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002 - Branding Guideline

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Rahma Dewi Mutianti
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59 views9 pages

002 - Branding Guideline

Uploaded by

Rahma Dewi Mutianti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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THE GUIDE

FOR
BRANDING
A SIMPLE GUIDE TO HELP
YOU PRESERVE BRANDING
IDENTITY
SIMPLE TO FOLLOW

BRANDING MANUAL
TEMPLATE

01
INTRODUC
TION
This branding style guide was made to ensure the correct usage of
the brand elements. All merchandise, advertisements whether they
are printed or digital, should be made according to these guides to
solidify the brands in the customers minds.

The logo is the core graphic element of the brand which means being
consistent is important. It should be used according to these guides to keep the
brand cohesive and powerful. The text can be the company name only, or in
the prefered case both the company name and the strapline.

02
THE LOGO

Here are a variety of the Brands logos, which should


provide enough flexibility for all intents and
purposes:

03
BRAND
NAME
The brands name is easily recognisable and it always has to be present.
Showcasing the strapline whenever possible is also important, as it conveys
the brands message in a clear way, also it helps with making the connection
between the brand and the company's mission.

Website Logo Aligned Bottom Mini logo

04
THE DO’S AND
DON’TS
Here are some rules to help keeping everything consistent,
cohesive.

Don’t use the old Don’t Stretch it Don’t use other


logo colors

05
THE DO’S AND
DON’TS
Here are some rules to help keeping everything consistent,
cohesive.

Don’t rotate the logo Don’t use the emblem only Don’t use the text
only

06
FONT
SELECTION

Here are a variety of the Brands logos, which should


provide enough flexibility for all intents and
purposes:

Aa ABCDEFGHIJKLMNOPQRSTUVWX
YZ
Aa
Abcdefghijklmnopqrstuvwxyz
!@#$%^&*() 0123456677890
Oswald Bold:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
!@#$%^&*() 0123456677890

Open Sans normal:

07
COLOR Primar
SELECTION y:
#25659
These are the only colors which shall be used when 2ff
representing the brand. It perfectly reflects the brands
personality, diverging from them can create confusion.
A solid, consistent color scheme helps immensely with
brand recognition.

Adjustments may be made for packaging, POP and


collateral to compensate for paper stock and other
treatments; the goal is always to maintain the
visual integrity of our brand colors.
Second
ary:
#ffffffff
These colors can be used on digital or printed, advertisements, catalogues,
merchandise

08
CLEAR
SPACE
Our logo should always have enough breathing space.
A clean space around the logo ensures a greater visual
impact. Respect the borders, don’t put anything closer
than
the minimum distance as shown:

09

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