SELF-LEARNING MODULE

GRADE 10

QUARTER 3
WEEK 2
ARTS
 identify art elements in the various media-based arts in the Philippines
 create artworks that can be assembled with local materials
 apply different media techniques and processes to communicate
MOST ESSENTIAL
ideas, experiences, and stories (the use of software to
LEARNING enhance/animate images like Flash, Movie Maker, Dreamweaver,
COMPETENCIES etc.)
 use artworks to derive the traditions/history of a community

 MEDIA-BASED ARTS AND DESIGN ELEMENTS AND PRINCIPLES

ANALYSIS
TOPICS  MEDIA-BASED
(PHOTOGRAPHY)
ARTS AND DESIGN IN THE PHILIPPINES

 MEDIA-BASED ARTS AND DESIGN IN THE PHILIPPINES (FILM)

 MEDIA-BASED ARTS AND DESIGN IN THE PHILIPPINES (ANIMATION)

EXPECTATION

At the end of this module, you are expected to:

a. Identifies the various media-based arts in the Philippines;

b. describes the characteristics of media-based arts and design in the Philippines;
c. create artworks that can be assembled with local materials;
d. apply different media techniques and processes to communicate ideas, experiences, and
stories (the use of software to enhance/ animate images like Flash, Movie Maker,
Dreamweaver, etc.; and
e. use artworks to derive the traditions/ history of a community.

BRIEF INTRODUCTION

The previous quarter provided an overview of the amazing capabilities and

possibilities the electronic or digital media in today’s technology driven word. These have
enabled innovative art forms to evolve outside of the traditional painting, sculpture, and
architecture.
MEDIA-BASED ARTS AND DESIGN IN THE PHILIPPINES. The media-based art and
design trends are photography, film, print media, digital media, and product and industrial
design. (also called applied arts).
1. PHOTOGRAPHY – means to express themselves, to explore colors and lights and to change

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 the way they produce and look at images. It was viewed as purely technical process that
records visible images by light action on light sensitive materials. Characterized as:
A. Self-expression – expresses feelings and manipulates reality to create subjective
atmosphere.
B. Documentation – capture our favorite memory or document our traditions
C. Communication – it can speak to elicit an emotion from its viewers from they think,
feel through a picture

Notable photographers in the Philippines:

GEORGE TAPAN an award-winning travel photographer who has won two Pacicfic
Asia Tourism Association (PATA) Gold awrds, and first place in 2011 National
Geograpgic Photo Contest.

JOHN K. CHUA best known as an advertising and commercial photographer with

over 40 years of experience. He applied his photo artistry to showcase the
beauty of the Philippines.

2. FILM – another art form which has risen to tremendous heights within the last century is
film or cinema. As it’s early name “motion picture” declared film brought into play-that
of moving images.
Technical characteristics:
A. Directing – works with ideas,images,sounds and other effects to create this
unique piece of art
B. Acting – first and foremost there was the art of acting.
C. Cinematography – behind the scenes or the art of film camera work
D. Editing – art of selecting the precise section of film
E. Production – this refers to through location,lighting & costumes/props

Philippine Filmmakers are:

 Laurece Guillen an outstanding female director. Salome 1981 earned

internationa acclaim at the Toronto International Film Festival. Tanging
Yaman 2001 won Best Picture in the MMFF.
 Maryo J. Delos Reyes acclaimed film and television director, known for

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 movies such as Bagets(1984); Magnifico(2003) and Annie
Batungbakal(1979).
 Marilou Diaz Abaya captured the attention and respect of the
viewing public with powerful films such as Jose Rizal(1998); Muro-
Ami(1999); and Bagong Buwan(2001).
 Brillante Mendoza another Filipino who brought the country to the
World’s Cinema started directing films in 2005. But in just four years,
his film ‘Kinatay’ won him the BestDirector award at the prestigious
Cannes Film Festival of 2009.

3. ANIMATION a whole new career opportunity for creative Filipinos via the field of
animation has emerged. The Phil. Animation Studio Inc. (PASI) was established 1991
and collaborated on a series with foreign projects. Some of our very Filipino animation
were:

Urduja (2008) an animated film adaptation of the legend of the warrior Princess of
Pangasinan.

Dayo: Sa Mundo Ng Elementalia (2008) one of the first locally produced 3D

animated film in the Philippines.

4. Print Media one major field that still relies heavily on print media is advertising.
Characterized by script writer/story teller; layout renderer, ink renderer; colorist; and
letter renderer.
Example:

Comic Books or Komiks as they are referred to locality. The popularity

of Philippine comics began in the 1920s’. Started as weekly strips in
local magazines like Liwayway and is translated into different
regional
dialects.

5. Digital Media this means that books were originally available only in print but
are now being gradually converted to digital format and readers can now find,
access, and enjoy these electronic books (ebooks) via digital media tablets, ebook
readers, and other handheld reading devices.
6. Innovation in Product and Industrial Designs the product and industrial designs as
applied to furniture, lighting, and interior accessories.

Kenneth Cobonpue is a multi-awarded designer of interior

accessories and lighting in Hollywood.

Monique Lhuillier from Cebu City, Filipina fashion designer and one of
the darlings of the Hollywood celebrity set.

Rajo Laurel a much admired Filipino fashion designer with a

number of national and international awards to his name.

 Photography as Communication.

Being a modern art form means that photography is now viewed as

being more than just about the beautiful. It is also considered one of the most
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powerful means of communication.

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 Media-Based Arts and Design in the Philippines (FILM)

Another art form that has risen to tremendous heights within the last century is film or
cinema. As its early name “motion pictures” declared, the film brought yet
another dimension into play—that of moving images. The possibilities of this
medium created a new art form that was to become a powerful social and
economic force, and a legacy of the 20th century to the world.
In the Philippine film scene, the American influence was evident in the pre-World
War II and Liberation years with song-and-dance musicals, romantic dramas, and
comedy films. Beginning with the turbulent 1970s, however, progressive Filipino
directors emerged to make movies dealing with current social issues and examining
the Filipino character.

ACTIVITY 1
GUESS WHO? Identify who is being described in each number

1. She is the director of movies like Jose Rizal and Muro-Ami.

2. Best known as an advertising and commercial photograper.
3. Filipina fashion designer and one of the darlings of the Hollywood celebrity
set.
4. A multi-awarded designer of interior accessories and lighting in Hollywood.
5 An award-winning travel photographer , and first place in 2011 National Geograpgic
Photo Contest.

ACTIVITY 2
“IMAGES WITH A MESSAGE”

Direction:
1. Take photos of objects and shapes that resemble the twenty -six letters of the alphabet
in your surroundings.
2. Select only the things that look like letters and avoid capturing the real one.
3. Using software to enhance/animate images like Flash, Movie Maker, Dreamweaver,
etc., create a sentence or series of phrases containing all of your photograph (from A to Z).

TAKE AND TRAVEL

1. Take photos of a place, structure, event, that shows the tradition or history of
your community.
2. Label your photograph with a creative title and captions.