Petro Fashion Teebroa, ME | NTRS HI E REPORT a Voc APPAREL PVT. LTD.a EFACE “The documentation is compilation of my work during IntomshppinVosieApparel Pvt Lid. Thea of he industos intomehp sto undortand designor's ole ane responsibly inthis cortex is amed to prove us wih a professional design experience by formuaniang with the relatonssp between tne ces'gnandprocucion I.goes through al he projects and works Iwas associated vata or which my input has been considered. Ths ‘documonttion talks about my expen ans how nas he Inteahip mould me into having bator knowlodige abou how neindusry works as wall ashow abana uncon. I roqird to acquire inputs inthe folowing: designing soureng, fabri, sampling, others Includes marketing plies.> CKNOWLEDGMENT“The eight wesk internship program isa slep taken by the NIFT withits persisting ideology of creating professionals The edictiona uriclum of fashion design course equips the student with tworetcal knowledge and hs intomship program provides apalform to practoe thase principals n accordance (0 Industry by knowing the practical reales ofthe indust'y and ts functon “The intemship program is designed to provide exposure tothe practical aspect ofthe ndusty and understanding how it works, aims a producing the student with firsthand knowledge I Various procedures ‘cused any garment unt Tals helped inimplomerting the theoretical knowledge gained inne classrooms towards the working of tne apparel industry. Inthe additon ote traning and exposure it gives an opportunity to execute a collection or a Fange of garmontand as per design bit given by company Industiy helps understanding Cistomers profle, marke, trends and target tustomers and pricing which nfuencs the collection.NBDE PREFACE ACKNOWLEDGEMENT ‘OBJECTIVE COMPANY PROFILE VISION & MISSION, TARGET CONSUMERS. PRODUCT OFFERIN' STORE NETWORK DESIGN WORKILOW DESIGN DEPARTMENT. JOURNEY, * PROJECT BRIEF PROJECT I- MARKET SURVEY. PROJECT LI RAMADAN PROJECT 12- VINTAGE ROMANCE DESIGN DEVELOPMENT. I619 20-41 243, 44-95 96153OMPANY Type Puble Company Industry Nalure of b Legal status of frm PROHLE (nd is rogstorod at Rags Comparves. Armedobad, Vodic Appare Pv! Lis sn Atmedabad-Gujra based, Vase i ‘or nigh qually nco-Westem casual waar we use Nigh quay ha Colton nen, comb silk 'e lonsh 9 gracious charm Io every app clue appara dosinaton for woman fangs ndewerercawal opps al fe peciay cate erow oval Dot. Lshanga, Dupata,Patvalo, Lopate. " renay range o 3 stores sero h, Apat ‘om of e-commerce pat cand presence with fo wre ane mat The rand operate 100+ women apparel tres ocroe ia ond aa te brond is curenty availble ot ‘xeksive brand outs ard mull brand stores en ae Cenraland Relance ends and an alimajer ann laforms as welhwhien provides a unique range o Rend Indo-weslem casval outs fer women, Public Company Retailing 2008 Manutae Private Limited Company rot & RelolersSION To be leading women's ethnic wear fashion brand in India by creating trendy and affordable brand & shopping experiences that will bring alive the Indian idiom of fashion. At Vedic Apparel Pvt. Lid. aim to create globally recognized fashion ‘organization here in India by bringing alive the Indian idiom of fashion. We thus strive to: “Be the most preferred fashion brand of India “Create the most preferred portfolio of fashion brands *Be as the most innovative, efficient, and profitable retailer *Be the preferred employer in the fashion space “Be the trendsetter in Indian fashion through superior understanding of the culture, style code, passion and aspirations of Indian consumers *Create happiness for customers, colleagues, business partners and every stakeholder MssOR GEE Vedic i targeted a ne urban asprational shopper cress all age groups poslioned for the premium ethnic wear segment, It appeak to the fashion shooperwithis large spreadofverietes, It cims to inspire working wom: spisng home makers and ambitious gts to spor a new style ana Ibokeachtims, they get dressen mn ourstnnic wear, BASICS Kurtis Short Kurtas Crop Tops ETHNIC Gowns Kurtas Khadi Touch Kurtis Angarkhas Cape Gowns Jackets BOTTOM WEAR Palazzos Skirts Dhotis Patiyalas Pants RODUC OFFERINGShe Hoday it nas overall 100+ stores across India and the number's increasing at a pace which is rapid and un- matched. Our brane & currently available at exclusive brand oullels and mul brand stores such as Central {and Refanee tends and on all major onkne plaliorms o: well Expansion| Locations North | Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh South] Kerala, Karnataka, Tamil Nadu, Andhra Pradesh East| Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha West] Gujarat, Rojosthan, Maharashtra, Goa Central] chhatisgarh, Madhya Pradesh, Bihor, Jharkhand Union Territories | Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and DiuDesign Breifing Research Design Exploration Print Development Fabrics & Trims Preparation of Fabrics Pattern & Cutting Stitching & Finishing Changes & Production z cc ™ g ™ < m 5 oO = a Zz G B 9 Z = Q a a a QO = C uN DEPARTMENT 4. DESIC SETTING THE MOOD TO SHOP BY BEING THE TREND SETTERS With 70% of the products designed in-house, this team consists of qualified designers putting forth fresh and a variety of designs seasons after season, which have gone very well with the customers, Research and observation led design assume critical importance. The design department consists of various designers for different brands. Design Process Forecasting 3 themes secec on non et na ces gO} Palette a emnenan Roe rae FabreSelscion rts cob none or pomen "SS __ range is Developed faved on he recor of he sho kgvente cosh sen orange ¢— Style Sheets tne deiner penoraty &<—— Sampling werdesIe27¥8 pange Presented Io the Top Management Selected Samples sent fo sourcing Dept. Resampling Final Production Morketing Department Visual MerchandisingPe et eee etMy Journgy toProjeet Brigftudy the market and trend for SS19 & develop the signs as per the trending silhouette. Pull out various combinations for the same & club them in order elop the samples which work out in suitable ns for the next season collection. [orN zero) = WORK WEAR KURTIS GOWNS/EVENING WEAR FASHIONSTAWASTE MANAGEMENT According the project, we are allowed to buy fresh fabrics from ouside. But! wanted to work something beyond, so when | visited the company’s warehouse and explored it, | found lots of Rejected & Waste Fabrics & materials which were in quite good condition and it can be used efficiently, so | decided to use that waste fabrics & materials for my project which will help company’s waste managemeni & it's cost effectiveness as well. And than according to my concept |decided to sort out fabrics & materials from warehouse & developed the designs according to the provided fabrics and this particular projectyhelps me in building strong career towards the concept of Sustainability.PROJECT 1 MARKET SURVEY The Brief : To Study the market & Analyse the latest trends & price points for all the women's ethnic wear. BRANDS COVERED To study the fabric, range, Mrp ane Story, Pictures, Features . Global Desi vi Mother Earth Neleia) Jashan Fab India Bandhej Aurelia Kira Ray-Ethnic (So) ifelaly Patol S Sof fabric from company's Warehouse waste. it’s intentionally made in same color.The Concept of White-on-White is beingDESIGN 3 éreled Pe nage epic clad peeThree gored panel made in curved way to develop anewset of design with color gradation.DESIGN 4The fabric usedis printed cotton which arranged in a gorded style with contrast color of green and blue blocked with pink to create a harmony. Itisinspired from print mixing.DESIGN 5The fabric used is cotton & linen which is made in double umbrella style with a contrast tasseled printDESIGN 6The fabric usedis cotton whichis intentionally made for huge flare. It is achieved by joining four pieces of squares together.DESIGN 7 hor fA U WU iB) » i | f ™ wily eesThe fabric used is Georget & Chiffon which is made in double umbrella style with a Shades of same color family.The fabric used is cotton which is made by assembling prints in Asymmetrical way to create an illusion of Symmetry within Asymmetric.DESIGN 9The fabric used is cotton & linen which is made in A line dress style with slant tasseled print with some pleats at the front. The overall silhouette is made for corporate wear through it’s encased neckline.The fabric used is Rayon which is made in double kurta style with a jacket above. Itis Intentionally made in plain black color to highlight any accessories with itDESIGN 11The fabric usedis silhouette and print.DESIGN 12fabric which isVINTAGE ROMANCE The story inspires to relive towards the vintage era, a soft, elegant floral story emerges on muted pastel grounds. The timeless classics & the vintage antiquities never loses it’s charm & beauty. The era of Romanticism is relived with a contemporary outlook emphasizing individuality, visionary & imagination. It stresses the awe of nature in art & language & the experience of sublimity through aconnection with nature.VINGAGE ROMANCERANGE DEVELOPMENT Ga) G2) 6) aN a la ray oODESIGN 1 a LsThe fabric usedis cotton & itis made quirky by making two keyholes at front. 3]DESIGN 2The fabric usedis cotton &it's made to give aretro chic look.DESIGN 3| Pelauecces EEC IIIA UII Shite Hilitetrrrrra seersThe fabric used is cotton & linen which is thoughtfully made in color blocking style of peach colors tints and shades.DESIGN 4 e)fobicevvaly creer cencerfice cireley with mofefnt ’s silhouette is simple and classic asit's print dictate everything.DESIGN 5 aThe fabric usedis cotton & it's silhouette is inspired from vintage era, with long ankle length dress with balloon and flared sleeves. [9DESIGN 6 [9]The fabric used is contemporary outfit ote cotton & it is inspired from print mixing of folklore to create a classic [3]DESIGN 7The fabric used is cotton & linen which is made in retro style with balloon and flares sleeves and printsDESIGN 8DESIGN 9 sThe fabric used is cotton & linen which is made in angrakha style which is popularly indian vintage & historicstyle.DESIGN 10The fabric usedis cotton & linen whichis made in double umbrella style with a printed half jacket tie upstyle. EyDESIGN 11The fabric usedis cotton anditis made as afullfiared gowns with a flared ruffied sleeves to give it retro look. flDESIGN 12 [raThe fabric usedis georget whichis made in tiered style with cold shoulders balloon sleeve.DESIGN 13The fabric usedis cotton & linen which is made as a cape cum flared sleeve.DESIGN 14ageless look. The fabric usedis cotton & itis blocked in white and red with it's retro rolled color for sophisticated fs]E XPERIEN LEARNING OUTCOME This eight week industry intemship program at Vedic Apparel Pvt. Ltd. has been avery enriching experience. Itwill go clong way asit has givenme an opportunity to prepare for the best of potential for the future. The intemship exposed us to the learning of the retail house. Thus was also. good experience in terms of leaming, practical designing and cost effectiveness at each step in the process of garment production in the relallindusry Time Managements very essential. had to keep a tab on allactivities ght from the moming & keep the menior updated with the work. Working in various projects helped me gather a lot of information & practical knowledge. Along with internship came on opportunity to interact with people. It alo helped us leam to deal with different people at various levels of organization. This experience make us look forward in the future with desire fo explore and learn more, And so we feel the purpose of the whole concept af internship issamewhere fuliled. fsret Gar aA PET National Institute of Fashion Technology