DEPARTMENT OF MBA

INSTITUTE OF ENGINEERING AND TECHNOLOGY

CT II(2023-24), Business Environment-MBA 201
TIME: lhour Max marks: 15

Attempt any three questions out of the four given below:(5 *3 =15)
Q.: Evplain the following terms: (any two) (2.5 *2=5)
a) Innovation and Competitive advantage
b) Licensing vs franchising
c) EOUs

Q.2Manyexperts consider the Uruguay round !obe a crucial turning point from the perspective of
developing countries. Would you agree that the developing countries have benefitted more
from the
from other rounds.
Uruguay round and establishment of WTO? Discuss how it is diferent
impact on
Q.3What are the problems addressed by the technology to be introduced? Discuss its
human resources.

enterprises? Do
Q.4What is the relaticnship between foreign direct investment (FDI) and multinational
you think niultinational corporations negatively impact the home country's regulations? If yes,
explain.
 Department of Business Administration
Institute of Engineering and Technology Lucknow
EVEN SEMESTER EXAMINATION 2023-24
CTII
MBA202- MANAGING PEOPLE IN ORGANIZATION
[TIME: 1 hrs.] [Max. Marks: 15|
Section A (2X2.5=5)
Q1. Define any two of the following terms:
Grievances and its types
) Differentiate between job evaluation and Performance Appraisal
(üi) Conflict handling mechanism
(iv) Types of Employee Welfare
Section B(Answer any ne) (IX5F5)
Q2. What are the objectives of Performance appraisal? Also explain future oriented methods of
performance appraisal.
Or
LDiscUss the process of Training and Development along with its benefits.
Or
Explain the Selection process in detail.
Section C(Answer any one) (IX5=5)
Q3.Define Industrial Relations, its objectives and Approaches,
Or
What are the methods of employee separation? Also describe various types of promotions and
transfers.
 Department of Business Administration
Institute of Engineering and Technology, Lucknow
Even Semester Exanination (2023-24)
IICT
MBA203: Business Research Methods
Max Marks: 15
TIME: 1hour
Section A
(2.5 *2=5)
Q.1 Define any two of the following terms:
a Exploratory design
by Survey
c) Interview
Section B (Answer any one) (5*1-5)
Q2 A firm wishes to compare four programs for training workers to perform a certain
manual task. Twenty new employees are randomly assigned to the training programs, with 5
in each program. At the end of the training period, a test is conducted to see how quickly
trainees can perform the task. The number of times the task is performed per minute is
recorded for each trainee, with the following results:
Program 1:9, 12, 14, 11, 13
Program 2: 10, 6,9,9, 10
Program 3: 12, 14, 11, 13, 11
Program 4: 9, 8, 11,7, 8
(a) Construct the ANOVA table
(b) Using a= .05, determine whether the treatments differ in their effectiveness critical value
for an F with d.f. (3. 16) is 3.24.
Or
From the following data, find out whether there is any relationship between sex and
preference of colour.
Colour Males Females
Red 10 40
White 70 30
Green 30 20
[Tab o5, )= 5.991]
Section C
(5*1=5)
Q.3 What is the meaning of measurement in research? What difference
We does it make whether
measure in terms of nominal, ordinal, interval or ratio scale? Explain with
examples.
 Masters of Business Administration
Institute of Engineering and Technology (Lucknow)
Even Semester Exanination (I) (2023-24)
CT II: Financial Management (MBA204)

Max Marks: 15
Time 1Hour
(2.5*2)
Ques 1: Explain any two terms
a) Cash dividend
b) Leverage
c) Bonus Share
(5)
Ques 2: Explain MM model with its criticism.
OR
EPS =20
Rate of return on investment = 15%
Cosleof Capital = 109%
Compute the Value of company's Share using Gordon Model for retention ratios (a) 20%, (b) 50%
12%
Ques 3 A company has sales of 1500000. Variable cost is 40% of sales, fixed cost is 100000 and
debentures of {700000. Calculate operating leverage, financial leverage and combined leverage. (5)
 Masters of Business Administration
Institute of Engineering and Technology (Lucknow)
Even Semester Examination (II) (2023-24)
CT II: Production and Operations Management (MBA205)

Max Marks: 15
Time 1 Hour
(2.5*2)
Ques 1: Explain ant two terms
a) Quality is free.
b) Concept of aggregation
e) Master Production Schedule
(5)
14 Principle for building the quality.
Ques 2: ExpBain the Deming'sOR
Illustrate the Just in Time V/S Just
in case concept.

there are different selective inventory control methods.

basis
Ques 3: Depending upon the technique, define the mechanism of XYZ classification and
Consider the XYZ classification classification? (5)
meaningful control can be employed
in conjunction to ABC
explain how the
 Tehno
Clas Tes I
Master of Business Administration
Regular Theory Examinati (Even Semester -11) 2023-24
Marketing Managetnent I- MBA 2017 Max Marks: 15
Time: 1Hour
Note: (a) Attempt all questions
(b) Marks are indicated against the respective questions.
CO BL
Q.1. Write short notes on ANY TWO (2.5x 2- 5)
1
Responding to Price change
e) Push and Pull stra!tegies
f) Retailer vs wholesaler 4
the 3
Q.2. A biscuit making company is trying to increase its business. It knows, for thís, the role of
intermediaries is going to be crucial. A meeting of the top management is called and factors are
highlighted which are responsible for the underutilization of the potential of the distributors. In
product like biscuit the intermediaries play a very significant role. The company has decided to give
discounts to them and start a vigorous promotional campaign to involve the intermediaries.
(a) Which element of marketing mix is highlighted in the above case along with its relevance? ?
(b) Discuss various levels of Intermediaries which can be used for distributíon. In this case & winy
off-season. The 3 4
Q.3. Shreemaya Hotel in Indore was facing a problem of low demand for its rooms duo, to
Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the marketing
Manager, Mr. Kapoor for his advice. He suggested that the hotel should announce an offer of'3 Days
and 2 nights' hotel stay package' with free breakfast and one-day religious visit to Orgkareshwar and
Mahakaleshwar Temples. The MD liked the suggestion very much.
(a)ldentify the promotional tool which çan be used by the hotel through which large number of
prospective pilgrimage tourists all over the country and abroad can be reached, informed and
persuaded to use the incentive.
(b)Discuss the Features of tool identified by you.
OR
A TV manufacturing company is spending substantíal amount of money to persuade the target
customers to buy its T.V. sets through advertisernents, personal selling and sales promotion
techniques. (a) Identify the element of marketing mix referred here.
(b) Discuss the features & relevance of the tool identified by you.