PAGE 1

Business Plan
2021 November
Company Name Business Plan
Index

PAGE 2
1 Company Introduction

2 Management Team

3 Market Overview

4 Product/Service Overview

5 Competitive Landscape

6 Business Growth Strategy

7 Financial summary
 About Us

PAGE 3
We provide turnkey solutions for Information and
communications technology needs throughout the
Kingdom of Saudi Arabia. We are experts in the field of
communications and energy infrastructures including the
Energy Solutions, Operation & Maintenance and
consultations services on lump sum turnkey basis.

XYZ’s services can help customers to transform company

and gain a competitive advantage in today’s market. It
provides a complete implementation support, team,
technical expertise from planning, scheduling, publishing,
collecting, tracking, and analyzing to optimize and improve
business operations.

Company Name Business Plan

 Mission

To be partner of choice in implementing the Energy & ICT solutions.

Vision
To be the leader in Energy and ICT solutions though excellence in innovation.

Company Name Business Plan

 Our key value propositions

PAGE 5
Leverage 100+ years of Reliable technology
Quality Accreditations
combine expertise partner

Nesma Telecom & Technology is An Approved Energy Services Company Quality Accreditations: ISO 9001:2015,
classified as a first-class contractor in (ESCO) by the Saudi Energy Efficiency 14001:2015 and 18001:2007 certified.
the field of Communication Electronics Center (SEEC).
and Electrical Works by the Ministry of
Municipal and Rural Affairs.

Company Name Business Plan

Index

PAGE 6
1 Company Introduction

2 Management Team

3 Market Overview

4 Product/Service Overview

5 Competitive Landscape

6 Business Growth Strategy

7 Financial summary
 Founders

PAGE 7
Company Name Business Plan
 Organization structure

PAGE 8
XYZ
CEO

CTO Business Operation Business Development Support functions

Sales and account

Services Project Management HR
management

Consultations Service Support Marketing, social media IT

Industrial application Legal

Technical manpower Finance & accounting

Company Name Business Plan

Index

PAGE 9
1 Company Introduction

2 Management Team

3 Market Overview

4 Product/Service Overview

5 Competitive Landscape

6 Business Growth Strategy

7 Financial summary
 Market Size

PAGE 10
Saudi Arabia will see significant growth in all major
$27 areas of digital technology from Internet of Things
(IoT) to cloud computing, increasing thereby the
Billion entire size of the information and communication
technology (ICT) sector to $27 billion by 2025
There is a plan to replace old substations,
160 transformers, and other infrastructure to reduce
energy wastage. It is estimated that the Kingdom
GW
needs to increase power-generation capacity from
82GW in 2018 to 160GW in 2040.

$20 Saudi Arabia expects to attract more than $20 billion

Billion in investments in renewables over the next decade
Companies across the globe are improving their efficiency,
productivity and customer experience by ensuring they have
the right digital capabilities.

Company Name Business Plan

 Target Industries

PAGE 12
Oil & Gas Petrochemicals Utilities

Company Name Business Plan

Index

PAGE 13
1 Company Introduction

2 Management Team

3 Market Overview

4 Product/Service Overview

5 Competitive Landscape

6 Business Growth Strategy

7 Financial summary
 Product Portfolios

PAGE 14
Plant control & Industrial Technical
Automation Consultation Applications manpower
Services

Company Name Business Plan

 Services

PAGE 15
1 Plant Control & Automation
Projects
DCS and PLC implementation, PI and HMI development, etc.

2 Manufacturing Operations Management Solutions

Design and Implementation
(With focus on development and deployment of advanced solutions for
plant’s reliability, production, optimization, maintenance, asset management
and prediction, etc)

3 Digital (IR4.0) Solutions Design and

Implementation of industrial solution
(Using AI, Smart Sensors, Advanced Analytics, Edge Computing, Cloud, etc) to
improve operational performance of clients

04 Conduct R&D
Activities
Conduct a comprehensive review of you R&D activities to determine the incentives
that will be most beneficial to your company. We will produce a series of
individual recommendations concerning the incentives that may be
applicable for each of your R&D projects.

Company Name Business Plan

 Consultation

PAGE 16
Our knowledge of operations experts combined with
professional holistic methodologies helps us partner our
customers in their transformation journey and develop
solutions that meet their needs.

With focus on the day to day needs of the business to establish

the status quo, we supports in identifying the areas of
improvement, and advise how to transform your operations to
be fit for the future

We are providing customized services to the requirements of

our customers, which involves detailed design and engineering
to the highest level to carve out an Efficient & Effective product
and services in Oil &gas, petrochemical and utilities areas

Company Name Business Plan

 PAGE 17
Industrial Application

Industrial Applications (Product Development) to address

and solve customers’ operational challenges and problems
in operating facilities

XYZ illuminates the value digital acceleration brings to

industries. Our technology expertise seamlessly delivers
the data and insight enterprises need to empower the
modern workforce. We help customers become more
sustainable and profitable across engineering and
operations, and maximize asset, production and supply
chain performance.

Our design along with creative ingenuity always evolves to

suit requirements of client with Economy and
perfection. Our people & our technical expertise are
our key differentiators with our customer.

Company Name Business Plan

 Technical manpower

PAGE 18
Our technical manpower supply capabilities include the posting
of consultants, skilled subject matter experts, who can operate
on both a permanent and ad-hoc basis. Prepared for service at
short notice, they are available to undertake both onshore and
offshore roles.

Supply of Manpower - Experts and talents hub in the field of AI,

ML and Data Fabric. Supply experts to operating plants in this
business domain.

Utilizing our technical manpower to solve ongoing and short-

notice skill gaps will provide assurance that world-class
knowledge and appropriately skilled technicians will enhance
the operation of your company.

Company Name Business Plan

Index

PAGE 19
1 Company Introduction

2 Management Team

3 Market Overview

4 Product/Service Overview

5 Competitive Landscape

6 Business Growth Strategy

7 Financial summary
 Competitive Analysis

PAGE 20
Wipro Radix Eng PAS Aigcom Crayon
Company Started 1945 2010 2014 2020 2002
Revenue ($ Mn)
8341.72 4,359.04 2292.74
2020-2021
No. of employees 220000+ 5000+ 1100+ 50+ 3300+
Rio de Janeiro and Houston,
Headquartered Bangalore, Karnataka Madison, Ala., USA Oslo, Oslo
TX Alkurnaish, Al Khobar Saudi Arabia
Consulting, Business Process Outsourcing, Business Automation Asset Management, OT
Application Services, Infrastructure Management, Integrity from the sensor to the Artificial Intelligence , Machine
Assess & Migrate, Govern &
Products / Services Cloud Services, Product and Engineering Services, Software, Automation, cloud, Operation Learning , MOM, MES, Data Analytics, Optimize, Operate & Support and
Mobility, Datacentre Managed Services, Software Engineering, Technology. Management/Process Safety, Remote RPA, Drones, 3D printing, Robotics,
application management, Data Analytics & AI and Delivery Services, Remote and IR4.0 Innovate & Accelerate services.
Digital Operations and Platform Operations.

Agility, ethics, innovation, Sustainable profitability, performance Cost-effective and value-driven digital Integrity, customer-focused, Quality
Key Value and Agility, Focus on sustainability
propositions Inovation, performance and brand/status. focus on the human being and over procedure, innovation and consulting services, innovation, digital with carbon savings solutions in
commitment. customer-focused. technologies and solutions. Energy sector and innovation.
Aerospace & Defense, Automotive, Banking, Capital
Agribusiness, Food and drinks, Oil & Gas, Refining & Chemicals, Oil & Gas, Chemicals, Manufacturing,
Markets, Communications Consumer Electronics
Cement, Construction, Energy, Power Generation, Metals, Mining & Electrical & Renewable Utilities, Retail, Travel, Consumer Goods,
Target industries Consumer Packaged Goods Engineering,
Financial, Mining, Minerals, Pulp Paper, General Process Water & Waste Water Utility, Mineral Wellness.
Construction &, Operations, Healthcare, Insurance,
Petrochemicals, Oil&Gas. Industries. Resources.
Medical Devices
Operating capital, Recurring
Revenue model Revenues from the sale of products and services.
revenues
Adobe, Altizon, appOrbit, Amazon Web Services, Verum Partners, Skanska on HxGN
Ambev, johnson and johnson, AVEVA, Enablon, GP Strategies,
Existing Customers Biz2Credit, CDAIT, Cisco, CloudVelox, Cumulocity, Chevron, Raizen, RIOCard, SMART Build, eVision, Honeywell, Rockwell Automation, Skylark Drones, Acronis, Adobe, AWS, Citrix,
DataStax, Episerver,IMC, Industrial Internet Bayer Technology Services, SCHÉDIO, Microsoft, IBM, Oracle, Vmware.
CNS, Anbima, Vallourec. Marlinks.
Consortium Radix.

Company Name Business Plan

SWOT Analysis
STRENGTHS

PAGE 21
• Strong understanding of local market
• Saudi Vision 2030 will work as catalyst
• Diversified portfolio across technology, communication, energy sector
• Strong team with good experience of working in local market
• The company has extremely good performance in the
new markets and has built expertise at entering new markets

WEAKNESS
• Customer loyalty is less
• High dependency on 3rd party technology providers

OPPORTUNITIES
• Saudi Vision 2030 will work as catalyst for the overall growth of
the company
• High demand of technology due to shift towards industry 4.0

THREATS
• Highly competitive market due to no barrier to entry to global players

Company Name Business Plan

Index

PAGE 22
1 Company Introduction

2 Management Team

3 Market Overview

4 Product/Service Overview

5 Competitive Landscape

6 Business Growth Strategy

7 Financial summary
 Target Market

PAGE 23
Industry 4.0
Market size is
reach by 2028
222.4 projected to
Billion U S D
 PAGE 24
Strategic Partnerships

Value propositions The new company will hire and train data analytics
and AI experts to address the gap in the industry.
We will provide these expertise for the Asset
We will sell their technologies (license) along with doing Heavy Industry companies.
the implementation.
Also we will provide services to customers to solve their
needs by implementing new solutions by utilizing existing
solutions or develop new ones utilizing latest digital
transformation and advanced technologies (IR4.0
technologies).
 PAGE 25
Key Prospects to targer

Saudi Aramco SABIC PETRO RABIGH

Kingdom of Saudi Arabia Petrochemicals subsidiary of Rabigh Refining and Petrochemical
SADCO Company, JV with Sumitomo Chemical

SADARA SAMREF SATORP

Sadara Chemicals Company, JV SADCO Mobil Refinery Company, SADCO Total Refining & Petrochemical
with Dow Chemical JV with Exxon Mobil Company, JV with Total

YASREF FPCC MARAFIQ

Yanbu Aramco Sinopec Refining Fadhli Plant Cogeneration Power & Water Utility for Jubail &
Company Limited, JV with Company, JV with SEC and Engie Yanbu
SINOPEC Energy International

SASREF AGOC
SADCO Shell Refining Company Aramco Gulf Operations
Company, Saudi Arabia-Kuwait
Neutral Zone
 Pricing Strategy

PAGE 26
SaaS business model / Monthly retainer
Flexibility for customers and increased NPV for investors

Access to the whole portfolio Greater lifetime value of sales leads to a

greater NPV

Flexibility to align spend with value Greater flexibility leads to cross sell
received and higher product consumption
Customer
benefits from
Subscription
SaaS results in higher lifetime value for
SaaS results in lower Total Cost of
XYZ versus On-Prem Subscription with
Ownership for customers compared to
higher pricing and better insight into
On-Prem Subscription
product consumption

Company Name Business Plan

 Business growth Strategies

PAGE 27
Customer
New Business Segmentation, Partner & Channel Optimize our Selling
Operational
Growth Strategic Markets & Expansion Model
Excellence
Industry
Diversification

1. Market expansion 1. Clear 1. Resource alignment 1. Partner transition to 1. Unlock sales

with strategic new accountabilities, by customer & portfolio & productivity
logo focus lean structures, industry segment subscription selling 2. Strategic
2. Whitespace right people at 2. Industry value 2. Strategic Global SI enablement &
expansion in right place propositions enabling & learning
existing accounts enabling growth partnering 3. Intelligent,
3. Cross Selling into Power & 3. Strategic Go To automated &
Infrastructure Market partners analytics operations
sector
3. Strategic focus on
core high growth
potential markets

Company Name Business Plan

 Go to market Strategy

PAGE 28
3 months 6 months 9 months
12 months

Company Name Business Plan

 Milestones

PAGE 29
Milestones for the next three to five years post establishing the business

MS #2
Securing the funds
to operate the MS #4
startup company Go Live

MS #1 MS #3 MS #5
Getting the C-suite Establishing the Securing first order
team selected with office in Houston
defined roles

Company Name Business Plan

Index

PAGE 30
1 Company Introduction

2 Management Team

3 Market Overview

4 Product/Service Overview

5 Competitive Landscape

6 Business Growth Strategy

7 Financial summary
 Financial Summary

PAGE 31
US $ 5.5 Mn In USD 2022 2023 2024 2025 2026
Net Income Revenue 1,244,842 2,251,357 4,552,995 8,432,243 12,127,569
Operating Expenses -
1,900,436 3,419,077 4,758,002 5,441,116 6,276,168
Bottom Up
US $ 2 Mn Depreciation &
1,07,584 144,455 173,410 224,363 252,619
Amortization
Funding Requirement Net Income (763,177) (1,312,175) (378,417) 2,766,764 5,598,781

2-3 years Exit Value after 5 years

Company Value (Based on
income projection)
Investment share

Return on Investment US $ 44,790,251 US $ 25,630,547 US $ 5,126,109

Company Name Business Plan

 Key Financial Indicators

PAGE 32
Revenue Operating Expenses - Bottom Up Net Income
14,000,000

12,000,000

5.5 Mn
USD

10,000,000
Net Income by 2025
In

8,000,000

6,000,000

4,000,000

2,000,000

0
2022 2023 2024 2025 2026
-2,000,000

Company Name Business Plan

 Contact Us

PAGE 33
Person Email

Phone Address

Company Name Business Plan

 PAGE 34
COMMUNICATION SYSTEMS
Provide ICT Service including, OSP, ISP, Security System Integration, Wireless
5G, 4G network, Smarts Cities,
Public Safety, Data Center Infrastructure, Telecommunication Tower etc.

TRANSMISSION & DISTRIBUTION

The construction of electrical substation up to 380kV projects includes
electromechanical works, civil works and ICT work.
O&M/MANAGED SERVICES

ENERGY SERVICES Responsibility for maintaining, and anticipating need

NT&T obtained accreditation by the Saudi Energy Efficiency Center (SEEC) to for, a range of processes and functions in order to
perform Energy Services as an approved ESCO in the kingdom of Saudi improve operations and cut expenses.
Arabia

Company Name Business Plan

 COMMUNICATION SYSTEMS
Provide ICT Service including, OSP, ISP, Security System
Integration, Wireless 5G, 4G network, Smarts Cities,
Public Safety, Data Center Infrastructure,
Telecommunication Tower etc.

Smart City Law Enforcement Infrastructure

 Smart Verticals  Traffic Violation  Wireless/Wireline
 ICT & IOT  Fleet Management  Integrated Security
 Robotics  Critical Communication  Data Center Facilities
 Drones  Defense Electronics  Towers & Shelters

Company Name Business Plan

 TRANSMISSION & DISTRIBUTION

PAGE 36
The construction of electrical substation up to 380kV
projects includes electromechanical works, civil works
and ICT work.

Substation Construction Substation Maintenance Other Services

  Gas insulated switchgear (GIS)

 Routine & preventive maintenance  Underground cable works
  Power Transformers 

 Emergency/corrective Maintenance  Overhead Transmission line
  Medium Voltage Switchgear 
 Retrofitting of High/Medium  Smart Metering
  Communication and Tele-Protection 
Voltage Switchgear  Digital Smart Grid
  Substation Automation System 
 Refurbishment of High voltage Switchgear  Grid Security
 Capacitor Banks & Shunt Reactors

Company Name Business Plan

 PAGE 37
ENERGY SERVICES
NT&T obtained accreditation by the Saudi Energy
Efficiency Center (SEEC) to perform Energy Services
as an approved ESCO in the kingdom of Saudi
Arabia

Energy Auditing Retrofitting Works Other Services

  Governmental Facilities  Outdoor Street Lighting 
 Operation & Maintenance

  Stadiums and Industrial Parks 
 Indoor Lighting System 
 Smart Lighting Controls
  Commercial & Residential Buildings 
 Smart Pole & Lighting 
 Automation Services
  Small Medium & large Industries  Electrical Systems  Green Energy Building
 Shopping Malls and Super Markets

Company Name Business Plan

 PAGE 38
O&M/MANAGED SERVICES
Responsibility for maintaining, and anticipating need
for, a range of processes and functions in order to
improve operations and cut expenses.

Communication Infrastructure Power & Energy

 Troubleshooting and Repair of Network  Routine & preventive maintenance
 MACD Order Management & Support  Emergency/corrective Maintenance
 Inventory Development and Management  Retrofitting & Refurbishment of
 Acquisitions Onboarding  High/Medium Voltage Switchgear
 Service Migrations 
 In building systems maintenance
 Centralize technical support  Streetlight Maintenance

Company Name Business Plan