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Pricing Policy, Marketing Policy and Post Harvest

The document discusses pricing policy, marketing policy, and post-harvest topics. Pricing policy refers to how a company sets prices based on costs, value, demand, and competition. Marketing policy aims to attract consumers and influence purchasing decisions. Post-harvest processes like washing, cleaning, sorting, and packaging fresh produce help maintain quality and reduce losses after harvest.

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Romnick Tubo
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700 views10 pages

Pricing Policy, Marketing Policy and Post Harvest

The document discusses pricing policy, marketing policy, and post-harvest topics. Pricing policy refers to how a company sets prices based on costs, value, demand, and competition. Marketing policy aims to attract consumers and influence purchasing decisions. Post-harvest processes like washing, cleaning, sorting, and packaging fresh produce help maintain quality and reduce losses after harvest.

Uploaded by

Romnick Tubo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Pricing policy, Marketing

policy and Post harvest.


PREPARED BY:
GENEVIEVE PICO
EDZER KIAN TOLENTINO
WHAT IS PRICE AND PRICING POLICY?
Price- is the sum of all the values that consumers
exchange for the benefits of having or using the
product or service.

But Pricing policy refers to how a company sets


the prices of its products and services based on
cost, value, demand, and competition.
OBJECTIVES OF AGRICULTURAL PRICING
POLICY:

 -To meet the domestic consumption requirement gov.


promotes balanced increase in production.
 -To provide price stability in the agricultural product.
 -To meet the national targets by the planner.
 -To provide the wheat to consumer to reasonable price.
 -To provide raw material to the industries at reasonable price.
 -To increase the production and exports of agricultural
product.
PRICING STRATEGIES

 COST-BASED PRICING-set prices based on costs.

 DEMAND-BASED PRICING-marketers attempt to


determine what consumers are willing to pay for
given goods and services.

 COMPETITON-BASED PRICING-set prices based


on what the competitors charge.
COMMON TYPES OF PRICING
STRATEGIES

 PRICE SKIMMING-best for technology and fashion


products and other trendy consumer products.

 HIGH-LOW PRICING-best during clearance sale ,discount,


promotion, year-end sale, or markdowns.

 PENETRATION PRICING-best used when you’re offering a


new product or you’re trying to saturate a competitive
market.
MARKETING POLICY

 A Markets policy is a markets created to directly inform


policy decision with its price .That is while the market
may function such as hedging or entertainment .It’s
primary function is to create price which embodies
information relevant to people considering some
choice between policy alternatives. The perceived
function of most financial to allow people to hedge and
rebalance their portfolios.
 Is a discipline that encompasses all of a company’s
efforts to attract consumers and maintain connections.
7P’s OF MARKETING STRATEGY

 1.PRICE-the product’s long term price plan, including promotions,


discount and special offers.
 2.PEOPLE-those who come into direct or indirect touch with your
target clients.
 3.PROCESS-how will you deliver your product to clients and provide
them with finest experience possible
 4.PHYSICAL ENVIRONMENT-tangible goods and experiences that
convince clients that your product is genuine.
 5.PLACE-where do costumers find your product ,learn about it and
then buy it
 6.PROMOTION-methods use to advertise the product through many
channels are referred to as promotion.
 7.PRODUCT-the characteristics, unique selling factors and overall
quality of the product/service being offered
WHY IS MARKETING POLICY IS IMPORTANT?

 BECAUSEIT MAKES THE CUSTOMERS


AWARE TO THAT PRODUCTS OR SERVICES
AND HELPS PEOPLE MAKE THE BUYING
DECISION.
POST-HARVEST
 Start immediately after the harvest of fruits and
vegetables. The whole process of processing the
commodities is categorized as handling of fresh
produce. Post-harvest technology of fresh fruits and
vegetables combines the biological and environmental
factors in the process of value addition of a commodity.
 WASHING,CLEANING AND TRIMMING
Applying postharvest technology to harvested fruits
and vegetables are to maintain quality appearance ,
texture and to protect food safety and to reduce losses.
PACKAGING OPERATIONS AND
POST HARVEST MANAGEMENT
 SORTING AND GRADING-is done by remove the fruits which are
unsuitable to market or storage due to damage by insects,
diseases or mechanical injuries.
 CURING-allow damaged skin or tissues to form cork or heal.
 WAXING-Reduces the respiration and transpiration rates, but
other chemicals such as fungicides and preservation can also
be incorporated specially for reducing microbial spoilage etc.
 PACKAGING-proper packaging of fresh fruits and vegs .reduce
the wastage of commodities by protecting them .

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