYSIS

‘S’ stands for Strength

▪ Hair colour is quick and easy to apply
▪ Eco friendly packing
▪ Adopting new technology and innovation in the interest of beauty
▪ Affordable and easily available
‘W’ stands for Weakness
▪ Tough competition
▪ Might not suitable for few customers with sensitive hair
‘O’ stands for Opportunities
▪ Hair greying problem is increasing, therefore increasing target base
▪ Increased sense of fashion and more marketing reach
‘T’ stands for Threats
▪ Growing competition within the field of cosmetic brands

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 7P’S OF MARKETING
•

The marketing consists of 4 P’s that is Product, Price, Place and Promotion and 3 P’s of
service which includes People, Process and Physical evidence. Let us discuss the same in
detail.

1) Product:
➢ A product is the item offered for sale. A product can be a good or service or
combination of both. It can be physical or in virtual form.
➢ Hair dye is considered as tangible/physical good. Hair dyes is the practice of changing
the hair colour. The main reason of using hair dye is to cover white and grey hair.
➢ The hair dye are of two types: Organic and Chemical also it is available in different
shades like black, brown, burgundy, caramel, rush etc.

2) Price:
➢ The amount of money which a buyer pays in order to buy something is known as
Pricing.
➢ Selection of price of a product is depend upon production cost, competition, and
customer value.

3) Place:
➢ Place is about how a business gets its product to the customers. Distribution is
achieved by using one or more distribution channels.
➢ Looking into current situation people mostly prefer to buy online because they get
different offers and discount. So we will make our brand available online, so that
customers can easily get our products at their doorsteps.
➢ Though there are some customers who prefer to purchase from nearby retail stores. So
we will reach to some wholesalers and retailers and convince them to sell our brand.
Also, we will provide credit period to retailers and wholesalers.

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4) Promotion:
➢ Promotion refers to the combination of marketing methods including
advertising, sales, public relations, and direct marketing to achieve goals.

• Promotion Mix:
• Sales Promotion:
A sales promotion is a marketing strategy in which a business uses a temporary campaign or
offer to increase interest or demand in its product or service.
We have different sales techniques to attract customers such as providing discounts, adding
extra volume (Grams) in same rates and BOGO offers.
• Advertising:
Advertising is a marketing tactic involving paying for space to promote a product, service, or
cause.
We will promote our hair dyes through giving ads in newspaper such as Divy Bhaskar,
Times of India, and Gujarat Samachar. Also, we will advertise our product through Banners
and Hoardings.
• Direct Marketing:
Direct marketing is a promotional method that involves presenting information about your
company, product, or service to your target customer without the use of an advertising
middleman.
We will market our hair dyes through social media account and through email and text
messages to inform our potential customers about new offers or newly launched products.
• Personal selling:
Personal selling is also known as face-to-face selling in which one person who is the
salesman tries to convince the customer in buying a product. It is a promotional method by
which the salesperson uses his or her skills and abilities in an attempt to make a sale.
Prism company will send their sales representatives door to door for selling hair dyes. The
main purpose of personal selling is to make aware about our product, to inform customers
about the benefits of our product like Prism Hair Dyes is made with natural ingredients, it
has no ammonia hair colour and leaves your hair smelling great, it also gives natural look
and glossy shine.
Our sales representative will also provide demos to the customers by using our hair dyes.

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 • Public Relations:
Public relations is a strategic communication process that builds mutually
beneficial relationships between organizations and their publics.
We are aiming that our company creates a good reputation in market. For which we ask
feedbacks from our customers also we will create a good customer care service centre where
our customers can get information 24/7 by just dialling our toll free no: 1800 1234 5678.

5) People:
➢ People, in the marketing mix, refers to anyone directly or indirectly involved in the
business side of the enterprise. That means anyone involved in selling a product or
service, designing it, marketing, managing teams, representing customers, recruiting,
and training.
➢ Prism Hair Dye believes that the employees are the real assets of the company. So, our
company aims at providing proper training programmes to our employees so that they
can work efficiently for the company. Also, we have appointed managers who
continuously keeps on motivating to the employees by ensuring their growth and
satisfaction level.

6) Process:
➢ The marketing process refers to all the steps a company takes to analyse market
opportunities, identify a target customer, and create a multifaceted marketing strategy
to interact with those customers and qualify leads for the sales team.

7) Physical Evidence:
➢ The physical evidence element of the marketing mix refers to the physical
environment experienced by the customer. This could include: the physical design and
layout of the premises.
➢ The Physical Evidence for Hair Dyes is the product itself and the bill of that product.

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 PRICING TABLE

Regular Hair Dye

Temporary Hair Permanent Hair Demi-permanent Hair

Quantity Dye Dye Semi-Permanent Hair Dye Dye

30g ₹190 ₹540 ₹390 ₹960

70g ₹230 ₹570 ₹440 ₹1,100

100g ₹280 ₹620 ₹490 ₹1,250

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 DATA ANALYSIS AND INTERPRETATION
(FOR CONSUMERS)

1.Gender:
Gender Responses
Female 106
Male 96
Total 202

Gender

Female
48%
52% Male

INTERPRETATION:
• We have done consumer survey on Hair Dye and we received 202 responses.
• This pie chart represents, gender of the respondent.
• Among these, 106 respondents are female respondents and 96 respondents are male
respondents.
• From these we can conclude that in our survey, female respondents are more than
male respondents.

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2.Age
Age Group Responses
Below 18 2
18-29 174
30-45 22
Above 45 4
Total 202

Age Group

174

2 22 4

Below 18 18-29 30-45 Above 45

INTERPRETATION:
• Above pie chart shows the age criteria.
• Out of total 202 responses 174 respondents are belongs to 18-29 age criteria.
• 22 respondents are from 30-45 age criteria, 2 respondents are from below 18 age
criteria and 4 respondents are from above 45 age criteria.
• In our survey, high responses we got from 18-29 age criteria

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3.Monthly Income
Monthly Income Responses
10,000-20,000 93
21,000-30,000 28
31,000-40,000 23
Above 40 28
Not Earning 30

MONTHLY INCOME
93

28
23 28
30

10,000-
20,000 21,000-
30,000 31,000-
40,000 ABOVE 40
NOT
EARNING

INTERPRETATION:
• This chart represents the monthly income of the consumers.
• The most of responses are from the people those who are having monthly income
between 10,000-20,000 (93 responses).
• 23 responses are from people having income between 31,000-40,000 .
• We got equal responses from people having income 21,000-30,000 , above 40,000 i.e.
28 responses
• There are high numbers of people those who are having monthly income between
10,000-20,000.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 72

4. Have You Ever Used Hair dyes?
Question 1 Responses

Yes 51

No 151

Hair dye users

51, 25%

Yes

151, 75% No

INTERPRETATION:
• Above chart represents how many consumers are using Hair Dye Product and how
many are not using it.
• From the total 202 responses, 51 respondents have used hair dye product.151
respondents have never used Hair dye product.
• There are less number of people who are using Hair Dye Product.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 73

 SURVEY OF HAIR DYE PRODUCTS USERS

5. Which type of Hair Dye do you Prefer?

Question Responses
Highlights 9
Herbal 30
Chemical 5
Bleach 7

Hair Dye Preference

30
30

25

20

15
9
10 7
5
5

0
Highlights Herbal Chemical Bleach

INTERPRETATION:
• This chart represents, which type of Hair Dye consumer like to have for their hairs.
For ex: Bleach, herbal, chemical etc.
• From total 51 responses for using hair dye, 58.8% of consumers are using herbal
hair dye, 17.6% of consumers are preferring highlights for their hair.
• 13.7% consumers are willing to do bleach in their hairs and 9.8% of consumers
preferring chemical hair dye.
• From the above chart, we can conclude that there are less number of people who
are using chemical Hair Dye.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 74

6. Which Company's Hair Dye you prefer to use?
Hair Dye Company Responses
Loreal Professional 20
Garnier Colour 21
Streax Colour 5
Godrej Colour 10

COMPANY PREFERENCE

LOREAL
PROFESSIONAL GARNIER
COLOUR STREAX
COLOUR GODREJ
COLOUR

INTERPRETATION:
o This chart shows which company’s Hair Dye consumers are prefer to use.
o Most of the responses of consumers are for using Garnier Color Naturals hair
dye product i.e. 21 respondents.
o There are 20 respondents who are using Loreal Professional and 10 respondents
are using Godrej Color.
o There are 5 respondents who are using Streax Color which is lowest amongst
all.
o Garnier Color Naturals Hair Dye is most preferable by the consumers in our
survey.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 75

7. How Many times is the Hair Dye Product used by you?
Hair Dye Usage Responses
Every 2 - 3 month 13
Every 4 - 5 month 8
Once a month 23
Twice a month 7

FREQUENCY OF HAIR DYE USAGE

25
23

20

15
13

10
8
7

0
Every 2 - 3 month Every 4 - 5 month Once a month Twice a month

INTERPRETATION:
• Above chart represent, how many times consumer the Hair Dye Product.
• There are 45.1% of consumers those who are using hair dye product once in a
month.
• There are also 25.5% of consumers who are using hair dye every 2-3 months,
15.7% of consumers are using every 4-5 month and 13.7% of consumers are
using hair dye twice a month.
• There are high number of people those who are using Hair Dye once in a month.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 76

8. What do you expect from your product for your hair?
Question 4 Responses
Damage Proof 17
Long Lasting Colour 20
Silky and Shiny Hair 23

Expectation from product

17, 28%
23, 38%
Damage Proof

Long Lasting Colour

Silky and Shiny Hair

20, 34%

INTERPRETATION:
• This chart shows that which are variants or qualities they want from their Hair
Dye Product.
• From 51 responses, 23 respondents are expecting silky and shiny hair from their
product, 20 respondents are expecting long lasting color for their hair.
• 17 respondents are expecting damage proof hair from their product. 45.1%
consumers are expecting silky and shiny hair from their product.
• Less number of people are expecting damage proof hairs from their product.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 77

9. Which are the Different types of products you have tried for your
hair?

Products Used Responses

Bajaj 6
Color mate 1
Garnier Colour Naturals 21
Godrej 12
Loreal Professional 22
Streax 4

PRODUCTS USED
25
22
21
20

15
12

10
6
5 4

1
0
Bajaj Color mate Garnier Colour Godrej Loreal Streax
Naturals Professional

INTERPRETATION:
o Above chart represent, different types of Hair Dye Products consumers are
using.
o There are 22 and 21 respondents of trying Loreal Professional and Garnier
Color Naturals. These two hair dye products are highly preferable by the
consumers.
o Consumers are also using Streax with 4 responses, Bajaj with 6 responses ,
Colormate with 1 respondents.
o From above description, we can conclude that Streax and Colormate are least
used by the consumers.
K.S. SCHOOL OF BUSINESS MANAGEMENT Page 78
10. From which product were you highly satisfied?
Products Responses
Bajaj 2
Colormate 1
Garnier Colour
Naturals 16
Godrej 9
Loreal
Professional 17
Streax 6

Product Satisfaction
18
16 17
16
14
12
10
8 9
6
6
4
2
2 1
0
Bajaj Colormate Garnier Colour Godrej Loreal Professional Streax
Naturals

INTERPRETATION:
• This chart shows that from which Hair Dye Product consumer is highly
satisfied.
• Consumers are highly satisfied with 17 responses for Loreal Professional ,16 for
Garnier Color Naturals , 9 responses for Godrej , 6 for Streax , 2 for Bajaj and 1
for Colormate.
• Bajaj and Colormate are the least satisfied and preferred hair dye products.
• Loreal Professional and Garnier Color Naturals are highly preferable hair dye
product by the consumers.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 79

11. What attracts you to buy a Hair Dye Product?
Attraction to buy hair dye product Responses
Brand Name 14
Durability 11
Packaging 4
Pricing 5
Quality 30
Quantity 3
Other 1

Attraction to buy hair dye

30
30

25

20

14
15
11

10
5
4
5 3
1

0
Brand Name Durability Packaging Pricing Quality Quantity Other

INTERPRETATION:
• Above chart represents, which types of things by consumers attracted to buy a
Hair Dye Product.
• Maximum of the consumers are attracts with the quality of the product. There
are 58.8% of consumers who are attracted by quality of the product.
• 27.5% of consumers are attracted by the brand name of the product, 21.6% of
consumers are attracted by the durability of product.
• From packaging 7.8% consumers are attracted , by quantity 5.9% consumers are
attracted , with pricing 9.8% of consumers are attracted and only 1 consumer is
attracted by suitability of quantity , quality and price.
• Minimum consumers are attracted by suitability of quantity, quality and price.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 80

12. Which colour of Hair dye product do you prefer to use?
Colour Preference Responses
Natural Black 30
Brown 15
Burgundy 7
Caramel 3
Rush 2
Other 1

COLOUR PREFERENCE
30

15

3
2
N A T U R A L B L A C KB R O W N 1
BURGUNDY
CARAMEL
RUSH
OTHER

INTERPRETATION:
• This chart represents, different colors which consumers are preferring to use.
• From 51 respondents, 30 respondents are using Natural Black Color for hairs,
15 respondents are using Brown Color , 7 respondents are going for Burgundy .
• Caramel, Rush, sky blue and green are the least preferred colors for hair dying.
• Maximum consumers are preferring Natural Black Color only

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 81

13. What is the main motive of using Hair Colour?
Main motive Responses
Ageing 18
Fashion 15
Trend 5
For an Occasion 11
Professional
Purpose 9

Main Motive of Using Hair Dye

18 18

16
15
14

12 11

10 9

6 5

0
AGEING FASHION TREND FOR AN OCCASION PROFESSIONAL
PURPOSE

INTERPRETATION:
• Above chart shows the motive of consumer for using Hair Color.
• Most of the respondents are using hair color because of ageing i.e. 18
respondents.
• 15 respondents are using hair color for fashion.
• There are also 11 respondents who are using hair color occasionally, 9
respondents are using for Professional purpose.
• 5 respondents are using hair color for following the trend.
• There are minimum consumers who are using hair color for trend.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 82

14. Are You Satisfied with your current Hair dye product?
Current Satisfaction Responses
Yes 46
No 5

SATISFACTION BY PRODUCT
No
10%

Yes
90%

• This chart represents, whether the consumer is satisfied with their current
product or not.
• 90.2% of respondents are satisfied with their current product and 9.8%of
respondents are not satisfied with their current product.
• Most of the respondents are satisfied with their current hair dye product.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 83

15. Will Customer prefer to buy a new Hair Dye Product, with many new
Variants and even Ammonia and Sulphate Free?
New Product Trial Respones
Yes 33
No 5
Maybe 13

NEW PRODUCT TRIAL

Maybe
25%

No
10% Yes
65%

INTERPRETATION:
o 33 respondents are willing to buy a new hair dye product , 13 respondents are not
sure for buying the new product and 5 respondents are not changing their current
product.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 84

 SURVEY OF NON HAIR DYE USERS

1. What is the Reason of not Using Hair Dye Products?

Reason of Not using Responses
Didn't find any suitable hair
colour 14
Too many chemical used in
products 48
It Damages Hair 71
Other 34

REASON OF NOT USING HAIR DYE

80 71
70
60
48
50
40 34
30
20 14
10
0
Didn't find any suitable Too many chemical It Damages Hair Other
hair colour used in products

INTERPRETATION:
• This chart represents, various reason of consumers for not using Hair Dye
Product.
• We have got 145 responses for not using Hair Dye product.
• Most of the respondents are not using hair dye product because it damages the
hair.
• 69 respondents are not using hair dye because of damaging hair, 45 respondents
are not using because of too many chemical ingrediants are there in hair dye.
• 14 respondents are not using because they didn’t find any suitable color for their
hair.
• Maximum number of consumers are not using Hair Dye because it damages the
hair.
• Less number of people are not using because they didn’t find any suitable color
for their hair.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 85

 2. In Future are you looking forward to use Hair Dye Product?
Future use of Hair Dye Product Responses
Yes 50
No 97
Maybe 1

Future use of Hair Dye Product

1%
34%

Yes

65% No
Maybe

INTERPRETATION:
• Above chart represents, if the consumer is looking forward to use Hair Dye
Product or not.
• From 148 responses, 97 respondents are not going to buy Hair Dye Product in
future.
• 50 respondents are going to buy Hair Dye Product in future.
• Maximum number of consumers are not going to buy Hair Dye Product in
future.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 86

3. What Qualities would you prefer in your Hair Dye Product?
Qualities Preferred in Hair Dye Product Responses
Ammonia Free 30
Dermatologist tested 43
Doesn't damage hair 92
Shiny Hairs 28
Other 6

Qualities preference from hair product

100
92
90
80
70
60
50 43
40 30 28
30
20 6
10
0
AMMONIA FREE DERMATOLOGIST DOESN'T DAMAGE SHINY HAIRS OTHER
TESTED HAIR

INTERPRETATION:
▪ This chart shows, which type of qualities consumer want from their Hair
Dye Product.
▪ Out of 145 responses, 101 respondents want qualities in Hair Dye Product
like it doesn’t damage their hair.
▪ 43 respondents want Hair Dye should be dermatologist tested by the
particular company. 31 respondents want shiny hair after applying hair
dye. respondents want Ammonia free hair dye which can be also herbal
dye.
▪ Maximum numbers of consumers want qualities in Hair Dye Product that
it doesn’t damage their hairs.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 87

4. Will you prefer to buy a new Hair Dye Product, with many new
Variants and even Ammonia and Sulphate Free?
Future Preference from New Product Responses
Yes 43
No 27
Maybe 77

Future Preference

43, 29%

Yes
No
77, 53%
Maybe

27, 18%

INTERPRETATION:
▪ Above chart shows, if the consumer will buy a new product with many new
variants and even ammonia and sulphate free.
▪ 33 respondents are willing to buy a new hair dye product, 13 respondents are
not sure for buying the new product and 5 respondents are not changing their
current product.
▪ Maximum number of consumers will buying the new Hair Dye Product with
many new variants.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 88

 DATA ANALYSIS AND INTERPRETATION
(FOR RETAILERS)

1. From where do you buy hair dye products?

From where do they buy Responses
Dealer 39
Manufacturer 10
Wholesalers 58
Other 8

FROM WHERE DO THEY BUY

58

39

10
8

Dealer Manufacturer Wholesalers Other

INTERPRETATION:
• We have done a Retailers Survey. We received 115 responses from various
retailers.
• This bar diagram shows, from where the retailers buy Hair Dye Product for selling.
• We also gave various options to retailers like Wholesalers, Dealers, Manufacturers,
Salons, Retail shop, Online, Medical store.
• 58 respondents buy product from wholesalers, 39 respondents buy from dealers, 10
respondents buy from manufacturers.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 89

 • 4 respondents buy from salon and there are equal number of
responses those who buy product from Retail shop, Online and
Medical store.
• Maximum number of respondents buy from Wholesalers, less number of
respondents buy from retail shop, online, medical store.

2. What is the reason of selling hair dye products in this locality?

Reason of Selling Responses
Good Marketplace 73
Convenient in transportation &
delivery 29
Highly Populated 21
Less Competition 21

Reason of Selling

Less Competition
15%

Highly Populated
14% Good Marketplace
51%

Convenient in
transportation &
delivery
20%

Good Marketplace Convenient in transportation & delivery Highly Populated Less Competition

INTERPRETATION:
• Above pie chart represents the reason for selling Hair Dye Product in particular
area.
• From 115 responses, 73 respondents sell Hair Dye Product in that locality because
of good market place. 42 respondents are selling because of convenient in
transportation and delivery.
• 31 respondents are selling because of area which have highly populated and 29
respondents are selling because of less competition in that particular area.
• There is high number of respondents those who are selling Hair Dye Product
because of good market place.
K.S. SCHOOL OF BUSINESS MANAGEMENT Page 90
3. What is the time duration of re-order?
Duration of Order Responses
Every 2 Months 58
Not regular 18
Twice a Month 39

Duration of Order

Every 2 Months

34%
Not regular

50% Twice a Month

16%

INTERPRETATION:
• This pie chart shows, at what time duration retailers re-order the stock of Hair Dye
Product.
• 50.4%respondents re-order their stock every 2 months. 33.9%respondents re-order
stock. 15.7%respondents are not giving regular orders of their stock.
• Maximum number of respondents are re-ordering their stock every 2 months.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 91

4. How much quantity do you prefer to purchase at every order?
Quantity of Order Responses
Less then 10 Boxes 27
Between 10-15 Boxes 45
Between 15-20 Boxes 24
More than 20 Boxes 19

QUANTITY OF ORDER
45
45

40

35

30 27
24
25
19
20

15

10

0
Less then 10 Boxes Between 10-15 Boxes Between 15-20 Boxes More than 20 Boxes

INTERPRETATION:
• Above bar diagram, represents the number of quantity retailers are prefer to
purchase at every stock.
• Out of total responses 115, 45 respondents are ordering 10-15 boxes. 27
respondents are ordering less than 10 boxes, 24 respondents are ordering 15-20
boxes and 19 respondents are ordering more than 20 boxes.
• There are number of retailers are ordering quantity of stock in 10-15 boxes.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 92

5. What Brands of Hair Dyes do you sell?
Brands Sold Responses
Loreal Professional 66
Streax 40
Garnier Color Natural 20
Godrej Hair Color 38
Other 4

brands sold
70
66
60

50
40 38
40

30
20
20
4
10

0
LOREAL STREAX GARNIER COLOR GODREJ HAIR OTHER
PROFESSIONAL NATURAL COLOR

INTERPRETATION:
• This bar diagram shows, which brands of hair dye they sell in market. We have
given option for brands name like: Loreal professional, Streax, Godrej Hair Color,
Garnier Color Naturals, Zeba Hair Dye etc.
• From the total 115 responses, 66respondents are selling Loreal Professional, 65
respondents are also selling Godrej Hair Color, 57 respondents are selling Streax,
45 respondents are selling Garnier Color Naturals.
• From Zeba, Zeba Hair Dye and Bombay shaving company (beardo) there is only 1
respondents who are this particular product.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 93

6. Which Brand of Hair dye is in Maximum Demand?
Max Demand Products Responses
Loreal Professional 51
Streax 30
Godrej Hair Color 46
Garnier Color Natural 35
Other 2

Maximun products in demand

Other
Garnier Color
1%
Natural Loreal Professional
22% 31%
Loreal Professional
Streax
Godrej Hair Color
Godrej Hair Color
28% Streax Garnier Color Natural
18%
Other

• Above pie chart represents, which brand of Hair Dye is in maximum demand in the
market.
• Loreal Professional is in the high demand according to the 51respondents of
retailers. According to 46 respondents Godrej Hair Color is in the maximum
demand.
• 35 respondents, according to them Garnier Color Naturals is in high demand in that
particular area. 30 respondents are saying Streax is in high demand in the market.
• Zeba and tresemme hair dyes are in least demand in the particular area.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 94

7. Why do you prefer above mentioned Brands?
Brand Selling Preference Response
High Profit Margin 36
Additional Benefits 22
Consumer's Rate of Satisfaction is high
(High Demand) 47
Easy Transportation 10
Total 115

Brand selling preference

47
50

45

40 36

35

30
22
25

20

15 10
10

0
High Profit Margin Additional Benefits Consumer's Rate of Easy Transportation
Satisfaction is high
(High Demand)

INTERPRETATION:
• This bar diagram shows, why the retailers are preferring above brands.
• 40.9% of total responses are preferring above brands because of in that particular
area consumer’s satisfaction is high.31.3% of total responses are preferring above
brands because of high profit margin.
• 19.1%of total responses are preferring above brands because of additional benefits.
8.7% of total responses are preferring above brands because of easy transportation.
• Maximum respondents are going with the consumer’s satisfaction for preferring
various brands.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 95

8. What is the Average no. of sales of Hair Dyes per day of Any brand?
Average Sales Responses
0-20 48
20-50 50
50-60 16
More than 60 1
Total 115

Average Sales

50
48

16

0-20 20-50 50-60 MORE THAN 60

INTERPRETATION:
• Above bar diagram represents, the average no. of sales of Hair Dye per day of any
brand according to the Retailers.
• 50 respondent’s average no. of sale is between 20-50%. 48 respondent’s average
no. of sale is between 0-20%. 16respondent’s average no. of sale is between 50-
60%. There is only 1 response of having average no. of sale above 60%.
• Maximum average no. of sale is between 20-50% and minimum is above 60%.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 96

9. Do you get any Credit period for payment of the Stock?
Credit Period Responses
Yes 82
No 33
Total 115

Credit Period

29%

Yes No

71%

INTERPRETATION:

• This pie chart shows that, did the retailers get any Credit period for the payment of the
stock or not.
• Out of 115 responses, 82 respondents are getting credit period for the payment of the
stock. 33 respondents are not getting any credit period for the payment of the stock.
• High no. of responses are getting credit period for the payment of the stock.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 97

10. Which payment method do you use the most for payment of orders?

Payment
Method Response
Cash 65
Cheque 29
Instalment 14
Digital
Payment 17

PAYMENT METHOD

65

29

17
14

Cash Cheque Installment Digital Payment

INTERPRETATION:
• Above bar diagram represents, types of payment methods used for payments orders.
• From total responses, 65 respondents are using cash payment. 35 respondents are
using cheque payment for payments of orders, 27 respondents are using digital
payment method and 19 respondents are using instalment method for the payments of
orders.
• Maximum no. of responses are using cash payment only for payments of orders.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 98

11. According to you how retailers can attract more customers?
Attract Customers Response
By Discount Offers 40
Organising Lucky
Draw 18
Sale offers: Buy 1 get
1 free 46
Coupons/ Vouchers 6
Other 3

HOW TO ATTRACT CUSTOMERS

46
40

18

6
3

By Discount Organising Lucky Sale offers: Buy 1 Coupons/ Other

Offers Draw get 1 free Vouchers

INTERPRETATION:
• This bar diagram shows, how retailers can attract the customers.
• 40.7% of total responses, attract customers by Sale offers: Buy 1 get 1 free. 35.4% of
total responses attract customers by discount offers, 15.9% of total responses attract
customers by organizing lucky draw.
• 5.3% of total responses attract customers by providing coupons and vouchers. Some
retailers also attracts customers by giving them some free product.
• High no. of retailers attracts customers by Sale offers only.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 99

12. How much discount do you get from the dealer?
How much
Discount Responses
No Discount 13
1-5% 37
5-10% 48
10-15% 15
More than 15% 2
Total 115

DISCOUNT FROM DEALER

60

50 48

40 37

30

20 15
13
10
2
0
No Discount 1-5% 5-10% 10-15% More than 15%

INTERPRETATION:
• Above bar diagram represents, no. of discount retailers get from the dealers
• Out of 115 responses, 48 respondents are getting 5-10% of discount from the
dealers. 37 respondents are getting 1-5% of discounts, 15 respondents are getting
10-15% of discount.
• There 13 responses of retailers who are not getting any discount and 2 respondents
are getting more than 15% of discount from the dealers.
• There are high no. of respondents those who are getting 5-10% of discount from
the dealers.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 100

13. Which payment method do you prefer most for getting payment from
your customers?
Payment
Preference Responses
Cheque 26
Digital
Payment 23
Cash 83

Payment preference

26, 20%

Cheque Digital Payment Cash

23, 17%
83, 63%

INTERPRETATION:
• This bar diagram shows, types of payment methods which is preferred more for
getting payments from your customers.
• 83respondents are preferring cash payment method for getting payments. 26
respondents are preferring cheque methods. 23 respondents are preferring digital
payment method for getting payments.
• Maximum no. of retailers are preferring cash payment for getting payments from their
customers.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 101

14.How much discount do you give to your customers?
Discount to
customer Responses
No discount 15
1-5% 39
5-10% 54
10-15% 5
More than 15% 2

DISCOUNT TO CUSTOMER

54

39

15

5
2

No discount 1-5% 5-10% 10-15% More than 15%

INTERPRETATION:
• Above bar diagram represents, how much discount retailers gives to their customers.
• 47% of total responses, giving discount between 5-10%. 33.9% of total responses, are
giving 1-5% of discount. 1.7% of total responses, are giving more than 15% of
discount and 4.3% of total responses, are giving 10-15% of discount.
• There are 13% of total responses, who are not giving any discount to their customers.
• High no. of retailers are giving 5-10% of discount to their customers.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 102

15. What is your annual Turnover?
Annual
Turnover Responses
Below 50 10
50,000-
1,00,000 30
1,00,000-
2,00,000 32
2,00,000-
5,00,000 26
More than
5,00,000 16
Total 114

Annual Turnover

32
30

26

16

10

BELOW 50 50,000-1,00,000 1,00,000-2,00,000 2,00,000-5,00,000 MORE THAN 5,00,000

INTERPRETATION:
• This bar diagram shows, the annual turnover of the retailers.
• 32 respondents are having 1,00,000-2,00,000 annual turnover. 30 respondents are
having 50,000-1,00,000, 26 respondents are having 2,00,000-5,00,000annual
turnover.
• 16 respondents are having more than 5,00,000 and 10 respondents are having
below 50,000.
• Hence we can conclude that, maximum turnover is between 1,00,000-2,00,000.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 103

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 104
 HUMAN RESOURCE PLANNING

• Any organization either business or industrial, requires many factors concerning its
growth, future development, and survival. The most important factors are capital,
material, types of machinery and human resource as the success or failure of any
organization depends on the work performance of all this factors with proper
coordination. Among all this factors human resource is very delicate and must handle
with balancing the formation. Human resources are extremely important and must be
handled with care.
• Human resource is considered to be the best resource because humans can make the
best use of the resources with help of proper knowledge, education and technology to
do so.
• Any organization's most important and central department is Human Resources.
• It deals directly with humans (workforce); nothing is possible without labor and
employees. Hence, our organization is based on the same concept.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 105

 ORGANISATIONAL STRUCTURE

Owner
(partners )

Financial Marketing Production

HRM
manger manager manager

production
Accountant Supervisor
supervisior

workers workers

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 106

 ASSESSMENT OF NUMBER OF PERSONNEL REQUIRED

Internal sources Extranal sources

• Employe Referals • Campus recruitment

• Internal job posting • Advertisement
• Promotion • Consultancies
• Transfer • Employeement
• Formal employee Exachenge
• E-Recruitment
• Contractor

• There are so many different methods of recruitment. We chose some particular

methods for assessment of the employees as given below.

❖ Internal source:

1.Employee Referrals - As company’s employee give suggestions or bring up their

referrals for a person as per company’s requirements.

2.Internal job posting -while here employee are posted from one department to
another department as per the availability.

3.Promotion-when an employee had done work proper, completing his target

regularly and had work with the company for long time than promotion is given to that
employee.

❖ External source

1.Campus recruitment- The freshers who have just finished or going to finish for
degree, for those students companies set interview in their college campus. And as
they are well qualified and pass the interview than they get appointed in the company.
• We hired the position of Accountant from campus who had having one year of
experience in any internship or job.
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 2. Advertisement- Providing the job vacancy of the company with
description of requirements and qualifications on different social platforms.
• We have published the posters saying that “We are hiring for Workers”

3.Employement exchange- Employement exchange are good source of recruiting

employees. It is a government office that provides employment assistance to job
seekers.

5. E-recruitment- Providing vacancy detail on digital platforms like different

websites and they get directly contacted with HR through e-mail. As they are well
qualified for the particular vacant post than only, they can interview personally.

6. Contractor- employees get the job but only for certain time as they get contract
with company and after that they get renewed or find a new job. This type is generally
apply one lower level jobs.

JOB ANALYSIS

• Job analysis refers to the process of identifying and determining the duties and
responsibilities. Also specifications are mention. It encompasses the collection
of data required to put together a job description that will attract the right person
to fill in the role.
• In simple words, "Comprehensive understanding of the work and its
requirements."
✓ It is divided in 2 type:

1. Job Description (What to do)

2. Job Specification (Requirement of Job)

1) Job Description:
• A company provides a written statement in which they describes duties,
responsibilities, required qualifications, task relationship, work location, and reporting
relationships of a particular role.
• It describes "What you have to do and what are expected results must given."

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2) Job Specification:
• This are individual statement of the qualifications, personality traits
skills, decision making power etc. required by an individual to perform the job task.
• Physical and mental qualities that an individual must possess in order to perform a
specific job.

❖ Clarification of Job Description And specification :

Job Title Reporting To Duties

Owner - • Creating and
managing the
business plan.
• supervising and co-
coordinating with
all the departments.
• preparing the
financial budget.
Financial manager Owner • Strategically plan
finance.
• Predict future financial
trends.
• Prepare business
activity reports.
• Finds way to reduce or
maintain a company’s
cost.
Marketing manger Owner • Promotes our
product.
• Develop marketing
strategies and
generate new
business leads.
• Manage marketing
budget and analyze
trends.
• Overseeing
branding
,advertising and
promotional
campaigns.
Human resource owners • Control the hiring
manager and hiring process.
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 • Support present and
future company
demands through
growing ,
involving, inspiring
and preserving
human capital.
• Cultivate a
supportive
workplace.
• Maintaining the
benefits and pay
schedule.
Production manager owner • Planning and
organizing
production
schedules.
• Estimating,
negotiating and
agreeing budget
and timescales with
clients and
managers.
• Overseeing the
production process.
• Selecting ,ordering
and purchasing
materials.
• Maintain the
production
equipments.
Production supervisors Production manager • Monitoring the
workers.
• Coaching
,counseling and
disciplining the
workers.
• Maintain the
production on
schedule.

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 Accountants Financial manager • Prepare financial
statements.
• Record transaction.
• Documentation.
• Maintain all the
data and report
properly.
Supervisors Human resource • Guide the works
management • Monitoring workers
• Take the staff
decision

workers Supervisor / production • Complete the given

manager task
• Using machinery
effectively.
• Reporting the
supervisors
accordingly.

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 111

 ❖ Job specification :

Job title Education Experience Skills

owner Master degree - -
in
management
Financial MBA in Approx 3 • Expert in accounting.
manager finance years • Ability to solve
financial error
Marketing MBA in Minimum 2 • Proficiency in electronic
manager marketing years marketing
• Extensive knowledge of
marketing strategies ,
channels and branding.
• Communication and
problem solving skills.
HRM MBA in HRM Minimum 2 to • Leadership qualities.
3 years • Communication and
problem solving skills.
• Decision making and
negotiating skills.
Production MBA / Minimum 2 • Good communication
manager manufacturing years in dye skills and confident.
engineering manufacture • Ability to act quickly
company • An eye for detail
• Technical skills are
required
Accountant Masters in 1 year • Aware of Tally
commerce • Responsible for his
work
• Capable of handling the
accounts.
• Aware of computer
work
C.A Charted Minimum 1 • IT proficiency
accountancy year • Integrity & trustworthy

supervisors Bachelors Minimum a • Ability to handle the

degree year query of workers and
solve it
Workers --- ---- • Focused and responsible
• Hardworking

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 SALARY STRUCTURE

No. of Salary ( per Total Total (

NO. Position people head ) (monthly ) yearly)
Owner (
1 partners ) 12 Profit Equally
Finance
2 manager 1 44,000 44,000 5,28,000
3 C.A 1 29,000 29,000 3,48,000
4 Accountant 1 19,000 19,000 2,28,000
Marketing
5 manager 1 20,000 20,000 2,40,000
6 HRM 1 28,000 28,000 3,36,000
7 supervisor 3 18,000 54,000 6,48,000
8 workers 27 11,000 2,97,000 35,64,000
production
9 manger 1 25,000 25,000 3,00,000

TRAINING

• Training is the process of enhancing the skills, capabilities and knowledge of

employees for doing a particular job.
• It leads to quality performance of employees.
• New candidates who join organization are given training to get familiar with the
organizational mission ,vision ,rules and regulation and the working conditions.
• The existing employees are trained to refresh and enhance their knowledge.

There are two types of training :

1. On the job training:
In this methods training is given to the employees within the every day
working of a concern. It is in proficient as well as semi-proficient employees can be
well trained. The motto of this training is “ Learning by doing “ .

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 2. Off the job training :
It refers to an education method where employees learn
more about their job or the latest advancements in their field at a location away from
their work place. This method helps to minimize distractions so employee can fully
focus on the material they are learning.

➢ In our firm we give both types of training to the employees .

➢ We give training to the workers that how the machinery works, how our firm
make hair dye , how to maintain quality of our product while making the dye.
➢ We provide off the job training to the existing employees or workers so they can
focus on the learning particular thing,
➢ For the New employees or workers we planned On the job training so they can
get familiar with our firm and learn the things in better way.
➢ We provide training to the employees or workers also when there is a change in
the technology.
➢ Supervisors be there for employed workers as mentor to give necessary
guidance.

AMENITIES PROVIDED TO
EMPLOYEES AND WORKERS :

1. Water facility :
➢ Water is basic human need to maintain the body temperature. It is also a
hygiene factor.
➢ So clean drinking water is requires.
➢ At our firm we provide RO purifier and water facilities 24*7.

2. Canteen facility :
➢ Food is the basic necessity of the human being. It is much required for the all
human body.
➢ we provide canteen facility to our staff, they can get there coffee , tea, some
snacks as they need.

3. Sanitary facility :
➢ We provide sanitary facilities such as clean restroom , hand washing basin ,
drainage system etc.

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 4. Medical facility :
➢ We provide medical facility to workers in case of injuries they
get hurt by chemicals or machinery.
➢ We take full responsibility of that we pay all the hospital bills for that.

5. Other benefits :
➢ Company provides financial incentives for overtime and extra work.
➢ We give non-financial incentives such as bonus , gifts.

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 CONCLUSION

➢ After doing this project we realized how important it is for our overall growth. We
learned a lot from this project, we are very thankful to those who kept this project in our
syllabus.
➢ Through this project, we got complete information about all the phases of feasibility.
Our knowledge has also improved a lot.
➢ While making the project we learnt how to communicate or deal with people
and how to maintain contacts with them.
➢ This project gave us real insight into the world of Hair Dyes business.
➢ We are thankful to the supporters who have contributed somewhere and
➢ something to our project
➢ With the help of this project, we have become so capable that we can start our own
business whenever we want.

WEBOGRAPHY

➢ https://youtu.be/Dy1hPvAsxFs
➢ https://www.byrdie.com/hair-color-history
➢ https://www.fsw.cc/natural-dyes-history/
➢ http://www.madehow.com/Volume-3/Hair-Dye.html
➢ https://www.colourmeorganic.com/ingredients-of-organic-hair-color
➢ https://www.dermacosm.com/hair/the-different-types-of-hair-dyes/
➢ https://www.latest-hairstyles.com/color/chart.html
➢ https://en.wikipedia.org/wiki/Dye#:~:text=The%20first%20synthetic%20dye%2
C%20mauve,fuchsine%2C%20safranine%2C%20and%20induline.
➢ https://www.britannica.com/technology/dye/General-features-of-dyes-and-
dyeing
➢ https://www.tpci.in/blogs/product-profile-indian-dye-and-dye-stuffs-industry/

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 116

 APPENDIX

QUESTIONNAIRE FOR CONSUMERS SURVEY

1. Name_________

2. Gender
o Male
o Female
o Prefer not say

3. Age
o Below 18
o 18-29
o 30-45
o Above 45

4. Monthly Income
o 10,000-20,000
o 21,000-30,000
o 31,000-40,000
o Above 40,000

5.Have You Ever Used Hair dyes?

o Yes
o No

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IF YES,

1. Which type of Hair Dye do you Prefer?

o Bleach
o Herbal
o Highlights
o Chemical

2. Which Company's Hair Dye you prefer to use?

▪ Loreal Professional
▪ Garnier Colour Naturals
▪ Streax Colour
▪ Godrej Colour

3. How Many times is the Hair Dye Product used by you?

o Once a month
o Twice a month
o Every 2 - 3 month
o Every 4 - 5 month

4. What do you expect from your product for your hair?

▪ Silky and Shiny Hair
▪ Long Lasting Colour
▪ Damage Proof
▪ Other: ___________

5. Which are the Different types of products you have tried for your hair?
▪ Loreal Professional
▪ Godrej
▪ Streax
▪ Garnier Colour Naturals
▪ Bajaj
▪ Other: ___________

6. From which product were you highly satisfied?

o Loreal Professional
o Godrej
o Streax
o Garnier Colour Naturals
o Bajaj

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 o Other: ___________

7. What attracts you to buy a Hair Dye Product?

▪ Brand Name
▪ Packaging
▪ Quality
▪ Quantity
▪ Durability
▪ Pricing
▪ Other: __________

8. Which color of Hair dye product do you prefer to use?

▪ Natural Black
▪ Brown
▪ Burgundy
▪ Caramel
▪ Rush
▪ Other: ___________

9. What is the main motive of using Hair Color?

▪ Ageing
▪ Fashion
▪ Trend
▪ For an Occasion
▪ Professional Purpose

10. Are You Satisfied with your current Hair dye product?
o Yes
o No

11. Will you prefer to buy a new Hair Dye Product, with many new Variants and even
Ammonia and Sulphate Free?
o Yes
o No
o Maybe

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IF NO,
1. What is the Reason of not Using Hair Dye Products?
▪ Didn't find any suitable hair color
▪ Too many chemicals used in products
▪ It Damages Hair
▪ Other: ___________

2. In Future are you looking forward to use Hair Dye Product?

o Yes
o No

3. What Qualities would you prefer in your Hair Dye Product?

▪ Ammonia Free
▪ Dermatologist tested
▪ Doesn't damage hair
▪ Shiny hairs
▪ Other: __________

4. Will you prefer to buy a new Hair Dye Product, with many new Variants and even
Ammonia and Sulphate Free?
o Yes
o No

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 120

QUESTIONNAIRE FOR RETAILERS SURVEY

1. Name_________

2. Business Name ________

3. From where do you buy hair dye products?

o Wholesalers
o Dealer
o Manufacturer
o Other: ___________

4. What is the reason of selling hair dye products in this locality?

▪ Good Marketplace
▪ Convenient in transportation & delivery
▪ Less Competition
▪ Highly Populated

5. What is the time duration of re-order?

o Twice a Month
o Every 2 Months
o Not regular

6. How much quantity do you prefer to purchase at every order?

o Less than 10 Boxes
o Between 10-15 Boxes
o Between 15-20 Boxes
o More than 20 Boxes

7. What Brands of Hair Dyes do you sell?

▪ Loreal Professional
▪ Streax
▪ Godrej Hair Color
▪ Garnier Color Natural
▪ Other: ________

8. Which Brand of Hair dye is in Maximum Demand?

▪ Loreal Professional
▪ Streax
▪ Godrej Hair Color
K.S. SCHOOL OF BUSINESS MANAGEMENT Page 121
 ▪ Garnier Color Natural
▪ Other: ________

9. Why do you prefer above mentioned Brands?

o High Profit Margin
o Additional Benefits
o Consumer's Rate of Satisfaction is high (High Demand)
o Easy Transportation
o Other: ___________

10. What is the Average no. of sales of Hair Dyes per day of Any brand?
o 0-20
o 20-50
o 50-60
o More than 60

11. Do you get any Credit period for payment of the Stock?
o Yes
o No

12. Which payment method do you use the most for payment of orders?
▪ Cash
▪ Cheque
▪ Installment
▪ Digital Payment

13. According to you how retailers can attract more customers?

o By Discount Offers
o Organising Lucky Draw
o Sale offers: Buy 1 get 1 free
o Coupons/ Vouchers
o Other: ___________

14. How much discount do you get from the dealer?

o No Discount
o 1-5%
o 5-10%
o 10-15%
o More than 15%

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 15. Which payment method do you prefer most for getting payment from
your customers?
▪ Cash
▪ Cheque
▪ Digital Payment

16. How much discount do you give to your customers?

o No discount
o 1-5%
o 5-10%
o 10-15%
o More than 15%

17. What is your annual Turnover?

o Below 50,000
o 50,000-1,00,000
o 1,00,000-2,00,000
o 2,00,000-5,00,000
o More than 5,00,000

K.S. SCHOOL OF BUSINESS MANAGEMENT Page 123

 Thank you!!

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