Pitch Deck template

a template of how you can create your own pitch

Make sure to create your pitch deck in Google Presentations, to minimise tech issues during the pitch event, thanks!
A Pitch deck contains:

A Short The game the team Business A vision

presentation

Don’t Forget: Your Pitch time is 5 min. Plus 15 min with Q&A With the panel.

Tip: IF This is your first Pitch, focus on the game and the gameplay, and Less focus on Marketing, Vision &
Budget.
 A pitch should Also answer
these two questions:
1. Is the game worth making?
Too similar to other games? Too expensive to make? Did Similar games sold very little?

2. Can the team make the game?

do they have the knowledge, skills and team to pull it off?
 • Short presentation to capture the viewer's
interest.
Short
presentation • Describe the game, what is unique? What makes the
game interesting?

• If possible, refer to other games/movies so that the

viewer can quickly get a good understanding what
it’s all about.
 Example A. Example B.
Age of Empires Gran Turismo
A history themed real-time strategy game
Short “The real driving simulator”
for PC that presents the rise of the first
presentation Features:
great civilizations on Earth by combining
RTS gameplay from warcraft 2 with
- accurate reproductions of cars from
historical and economic features of
well known brands.
Civilization.
- realistic handling and performance.
- real world track and racing
conditions.
 Present the game
The game Here you present what you are building.
You could show a gameplay trailer, a gif or images, concept art or screenshots.
IF you show a Gameplay trailer, keep it short: 1 min.

• Explain the core game loop of the game

• Explain the look and feel of the game

 Examples of
explore
core game loops
This is a quick way of explaining what your game is all about. unlock new
find new items
The game areas

Build troops

Unlock new Battle

tropps
collect coins Play level
and xp
Unlock new
get chest
chapter
complete get XP
quest
upgrade
character
 Examples of
look and feel of the game
The game If you don’t have any cool images of
your own, use photos and others work
to describe the look you are going for.

"A picture is worth a thousand words"

1-2 pages of images conveying the look and feel of the

game. use concept art, photos, screenshots, gifs etc.
 Present the team
the team • Present the team, keep it short and sweet.
• who is in the team and their main work area.
• Mention if the team has worked together before, previous
projects or games.
• If the team is missing some key team members, this is the
place to mention it.
Team example
The team is really passionate about this game. Member a and B did 2 projects together.
a,B,c Studied together for 1 year. Worked on the idea for 6 months.

?
Member name A Member name B Member name C Member name D Missing member
Lead Programmer Ceo & 3d art 2D art & planning programmer &
marketing

Previously Previously Previously Previously Looking for

hobbit in LOTR a wizard for 3 years a warlock for 1 years Studied AT TGJ pixel artist
 Business
Business • Target platform and tools.
• Mention other games of interest and theirs estimated
sales. is there a market for your game?
• Your Thoughts on marketing.
• monetization
• production Timeline
Where is your game compared to similar games?
An example of how to show that your game is
unique compared to other big titles that are Action
similar to your game.

Casual Competitive

Slow-paced
Monetization
or how will the game make money so that you can make more games

Different types of payment models

• Premium, 1 time payment

• DLC
• Ads
• Free to play
• In app purchases
Is there a market for your game?
• What is your target group?
Example 1: PC players who enjoy strategy games, who plays/played game x
and/or game y.
Example 2: Competitive pc or xbox players who play racing games.

• What are the estimated sales for similar games

that are worth to mention?
Example: Players enjoyed GAME-X because of XYZ. GAME-X estimated sold
X copies in 2020 on PC. We think these players would like Y & Z in our game.
Our game is similar in style but with different mechanics and award system
that many complained about in GAME-X.
Marketing

• Your thoughts about marketing.

Have you started any social channels, and if so how do people react to it?
Anything that points to that people really likes your idea?
Have you Talked to potential customers and what are their reactions?
Any other ways of reaching your target audience?

• Self Publishing / Publishing / Kickstarter , what are your goals and thoughts?
 Production timeline
Create a timeline to quickly share shortterm and longterm milestones.
Usually A Publisher wants to know when the Game is Planned to be Complete.

Add relevant milestones

that fits your game

We are here Alpha Beta Open Beta test Release on steam

q4 2022 q1 2023 q2 2023 q3 2023 q4 2023 q1 2024

 Vision
vision • What are your visions about the future?

• What are your visions about the game?

• End the pitch on a positive note and be open for questions.

more info
Jason Della Rocca's guide to pitching video games
https://www.youtube.com/watch?v=r8HSxYAE3Cs

GDC talk
30 Things I Hate About Your Game Pitch
https://www.youtube.com/watch?v=4LTtr45y7P0

RawFurys docs about Pitching, marketing, legal etc.

https://rawfury.com/developer-resources/
This is a template, feel free to use This as your base But
make Sure to Make a pitch that fits your game, your needs
and project.
Remove or add stuff as you see fit.

thegreatjourney.se