ENTERTAINMENT SECTOR

A Research Study Presented to

The faculty of Yu An Log of Business Accountancy

University of St. La Salle

Bacolod

In Partial Fulfillment

of the requirements for the Degree of

Bachelor of Hospitality in Management/ Tourism Management

The Researchers:

De Asis, Jennefer Elaine

Palmos, Eu

Tonato, Francheska Simone

Villanueva, Angel Francine

1. Entertainment is one of the attractions on many tours. Despite the fact that tourism
and entertainment are two different industries, both industries share some common
areas. Tourism and entertainment are two important sectors in the service industry.
Entertainment encourages tourists to travel around the world to have fun. It
includes popular performing arts, such as concerts, musicals, magic performances,
dancing performances, and so on. Many tourist attractions are connected to
entertainment. For example, some tourist attractions include areas for the audience
to engage or attempt to captivate emotions through perceptive stimulations. Most
theaters, museums, and historical sites could be classified as tourist attractions, but
not all entertainment venues are tourist attractions. The entertainment industry has
changed rapidly during the last decade; in particular, the destinations were
changing rapidly (Minton, 1998). Entertainment destinations can be defined as
places tourists travel to for entertainment activities. The classic example is Branson
in Missouri, which was the second most popular destination in the United States in
the early 1990s (“Utopia, Missouri”, 1994). Recently, entertainment has included a
variety of shows, such as concerts, musicals, music and medieval festivals, magic and
street performances, circuses, comedy, and so on. Furthermore, other activities,
such as sports events, theater, dancing, clubbing, and theme park visits, are also
included in entertainment (Besciu, 2013). Las Vegas is another classic example with
a particular focus on entertainment activities. The attractions in Las Vegas not only
include the casinos, but also live performances. The purpose of the live
performances is to lure tourists to stay in the hotel or to gamble in the casino
afterwards. Hotels further provide other entertainment products, such as theme
parks, virtual reality experiences, and so on (Hughes & Benn, 1997). Entertainment
activities are tourism products created to satisfy the needs of tourists and to create
an unforgettable experience. Live entertainment is an additional attraction to
tourists. People sometimes travel abroad to watch live shows or performances. This
action is not limited to international travel, but also includes domestic travel. In the
last two decades, both the entertainment industry and the tourism industry have
experienced important transformations. The entertainment industry is composed of
numerous entities. Entertainment venues, entertainment zones, media, Internet, and
computer games are some examples of the industry. While some areas of the
entertainment industry are not part of the tourism industry, one cannot deny the
strong relationship between the two industries. Vogel (2014) defined entertainment
as things that could stimulate, encourage, and generate enjoyable distractions. In
fact, entertainment could generate more than distractions. It could be fascinating
and charming. The corresponding word in Latin, "tenare" means something that
could catch you and your soul. Therefore, even when life is not perfect,
entertainment provides something people can enjoy and look forward to. This
creates the ultimate reason for demanding entertainment products and services.
 This is the main characteristic of many entertainment attractions, such as cinemas,
sports events, theme parks, and so on (Chen, 2012).

2. Tourism and entertainment industry is an important component in the world’s

service sector. Entertainment tourism is receiving more attention, not only from
practitioners, but also from academics. This study develops a scale to measure
entertainment tourism experience from the consumers’ perspective. Entertainment
tourism in this study is operationalized by Learning, Enjoyment, Escape,
Refreshment, Novelty, Involvement, and Local culture. After examining the
reliability of the measurement scale, this study applies factor analysis and multi-
dimensional scaling to establish survey instrument. The reliability and validity of
the scale are confirmed through the first- and the second-order confirmatory factor
analysis. This study provides theoretical and practical implications and
recommendations to entertainment stakeholders, including entertainment suppliers
and government, to promote entertainment tourism practices. Entertainment has
become a major attraction not only to existing tourists, but also to new customers
who enjoy non-gaming activities more than gaming activities. As resorts integrate
more non-gaming activities and amenities, non-gaming revenues are expected to
increase.

3. Entertainment tourism has recently become more popular. Entertainment

attractions encourage tourists to travel around the world to have fun and are an
important part of many gaming destinations. The entertainment activities of leisure
tourists constitute a significant component of tourism experience. Their analysis is
important since it allows tourism marketers to acquire insights and better
understanding on tourists' experience and satisfaction. Festivals help to preserve
local cultural traditions, develop tourism, and promote the destination's economic,
social, and cultural development [13,14]. The success of a festival, in particular,
helps attract large crowds, thereby increasing the attractiveness of cities,
communities, or tourism destinations. Tourism planners and event organizers have
used festivals or events to attract tourists and promote cultural tourism for a
particular tourist destination. Promotion of fairs and festivals at a destination
improves the destination image. Attending a festival or fair, or other cultural events,
are some examples. Going to a zoo, aquarium, botanical garden, historical site,
national park, museum, or art gallery. watching sports or playing video games. In
terms of tourism, these activities fall under the category of entertainment. Typical
organizational structure are Festivals and Events in Tourism. It consists of some
 examples like celebration and reaffirmation of community or culture, artistic
content, religious or ritualistic music, dance, and drama are often featured. The
International Dictionary of Event Management defines a festival as a “public
celebration that conveys, through a kaleidoscope of activities, certain meanings to
participants and spectators” (Goldblatt, 2001, p. 78). Other definitions, including
those used by the Ontario Trillium Foundation and the European Union, highlight
accessibility to the general public and short duration as key elements that define a
festival.

4. The entertainment industry, the influence of media (mass and social), and how
events reflect that should clearly be related to the big issues of our time, including
ecological sustainability. Providing a systematic guide to the current state of
knowledge on tourism and hospitality education and its future direction this is
essential reading for students, researchers and academics in Tourism, Hospitality,
Events, Recreation and Leisure Studies. The growth of tourism has been
tremendous in the last few decades because many destinations have become
increasingly aware of the ability of tourism to improve the economy and resolve
many socio-cultural problems. However, tourism affects the society not only
positively but also negatively, especially the community and the environment.
Therefore, the sustainability of tourism becomes an important topic for destinations
that aim to use tourism to improve the economy derived the theory and empirical
research of potential tourism development from several sources. Tourism
development has many constraints. From the financial perspective, the constraints
include limited access to financial markets and limited confidence of domestic and
international investors. From the regulation perspective, the constraints include
complicated taxation requirements and procedures. Other constraints include
limited budgetary allocation, lack of integration, and limited tourism promotion. In
addition to these constraints, the most important barriers are limited information,
lack of awareness, and insufficient funding. Furthermore, discovered the
interconnection among eight barriers, namely, physical access, personal access, cost,
time and timing, product, personal interest and peer group, socialization and
understanding, and information.
REFERENCES:

Entertainment Tourism By Jian Ming Luo, Chi Fung Lam and Daisy X.F. Fan -
https://www.taylorfrancis.com/books/mono/10.4324/9781315162652/entertainment-
tourism-jian-ming-luo-chi-fung-lam

Chapter 6. Entertainment by Donna Owens -

https://opentextbc.ca/introtourism/chapter/chapter-6-entertainment/

Entertainment Tourism by Jian Ming Luo and Chi Fung Lam -

https://www.researchgate.net/publication/320933752_Entertainment_Tourism

The Routledge Handbook of Tourism and Hospitality Education by Dianne Dredge, David
Airey and Michael Gross -
https://www.taylorfrancis.com/books/edit/10.4324/9780203763308/routledge-handbook-
tourism-hospitality-education-dianne-dredge-david-airey-michael-gross?refId=96a60fbd-
5709-44e9-991a-b7c83787cd15&context=ubx

Barriers for the Sustainable Development of Entertainment Tourism in Macao by Jian

Ming Luo, Chi Fung Lam and Ben Haobin Ye - https://www.mdpi.com/2071-
1050/11/7/2145