AUTONOMOUS

INNOVATION
SUMMIT
Key takeaways from 40+ sessions
Takeaways from the two day virtual summit, discovering
how AI is revolutionizing the very fabric of innovation.
What’s
inside
This guide will give you 3 key takeaways from
each of the 40+ sessions of the Autonomous
Innovation Summit.

Summarized insights so you can zone in on the

topics that matter to you.
 The biggest global
gathering on
AI-powered innovation
The Autonomous Innovation Summit is a two day virtual event
to discover how AI is revolutionizing the very fabric of
innovation.
This is more than a summit; it’s a launchpad for leaders who
aspire to shape the future rather than react to it. Engage with
experts, share insights, and emerge with a blueprint for your
own journey.
 “Autonomous Innovation isn't just
another tech upgrade; it's a shift in the
very way we perceive and execute
innovation. Those who pioneer in
adopting this approach stand to gain a
considerable competitive advantage”
Philippe De Ridder, CEO - Board of Innovation
50+ 10,000+ 2
Inspiring speakers Attendees Full days
Autonomous Innovation summit 6

What did people say?

💬 My biggest regret is not getting more of 💬 The topics were inspiring, and some 💬 The Autonomous Innovation
my colleagues to attend. The information speakers really made me think about where Summit provided an incredible
and knowledge shared were eye-opening we are and what will be next for future 'peek under the hood’ of how
and inspirational. generations. The range of topics that this leading companies are integrating
event covered was of a great magnitude AI into innovation practices,
and the professionals were highly leveraging AI in products and
💬 Bringing Design, Innovation, and AI experienced services, and building their own
together on a collective conference in-house Autonomous Innovation
platform was a very timely and thoughtful engines to build competitive
action taken by Board of Innovation 💬 I love
💬 I wonder if the feeling I advantage.
how we get
have now after 1 and a half dense Ted
💬 @BoardOfinnovation can we keep the day of this summit is Talk style 💬 A fascinating two days hearing
community alive somehow, after the similar to what people felt talks for 2 from leading global companies
summit is done? Lots of interesting people when the first man landed days. Love about how they leverage Gen AI in
& discussions here. on the moon… it. their innovation initiatives. A
fantastic event!
This summit was
brought to you by
Organizer and host

Main partners
About Board of Innovation

We’re a global innovation

firm, imagining
tomorrow’s products,
services & businesses —
and creating them today.
8
Services

Together we

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moves experiences businesses Autonomous
Innovation
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Growth & innovation strategy Behavioral validation Go-to-market activation AI-powered products and services

Opportunity identification CX and digital design Venture building AI-powered innovation project
Topic:
Healthcare 01
Key takeaways

Using GenAI to Design New Products,

Services and Revolutionize Health & Wellness
Christian Saclier, VP Design Innovation at PepsiCo & Associate Professor
at Art Center College of Design

1. AI in Health Design: AI's role in health and wellness involves generating

and optimizing ideas for influencing human behavior in key areas like
mood, sleep, and nutrition. This approach aims to revolutionize health
systems by providing tailored solutions.

2. AI in Innovation: GenAI greatly enhances the front end of the

innovation funnel. It generates hypotheses and increases the number of
opportunities for creating new concepts and ideas. This accelerates the
early stages of developing new products and services, while human teams
focus on refining and implementing these ideas.

3. Shift to Creative AI Thinking: The transition from traditional design

thinking to AI-driven creative thinking highlights the need for critical
evaluation of AI-generated ideas. This involves sifting through numerous
ideas to find those that are most relevant and high-quality, ensuring the
practical application of AI in design.
Key takeaways

Get Empowered, Not Overpowered by GenAI

- as Illustrated by Healthcare
Tina Manoharan, VP Global Leader Data/AI & Digital Innovation
Philips

1. Revolutionizing Healthcare with Generative AI: There is transformative

potential to create clinician-facing solutions to automate tasks, reduce
administrative burdens, and enhance patient and clinician interactions.
This includes a focus on documentation, report creation, and decision
support, while also acting as a companion to help patients manage their
health more effectively.

2. Improving Operational Costs:. AI technologies are expected to

provide significant positive impact in areas like service maintenance,
complaint handling, workflow optimization, and prioritization.

3. Enhanced Patient Journey with Integrated Insights: AI will provide

actionable insights throughout the patient care journey, leading to more
accurate diagnoses, optimal treatment choices, and improved overall
health management.
Key takeaways

Panel Debate: GenAI in Healthcare

Cinzia Gussoni, Innovation Manager at Novartis
Robin Jones, Digital Brand Manager at AstraZeneca

1. Integration and Impact of GenAI in Healthcare: GenAI is more

regularly being integrated into healthcare practices. The focus of this
integration is in streamlining workflows for healthcare professionals,
enhancing patient care, and improving efficiency in tasks like imaging
analysis and medical record management.

2. Educational and Informational Aspects: GenAI has the potential to

revolutionize education and information dissemination in healthcare. This
involves providing personalized, up-to-date medical knowledge to both
healthcare professionals and patients. This has the power to improve
understanding and decision-making across all levels of the industry.

3. Challenges Ahead: There are many challenges to be faced by the use

of AI in healthcare. These include ensuring the accuracy and reliability of
GenAI-generated information, addressing biases in data, and the
necessity of collaboration across the healthcare ecosystem to leverage
GenAI effectively.
Key takeaways

How AI is Turning Healthcare Upside Down

Jose Zea, CEO
Arkangel AI

1. Prevalence of Errors in Healthcare: There are a significant number of

mistakes and errors in the healthcare industry compared to others, like
aviation or nuclear industries. These errors represent a substantial cost
and patient harm, creating a major opportunity for improvement through
AI.

2. AI's Potential and Challenges in Healthcare: The use of AI in

healthcare has transformative potential of AI in healthcare, similar to the
impact of electricity. However, integrating AI into healthcare poses
challenges, including the need for customization and seamless integration
into existing healthcare systems and processes.

3. Strategic Approach to AI in Healthcare: It’s important to implement a

strategic approach to AI adoption in healthcare. This should consider how
AI can augment current operations, assess opportunity costs, and manage
risks associated with AI implementation to ensure effective and safe
integration into healthcare practices.
 02
Topic:
Consumer
Goods
Key takeaways

How Fashion Brands Can Innovate Using AI

Joshua Young, Head of Digital Product Creation
Sylwia Szymczek, 3D Apparel Specialist, Timberland
VF Corporation

1. AI-Driven Forecasting and Planning: AI tools are being utilized to

analyze sales data, consumer behavior, and competitor performance to
improve fashion assortment and price planning. This approach can reduce
overstock and enhance market performance.

2. AI in Design and Development: The integration of AI with 3D design

tools is revolutionizing the fashion creation process. AI assists in
immediate design visualization, creating digital twins of garments, and
streamlining the design to development process. These advances
significantly reduce time and resource consumption.

3. Supply Chain Optimization and E-commerce Enhancement: AI

applications are being developed for supply chain optimization, enabling
faster response to market demand. Advancements in e-commerce
experiences, such as virtual fitting rooms and AI-generated images for
online retail are creating a more engaging consumer shopping experience.
Key takeaways

Q&A with PepsiCo: AI-Powered Product

Innovation and Design
Koen Burghouts, Global VP Innovation & GM Emerging Brands
PepsiCo

1. AI-Driven Shift from Double Diamond Approach: AI is driving a move

away from the double diamond approach in innovation. The double
diamond is seen as a linear, human-led process helpful for organization
and logic. However, AI is disrupting this approach by enabling more
iterative, rapid, and detailed idea and concept generation. In an AI-led
environment, the traditional double diamond might become obsolete, as
AI offers a richer and faster way to shape opportunities.

2. Leveraging AI for Enhanced Innovation: PepsiCo actively incorporates

AI to analyze macro-environmental factors. This helps to identify
emerging trends and consumer needs more accurately and rapidly,
thereby speeding up the innovation cycle and improving product
relevance.

3. Sustainability-Centric AI: AI's predictive capabilities are utilized to

anticipate crop yield changes and environmental impacts, greatly aiding
farmers in adapting to climate change and enhancing crop productivity.
Key takeaways

Personalized Customer Journeys in the Age of

Generative AI
Ranjan Roy, VP Strategy
Adore Me (Victoria’s Secret)

1. An Enhanced Personalized Customer Journey: Generative AI can

create highly personalized and engaging content, encompassing text,
images, voice, and video. It transforms the customer experience into a
journey that is tailored to each individual's preferences and needs, making
it more convenient and a more exciting and immersive experience.

2. Cautious AI Integration for Risk Management: It’s important to have a

careful, strategic approach to integrating AI in organizations, with a focus
on risk management. Start with low-risk applications and gradually
expand to more critical areas to ensure quality control and balance
innovation with caution.

3. Balance Between AI and Human Input: It’s important to balance

AI-generated content with human oversight and input. AI should be used
to assist and augment human efforts, not completely replace them. This
ensures quality control and provides an important human touch within
customer interactions.
Key takeaways

AI in Fashion
Julia Krantz, Founder and Chief Creative
Magic Fabric

1. Integration of AI in Fashion Technologies: AI and 3D scanning

technologies are revolutionizing footwear retail by improving fit accuracy
and customer engagement. The use of AI in cloth simulation and garment
visualization is merging gaming technologies with fashion.

2. Personalization and User Experience: AI is being utilized to offer

personalized shopping experiences, including predictive content curation.
AI-generated diverse fashion models will make online shopping more
inclusive and cater to individual consumer needs.

3. Future Trends in AI and Fashion: The future of retail and online fashion
experiences will be AI-centric. AI will play a significant role in design and
development, aiding in rapid prototyping, generating a variety of fashion
models, and creating immersive digital environments to enhance
customer experience.
Key takeaways

AI-Powered Strategic Intelligence

Tino Klahne, Director Strategic Innovation & Intelligence
Lufthansa Innovation Hub

1. Strategic Intelligence and AI Utilization: Organizations can effectively

use AI to analyze external data sources like social media, market trends,
and customer feedback. This helps in spotting emerging trends and
opportunities, informing strategic decisions like partnership choices or
new service offerings.

2. Innovation with AI: There is great innovative value in utilizing AI within

the travel industry. Two ways it is being utilized include predictive analysis
for travel demand and the use of machine learning for personalizing
customer experiences.

3. Challenges and Future Prospects: Challenges include ensuring data

privacy and the complexity of interpreting vast datasets. The future focus
includes further integration of AI into various business processes and
emphasizing the need for adaptive strategies in the rapidly evolving AI
landscape.
Key takeaways

AI in Retail: Connecting Customer to Supply Chain

Matthew Adam Smith, VP Commercialization at Centrique and former Walmart

1. Predictive Personalization and Customer Engagement: AI is evolving

to predict customer preferences and behavior, enabling real-time
personalization and engagement. This predictive capability is expected to
significantly increase customer satisfaction and lead to better business
outcomes like improved margins and fewer product returns.

2. Action Automation Based on Customer Insights: AI is critical for

automating actions based on customer data. This includes personalized
promotions and offers, tailored to individual customer preferences. AI can
create a closer connection between retailers and customers, while also
considering privacy and data consent issues.

3. Supply Chain Efficiency and Personalized Marketing: AI enhances

supply chain operations and personalizes the customer experience, which
contributes to reduced cart abandonment and customer churn.
Promotional spending is optimized to drive repeat and new purchases,
aimed at increasing average revenue per user through targeted and
personalized customer interactions.
Key takeaways

Beyond AI: Embracing Exponential

Collaboration for Future Innovation
Paqui Lizana, Global Head of Technology Strategy
IKEA

1. Importance of AI in Innovation: AI will significantly impact society by

driving exponential changes and opportunities. It is important to have a
transformative mindset, radical collaboration, and the ethical alignment of
technology with societal and planetary challenges. Organizations are
encouraged to integrate AI into their innovation strategies responsibly.

2. Network-based Innovation: IKEA fosters innovation through a

network-based model, launching over 10 networks with diverse team
members from various departments. This approach promotes shared
decision-making and idea exchange, enhancing agility and sustainability in
innovation.

3. Organizational Adaptation: Companies are focusing on how to

strategically integrate AI into their processes. This includes adapting to
continual technological shifts and utilizing AI for more effective strategic
planning, innovation, and inter-departmental collaboration.
 03
Topic:
Social
Impact
Key takeaways

Solving Real-World AI for Good Challenges - Become Part

of the Movement
Sako Arts, CTO & Co-founder
Fruitpunch AI

1. Application of AI in Real-World Challenges: There should be a focus

on using AI to tackle real-world issues, particularly issues that can create
social good. This requires practical AI education through challenge-based
learning and emphasizing real-world application over theoretical
materials.

2. Global Involvement and Diverse Projects: Fruitpunch AI has a

community of over 4,000 AI engineers participating from all continents
except Antarctica. Projects span a variety of fields including wildlife
conservation, environmental protection, and medical advancements,
demonstrating the diverse applications of AI for societal benefits.

3. Success Stories: Their initiative boasts many examples of successful AI

applications, such as wildlife monitoring and flood prediction. These case
studies demonstrate the tangible impact of AI in addressing complex
global challenges and showcase how AI can be a powerful tool for positive
change in various domains.
Key takeaways

AI for Social Impact

Irina Mirkina, AI Lead Office of Innovation
UNICEF

1. AI in Health and Education: UNICEF utilizes AI for disease detection and

vaccine management, employing predictive analytics for health
interventions. In education, AI personalizes learning experiences and
assists students with disabilities, enhancing educational inclusivity and
effectiveness.

2. Collaborative Efforts and Advocacy: UNICEF's approach includes

partnerships with tech companies to promote responsible AI use. It also
highlights AI's role in emergency responses, like disaster management and
social protection, advocating for AI solutions that address global social
challenges.

3. Combating Damage Caused By Climate Events: AI can provide early

warning systems to reduce damage from climate events. This includes
evacuating people from danger areas efficiently and delivering
humanitarian assistance rapidly.
Key takeaways

Rethinking Responsible AI
Uthman Ali, AI Ethics SME
BP

1. Evolving Ethical Challenges in AI: The field of AI ethics is increasingly

confronting new challenges, such as biases in algorithms, the role of AI in
creative industries, the rise of deepfakes, and the ethical implications of AI
in relationships and psychological well-being.

2. Technological Advancements and Ethical Dilemmas: Advancements

in technologies like generative AI and brain-computer interfaces (BCIs)
are pushing ethical boundaries. These include decoding thought patterns,
potentially ending certain forms of paralysis, but also raising concerns
about mental privacy, free will, and the ethical use of such technologies
for enhancement purposes.

3. Practical Implications in the Workplace and Society: The integration

of AI and robotics in various sectors, including the workplace, is leading to
new ethical considerations. These include employee monitoring, the
impact of AI and robotics on human well-being, and the ethical dilemmas
involved in deploying technologies across different cultural contexts.
Key takeaways

Sustainably Innovating with AI

Johan Hanekom, Principal for Sustainability and Innovation
Amazon Web Services

1. Metric-driven Innovation: Put an emphasis on using quantifiable

measures for decision-making in business. This encourages teams to
focus on data-driven goals, which can aid managers in resource allocation
and achieving desired outcomes in areas like generative AI and
sustainability.

2. Experimentation and Agile Culture: It’s important to foster an

experimental mindset within organizations. Embracing agile
methodologies and being receptive to rapid changes can enhance the
ability to innovate effectively in the fast-evolving AI landscape.

3. Sustainable Business Practices: Companies need to integrate

sustainability into their core business strategy, especially when leveraging
AI technologies. Balancing economic growth with ecological responsibility
is crucial, and leaders must drive this balance through informed
decision-making and strategic planning.
Key takeaways

Fostering Inclusive Innovation with AI

Natasha Nair, Sr. Business Designer
Board of Innovation

1. Definition and Importance of Inclusive Innovation: Inclusive innovation

involves creating products, services, and experiences accessible to a
diverse range of people, including different ages, backgrounds, abilities,
and genders. This approach leads to better and more universally usable
solutions.

2. Challenges and Opportunities with Generative AI: Generative AI

democratizes creativity but also presents challenges like inherent biases
in the algorithms. Addressing these biases can turn challenges into
opportunities for more inclusive innovation.

3.Strategies for Inclusive Innovation Using AI: It’s essential to employ

practical strategies like de-biasing research, leveraging AI for insights into
underrepresented groups, and ideating solutions through diverse
perspectives. This emphasizes the importance of understanding and
mitigating biases in AI algorithms to achieve more inclusive outcomes.
 04
Topic:
Innovation
Engine
Key takeaways

Innovating with Purpose: Unleashing the Power of

Jobs-to-be-Done and Outcomes-Driven Innovation
Adam Holt, Head of Innovation Center
Wells Fargo

1. Collaborative and Empathetic Approach: Innovation should involve

diverse teams, including experts in behavioral and cognitive science. This
multidisciplinary approach ensures a deep understanding of user needs.
By emphasizing empathy, you can create products that align with the
emotional and social contexts of users.

2. Jobs-to-be-Done Framework: Wells Fargo integrates AI into their

innovation process by analyzing large datasets that uncover patterns and
forecast customer needs. This enhances the development of targeted and
effective solutions that align with customer requirements, guided by the
"jobs-to-be-done" framework.

3. The Advantages of Synthetic Users: Synthetic users offer financial

institutions advantages like testing and refining services in a safe
environment, simulating diverse customer behaviors. This leads to better
risk management, faster product development, and deeper insights into
varied customer needs.
Key takeaways

Building an Autonomous Innovation Engine

Philippe de Ridder, CEO & Geoff Gibbins, Managing Director AMER
Board of Innovation

1. Building and Prototyping Strategies: Start with synthetic data to

establish baselines and then iterate with open-source models and own
collected data for optimization. This process involves a data-centric
approach, emphasizing the quality and relevance of data used in training
and refining the LLMs.

2. Future Outlook: The future of these engines suggests a focus on

custom-built solutions for larger corporations, leveraging unique datasets
for competitive advantage, while smaller entities might rely on
off-the-shelf solutions.

3. Development of a New Autonomous Innovation Engine: Together with

businesses, Board of Innovation is developing Autonomous Innovation
Engines designed to continuously generate and assess new products and
services with minimal human intervention. These engines integrate data
from various sources, utilize agents for optimization, and employ
generative AI tools for concept development.
Winning in
Innovation
with AI - leadership
session
A 1-hour leadership workshop where we work
with you and your team to explore the potential
of innovation powered by AI, and develop an
initial blueprint for what your strategy and future
innovation engine could look like.

Book a leadership session

www.boardofinnovation.com/winning-innovation-ai-leadership
Key takeaways

AI-Powered Co-Creation: Redefining

Innovation Challenges
Mar Zumaquero, Global Innovation Management Director
Arcadis

1. Overcoming Innovation Challenges with AI: AI tools like ChatGPT can

address common innovation barriers, such as limited resources and client
access. This is done by automating tasks and providing insights that
would otherwise require significant manpower and time.

2. AI in Developing Client Personas: AI is a powerful tool for creating

synthetic client personas and validating market assumptions. This involves
using AI to analyze data and trends, and helping businesses understand
client needs and preferences more accurately and efficiently.

3. AI-Driven Innovation Challenges for Employee Engagement:

Organizations that hold AI-powered innovation challenges can
significantly boost employee participation and engagement. This
approach leverages AI to inspire creative thinking and collaboration
among employees, leading to innovative solutions and a more dynamic
workplace culture.
Key takeaways

Supercharge Your Product or Service Validation With AI

Kahini Achrekar, Experiment Designer & Lennert Decuypere, AI Lead
Board of Innovation

1. AI in Product Validation: There are a variety of advanced AI techniques

that can be used for product validation. These include AI's ability to
simulate consumer interviews, process and analyze data efficiently, and
provide synthesized feedback. These can enhance the accuracy and
speed of product validation efforts.

2. Case Studies and Applications: There are several examples of real

world benefits provided by the use of AI, such as conducting
multi-language consumer interviews and creating synthetic consumer
panels. These examples demonstrate AI's practical value in understanding
market trends and consumer preferences.

3. Future Vision of AI in Innovation: In the future, AI systems should be

able to autonomously interact for iterative design and validation
processes. This could lead to a transformative approach in product and
service development, enabling more rapid innovation and a deeper
understanding of consumer needs and market dynamics.
Key takeaways

Better Products Faster: AI-powered Product

Launches from Insights to Formulation (and back)
Bernard Lahousse, Co-founder
FOODPAIRING AI

1. Integration of Digital Twins and Knowledge Graphs: The use of digital

twins (virtual representations of real consumers) and the world's largest
food knowledge graph enables the simulation of the entire New Product
Development (NPD) cycle. This integration helps in understanding
consumer preferences and creating products that are more likely to
succeed in the market.

2. Concept Generation and Validation Models Utilizing data-driven

insights, these models predict potential purchase intent and assess the
risk of product cannibalization. This enables businesses to efficiently
identify and validate concepts that are most likely to resonate with their
target audience

3. Sustainability and Customization: The technology helps achieve

sustainability goals by suggesting ingredient substitutions that meet
environmental standards. It also allows for the customization of products
according to specific consumer demographics and preferences,
enhancing the likelihood of product acceptance and success.
Key takeaways

What is Inverse Design? Why GenAI won't

Solve your Product Problem
Aadit Patel, VP Product and Engineering
NotCo

1. Generative AI in Food Technology: Generative AI is helping to innovate

the food tech industry, particularly in creating plant-based products. This
approach has led to unique combinations like pineapple and cabbage in
"not milk" and spinach and cacao in "not burger."

2. Inverse Design and AI Limitations: While generative AI offers novel

product ideas, it doesn't solve all problems, such as scalability and
cost-effectiveness. Inverse design uses AI to iterate on product
development. It sets desired outcomes first and then works backwards to
find the means to achieve these outcomes, ensuring a more targeted and
efficient process.

3. AI-Driven Innovation and Collaboration: AI plays an important role in

creating sustainable food products and collaboration with other brands.
This approach enhances product innovation and market impact, in
particular with sustainability and consumer appeal.
Key takeaways

The Fundamentals of Autonomous Transformation

Brian Evergreen, Author of “Autonomous Transformation”

1. Shift Between Digital and Autonomous Transformation: The transition

from digital to autonomous transformation signifies a profound shift.
Autonomous systems operate without direct human intervention, unlike
digital systems that still require human decision-making. This evolution
represents a new paradigm, extending beyond the scope of digital
technologies.

2. Challenges in Adopting AI and Autonomous Systems: A significant

percentage of AI projects fail to reach or sustain production. This is
attributed to the complexities in adopting these technologies, including
ethical, workforce, and practical considerations that differ from traditional
IT systems.

3. The “Future Solving” Approach: The 'future solving' approach is a

method that envisages a desired future and then plans backward to
determine the necessary steps to reach that state. AI and autonomous
technologies are employed to create this directional and proactive
approach towards achieving the desired outcome.
Key takeaways

Microsoft on AI-powered Innovation Hackathon

Jim Kelly, Garage Lead
Microsoft

1. Microsoft’s Innovation-Driven Programs: The Global Hackathon and

the Skill of AI program are part of the company's strategy to democratize
innovation using generative AI technology. These types of initiatives are
instrumental in engaging employee innovation across different
departments and locations.

2. Utilizing Prompts and Storyboards in AI Processes: Prepared prompts

and storyboards will help lead to more effective results when using AI in
the innovation process. The utilization of these techniques illustrates the
need for human ingenuity and direction when using AI as a tool.

3. Augmenting Human Creativity with AI: AI can augment human

creativity, but will not replace it. AI's capacity to generate a diverse range
of ideas broadens perspectives and fosters divergent thinking. This
encourages the valuable integration of different viewpoints and ideas.
 05
Topic:
Behind
the tech
Key takeaways

Synthetic Respondents Should Not Be Used in Market Research

Nik Samoylov, Founder
Conjointly

1. Misuse of AI in Market Research: There are concerns about the

potential for bias when AI is used to generate synthetic respondents. This
bias can lead to skewed results and misrepresentations of consumer
opinions. It’s important to retain authenticity in market research and stay
aware of the dangers of over-relying on AI for data collection.

2. How to maintain quality market research: The solution to creating

quality market research is to adopt a "trust and verify" approach. This
emphasizes the importance of critically evaluating and independently
confirming the accuracy and reliability of market research findings.

3. AI Ethics and Transparency: There is a need for ethical practices and

transparency in the use of AI in market research. Clear communication
about the use of AI, the potential biases and limitations of AI-generated
data, and the necessity for establishing industry standards to ensure
responsible use of AI are all essential matters.
Key takeaways

AI at Microsoft
Myriam Broeders, Chief Technology Officer
Microsoft

1. AI for Enhancing Accessibility: AI will play a significant role in

improving accessibility for individuals with disabilities. For example, AI
features in Microsoft applications can assist people with dyslexia or visual
impairments. AI will make technology and information more accessible for
people from various backgrounds and abilities to benefit equally from
technological advancements.

2. Commitment to Responsible AI: It’s important to stay committed to

principles like data privacy, security, inclusiveness, accountability,
transparency, fairness, reliability, and safety. These principles guide
Microsoft's AI development, ensuring tools and applications are built for a
good purpose and benefit society.

3. AI in Microsoft's Ecosystem: Microsoft has integrated AI into its

applications, enhancing features across M 365. This includes AI-driven
improvements in content creation, sophisticated data analysis, and
streamlined email management. This boosts productivity and efficiency in
various professional contexts.
Key takeaways

A Product That Creates Products: A (Synthetic) Roadmap

Hugo Alves, Chief Product Officer
Synthetic Users

1. Innovative Product Development: Future products might not just meet

existing demands but actively predict and create new solutions. This
involves leveraging advanced technologies to anticipate user needs and
develop products accordingly.

2. LLM Potential and Challenges: Large Language Models (LLMs) have

potential in enhancing customer service and content creation, thanks to
their versatility and ability to mimic human language. There are also
challenges, such as biases in training data and difficulties in grasping
context, leading to possible inaccuracies in responses. Careful
development and oversight is required to address these issues.

3. Synthetic Users: This is a groundbreaking tool for R&D, where

simulated users can interact with products in a virtual environment. It
enables developers to gather valuable insights and feedback without
real-world testing, significantly speeding up the development process and
enhancing product quality.
Key takeaways

Predictive Forecasting with AI

Adri Purkayastha, Global Head of AI Technology Risk
BNP Paribas

1. Integration in Financial Forecasting: AI and machine learning are

leveraged to analyze large data sets in financial forecasting. The
technology's strength lies in identifying patterns and trends that
traditional methods might miss, offering a more nuanced understanding of
market dynamics.

2. Benefits and Pitfalls: While AI-driven forecasting offers enhanced

precision, it's not infallible. AI struggled with the unpredictability of events
like the COVID-19 pandemic, demonstrating the need for cautious
interpretation of AI-generated predictions.

3. Case Study and Lessons Learned: A specific case study presented a

financial institution that overly relied on AI for market forecasting, leading
to significant losses during unexpected market changes. This emphasizes
the necessity of human oversight in AI processes, particularly in volatile
situations where AI algorithms may not quickly adapt to rapid shifts in
data patterns.
Key takeaways

Designing Parasocial Relationships with AI

Sandra Heinzen, Innovation Design Lead
Salesforce

1. Parasocial Relationships with AI: Parasocial relationships are

traditionally one-sided emotional connections with celebrities or media
figures. AI can foster a new kind of parasocial relationship, where
interactions with these entities are more interactive and personalized.

2. Signals in AI and Human Empathy: A deeper understanding of several

topics is encouraged, such as human emotional responses to robots and
the tendency for people to confide in AI systems. These aspects are
crucial for understanding how AI can be designed to foster stronger
emotional bonds.

3. AI's Role in Work and Personal Lives: AI is integrating itself into

professional and personal contexts, such as: highlighting potential
changes in self-perception, work relationships, emotional experiences,
and societal norms. AI can make an impact on people’s lives and society
by aiding decision making and enhancing emotional intelligence.
Key takeaways

Combining AI and Commercial

Neurophysiology to Accurately Predict Hits
Paul Zak, CEO
Immersion Neuroscience

1. Neurological Immersion for Prediction: The concept revolves around

detecting a specific high-frequency electrical signal from the nervous
system. This signal, termed 'immersion', is seen as a gauge of how much
individuals value an experience. Its consistency across different people is
what allows for the prediction of behaviors in larger groups.

2. AI's Role in Enhancing Predictive Accuracy: AI is employed to

interpret the complex, non-linear data from neurophysiology. This
combination allows for making accurate predictions about a larger
population based on a relatively small sample group, leveraging the
intricate patterns in the brain's responses.

3.Ethical Considerations and Applications: The use of AI and

neurological immersion can be applied across numerous fields. This
technology offers profound insights into human preferences and
behaviors, enabling more accurate predictions and interventions in areas
like content popularity, advertising impact, and mental health monitoring.
Key takeaways

Easy, Confident, & Responsible:

Shutterstock's Approach to Generative AI
Michael Francello, Director of Innovation
Shutterstock

1. Shutterstock's Evolving Role: The company is expanding its scope to

include advanced AI tools and partnerships. This shift aims to enhance
the creative process by integrating AI into content creation, going beyond
traditional stock imagery.

2. Responsible Licensing Strategy in Generative AI: Licensing in

generative AI involves reducing customer risk, offering legal protections,
and ensuring compliance with user agreements. It’s important to focus on
ethical practices, including compensating artists and allowing opt-outs
from AI training sets. This emphasizes a responsible approach in the
evolving AI content landscape.

3. AI-Enhanced Creativity in Photo Platforms: AI will play a critical role

in photo platforms. We should expect features like generative content
creation from text prompts, user-friendly tools for easy content
development, and seamless integration with existing media libraries to
boost creative potential.
Key takeaways

Best-Practices for Building

Production LLM Applications
Greg Loughnane, Founder and CEO & Chris Alexiuk, CTO
AI Makerspace

1. Emerging Best Practices and Tooling: Companies must adapt new best
practices and tools to build effective LLM applications. Recommended
comprehensive tool stacks include Lang Smith and Lang Chain for
monitoring and evaluation, the incorporation of Retrieval-Augmented
Generation (RAG) systems for accuracy, and specific tools like OpenAI Rag
Flow, and Coheres Vector Databases for efficient information retrieval.

2. Building and Prototyping Strategies: Start with synthetic data to

establish baselines and then iterate with open-source models and private
data for optimization. This process involves a data-centric approach,
emphasizing the quality and relevance of data used in training and refining
the LLMs.

3. Evaluation and Optimization: It’s important to utilize evaluation tools,

caching for efficiency, and specific models for specific tasks. Companies
can continuously refine LLM applications through the use of prompt
engineering, retrieval-augmented generation, and fine-tuning.
Key takeaways

GenAI Masterclass - How to Build

Better Creative to Scale Brands
Phillip Maggs, Creative Director New Horizons
Superside

1. Using AI Tools In the Creative Process: AI tools can be used to enact

"asset hacking," where existing brand assets are reverse-engineered and
described using AI. This creates refined prompts which are integrated
back into AI tools for improved outputs. This approach creates on-brand
and high-quality images, illustrating the potential of AI to produce
scalable, relevant content.

2. AI as a Creativity Enhancer: AI is not a replacement but a tool to

augment human creativity. It allows for the rapid generation of ideas and
prototypes, giving creative professionals the ability to explore multiple
avenues quickly. This integration of AI in the creative process boosts
productivity and fosters innovation.

3. Importance of Data and Customization: It’s necessary to understand

and use data effectively. Brands must customize and train AI models with
their specific data sets to achieve more accurate and relevant results.
Key takeaways

From Pixels to Policy: The Law of AI Across

the Creator Economy
Franklin Graves, Founder
Creator Economy Law

1. Copyright and AI: Current copyright laws struggle to accommodate

AI-generated content. There is a legal ambiguity surrounding the
ownership and protection of AI-generated works, which highlights the
challenge for creators in asserting rights over AI-assisted creations.

2. Best Practices for Using Generative AI: It’s important to understand

the legal boundaries when using AI for content creation. One needs to
discern the type of content that is being created with AI and take a
mindful approach to ensure compliance with existing laws and ethical
standards.

3. Regulatory Considerations: It is complex to conceive of effective

regulations for AI in the creator economy. There should be a balanced
approach, considering all aspects of AI from input data to output, to
ensure that laws are neither too restrictive nor too lenient. This would help
allow for innovation while still safeguarding ethical and legal norms.
Key takeaways

Operationalizing Generative AI: from Proof of

Concept to Production
Miku Jha. Director, AI/ML and Generative AI
Google Cloud

1. Platform Strategy over Model Focus: Successful implementation of AI

requires a platform-centric approach rather than just focusing on
individual models. This involves considering aspects like governance,
privacy, security, and compliance, which are critical for enterprise
readiness and deployment in production environments.

2. Transition from Concept to Production: Operationalizing AI involves

moving from pilot projects to scalable solutions. This requires addressing
non-technical barriers like compliance, governance, brand impact, and
legal concerns, as much as the technical aspects.

3. Emphasis on Responsible AI: It's crucial to integrate principles of

responsible AI early in the development lifecycle. This includes
considerations of privacy, safety, security, and compliance to ensure
positive impacts and protect user privacy and brand equity..
Key takeaways

Ideation & Creativity Augmented

With Collaborative AI
Pol Baladas, CEO
Fermat

1. Current workflow limitations: Current software and AI tools are not

sufficiently flexible to cater to the diverse needs of different creatives and
organizations. Each brand, studio, or creative individual often has unique
processes and requirements that standard software fails to
accommodate fully.

2. Combining AI Models for enhanced creativity: Fermat’s latest tool

allows the integration of various AI models that are continually being
developed and released. This feature is aimed at keeping the platform
current and versatile, enabling users to leverage the latest advancements
in AI for their creative workflows.

3. Collaborative and User-Friendly Interface: The platform is designed

for collaboration, allowing users to work together seamlessly. It provides
an intuitive and user-friendly canvas for both human collaborators and AI,
making it accessible for non-developers to create and manipulate their
own AI-assisted workflows.
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 06
Topic:
Human
x AI
Key takeaways

Human AND Machine

Stefano Puntoni, Professor and Behavioral Scientist
Wharton School

1. AI's Role in Organizations: AI is increasingly capable of tasks

traditionally done by humans, leading to discussions about human
replacement by machines. This brings up the importance of
understanding AI's role in organizations and its potential to augment
human capabilities.

2. The "Sandwich Archetype": This archetype is a collaboration between

humans and AI, where humans initiate and control synthetic workers or AI
agents. This model capitalizes on human interpretation skills and AI's data
representation abilities, exemplified by an AI-driven content creation
system for search engine optimization.

3. Competitive Advantage through Integration: The future competitive

advantage for organizations may lie not solely in human or AI capabilities,
but in the effective integration of both. This involves creating workflows
and systems where humans and AI complement each other, enhancing
overall productivity and innovation.
Key takeaways

AI in Space and the Hunt for Life Beyond Earth

Steve Chien, Technical Fellow, Artificial Intelligence
NASA

1. AI and Machine Learning in Space Exploration: AI processes large

astronomical data sets, aiding in the detection of new celestial bodies and
phenomena. Machine learning algorithms analyze images to identify
anomalies or changes, such as new impact craters, enhancing our
understanding of the universe.

2. Autonomous Systems in Space Missions: The development of

autonomous systems, such as the Aegis targeting system used on Mars
rovers, highlights the advancement in space technology. These systems
autonomously select and analyze scientific targets, significantly improving
efficiency and reducing the need for direct human control.

3. Challenges and Future of AI in Space: AI plays a crucial role in future

space missions, especially for exploring hostile environments like Europa,
one of the moons of Jupiter. These missions face challenges like limited
communication with Earth and harsh conditions, making AI indispensable
for decision-making and problem-solving in remote operations.
Key takeaways

Leading and Designing in the Age of AI

Dominik Heinrich, Co-Founder, AI-Design, Innovator
PRATT/Creative AI/TLGG

1. BEST Model: This model represents the essential elements for success
in transforming organizations into AI-driven innovation leaders. The BEST
acronym encourage companies to be: Balanced, between augmentation
and automation; Empowered, as first-movers; Seamless: complementing
the augmented knowledge to our autonomous way of working; Trusted: in
using the technology.

2. Promoting Collaboration and Ethical Considerations: Leaders are

encouraged to build a culture where collaboration between humans and
AI is celebrated. This involves being open about the use of AI, addressing
risks, implementing ethical considerations, and keeping teams informed
and aligned with human, company, and AI values.

3. Adoption and Innovation in AI: AI can open up new revenue streams

and business models, moving beyond just cost reduction. Creating new
AI-augmented products and services that cater to evolving market needs
can drive business growth and innovation.
Key takeaways

AI, AI on the Wall, Give Me the Most creative Idea of Them All!
Surprising Research Results on the Impact of LLM on Innovation
Hila Lifshitz, Faculty Associate
Harvard University

1. Positive Impact on Creative Work: AI aids in brainstorming and

concept development, particularly in marketing and design. Users of AI
reported feeling more inspired and capable of generating unique ideas.
The increase in performance (40%) and speed (26%) was attributed to
AI's ability to provide a broad range of information and suggestions.

2. Concerns in Analytical Tasks: While AI improves the speed and

persuasiveness in analytical tasks, it also led to a 15% increase in errors.
This highlights the risk of over-reliance on AI for critical decision-making.
Users tend to accept AI suggestions without adequate scrutiny, leading to
less accurate outcomes.

3. AI as a Homogenizing Force: The 'mirror effect' of AI refers to its

tendency to generate ideas that are similar across different users. This
can lead to a reduction in the diversity of thought. This is a concern for
industries that rely on a variety of unique and groundbreaking ideas.
Key takeaways

AI-Powered Superminds for Innovation

Gianni Giacomelli, Head of Design Innovation
MIT CCI

1. Innovation with Augmented Collective Intelligence: This is a concept

that revolves around enhancing human collaborative efforts with AI. It
suggests that AI can process large datasets and identify patterns beyond
human capability, which, when combined with human creativity and
contextual understanding, leads to more efficient problem-solving and
innovative solutions.

2. Recombination of Ideas for Innovation: Humans often face challenges

in merging concepts from various fields, whereas AI can effectively
combine diverse ideas from multiple disciplines and knowledge
frameworks. This approach is crucial for creating innovative solutions,
exemplified by products that successfully blend ideas from different
technologies and sciences.

3. Future Possibilities of AI and Human Collaboration: The future of

integrated AI and Human intelligence requires AI systems that can
understand and adapt to human context and creativity. This symbiotic
relationship would lead to a partnership that efficiently solves complex,
multifaceted problems.
Key takeaways

Digital Dynamics: How Generative AI

Redefines Human Behavior and Connection
Jenny Nicholson, Executive Director and Writer

1. Generative AI as an Extension of Human Experience: Interacting with

generative AI, like large language models, is akin to accessing collective
human knowledge. It is a tool for expanding perspectives beyond
individual limitations, aiding in understanding diverse viewpoints.

2. AI as a Mirror to Human Intentions and Impulses: Generative AI is

described as reflecting the best and worst of human nature. It acts as a
mirror, revealing both our positive intentions and negative impulses. Our
fears about AI often mirror our fears about each other, highlighting the
interplay between human psychology and AI interaction.

3. The Potential for Empathy and Human Connection: By providing

diverse perspectives and non-judgmental interactions, AI can be a
powerful empathy-building tool to help people of different backgrounds
understand and connect with each other more deeply.
Key takeaways

Navigating the Hype Curve: Pragmatic Perspectives on AI

in the Automotive Sector
Gary Brotman, CEO
Secondmind.AI

1. AI in the Automotive Sector: AI enhances engineering by aiding in

design and testing, optimizing software, and adapting processes to be
more agile and software-centric. This integration addresses challenges
like time-to-market and regulatory compliance, marking a shift towards
efficient, data-driven practices.

2. AI's Evolution and Hype: AI's development is similar to the historical

reception of electricity. There is a need to balance AI's exciting potential
with realistic expectations. There is a tendency for new technologies to be
either overly hyped or unduly dismissed in their early stages.

3. Generative AI's Impact and Challenges: Generative AI is advancing

rapidly. This quick advance can create difficulty in maintaining user
engagement, leading to a possible disillusionment phase following the
initial excitement.
Key takeaways

AI-Driven Innovation in the Autonomous World

Fabio Davide, Technical Director
Ex-MAANG

1. Shift in Software Engineering Paradigms: The integration of AI in

software engineering is reshaping traditional coding practices. Tools like
GitHub Copilot, based on advanced AI models like GPT, assist in
generating code, thereby reducing dependence on conventional
resources.

2. Evolution of the Engineer's Role: As AI handles more coding tasks,

engineers' roles are transitioning towards system design and architecture.
This change emphasizes strategic thinking and innovation over routine
coding, enabling engineers to tackle more complex and creative
challenges in software development.

3. Challenges and Considerations: Adopting AI in software engineering

brings challenges such as copyright compliance and maintaining security.
It necessitates engineers to learn new tools and methodologies, adapting
to AI-driven environments. It’s important to have AI integration while still
maintaining a skilled workforce.
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