Indian Exports

Finding Markets for

Electronics Sector
Brief analysis of Export Products and Markets in Electronics Sector in India
—
Month 07, 2020
Approach to choose export markets for Indian goods
Identify top Electronic goods
STEP 01 that are in demand at a
global level

Shortlist goods on high demand,

STEP 02 which India has strong hold on

Identify Top importers for the chosen

STEP 03 electronic good

Find the list of countries, the chosen

STEP 04 good is being exported currently, from
India
Identify the gap in Top importers and
STEP 05 Current Importers to identify target
markets

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Document Classification: KPMG Confidential

Electronics Goods on high demand
Top 5 Global exports in Electronic Goods (in Billion USD) Share of Indian Exports for Top 5 Electronics goods

Monitors & Projecting

233.45
devices, 0.24%
211.55

Telephone
appliances,
Semiconductor 1.64%
devices, 0.74%
97.54

63.81
45.36

Telephone Electronic Monitors & Semiconductor Memory storage Memory storage

appliances Integrated circuits Projecting devices devices devices devices, 1.48%

Top 3 High demand Electronics Goods in the World – Of the high demand goods, India has
manufacturing capabilities for supplying
1. Telephone appliances,
1. Telephone appliances (Contributes 1.6%
2. Electronic Integrated Circuits and
of Global Exports)
3. Display & Projecting devices are the
2. Display & Projecting devices (Contributes
1.4% of Global Exports)

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Document Classification: KPMG Confidential

Global Market for Telecommunication Devices
Region-wise value of Global imports for Telecommunication
Indian Exports to regions (Value in USD
devices (in USD Billion)
Billion)
127.16
119.25 1.78
Contributes to 88%
86.61
of World’s imports 1.37

28.36 0.37
0.21
8.06 7.43 0.11
0.01

Asia Europe North America South & Central Africa Oceania Asia Europe North South & Africa Oceania
America America Central
America

 More than 60% of the demand for mobile devices comes from Asia & European markets
 Of the Asian Imports for mobile devices worth USD 127 Billion, Indian meets 1.07% of the demand
 Of the European Imports for mobile devices worth USD 120 Billion, India meets 1.5% of the demand
 India meets mere 0.13% of market demand for mobile devices in North America Region

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Document Classification: KPMG Confidential

Indian Export Markets for Telecommunication devices
Top 5 Importers of Telecom devices (in USD Billion) Top 5 Destinations for Indian Exports (Value in
USD Billion)
59.33
0.68

43.11

0.41
25.55
0.27 0.25
0.19
11.95 11.78

USA EU China, Hongkong Netherlands UK & Northern United Arab Netherlands China, Hongkong Nigeria Indonesia
special Ireland Emirates special
administrative administrative
region Region

 Top Importer of telecommunication devices by Country, USA stands 1st followed by EU region. USA ranks 6th
in order among the countries, that India exports the devices to.
 Top Export destination of Indian telecommunication devices is UAE, followed by Netherlands.
 Out of Top 5 major markets for telecommunication devices, India is currently focusing on Netherlands and
China, Honkong special administrative regions.

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Document Classification: KPMG Confidential

Emerging Markets for Telecommunication devices
Top 5 emerging markets for Telecommunication devices (Value in USD Billion)
0.41

287%
87%
Growth
110% 92% 0.18
Growt Growth
0.12
73%
h 0.09 Growth
0.04

Ethiopia Yemen Senegal Cambodia Niger

Export in 2015 Exports in 2018

 Consumer market for telecommunication devices has grown steep between years 2015-2018, in Developing
Countries particularly in West Africa and South East Asian regions
 Demand in Ethiopia and Yemen for telecommunication devices has grown over 100% in the past decade

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Document Classification: KPMG Confidential

 Competitors for India in Telecommunication device Exports
China, Hong Kong
United Arab Netherlands Special Administrative Nigeria
Emirates
Region

China USD 1.36 Bn China USD 3.67 Bn China USD 29.66 Bn China USD 0.30 Bn
Hungary USD 0.37 Bn Czech USD 1.98 Bn USA USD 1.89 Bn Sweden USD 0.17 Bn
India USD 0.17 Bn Republic
Malaysia USD 1.92 Bn Japan USD 1.68 Bn France USD 0.14 Bn
Republic of USD 0.10 Bn
USA USD 1.41 Bn Republic of China USD 1.43 Bn USD 0.07 Bn
Korea
China, USD 1.15 Bn
USA USD 0.09 Bn Singapore USD 1.23 Bn USA USD 0.02 Bn
Hongkong
SAR
India USD 0.46 Bn India USD 0.30 Bn India USD 0.00 Bn

China is the preferred supplier in all countries, that India is exporting to

Apart from UAE, India is not in the top 5 import destination for the countries to which India is exporting telecommunication devices

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Document Classification: KPMG Confidential

Where should India focus?
Ranks based on Import Value
40 35 30 25 20 15 10 5 0
0
Based on CAGR for 5 years and Value of Philippines Hungary Czech Vietnam
Republic
Telecommunication Goods Imported Countries

High Growth
5
have been categorized into four buckets Indonesia Russia UAE
Poland
1. Watch – There might not be much gain by Singapore UK

Rank Based on Growth rate

Slovakia 10
exporting to these countries Belgium Australia
Thailand
Canada
2. Focus – Though these countries are importing Taipei
15
Germany
less, their markets are growing. Hence,
Austria Korea Japan
demand can be created in these countries Italy 20

Low Growth
Spain
3. Continue – These countries reached Malaysia
saturation, any exports to these countries can France 25
Netherlands
continue but with caution Switzerland
Brazil
Saudi USA 30
4. Pursue – The demand is newly created and Arabia
Sweden
the countries are importing heavily. Hence
35
these countries cannot not be missed.
Low Value High Value

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Document Classification: KPMG Confidential

Thank you
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to
provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in
the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.
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Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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