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3) Spd dy atte MID SEMESTER EXAMINATION, ODD SEMESTER, 2022
OD mad ble ORGANIZATIONAL BEHAVIOUR
2 Dudes
QE tre MS-1001,
Full Marks: 28 Time: 1 hour and 30mioutes
The figures in the margin indicate full marks,
Answer all questions.
| (a). You have just becn hired as an HR manager of an organization. Your team consists of twenty
members of diverse demographic and cultural backgrounds, as well as work experience. There is an
intense perceived workload and lots of performance pressure. It seems that things are a bit complicated at
the moment, Describe how will you implement Pfeffer’s People Centered Practices in this situation”
Provide examples Soe 6)
(b). What aspects of Positive Organizational Behaviour can be implemented by you to iafluence
employee behaviour in this scenario? : @
2(a). Based on the concept of “perceptual selection’, explain why
(. TV advertisements are louder than the regular programs ,
i). people usually don’t like to sce the same movie more than once in the same month,
(iii). extroverts often choose bright-coloured clothes. 2x36)
(b) At the end of a National League cricket tournament, the sports-coach of the losing team is asked
‘what happened. “I dunno,” he begins. “We've done well over the past few years. Our busy schedule over
the past two weeks has exhausted the boys, I guess. You probably noticed that we also got some penalties
tonight. We should have done well here, but things just went against us.”
By using your knowledge on Attribution theory, explain the coach’s perceptions of the tcam’s loss. (4)
3. Your organization wants to hire junior scientists in ils R & D department. Employees will have a high
degree of autonomy because the department will be depending on self-directed teams. Identify and
‘describe the personality traits from the Big Five thal may be appropriate for selecting people for the job.
your answer fully 5"National institute of Technology Durgapur
‘Midterm Examination 2022-24 batch
‘Marketing Management
‘Time Section-i:45 minutes and section ll:45 minutes Total 1hour 30 minutes. FM -20
Separate script wil be used for section | and Section I, Section | submission is necessary for receiving
section ll questions,
Section | (FM-10}
2. Fa consumer has seen a medical insurance advertisement in TV where he found a
gentleman is enjoying with his family and suddenly that gentleman is in hospital bed
surrounded by family members with tears. After viewing that advertisement the consumer
ecided to purchase the same medical insurance and while purchasing he is not able to buy
5 Lakhs sum assured because of high rupee value of premium, so he decided to take 3Lakhs
sum assured,
‘Analyse need, want and demand of the said consumer from the above. Also define these
three mentioned concept in relation to marketing. 4.5
2._Briefly state holistic marketing concept. 2
7° bnalyse the difference between Cause Promotion’ and ‘Cause Related Marketing’ with
Indian examples. 35 ‘Sec Babes modSection It CFM 10)
Attempt any two questions
Each question carries marks
Maximum word limit
‘You may use your bo
Digital equipment in
Per answer is 500
Ok, Notes or any other printed material
'cluding mobile phones are not allowed
1) Amul, the market leader in the dairy Segment has sugcessfully. launched it camel milk in
the Indian market, Indian dary industry is valued at ree INR _13 billion, growing at a CAGR
of approximately 14 percent in 2021, The market has hyper competiti i
and intemational players. Besid
camel milk is considered as a
in Indian market by any player until Amul 's first move,
of Amul and the Chief Marketing Officer of Amul has asked
f2action to Amul’s Camel milk. What will be your response?
your opinion about competiior’s—
2) Almost all Educational Institutes
are non-profitable organisation. However, they too need
= t0 make important decisions just fi
ke business. For instance, an educational institute must
Secide whether to increase or decrease the product mix breadth or inerease or decrease the
Product line depth. Using your Institute as an example, elaborate each of these four sans Ds
3) When mobile phones were launched in India in
research before making the purchase decision. However, afler two decades in 2022, we seem
{0 bother less. In terms of different product types (speciality, shopping, convenience and
unsought goods) how have mobile phones changed for an Indian consumer?
early 2000, people would do considerable‘OMS/NIT/OD0/2022-23/Mar/ms-1003
Midterm Examination, Odd Sem., 2022
MANAGEMENT ACCOUNTING (MS-1003)
Full Marks: 20
PARTA
Qt: Mr. John started a T-shirts business to be known as
during the frst month of operations. Using the concept of
‘and prepare the final balance sheet.
'Mr- John invested a capital of Rs.15,000 into his business,
)
"3. Given the demand function p=1-q ak mil pains
Af Find the expression for the price elasticity of demand.
Ai] Find the value of elasticity when q=1/4
24 What are ridge lines? Draw an iso-quant map showing ridge lines.
Why does a rational producer not operate outside the ridge lines?
{A Why LAC curve is usually called “Planning curve"?
wn India near perfect competition is said to exist in some food grains markets,
such 2s rice and wheat, although some varieties of rice and wheat exist and
Government frequently interferes and decides the support price on behalf of the
farmers. If this is the case, why is demand curve facing a farm operating under perfect’
petitive market, is perfectly elastic
Suppose the consumer is facing an individual dersand curve for petrol, given by
P= 60-20, where P = price of petrol (Rs. /liter), Q= quantity consumed (liters/week).
Current petrol price is Rs. 25 per litre, what is the change in consumers’ surplus due to an
imposition of tariff which raises the petrol price to Rs.28 per liter? What is deadweight
loss?
7. Verify the result between marginal revenue, average revenue and elasticity of demand,
‘10. Product’on function of an agricuttural commodity is TP=15L— U
What is the Marginal productivity of labor when total product is maximum?
(i) What isthe Marginal productivity of labor when average product of labour is maxinurn?
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