L I N K E D I N

I N F L U E N C E R

written by J O S H F E C H T E R

edited by H O U S T O N G O L D E N
1
 INTRODUCTION

BAMF was started one year ago, in the Fall of 2016,

as a community for founders, marketers and growth
hackers to help each other by sharing their
previously "top secret" tactics. Through Josh's
relentless commitment to posting valuable content
daily, he inspired others to do the same, and the
community flourished.

Now, we are a collective of more than 15,000+

Badass Marketers & Founders, and Zuckerberg
himself named us one of his favorite Facebook
Groups.

In the Summer of '17, Josh and I decided to quit our

jobs and focus on turning BAMF into a full-time
business.

BAMF MEDIA was born.

HOUSTON GOLDEN

2
 INDEX
Preface 5

Optimize Your Profile 7

Auto-Connect to Thousands of Prospects at Scale 11

Publish Viral LinkedIn Post Every Week 14

Use Engagement Posts to Drive Subscribers 20

Use Appreciation Posts to Develop Key

23
Relationships

Prep Your Statuses Using Quora 26

Retarget LinkedIn Connections on Facebook 28

Interview High-Value Prospects at Scale 30

Turn Your LinkedIn Connections Into a Vibrant

32
Tribe

Encourage Them to Subscribe on Messenger 36

Follow-Up With Quality Inbound Opportunities 41

Drive Traffic to Your Company’s Landing Page 42

Lead Your Best Articles Back to Your Site 44

Use the ManyChat Integration with Zapier 45

Build a Custom Tool like the LinkedIn Auto-
47
Connector

Use a Custom Landing Page for LinkedIn Traffic 49

Target the Most Segmented Audiences 50

3
The Multiplication Effect 53

Send Them Immediate Value 54

Discover a Correlation 56

Create a Predictable Model 58

Use LinkedIn Pod Engagement Groups 59

Import Connections to Kickstart Your Business 60

Turn Your Audience into a Facebook Remarketing

63
Audience

Turn Your Company Name Into a Hashtag 65

How to Identify Your Competitor’s Customers

67
on LinkedIn

Your Cheat Sheet 69

4
Preface

Over​ ​the​ ​last​ ​year,​ ​I’ve​ ​growth​ ​hacked​ ​Facebook,​ ​Quora,​ ​and​ ​Instagram​ ​to​ ​generate
engagement​ ​and​ ​leads.

During​ ​this​ ​time​ ​I​ ​asked,​ ​“What​ ​platform​ ​offers​ ​the​ ​smallest​ ​investment​ ​with​ ​the
greatest​ ​return?”

The​ ​answer?

LinkedIn.

That’s​ ​why​ ​I​ ​wrote​ ​this​ ​book​ ​dedicated​ ​to​ ​the​ ​platform.

Others​ ​are​ ​catching​ ​on.

Over​ ​the​ ​last​ ​several​ ​months,​ ​more​ ​people​ ​are​ ​seeing​ ​the​ ​benefits​ ​of​ ​ramping​ ​up​ ​their
presence​ ​on​ ​LinkedIn​ ​and​ ​even​ ​aiming​ ​to​ ​become​ ​LinkedIn​ ​influencers.

It’s​ ​awe-inspiring​ ​to​ ​see​ ​creators​ ​use​ ​LinkedIn​ ​to​ ​leverage​ ​their​ ​voice​ ​because​ ​a​ ​product
or​ ​service​ ​is​ ​only​ ​as​ ​powerful​ ​as​ ​the​ ​movement​ ​behind​ ​it.​ ​It​ ​takes​ ​a​ ​rare​ ​mindset​ ​to​ ​build
such​ ​a​ ​strong​ ​movement,​ ​but​ ​well​ ​beyond​ ​worth​ ​it.

Here​ ​are​ ​three​ ​game​ ​changers​ ​staking​ ​their​ ​claim​ ​in​ ​the​ ​platform:

Gretta​ ​van​ ​Riel​​ ​is​ ​one​ ​of​ ​Australia’s​ ​most​ ​successful​ ​serial​ ​entrepreneurs.

With​ ​over​ ​16M​ ​followers​ ​on​ ​Instagram,​ ​over​ ​5.8M​ ​impressions​ ​a​ ​month​ ​on​ ​Pinterest,
and​ ​5​ ​successful​ ​startups​ ​under​ ​her​ ​belt,​ ​Gretta​ ​prides​ ​herself​ ​on​ ​turning​ ​audiences​ ​into
brands​ ​and​ ​trends​ ​into​ ​markets.

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For​ ​the​ ​last​ ​two​ ​years,​ ​String​​ ​has​ ​been​ ​pioneering​ ​videos​ ​on​ ​social​ ​media.​ ​She​ ​was​ ​a​ ​Top
20​ ​Meerkat​ ​Power​ ​User,​ ​produced​ ​the​ ​award​ ​winning​ ​Snapchat​ ​channel​ ​“Women​ ​In
Tech”,​ ​and​ ​amassed​ ​over​ ​200​ ​Facebook​ ​Live​ ​Interviews​ ​with​ ​entrepreneurs​ ​and​ ​startup
founders,​ ​like​ ​Gary​ ​Vaynerchuk,​ ​Holly​ ​Liu​ ​(Kabam)​ ​and​ ​Hugh​ ​Forrest​ ​(SXSW).

Manu​ ​(Swish)​ ​Goswami​,​ ​20,​ ​has​ ​built​ ​a​ ​multi-hyphenate​ ​career.​ ​He​ ​is​ ​a​ ​serial​ ​tech
entrepreneur​ ​(COO​ ​&​ ​Co-Founder​ ​of​ ​Dunk),​ ​LinkedIn​ ​Youth​ ​Editor,​ ​TEDx​ ​speaker,
Fortune​ ​500​ ​consultant​ ​(for​ ​Google​ ​and​ ​American​ ​Express),​ ​venture​ ​capitalist​ ​(at​ ​JB
Fitzgerald​ ​Venture​ ​Capital​ ​founded​ ​by​ ​Brooklyn​ ​Nets​ ​PF​ ​Trevor​ ​Booker),​ ​and​ ​UN​ ​Youth
Ambassador.

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He​ ​has​ ​notably​ ​been​ ​recognized​ ​with​ ​the​ ​United​ ​Nation’s​ ​Outstanding​ ​Youth​ ​Leadership
Award,​ ​Startup​ ​Canada’s​ ​Young​ ​Entrepreneur​ ​Award,​ ​and​ ​as​ ​one​ ​of​ ​Plan​ ​Canada’s​ ​Top
20​ ​under​ ​20.

With​ ​all​ ​these​ ​influencers​ ​jumping​ ​on​ ​board,​ ​they’re​ ​pushing​ ​others​ ​to​ ​create​ ​content​ ​on
LinkedIn.​ ​And​ ​this​ ​is​ ​the​ ​the​ ​first​ ​wave​ ​of​ ​new​ ​influencers​ ​taking​ ​on​ ​LinkedIn.

The​ ​most​ ​incredible​ ​part​ ​-​ ​they​ ​almost​ ​all​ ​know​ ​each​ ​other.

Behind​ ​the​ ​scenes,​ ​there’s​ ​collaboration​ ​on​ ​content​ ​creation​ ​and​ ​distribution.​ ​The
knowledge​ ​base​ ​is​ ​growing​ ​rapidly​ ​and​ ​this​ ​book​ ​is​ ​the​ ​one​ ​extra​ ​push​ ​needed​ ​to​ ​bring
LinkedIn​ ​back​ ​into​ ​the​ ​spotlight.

It​ ​starts​ ​with​ ​you,​ ​and​ ​most​ ​importantly,​ ​twenty-five​ ​growth​ ​hacks​ ​delivered​ ​in​ ​a
step-by-step​ ​way​ ​to​ ​help​ ​you​ ​take​ ​over​ ​LinkedIn:

Step​ ​1:​ ​Optimize​ ​Your​ ​Profile

When​ ​people​ ​look​ ​at​ ​your​ ​profile,​ ​they​ ​decide​ ​whether​ ​you’re​ ​worth​ ​connecting​ ​with​ ​in
several​ ​seconds.

These​ ​are​ ​the​ ​questions​ ​that​ ​go​ ​through​ ​their​ ​head​ ​when​ ​making​ ​this​ ​decision:

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Do​ ​they​ ​look​ ​like​ ​a​ ​domain​ ​expert?

Do​ ​they​ ​look​ ​like​ ​a​ ​leader?

Can​ ​they​ ​help​ ​me?

If​ ​you​ ​can​ ​trigger​ ​a​ ​“yes”​ ​to​ ​each​ ​one,​ ​then​ ​you​ ​can​ ​connect​ ​with​ ​venture​ ​capitalists,
Fortune​ ​500​ ​founders,​ ​and​ ​thought​ ​leaders​ ​–​ ​at​ ​scale.

It​ ​starts​ ​with​ ​the​ ​headshot​ ​because​ ​people​ ​mentally​ ​digest​ ​pictures​ ​before​ ​they​ ​read.

You​ ​don’t​ ​need​ ​anything​ ​over​ ​the​ ​top.​ ​As​ ​long​ ​as​ ​the​ ​viewer​ ​believes​ ​you​ ​put​ ​in​ ​the​ ​effort
to​ ​take​ ​a​ ​professional​ ​headshot,​ ​then​ ​you’ve​ ​increased​ ​your​ ​add-back​ ​percentage.

What’s​ ​an​ ​add-back​ ​percentage?

It’s​ ​the​ ​percentage​ ​of​ ​the​ ​connection​ ​requests​ ​you​ ​send​ ​out​ ​that​ ​get​ ​accepted.

To​ ​take​ ​it​ ​up​ ​a​ ​couple​ ​of​ ​notches,​ ​you​ ​should​ ​have​ ​a​ ​picture​ ​of​ ​you​ ​smiling.​ ​The​ ​next​ ​step
is​ ​optimizing​ ​your​ ​cover​ ​photo.​ ​There​ ​are​ ​three​ ​photos​ ​that​ ​will​ ​increase​ ​your​ ​add-back
rate:

1. You​ ​with​ ​a​ ​relevant​ ​influencer​ ​in​ ​your​ ​industry

2. You​ s​ peaking​ ​in​ ​front​ ​of​ ​prospects
3. You​ ​at​ ​a​ ​local​ ​landmark​ ​(only​ ​works​ ​if​ ​you’re​ ​connecting​ ​with​ ​people​ ​in​ ​your
city)

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Once​ ​your​ ​viewers​ ​finish​ ​judging​ ​your​ ​headshot​ ​and​ ​cover​ ​photo,​ ​they’ll​ ​read​ ​your
headline.

The​ ​more​ ​thought​ ​leadership​ ​you​ ​can​ ​portray​ ​here,​ ​the​ ​higher​ ​increase​ ​you’ll​ ​see​ ​in​ ​your
add-back​ ​rate.​ ​This​ ​doesn’t​ ​mean​ ​writing​ ​“Thought​ ​Leader”​ ​in​ ​your​ ​headline.​ ​You​ ​need
to​ ​list​ ​tangible​ ​accomplishments​ ​or​ ​awards,​ ​preferably​ ​with​ ​numbers;​ ​otherwise,​ ​people
won’t​ ​believe​ ​you.

If​ ​you’re​ ​lucky,​ ​they’ve​ ​given​ ​a​ ​check​ ​mark​ ​to​ ​your​ ​headshot,​ ​cover​ ​photo,​ ​and​ ​headline.

Now​ ​they’re​ ​reading​ ​your​ ​bio.

This​ ​is​ ​your​ ​opportunity​ ​to​ ​get​ ​them​ ​to​ ​click-through​ ​to​ ​your​ ​landing​ ​page.​ ​The​ ​biggest
mistake​ ​I​ ​see​ ​from​ ​almost​ ​everyone​ ​on​ ​LinkedIn​ ​is​ ​lack​ ​of​ ​specificity.​ ​I​ ​don’t​ ​know​ ​what
they​ ​do​ ​and​ ​how​ ​they​ ​can​ ​help​ ​me.​ ​If​ ​you​ ​can’t​ ​state​ ​your​ ​business​ ​proposition​ ​in​ ​two
sentences,​ ​then​ ​you​ ​don’t​ ​have​ ​a​ ​business.

For​ ​example,​ ​take​ ​a​ ​look​ ​at​ ​my​ ​bio:

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“We​ ​drive​ ​ROI​ ​for​ ​growing​ ​companies​ ​using​ ​cutting-edge​ ​growth​ ​marketing​ ​and
growth​ ​hacking​ ​tactics.​ ​We've​ ​worked​ ​with​ ​companies​ ​like​ ​TEDx,​ ​Mixmax,​ ​Voo,
LawTrades,​ ​Book​ ​in​ ​a​ ​Box,​ ​Deputy,​ ​and​ ​Autopilot.

Services​ ​include:​ ​B2B​ ​growth​ ​hacking,​ ​PR​ ​hacking,​ ​chatbots,​ ​FB​ ​ads,​ ​SEM,​ ​growth
strategy,​ ​personal​ ​brand​ ​management,​ ​and​ ​marketing​ ​automation.

We​ ​also​ ​manage​ ​a​ ​community,​ ​Badass​ ​Marketers​ ​&​ ​Founders,​ ​which​ ​has​ ​over​ ​15,000
members.​ ​You​ ​can​ ​request​ ​access​ ​here:​ ​http://growth.chat/fbcommunity

Want​ ​to​ ​work​ ​with​ ​us?​ ​Shoot​ ​me​ ​an​ ​email​ ​at​ ​josh@bamf.media

For​ ​all​ ​speaking​ ​inquiries,​ ​please​ ​visit:​ ​http://growth.chat/speaking

For​ ​more​ ​information​ ​about​ ​me,​ ​please​ ​visit:​ ​http://growth.chat/me

On​ ​my​ ​free​ ​time,​ ​I​ ​pursue​ ​my​ ​passion​ ​for​ ​understanding​ ​psychology​ ​and​ ​neuroscience,
especially​ ​with​ ​how​ ​they​ ​play​ ​into​ ​creation,​ ​innovation,​ ​and​ ​social​ ​media.”

If​ ​the​ ​copy​ ​works,​ ​then​ ​why​ ​change​ ​it?

I​ ​have​ ​the​ ​same​ ​copy​ ​under​ ​my​ ​first​ ​job​ ​title.

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It​ ​doesn’t​ ​end​ ​here.​ ​You​ ​need​ ​to​ ​optimize​ ​every​ ​part​ ​of​ ​your​ ​profile.

Make​ ​sure​ ​you​ ​have​ ​a​ ​logo​ ​for​ ​each​ ​company​ ​you’ve​ ​worked​ ​at.​ ​If​ ​there’s​ ​no​ ​logo,
viewers​ ​will​ ​assume​ ​the​ ​company​ ​doesn’t​ ​or​ ​didn’t​ ​exist.

Logos​ ​are​ ​nice,​ ​but​ ​recommendations​ ​are​ ​more​ ​tangible.​ ​You​ ​should​ ​have,​ ​at​ ​least,​ ​five.
If​ ​you​ ​don’t,​ ​then​ ​ask​ ​your​ ​coworkers​ ​and​ ​peers​ ​for​ ​a​ ​minute​ ​of​ ​their​ ​time​ ​to​ ​write
something​ ​for​ ​you.

Don’t​ ​be​ ​shy.​ ​It’s​ ​worth​ ​the​ ​ask.

To​ ​feel​ ​more​ ​comfortable,​ ​write​ ​them​ ​a​ ​recommendation​ ​first​ ​before​ ​asking​ ​for​ ​one.​ ​If
you’ve​ ​done​ ​everything​ ​listed,​ ​then​ ​your​ ​profile​ ​is​ ​optimized.

You’re​ ​now​ ​ready​ ​to​ ​expand​ ​your​ ​network.

Step​ ​2:​ ​Auto-Connect​ ​to​ ​Thousands​ ​of​ ​Prospects​ ​at​ ​Scale

With​ ​several​ ​clicks,​ ​you​ ​can​ ​connect​ ​to​ ​hundreds​ ​of​ ​targeted​ ​prospects​ ​at​ ​scale.

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Founders​ ​of​ ​500+​ ​employee​ ​companies​ ​in​ ​the​ ​software​ ​space?

Done.

Directors​ ​of​ ​Innovation​ ​of​ ​250+​ ​employee​ ​companies​ ​in​ ​the​ ​marketing​ ​and​ ​advertising
space?

Done.

And​ ​they’ll​ ​accept​ ​your​ ​connection​ ​request​ ​because​ ​your​ ​profile​ ​is​ ​optimized.

To​ ​make​ ​this​ ​magic​ ​happen,​ ​you​ ​need​ ​to​ ​buy​ ​the​ ​Chrome​ ​extension,​ ​Linked​ ​Helper
($15/month).​ ​To​ ​use​ ​the​ ​tool​ ​for​ ​expanding​ ​your​ ​network,​ ​write​ ​an​ ​invitation​ ​message.
You’ll​ ​see​ ​the​ ​option​ ​in​ ​the​ ​middle​ ​drop-down.​ ​Write​ ​an​ ​intro​ ​message​ ​that’s
NON-SALESY.

Focus​ ​on​ ​establishing​ ​a​ ​common​ ​bond.​ ​For​ ​example,​ ​in​ ​the​ ​message​ ​below​ ​I’m​ ​reaching
out​ ​to​ ​founders​ ​in​ ​Los​ ​Angeles.​ ​I​ ​ensure​ ​to​ ​include​ ​both​ ​keywords​ ​(e.g.​ ​founders,​ ​Los
Angeles)​ ​in​ ​my​ ​message.​ ​This​ ​message​ ​will​ ​go​ ​out​ ​to​ ​everyone​ ​you​ ​auto-connect​ ​with​ ​–
possibly​ ​thousands​ ​of​ ​individuals.

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Next,​ ​I​ ​plug-in​ ​a​ ​relevant​ ​search​ ​query​ ​into​ ​LinkedIn​ ​Sales​ ​Navigator​.​ ​If​ ​you​ ​don’t​ ​have
Sales​ ​Navigator,​ ​then​ ​don’t​ ​bother​ ​to​ ​run​ ​automation.​ ​You’ll​ ​get​ ​your​ ​profile​ ​banned.

Now​ ​I​ ​click​ ​“Connect​ ​all​ ​2nd​ ​contacts​ ​in​ ​Search.”​ ​The​ ​tool​ ​will​ ​automatically​ ​start
connecting​ ​with​ ​personalized​ ​messages​ ​to​ ​everyone​ ​in​ ​the​ ​search​ ​query.​ ​Don’t​ ​connect
with​ ​more​ ​than​ ​150​ ​people​ ​in​ ​a​ ​24​ ​hour​ ​period;​ ​otherwise,​ ​you​ ​risk​ ​the​ ​potential​ ​of
getting​ ​banned.

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If​ ​you​ ​send​ ​out​ ​150​ ​requests​ ​every​ ​other​ ​day,​ ​you​ ​can​ ​expand​ ​your​ ​connection​ ​base​ ​by​ ​a
couple​ ​of​ ​thousand​ ​targeted​ ​prospects​ ​every​ ​month.​ ​Powerful.

Now​ ​that​ ​you​ ​have​ ​a​ ​strong​ ​connection​ ​base​ ​let’s​ ​ramp​ ​up​ ​engagement.

Step​ ​3:​ ​Publish​ ​Viral​ ​LinkedIn​ ​Posts​ ​Every​ ​Week

You​ ​have​ ​many​ ​prospects​ ​in​ ​your​ ​network.

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Do​ ​you​ ​immediately​ ​follow-up​ ​with​ ​a​ ​sales​ ​message?

No.

You​ ​need​ ​to​ ​nurture​ ​them​ ​with​ ​value​ ​–​ ​every​ ​day.

Don’t​ ​bother​ ​with​ ​LinkedIn’s​ ​Publishing​ ​platform​ ​–​ ​it’s​ ​comparable​ ​to​ ​Facebook​ ​Notes.
You​ ​need​ ​to​ ​leverage​ ​statuses​ ​to​ ​get​ ​seen​ ​and​ ​heard.​ ​An​ ​excellent​ ​status​ ​takes​ ​less​ ​time
to​ ​create​ ​and​ ​will​ ​get​ ​far​ ​more​ ​eyeballs​ ​than​ ​your​ ​published​ ​post.

Look​ ​at​ ​this​ ​status​ ​I​ ​created​ ​–​ ​over​ ​8​ ​million​ ​views.

Before​ ​you​ ​jump​ ​in​ ​trying​ ​to​ ​repeat​ ​my​ ​success,​ ​you​ ​need​ ​to​ ​know​ ​how​ ​to​ ​write​ ​to​ ​drive
engagement.​ ​It​ ​starts​ ​with​ ​the​ ​first​ ​two​ ​sentences.​ ​If​ ​those​ ​don’t​ ​pull​ ​your​ ​reader’s
attention,​ ​then​ ​you’ve​ ​lost​ ​them.

Every​ ​quality​ ​piece​ ​begins​ ​with​ ​a​ ​problem,​ ​significant​ ​change,​ ​announcement,​ ​or
credibility:

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Problem:

Significant​ ​change:

Announcement:

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Credibility:

The​ ​last​ ​two​ ​sentences​ ​are​ ​almost​ ​as​ ​important​ ​as​ ​the​ ​first​ ​two.​ ​If​ ​people​ ​don’t​ ​walk
away​ ​feeling​ ​a​ ​strong​ ​emotion,​ ​then​ ​don’t​ ​expect​ ​them​ ​to​ ​like,​ ​comment,​ ​or​ ​share​ ​your
post.

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Provide​ ​them​ ​an​ ​“aha”​ ​moment:

Here’s​ ​another​ ​example:

You’re​ ​almost​ ​a​ ​pro.​ ​However,​ ​you’re​ ​missing​ ​everything​ ​in​ ​the​ ​middle.

Here​ ​you​ ​want​ ​to​ ​tell​ ​a​ ​story​ ​with​ ​tangible​ ​examples.

Without​ ​a​ ​story,​ ​no​ ​one​ ​will​ ​care.

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To​ ​tell​ ​a​ ​gripping​ ​story,​ ​you​ ​need​ ​to​ ​pull​ ​out​ ​every​ ​adjective​ ​from​ ​your​ ​dictionary,
including​ ​amazing​,​ ​super​,​ ​nice​,​ ​great​,​ ​wonderful​,​ ​and​​ ​best​.​ ​Instead,​ ​you​ ​need​ ​to​ ​write
with​ ​TANGIBLE​ ​examples.

Here’s​ ​the​ ​difference:

“Josh​ ​is​ ​our​ ​best​ ​salesperson.”

vs.

“Josh​ ​closes​ ​every​ ​prospect​ ​on​ ​the​ ​phone.”

The​ ​latter​ ​example​ ​you​ ​can​ ​imagine;​ ​the​ ​first​ ​one​ ​you​ ​can’t.

You​ ​know​ ​you’re​ ​a​ ​pro​ ​when​ ​you​ ​can​ ​re-enact​ ​conversation.​ ​A​ ​conversation​ ​is​ ​more
tangible​ ​than​ ​any​ ​description.

Here’s​ ​an​ ​example​ ​piece:

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If​ ​you​ ​can​ ​writing​ ​engaging​ ​content​ ​like​ ​this,​ ​then​ ​you’ll​ ​have​ ​no​ ​problem​ ​nurturing​ ​your
connections.

Step​ ​4:​ ​Use​ ​Engagement​ ​Posts​ ​to​ ​Drive​ ​Subscribers

To​ ​turn​ ​your​ ​engagement​ ​into​ ​email​ ​subscribers,​ ​you​ ​can​ ​offer​ ​a​ ​relevant​ ​download​ ​or
ask​ ​them​ ​for​ ​their​ ​opinion​ ​on​ ​a​ ​content​ ​release.​ ​For​ ​example,​ ​I​ ​asked​ ​my​ ​LinkedIn
connections​ ​for​ ​their​ ​opinion​ ​on​ ​my​ ​book​ ​cover​ ​while​ ​providing​ ​a​ ​link​ ​to​ ​get​ ​notified
when​ ​the​ ​book​ ​comes​ ​out.

Because​ ​LinkedIn​ ​decreases​ ​engagement​ ​for​ ​posts​ ​with​ ​links,​ ​I’ll​ ​put​ ​the​ ​link​ ​in​ ​the​ ​first
comment.​ ​When​ ​I​ ​hit​ ​thirty​ ​comments​ ​on​ ​the​ ​piece,​ ​I’ll​ ​move​ ​it​ ​to​ ​the​ ​text​ ​area​ ​because
garnering​ ​the​ ​initial​ ​engagement​ ​is​ ​the​ ​hardest.​ ​After​ ​you​ ​get​ ​strong​ ​initial​ ​engagement,
LinkedIn’s​ ​velocity​ ​algorithm​ ​will​ ​help​ ​you​ ​reach​ ​more​ ​people.

Here’s​ ​an​ ​example​ ​piece​ ​I​ ​used​ ​to​ ​drive​ ​close​ ​to​ ​two​ ​hundred​ ​email​ ​subscribers:

20
21
Here’s​ ​another​ ​post​ ​that​ ​has​ ​a​ ​direct​ ​download.​ ​I​ ​asked​ ​people​ ​to​ ​comment​ ​“I’m​ ​in”​ ​if
they​ ​wanted​ ​it.​ ​Then​ ​I​ ​went​ ​ahead​ ​and​ ​added​ ​a​ ​direct​ ​download​ ​after​ ​one​ ​hundred
comments.

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Engagement​ ​pieces​ ​are​ ​powerful,​ ​but​ ​you​ ​can’t​ ​overdo​ ​them.​ ​Release​ ​a​ ​couple​ ​of​ ​them
every​ ​month.​ ​Nothing​ ​more.​ ​You​ ​don’t​ ​want​ ​to​ ​look​ ​hungry​ ​for​ ​email​ ​addresses​ ​rather
than​ ​someone​ ​who​ ​wants​ ​to​ ​build​ ​genuine​ ​relationships.

Step​ ​5:​ ​Use​ ​Appreciation​ ​Posts​ ​to​ ​Develop​ ​Key​ ​Relationships

LinkedIn​ ​loves​ ​when​ ​you​ ​appreciate​ ​people​ ​in​ ​your​ ​network​ ​whether​ ​employees,​ ​family,
or​ ​professional​ ​peers.

They​ ​go​ ​crazy​ ​over​ ​it.

The​ ​formula:

1. Introduce​ ​the​ ​problem​ ​you​ ​had​ ​before​ ​your​ ​meeting

2. Explain​ ​the​ c​ redibility​ ​of​ ​the​ ​person​ ​you’re​ ​meeting​ ​using​ ​a​ ​tangible
example
3. Dive​ ​into​ ​the​ ​key​ ​learning​ ​lessons​ ​from​ ​the​ ​conversation​ ​using​ ​bullet​ ​points

Here’s​ ​an​ e​ xample​ ​post​:

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Here’s​ ​another​ ​example​ ​post​:

24
Publicly​ ​acknowledging​ ​how​ ​people​ ​help​ ​you​ ​is​ ​one​ ​of​ ​the​ ​best​ ​ways​ ​to​ ​create​ ​valuable
relationships.​ ​It​ ​shows​ ​you’re​ ​willing​ ​to​ ​vouch​ ​for​ ​a​ ​friend​ ​not​ ​only​ ​to​ ​one​ ​person​ ​but
your​ ​entire​ ​network.

It’s​ ​a​ ​sign​ ​of​ ​true​ ​leadership.​ ​This​ ​draws​ ​lots​ ​of​ ​positive​ ​engagement​ ​and​ ​leads.

Why?

It’s​ ​rarely​ ​done​ ​on​ ​LinkedIn​ ​even​ ​though​ ​everyone​ ​knows​ ​you​ ​should​ ​do​ ​it.

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Plus,​ ​your​ ​employee​ ​or​ ​partner​ ​who’s​ ​tagged​ ​will​ ​appreciate​ ​the​ ​nice​ ​call​ ​out.​ ​And​ ​they’ll
receive​ ​a​ ​flood​ ​of​ ​connection​ ​requests​ ​their​ ​way.​ ​Appreciation​ ​statuses​ ​are​ ​the​ ​first​ ​step
every​ ​company​ ​should​ ​encourage​ ​when​ ​building​ ​a​ ​culture​ ​using​ ​social​ ​media.

Step​ ​6:​ ​Prep​ ​Your​ ​Statuses​ ​Using​ ​Quora

All​ ​my​ ​best​ ​LinkedIn​ ​statuses​ ​were​ ​written​ ​months​ ​before​ ​I​ ​began​ ​posting​ ​them.

How?

They​ ​were​ ​my​ ​answers​ ​to​ ​questions​ ​on​ ​Quora.​ ​In​ ​fact,​ ​8/10​ ​my​ ​most​ ​viewed​ ​statuses
were​ ​initially​ ​written​ ​on​ ​Quora.​ ​I​ ​use​ ​Quora​ ​to​ ​validate​ ​my​ ​content​ ​before​ ​I​ ​post​ ​it​ ​on
LinkedIn.​ ​This​ ​means​ ​that​ ​if​ ​my​ ​content​ ​gets​ ​high​ ​engagement​ ​on​ ​Quora,​ ​then​ ​I’ll​ ​repost
it​ ​on​ ​LinkedIn.

There’s​ ​a​ ​slight​ ​mismatch.​ ​LinkedIn​ ​statuses​ ​only​ ​allow​ ​for​ ​1,300​ ​characters,​ ​unlike
Quora​ ​which​ ​has​ ​no​ ​limit.​ ​As​ ​a​ ​result,​ ​when​ ​answering​ ​questions​ ​on​ ​Quora,​ ​it’s​ ​best​ ​to
keep​ ​the​ ​1,300​ ​character​ ​limit​ ​in​ ​mind.

This​ ​piece​ ​was​ ​copied​ ​almost​ ​word​ ​for​ ​word​ ​to​ ​LinkedIn:

Quora:

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LinkedIn:

I​ ​knew​ ​the​ ​piece​ ​would​ ​perform​ ​well​ ​on​ ​LinkedIn​ ​because​ ​it​ ​had​ ​already​ ​given​ ​me​ ​the
validation​ ​on​ ​Quora.

It’s​ ​a​ ​nervous​ ​feeling​ ​guessing​ ​at​ ​how​ ​well​ ​your​ ​content​ ​will​ ​do.

27
It’s​ ​a​ ​powerful​ ​feeling​ ​already​ ​knowing.

Start​ ​writing​ ​on​ ​Quora.

Step​ ​7:​ ​Retarget​ ​LinkedIn​ ​Connections​ ​on​ ​Facebook

You’ve​ ​learned​ ​a​ ​few​ ​masterful​ ​tactics,​ ​but​ ​there​ ​are​ ​still​ ​more.

This​ ​one​ ​can​ ​drive​ ​many​ ​leads​ ​and​ ​engagement​ ​for​ ​you.​ ​All​ ​you​ ​need​ ​to​ ​do​ ​is​ ​export​ ​your
LinkedIn​ ​connections​ ​to​ ​retarget​ ​them​ ​on​ ​Facebook​ ​with​ ​engaging​ ​content.​ ​You​ ​can​ ​find
the​ ​option​ ​to​ ​do​ ​so​ ​in​ ​your​ ​LinkedIn​ ​Settings​ ​–​ ​Getting​ ​an​ ​archive​ ​of​ ​your​ ​data.

Once​ ​you​ ​export​ ​your​ ​connections,​ ​LinkedIn​ ​will​ ​send​ ​you​ ​a​ ​list​ ​of​ ​their​ ​emails.​ ​Upload
them​ ​to​ ​Facebook​ ​as​ ​a​ ​custom​ ​audience,​ ​then​ ​start​ ​running​ ​ads.​ ​I​ ​run​ ​video​ ​ads​ ​because
the​ ​cost-per-view​ ​is​ ​less​ ​than​ ​several​ ​cents​ ​while​ ​still​ ​keeping​ ​an​ ​option​ ​for​ ​them​ ​to
click-through​ ​to​ ​my​ ​website​ ​with​ ​a​ ​“Learn​ ​more”​ ​button.

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Here​ ​are​ ​a​ ​couple​ ​of​ ​example​ ​video​ ​ads​ ​I’ve​ ​run​ ​to​ ​my​ ​LinkedIn​ ​audience​ ​resulting​ ​in​ ​a
10/10​ ​relevance​ ​score​ ​(highest​ ​score​ ​for​ ​a​ ​Facebook​ ​ad​ ​performance):

In​ ​this​ ​Facebook​ ​ad,​ ​I’m​ ​giving​ ​value​ ​that’s​ ​directly​ ​related​ ​to​ ​LinkedIn​ ​–​ ​perfect​ ​for​ ​my
connections​ ​who’ve​ ​seen​ ​my​ ​high​ ​engagement.

And​ ​again,​ ​a​ ​10/10​ ​relevance​ ​score.

29
If​ ​you​ ​publish​ ​engaging​ ​statuses,​ ​your​ ​LinkedIn​ ​connections​ ​will​ ​already​ ​know​,​ ​like​,​ ​and
trust​ ​you.​ ​In​ ​turn,​ ​this​ ​will​ ​often​ ​be​ ​your​ ​best-performing​ ​audience.

Step​ ​8:​ ​Interview​ ​High-Value​ ​Prospects​ ​at​ ​Scale

If​ ​you​ ​implemented​ ​the​ ​content​ ​tactics​ ​outlined​ ​above​ ​every​ ​day​ ​for​ ​a​ ​month,​ ​then
people​ ​are​ ​starting​ ​to​ ​follow​ ​every​ ​post​ ​you​ ​publish.​ ​Your​ ​network​ ​knows​ ​of​ ​you​ ​and
people​ ​in​ ​their​ ​network​ ​know​ ​of​ ​you.

It’s​ ​time​ ​to​ ​make​ ​sales.​ ​We​ ​sell​ ​in​ ​a​ ​genuine​ ​way​ ​–​ ​by​ ​focusing​ ​on​ ​relationship​ ​building
using​ ​content​ ​marketing.​ ​This​ ​tactic​ ​is​ ​more​ ​useful​ ​if​ ​you​ ​have​ ​high-value​ ​prospects.
This​ ​means​ ​your​ ​average​ ​deal​ ​size​ ​should,​ ​at​ ​least,​ ​be​ ​one​ ​thousand​ ​dollars.

Because​ ​almost​ ​every​ ​conversation​ ​leads​ ​into​ ​“What​ ​do​ ​you​ ​do?,”​ ​our​ ​angle​ ​is​ ​to​ ​get
high-value​ ​prospects​ ​on​ ​the​ ​phone​ ​with​ ​you​ ​before​ ​they​ ​even​ ​receive​ ​a​ ​sales​ ​pitch.

How​ ​does​ ​this​ ​work?

We​ ​offer​ ​to​ ​include​ ​them​ ​in​ ​blog​ ​posts,​ ​podcasts,​ ​case​ ​studies,​ ​live​ ​stream​ ​videos,​ ​or
even​ ​online​ ​magazines​ ​where​ ​you​ ​can​ ​highlight​ ​them.​ ​We’re​ ​playing​ ​to​ ​their​ ​ego​ ​–​ ​and​ ​it
works.

Here’s​ ​an​ ​example​ ​message:

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Note:​​ ​Because​ ​of​ ​screenshot​ ​limitations,​ ​I​ ​couldn’t​ ​include​ ​the​ ​entire​ ​message​ ​in​ ​the
picture.

This​ ​message​ ​has​ ​over​ ​a​ ​thirty​ ​percent​ ​reply​ ​rate.​ ​Here’s​ ​why:

1.​ ​Appreciation

“I​ ​love​ ​the​ ​work​ ​you’ve​ ​done​ ​for​ ​[X​ ​company]”

2.​ ​Credibility

“Podcast​ ​that​ ​gets​ ​2,000​ ​listens​ ​an​ ​episode”

3.​ ​Community​ ​first

“As​ ​an​ ​entrepreneur​ ​building​ ​a​ ​vibrant​ ​community​ ​of​ ​founders”

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4.​ ​More​ ​appreciation

“Knowledgeable​ ​speakers​ ​and​ ​people​ ​crushing​ ​it​ ​in​ ​tech​ ​such​ ​as​ ​yourself”

5.​ ​Example​ ​of​ ​a​ ​previous​ ​episode

“Here’s​ ​an​ ​example​ ​of​ ​a​ ​previous​ ​interview​ ​with​ ​[insert​ ​credible​ ​name]:​ ​[link​ ​here]”

6.​ ​Straightforward​ ​call-to-action

“Do​ ​you​ ​have​ ​fifteen​ ​minutes​ ​to​ ​talk​ ​this​ ​Wednesday​ ​@​ ​2​ ​P.M.​ ​PST?”

With​ ​this​ ​template,​ ​I’ve​ ​had​ ​the​ ​founder​ ​of​ ​Zapier​ ​and​ ​Zoom​ ​respond​ ​to​ ​me.

It’s​ ​that​ ​good.

By​ ​playing​ ​to​ ​their​ ​ego,​ ​we​ ​get​ ​an​ ​insane​ ​response​ ​rate.​ ​We​ ​only​ ​aim​ ​for​ ​the​ ​top​ ​five
percent​ ​of​ ​the​ ​market​ ​because​ ​the​ ​response​ ​rate​ ​is​ ​so​ ​high.

Step​ ​9:​ ​Turn​ ​Your​ ​LinkedIn​ ​Connections​ ​into​ ​a​ ​Vibrant​ ​Tribe
Once​ ​you’ve​ ​connected​ ​with​ ​and​ ​nurtured​ ​many​ ​of​ ​your​ ​target​ ​LinkedIn​ ​prospects,​ ​you
have​ ​the​ ​leverage​ ​to​ ​build​ ​a​ ​tribe.​ ​This​ ​happens​ ​in​ ​a​ ​Facebook​ ​Group,​ ​not​ ​a​ ​Slack
community​ ​or​ ​a​ ​LinkedIn​ ​Group​ ​–​ ​those​ ​are​ ​dead​ ​zones.

To​ ​get​ ​people​ ​into​ ​your​ ​community,​ ​there​ ​are​ ​two​ ​ways:

1. Email
2. LinkedIn​ ​messaging​ ​(more​ ​painful,​ ​but​ ​still​ ​works)

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1.​ ​Email

Here’s​ ​the​ ​email​ ​template​ ​I’ll​ ​send​ ​out​ ​to​ ​all​ ​my​ ​LinkedIn​ ​connections:

“Hey​ ​[first​ ​name]

As​ ​a​ ​LinkedIn​ ​connection​ ​and​ ​fellow​ ​founder,​ ​I​ ​wanted​ ​to​ ​personally​ ​invite​ ​you​ ​to​ ​a
founder​ ​Facebook​ ​Group​ ​I​ ​organize​ ​that’s​ ​very​ ​active,​ ​Marketers​ ​&​ ​Founders.

I​ ​happen​ ​to​ ​run​ ​one​ ​of​ ​the​ ​largest​ ​marketing​ ​communities​ ​in​ ​Silicon​ ​Valley​ ​(​3000+
members​)​ ​and​ ​the​ ​Facebook​ ​Group​ ​(​6000+​ ​members​).

The​ ​Marketers​ ​&​ ​Founders​ ​Facebook​ ​Group​ ​is​ ​moderated​ ​by​ ​a​ ​few​ ​of​ ​the​ ​best,​ ​so​ ​it’s
invite-only.

33
Our​ ​moderators:

1. Aj​ ​Cartas;​ ​1.2​ ​million​ ​social​ ​media​ ​fans​ ​and​ ​is​ ​an​ ​influencer​ ​lead
@TopBuzz
2. Taylor​ ​Pipes;​ ​content​ ​strategist​ ​@Evernote
3. Me​ ​:)​ ​Past​ ​head​ ​of​ ​growth​ ​for​ ​@22Social,​ ​@UpOut,​ ​and​ ​@GrowthX.

You​ ​can​ ​join​ ​the​ ​Marketers​ ​and​ ​Founders​ ​Facebook​ ​Group

here:​https://www.facebook.com/groups/growthmarketers/

If​ ​you​ ​want​ ​to​ ​know​ ​more​ ​info,​ ​feel​ ​free​ ​to​ ​reply.

Cheers,

Josh​ ​Fechter”

To​ ​email​ ​them​ ​at​ ​scale,​ ​you​ ​need​ ​to​ ​have​ ​a​ ​few​ ​warmed​ ​up​ ​email​ ​accounts,​ ​ideally,​ ​tied
to​ ​a​ ​domain​ ​you​ ​don’t​ ​use​ ​for​ ​your​ ​website​ ​or​ ​primary​ ​business​ ​but​ ​sounds​ ​relevant​ ​to
your​ ​brand.​ ​For​ ​example,​ ​I​ ​used​ ​“​marketersfounders.com​”

This​ ​helps​ ​keep​ ​the​ ​quality​ ​of​ ​your​ ​primary​ ​domain​ ​high.

Here​ ​are​ ​the​ ​two​ ​tools​ ​you​ ​need​ ​to​ ​send​ ​emails​ ​at​ ​scale:

Tool​ ​#1:​ ​Google​ ​Apps

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A​ ​Google​ ​Apps​ ​account​ ​will​ ​enable​ ​you​ ​to​ ​create​ ​many​ ​email​ ​addresses​ ​tied​ ​to​ ​your
“temporary”​ ​domain.​ ​I​ ​recommend​ ​sticking​ ​below​ ​300/day​ ​per​ ​an​ ​email​ ​address​ ​and
starting​ ​off​ ​at​ ​20/day​ ​for​ ​the​ ​first​ ​three​ ​weeks.

Tool​ ​#2:​ ​Mailshake

This​ ​tool​ ​will​ ​enable​ ​you​ ​to​ ​send​ ​thousands​ ​of​ ​emails/day​ ​if​ ​you​ ​have​ ​many​ ​emails
attached.​ ​It’s​ ​the​ ​best​ ​tool​ ​for​ ​sending​ ​emails​ ​at​ ​scale​ ​with​ ​the​ ​shortest​ ​learning​ ​curve.​ ​It
took​ ​me​ ​around​ ​twenty​ ​minutes​ ​to​ ​understand​ ​the​ ​entire​ ​tool​ ​and​ ​another​ ​twenty​ ​to
begin​ ​sending​ ​emails.

2.​ ​LinkedIn​ ​Messaging

Andrei​ ​posted​ ​on​ ​LinkedIn​ ​whether​ ​people​ ​were​ ​interested​ ​in​ ​joining​ ​his​ ​B2B​ ​SaaS
community.​ ​As​ ​a​ ​result,​ ​he​ ​received​ ​almost​ ​over​ ​1,000​ ​responses.​ ​That’s​ ​1,000​ ​new
members​ ​from​ ​one​ ​post.​ ​He​ ​only​ ​had​ ​2,000​ ​connections​ ​when​ ​he​ ​posted​ ​this.

35
The​ ​next​ ​step​ ​is​ ​paying​ ​a​ ​VA​ ​to​ ​use​ ​your​ ​profile​ ​to​ ​connect​ ​with​ ​all​ ​these​ ​people​ ​and​ ​send
them​ ​a​ ​message​ ​with​ ​your​ ​community​ ​link.​ ​After​ ​emailing​ ​and​ ​posting​ ​on​ ​LinkedIn,​ ​you
should​ ​have​ ​a​ ​couple​ ​of​ ​thousand​ ​members​ ​in​ ​your​ ​community.​ ​Well​ ​done.

Or,​ ​you​ ​could​ ​use​ ​the​ ​tools​ ​and​ ​tactics​ ​laid​ ​out​ ​in​ ​step​ ​nine​ ​to​ ​automate​ ​the​ ​entire
process​ ​:)

Step​ ​10:​ ​Encourage​ ​them​ ​to​ ​Subscribe​ ​on​ ​Messenger

The​ ​first​ ​step​ ​is​ ​to​ ​pick​ ​a​ ​messenger​ ​tool.

I​ ​use​ ​ManyChat​​ ​because​ ​of​ ​its​ ​feature​ ​versatility​ ​to​ ​capture​ ​leads​ ​with​ ​dedicated​ ​landing
pages​ ​or​ ​people​ ​commenting​ ​on​ ​a​ ​Facebook​ ​post.​ ​If​ ​you’ve​ ​ever​ ​used​ ​an​ ​opt-in​ ​tool​ ​on​ ​a

36
blog,​ ​then​ ​you’ll​ ​have​ ​a​ ​similar​ ​experience​ ​when​ ​setting​ ​up​ ​ManyChat.​ ​The​ ​learning
curve​ ​is​ ​only​ ​a​ ​couple​ ​of​ ​minutes.

To​ ​get​ ​the​ ​initial​ ​subscriber​ ​base,​ ​I​ ​ran​ ​a​ ​giveaway​ ​encouraging​ ​people​ ​to​ ​jump​ ​on.​ ​This
gave​ ​me​ ​three-hundred-and-fifty​ ​Messenger​ ​subscribers.

37
When​ ​I​ ​had​ ​enough​ ​traction​ ​for​ ​the​ ​Facebook​ ​Group,​ ​I​ ​required​ ​members​ ​to​ ​opt-in​ ​via
Messenger​ ​to​ ​gain​ ​access.​ ​As​ ​of​ ​writing,​ ​this​ ​approach​ ​has​ ​led​ ​to​ ​over​ ​five​ ​hundred​ ​more
subscribers​ ​in​ ​the​ ​last​ ​month.

38
After​ ​a​ ​month​ ​of​ ​using​ ​ManyChat,​ ​I​ ​leveraged​ ​my​ ​base​ ​to​ ​bring​ ​in​ ​another​ ​several
thousand​ ​subscribers​ ​by​ ​having​ ​the​ ​most​ ​successful​ ​book​ ​launch​ ​on​ P ​ roduct​ ​Hunt​.

Soon​ ​after,​ ​I​ ​ran​ ​another​ ​giveaway.​ ​If​ ​people​ ​commented​ ​on​ ​my​ ​Facebook​ ​Fan​ ​Page
post,​ ​I’d​ ​send​ ​them​ ​my​ ​viral​ ​LinkedIn​ ​templates.​ ​I​ ​received​ ​over​ ​one​ ​hundred
comments.

39
Per​ ​ManyChat,​ ​if​ ​someone​ ​comments​ ​on​ ​your​ ​post,​ ​they​ ​immediately​ ​become​ ​a
subscriber.

Play​ ​ball​ ​where​ ​they​ ​play​ ​ball.​ ​It’s​ ​easier​ ​to​ ​get​ ​someone​ ​to​ ​subscribe​ ​via​ ​Messenger​ ​if
they’re​ ​already​ ​on​ ​Facebook.​ ​The​ ​stats​ ​prove​ ​it:​ ​I​ ​average​ ​a​ ​93%​ ​open​ ​rate​ ​and​ ​a​ ​44%
click-through​ ​rate.

40
Ready​ ​to​ ​join​ ​me?

Step​ ​11:​ ​Follow-Up​ ​with​ ​Quality​ ​Inbound​ ​Opportunities

I​ ​have​ ​a​ ​problem.

Too​ ​many​ ​messages.​ ​I​ ​get​ ​hundreds​ ​every​ ​day​ ​across​ ​LinkedIn,​ ​Facebook,​ ​and​ ​email.​ ​To
sort​ ​them​ ​out,​ ​I​ ​hired​ ​an​ ​assistant.​ ​If​ ​you’re​ ​looking​ ​to​ ​stay​ ​lean,​ ​then​ ​you​ ​can​ ​hire​ ​a
virtual​ ​assistant,​ ​too.

I’d​ ​check​ ​out​ ​Upwork​;​ ​it’s​ ​one​ ​of​ ​the​ ​best​ ​resources​ ​to​ ​hire​ ​virtual​ ​assistants.

If​ ​you’re​ ​publishing​ ​content,​ ​building​ ​your​ ​list,​ ​and​ ​driving​ ​engagement,​ ​then​ ​you’ll​ ​get
flooded​ ​with​ ​inbound​ ​opportunities.​ ​I​ ​don’t​ ​have​ ​the​ ​time​ ​to​ ​look​ ​through​ ​them​ ​all,​ ​so​ ​I
hire​ ​people​ ​to​ ​do​ ​that​ ​for​ ​me.

I​ ​pay​ ​more​ ​to​ ​hire​ ​people​ ​who​ ​have​ ​experience​ ​in​ ​my​ ​industry.​ ​They’re​ ​far​ ​better​ ​at
identifying​ ​valuable​ ​opportunities.​ ​Here’s​ ​an​ ​example​ ​of​ ​an​ ​opportunity​ ​I​ ​didn’t​ ​see​ ​for​ ​a
month​ ​because​ ​I​ ​didn’t​ ​have​ ​an​ ​assistant.

41
Never​ ​again.

Only​ ​one​ ​of​ ​these​ ​opportunities​ ​can​ ​make​ ​it​ ​all​ ​worth​ ​it.

Step​ ​12:​ ​Drive​ ​Traffic​ ​to​ ​Your​ ​Company’s​ ​Landing​ ​Page

Want​ ​to​ ​know​ ​how​ ​I​ ​gained​ ​1,500​ ​followers​ ​on​ ​BAMF​ ​Media’s​ ​LinkedIn​ ​page​ ​and​ ​sent
3,000​ ​visitors​ ​to​ ​our​ ​site?

I​ ​used​ ​one​ ​of​ ​my​ ​many​ ​viral​ ​LinkedIn​ ​outlines​ ​we​ ​use​ ​in​ ​our​ ​BAMF​ ​Influencer​ ​program.
I​ ​tagged​ ​my​ ​page​ ​in​ ​the​ ​post​ ​after​ ​I​ ​had​ ​optimized​ ​it​ ​for​ ​conversions.​ ​Ignore​ ​the​ ​scrape

42
buttons,​ ​that’s​ ​part​ ​of​ ​a​ ​custom​ ​tool​ ​we​ ​have​ ​for​ ​the​ ​program.

In​ ​three​ ​days,​ ​I​ ​had​ ​2,000​ ​more​ ​followers.

Look​ ​at​ ​this​ ​traffic​ ​another​ ​way;​ ​I​ ​sent​ ​upwards​ ​to​ ​20,000​ ​visits​ ​to​ ​my​ ​LinkedIn
company​ ​landing​ ​page.

That’s​ ​HUGE.

All​ ​from​ ​one​ ​status​ ​post.

That’s​ ​right.

Not​ ​a​ ​blog​ ​post.

A​ ​1300-character​ ​status​ ​post.

Here’s​ ​the​ ​catch:​ ​It’s​ ​all​ ​worthless​ ​unless​ ​your​ ​page​ ​is​ ​optimized:

43
I​ ​make​ ​sure​ ​to​ ​provide​ ​the​ ​benefit,​ ​how-to​ ​of​ ​getting​ ​their​ ​desired​ ​result,​ ​and​ ​several
places​ ​to​ ​get​ ​in​ ​touch​ ​with​ ​us.​ ​Most​ ​importantly,​ ​I​ ​space​ ​out​ ​the​ ​text​ ​to​ ​make​ ​it​ ​mobile
optimized.

THIS​ ​is​ ​why​ ​we​ ​get​ ​half​ ​our​ ​leads​ ​from​ ​LinkedIn.​ ​It’s​ ​the​ ​small​ ​details​ ​that​ ​count.

Step​ ​13:​ ​Lead​ ​Your​ ​Best​ ​Articles​ ​Back​ ​to​ ​Your​ ​Site
LinkedIn​ ​loves​ ​how-to​ ​content​ ​about​ ​LinkedIn​ ​(how​ ​meta).

And​ ​they​ ​love​ ​story-oriented​ ​content​ ​about​ ​the​ ​workplace.

With​ ​how-to​ ​content,​ ​I​ ​always​ ​leave​ ​the​ ​second​ ​half​ ​of​ ​the​ ​article​ ​on​ ​my​ ​website.

44
In​ ​this​ ​case,​ ​I​ ​wrote​ ​an​ ​article​ ​with​ ​eleven​ ​tips​ ​to​ ​gain​ ​a​ ​following​ ​on​ ​LinkedIn.​ ​I
included​ ​the​ ​first​ ​five​ ​in​ ​the​ ​piece,​ ​then​ ​had​ ​a​ ​link​ ​to​ ​view​ ​the​ ​last​ ​six​ ​on​ ​my​ ​blog.​ ​This
way​ ​I​ ​can​ ​capture​ ​my​ ​readers​ ​in​ ​a​ ​Facebook​ ​re-marketing​ ​audience​ ​to​ ​run​ ​ads​ ​to​ ​them.

This​ ​piece​​ ​drove​ ​almost​ ​five​ ​hundred​ ​visitors​ ​to​ ​my​ ​website​ ​over​ ​the​ ​span​ ​of​ ​a​ ​week.

Impressive!

I’ll​ ​even​ ​re-post​ ​my​ ​co-founder’s​ ​pieces​ ​as​ ​well.

This​ ​way​ ​I​ ​never​ ​run​ ​out​ ​of​ ​content.

Step​ ​14:​ ​Use​ ​the​ ​ManyChat​ ​Integration​ ​with​ ​Zapier

You​ ​need​ ​to​ ​be​ ​capturing​ ​your​ ​audience​ ​on​ ​Messenger​ ​and​ ​email.​ ​It’s​ ​not​ ​one​ ​or​ ​the
other.

45
You​ ​need​ ​both.

Our​ ​Messenger​ ​list​ ​has​ ​of​ ​over​ ​7,000​ ​subscribers​ ​and​ ​is​ ​more​ ​active​ ​than​ ​a
30,000-person​ ​email​ ​list.

Yes,​ ​you​ ​heard​ ​that​ ​right.

No​ ​longer​ ​do​ ​you​ ​need​ ​two​ ​call-to-actions​ ​because​ ​–​ ​as​ ​of​ ​this​ ​week​ ​ ​–​ ​y0u​ ​can​ ​integrate
ManyChat,​ ​a​ ​popular​ ​Messenger​ ​subscriber​ ​platform,​ ​with​ ​Zapier.

“This​ ​gives​ ​you​ ​unlimited​ ​opportunities​ ​for​ ​using​ ​our​ ​Messenger​ ​marketing​ ​platform
together​ ​with​ ​your​ ​favorite​ ​CRM​ ​and​ ​email​ ​marketing​ ​services:

● Add​ ​a​ ​lead​ ​in​ ​your​ ​CRM​ ​when​ ​you​ ​get​ ​a​ ​new​ ​subscriber​ ​in​ ​ManyChat.
● Ask​ a
​ ​ ​subscriber​ ​for​ ​an​ ​email​ ​/​ ​phone​ ​number​ ​inside​ ​the​ ​bot​ ​and​ ​add​ ​it​ ​to
your​ ​email​ ​marketing​ ​service​ ​/​ ​CRM.
● Register​ ​subscribers​ ​to​ ​a​ ​webinar​ ​with​ ​1​ ​tap.”​ ​–​ ​ManyChat’s​ o ​ fficial​ ​update

To​ ​do​ ​this,​ ​you​ ​need​ ​to​ ​create​ ​a​ ​custom​ ​field​ ​in​ ​ManyChat​ ​for​ ​emails​ ​and​ ​numbers.

Then​ ​you​ ​use​ ​Zapier​ ​to​ ​hook​ ​it​ ​up​ ​to​ ​your​ ​favorite​ ​marketing​ ​automation​ ​platform.

Mine​ ​is​ ​Autopilot.

46
Now​ ​I​ ​can​ ​send​ ​emails​ ​and​ ​text​ ​messages​ ​to​ ​many​ ​of​ ​my​ ​Messenger​ ​subscribers.

Why​ ​is​ ​building​ ​your​ ​list​ ​relevant​ ​to​ ​LinkedIn?

A​ ​single​​ ​LinkedIn​ ​status​​ c​ an​ ​drive​ ​over​ ​several​ ​hundred​ ​subscribers:

Enough​ ​of​ ​these​ ​statuses​ ​over​ ​a​ ​year​ ​can​ ​build​ ​you​ ​a​ ​10,000-person​ ​Messenger​ ​or​ ​email
list!

Step​ ​15:​ ​Build​ ​a​ ​Custom​ ​Tool​ ​like​ ​the​ ​LinkedIn​ ​Auto-Connector
Our​ ​custom​ ​LinkedIn​ ​auto-connector​ ​tool​ ​to​ ​syncs​ ​with​ ​different​ ​merge​ ​fields.

47
As​ ​a​ ​result,​ ​we​ ​can​ ​send​ ​out​ ​personalized​ ​connection​ ​requests​ ​at​ ​scale​ ​based​ ​on​ ​targeted
LinkedIn​ ​URLs​ ​and​ ​get​ ​data​ ​back​ ​on​ ​whether​ ​they’ve​ ​replied​ ​or​ ​accepted​ ​the​ ​connection
request.

An​ ​example​ ​message:

“Hey​ ​{{first_name}},

Checked​ ​out​ ​{{last_company}}​ ​and​ ​noticed​ ​you​ ​were​ ​hiring​ ​for​ ​a​ ​{{job_name}}​ ​and
wanted​ ​to​ ​talk​ ​about​ ​how​ ​I​ ​can​ ​help.”

The​ ​best​ ​part:​ ​Anyone​ ​can​ ​create​ ​a​ ​tool​ ​like​ ​this.​ ​We​ ​spent​ ​a​ ​thousand​ ​dollars​ ​on​ ​the
freelancing​ ​site,​ ​Upwork,​ ​to​ ​outsource​ ​the​ ​development​ ​work.

It​ ​took​ ​him​ ​one​ ​week​ ​to​ ​finish​ ​it.

48
Step​ ​16:​ ​Use​ ​a​ ​Custom​ ​Landing​ ​Page​ ​for​ ​LinkedIn​ ​Traffic
I​ ​love​ ​linking​ ​to​ ​landing​ ​pages​ ​where​ ​there’s​ ​more​ ​personalization.​ ​Whenever​ ​I​ ​link​ ​to
our​ ​membership​ ​program​ ​on​ ​LinkedIn,​ ​I​ ​add​ ​a​ ​note​ ​at​ ​the​ ​top​ ​which​ ​recognizes​ ​where
they’re​ ​coming​ ​from.

You​ ​can​ ​also​ ​do​ ​this​ ​by​ ​having​ ​a​ ​custom​ ​URL​ ​in​ ​your​ ​company​ ​page.

This​ ​increases​ ​our​ ​conversion​ ​rates​ ​by​ ​a​ ​small​ ​percentage.

Most​ ​importantly,​ ​it​ ​makes​ ​us​ ​memorable.

Step​ ​17:​ ​Target​ ​the​ ​Most​ ​Segmented​ ​Audiences

At​ ​BAMF​ ​Media,​ ​we​ ​do​ ​things​ ​differently.

We​ ​built​ ​our​ ​own​ ​in-house​ ​tools​ ​to​ ​extract​ ​those​ ​who​ ​engage​ ​with​ ​posts.​ ​If​ ​you’re
looking​ ​to​ ​do​ ​the​ ​same,​ ​know​ ​that​ ​it’s​ ​relatively​ ​inexpensive​ ​to​ ​outsource​ ​via​ ​Upwork​ ​or
Freelancer,​ ​especially​ ​if​ ​you’re​ ​only​ ​asking​ ​for​ ​a​ ​script.

In​ ​the​ ​picture​ ​below,​ ​we​ ​extract​ ​everyone​ ​who​ ​comments​ ​on​ ​an​ ​influencer’s​ ​post​ ​to​ ​get
their​ ​most​ ​active​ ​audience.​ ​This​ ​will​ ​return​ ​their​ ​email​ ​and​ ​profile​ ​information​ ​including
job​ ​title,​ ​company​ ​size,​ ​company​ ​name,​ ​industry,​ ​and​ ​LinkedIn​ ​URL.

49
We​ ​can​ ​also​ ​do​ ​it​ ​with​ ​people​ ​who​ ​liked​ ​the​ ​influencer’s​ ​status​ ​or​ ​published​ ​article​ ​such
as​ ​the​ ​one​ ​below.

We​ ​can​ ​scrape​ ​up​ ​to​ ​10,000​ ​Likers!

50
Now​ ​we​ ​can​ ​take​ ​the​ ​following​ ​lists​ ​and​ ​filter​ ​them​ ​by​ ​job​ ​title​ ​and​ ​any​ ​other​ ​criteria​ ​that
relate​ ​to​ ​our​ ​target​ ​market.​ ​For​ ​example,​ ​this​ ​allows​ ​us​ ​to​ ​have​ ​a​ ​list​ ​of​ ​the​ ​most​ ​active
founders​ ​following​ ​LinkedIn​ ​influencers.

From​ ​here,​ ​we​ ​auto-connect​ ​to​ ​them​ ​on​ ​LinkedIn​ ​with​ ​personalized​ ​messaging​ ​using
our​ ​custom​ ​tool​ ​(only​ ​costs​ ​$200​ ​to​ ​outsource​ ​a​ ​script).​ ​Now​ ​we’re​ ​auto-connecting​ ​with
most​ ​active​ ​individuals​ ​in​ ​our​ ​target​ ​market​ ​on​ ​LinkedIn.

In​ ​the​ ​example​ ​below,​ ​we​ ​did​ ​this​ ​for​ ​a​ ​recent​ ​giveaway​ ​to​ ​message​ ​everyone​ ​who
commented​ ​on​​ ​this​ ​post​.

51
You​ ​don’t​ ​always​ ​need​ ​custom​ ​scraping​ ​and​ ​auto-connecting​ ​tools.​ ​A​ ​tool​ ​readily
available​ ​(and​ ​mentioned​ ​earlier),​ ​Linked​ ​Helper,​ ​auto-connects​ ​to​ ​individuals​ ​on
LinkedIn​ ​with​ ​personalized​ ​messaging​ ​using​ ​Sales​ ​Navigator​ ​search​ ​criteria.

52
Using​ ​the​ ​keyword​ ​and​ ​title​ ​function​ ​in​ ​Sales​ ​Navigator​ ​you​ ​can​ ​target​ ​almost​ ​anyone​ ​on
LinkedIn​ ​that​ ​pertains​ ​to​ ​your​ ​demographic.​ ​However,​ ​using​ ​this​ ​tactic​ ​won’t​ ​guarantee
that​ ​they’re​ ​active​ ​Commenters​ ​and​ ​Likers.

Step​ ​18:​ ​The​ ​Multiplication​ ​Effect

Have​ ​an​ ​employee​ ​or​ ​a​ ​co-founder?

Then​ ​you​ ​need​ ​to​ ​copy​ ​this​ ​formula​ ​for​ ​them.​ ​Your​ ​LinkedIn​ ​profile​ ​provides​ ​you​ ​a
retargeting​ ​audience​ ​of​ ​up​ ​to​ ​30,000​ ​individuals​ ​and​ ​an​ ​opportunity​ ​to​ ​send​ ​a
personalized​ ​message​ ​to​ ​all​ ​of​ ​them​ ​–​ ​entirely​ ​automated.

If​ ​you​ ​get​ ​an​ ​employee​ ​and​ ​a​ ​co-founder​ ​to​ ​join,​ ​then​ ​you’ve​ ​tripled​ ​those​ ​numbers.
For​ ​a​ ​quick​ ​refresher,​ ​you​ ​get​ ​your​ ​retargeting​ ​audience​ ​from​ ​exporting​ ​your
connections​ ​on​ ​LinkedIn​ ​via​ ​Settings:

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Then​ ​you​ ​upload​ ​them​ ​into​ ​Facebook​ ​as​ ​a​ ​custom​ ​audience.

Talk​ ​about​ ​scaling​ ​fast.

If​ ​you​ ​produce​ ​content​ ​regularly,​ ​you’ll​ ​often​ ​see​ ​a​ ​10/10​ ​relevance​ ​score​ ​on​ ​the​ ​ads​ ​you
run.

It​ ​works​ ​with​ ​messaging,​ ​too.

If​ ​you​ ​have​ ​a​ ​Sales​ ​Navigator​ ​account​ ​and​ ​three​ ​LinkedIn​ ​profiles​ ​to​ ​run​ ​automation​ ​on,
then​ ​you​ ​can​ ​send​ ​close​ ​to​ ​a​ ​1,000​ ​personalized​ ​messages/day.

Step​ ​19:​ ​ ​Send​ ​Them​ ​Immediate​ ​Value

Want​ ​to​ ​send​ ​LinkedIn​ ​messages​ ​at​ ​scale?

How​ ​about​ ​emailing​ ​everyone​ ​who​ ​commented​ ​on​ ​or​ ​liked​ ​a​ ​particular​ ​post?

Then​ ​you​ ​need​ ​a​ ​call-to-action​ ​that​ ​converts.

1.​ ​Showcase​ ​Your​ ​Knowledge​ ​with​ ​an​ ​E-Book

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If​ ​the​ ​audience​ ​is​ ​specific​ ​enough,​ ​you​ ​can​ ​send​ ​them​ ​to​ ​an​ ​immediate​ ​opt-in​ ​for​ ​a
relevant​ ​ebook.​ ​Make​ ​sure​ ​what​ ​you’re​ ​giving​ ​them​ ​is​ ​jam-packed​ ​with​ ​value,​ ​and​ ​the
landing​ ​page​ ​has​ ​been​ ​rigorously​ ​tested​ ​with​ ​CRO​ ​(conversion​ ​rate​ ​optimization).

Here’s​ ​an​ ​example​ ​landing​ ​page​ ​using​ ​Messenger:

It’s​ ​netted​ ​me​ ​over​ ​5,000​ ​subscribers.

2.​ ​Provide​ ​them​ ​Support​ ​with​ ​a​ ​Community

Send​ ​them​ ​to​ ​a​ ​Facebook​ ​Group.​ ​There’s​ ​a​ ​low​ ​barrier​ ​to​ ​entry​ ​to​ ​joining,​ ​and​ ​you​ ​can
collect​ ​a​ ​lot​ ​of​ ​their​ ​information​ ​when​ ​they​ ​try​ ​to​ ​access​ ​to​ ​better​ ​understand​ ​what​ ​they
want.

How?

Facebook​ ​provides​ ​all​ ​groups​ ​a​ ​survey​ ​feature​ ​for​ ​new​ ​requests.

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Using​ ​this​ ​tactic,​ ​you’ll​ ​expand​ ​your​ ​thought​ ​leadership​ ​audience​ ​on​ ​Facebook​ ​fast.​ ​If
you​ ​send​ ​up​ ​to​ ​1,000​ ​messages/day,​ ​you’ll​ ​add​ ​thousands​ ​of​ ​new​ ​members​ ​every​ ​week.
If​ ​you’re​ ​using​ ​a​ ​comment​ ​or​ ​like​ ​extractor,​ ​then​ ​those​ ​people​ ​getting​ ​added​ ​will​ ​be​ ​a
target​ ​influencer’s​ ​most​ ​active​ ​audience.

Step​ ​20:​ ​Discover​ ​a​ ​Correlation

(Steps​ ​20​ ​-​ ​21:​ ​Written​ ​by​ ​Houston​ ​Golden)

We​ ​tested​ ​whether​ ​comments​ ​correlate​ ​to​ ​views.​ ​We​ ​missed​ ​the​ ​mark.

Then​ ​we​ ​tested​ ​whether​ ​Likes​ ​correlate​ ​to​ ​views.​ ​We​ ​hit​ ​the​ ​bullseye.

At​ ​BAMF​ ​Media,​ ​we​ ​already​ ​A/B​ ​test​ ​our​ ​own​ ​LinkedIn​ ​posts.​ ​We​ ​know​ ​when​ ​we’ve​ ​hit
virality​ ​to​ ​the​ ​point​ ​where​ ​if​ ​posts​ ​are​ ​not​ ​getting​ ​strong​ ​enough​ ​engagement,​ ​then​ ​we
take​ ​them​ ​down.

If​ ​it’s​ ​within​ ​the​ ​first​ ​hour,​ ​we​ ​still​ ​have​ ​time​ ​to​ ​adjust.

Rewrite​ ​the​ ​first​ ​line.​ ​Draw​ ​in​ ​the​ ​emotion​ ​sooner.​ ​Emphasize​ ​the​ ​pain​ ​harder.

This​ ​process​ ​is​ ​raw.​ ​It’s​ ​intuition​ ​combined​ ​with​ ​our​ ​best​ ​practices​ ​and​ ​relentless
obsession​ ​for​ ​excellent​ ​copy.

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It’s​ ​not​ ​a​ ​science,​ ​but​ ​it​ ​works.

Here​ ​are​ ​our​ ​results​ ​so​ ​far.

The​ ​number​ ​142.

That’s​ ​how​ ​many​ ​views​ ​a​ ​post​ ​will​ ​get​ ​for​ ​every​ ​Like​ ​–​ ​on​ ​average​ ​–​ ​with​ ​a​ ​90.04%
confidence.

You​ ​can​ ​see​ ​how​ ​strong​ ​the​ ​correlation​ ​is​ ​in​ ​the​ ​line​ ​graph​ ​below:

LinkedIn​ ​posts​ ​have​ ​a​ ​limited​ ​window.​ ​Most​ ​only​ ​go​ ​viral​ ​for​ ​three​ ​days.

72​ ​hours​ ​in​ ​three​ ​days.​ ​704​ ​likes​ ​/​ ​72​ ​hours​ ​=​ ​9.78​ ​Likes/Hour.

Let’s​ ​assume​ ​that​ ​people​ ​are​ ​asleep​ ​8​ ​hours​ ​a​ ​day.​ ​That​ ​leaves​ ​us​ ​with​ ​16​ ​hours.

16​ ​x​ ​3​ ​days​ ​=​ ​48​ ​hours.

704​ ​likes​ ​/​ ​48​ ​hours​ ​=​ ​14.678

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If​ ​you​ ​are​ ​aiming​ ​to​ ​get​ ​100,000​ ​post​ ​views,​ ​make​ ​sure​ ​that​ ​you​ ​get​ ​15​ ​Likes​ ​in​ ​the​ ​first
hour​ ​at​ ​minimum.

Without​ ​taking​ ​any​ ​other​ ​velocity​ ​engagement​ ​metrics​ ​into​ ​account​ ​(which​ ​we​ ​don’t
have​ ​the​ ​data​ ​for​ ​yet),​ ​you​ ​need,​ ​at​ ​least,​ ​15​ ​likes​ ​in​ ​the​ ​first​ ​hour​ ​of​ ​a​ ​post​ ​if​ ​you​ ​want​ ​to
get​ ​100,000​ ​views.

How​ ​about​ ​1​ ​million​ ​views?

Assuming​ ​people​ ​don’t​ ​sleep​ ​(LinkedIn​ ​is​ ​a​ ​global​ ​network):

1,000,000​ ​/​ ​142​ ​=​ ​7,042​ ​Likes​ ​/​ ​72​ ​Hours​ ​=​ ​97.80​ ​Likes​ ​within​ ​First​ ​Hour.

Taking​ ​into​ ​account​ ​the​ ​views​ ​per​ ​like​ ​rate​ ​increase​ ​as​ ​posts​ ​gain​ ​velocity​ ​and
LinkedIn’s​ ​algorithm​ ​picks​ ​it​ ​up,​ ​then​ ​the​ ​TRUE​ ​number​ ​is​ ​around​ ​50​ ​–​ ​60
Likes.

If​ ​you​ ​want​ ​to​ ​get​ ​1​ ​million​ ​views,​ ​keep​ ​A/B​ ​testing​ ​your​ ​post​ ​until​ ​you​ ​get​ ​~​ ​50​ ​–​ ​60
likes​ ​within​ ​the​ ​first​ ​hour.

Our​ ​views​ ​per​ ​like​ ​ratio​ ​is​ ​90%​ ​accurate​ ​when​ ​analyzing​ ​posts​ ​after​ ​they’re​ ​live​ ​for​ ​three
days.​ ​Finding​ ​how​ ​to​ ​weigh​ ​likes​ ​and​ ​engagement​ ​more​ ​accurately​ ​in​ ​the​ ​early​ ​hours​ ​is
our​ ​goal​ ​moving​ ​forward.

Step​ ​21:​ ​Create​ ​a​ ​Predictable​ ​Model

If​ ​you’re​ ​interested​ ​in​ ​running​ ​a​ ​linear​ ​regression​ ​model​ ​to​ ​find​ ​slope​ ​and​ ​correlation
between​ ​engagements​ ​and​ ​post​ ​views,​ ​then​ ​there​ ​are​ ​many​ ​tutorials​ ​readily​ ​available​ ​via
Google.

Here’s​ ​an​ ​inside​ ​look​ ​at​ ​our​ ​spreadsheet​​ w

​ here​ ​the​ ​magic​ ​happened.​ ​(Note:​ ​The​ ​data​ ​set
has​ ​been​ ​reduced​ ​for​ ​simplicity.)

INITIAL​ ​GOAL:​ ​Create​ ​an​ ​accurate​ ​estimate​ ​of​ ​“Post​ ​Views”​ ​even​ ​though​ ​it’s​ ​not
public.

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NEXT​ ​GOAL:​ ​Developing​ ​a​ ​chrome​ ​extension​ ​that​ ​provides​ ​accurate​ ​predictions​ ​of
whether​ ​a​ ​post​ ​will​ ​go​ ​viral​ ​within​ ​the​ ​first​ ​hour​ ​based​ ​on​ ​past​ ​engagement​ ​stats.​ ​To​ ​do
this,​ ​we​ ​need​ ​to​ ​account​ ​for​ ​velocity​ ​–​ ​the​ ​rate​ ​at​ ​which​ ​LinkedIn​ ​increases​ ​your​ ​reach
when​ ​your​ ​content​ ​is​ ​“fire.”

Step​ ​22:​ ​Use​ ​LinkedIn​ ​Pod​ ​Engagement​ ​Groups

Use​ ​Messenger​ ​or​ ​Slack?

If​ ​you​ ​do,​ ​then​ ​you​ ​need​ ​to​ ​create​ ​a​ ​pod​ ​engagement​ ​group.

A​ ​social​ ​pod​ ​is​ ​a​ ​place​ ​where​ ​you​ ​get​ ​a​ ​number​ ​of​ ​strong​ ​content​ ​creators​ ​together.​ ​You
drop​ ​your​ ​post​ ​link​ ​there,​ ​then​ ​everyone​ ​likes​ ​it.​ ​This​ ​helps​ ​you​ ​hit​ ​the​ ​LinkedIn​ ​velocity
algorithm​ ​faster.​ ​This​ ​means​ ​LinkedIn’s​ ​algorithm​ ​notices​ ​your​ ​uptake​ ​in​ ​engagement
and​ ​shows​ ​your​ ​post​ ​to​ ​more​ ​people.

With​ ​a​ ​LinkedIn​ ​pod,​ ​you​ ​can​ ​get​ ​an​ ​extra​ ​twenty​ ​likes​ ​in​ ​your​ ​first​ ​several​ ​minutes​ ​after
posting.​ ​With​ ​enough​ ​push,​ ​you​ ​can​ ​get​ ​hundreds​ ​and​ ​possibly​ ​thousands​ ​of​ ​more​ ​likes.

The​ ​bigger​ ​your​ ​pod,​ ​the​ ​more​ ​push.

That​ ​doesn’t​ ​mean​ ​you​ ​won’t​ ​get​ ​caught.

Instagram​ ​is​ ​notoriously​ ​known​ ​for​ ​their​ ​engagement​ ​pods.​ ​However,​ ​the​ ​company​ ​has
yet​ ​to​ ​limit​ ​their​ ​power.

How​ ​well​ ​do​ ​these​ ​pods​ ​work​ ​on​ ​Instagram?​ ​They’re​ ​used​ ​to​ ​build​ ​profiles​ ​from
hundreds​ ​of​ ​followers​ ​to​ ​hundreds​ ​of​ ​thousands​ ​in​ ​a​ ​few​ ​months.

Does​ ​this​ ​type​ ​of​ ​engagement​ ​translate​ ​to​ ​LinkedIn?

LinkedIn​ ​pod​ ​engagement​ ​benefits​ ​are​ ​still​ ​too​ ​early​ ​to​ ​tell.​ ​If​ ​it​ ​is​ ​the​ ​case,​ ​then​ ​you
don’t​ ​only​ ​need​ ​an​ ​engagement​ ​pod​ ​of​ ​profiles,​ ​but​ ​one​ ​of​ ​excellent​ ​writers.​ ​Without
top-notch​ ​content,​ ​the​ ​community​ ​won’t​ ​grow.

To​ ​keep​ ​an​ ​engagement​ ​pod​ ​active​ ​you​ ​need​ ​to​ ​ensure​ ​everyone​ ​likes​ ​other​ ​people’s
content.​ ​This​ ​is​ ​a​ ​pain​ ​to​ ​do​ ​on​ ​your​ ​own.​ ​Instead,​ ​hire​ ​a​ ​virtual​ ​assistant​ ​from​ ​Upwork

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or​ ​Freelancer​ ​who​ ​hangs​ ​out​ ​in​ ​the​ ​LinkedIn​ ​engagement​ ​pod​ ​making​ ​sure​ ​people​ ​take
action.

The​ ​assistant​ ​can​ ​keep​ ​track​ ​by​ ​going​ ​to​ ​each​ ​member’s​ ​LinkedIn​ ​profile​ ​and​ ​looking​ ​at
their​ ​recent​ ​activity.

And​ ​voila!​ ​you​ ​have​ ​an​ ​engagement​ ​pod.

Time​ ​to​ ​hit​ ​LinkedIn’s​ ​velocity​ ​algorithm​ ​faster.

Step​ ​23:​ ​Import​ ​Connections​ ​to​ ​Kickstart​ ​Your​ ​Business

My​ ​email​ ​has​ ​thousands​ ​of​ ​connections.

Most​ ​are​ ​founders​ ​and​ ​C-level​ ​executives.

The​ ​problem?

My​ ​new​ ​hire​ ​doesn’t​ ​and​ ​I​ ​need​ ​him​ ​to​ ​have​ ​a​ ​LinkedIn​ ​presence.

So,​ ​we​ ​kickstart​ ​his​ ​social​ ​presence​ ​by​ ​importing​ ​my​ ​connections​ ​into​ ​his​ ​LinkedIn
profile.

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Here’s​ ​how​ ​it​ ​works:

Go​ ​to​ ​My​ ​Network,​ ​then​ ​click​ ​on​ ​More​ ​options.

You’ll​ ​see​ ​an​ ​interface​ ​where​ ​you​ ​can​ ​plug​ ​in​ ​an​ ​email.

Don’t​ ​do​ ​that​ ​-​ ​it​ ​rarely​ ​works.

Instead,​ ​click​ ​on​ ​the​ ​Gmail​ ​icon​ ​and​ ​log-in​ ​with​ ​your​ ​email​ ​address​ ​in​ ​the​ ​other​ ​person’s
LinkedIn​ ​profile.

This​ ​will​ ​prompt​ ​you​ ​to​ ​connect​ ​with​ ​hundreds​ ​and​ ​possibly​ ​thousands​ ​of​ ​individuals.

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Click​ ​Add​ ​connections.

This​ ​sends​ ​connection​ ​requests​ ​to​ ​all​ ​of​ ​these​ ​people.

You​ ​can​ ​filter​ ​them​ ​beforehand​ ​to​ ​add​ ​only​ ​people​ ​with​ ​specific​ ​job​ ​titles.

The​ ​screen​ ​will​ ​prompt​ ​you​ ​again​ ​to​ ​send​ ​connection​ ​requests​ ​to​ ​people.​ ​Use​ ​this
opportunity​ ​as​ ​a​ ​great​ ​excuse​ ​to​ ​show​ ​up​ ​in​ ​someone’s​ ​email​ ​feed​ ​organically​ ​because
LinkedIn’s​ ​promoting​ ​it.

However,​ ​these​ ​people​ ​are​ ​less​ ​targeted​ ​because​ ​you​ ​can’t​ ​readily​ ​filter​ ​them​ ​by​ ​job​ ​title.

In​ ​a​ ​couple​ ​of​ ​minutes,​ ​you’ve​ ​added​ ​possibly​ ​thousands​ ​of​ ​new​ ​connections​ ​to​ ​your
LinkedIn​ ​network​ ​-​ ​boom!

According​ ​to​ ​Salesforce,​ ​it​ ​takes​ ​6​ ​-​ ​8​ ​touches​ ​to​ ​generate​ ​a​ ​viable​ ​sales​ ​lead.​ ​By​ ​having
different​ ​people​ ​from​ ​the​ ​same​ ​company​ ​produce​ ​content​ ​in​ ​front​ ​of​ ​the​ ​same​ ​audience,
it​ ​hits​ ​the​ ​number​ ​of​ ​touch​ ​points​ ​faster.​ ​Moreover,​ ​it​ ​provides​ ​social​ ​validation​ ​to​ ​the
movement.

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Step​ ​24:​ ​Turn​ ​Your​ ​Audience​ ​into​ ​a​ ​Facebook​ ​Remarketing
Audience

Don’t​ ​you​ ​wish​ ​you​ ​could​ ​run​ ​Facebook​ ​ads​ ​to​ ​those​ ​who​ ​engage​ ​with​ ​a​ ​status?

With​ ​our​ ​tool​ ​Crowdist,​ ​you​ ​can​ ​scrape​ ​everyone​ ​who​ ​engages​ ​with​ ​your​ ​status​ ​via
comments​ ​or​ ​likes.

The​ ​problem​ ​is​ ​we​ ​only​ ​get​ ​work​ ​emails.​ ​Not​ ​the​ ​best​ ​for​ ​creating​ ​a​ ​remarketing
audience.

To​ ​get​ ​their​ ​Gmail,​ ​Yahoo,​ ​or​ ​Hotmail​ ​emails,​ ​we​ ​use​ ​a​ ​Chrome​ ​extension​ ​called
Contactout​ ​that​ ​provides​ ​them.

Or,​ ​we​ ​can​ ​use​ ​RocketReach.co​​ ​or​ P

​ ipl​​ ​to​ ​retrieve​ ​personal​ ​emails​ ​at​ ​scale.​ ​Note​ ​that
these​ ​services​ ​can​ ​get​ ​rather​ ​expensive.

Here’s​ ​how​ ​the​ ​process​ ​works​ ​at​ ​scale:

63
Step​ ​1:​ ​Extract​ ​Profile​ ​Data​ ​Using​ ​Crowdist

From​ ​people​ ​who​ ​comment:

From​ ​people​ ​who​ ​like​ ​a​ ​post:

Once​ ​you​ ​have​ ​their​ ​profile​ ​data​ ​in​ ​a​ ​spreadsheet,​ ​filter​ ​it​ ​by​ ​the​ ​demographic​ ​that
makes​ ​sense​ ​for​ ​your​ ​prospects.​ ​For​ ​example,​ ​we’ll​ ​remove​ ​everyone​ ​from​ ​the
spreadsheet​ ​except​ ​people​ ​with​ ​“founder”​ ​or​ ​“CMO”​ ​in​ ​their​ ​title.

64
Next​ ​we​ ​contract​ ​a​ ​virtual​ ​assistant​ ​to​ ​go​ ​through​ ​all​ ​their​ ​LinkedIn​ ​profiles​ ​to​ ​provide
their​ ​personal​ ​emails​ ​in​ ​another​ ​column​ ​using​ ​Contactout.

Keep​ ​in​ ​mind​ ​you​ ​can​ ​only​ ​go​ ​through​ ​five​ ​hundred​ ​profiles/day​ ​if​ ​you​ ​have​ ​Sales
Navigator.​ ​Otherwise,​ ​LinkedIn​ ​will​ ​ban​ ​you​ ​at​ ​their​ ​discretion.

Once​ ​we​ ​have​ ​a​ ​decent​ ​number​ ​of​ ​personal​ ​emails,​ ​we​ ​can​ ​market​ ​to​ ​them.​ ​The​ ​first​ ​step
is​ ​uploading​ ​them​ ​into​ ​Facebook​ ​as​ ​a​ ​custom​ ​audience.

By​ ​using​ ​the​ ​Contactout​ ​and​ ​LinkedIn​ ​scraping,​ ​here​ ​are​ ​three​ ​custom​ ​audiences​ ​you
can​ ​create:

1.​ ​Create​ ​a​ ​custom​ ​audience​ ​based​ ​on​ ​the​ ​people​ ​who​ ​like​ ​or​ ​comment​ ​on​ ​your​ ​content.

2.​ ​Create​ ​a​ ​custom​ ​audience​ ​based​ ​on​ ​the​ ​people​ ​who​ ​like​ ​or​ ​comment​ ​on​ ​other
people’s​ ​content.

3.​ ​Create​ ​a​ ​custom​ ​audience​ ​based​ ​on​ ​the​ ​people​ ​who​ ​engage​ ​with​ ​LinkedIn​ ​company
page​ ​content.

You​ ​can​ ​then​ ​filter​ ​each​ ​audience​ ​by​ ​job​ ​role​ ​and​ ​other​ ​criteria​ ​based​ ​on​ ​the​ ​exported
profile​ ​data.​ ​Now​ ​you​ ​can​ ​run​ ​hyper-targeted​ ​Facebook​ ​ads​ ​at​ ​scale.

We​ ​use​ ​a​ ​few​ ​media​ ​assets​ ​to​ ​create​ ​an​ ​eye-popping​ ​advertisement.

65
The​ ​relevance​ ​score?​ ​10/10

You​ ​must​ ​use​ ​the​ ​right​ ​branding​ ​assets.​ ​For​ ​example,​ ​if​ ​you​ ​scrape​ ​Tony​ ​Robbins’​ ​posts,
then​ ​you​ ​should​ ​have​ ​his​ ​name​ ​in​ ​the​ ​copy​ ​or​ ​a​ ​picture​ ​of​ ​him​ ​in​ ​the​ ​image​ ​(with
approval,​ ​of​ ​course).​ ​This​ ​way​ ​the​ ​Facebook​ ​ad​ ​will​ ​attract​ ​his​ ​LinkedIn​ ​followers.

Congrats!​ ​You’re​ ​officially​ ​a​ ​pro​ ​at​ ​using​ ​LinkedIn​ ​to​ ​run​ ​super​ ​targeted​ ​Facebook​ ​ads.

Step​ ​25:​ ​Turn​ ​Your​ ​Company​ ​Name​ ​into​ ​a​ ​Hashtag

I​ ​saved​ ​the​ ​easiest​ ​growth​ ​hack​ ​for​ ​last.

When​ ​you’re​ ​writing​ ​statuses,​ ​put​ ​a​ ​hashtag​ ​next​ ​to​ ​your​ ​company​ ​name​ ​after​ ​you​ ​@​ ​it
so​ ​it​ ​links​ ​backs​ ​to​ ​your​ ​company​ ​page.​ ​This​ ​way​ ​it​ ​looks​ ​more​ ​organic​ ​even​ ​though​ ​it
goes​ ​to​ ​straight​ ​to​ ​a​ ​landing​ ​page.

66
I​ ​include​ ​#BAMF​ ​Media​ ​at​ ​the​ ​end​ ​of​ ​all​ ​my​ ​posts​ ​once​ ​they​ ​hit​ ​two​ ​hundred
engagements.​ ​This​ ​way​ ​I​ ​ensure​ ​it​ ​doesn’t​ ​affect​ ​the​ ​critical​ ​early​ ​engagement​ ​on​ ​the
status​ ​-​ ​I​ ​want​ ​it​ ​to​ ​look​ ​as​ ​natural​ ​as​ ​possible.

See​ ​how​ ​easy​ ​that​ ​was?

This​ ​hashtag​ ​trick​ ​can​ ​send​ ​hundreds​ ​of​ ​visitors​ ​to​ ​your​ ​site​ ​from​ ​one​ ​status.​ ​Before​ ​you
get​ ​carried​ ​away,​ ​make​ ​sure​ ​your​ ​company​ ​page​ ​is​ ​optimized​ ​for​ ​website​ ​clicks.
Otherwise,​ ​you’ll​ ​be​ ​producing​ ​content​ ​that​ ​doesn’t​ ​lead​ ​to​ ​conversions.

Step​ ​26:​ ​How​ ​to​ ​Identify​ ​Your​ ​Competitor's​ ​Customers​ ​on

LinkedIn

Here’s​ ​a​ ​simple​ ​trick​ ​to​ ​identify​ ​your​ ​competitor’s​ ​customers.

Or,​ ​people​ ​who​ ​use​ ​a​ ​particular​ ​software​ ​for​ ​whatever​ ​reasons.

First,​ ​get​ ​Sales​ ​Navigator.

67
Second,​ ​dive​ ​into​ ​your​ ​Sales​ ​Navigator​ ​account,​ ​then​ ​click​ ​Advanced.​ ​Next,​ ​select​ ​Search
for​ ​accounts.

You’ll​ ​be​ ​taken​ ​to​ ​a​ ​page​ ​where​ ​you​ ​can​ ​set​ ​what​ ​criteria​ ​you​ ​want​ ​for​ ​companies.​ ​In​ ​this
case,​ ​we​ ​search​ ​for​ ​companies​ ​with​ ​51​ ​-​ ​200​ ​employees​ ​in​ ​Los​ ​Angeles​ ​that​ ​use
WordPress.

We​ ​get​ ​690​ ​results!

68
Now​ ​that’s​ ​fast.

From​ ​here,​ ​you​ ​can​ ​have​ ​a​ ​virtual​ ​assistant​ ​dive​ ​into​ ​the​ ​key​ ​employee​ ​profiles​ ​to​ ​grab
their​ ​contact​ ​info​ ​to​ ​get​ ​in​ ​touch​ ​with​ ​them.

​ ontactout​​ ​to​ ​get​ ​this​ ​data.

I​ ​recommend​ ​using​ ​a​ ​tool​ ​like​ C

And​ ​there​ ​you​ ​have​ ​it,​ ​a​ ​fast​ ​way​ ​to​ ​get​ ​the​ ​details​ ​of​ ​your​ ​competitor’s​ ​customers.

Step​ ​27:​ ​Your​ ​Cheat​ ​Sheet

Here​ ​are​ ​over​ ​fifty​ ​starters​ ​you​ ​can​ ​use​ ​for​ ​LinkedIn​ ​statuses:

69
"I​ ​got​ ​fired."
"I​ ​quit."
"I​ ​turned​ ​down​ ​[x]​ ​dollars"
"I​ ​lost​ ​everything."
"I​ ​lost​ ​[x]​ ​dollars."
"I​ ​gave​ ​up."
"We​ ​were​ ​on​ ​the​ ​brink​ ​of​ ​failure."
"It​ ​was​ ​over."
"My​ ​time​ ​was​ ​up."
"My​ ​hands​ ​were​ ​shaking."
"I​ ​couldn't​ ​believe​ ​it."
"I​ ​wanted​ ​to​ ​cry."
"There​ ​had​ ​to​ ​be​ ​another​ ​way."
"I​ ​clenched​ ​my​ ​fist."
"I​ ​grit​ ​my​ ​teeth."
"Someone​ ​has​ ​to​ ​say​ ​this"
"I​ ​want​ ​to​ ​be​ ​honest​ ​for​ ​a​ ​second"
"I​ ​have​ ​to​ ​talk​ ​about​ ​this."
"I​ ​hated​ ​it."
"I​ ​ended​ ​the​ ​partnership."
"They​ ​said​ ​no."
"I​ ​never​ ​heard​ ​back​ ​from​ ​them."
"They​ ​laughed​ ​at​ ​me."
"It​ ​hurt."
"It​ ​sucked."
"I​ ​want​ ​to​ ​be​ ​real​ ​for​ ​a​ ​second."
"It​ ​kills​ ​me​ ​to​ ​say​ ​this."
"He/She​ ​didn't​ ​even​ ​look​ ​at​ ​me."
"I​ ​wanted​ ​it​ ​to​ ​be​ ​true."

70
"I​ ​lost​ ​control."
"I​ ​wanted​ ​more."
"I​ ​couldn't​ ​see​ ​it."
"It​ ​hurts​ ​to​ ​say​ ​this."
"I​ ​wish​ ​I​ ​didn't​ ​have​ ​to​ ​say​ ​this."
"I​ ​wanted​ ​to​ ​stop."
"I​ ​couldn't​ ​stop."
"I​ ​broke​ ​down."
"I​ ​couldn't​ ​handle​ ​it."
"It​ ​felt​ ​like​ ​a​ ​punch​ ​to​ ​the​ ​gut."
"I​ ​tried."
"I​ ​put​ ​everything​ ​I​ ​had​ ​into​ ​it."
"I​ ​couldn't​ ​stand​ ​it"
"I​ ​had​ ​to​ ​leave."
“I​ ​couldn’t​ ​handle​ ​it.”
“They​ ​laughed​ ​at​ ​me.”
“They​ ​stepped​ ​all​ ​over​ ​me.”
“It​ ​was​ ​brutal.”
“They​ ​forced​ ​me​ ​to​ ​do​ ​it.”
“They​ ​outsourced​ ​my​ ​job.”
“They​ ​told​ ​me​ ​to​ ​pick​ ​up​ ​my​ ​things​ ​and​ ​leave.”

What​ ​the​ ​F*ck​ ​Did​ ​I​ ​Read?

Great​ ​question.

This​ ​is​ ​growth​ ​hacking​ ​-​ ​finding​ ​new​ ​ways​ ​to​ ​build​ ​the​ ​right​ ​relationships​ ​faster​ ​to​ ​make
sales.​ ​In​ ​internet​ ​terms,​ ​it​ ​means​ ​finding​ ​new​ ​sustainable​ ​traction​ ​channels​ ​that​ ​help
you​ ​get​ ​engagement,​ ​leads,​ ​and​ ​customers.

71
If​ ​you’re​ ​interested​ ​in​ ​more​ ​growth​ ​hacking​ ​content,​ ​then​ ​join​ ​our​ ​Facebook​ ​Group​ ​of
over​ 1​ 5,000​ ​marketers​ ​and​ ​founders​​ ​(voted​ ​one​ ​of​ ​the​ ​best​ ​communities​ ​by​ ​Mark
Zuckerberg).

Enjoy​ ​:)

Want​ ​to​ ​work​ ​with​ ​us?

Fill​ ​out​ ​this​ ​form

Resources:

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People​ ​you​ ​follow
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https://lnkd.in/gzguzkb
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Invitations​ ​sent
https://lnkd.in/g3wZdWs
People​ ​you​ ​may​ ​know
https://lnkd.in/gtF4_SZ
Your​ ​LinkedIn​ ​Social​ ​Selling​ ​Index
https://lnkd.in/gHxAXeS
Who​ ​viewed​ ​your​ ​profile?
https://lnkd.in/gVYpjAA

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Who​ ​viewed​ ​your​ ​profile?​ ​(Sales​ ​Navigator)
https://lnkd.in/giF5JtW
Your​ ​article​ ​stats*
https://www.linkedin.com/in/joshuafechter/detail/recent-activity/posts/
Your​ ​posts​ ​and​ ​video​ ​stats*
https://www.linkedin.com/…/g…/detail/recent-activity/shares/
*​ ​=​ ​Replace​ ​"joshuafechter"​ ​with​ ​your​ ​own​ ​username.
Email​ ​notifications
https://lnkd.in/gJD4hgH
Merge​ ​accounts
https://lnkd.in/gnKqmpv
Archive​ ​of​ ​your​ ​LinkedIn​ ​data
https://lnkd.in/gtPSNpd

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BAMF is on a mission to
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in 5 years.

THE END

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