ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 1

ZEE Corporate
Brand Guidelines
 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 2

Extraordinary
 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 3

Guideline Index

0.0 Introduction 5.0 Kerning Guide 11.0 Photography

0.1 Overview 5.1 Latin glyphs 11.1 Photography types
0.2 Our Golden Thread 5.2 Devanagari glyphs 11.2 Together imagery
0.3 Our Story 6.0 ZEE 25 12.0 Applying the brand
1.0 Brand Strategy 6.1 Logo guide 12.1 Application examples
1.1 ZEE’s promise 12.2 Print examples
7.0 ZEE 5
1.2 Our Purpose 12.3 Digital examples
7.1 Logo guide
2.0 Brand Architecture 12.4 Environment examples
8.0 Our visual property
2.1 Brand architecture 13.0 Contact
8.1 Exuberance guide
2.2 Logo system 13.1 Contact details
9.0 Typography
3.0 Identity Elements 9.1 Primary English typeface
3.1 Logo guide 9.2 Primary Indian typeface
3.2 Tagline guide 9.3 System English typeface
3.3 Logotype guide 9.4 Typography guide
4.0 Primary Colour 10.0 Secondary Colours
4.1 Amethyst 10.1 Exuberance pantones
4.2 Gradient 10.2 Secondary palette guide
 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 4

Introduction

0.1 Overview
0.2 Our Golden Thread
0.3 Our Story

0.0
 0.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 5

Overview

Brand guidelines are Whilst they do contain design solutions

which we intend the business to embrace,
Many of the examples included in this first
iteration of the guidelines are conceptual
just that – guidelines. they cannot legislate for every design problem and aimed at demonstrating how we
that ZEE will need to solve in the future. envisage the ZEE brand identity working
in the future.
They are a tool kit for a professional designer
to understand our brand and then create If you are about to commission work by
compelling materials. These guidelines will external agencies or your in-house design
evolve as more design and branding projects department and need advice, please contact
are completed. your local brand implementation lead.
 0.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 6

Our Golden Thread

We Celebrate We are Stronger We Mean We Inspire

the World Together Business to go beyond

The world is a wonderful We believe in the power The Entrepreneurs, Help find your full potential.
colourful place of We. Sum > Parts The Disruptors, The Originals
Trust ordinary to reach
We paint fabulous pictures We are here to take everyone We’re restless for the extraordinary.
and tell terrific stories with us new and the next
We turn base metal of life
We lift each other up in life We make resources multiply into gold
 0.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 7

Our Story

We are an
Extraordinary Brand
 1.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 8

Brand
Strategy

1.1 ZEE’s promise

1.2 Our Purpose

1.0
 1.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 9

ZEE’s Promise

We are for the emerging Who yearns for belonging that anchors,
rudders and celebrates the triumph.
middle Indian/Hyper
Bharat native who is We believe that together we can turn
the base metal of life into gold.
fearless in reaching
out to the stars. We make the world our audience’s
playground and give them inspiring
content and experiences that help
them reach, escape velocity.

So that they can grab life with both

hands and thrive.
 1.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 10

Our Purpose

To create the
extraordinary
 2.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 11

Brand
Architecture

2.1 Brand architecture

2.2 Logo System

2.0
 2.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 12

Brand
Architecture

Our architecture’s core ambition

is to drive equity back to the
ZEE brand, by:

- focusing on the audience

- ensuring all your activity is guided
by your vision, mission and values.

It’s purpose is to:

-d rive consumer engagement and

demand across our portfolio of brands
- create a cohesive brand experience
 2.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 13

Brand MA
STER BRAN
D

Architecture
DED BR
EN A
T

EX

N
D
B2B BRANDS B2C BRANDS CORP CSR BRAND HR BRANDS CONFIRMING CURIOUS

CAFE

CHALLENGING
ZEE Marathi ZEE Studio
ZEE Bangla ZEE Yuva
ZEE Tamil Zing
ZEE Telugu ZEE News
& TV
ZEE Kannada ZEE News (in Marathi)
& Pictures
ZEE Malayalam ZEE News (in Marwari)
ZEE Anmol
Living Foodz
ZEE Anmol Cinema
ZEE News
ZEE News (in Marathi)
ZEE News (in Marwari)
ZEE Cinema
ZEE Classic
ZEE Action
ZEE ETC
ZEE Talkies
ZEE Cinemalu
ZEE Cinema (in Bangla)
 2.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 14

Logo 1.0
THE MASTER BRAND
The logo is our mark and serves
as the primary ambassador of

System
the brand.

2.0
SUB-BRAND TYPOGRAPHY
All sub-brands are set to the right
of the master logo to ensure a clear
visual hierarchy between all the
Everything comes from the roundel. Every
organisations within ZEE.
sub-brand should be an extension of the
masterbrand.

3.0
COLOURING THE SUB-BRAND
Here we have demonstrated the different Each sub-brand is coloured to
states in which the logo system can be used distinguish the organisations from

across the company. each other, yet remain in-line with

master brand.

3.1
SUB-BRAND EXTENSION
In some cases the sub-brand
will require an extensions (as
seen with the ‘HD’ label). It should
be set at 50% of the scale of the
sub-brand name.
 3.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 15

Identity
Elements

3.1 Logo guide

3.2 Tagline guide
3.3 Logotype guide

3.0
 3.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 16

Logo

Our icon is the most impactful and visible

element of our identity. It’s a universal
signature across all our communications.
 3.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 17

Logo
Measurement

1.0
Our logo is carefully measured, not just Logo measurement guide

mathematically, but optically.

S X

This thorough consideration of measurement

is to ensure that it can be sized to a
n n
multitude of scales between print and
digital applications across limitless devices
and materials.
a a

Please note, it should never be altered.

n n

S X
 3.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 18

Logo
Clearspace

1.0
Clearspace is the minimum space around Logo clearspace guide

our logo.
X X

It is defined by the height of the letter ‘E’,

then squared. It should be adhered to at
all times.

X X

X X
 3.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 19

Logo
Print Screen

100mm 280px

Scale

55mm 160px
Our logo can be scaled up to any size.

However, ensure it is never smaller than the

minimum size specified as legibility will be
compromised.

28mm 80px

14mm 40px
Minimum Size Minimum Size

7mm 20px
(Illegible) (Illegible)
 3.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 20

Logo
1.0 2.0
Never warp the icon Never change the orientation of the icon

Incorrect Use

3.0 4.0
To keep the brand pure, it is important not to Never recolour the icon (corporate) Never recreate the icon

tamper with the key elements.

Follow this series of examples of what not ZEE

to do to ensure consistent communication
across the brand.

5.0 6.0
Never add an outline to the logo Never use effects on the logo i.e. drop shadow or glow
 3.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 21

Logo
Positioning

Position on the page is about importance, the 1.0

Top Left
2.0
Centre Left
3.0
Centre
logo must be seen to either be the center of
everything, or the top of everything.

Follow this guide regardless of shape.

 3.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 22

Tagline

1.0
Our tagline is our consumer facing expression Tagline lock-up

of our core purpose.

 3.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 23

Tagline
Clearspace

1.0
Clearspace is the minimum space around Minimum clearspace guide

our tagline.

It is defined by the height of the letter ‘E’,

then squared. It should be adhered to at
all times.

X X X

X X X
 3.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 24

Tagline
Positioning

Position on the page is about importance, the 1.0

Top Left Aligned
2.0
Bottom Left Aligned
tagline must be seen to support the logo and
never outweigh it.

Follow this guide regardless of shape.

 3.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 25

Logotype

1.0
The logotype is the pairing of both the Logotype and tagline lock-up

corporate logo and our tagline.

 3.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 26

Logotype
Measurement

1.0
Our logotype is carefully measured, not just Logotype measurement guide

mathematically, but optically.

f s x f

This thorough consideration of measurement

is to ensure that it can be sized to a n n

multitude of scales between print and

digital applications across limitless devices
and materials. a a

Please note, it should never be altered.

n n

w w

f s x f
 3.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 27

Logotype
Clearspace

1.0
Clearspace is the minimum space around Logotype clearspace guide

our Logotype.
x x

The outside of the logotype is defined by the

height of the letter ‘E’ within the logo, not the
tagline.

Please adhere to this rule. x x

x x
 3.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 28

Logotype
Print Screen

100mm 280px

Scale

Our logo can be scaled up to any size.

55mm 160px
However, ensure it is never smaller than the
minimum size specified as legibility will be
compromised.

30mm 80px
Minimum Size Minimum Size

14mm 35px
(Illegible) (Illegible)
 3.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 29

Logotype
1.0 2.0
Never warp the icon Never change the orientation of the icon

Incorrect Use

3.0 4.0
To keep the brand pure, it is important not to Never recolour the icon (corporate) Never recreate the icon

tamper with the key elements.

Follow this series of examples of what not

to do to ensure consistent communication
across the brand.

5.0 6.0
Never add an outline to the logo Never use effects on the logo i.e. drop shadow or glow
 3.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 30

Tagline
Positioning

Position on the page is about importance, the 1.0

Logotype & tagline lock-up position
logotype must be seen to either be the center
of everything.

Follow this guide regardless of shape.

 4.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 31

Primary
Colour

4.1 Amethyst
4.2 Gradient guide

4.0
 4.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 32

Primary
Introduction
Colour
Amethyst
0.0
AmethystOverview
is a stone of transformation.
0.1
We have Ourchosen
goldenAmethyst
thread as our core colour
0.2
because Ourofpromise
its ability to expand the higher
0.3
mind. Our
It also
purpose
enhances one’s creativity and
passion. It strengthens the imagination
and intuition, and refines the thinking
processes. It helps in the assimilation
of new ideas, putting thought into action,
and brings projects to fruition.

1.0
It is a talisman of focus and success.
 4.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 33

Primary
Logo CMYK

Colour 1.0 2.0 3.0

Gradient C
M
Y
K
70
78
0
0
C
M
Y
K
81
100
0
10
C
M
Y
K
50
60
0
0

The amethyst colour gradient forms our Spectrum RGB

primary colour palette. 1

It is constructed with an off-axis radial

gradient that pinpoints 3 different tones 1.0 2.0 3.0
of purple. R 137 R 99 R 62
G 65 G 46 G 26
B 187 B 142 B 101
Be sure to follow these rules across print
2
and screen respectively.
Pantone

1.0 2.0 3.0

Coated Coated Coated

Pantone 2587 C Pantone 2607 C Pantone 2617 C
Uncoated Uncoated Uncoated
3 Pantone 2073 U Pantone 3593 U Pantone
Medium Purple U
 4.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 34

Primary
TINTS (20% INCREMENTS)

80% 60% 40% 20%

Colour 1.0

Breakdown C
M
Y
K
70
78
0
0
R
G
B
137
65
187
Coated
Pantone 2587 C
Uncoated
Pantone 2073 U

TINTS (20% INCREMENTS)

To give the primary colour palette consistency
and flexibility, it is acceptable to use the
colours individually. 80% 60% 40% 20%
2.0
Within each colour, it is also possible to use
tints of 20% increments. C
M
81
100
R 99 Coated
Pantone 2607 C
G 46
Y 0 B 142 Uncoated
K 10 Pantone 3593 U

TINTS (20% INCREMENTS)

80% 60% 40% 20%

3.0
C 50 R 62 Coated
M 60 G 26 Pantone 2617 C
Y 0 B 101 Uncoated
K 0 Pantone
Medium Purple U
 5.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 35

Kerning
Guidelines

5.1 Latin glyphs

5.2 Devanagari glyphs

5.0
 5.1

E
ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 36

Kerning
1.0 Detail

When kerning the space between

E
the logo and letters such as ‘E’ and

Latin Glyphs
‘B’. There is no overlap of lettering
between the two elements. E T

B B C
E T
Kerning is a practice of relativity. Because the
identity has to work across infinite surfaces,
sizes and materials, a unit of measurment is
useless.

B
2.0 Detail

To solve this, we have provided a block of

E T
When kerning the space between
the logo and letters such as ‘T’ and
relativity. When creating a new sub-brand,
scale the block with the logo to ensure E
‘C’. There is no overlap of lettering
between the two elements. T
spacing is consistent across the company.

B B C C
 5.2
C
ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 37

Kerning
Incorrect use Detail

Devanagari C C C
Glyphs

C C
When typesetting in different characters
use the curve of the latin character set as
an alignment guide.

Correct use Detail

C C C C
 6.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 38

ZEE 25

6.1 Logo guide

6.0
 6.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 39

Logo

Figure 1
We have created a visual identity to celebrate
this milestone event in ZEE’s history.
 6.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 40

Logo
Measurement

Figure 1
Our 25 Logo is carefully measured, not just
mathematically, but optically.

This thorough consideration of measurement X

s x
X
is to ensure that it can be sized to a
multitude of scales between print and
digital applications across limitless devices
and materials.

a a
Please note, it should never be altered.

X s x X
 6.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 41

Logo
Clearspace

Figure 1
Clearspace is the minimum space around
our 25 Logo.

The outside of the 25 logo is defined by X X

the height of the letter ‘E’ within the logo.

Please adhere to this rule.

X X
 6.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 42

Logo
Print Screen

100mm 280px

Scale

55mm 160px
Our logo can be scaled up to any size.

However, ensure it is never smaller than the

minimum size specified as legibility will be
compromised.

28mm 80px

14mm 40px
Minimum Size Minimum Size

7mm 20px
(Illegible) (Illegible)
 6.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 43

Logo
1.0 2.0
Never warp the icon Never change the orientation of the icon

Incorrect Use

3.0 4.0
To keep the brand pure, it is important not to Never recolour the icon (corporate) Never recreate the icon

tamper with the key elements.

ZEE
Follow this series of examples of what not
to do to ensure consistent communication
ZEE25
across the brand.

5.0 6.0
Never add an outline to the logo Never use effects on the logo i.e. drop shadow or glow
 7.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 44

ZEE5

7.1 Logo guide

7.0
 7.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 45

5 Logo

Figure 1
ZEE 5 is the only logo within the ZEE family
of brands to have a visual element operate
outside of the roundel.
 7.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 46

5 Logo
Measurement

Figure 1
Our 5 logo is carefully measured, not just
mathematically, but optically. X X Q

This thorough consideration of measurement S

is to ensure that it can be sized to a n n

multitude of scales between print and

digital applications across limitless devices
and materials. a
a

Please note, it should never be altered.

n n

X X
 7.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 47

5 Logo
Clearspace

Figure 1
Clearspace is the minimum space around
our 5 Logo. X X

The clearspace of the 5 logo is defined by

the height of the letter ‘E’ within the logo.

Please adhere to this rule.

X X

X X
 7.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 48

5 Logo
Print Screen

100mm 250px

Scale

55mm 190px
Our logo can be scaled up to any size.

However, ensure it is never smaller than the

minimum size specified as legibility will be
compromised.

ZEE 5 is different to the other logos because 28mm 80px

it contains a language that exists outside the

roundel.

If the logo needs to go to 40px, remove the

14mm 60px
outer rings. Minimum Size with rings Minimum Size with rings

7mm 40px
Minimum size without rings Minimum size without rings
 7.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 49

5 Logo
1.0 2.0
Never warp the icon Never change the orientation of the icon

Incorrect Use

3.0 4.0
To keep the brand pure, it is important not to Never recolour the icon (corporate) Never recreate the icon

tamper with the key elements.

Follow this series of examples of what not

ZEE25
to do to ensure consistent communication
across the brand.

5.0 6.0
Never add an outline to the logo Never use effects on the logo i.e. drop shadow or glow
 8.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 50

Our
Visual
Property
8.1 Exuberance guide

8.0
 8.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 51

Visual Property
Exuberance

Our visual property embodies our promise

and our purpose.

exuberance
noun
the quality of being full of energy,
excitement, and cheerfulness; ebullience.
“a sense of youthful exuberance”

synonyms: ebullience, buoyancy, cheerfulness, sunniness,

breeziness, jauntiness, light-heartedness, high spirits,
exhilaration, excitement, elation, exultation, euphoria,
joy, joyfulness, cheeriness, gaiety, jubilation, sparkle,
effervescence, vivacity, enthusiasm, irrepressibility,
energy, animation, life, liveliness, vigour, zest; More
the quality of growing profusely; luxuriance.
“plants growing with wild exuberance”
 8.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 52

Visual Property
No Tagline

Figure 1
Our visual property embodies our promise
and our purpose.

exuberance
noun
the quality of being full of energy,
excitement, and cheerfulness; ebullience.
“a sense of youthful exuberance”

synonyms: ebullience, buoyancy, cheerfulness, sunniness,

breeziness, jauntiness, light-heartedness, high spirits,
exhilaration, excitement, elation, exultation, euphoria,
joy, joyfulness, cheeriness, gaiety, jubilation, sparkle,
effervescence, vivacity, enthusiasm, irrepressibility, energy,
animation, life, liveliness, vigour, zest; More
the quality of growing profusely; luxuriance.
“plants growing with wild exuberance”
 8.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 53

Visual Property
With Tagline

Figure 1
Our visual property embodies our promise
and our purpose.

exuberance
noun
the quality of being full of energy,
excitement, and cheerfulness; ebullience.
“a sense of youthful exuberance”

synonyms: ebullience, buoyancy, cheerfulness, sunniness,

breeziness, jauntiness, light-heartedness, high spirits,
exhilaration, excitement, elation, exultation, euphoria,
joy, joyfulness, cheeriness, gaiety, jubilation, sparkle,
effervescence, vivacity, enthusiasm, irrepressibility, energy,
animation, life, liveliness, vigour, zest; More
the quality of growing profusely; luxuriance.
“plants growing with wild exuberance”
 8.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 54

Visual Property
Clearspace

Figure 1
Clearspace is the minimum space around
our exuberance lock-up. x

The clearspace of the Logo Property is

defined by half of the circle.
x x x

Please adhere to this rule.

x
 8.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 55

Visual Property
1.0 2.0
Never warp the logo and the property Never change the orientation of the property lock-up

Incorrect Use

5.0 6.0
To keep the brand pure, it is important not to Never recolour the property Never remake the property
tamper with the key elements.

Follow this series of examples of what not

to do to ensure consistent communication ZEE
across the brand.

5.0
Never use the property on black
 8.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 56

Visual Property
Figure 1.0

Cropping
Guide
Make the most of the property. The artwork
is hi-resolution, therefore the opportunity
to crop within the artwork for various
communications will give you a flexible,
Figure 1.0
yet undiluted brand language.

An example of this can be seen in the

Application section, in Social Media examples.
Figure 1.0
 8.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 57

Visual Property
Cropping

The property can be cropped to fit multiple Base Aligned Top Aligned Corner Aligned

compositions.

We would suggest leaving generous space

for any additional content i.e. titles, logo,
body text.
 8.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 58

Visual Property
Alignment

The alignment of the logotype and property is 1.0

Landscape alignment
2.0
Portrait alignment
flexible. Don’t try and squeeze the whole lock-
up onto a portrait composition, instead let the
exuberance bleed off the page.
 8.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 59

Visual Property
Split Assets

It is also possible to split the property 1.0

Visual Property split between two assets
between two assets. Here is two portrait
compositions shown, to visually complete
the property.
 9.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 60

Typography

9.1 Primary English typeface

9.2 Primary Indian typeface
9.3 System English typeface
9.4 Typography guide

9.0
 9.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 61

Aa
Primary English Typeface
— Gotham

Our English language type is Gotham Gotham Bold Gotham Light

Designer, Frere-Jones, said his type was
“not the kind of letter a type designer would
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
make, but the kind of letter an engineer would
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
make.” Clean, clear and easily understood
0123456789 0123456789
#!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+

Gotham Medium Gotham Light italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
#!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+
 9.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 62

Primary Tamil Typeface

— Volte

Volte is a contemporary open and simple

geometric sans typeface. It’s geometry is
Volte Bold Volte Light
அ
harmonious with the latin Gotham face. அஙொஉஊ்எகனபமதரலடணாஐஇஏற அஙொஉஊ்எகனபமதரலடணாஐஇஏற
வீஓளௌ வீஓளௌ
Volte ensures visual consistency between
the wide variety of languages our business
0123456789 0123456789
communicates through. #!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+

Volte Medium

அஙொஉஊ்எகனபமதரலடணாஐஇஏற
வீஓளௌ
0123456789
#!@£$%^&*=()-[]­+
 9.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 63

ฟ
Primary Thai Typeface
— Volte

Volte is a contemporary open and simple Volte Bold Volte Light

geometric sans typeface. It’s geometry is
harmonious with the latin Gotham face.
ฟิแกำ�ดเ้รา่ สทืนยๆพหะีอไปัผ ฟิแกำ�ดเ้รา่ สทืนยๆพหะีอไปัผ
0123456789 0123456789
Volte ensures visual consistency between
the wide variety of languages our business #!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+
communicates through.
Volte Medium

ฟิแกำ�ดเ้รา่ สทืนยๆพหะีอไปัผ
0123456789
#!@£$%^&*=()-[]­+
 ‫ي‬
9.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 64

Primary Arabic Typeface

— Volte

Volte is a contemporary open and simple Volte Bold Volte Light

geometric sans typeface. It’s geometry is
harmonious with the latin Gotham face.
‫زيخووتسرقپونملكجيهعفيدچبا‬ ‫زيخووتسرقپونملكجيهعفيدچبا‬
0123456789 0123456789
Volte ensures visual consistency between
the wide variety of languages our business #!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+
communicates through.
Volte Medium

‫زيخووتسرقپونملكجيهعفيدچبا‬
0123456789
#!@£$%^&*=()-[]­+
 9.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 65

ಪ
Primary Kannada Typeface
— Volte

Volte is a contemporary open and simple Volte Bold Volte Light

geometric sans typeface. It’s geometry is
harmonious with the latin Gotham face.
ಅಬ್ಚ್ದ್ೞ್ಘಿಜ್ಕ್ಲ್ಮ್ನೊಪ್ರ್ ಅಬ್ಚ್ದ್ೞ್ಘಿಜ್ಕ್ಲ್ಮ್ನೊಪ್ರ್
ಸ್ತುವ್ಯ್ ಸ್ತುವ್ಯ್
Volte ensures visual consistency between
the wide variety of languages our business 0123456789 0123456789
communicates through. #!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+

Volte Medium

ಅಬ್ಚ್ದ್ೞ್ಘಿಜ್ಕ್ಲ್ಮ್ನೊಪ್ರ್
ಸ್ತುವ್ಯ್
0123456789
#!@£$%^&*=()-[]­+
 ୟ
9.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 66

Primary Oriya Typeface

— Volte

Volte is a contemporary open and simple Volte Bold Volte Light

geometric sans typeface. It’s geometry is
harmonious with the latin Gotham face.
ୋବମ୍ାପୁି ଗରକତସଲଦଜୌୀେୂହନୈଂବୟ ୋବମ୍ାପ
ୁି ଗରକତସଲଦଜୌୀେୂହନୈଂବୟ
0123456789 0123456789
Volte ensures visual consistency between
the wide variety of languages our business #!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+
communicates through.
Volte Medium

ୋବମ୍ାପ
ୁି ଗରକତସଲଦଜୌୀେୂହନୈଂବୟ
0123456789
#!@£$%^&*=()-[]­+
 ব
9.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 67

Primary Bangla Typeface

— Volte

Volte is a contemporary open and simple Volte Bold Volte Light

geometric sans typeface. It’s geometry is
harmonious with the latin Gotham face. োবম্ািুপগরকতসলদজৌীেূহনৈংব
োবম্ািুপগরকতসলদজৌীেূহনৈংব
0123456789 0123456789
Volte ensures visual consistency between
the wide variety of languages our business #!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+
communicates through.
Volte Medium

োবম্ািুপগরকতসলদজৌীেূহনৈংব
0123456789
#!@£$%^&*=()-[]­+
 ब
9.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 68

Primary Devanagari Typeface

— Volte

Volte is a contemporary open and simple Volte Bold Volte Light

geometric sans typeface. It’s geometry is
harmonious with the latin Gotham face. ोवम्ािुपगरकतसलदजौीेहू नैबं
ोवम्ािुपगरकतसलदजौीेहू नैबं
0123456789 0123456789
Volte ensures visual consistency between
the wide variety of languages our business #!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+
communicates through.
Volte Medium

ोवम्ािुपगरकतसलदजौीेहू नैबं
0123456789
#!@£$%^&*=()-[]­+
 బ
9.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 69

Primary Telugu Typeface

— Volte

Volte is a contemporary open and simple Volte Bold Volte Light

geometric sans typeface. It’s geometry is
harmonious with the latin Gotham face.
ోవమ్ాిుపగరకతసలదజౌీేూహనైంబె ోవమ్ాిుపగరకతసలదజౌీేూహనైంబె
0123456789 0123456789
Volte ensures visual consistency between
the wide variety of languages our business #!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+
communicates through.
Volte Medium

ోవమ్ాిుపగరకతసలదజౌీేూహనైంబె
0123456789
#!@£$%^&*=()-[]­+
 9.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 70

Aa
System English Typeface
— Verdana

Verdana is our English system font. Verdana Bold Verdana Regular Italic

System fonts are chosen when digital ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

platforms do not provide the specific
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
font available to a brand i.e. browsers,
email clients, Apps etc.
0123456789 0123456789
#!@£$%^&*=()-[]­+ #!@£$%^&*=()-[]­+
When possible the brand must stay
consistent, so a system font must Verdana Regular
be chosen to cater when the primary
font is not available. ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
#!@£$%^&*=()-[]­+
 10.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 71

Our
Secondary
Colours
10.1 Exuberance colour breakdown
10.2 Secondary palette guide

10.0
 10.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 72

Visual Property
Visual Property Diagram 2.0 4.0

Pantone
Colour Guide
Our exuberance is made of millions of colours.

We have isolated each of the core colours

within the property so that they

1.0 3.0 5.0

Pantone Colours 20% Tints

1.0 2.0 3.0 4.0 5.0 1.0 2.0 3.0 4.0 5.0
Pantone 2915 U Pantone 032 U Pantone 802 U Pantone 109 U Pantone 072 U
Pantone 292 C Pantone 185 C Pantone 802 C Pantone 116 C Pantone 072 C
 10.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 73

Secondary
TINTS (20% INCREMENTS)

RHODOLITE
80% 60% 40% 20%

Colours
GARNET

TINTS (20% INCREMENTS)

SUNSTONE
Our secondary colours are complimentary, 80% 60% 40% 20%
they support our primary amethyst palette.

They should be used sparingly, and not on TINTS (20% INCREMENTS)

primary facing communications i.e. billboards

or outdoor advertising.
AMBER
80% 60% 40% 20%

TINTS (20% INCREMENTS)

ONYX
80% 60% 40% 20%
 10.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 74

Secondary ZEE Annual Review 2017

The world is

Colours
my family
ZEE Entertainment Enterprises ltd. (ZEEl)
is a worldwide media brand offering
entertainment content to diverse audiences.
with a presence in over 172 countries and a
reach of more than a billion people around
the globe, ZEEl is among the largest global
content company across genres, languages,

Application
and platforms.

FY17 Highlights

16.0%
Secondary colour should be used in situations Our Television network share

64,342 MN
where colour becomes gives heirarchy to data, Mission
Revenue

29.9%
statistics, section divides.
Ebitda margin

Use sparingly, as it starts to dilute the

core brand if applied to primary facing ZEE Annual Review 2017
ZEE Annual Review 2017

communications i.e. Billboard advertising. Key Performance Indicators Key Performance Indicators

Corporate
Governance
ZEE Entertainment Enterprises ltd. (ZEEl)
is a worldwide media brand offering
Revenues Million EBITDA Million PBT before Million Return on Million entertainment content to diverse audiences.
exceptional items capital explored with a presence in over 172 countries and a

+16.2% +21.1% +14.8% +76bps

reach of more than a billion people around
the globe, ZEEl is among the largest global
content company across genres, languages,
and platforms.

FY12-17 CAGR FY12-17 CAGR FY12-17 CAGR FY12-17 CAGR

FY 2013 36,996 FY 2013 9,543 FY 2013 10,519 FY 2013

FY 2014 44,217 FY 2014 12,043 FY 2014 13,191 FY 2013

FY 2015 48,837 FY 2015 12,538 FY 2015 14,040 FY 2013

FY 2016 58,125 FY 2016 15,136 FY 2016 14,059 FY 2016 15,136

FY 2017 64,342 FY 2017 19,269 FY 2017 16,775 FY 2017 19,269

FY17 Highlights

16.0%
Revenues EBITDA PBT before exceptional items Return on capital explored
ZEEL’s revenues have grown at 16.2% CAGR Our EBITDA CAGR of 21.1% over the last five ZEEL’s revenues have grown at 16.2% CAGR ZEEL’s revenues have grown at 16.2% CAGR
over the last five years on the back of years has been better than revenue growth. over the last five years on the back of over the last five years on the back of
improvement in network viewership share EBITDA margins improved from 24.3% in FY12 improvement in network viewership share improvement in network viewership share
and digitisation of analogue subscriber base. to 29.9% in FY17. This improvement in margins and digitisation of analogue subscriber base. and digitisation of analogue subscriber base.
During FY17, revenue growth was lower at is driven by operating leverage. During FY17, revenue growth was lower at During FY17, revenue growth was lower at Television network share
10.7%, primarily due to demonetisation impact 10.7%, primarily due to demonetisation impact 10.7%, primarily due to demonetisation impact

64,342 MN
in the second half. Our advertising revenue in the second half. Our advertising revenue in the second half. Our advertising revenue
growth of 9.2% was better than the industry growth of 9.2% was better than the industry growth of 9.2% was better than the industry
average and subscription business grew by average and subscription business grew by average and subscription business grew by
13.5% adjusted for the sale of sports business. 13.5% adjusted for the sale of sports business. 13.5% adjusted for the sale of sports business.

Revenue

29.9%
Ebitda margin
 11.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 75

Photography

11.1 Photography types

11.2 Together imagery

11.0
 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 76

Photography
Scale

Our vast sense of scale sets us apart.

 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 77

Photography
Places

Our distinctive colour pallet sets us apart.

 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 78

Photography
People

Our distinctive colour pallet sets us apart.

 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 79

Photography
Saturated

Our distinctive colour pallet sets us apart.

 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 80

Photography
Desaturated

Our distinctive colour pallet sets us apart.

 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 81

Photography
Desaturated

Our distinctive colour pallet sets us apart.

 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 82

Photography
A Different
Perspective
Our different perspective on the world
sets us apart.
 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 83

Photography
Extreme
Close-Up
Our view on detail sets us apart.
 0.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 84

Photography
Together
Imagery
Our distinctive outook on togetherness
sets us apart.
 12.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 85

Applying
The Brand

12.1 Application examples

12.2 Print examples
12.3 Digital examples
12.4 Environment examples

12.0
 12.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 86

Application

These are hypothetical examples of how the

brand is applied.

This is to demonstrate how the design system

could be used, but doesn’t demonstrate every
eventuality in which the design system will
be used.
 12.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 87

Application
Print

These are hypothetical examples of how the Figure 1

brand is applied.
Annual Report 2018

This is to demonstrate how the design system 18th Floor

18th Floor

could be used, but doesn’t demonstrate every

A - Wing, Marathon Futurex
A - Wing, Marathon Futurex N. M. Joshi Marg, Lower Parel
N. M. Joshi Marg, Lower Parel
Mumbai Mumbai
+91 22 7106 1234
+91 22 7106 1234 info@ZEE.com
info@ZEE.com

eventuality in which the design system will Dear Name Surname Dear Name Surname

RE: Subject matter goes here RE: Subject matter goes here

be used. Oribus asperep errum, consed quia sitius dolora dendiciae. Icto
moluptatem si audi utem ea num sit voloriam fugitibusa que ped estium
sunt, tet aliquasped mil molum ilibus, sedis quo doluptatur aut utatem
qui des ipiet id magnate optatur acest expernamusa a quissinus aut
quodi reperissin consernamus cum del impore, sa porem nullat.

Iquia post utem volupta corroru ptatis et ese cus endi nectis eium
eum labo. Axim utemquam repeditisite pos pelique nestium et rtor
emodigenitis peribea sus expeditas molorerumet aut autem int.

Porrorem fuga. Et laboreperum sint explatque ipsandiatis esm intis

demoloris molorro videbitium aut la veniae.

Et occae eosam assum facero ipsundu ndamusci dolupienti il eatios

que laut etus ium autetur? Od quis et eaquodi tatam, conse cum
nuscienis renderi tibusda everatias sum cus eiumqui vit quatiatendis
acestis autem rendici tecea que conseni stionse rciisitis dollori busanim
porectibusam nihilit aut quatin et dolo molorat ecatius tibust vent
hitatum nonsed etus elecuptate net aut mossus molenda

Omnis moluptaquam, te nam faci officient fugiaesequis eniaest iunt

With compliments velent apidelis si core saperio rporum evendunt omnisti atectatiosam
acernatum nullam quam liquis reperum faciam cusdam, ipsum ut eatem
rehendae peliquis aruptatem essit.

Yours sincerely

Name Surname

Extraordinary Together
 12.2 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 88

Application
Product

These are hypothetical examples of how the Figure 1

brand is applied.

This is to demonstrate how the design system

could be used, but doesn’t demonstrate every
eventuality in which the design system will
be used.
 12.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 89

Application
Digital

These are hypothetical examples of how the Figure 1

brand is applied.

This is to demonstrate how the design system

ABOUT US OUR BUSINESS INVESTOR RELATIONS MEDIA RELATIONS TECHNOLOGY CORPORATE GOVERNANCE DISTRIBUTION CAREERS

could be used, but doesn’t demonstrate every

eventuality in which the design system will
be used.

The next big what?

25 going on 100
 12.3 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 90

Application
Social Media

Here are examples of how the identity could Figure 1 Figure 2

be used on social media. Both platforms

show different crops of the property and the
identity both with and without the tagline.

Extraordinary Together
 12.4 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 91

Application
Environment

To make our mark, the identity can be applied

to both business and public envrionments
by way of print and screen applications, this
includes (but not limited to); wall vinyl, light
boxes, screens, billboards, signage etc.
 12.4 Zee Corporate Guidelines | © Zee Ltd 2017 92

Application
Environment

To make our mark, the identity can be applied

to both business and public envrionments
by way of print and screen applications, this
includes (but not limited to); wall vinyl, light
boxes, screens, billboards, signage etc.
 12.4 Zee Corporate Guidelines | © Zee Ltd 2017 93

Application
Outdoor
Advertising
To make our mark, the identity can be applied
to both business and public envrionments
by way of print and screen applications, this
includes (but not limited to); wall vinyl, light
boxes, screens, billboards, signage etc.
 13.0 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 94

Contact

13.1 Contact details

13.0
 13.1 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 95

Contact

Brand Team
17th Floor, A - Wing, Marathon Futurex,
Lower Parel, Mumbai - 400013, India

+91 22 7106 1234

 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 96

Together
 ZEE Corporate Guidelines | © Zee Entertainment Enterprises Limited 2017 97

Thank you