Chapter 27

3 Weeks
to Webinar
Launch
by Rhonda Swan

456 30Days.com
 Rhonda Swan

CEO

Personal Branding/Business Development

Freedom-preneurs.net/thrive

Like you, world traveler, online brand strategist,

social media expert and bestselling author, Rhonda
Swan has experienced the online world and the dig-
ital economy defined numerous ways over the last
13 years.
Rhonda’s work has been featured in Forbes, Busi-
ness Insider and The Huffington Post. She retired
herself and her husband from corporate 13 years
ago and has now traveled the world full-time for the
last 10+ years with her “Unstoppable Family”. Their

Chapter 27: Rhonda Swan 457

 message is living your perfect day, everyday all
while inspiring the world to connect, live free and to
build a brand that leaves a legacy they are proud of.

Plan From $0 To $30K In 30 Days

Hi, I’m Rhonda Swan. The Unstoppable Momma of the Unstoppa-
ble Family!
I have been working online for 13 years (since 2004), and I quit my
“cushy” corporate job to work online because I didn’t want to ever put
my child in daycare.
In my first 90 days, I generated $36K, and I retired myself and my
husband in the first year from both of our multiple six-figure posi-
tions. I was a pharmaceutical executive, and my husband was a robot-
ics engineer. The skills I used to build MULTIPLE seven-figure busi-
nesses from the ground up with NO marketing dollars, before social
media existed, are the same strategies I use today…only now with an
updated social flare!
This question rings true to my heart: “What would you do if you
had to start over?”
Because three years after starting our business and quitting our
former jobs, we lost everything in a bad real estate investment. I mean
EVERYTHING! We went from making $50K+ per month to nothing.
Lost over HALF A MILLION in cash, three cars, a $1.7 million home,
and much more.
We couldn’t even afford Skype credits! To top it all off, my brand-
new baby girl, Hanalei, had just been born.
So what I am going to share with you in this chapter are the exact
steps I took to go from $0 to $30K in 30 days after losing everything we
had, and becoming UNSTOPPABLE!

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Day 1: Get Real
After losing it all, I will have to get clever…
The first thing I would do is start looking around the house for any
valuables I don’t need. That includes TVs, video games, cell phones,
furniture, and jewelry. ANY excess, anything that would throw me
off my game.
I need to come up with $5,000 for marketing in the next seven days,
so I can have a solid foundation, clear my head, and build a business!
First, I am going to contact any BIG debtors about payments that
will need to be made in the next 45 days and request a deferment of
two months. I will not be able to make payments for 60 full days, so
this way they will stay off my back.
Next, I’m going to come up with three quick and easy plans.

1. The Mind Game

2. The Online Game
3. The Ground Game

Mind Game I will write down in a calendar a countdown to the ex-

act day I will launch my product or business. Also for these next 30
days, I’ll set a reminder on the calendar or in my phone to NOT hang
out with friends excessively or go out to dinner, unless it’s with my
immediate family or people who add VALUE to my day and/or life.
No frivolous partying, no binging on Netflix, only calculated ac-
tion. This is going to help take my mental game to the next level!
Next, I’m an early riser. This means waking up at 3am EVERY
MORNING and going to bed at 9pm every night! This gives me a com-
plete 18 hours in my day to focus on myself, what I want, and how I’m
going to launch my business.
I’m breaking those 18 hours into 3 parts of 6 hours each. The first 6
are going to be dedicated to my personal development and mindset.

Hour 1: Mental Mapping I get up at 3am and say my mantra.

I look at myself in the mirror and tell myself exactly who I am, what
it is that I do, why I’m doing it, and the results that I’m going to get for

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myself. I’m basically reminding myself that I’m awesome.
My Actual Mantra:

You are a powerful leader and business woman. You

care, you give, and you provide value to those who
need it and want to take action. You live up to the vow
you gave to your daughter to never put her in daycare
and to show her the world. Today, you will be better
than you were yesterday. You are UNSTOPPABLE!

Goals And Objectives I am going to write down my exact goals

and objectives for the next 30 days.
Monetary Goal: $30K in 30 days
Why: I made a vow to my daughter to never put her in daycare
and to show her the world, even when I lost everything, I still keep
that vow. I want to be a guiding light to other women to take a stand
for what they want and MAKE THEIR OWN MONEY so their children
want to be like them when they grow up. They should be confident
and passionate about their gifts and not be afraid to sell them to
someone who can use them. It takes focus and determination to get
the prize, and I’m a winner—and I will win over my fears!
How: I am going to create a massive amount of value for a new au-
dience and solve their main problem. In 30 days, I will make an of-
fer and sell a $997 product (one that hasn’t been built yet). I call this
“building the plane while I fly it.” Then I will make an upsell offer of
$4,997 to work directly with me for eight weeks.
What: I will sell from a webinar after the 21-day plan. With my ex-
perience, I am confident that if I provide enough value during these
three weeks for those who register and join LIVE, I will close 18%–28%
of those live attendees. So my goal is to get them LIVE.
Here are conservative yet strong numbers:

• 150 high-quality registrants

• 70 show-ups
• 18% close: 12.6 buyers x $997 = $13,000

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 • 3% additional before-cart closes = $2,000
• $15K generated from webinar
• Upsell 3 buyers to high-ticket product at $5K = $15K

Total in 30 days: $30K

Rinse and repeat!

Hour 1: Mental Mapping Continued Then I’d write down in

my journal the TOP THREE things I’m going to accomplish for the day.
When I’m done with my morning mantra and journaling, it’s time to
read one chapter of Think and Grow Rich by Napoleon Hill. It’s impor-
tant to do this BEFORE starting any work in my business.
Now it’s time to exercise. For one hour while working out, I’d listen
to an audiobook. The books I choose to listen to will be related to my
niche and add value to my mindset. Books like Crushing It! by Gary
Vaynerchuk and Super Brain by Deepak Chopra. I’ll basically listen to
any book that aids in shifting my mindset.
Before I actually start my mind and body workout session, I’d put my
phone on airplane mode so I can focus on the information I’m taking in.
After the workout, I’d come inside and eat a SUPER FOOD, such
as a juice called Jamu we have here in Bali, which contains turmeric,
and of course a Bulletproof coffee. This coffee is my absolute favorite
because it’s good for maintaining mental focus and stamina during
intermittent fasting. I can also be the most productive at my peak-
performance state during the first three hours of “me” time.
(If you don’t know anything about Bulletproof coffee, I suggest you
read The Bulletproof Diet by David Asprey.)
For the next three hours, I’ll plan my online and ground game.

Online Game I’m going to map out and write down the EXACT per-
son I can either transform with my work, create a result for with my
product, or solve a problem for. I’d write out:

• Who they are: age, what they read, what they do, their fears, prob-
lems, etc.

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 • The ONE THING I can solve for them with my product, service,
or program
• A list of 21 problems this person has or could potentially be look-
ing to solve

YouTube And Video Research I will use Google Keyword Plan-

ner to look for keywords to create videos that people are searching
for on YouTube. This will help build my organic online game. For ex-
ample, if I owned a car repair shop, I’d write down things like engine
repair, dry-rotted tires, dent removal, dent repair for cars in Daytona,
Florida, (which is geotargeting), etc. These are just a few examples.
Again, I’m thinking about the exact problems they have, so I can be
specific with my marketing and message. Thinking market to mes-
sage MATCH!

Relevant Facebook Groups And LinkedIn Now it’s time to

find Facebook Groups that are relevant to my product or service.
Groups where I can help people by adding value and begin posting
once I start my 21-day plan. After I’ve selected a few groups, I’m also
going to create a LinkedIn account, to provide content and to reach
out to potential joint venture partners.
The goal is to get $5K for a marketing budget, then create an organ-
ic online plan, then a strategic paid marketing plan. Then, map out
my mind game, my ground game, and my online game. These are the
things I’m going to do on a daily basis, and the online/ground game is
the plan to execute.
The #1 thing for the online game is going to be creating my 21-day
plan. So the first week will be preparing for that, and after Day 7 is
when I’ll execute this plan.
9pm: Go to bed…NOW.

Day 2
Yesterday, I got my structure set up and organized. Today—and
every day this month—I will wake up at 3am, repeat my mantra, and
read one chapter of Think and Grow Rich.

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 Then I’ll plan and write out the top three things I want to accom-
plish that day and journal what my goals are and what I will reach by
the thirtieth day of this plan.
Day 2 is the setup for the 21-day plan.
(Download a copy of this PDF using the link in the Resources sec-
tion of this chapter.)

This plan is an ORGANIC structure for Facebook Live and YouTube

videos. I already mapped out and planned a YouTube strategy, now
I’m creating a Facebook Live schedule. The live videos will be similar
to using the keywords for YouTube, but these will be set up specifi-
cally to create a following.
This has a Pied-Piper effect by adding daily value to my Facebook
page and attracting my perfect “sexy” client/customer, because I’m
going to solve their problems!
For this 21-day execution, I’ll need to brainstorm for 15 minutes
per day EXACT problems this customer has that I can solve with bite-
sized bits of info.
Using the PDF guide (see Resources at end of chapter for link), I’m
going to plot out a topic for each day.
This is how the Live structure works. Each live stream needs to be
set up exactly like this:

1. The Setup: What’s the topic being covered today? I must state
what I’m going to talk about within the first six seconds. This

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 will help me grab the attention of my audience. I won’t worry if
people aren’t on the Live yet, because each of these videos will be
used for marketing later.

2. The Payoff: The payoff is the content. It’s the exact one to three
points I’m going to discuss or solve for my audience. I’ll give
them something actionable they can do that day or that can at
least create an aha moment for them. This action will take no
more than 10–15 minutes!

3. The Call to Action: In the first week, I will not use a “hard” call
to action. And no links! I’ll only give them “soft” calls to action.
Example: “See you tomorrow. I’ll be here every day at this exact
same time, educating you on X topic/niche.”

4. The Open Loop: This is where I keep them “cliffhanging” to make

sure they show up to my Live the next day. Example: “Join me
tomorrow at 6pm. I’m going to talk about X.” I’m creating an
“open loop” statement that makes people want (or not want) to
be affected by whatever my content is. This has to be something
that makes them say, “OMG, I have to be at this Live tomorrow
for that!”

Now that I’ve got a structure for my Facebook Live 21-day plan, it’s
time to map it all out!
(Download the Launch Plan Outline using the link in Resources sec-
tion of this chapter.)
The first week of the 21-day plan is going to be topics that are en-
gaging and solve problems but are targeted more toward the nega-
tive side of my industry/niche. These are more fear-based or fear-
versus-logic topics. As much as I may want to be happy-go-lucky, not
everyone wants to hear positivity. They want to see the “train crash”
and be challenged with topics that no one else is talking about.

Week 1: Value (V) Remember, in the first week, I won’t have any

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links, just soft CTAs, invitations to the next Live, and a request for
them to leave comments on the post. The second week will be based
more on logic. I’m going to use the exact same structure, but the
topics will be more logical, with more logic statements. This brings
people to the realization that I can help them, and it’s a simple way to
make adjustments and changes.
Examples:

• “How To Lose Weight In 30 Days: Follow These 3 Simple Steps!”

• “Earn $30K In 30 Days: A Step-By-Step Guide To Injecting Rev-
enue Into Your Business”

I’m breaking down old belief patterns about what the audience
thinks is real versus how easily they can get what they want or avoid
what they don’t want.
The 21-day plan IS the V-V-O Plan (value, value, offer), or if you’re
Gary Vaynerchuk, it’s “jab, jab, jab, right hook!”

Week 2: Value (V) In Week 2, I provide links. This is the time where
I can offer them a lead magnet, like an e-book, a quiz, or access to a
Facebook Group. The reason I leave these out of Week 1 is because I’m
creating know, like, and trust in a new audience that doesn’t know me.
Note: Since I’m still in planning mode, I don’t have an e-book yet.
But I’ll have one done and ready to go before launch.

Week 3: Offer (O) Week 3 is when I’m going to lead up to bring

people to a live webinar or masterclass where I offer them my prod-
uct, service, or a chance to work directly with me.
Day 2 of this plan is vital because I’m going to execute starting on
Day 8! The first seven days are devoted to planning, setup, and figur-
ing out how I’m going to execute this thing. Now that I’ve got my 21-
day plan mapped out, I’m going to start on the second half of the day.

Day 2.5: Who You Know

My next move is to write out whether I’ve ever known or know

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of anyone RIGHT NOW who can benefit from or use my product or
service. NOT friends and family, but what businesses or individuals
could use me? (This is where I get creative again.) This is the start of
my ground game.
Once that’s done, I’m going to research events I can attend that
are either in my niche or related to my industry. In the next 30 days,
how many networking events are in my area? This is also part of the
ground game.
Now, who do I know close enough that could be an affiliate of my
product or service? Whose business can I add VALUE to? Who could
invite me to be a live guest on their webinar? Who could I allow to
promote my offer to their audience? I’ll write down at least 10 people.
This is part of my online game.
At 9pm, I’m going to reward myself with good food and a glass of
wine before bed. This helps me unwind and feel good about my plan.
(Only one glass…and make it Italian. LOL)
Before lying down, I say my mantra and visualize my goal of selling
$30K in 30 days with this plan.
I listen to rain sounds to put me in a state of peace as I drift into a
deep sleep. I use the app Relax Melodies.

Day 3: Lead Magnet

Day 3 is all about setting up the structure of my offer. Today, I’m
going to put together a map of what my lead magnet can be. Either an
e-book, a quiz, a giveaway, or access to a Facebook Group.
I could record a video series that brings people forward to learn
more about what my product or service is going to be. This video, or
series of videos, would solve a problem that my customer/client has.
I’m also trying to get them to know, like, and trust me by becoming
the expert on video, which will be seen as high-value training. These
videos should be just 12 to 15 minutes long. On the same page, there
needs to be a tripwire offer. This offer should pop up around minute
12 on the funnel I create.
So what am I going to offer? Within these 30 days, I have to break
down EXACTLY what it is that I’m selling. What does my product offer

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to people? Also, what are three bonuses I could offer that have HIGH
perceived value and are easy and low-cost for me to give away or sell
as low-ticket items. This is where I figure out what my business is go-
ing to be!
Since I’m relaunching my business, I’ve got to ask myself a few
questions. I’d take out some paper and write out: “What skills do I
have right now that I could package up, productize, and use to solve
someone’s problems?”
After that, I’d start by drawing a big “T” on my paper. On the left
side, I will write “What I Want My Day To Look Like.” On the right side,
“What I Don’t Want My Day To Look Like.”
I do this because I can organize exactly how I want to structure my
day. For example, if my offer was to coach, but I don’t want to work
with people every day, then coaching won’t be a good offer for ME.
Next, I draw one last “T.” On the left, “Who I Want To Work With.” On
the right, “Who I Don’t Want To Work With.” (Download sample tem-
plates of these charts using the link in Resources section of this chapter.)
This helps me figure out the ideal person to target and work with
in my business. It also helps me avoid wasting time and energy on
people who aren’t the right fit for me and vice versa.
Once I’m done brainstorming and figuring out what I’m going to do
and offer, it’s time to plan my funnel.
Here’s everything I’ll need:

• Lead magnet
• Main “SEXY” offer
• Sales funnel
• Thank-you video
• Tripwire offer ($7–$47; this is how I monetize this process)
• Webinar

At this stage, all I’m doing is planning. I’m not actually going to
make a product until I sell it! It’s called the build-the-plane-while-you-
fly-it method. Tomorrow, I will start recording videos. And on Day 5,
I’m going to build my sales system with ClickFunnels.

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Day 4: Execution Day
Things are starting to come together! The early stages are the most
important…I’ve got to keep going.
Today’s tasks are to…

• Film YouTube videos (record all video topics).

• Reach out to people and businesses (ground game).
• Reach out to potential affiliates through email/messenger (on-
line game).

For YouTube videos for this project, I’d like to keep them between
three and five minutes. I’ll make sure to open each video with the EX-
ACT keyword I’m targeting. Then, I’ll give a bit of content and invite
the viewer to learn more by clicking the link in the description.
The objective of these videos is for the people searching for the
problems I’m solving to be moved AWAY from YouTube as fast as pos-
sible! This is to eliminate distractions. Each video will either link di-
rectly to an e-book, a Facebook Group, or a webinar registration.
After I’ve recorded all my videos, I’ll construct my emails/messages
to people I feel I can help right now with my product. (Downloadable
examples available via link in Resources section of this chapter.) With
these, I’m basically inviting them to take me up on my offer.
“Call me” or “Click here to claim this offer.”

Affiliates and JVs Now it’s time to reach out to affiliates. These
are people who can put me on a webinar for their community where
we can share revenue between 30%–50% per sale. Or I’ll reach out to
someone to become my affiliate by promoting my webinar through
email or other platforms.
If I didn’t have an “identity” yet, I could look at people in my niche,
reach out to them, and ask if they’d be willing to invite their commu-
nity to my offer, AFTER I explain what I do, show them my product,
and win them over on what I’m all about!
Day 4 is the execution of the setup for Days 1–3. I’ll use the templates
to send emails or messages to potential affiliates for my product.

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Day 5
Today is all about setting up my sales systems and building out fun-
nels for the launch. This may seem like a lot of work—because it is. But
the process is A LOT quicker and much easier than it looks on paper.

Part 1
1. Get autoresponder.
2. Set up basic account.
3. Create lists.

This is pretty straightforward. I need an autoresponder and a list to

add people to when they download my lead magnet. Then I’ll create a
buyers list to add people to when they purchase my product/service
at launch. I will create these two lists then select them during Part 2
of this setup.

Part 2
1. Get ClickFunnels.
2. Set up basic account.
3. Integrate PayPal.
4. Integrate autoresponder and lists.

Again, it’s straightforward. Get a ClickFunnels account and config-

ure it. None of what I’m doing will work without this system in place.
So it’s very important to do this right the FIRST TIME around. This way,
I don’t have to go back and fix things later in the middle of my launch.

Part 3
1. Build a lead magnet funnel.
2. Create an order form for my product(s).
3. Build a webinar funnel.

First, I’ll download a lead magnet template from the ClickFunnels

marketplace. Either an e-book or a video series template. Once I’m
done customizing this simple funnel and adding my list to the back

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end, I’ll set up my order form.
I could always just send people to a PayPal checkout, which is per-
fectly fine, but the built-in forms from ClickFunnels look great, are
proven to convert at higher rates, and allow me to increase the av-
erage order value (AOV) of each customer on the FRONT END by en-
abling “order bumps.”
Now it’s time to build my webinar funnel. The webinar will be the
EXACT topic I’m going to teach in order to create a result for partici-
pants and sell them my product/service. At this point, I’m almost done
building my sales systems. When completed, they’ll make money for
me on autopilot, as long as I drive traffic to them and continue giving
value at each step of the 21-day plan.
The last thing to do here is integrate my webinar software. After
everything I’ve done so far, I’ll save this task for tomorrow and give
myself a mental break for the evening. Time to pour myself a glass of
wine and take a warm bath.

Day 6
Today’s tasks are very simple.

1. Get a WebinarJam account.

2. Set up basic account.
3. Integrate with ClickFunnels.
4. Get ready for the event.

That’s it! I already created the webinar funnel yesterday, so all I

have to do now is make sure the two programs are “talking” to each
other properly.

Day 7
I will enjoy today and take a break from the computer.

Days 8–14
Day 8 is the day I finally launch the 21-day plan! This first week will
be SEVEN DAYS OF PURE CONTENT. No links, no offers…just quick

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LIVE videos of me solving people’s problems.
Again, the structure of each Facebook Live will be:

• Setup: Present topic within first 60 seconds

• Payoff: Content, 15–20 minutes max
• CTA: What to do next
• Open Loop/Cliffhanger: What’s coming

At the end of each video, I will seed the next “episode” using an
open loop. This basically tells viewers to show up to tomorrow’s Live
to learn more about the next topic or see a continuation of the current
video’s content.
This is why I spent so much time planning at the beginning of this
chapter, so when it’s time to go live, everything is in place, and I know
what the topic of each video is going to be every single day for each
week of the first cycle.
Note: For the first run of this plan, I will release a video each day
leading up to the webinar/mastermind/event. However, if something
comes up, or if I need a day or two for rest, I could release content
for five days instead of seven. At the VERY LEAST, Mondays, Wednes-
days, and Fridays. But for this demonstration, and for the BEST re-
sults, I should be posting every day for 21 days.
And speaking of cycles…
Ideally, I want to repeat this plan three or four times. This will en-
sure I’m building a following, creating content that I can repurpose
and syndicate to other platforms, and of course making money—as-
suming my offer is any good, meaning that it is something people are
actually willing to pay me for.
It also takes 21 days to form a habit and 62 days to create a ritual,
which creates a new neural pathway in my brain, anchoring in my
success habits and rituals. This way, the 21-day plan becomes part
of my DNA!

Days 15–21: Organic And Paid Traffic

Now it’s time for the second week of videos. I’m following the exact

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same formula from the previous week—ALL VALUE.
The only difference is that I now start introducing links. I’m still
giving value and still NOT asking my audience to buy anything yet.
Starting Day 15, I’m offering my viewers to download a free e-book
or video series, or to join my group, in exchange for their email ad-
dress. This is the “ethical bribe” I’m using to build my list and prepare
for the upcoming launch!
I’m using soft calls to action instead of begging for people to click
my link. Just mentioning the free offer and telling them to “Click the
link below to get access.”
I must ALWAYS REMEMBER to open the loop for the next video, be-
cause people need a reason to keep tuning in.
On Day 18, I’ll switch gears a bit. I will still be giving value and solv-
ing problems in each video and using open loops. But now it’s time
to start “seeding” the live event. Nothing fancy or complicated about
it, just tell people there will be a live event soon and that they should
keep watching for more details to be revealed in the next video, each
day telling a bit more about what the event will cover.
This will continue up to Day 21.
Note: Week 2 is when I start to “syndicate” my content. Starting
with my YouTube videos, I will post one per day to a different plat-
form. One to my fan page, then boost it. Another video will be sent
out to my email list, etc. On the flip side, the first week’s videos from
the 21-day plan will be uploaded to YouTube at one per day. This is my
organic plan in action.
It’s not necessarily a requirement, but it definitely helps build au-
thority and organic traffic when repeated for a few cycles.

Paid Traffic/Boosting After the first week of Lives and organic

syndication, it’s time to do some paid marketing to stay in front of my
audience using Facebook Audience Insights, boosting each video to
capture a Video View and creating an audience that Likes and engag-
es with my content.

Facebook Audience Insights Now that I have organic syndica-

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tion, I need to work some magic with that $5K I raised in Week 1. I
start with Audience Insights and FB Ads. The greatest thing about
Facebook advertising is the ability to reach super-specific audiences.
I can narrow them down not just by location, age, and gender, but
also by education level, relationship status, life events, and of course,
thousands of unique interests and behaviors.
Many advertisers select audiences that are way too generic and end
up wasting a lot of their advertising money—and that’s exactly what
Audience Insights solves.
Instead of promoting my videos for, let’s say, running shoes to peo-
ple who are interested in “running” (which includes more than 46 mil-
lion users in just the United States), I can use the tool to discover laser-
specific interests that will include only the most passionate runners.
Even if I’ve already found an audience that converts well, I can use
Audience Insights to find dozens of other related interests to scale my
campaigns and get more eyeballs watching my videos, more regis-
trants on my webinar, and ultimately more sales. Understanding how
to target will get me the most value from my marketing dollars for my
21-day plan. I’ll do $10–$20 per day per video for the first two weeks, or
about $100–$150 a week.

Days 22–27
• Shoot a promo video about upcoming webinar, inviting them to
register.
• Use webinar registration links in all videos.
• Market each video and promo video to webinar registration
$300–$500 ad spend.
• Create offer.
• Create slide deck.

Day 22
The day has finally come! It’s all about registering for the
event/webinar.
I’ll do a quick recap of the last few episodes, cover the actual topic
of the webinar, reveal the exact date and time, and explain why it’s

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so important for them to sign up NOW. I want as many people to at-
tend my event as possible. That means getting my audience to sign up
early so I have a rough idea of how the launch might perform.
And of course…I will always remember to open the loop for the
next day.
Place video ad for my webinar with a $300–$500 spend, targeting
my specific audience.

Day 23
Today’s video is about my struggles with the webinar topic and
how I overcame them with the info I will share when they show up.
I’ll mention two or three quick points on how things were before my
breakthrough and how much better my life was once I was able to rise
above them.
CTA: Register for webinar.
Creating Offer Content: This outline will help me organize my con-
tent and offer that I will be presenting in my webinar. It’s the best way
to hash it out and write it out like a story. My mentor Lisa always says,
“Sell the destination, not the plane.” This is how I want to make my
offers irresistible.
(Download copies of webinar planning and offer creation resourc-
es using the link in Resources section of this chapter.)

Day 24
Today’s Live video will be all about engagement. Throughout this
process, I should have enough comments and questions from pre-
vious videos that have helped generate ideas for content. I can talk
about one of the most common questions I’ve gotten and tie it to the
upcoming event. I will then invite viewers to ask questions in the com-
ments below, which I will answer in tomorrow’s show.
Also in these final videos, my calls to action are hard and straight-
forward. I’m very deliberate and focused on getting the final people
to sign up before it’s “too late.” I’ve got to get my audience EXCITED
about the webinar!
CTA: Register for webinar!

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 Syndicate my video.
Prepare slide deck following the formula provided in the webinar
planning resources (which can be downloaded using the link in Re-
sources section of this chapter).

Day 25
In today’s video, I will answer the next most common question and
tie it to the event. Then I’ll give a hard CTA to sign up.
CTA: Register for webinar.
Organize offers and decide which offer will be targeted on
the webinar.

Day 26
Today’s video: answer any question from my previous videos, tie it
to the event, and give a hard CTA to sign up.
“There are just 48 hours left to secure your spot, and seats are al-
most full! This means that if you wait, you might not be able to attend,
because there will be no more room!”
VALUE VIDEO: I’ll send an email to the registrants, a “value video”
preparing them for the upcoming webinar. I’ll shoot a 15- to 20-min-
ute warm-up video with a download to prep them and place this on a
CF page with the PDF to download.

Day 27
In today’s video, I will answer any questions from my previous vid-
eos, tie them to the event, and give a hard CTA to sign up. Here is also
where things get real. It’s time to “close the doors.”
“You’ve got less than 24 hours until the event starts! This is your
LAST CHANCE to sign up before tomorrow! Click the link below this
video to grab your seat, if there’s still an opening!”
There will always be people who wait until the last minute. For
some reason, some people don’t take action until there’s a threat of
losing something or missing out. This is why I make it “real” by al-
ways having a time AND attendee limit on the event.
Each of these last videos are all about continuing to solve problems

Chapter 27: Rhonda Swan 475

and getting people FIRED UP for the webinar. If I did my job right, I
should have a list of 200–500 people who are ready to be sold on my
product tomorrow!

Day 28
And so it begins. Today, at a pre-determined time, I will be doing
a live webinar with the intention of giving value, solving problems,
building my brand, and—most importantly—making money!
Before I actually launch, I’ll do a final check of my systems. I want
to make sure that…

• ClickFunnels is up and running and integrated with my payment

processor, Stripe.
• The following are functioning properly:
–– My order form is able to accept payments.
–– My autoresponder and WebinarJam are integrated with
ClickFunnels.

When doing this launch, I fully expect to make money. However be-
fore I go live with my offer and start raking in cash, I’m going to hop
on the phone with PayPal. I need to let them know that I’m promoting
my product and that a certain number of payments will be hitting my
account. Hopefully in large quantities.
Why do this? Because if my account doesn’t usually have large
numbers of payments come through at once, PayPal might LOCK it
until they can investigate possible fraud. If this happens, I won’t be
able to access any of my funds!
ONE hour before I go live, the first automated email goes out letting
people know it’s almost time to start.
FIFTEEN MINUTES before launch, the final warning email is sent.
This is the moment I’ve been building up to from the beginning
of this chapter. Everything I’ve been working toward falls on this
very moment!
All I have to do now is stick to my script; be engaging, informative,
and entertaining; present my BUY NOW link; close the event with a

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hard call to action; and let the universe take care of the rest. I’ll close
out this day with a warm bath, a well-deserved glass of red wine,
and (if all went as planned) a new list of buyers and a bank account
full of cash!

Day 29
Execute the 21-day promotional plan. Yesterday’s webinar
was a success!
I reached my goal of $30K!

• 150 high-quality registrants

• 70 show-ups
• 18% close: 12.6 buyers x $997 = $13,000
• 3% additional before-cart closes = $2,000
• $15K generated from webinar
• Upsold three buyers to high-ticket product at $5K > $15K

Total in 30 days: $30K

Now it’s time to “build the plane while I fly it,” which I mentioned at
the beginning of this chapter. In a nutshell, I’m going to structure and
package the training program that I pre-sold on the webinar, as well
as the higher-ticket upsell to work with me directly.
I’ll also send out an email to my list with a link to the replay of yes-
terday’s event. This is done just in case the people who wanted to at-
tend live couldn’t make it for whatever reason. It gives them a chance
to see what they missed, learn some new information, and purchase a
seat in my $997 training before I close access!
For this first run, I am going to do an eight-week program with a
21/7 (3 week/1 week) promotional cycle.

Day 30
1. Wake up at 3am, repeat my mantra.
2. Plan and write out the top three things I want to accom-
plish today.
3. Start program with clients.

Chapter 27: Rhonda Swan 477

 Again, I am building the plane while I fly it, meaning that I will cre-
ate the program as I work with clients each week. The first week of
material will be prepared inside a membership site so that the clients
will have onboarding and what-to-expect modules to work through
before our first group sessions. Each week, I will prepare the lessons
and recordings and drip-feed the content to the clients before the
weekly call.
By the eighth week, the complete course will be ready, and I will
have already started to promote it using the two-day plan.
This is my plan. I am excited to see you execute it!
Rhonda Swan

RESOURCES
• Rhonda’s Downloadable • Google
Chapter Resources Keyword Planner
(30days.com/rhonda- • Jamu Juice
resources) • PayPal (paypal.com)
• Bulletproof coffee • Relax Melodies app
• The Bulletproof Diet by • Stripe (stripe.com)
David Asprey • Super Brain by
• Crushing It! by Gary Deepak Chopra
Vaynerchuk • Think and Grow Rich by
• Facebook Ads Manager Napoleon Hill
• Facebook • WebinarJam
Audience Insights (webinarjam.com)
• Facebook Live

478 30Days.com
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