Repeat Vintage - Case Study
Repeat Vintage - Case Study
REPEAT
VINTAGE
PROJECT BRIEF
The goal of this case study was to design a user interface for a vintage
clothing app that seamlessly facilitates browsing, selection, and purchase on
both mobile and desktop platforms. The aim is to create an intuitive, visually
engaging interface that enhances the shopping experience, enabling users
to effortlessly explore, select, and purchase vintage clothing items from any
location with internet connectivity.
SCOPE
Objective Context
This vintage clothing app is a digital platform that
This case study aims to provide a comprehensive embodies the essence of timeless fashion, offering a
narrative of the strategic initiatives, and design curated collection of vintage and retro-inspired
methodologies used to align this app's UI with clothing and accessories. With a commitment to
the brand's mission of accessible and seamless providing users the convenience of shopping from
internet-based shopping experiences. any internet-connected device, be it a mobile phone
or a desktop computer, the app aims to merge
nostalgia with modern accessibility.
Key Features
The key features of this iteration of the app
will be as follows, see when items are on
WHERE
Users can easily shop from
sale, see items that are recommended to the anywhere they can connect
user, and see how items have been to the internet, whether on
reviewed by other users. a mobile device or on a
desktop.
WHO WHY
Users don’t have the time or ability to visit
physical stores and would rather buy their
This tool is for people who want to shop goods on the go or from home. It’s also more
for key items without going into a convenient to try out the items and easily
physical store. Your online store is return those that aren’t desired or appropriate
particularly valuable for people who without having to return to a physical store.
struggle to find the items they want in
traditional stores. Most of the users will
be proficient with technology but will
greatly benefit from basic navigation
WHEN
and clean design.
WHAT
mobile app that shows users the
This product will be used most often
on commutes to and from work, in
the evenings, during lunch breaks,
and on weekends.
inventory and can be filtered in
particular ways depending on their
needs. The tool allows users to
purchase their desired goods and
have them delivered to any address.
Free return of the goods is possible.
USER STORIES
Goal Requirements
As a customer, I want to be able to see Deals of the day section on browse page
when stock is on sale, so I can save money. that displays items that are currently on
sale.
Goal Requirements
As a frequent customer, I want to see Section on browse page that displays
recommendations of products I may like, items tailored to the specific user.
so that I find items I might not otherwise
find on my own.
Goal Requirements
As a customer, I want to see what other Ability to see user reviews under the
customers have said about products and clothing item the user selects.
how they have rated them, so I can
better judge whether the item is right
for me.
HOME BR W
Search
O SE R EVIEWS
Search Sam Angelos
Whats new Deals of the day Boise, ID
$
35 $
18 Vintage Blue Jeans
si ez - 32’’
brand Wrangler
REPEAT
-
ondition good
VINTAGE
c -
Tom Jones
Hollywood,CA
‘’Loving this piece, happy I made this
Palace delux shirt (SALE) purchase. Listing says condition was ok but
I would argue it was good as new! Will most
Top sellers Fall flavors definitely be following this seller for future
Email listings.’’
Sally Watts
Password Portland,OR
SA E
James Bean
L
Home Browse Post Inbox Profile Home Browse Post Inbox Profile
Portland,OR
$
18
SHOP SHOP
Mid-fidelity wireframes build
Sam Angelos
Sally Watts Boise, ID
Portland,OR
$
27 $
42
upon the basic structure
alace delu shirt
established in low-fidelity
wireframes, adding more detail
P x
size - L
brand - alace
P
condition - fair
Palace limited edition delux shirt, is a little
rough around the edges but is still a and visual representation while
still avoiding the comple ities of
awesome shirt, I was asking for but im Vintage Blue Jeans
high-fidelity designs
brand - Westy condition - good
O ther sale items See more condition - good
A stunning pair of vintage jeans that exude
This crewneck is perfect for the upcoming timeless style and authentic charm. These
$ 12 fall weather. Stonewashed coloring for that jeans are a true testament to the fashion of
“A stunning pair of vintage perfect vintage look that will have others yesteryears, with their unique characteristics
jeans that exude timeless asking where you got it, A perfect piece. and appeal.
style and authentic charm.” Fits a size larger so fair warning.
Vintage Jeans
Seller Reviews See more
Seller Reviews See more I began adding more detail to
the basic structure. This
Tom Jones
Sam Angelos
$ 11 “Great classic Los Angeles Boise,ID
Hollywood,CA
‘’Loving this piece, happy I made this
of elements, introducing
listings.’’
Scenario
Scenario
You are user of a online clothing store who is looking to complete the following
tasks
-You are wanting to see clothing items that are tailored to you.
-You are wanting to see what other users have said about products and how they
rate them.
USER #1
Positive
Positive Negative
Negative
All 3 flows are very straightforward and easy Post button should redirect to a create a post
I love the style you used and overall design. Design one more browse page displaying a
feels very original and not contrived from keyboard to show what happens when they
Natalia
Natalia
USER #2
Positive
Positive Negative
Negative
Maybe let the white space breath a little
headings.
same time.
maybe create another sales page after the
USER #3
Positive
Positive Negative
Negative
Really modern design, enjoy the large Finding the deals of the day wasnt super
headers at the top of each page, feels clear, maybe incorporate that to the home
welcoming.
page?
Love the ratings page and more seller Add a profile page and a filter screen for
reviews, really clean and nicely done. more advanced search options.
Trevor
Trevor
EVALUATION
Problem Error rating Suggestion
This is a small problem that isn't crucial
2
Deals of the day was on browse page to the apps functionality, but it is a good
and not home page. idea and I will probably switch deals of
the day to the home screen.
4
you can access after opening the initial adding a see more sales page would
sales page. enhance the overall efficiency of the
user flow.
2
filter option screen. option screen and profile page are not
crucial to this round of user flows and
testing. However I will look to add this in
future iterations
1
white space the app in this current iteration, just the
right amount of space between the
elements in my opinion.
2
post button will be adding a post page in a future
iteration of the app.
Final Wireframes
VINTAGE
condition - good
Tom Jones
Hollywood,CA
OR
Trending ailored to you
T Seller Reviews See mo re
sign in with “Im so happy I found this seller, will definitely
$
42 $
27 $
27 $
42 $
27 $
30 Tom Jones be on the lookout for more listings!”
Hollywood,CA
Suprem Califo ne w
wash
‘’Loving this piece, happy I made this
Vintage me ornia
10
10 d
d eep
p Sto
Sto h Ra ens
R v
v
purchase. Listing says condition was ok but
blue jeans
b jaccket sw
weat tsh
hirtt jjeans crew
c w neck
ck vint
v tag
ge h
hat
t
I would argue it was good as new! Will most
definitely be following this seller for future Home Browse P ost Inbox P rofile
listings.’’
S A E L Home Browse P ost Inbox P rofile Home Browse Post Inbox rofile
P
Sally Watts
Portland,OR
S A E L SHOP
Sally Watts Mo re from seller
$
2
1 Portland,OR
27
“A stunning pair of vintage
$ L eave review Add to bag
jeans that exude timeless
style and authentic charm.”
V
Vinttag
ge eans
J
J
$
11
“Great classic Los Angeles
Dodgers crewneck, great
P alace delu shirt x
for any fan of the dodgers
Dodg
odgers
size - L history”
crew
wneck
brand - alace
P
c ck
condition - air f
Tom Jones
Hollywood,CA
Mo re from seller
I’ve bought multiple items from sally and
L eave review Add to bag never been disappointed or dissatisfied
once! Top tear seller!
Mo re from seller
Home Browse Post Inbox rofile
P
I used what I learned from the user testing to clean up and finalize the mid
fidelity wireframes and turn them into working high fidelity frames. These
are the final screens of the first iteration of this app, however I will be
adding a second iteration attached below in which I will add 3 more key
features.
PROJECT BRIEF part 2
With the second iteration of this app I have decided that it would greatly
benefit from added features and functions. The second version of this app
allows for the integration of feedback I learned from the first iteration,
enhancing the user experience and satisfaction. Below I will detail the
process and steps of adding these 4 new features to the app.
Objective Context
This vintage clothing app is a digital platform that
This case study aims to provide a comprehensive embodies the essence of timeless fashion, offering a
narrative of the strategic initiatives, and design curated collection of vintage and retro-inspired
methodologies used to align this app's UI with clothing and accessories. With a commitment to
the brand's mission of accessible and seamless providing users the convenience of shopping from
internet-based shopping experiences. any internet-connected device, be it a mobile phone
or a desktop computer, the app aims to merge
nostalgia with modern accessibility.
Key Features
The key features of this iteration of the app
will be as follows, create a profile, upload
items to sell, leave a review, and check
messages.
USER STORIES
Goal Requirements
As a customer, I want to be able to leave a Ability to leave a review on products for
review, so I can let others know what I other users to see
think of the product.
Goal Requirements
As a customer, I want to be able to
create a profile, so I can have a Sign up page
personalized profile.
Goal Requirements
As a customer, I want to be able to
upload items to sell, so I can make Ability to upload items
money.
Goal Requirements
As a customer, I want to be able to
check my messages, So I can what Ability to check messages
people are saying to me on the app.
USER FLOWS DIAGRAM
This user flow will be combined with the other user flow screen from the first
iteration. This will greatly improve the user flow testing and overall
experience for the users being tested.
LOW FIDELITY WIREFRAMES
The low fidelity frames feature what appears to be a duplicate frame, this is
intentional because I will be attaching each review screen to a different item.
Also there are 2 inbox screens because one represents read and the other
unread.
MID FIDELITY WIREFRAMES
REVIEW REVIEW INB X
Search
O
Sam Angelos Sally Watts
Boise, ID Portland, OR
Read Unread
Vintage Blue Jeans Stone Wash Crewneck
size - 32’’ size - L Jack Jones
brand - Wrangler brand - Westy When can we skype? 4/10/23
condition - good condition - good “ ”
Sign up
Already a e an acco nt?
h v u
sign in
Home Browse Post Inbox Profile Home Browse Post Inbox Profile Home Browse Post Inbox Profile
POST
dd pict re p to i
A u (u 6 mag es )
US ER 2 4 32 2 55
INB X
Search
O
te n e te price
x
Adidas S orts h 3 $ 0
V intage eans
J
I te description
m $
27
Size - “Great classic Los Angeles
Dodgers crewneck, great
L
Brand - Adida s
crewneck history
reat air o Adidas s orts, an be sed
”
G p f h C u
O h t er n o I f
Scenario
You are user of a online clothing store who is looking to complete the following
tasks
-You are wanting to create a profile.
-You are wanting to upload items to sell.
-You are wanting to leave a review on a item.
-You are wanting to check your messages
USER #1
Positive Negative
All 4 user flows very easy to use
Hannah
USER #2
Positive Negative
not hard to achieve the goals asked
User profile layout is too similar to instagram
Mike
EVALUATION
Problem Error rating Suggestion
This is a small problem that does not
2
User profile page looks too much like currently need to be addressed. They
instagram look similar but not even close to
identical. This could maybe be improved
upon in a future iteration.
0
Post page should be more complex would be too confusing if more was
added. It has the right amount of input
fields to get the job done. No need to
complicate things.
0
and unread messages. If it was
combined into one it would be too
cluttered.
As I said before this testing was much shorter so that is why there are
less problem points to account for. The testing was still worthwhile,
even though not much was gained design wise from this round of
testing.
Final Wireframes
The quality of these vintage blue jeans The quality of this item is very high, the
is unmatched. The durable denim fabric only complaint I would have is it has a
Your name has stood the test of time, retaining its couple bleach stains on the lower back
Sam Angelos integrity and ensuring longevity. It's side of the crewneck. I really wish this
refreshing to own a pair of jeans that would’ve been mentioned in the
Email are not only fashionable but also built description or shown in the pictures.
SamAngelos24@outlook.com to withstand the rigors of daily wear. But all in all its a great item.
Password
********
up
Sign u
Sign p
Home Browse Post Inbox Profile Home Browse Post Inbox Profile Home Browse Post Inbox Profile
42
$
Item description $ 27
Size - L
“Great classic Los Angeles
Brand - Adidas
Other Info
I will accept a returns on this item for up
Home Browse Post Inbox Profile Home Browse Post Inbox Profile
to 30 days if you are unsatisfied!
These are the final wireframes for the second iteration of the app. I will
add another page after this that features both iterations screens
together.
Final Wireframes
HO
S earch
ME S
BROWSE
earch
SHOP
Sam Angelos
R EVIEWS
Boise, ID Sam Angelos
Deals of the day Whats new Boise, ID
35
$ $
18
$
42 Vintage Blue Jeans
size - 32’’
REPEAT brand - Wrangler
VINTAGE
condition - good
Tom Jones
Hollywood,CA
A stunning pair of vintage jeans that exude exceptional. From start to finish, every single
Sign in timeless style and authentic charm. These aspect of my interaction with this seller left
jeans are a true testament to the fashion of me thoroughly impressed. Instant follow!”
New user? yesteryears, with their unique characteristics
sign up and appeal. James Hardie
Portland,OR
OR
Trending Tailored to you Seller Reviews See mo re
sign in with “Im so happy I found this seller, will definitely
$
42 $
27 $
27 $
42 $
27 30
$
Tom Jones be on the lookout for more listings!”
Hollywood,CA
James Bean
INBOX
Portland,OR
“My experience was nothing short of
exceptional. From start to finish, every single
$
18
aspect of my interaction with this seller left
me thoroughly impressed. Instant follow!” earch
ALE
S
27
“A stunning pair of vintage
$ L eave review Add to bag When can we skype?”
“
4/10/23
jeans that exude timeless
style and authentic charm.”
Vintage Jeans
$ 11
“Great classic Los Angeles
Dodgers crewneck, great
P alace delux shirt for any fan of the dodgers
Dodgers
size - L history”
crewneck
EVIEW
brand - alace
P
condition - air f
R
Palace limited edition delux shirt, is a little $20
rough around the edges but is still a Sally Watts
awesome shirt, I was asking for 30 but im $
“Showtime Lakers era Stone Wash Crewneck Portland,OR
swingman shorts, Lake
ok now with 1 . Some small holes in the
$ 8 size - L tone Wash Crewneck
show ready.” brand - Westy
S
armpits and by the bottom right.
Lakers shorts condition - good size - L
brand - Westy
O ther sale items See mo re This crewneck is perfect for the upcoming
condition - good
fall weather. Stonewashed coloring for that i w description
$25 Rev e
$
12 “Slight wear and tear perfect vintage look that will have others
A stunning pair of vintage asking where you got it, A perfect piece. The quality of this item is very high, the
“ marks but still great
jeans that exude timeless Fits a size larger so fair warning. only complaint I would have is it has a
Nike 70’s
condition for the low price
style and authentic charm.” couple bleach stains on the lower back
they are marked at.”
trainers side of the crewneck. I really wish this
Vintage Jeans Seller Reviews See mo re
would’ve been mentioned in the Home Browse P ost Inbox P rofile
Sam Angelos description or shown in the pictures.
Boise,ID But all in all its a great item.
$
11
“Great classic Los Angeles ‘’Sally always has top notch pieces, I have
Dodgers crewneck, great been thoroughly satisfied with everything
Dodgers for any fan of the dodgers I’ve purchased from her. This is not a paid
T
history” Home Browse Post Inbox Profile advertisement lol.
crewneck
Save to drafts Po st POS
Tom Jones Add picture (up to 6 images)
Hollywood,CA
Mo re from seller
I’ve bought multiple items from sally and
eave review to bag
EVIEW
L Add
never been disappointed or dissatisfied
R once! Top tear seller!
Sam Angelos
Boise, ID Mo re from seller
Home Browse Post Inbox rofile
P
Vintage Blue Jeans L eave review Add to bag Home Browse P ost Inbox P rofile
size - 32’’
brand - Wrangler
condition - good
Rev ei w description
Home Browse P ost Inbox P rofile
The quality of these vintage blue jeans
INBOX
is unmatched. The durable denim fabric Item name Item price
has stood the test of time, retaining its
integrity and ensuring longevity. It's Adidas Shorts $30
refreshing to own a pair of jeans that S earch
are not only fashionable but also built
to withstand the rigors of daily wear. Read Unread Item description
Brand - Adidas
4/10/23
2 432 255 “Love the jeans!” Condition - fair
Add profile picture Listings Followers Following Great pair of Adidas shorts, Can be used
Save to drafts Po st Jane Doe for any athletic activity. Snug tight fit.
4/21/23
“H ey lets touch base.”
Your name Sam Angelos
Sam Angelos
Boise, ID Other Info
Matt Downs
Let's connect and share our fashion insights. 5/10/23 I will accept a returns on this item for up
“H ows it going?”
Email Feel free to reach out if you have any
to 30 days if you are unsatisfied!
SamAngelos24@outlook.com recommendations or if you'd like to chat
Lisa Sanders
2/24/23
Password L istings Favorites Reviews “Y ou need to post more!”
********
$
12
Save to drafts Po st
Confirm password Home Browse P ost Inbox P rofile
“A stunning pair of vintage
********
jeans that exude timeless
style and authentic charm.”
Vintage Jeans
Sign
Sign up
up Home Browse Po st Inbox Profile
$
Already have an account? 11
“Great classic Los Angeles
sign in
Dodgers crewneck, great
Dodgers for any fan of the dodgers
crewneck history”
Jupe Jones
Your listings
Your likes
Your friends
Your wallet
Palace delux Adidas jumper Jordan jeans
Top brands
One key insight I would take away from this project is to always
make sure the foreground color and background color have good
contrast, this gave me problems early on until I started using sites
like WebAim to automatically check the contrast levels between
colors. Another insight is keeping the style of your input fields
consistent throughout the Ui. Consistent input fields help maintain
the hierarchy you choose to establish throughout your Ui. This
reduces confusion, improves efficiency, and makes the overall user
experience more intuitive.
The Task i enjoyed the most was definitely choosing the color
palette. I narrowed my choices down to using purple or blue as the
dominate. I ultimately decided on purple because it can give off the
same emotive properties of blue but it is less common, which in the
end was more appealing to me in order to stand out from other
apps. Through my research of other clothing apps on the market I
decided that white backgrounds look best and to use color
sparingly.
The task i found the most challenging was the selecting of the
typeface, I spent probably a little too much time doing this
unfortunately. I knew I wanted a modern typeface with a good
selection of bold fonts. The header of each page just had to have a
certain look that i just couldn't quite find until i discovered the
typeface “prompt”. It perfectly captured the look I was trying to
achieve.