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CASE STUDY

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Making every day more than ordinary

P&G was founded over 180 years ago as a simple soap and candle company.
Today, they are the world’s largest consumer goods company and home to iconic,
trusted brands that make life a little bit easier in small but meaningful ways. They
have spanned three centuries thanks to three simple ideas: leadership, innovation
and citizenship.

The insight, innovation and passion of talented teams has helped them grow into a
global company that is governed responsibly and ethically, that is open and
transparent, and that supports good causes and protects the environment. By the
passing years it continues to remain an organisation where the employees want to
work because of the right guidance provided by the leaders at the company. The
organisation is consistent with their efforts and hard work and as a result it continues
to grow and expand in the market.
Questions
1. P&G's impressive portfolio includes some of the strongest brand names in the world. What are some of
the challenges and risks associated with being the market leader in so many categories?

When a company becomes market leader in many categories it becomes very obvious that they are
burdened with too many responsibilities. Some of the challenges are-
One of the major responsibilities is to remain consistent and stand high as per the expectations of
the consumers.
The workforce of the company is expected to work in an aligned manner with a mindset that they
need to attain the goals of the company.
It also becomes tough to handle that ambitious workforce and keep them satisfied.
Competitors keeps on growing in the market and sometimes they tend to create duplicates. In such
cases it is extremely important that the leading company has the awareness about the market
conditions.
New entrants can always act as a threat because they create a hype and vibes when they launch
themselves. So in order to keep the company’s reputation constant innovation is the key. The
company needs to be innovative always.
Branding and advertising should be done appropriately. The company should be able to have an
impact on the consumers through their advertisements.
2. With social media becoming increasingly important and fewer people watching traditional commercials
on television, what does P&G need to do to maintain its strong brand images?

 To maintain its strong brand image in the changing landscape of advertising, P&G can consider the
following strategies:
Digital Presence: Invest in a strong digital presence by engaging with consumers on social media
platforms, creating engaging content, and leveraging influencers to reach a wider audience.
Content Marketing: Develop valuable and relevant content that resonates with their target audience,
showcasing their products in a way that fits seamlessly into consumers' lives.
Personalization: Use data and analytics to personalize advertising content, ensuring that it's
relevant to individual consumers' preferences and needs.
Sustainability Initiatives: Highlight their commitment to sustainability and corporate social
responsibility, as consumers increasingly value brands that are environmentally and socially
conscious.
E-commerce Integration: Enhance their e-commerce capabilities to make it easier for consumers to
purchase their products online, especially as online shopping continues to grow.
Innovation: Continue to innovate and develop new products that address current consumer trends
and needs, staying ahead of the competition.
Partnerships and Collaborations: Collaborate with other brands or platforms to expand their reach
and tap into new markets or consumer segments.
Data Analytics: Use advanced data analytics to gain insights into consumer behaviour and
preferences, helping in making informed marketing decisions.
Adapt to New Ad Formats: Explore newer advertising formats, such as video marketing on
platforms like YouTube or streaming services, to reach a digital-first audience.
Consumer Engagement: Foster a two-way communication with consumers, listening to their
feedback and adapting their strategies accordingly.

By embracing these strategies and staying agile in adapting to the changing advertising landscape, P&G
can continue to maintain its strong brand image and reach consumers effectively.
3. What risks do you feel P&G will face going forward?

Some of the risks which P&G can face are:

Economic and Market Volatility: P&G's performance is influenced by global economic conditions and
consumer spending patterns. Economic downturns or recessions can impact demand for their
products.
Competition: Intense competition from both established and emerging brands in the consumer
goods industry could challenge P&G's market share and pricing power.
Changing Consumer Preferences: Shifting consumer preferences, such as a focus on sustainable
products or a preference for local and niche brands, may require P&G to adapt its product portfolio.
Supply Chain Disruptions: Disruptions in the supply chain, such as those caused by natural
disasters, geopolitical events, or health crises (like the COVID-19 pandemic), can disrupt production
and distribution.
Regulatory and Environmental Factors: Stricter regulations on product ingredients and
environmental sustainability can impact P&G's operations and require investments in compliance
and sustainability efforts.
Currency Exchange Rates: P&G operates in numerous global markets, so fluctuations in currency
exchange rates can affect its financial performance.
Brand Reputation: Negative publicity, product recalls, or quality issues can harm P&G's brand
reputation and consumer trust.
Innovation and Technology: Keeping up with technological advancements and innovation in product
development is crucial for staying competitive.
Talent and Workforce Challenges: Attracting and retaining skilled talent and adapting to changes in
work dynamics, such as remote work, can be challenges.
Geopolitical Risks: Political instability, trade disputes, and other geopolitical factors can impact
P&G's global operations.

It's essential to consult the most recent financial reports, industry analyses, and news to assess the current
and specific risks facing P&G, as the business environment is dynamic and subject to change.