Pamantasan ng Lungsod ng Valenzuela

Tongco St. Maysan, Valenzuela City

COLLEGE OF BUSINESS, ACCOUNTANCY AND PUBLIC ADMINISTRATION

Department of Human Resource Development Management
UNIVERSITY VISION A dynamic center for the development of competent and competitive human resource as foundation for growth and advancement
STATEMENT of the City of Valenzuela
UNIVERSITY MISSION To provide the citizens of Valenzuela an efficient and effective institution of higher learning that will make them skillful,
STATEMENT productive, competent, civic-minded and God-loving toward a peaceful, healthy and progressive city
COLLEGE VISION An institution that provides a conductive, research-oriented academic environment for professional competencies in
STATEMENT Accountancy, Marketing Management, Human Resource Development Management, Financial Management and Public
Administration
COLLEGE MISSION Lead students achieve academic excellence and be adept professionals in the field of business and public service moving
STATEMENT towards civic and national leadership.
COLLEGE OBJECTIVES To motivate students, attain academic excellence and be capable professionals in the field of business and the industry
moving towards civic and national leadership
COLLEGE CORE VALUES
A graduate of a business administration degree should be able to:
1. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resource
management, production and operations management, information technology, and strategic management) and
employ these concepts in various business situations
PROGRAM OUTCOMES 2. Select and execute the proper decision-making tools to critically, analytically, and creatively solve problems and drive
(reference from CHED
results
Memorandum Order No. 17,
Series of 2017 Section 6.2 to 6.3) 3. Work efficiently with other stakeholders and manage conflict in the workplace
4. Uphold and strengthen corporate social responsibility while exercising high personal moral and ethical standards
5. Develop a strategic business unit for economic sustainability
6. Conduct business research and analyze the business environment and emerging industry for strategic direction and
innovation

HUMAN RESOURCE DEVELOPMENT MANAGEMENT DEPARTMENT PERFORMANCE INDICATORS

Program Outcomes Performance Indicators
1. Apply the basic concepts that underlie each a. Relate current events with available historical data to help students develop critical perspectives towards
of the functional areas of business business environment issues
(marketing, finance, human resource b. Draw connections between and among people, events, and places to analyze local and global business
management, production and operations environment issues
management, information technology, and
strategic management) and employ these
1 • BA 4: BASIC MICROECONOMICS
2

concepts in various business situations

2. Select and execute the proper decision- a. Design tasks required to help run a business
making tools to critically, analytically, and b. Train students the fundamentals of how to operate systemically for the achievement of an organization’s goals
creatively solve problems and drive results
3. Work efficiently with other stakeholders and a. Access information from local and foreign media about issues to enhance innovation based on emerging
manage conflict in the workplace industry
b. Simulate workplace and attitude required in communication with diverse individuals and cultures
4. Uphold and strengthen corporate social a. Emulate current societal and ethical standards thru situational scenarios during learning
responsibility while exercising high b. Respect cultural differences and acknowledge its existence
personal moral and ethical standards
5. Develop a strategic business unit for a. Initiate programs towards the attainment of innovative business ideas
economic sustainability
6. Conduct business research and analyze a. Conduct business research as a summative assessment of learnings
the business environment and emerging b. Apply theoretical studies and manipulate it to fit in the current issues regarding business units in attaining
industry for strategic direction and economic sustainability
innovation
3

Course Syllabus
STRATEGIC MANAGEMENT
A.Y. 2020-2021

Course Title
Course Code BM1
Credit Unit Three (3) Lecture Units equivalent to three (3) hours every week for 18 weeks or 54 hours in a semester
Course Pre-requisite None
Course Description This course deals with the process of strategic management and its values. It aims to familiarize the students about the basic knowledge,
concepts, tools and principles in evaluating, formulating, and implementing strategic decision making in the business towards its competitive
advantage.
Course Outcomes At the end of the course, the student should be able to:
1. Acquire, analyze, integrate, and apply the basic knowledge, concepts, tools, and professional terminology associated with strategy
evaluation, formulation and implementation.
2. Develop critical analysis and synthesis in solving complex multidisciplinary scientific and research work in the field of strategic
management.
3. Recognize the importance of strategy implementation and its impact to business industry.
4. Demonstrate the skills in strategic analysis in a variety of industries and competitive situations.
5. Establish the exemplary ethical principles, sound personal and corporate values, and socially responsible management practices.

ALIGNMENT OF COURSE OUTCOMES WITH SUMMATIVE ASSESSMENT TASKS

Course Outcomes Summative Assessment Tasks Details
1. Acquire, analyze, integrate, and apply the
basic knowledge, concepts, tools, and ❖ Group/Class Participation is a graded measurement of the
professional terminology associated with • Major Examination ability of the class to cope up with the contents of the
strategy evaluation, formulation and • Quizzes course. Numerous activities such as Literature Review,
implementation.
• Written Output Role Plays, and Graphic Organizers are used to employ fair
2. Develop critical analysis and synthesis in
solving complex multidisciplinary scientific • One-minute paper grading.
• Swot Analysis ❖ Written and Non-written Output are graded basis of the
and research work in the field of strategic
management. • Concept Mapping ability of the student to grasp the contents of the lesson
3. Recognize the importance of strategy • Non-written Output discussed through various activities ranging from reflective
implementation and its impact to business • Infographics Presentations essay, case study, infographics, graphic organizer-making,
industry. reporting, etc.
• Organization Structure
4. Demonstrate the skills in strategic analysis ❖ Major Examinations are graded activities conducted
Presentations
in a variety of industries and competitive periodically wherein all students enrolled in the same
situations.
4

5. Establish the exemplary ethical principles, subject will take the same set of test questions and
sound personal and corporate values, and arranged strategically
socially responsible management practices.

COURSE LEARNING PLAN

Weeks Hours Course Contents Essential Intended Modes of Instructional Assessme References/Teaching-
Questions Learning Delivery nt Task Learning Support Materials
Outcomes
Face-to-Face Flexible
Activities Learning
Activities

Course Syllabus,
Orientation of How should a Demonstrate and
1st 3 Classroom student uphold practice proper Organizational Course One-minute Student Manual,
Policies, the rules and behavior in Flow Chart Syllabus paper
Department regulations of the accordance with Presentation Review College Manual
Rules and Pamantasan? institutional rules
Grading System and values. Student Administrator, & Team PIO.
Question and Manual (n.d.). Pamantasan Ng Lungsod
Answer Reading Ng Valenzuela. City Government
of Valenzuela.
Government https://www.valenzuela.gov.ph/g
Publication overnment/article/38
Reading
5

2nd 3 How can the Recognize the Comparison 1. Orcullo, Jr. PhD., N. A.
Philippine develop importance of Picture Analysis, Chart (2007). Fundamentals of
Introduction to its business strategic Strategic Management.
Strategic resources for management in Question and Literature Rex Bookstore.
Management and global today's business. Answer Review
its relevance to competitiveness? 2. Pereda, P. R., Arcega, R.
the Global Lecture P., Ferrer, M. B., &
Business Discussion Robles, E. V. (2015).
Strategic Management.
Unlimited Books Library
Services & Publishing Inc.
1. Orcullo, Jr. PhD., N. A. (2007).
Interactive Homework The Vision and Mission
Planning: The Why are vision Value the Discussion (Create a Statement. In Fundamentals of
3rd 3 Mission and and mission importance of Question and Vision and Chapter Strategic Management (1st ed.,
Vision Statement statements vision and Answer Mission Quiz pp. 167-171). Rex Bookstore Inc.
important? mission Synthesis of statement of
statement as part Discussion College of 2. Ybañez, A. B. (2014). Applied
of the strategic Suggested Business Strategic Management and
management Activities: Vision Administratio Business Policy: A Case Study
agenda. and Mission n in PLV) Method. KATHA Publishing Inc.
Critiquing (1st ed., pp. 29-46).

1. Orcullo, Jr., PhD., N. A.

(2007). Environmental Scanning.
4th 6 Analyzing and How do the Develop the Video Clip Mini- In Fundamentals of Strategic
& Assessing the general strategic actions Presentation Research Management (1st ed., pp. 146-
5th Internal and environment and to combat the (What is Assignment 163). Rex Book Store, Inc.
External industry forces that affect Environmental (factors SWOT 2. Pereda, P. R., Arcega, R.
Business environment the firm’s Scanning) affecting the ANALYSIS P., Ferrer, M. B., & Robles, E. V.
Environment for affect the competitiveness profitability (2015). Business Environment
Competitive profitability of a Oral Recitation and for Competitive Advantage. In
Strategy firm or industry? competitivene Strategic Management.
ss of SMEs in Unlimited Books Library Services
Interactive the & Publishing Inc
Discussion Philippines) (1st ed., pp. 21-39).
6

3. Ybañez, Jr., A. B. (2014).

Planning: Foundation of
Strategy. In Applied Strategic
Management and Business
Policy: A Case Study Method.
Katha Publishing Co., Inc (pp.
29-40).
4. What is
ENVIRONMENTAL
SCANNING? What does
ENVIRONMENTAL SCANNING
mean? [Video]. (2016,
December 5). YouTube.
https://www.youtube.com/watch?
v=s1nDn7Ph1R4

6th 3 The Nature of Why is crafting Develop a good Lecture Orcullo, Jr. PhD., N. A. (2007).
Setting Strategic strategic strategic Discussion Infographics Presentatio Setting Strategic Objectives.
Objectives objectives objective towards n of In Fundamentals of Strategic
deemed business Question and Infographics Management. Rex Book Store,
necessary in a competitiveness Answer Inc. (1st ed., pp. 174-187).
company?

Guided short 1. Ybañez, A. E. (2014).

essay (In Formulation Strategy. In Applied
order to build Strategic Management and
Develop an and sustain Oral Business Policy: A Case Study
Elements of What are the effective Lecture competitive Recitation Method. Katha Publishing Co.,
7th & 6th Formulation different levels of implementation Discussion advantage, a Chapter Inc.
8th Strategy strategy and how strategy that firm needs to Test (pp. 49-61).
it can be used to could help the develop a 2. Pereda, P. R., Arcega, R. P.,
greater advantage business achieve Question and distinctive Ferrer, M. B., & Robles, E. V.
by the firm? its goal. Answer competence (2015). Strategy Formulation and
in performing Business Level Strategic Action.
its value- In Strategic Management.
7

added Unlimited Books Library Services

activities. & Publishing Inc. (pp. 61-75).
Explain how a
firm develop
its distinctive
competence
and leverage
it to create a
competitive
advantage
over its
competitors?
Will the firm's
distinctive
competence
be critical in
pursuing a
new market
or product
opportunities
in the
environment?
Why?
9th
MIDTERM EXAMINATION

Business & How will you Distinguish the Interactive Venn Concept Orcullo, Jr.,PhD., N. A. (2007).
10th 6 Corporate Level differentiate the functional Discussion Diagram map Business Functional Level
11th Strategy: concept of responsibility of Question and Strategies, and Corporate Level
Creating and business level business level Answer Strategies. In Fundamentals of
Sustaining strategy from strategy from Synthesis of Strategic Management, Rex
Competitive corporate level corporate level Discussion Book Store, Inc. (1st ed., pp. 60-
Advantages strategy? strategy to 112).
enhance the
competitive
8

advantages of
the firm.

Dess, G. G., Lumpkin, G. T., &

Eisner, A. B. (2010). Strategic
Implementation. In Strategic
Management text & cases.
McGraw-Hill Companies, Inc
Implementing How relevant is Define & Interactive Homework Chapter (5th ed., pp. 310-340).
12th 3 Strategy: strategic control in appreciate the Discussion Quiz
Strategic Control promoting role of strategic Question and Orcullo, Jr., PhD., N. A. (2007).
& Corporate strategic leadership and Answer Implementing and Executing
Governance leadership? its impact in the Synthesis of Suggested Strategies. In Fundamentals of
implementing Discussion activities: Strategic Management. Rex
stage in a Video Clip Book Store, Inc.
business. Review (pp. 188-193).

Ybañez, Jr., A. B. (2014).

Implementing: Realization of
Strategy. In Applied Strategic
Management and Business
Policy: A Case Study Method.
KATHA Publishing Co., Inc. (pp.
65-90).
9

Dess, G. G., Lumpkin, G. T., &

Eisner, A. B. (2010). Creating
13th 3 Creating How important is Analyze the Roll-call Creating of Organizatio Effective Organizational Designs.
Effective structural importance of Organization nal In Strategic Management.
Organizational alignment in structural al Structure Structure McGraw-Hill Companies, (5th
Designs achieving the alignment of Lecture Presentatio ed., pp. 346-377). Inc.
firm's overall organizations in n
objectives? achieving the Question and Pereda, P. R., Arcega, R. P.,
firm's overall Answer Ferrer, M. B., & Robles, E. V.
objectives. (2015). Structural Dynamics and
Control Strategies. In Strategic
Management. Unlimited Books
Library Services & Publishing Inc.
(pp. 137-155).
Orcullo, Jr., PhD., N. A. (2007).
Monitoring, Evaluating and
Taking Corrective Actions.
In Fundamentals of Strategic
14th& 6 Monitoring, Why is it Determine the Roll-call Mini-research Chapter Management. Rex Book Store,
15th Evaluating and necessary to key factors that Assignment Quiz Inc. (pp. 195-203).
Improvement of evaluate the need to be Lecture
Strategy performance of a monitored and Discussion Ybañez, Jr., A. B. (2014).
business, and evaluated in Evaluating: Improvement of
how it must be strategic Question and Strategy. In Applied Strategic
done? management. Answer Management and Business
Policy: A Case Study Method.
KATHA Publishing Co., Inc. (pp.
91-97).
10

1. Pereda, P. R., Arcega, R. P.,

Ferrer, M. B., & Robles, E. V.
Video Clip Documentary Recitation (2015). Strategic leadership for
(Richest Man in Success effective organization. In
16th 3 The Nature of How can we Determine the the Philippines) Story of Strategic Management.
Strategic develop the different Business Unlimited Books Library Services
Leadership for effectiveness of strategies and Roll-call Leaders & Publishing Inc.
Effective work teams in an techniques of (Movie (pp. 157-177).
Organization organization? effective Lecture Review)
leadership in an 2. Richest man in the Philippines
organization. Question and from rags to riches- Inspirational
Answer Success Story [Video]. (2018,
July 18).
YouTube. https://www.youtube.c
om/watch?v=lEnbW6lP7po
1. Dess, G. G., Lumpkin, G. T., &
Eisner, A. B. (n.d.). Managing
Innovation and Fostering
Video Clip (Why Business Chapter Corporate Entrepreneurship. In
companies Review about Quiz Strategic Management text &
Managing and How Corporate Develop practice CSR cases. McGraw-Hill Companies,
17th 3 Fostering Social awareness why corporate social Inc.
Corporate Social Responsibility CSR is deemed responsibility) (5th ed., pp. 424-457).
Responsibility help the company necessary in an
to attain its organization. Roll-call 2. Pereda, P. R., Arcega, R. P.,
financial and Ferrer, M. B., & Robles, E. V.
strategic goals? (2015). Corporate Social
Lecture Responsibility. In Strategic
Management. Unlimited Books
Library Services & Publishing
Question and Inc. (pp. 201-213).
Answer 3. Why companies practice
corporate social responsibility
[Video]. (2015, October 5).
YouTube.
https://www.youtube.com/watch?
v=LDTbx3TVfF4
11

18th Final Examination

Basic Reference Course References

1. Pereda, p. R., Arcega, R. P., Ferrer, M. B., & Robles, E. V. (2015).
2. Strategic Management. Unlimited Books Library Services & Publishing Inc.
Other References 1. Orcullo, Jr. PhD., N. A. (2007). Fundamentals of Strategic Management (1st ed.). Rex Bookstore, Inc.
2. Ybañez, Jr., A. B. (2014). Applied Strategic Management and Business Policy: A Case Study Method. KATHA
Publishing Co., Inc.
3. Dess, G. G., Lumpkin, G. T., & Eisner, A. B. (2010). Strategic Management text & cases. McGraw-Hill Companies,
Inc.

Online Video Links:

1. Richest man in the Philippines from rags to riches- Inspirational Success Story [Video]. (2018, July 18). YouTube.
https://www.youtube.com/watch?v=lEnbW6lP7po
2. What is ENVIRONMENTAL SCANNING? What does ENVIRONMENTAL SCANNING mean? [Video]. (2016, December
5). YouTube. https://www.youtube.com/watch?v=s1nDn7Ph1R4
3. Why companies practice corporate social responsibility [Video]. (2015, October 5). YouTube.
https://www.youtube.com/watch?v=LDTbx3TVfF4

COURSE REQUIREMENTS AND POLICIES

Number System Grading:

1.00 = 97-100
Midterm / Final Examination 40% Midterm grade 1.25 = 94-96
Requirements and Grading Quizzes 25% + Final term grade 1.50 = 91-93
System Class Works/Recitation 20% _____________ 1.75 = 88-90
Report 10% 2 2.00 = 85-87
Conduct _5% 2.25 = 82-84
100% = Final grade 2.50 = 79-81
2.75 = 76-78
3.00 = 75
12

5.00 = Failed

Policies (As agreed by the class) 1. Strictly observe the prescribed school uniform of the Pamantasan.
2. Class president shall be the coordinator of the class for concerns/ queries on the subject matter.
3. Must secure a projector and laptop and other technical requirements needed in class.
4. Attendance is a must. Students are allowed 9 hours of absences. Absences beyond what is prescribed, the student
will be given a final rating of UD.
5. No make-up quiz or long test will be given to students who are absent on that day. (Exemptions: student
representing interschool competition, death among immediate family and hospitalization). Student must show
documents for a make-up long test.
6. Uphold the Values and Respect at all times. (No sleeping, smoking, side conversations, loud behavior, raising your
legs or feet on the chairs); Keep mobile phones on silent mode; outsiders are not allowed in the classroom.
7. No eating and charging of any personal gadgets inside the classroom.
8. Submitting of requirements on time is a must. Late submission will be applied.
9. ANY FORMS OF CHEATING IS STRICTLY PROHIBITED; students who will caught in the act will be sanctioned
(See Student’s Manual)
10. Individual and Team participation is highly encouraged during class discussion.

Consultation Period Friday 8:00-5:00pm @ PLV Annex Campus, First Floor, Engineering Building Faculty Room.

STRATEGIC MANAGEMENT COURSE MAPPING

LEARNING OUTCOMES PROGRAM OUTCOMES

1 2 3 4 5 6
1. Acquire, analyze, integrate, and apply the basic knowledge, concepts, tools, and
professional terminology associated with strategy evaluation, formulation and
implementation.
2. Develop critical analysis and synthesis in solving complex multidisciplinary scientific and
research work in the field of strategic management.
3. Recognize the importance of strategy implementation and its impact to business industry.
4. Demonstrate the skills in strategic analysis in a variety of industries and competitive
situations.
13

5. Establish the exemplary ethical principles, sound personal and corporate values, and
socially responsible management practices.

L = Facilitates learning of the competencies (input is provided and competency is evaluated)

P = Allows student to practice competencies (no input but competency is evaluated)
O = Opportunity for development (no input for evaluation but there is opportunity to practice the competencies)

Prepared by: Approved:

Mr. Hernani S. Saluna Jr. Ms. Angeleca SJ Villena, MBA

Faculty Chairperson

Reference Code: To be accomplished by the Office of Curriculum Audit and

Internal Evaluation Dr. Ryan C. dela Peña
Dean
Revision: To be accomplished by the Office of Curriculum Audit and Internal
Evaluation