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Marketing Assignment

The document describes a marketing plan for an eco-friendly solar-powered lantern called the EcoGlow Lantern. It has unique features like motion sensor technology and a multi-functional handle. The target markets are outdoor enthusiasts, emergency preparedness kits, and gardening enthusiasts. Marketing channels include an e-commerce website, social media, outdoor/adventure stores, and emergency/gardening supply stores. The lantern differentiates itself through its eco-friendly design, motion sensor, multi-functional handle, high-quality materials, and water-resistant design. The marketing strategy involves online advertising, content marketing, influencer collaborations, email marketing, trade shows, and hiring salespeople and marketing experts.

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farhan talib
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32 views

Marketing Assignment

The document describes a marketing plan for an eco-friendly solar-powered lantern called the EcoGlow Lantern. It has unique features like motion sensor technology and a multi-functional handle. The target markets are outdoor enthusiasts, emergency preparedness kits, and gardening enthusiasts. Marketing channels include an e-commerce website, social media, outdoor/adventure stores, and emergency/gardening supply stores. The lantern differentiates itself through its eco-friendly design, motion sensor, multi-functional handle, high-quality materials, and water-resistant design. The marketing strategy involves online advertising, content marketing, influencer collaborations, email marketing, trade shows, and hiring salespeople and marketing experts.

Uploaded by

farhan talib
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing

Management

Roll No : 22-Arid-5057

Submitted to: Sir M.Kashif

Submitted By: M.Farhan Talib


Product Idea:
The product that I created for this project is an "EcoGlow Lantern."

Why creating: The main purpose of creating this product is to


overcome the usage of non renewable resources by introducing a
unique product that that is eco-friendly to environment.

Unique Features:
The EcoGlow Lantern is not just an ordinary lantern; it features
with solar-powered rechargeable battery, a motion sensor
technology, and a multi-functional handle that can also be used as
a stand or hung for versatile use.

Target Market:

1. Outdoor Enthusiasts: This product will easily market hikers,


campers, and adventure-seekers who value travel and accept eco-
friendly lighting solutions.

2. Emergency Preparedness Kits: People who want a reliable


source of light in case of power outages or emergencies. This
include emergency dapartments

3. Gardening Enthusiasts: As a versatile lighting tool for outdoor


gardens and landscapes. People who love greenery will easily be
targeted because they see it through an eye of beauty for the
garden

Marketing Channels:
1. E-commerce Website: Set up a professional website where
customers can learn about the product, make purchases, and leave
reviews.

2. Social Media: Leverage platforms like Instagram and Pinterest


to showcase the product's features, benefits, and real-life
applications.

3. Outdoor and Adventure Stores: Partner with retailers that cater


to outdoor enthusiasts.

4. Emergency Preparedness Retailers: Approach stores that


specialize in emergency preparedness supplies.

5. Gardening Supply Stores: Highlight the product's use for


gardeners looking for eco-friendly outdoor lighting.
Packaging:

The packaging should convey durability, eco-friendliness, and


versatility. Consider using recycled materials for packaging, and
ensure it's compact and easy to carry. The packaging should also
include clear instructions on how to use the lantern such as an
instruction menu

Qualities that Differentiate It:

1. Eco-Friendly: Solar-powered technology reduces reliance on


batteries and electricity.

2. Motion Sensor Technology: Provides convenience and energy


efficiency.

3. Multi-Functional Handle: Offers multiple use cases, such as a


stand or hanging option.
4. High-Quality Materials: Ensure the lantern is built to last, even
in rugged outdoor environments.

5. Water-Resistant Design: Provides added durability for outdoor


use.

Pricing:

Conduct market research to understand the pricing of similar


products. Considering the additional features, quality, and eco-
friendly aspect of the EcoGlow Lantern, you may price it slightly
higher than existing lanterns.

Marketing Strategy:

1. Online Advertising: Use Google Ads and social media advertising


to reach potential customers online.

2. Content Marketing: Create blog posts, videos, and tutorials


showcasing the lantern's various applications and benefits.

3. Influencer Collaborations: Partner with outdoor enthusiasts,


campers, and emergency preparedness influencers for reviews and
endorsements.

4. Email Marketing: Build an email list for product updates, special


offers, and tips on using the lantern.

5. Trade Shows and Outdoor Events: Showcase the EcoGlow


Lantern at relevant trade shows, outdoor expos, and events to
generate buzz.
6. Salesmen and marketing experts: Hire salesmen which go to the
market guide the people with proper knowledge and marketing
experts should do there best to teach the salesmens.

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