MGT301 MID-Term BY Attiq Kundi

SUBSCRIBE “Knowledge For Us” ON YOU TUBE

ENG-201 100 % CORRECT MCSQ
AND Many MoRe
MGT301 GRAND QUIZ AND QUIZZES FILE (Most Important)

1. Product, price, place and promotion make up the elements of a firm’s

marketing mix.

B. False

A. True (Chapter no 1 Original Book Page no 34)

2. Selling is managing profitable customer relationships.

A. True

B. False (Lesson no 44 Page no 220 Old Handouts)

3. Human needs are shaped by culture and individual personality.

A. True

B. False (Chapter no 1 Original Book Page no 8)

4. The twofold goal of marketing is to attract new customers by promising

superior value and to keep and grow current customers by delivering
satisfaction.

False
True (Lesson no 44 Page no 220 Old Handouts)

5. When backed by buying power, needs become demands.

 A. True

B. False (Lesson no 2 Page no 11 Old Handouts and Lesson no 44 Page

no 222 Old Handouts)

6. At times it becomes necessary to reduce demand for some products

and services. When the government tries to reduce the smoking of
tobacco products, it adds more tax to the products and is
practicing demarketing.

A. True

B. False
7. Demarketing is a marketing philosophy focused upon product differentiation and
positioning.

A. True

B. False

8. Marketers of products, services, and ideas only practice marketing, whereas

buyers do not.

A. True

B. False

9. Marketing offers are limited to physical products.

A. True

B. False

10. Delivering superior customer value and customer satisfaction are the two keys
to building
 lasting customer relationships.

A. True
B. False

11. An exchange is the core concept of marketing, whereas a transaction is

marketing’s unit of measurement.

A. True (Lesson no 2 Page no 11 Old Handouts)

B. False

12. Customer-perceived value depends on the product’s perceived performance

relative to a buyer’s expectations.

A. True
B. False (Lesson no 2 Page no 11 Old Handouts)

13. Marketing management is interested in serving all customers in every way to

remain competitive in today’s markets.

A. True

B. False ??????

14. The difference between human needs and wants is that needs
are states of felt deprivation.

A. True
B. False

15. The selling concept holds that consumers will not buy enough of the firm’s
products unless it undertakes a large-scale selling and promotion effort.

A. True (Lesson no 4 Page no 20 Old Handouts)

B. False
16. Customer value is defined as the customer’s evaluation of the perceived difference
between all the benefits and all the costs of a marketing offer relative to those of
competing offers.

A. True (Lesson no 2 Page no 12 Old Handouts)

B. False

17. The societal marketing concept calls on marketers to balance consumer

wants and desires, company profits, and society’s interest.

A. True (Lesson no 4 Page no 21 Old Handouts)

B. False

18. When sellers focus on existing needs and lose sight of underlying customer
wants, they suffer from marketing myopia.

A. True B. False (Lesson no 2 Page no 11 Old

Handouts)
19. Smart marketers look beyond the attributes of the products and services they
sell. They create brand experiences for consumers.

A. True (Lesson no 44 Page no 222 Old Handouts)

B. False

20. When backed by buying power, wants become demands.

A. True (Lesson no 2 Page no 11 Old Handouts and Lesson no 44 Page no

222 Old Handouts)
B. False

1. specificationsRaheelaworksandfor alsotheAftabprovidesBeverageinformationCompany.for

evaluatingShehelpsdefinealternatives.product Raheela plays the role of gatekeeper.

a. True
b. False

Rachel Stein works for the LeBray Beverage Company. She helps
define product specifications and also provides information for
evaluating alternatives. Rachel plays the role of gatekeeper.

Answer: FALSE

AACSB: Analytical thinking

Skill: Application
Objective: LO 6.2: Identify the major factors that influence business

buyer behavior.

Difficulty: Easy

Not : Name changed.

2. In the proposal solicitation stage of the business buying process, the

buyer invites qualified suppliers to submit proposals.

a. True (Lesson no 16 Page no 79 Old Handouts) b. False

3. Mission statements must fit the market environment, as indicated ere by
the Girl Scouts’ mission: “where girls grow strong.”

a. True b. False

Mission statements must fit the market environment, as indicated

here by the Girl Scounts of American’s mission: “where girls grow
strong . ”

(Answer: True; p . 39; Moderate)

Note: Difference in these statements are that there is no American’s

mission writt in abov statement.

4. The central question for marketers is how do consumers respond to

various marketing efforts the company might use? The starting point is

called the stimulus-response of buyer behavior.

a. True (Answer: True; p. 129; Moderate) b. False

5. Five characteristics are especially important in influencing an

innovation’s rate of adoption. Two of these are relative advantage
and compatibility.

b. False

6. The consists of the factors close to the company that affect its ability to

service its customers, such as suppliers, customer markets,

competitors, and publics.

a. Trueb. False (False; Easy; p.

a.Trumacroenvironment(Answer:True;p.147;Moderate)
107)

7. Sarwar Incorporation wants to use the latest technology in

marketing research. You are told this method is online (Internet)
marketing research.
b. False

a. True (Answer: True; p. 109; Easy)

8. When firms take aggressive action to affect the publics and forces in their

marketing environment, they are taking an environmental management

perspective.
a. Tru (True; Mod ate; p. 132) b. False

9. Marketing researchers can conduct their own searches of secondary data

sources today by using commercial secondary data sources.

 a. True (Answer: True; p. 103; Easy) b. False 10. In the supplier

selection stage, the buyer reviews supplier performance. a. True b. False

In the supplier selection stage the buyer reviews supplier

performance. (F)

11. The production concept and product concept are two philosophies
that can both lead to marketing myopia.
a. True True (Theme 1 page 5) (100% Sure)b. False

12. Holiday Inn has divided the total customer market into smaller

segments and selected the most promising segments. Deciding what

position it wants to occupy in these segments is called targeting.

a. Trueb. False (Answer: False; p. 50; Moderate)

13. ABC Fortunes has just developed a formal statement of its purpose. This

firm has put together a mission statement.

a. Tru (Answer: True; p. 38; Easy) b. False

14. Marketing management is interested in serving all customers in every

way to remain competitive in today’s markets.

(DoubtFul)

a. True b. False (False; Moderate; p. 11)

15. Today’s marketers must be good at building relationships in order to

connect effectively with customers, other in the company, and
external partners.

b. False

a. TrusellersTrue (Theme 1 page 1) (100% Sure)

16. When focus on existing needs and lose sight of underlying

customer wants, they suffer from marketing myopia.
 a. True (Chapter no 1 Page no 9 Original Book)b. False

17. The demand for many business goods tends to change more slowly than

the demand for consumer goods.

 a. True b. False (Lectur no 16 Page no 74 Old Handouts)

18. A company buying a product or service for the first time faces a new task

situation.
a. Tru (Lesson no 16 Pag no 76 Old Handouts) b. False

19. As an employee of Bankers Enterprises, you market wild and crazy games

for teens to play at parties. You work in the business market.

a. True b. False (False; Easy; p. 108)

20. More and more companies are shifting their brand management
focus toward customer relationship management.

b. Fal
sea.True(Answer:True;p.61;Easy)

21. An exchange is the core concept of marketing, whereas a transaction is

marketing’s unit of measurement.

a. Tru True (Theme 1 page 2) (100% Sure) b. False

22. Marketing strategy is the marketing logic by which a company hopes to

achieve profitable customer relationships.

a. Tru (Answer: True; p. 49; Challenging) b. False

23. Most household income is used up in purchasing food, housing, and

transportation.
. True b. False

24. Demarketing is a marketing philosophy focused upon product

 differentiation and positioning.
25. A fter purchasing the prod uct, the c ons um er will be satis fied or

a. True b. Fals False (Confirm) (100% Sure)

dissatisfied and will engage in post purchase behavior.

b. False
a. True (Answer: True; p. 144; Easy)

26. Revlon has clearly defined its “mission” of selling lifestyle and self-
 expression. As the firm prepares to launch its strategic plan, the mission

needs to be turned into a detailed set of objectives that guide the whole

company.
a. True (Answer: True; p. 39; Moderate)
b. False

27. Making more sales to current customers without changing a firm’s

products in market penetration.

a. Tru (Answer: True; p. 44; Moderate) b. False

28. The owner of 21-store chain of bicycles, explained to the store

managers at a recent sales meeting that marketers, more than any other

group in the company, must be the trend trackers and opportunity

seekers.
a. Tru (True; Moderate; p. 107) b. False

29. Marketing research firms, advertising agencies, media firms, and

marketing consulting firms are referred to as marketing services agencies.

a. Tru (True; Easy; p. 108) b. False

30. After carefully questioning your major suppliers and resellers, you
ascertain they do not form important sources of intelligence information

for marketing decision making.

a. True b. False (Answer: False; p. 101; Challenging)

31. Business demand ultimately derives from the demand for consumer

goods.
a. True (Lesson no 16 Page no 74 Old Handouts) b. False

32. The buying center is a fixed and formally identified unit within the buying
organization.

a. True b. False (Lesson no 16 Page no 76 Old Handouts)

33. You have just extracted sales and cost data used by the accounting

department for preparing financial statements. Most likely, this

 information should be complete and in useable form to build an internal

marketing database.

a. True b. False (Answer: False; p. 99; Challenging)

34. The microenvironment consists of larger societal forces that affect the
microenvironment, such as demographic, economic, political, and
cultural forces.

a. Trueb. False (False; Easy; p. 107)

35.The difference between human needs and wants is that needs are
states of felt deprivation.

a. Tru (True; Easy; p. 6) b. False

36. The collection of businesses and products that make up a company is

called its marketing strategy.

a. True b. False (Answer: False; p. 49;

Easy)

37. Too much information can be as harmful as too little.

a. True (Answer: True; p. 98; E sy) b. False

38. Within the organization, buying activity consists of two major parts: the

buying center and the buying decision process.

a. Tru (Lesson no 16 Pag no 76 Old Handouts) b. False
39. Alternative evaluation is the process by which people select, organize,

and interpret information to form a meaningful picture of the world.

a. True b. False (Answer: False; p. 142; Challenging)

40. According to Engel’s laws, consumers tend to spend a smaller

percentage of income on food as income rises.

a. True b. False

41. Business buyers are subject primarily to economic influences when

they make their buying decisions. Emotional or personal factors rarely
are involved.
42. (Read Chapter no 8 Page no 311 Original Book)

a. Trueb. False

42. Tanveer Jafer works for a firm that is a distribution channel member that

helps the company find customers or make sales to them. Tanveer works

for a reseller.
a. True (True; Moderate; . 108) b. False

43. Selling is managing profitable customer relationships.

a. True b. False False (Theme 1 Page 6) (100% Sure)

44. In the Boston Consulting Group approach, relative market share serves as

a measure of company strength in the market.

a. Trueb. False (Answer: False; p. 40; Easy)

45. Derived demand refers to the business demand that ultimately

comes from the demand for consumer goods.
b. Fal
sea.True(Lectureno16Pageno74Handouts)
46. Strategic control involves looking at whether a company’s basic strategies

are well matched to its opportunities.

a. Tru (Answer: True; p. 57; Moderate) b. False

47. Influencers often help define specifications and also provide information

for evaluating alternatives.

a. Tru (Lesson no 16 Pag no 76 Old H ndouts) b. False

48. In the business buying process, the buyer and seller are relatively less

dependent on each other.

a. True b. False (Lesson no 16 Page no 75 Old Handouts)

49. A person’s buying choices are further influenced by four major

psychological factors: motivation, perception, learning, and beliefs and

attitudes.

b. Falsea. True (Answer: True; p. 138; Easy)

50. All business buying decisions follow all steps of the business buying
process.

(Doubtful)

a. True b. False
 51. At Air Online, “we provide online services,” is a market-oriented business
definition.
a. Trueb. False

At America Online, “we provide online services,” is a

market-oriented business definition.

(Answer: False; p. 38; Moderate)

At America Online, “we provide online services,” is a

market-oriented business definition.

(Answer: False; p. 38; Moderate)

At America Online, “we provide online services,” is a
market-oriented business definition.

(Answer: False; p. 38; Moderate)

At America Online, “we provide online services,” is a market-

oriented business definition. (Answer: False; p. 38; Moderate)

At America Online, “we provide online services,” is a market-

oriented business definition.

(Answer: False; p. 38; Moderate)

 52. The twofold goal of marketing is to attract new customers by promising
superior value and to keep and grow current customers by delivering
satisfaction.

a. True True (Theme 1 Page 6) (100% Sure) b. False

53. Environmental concerns have been on the decline in the past decade;
government legislation and the green movement may be the cause of
this trend.

False Answer: FALSE

a. True b. Diff: 2 Page Ref: 80

Skill: Concept

Objective: 3-3

54. When a consumer learns about a new product for the first time and time

makes a decision to try it, it is called the alternative evaluation process.

a. Trueb. False (Answer: False; p. 142;

Moderate)

55. The consumer’s purchase decision will be to buy the most preferred

brand, but two factors can come between the purchase intention

and purchase decision. The first factor is need recognition.

a. Trueb. False (Answer: False; p. 143;

Moderate)

56. Most businesses that manufacture products for the consumer

market also sell directly to consumers.
a. Trueb. False
 57. Early adopters are guided by respect; they are opinion leaders in

their communities and adopt new ideas early but carefully.

b. Falsea. True (Answer: True; p. 146; Moderate)

58. Dissonance-reducing buying behavior occurs when consumers are

highly involved with an expensive, infrequent, or risky purchase but see

a lot of difference among brands.

a. True b. False (Answer: False; p. 144; Challenging)

59. Social classes are society’s relatively permanent and ordered divisions

whose members share similar values, interests, and behaviors.

b. Falsea. True (Answer: True; p. 132; Easy)

60. Your manager asked you to go through three of your competitors’

garbage bins to gather marketing intelligence from their discarded
paperwork. One of them caught you in the act and has summoned you
to court. The judge will most likely rule this to be an illegal activity and
fine you and your company.
a. True(Answer: False; p. 101;
Challenging)b. False

61. Product, price, place and promotion make up the elements of a firm’s

marketing mix.
b. False
a. Tru
 True (Confirm) (100% Sure)

62. Strategic market planning is the task of selecting an overall company

strategy for long-run survival and growth.

a. Tru (Answer: True; p. 54; Moderate) b. False

63.At times it becomes necessary to reduce demand for some products

and services. When the government tries to reduce the smoking of

tobacco products, it adds more tax to the products and is practicing

demarketing.

a. True (True; Easy; p. 11) b. False

64. Smart marketers look beyond the attributes of the products and
services they sell. They create brand experiences for consumers.
b. False

65. It is important to note that data becomes old/age quickly, and

keeping the database current requires a major effort.

b. Fal

sea.True(True;Moderate;p.6)a.True(Answer:True;p.99;Easy)

66. When your marketing manager discussed factors and forces outside
marketing that affect marketing management’s ability to build and
maintain successful relationships with target customers, you knew
that she was talking about the external marketing concept.

a. Trueb. False (False; Moderate; p. 107)

 67. The early majority are deliberate; although they rarely are leaders,

they adopt new ideas before the average person.

b. Falsea. True (Answer: True; p. 146; Moderate)

68. In general, innovators tend to be relatively older, more mature, and

have a lower income than late adopters.

a. Trueb. False (Answer: False; p. 146;

Challenging)

69. Customer-perceived value depends on the product’s

perceived performance relative to a buyer’s expectations.

a. Tru True (Theme 1 page 1) (100% Sure) b. False

70. Marketing research is conducted to systematically design, collect, and

report data directly relevant to a specific marketing situation facing the

organization.

a. True b. False (Answer: False; p. 102; Moderate)

71. The first step in strategic planning is to define the company mission.
(Answer: True; p. 37; Moderate) a. Tru b. False

72. Almost all major purchases result in cognitive dissonance, or

discomfort caused by post purchase conflict.

b. Falsea. True (Answer: True; p. 144; Easy)

\

73. Significant reasons for business laws to be enacted include protecting

the interests of society, protecting consumers, and protecting companies
from each other.
 b. Fal
sea.True(True;Easy;p.125)

74. The order-routine specification includes the final order with the chosen
supplier or suppliers and lists items such as technical specifications,
quantity needed, expected delivery time, return policies, and warranties.

b. False

75. differ greatly in readiness to try new products. In each product area,

there are “consumption pioneers.” They are also called laggards.

a. True b. False (Answer: False; p. 146;

a .Tru(Lesson no 16 Pagtheir no 79 Old Handouts)
Challenging) People

76. A market segment consists of consumers who respond in different ways

to a given set of marketing efforts.

a. True b. Fals (Answer: False; p. 50; Moderate)

77. The selling concept holds that consumers will not buy enough of the

firm’s products unless it undertakes a large-scale selling and promotion

effort.

. True (True; Easy; p. 1 2 ) b. False

78. Marketing offers are limited to physical products.

a. True b. False (100% sure)

79. Today’s marketers recognize the importance of working with their

intermediaries as channels through which they sell their products rather

than as mere products.

a. True b. False False (Confirm) (100% Sure)

80. Your firm faces determined marketing intelligence efforts by competitors.

You take the typical response by “letting it ride.”

a. Trueb. False (Answer: False; p. 101; Easy)

81. In the general needs description of the buying process, the buyer

describes the characteristics and quantity of the needed item.

a. True (Page Ref: 175 TRUE 17) b. False

82. The significant trends in the natural environment includes shortages of

raw materials and increased pollution.

a. True b. False (False; Challenging; p. 123)

83. Mission statements should both fit the market environment and be

motivating.
a. True (Answer: True; p. 39; Easy) b. False

84. The main differences between business and consumer markets are in

market structure and demand, the nature of the buying unit, and the

types of decisions and the decision process involved.

a. Tru (Lesson no 16 Pag no 74 Old Handouts) b. False

85. The research and development department just released a report and

commented that “Defining the problem and research objectives is often

the hardest step in the research process.”

a. True (Answer: True; p. 102; Easy) b. False

Delivering superior customer value and customer satisfaction are the two keys

86. to building lasting customer relationships.

a. True b. False
87. Your accounting department must measure revenues and costs to help the
marketing department know how well it is achieving its objectives.

a. True (True; Easy; p. 108) b. False

 88. After conducting formal marketing research for your department, you

make an oral presentation with notes to management. You are following

normal marketing research steps.

a. Trueb. False (Answer: False; p. 102; Moderate)

89. Although consumers in different countries have different values, attitudes,

and behaviors, the products they buy are very similar to each other.

a. Trueb. False (Answer: False; p. 148; Challenging)

90. Customer value is defined as the customer’s evaluation of the

perceived difference between all the benefits and all the costs of a
marketing offer relative to those of competing offers.

b. Fal
sea.TrueTrue(Theme1page8)(100%Sure)

91. The simplest definition of modern marketing is managing profitable

customer relationships.

. True (True; Easy; p. 5) b. False

92. Marketing mix is the set of uncontrollable, marketing tools that the firm

can use to influence the demand for its products.

a. True

b. False (Answer: False; p. 52;

Moderate)
93. An effective MIS (Marketing Information System) assesses information
needs, develops needed information, and distributes the information to

help managers use in decision making.

. True (Answer: True; p. 98; Moder te) b. False

94. Marketers of products, services, and ideas only practice marketing,

whereas buyers do not.

a. True b. False
95. In a straight rebuy, the buyer wants to alter product specifications, prices,

terms, or suppliers.

a. Trueb. False (Lesson no 16 Page no 76 Old Handouts)

96. Human needs are shaped by culture and individual personality.

a. True b. False (Lesson no 2 Page no 10 Old Handouts)

97. Secondary data provide good staring points and often help to define b. False

problems and research objectives, though most companies must

also collect primary data.

a. True (Answer: True; p. 105; Moderate)

98. Gatekeepers have formal or informal power to select or approve the

final suppliers.
a. Trueb. False

Gatekeepers have formal or informal power to select or approve

the final suppliers.

Answer: FALSE

Skill: Concept
Objective: LO 6.2: Identify the major factors that influence business
buyer behavior.

Difficulty: Easy
99. Consumer organizations such as environmental and minority groups may

question a company’s marketing decisions. This type of public is called

the local public.

a. Trueb. False (False; Moderate; p. 110)

100. When railroad companies thought that users wanted trains rather than
transportation and overlooked the growing challenge of other modes
of transportation they were following the selling concept.

a. True

b. False False (Confirm) (Correct Product Concept) (100% Sure)

 101. The reason the demographic environment is of major interest to
marketers is because it involves people, and people make up markets.

b. False

102. Mission statements should be realistic and general in nature.

a. Trueb. False (Answer: False; p. 39;a.TrueTrue(Confirm)(100%Sure)

Moderate)

104. The newer the buying task, and the more complex and costly the item, the

lesser the amount of time the buyer will spend searching for suppliers.

a. Trueb. False (Lesson no 16 Page no 79 Old Handouts)

105. Guided by marketing strategy, the company designs a marketing mix made
up of factors under its control-product, price, place, and promotion.

b. Fal
sea.True(Answer:True;p.52;Moderate)

106. An SBU can be a company division, a product line within a division or

sometimes a single product or brand.

b. Falsea. True (Answer: True; p. 40; Easy)

107. A belief is the specific mix of human traits that may be attributed to

a particular brand.

a. Trueb. False (Answer: False; p. 141;

Moderate)

108. “At Nike, we sell shoes” is a market-oriented business definition.

 a. True b. False (Answer: False; p. 38;

Moderate)

109. When backed by buying power, needs become demands.

a. True

b. False (Lesson no 2 Page no 11 Old Handouts and Lesson no 44

Page no 222 Old Handouts)

110. When backed by buying power, wants become demands.

ab.. TruFalse (Lesson no 2 Page no 11 Old Handouts and Lesson no

44 Page no 222 Old Handouts)

111. A dissonance reducing buying behavior is designed to probe

consumers' hidden, subconscious motivations.

a. Trueb. False (Answer: False; p. 145; Challenging)

112. Consumer buying behavior refers to the buying behavior of businesses.

a. Trueb. False (Answer: False; p. 128; Easy)

113. The researcher interprets findings, draws conclusions, and reports those
conclusions to management. Ideally, we should present important

findings that are useful to the major decisions faced by management to

prevent overwhelming them.

a. Tru (Answer: True; p. 113; Moderate) b. False
114. Good sources of marketing intelligence information includes competitors,

annual reports, business publications, trade show exhibits, press releases,

advertisements, and Web pages.

a. T rue (Answer: T ue; p. 10 1; M od erate)
b. False

115. A market segment consists of consumers

who respond in different ways to a given set of
marketing efforts.

115. A market segment consists of consumers who

respond in different ways to a given set of marketing
efforts

116. Who is our target market and what's our value proposition are two

important questions underlying marketing strategy.

a. True True (Theme 1 page 7) (100% Sure) b. False

117. The societal marketing concept calls on marketers to balance

consumer
wants and desires, company profits, and society's interests.

a. True True (Theme 1 page 6) (100% Sure) b. False

118. Most firms follow the production concept when they face overcapacity.

a. True b. False False (Theme 1 page 5) (100% Sure)

119. A company with limited resources might decide to serve all segments of a

market.

a. Trueb. False (Answer: False; p.50; Moderate)

120. At Air Online, “we create customer connectivity, anytime, anywhere.” is a

product-oriented business definition.

a. Trueb. False

At America Online, “we create customer connectivity, anytime,

anywhere.” is a product-oriented business definition. (Answer:
False; p.38; Moderate)

121. The image a product reflects in the minds of consumers is called market

segmentation.

a. True (Answer: False; p. 50; Easy) b. False

122. Customer Relationship Management (CRM) is nothing more than a

customer data management activity.

. True True (Confirm) (100% Sure) b. False

123. Major factors are changing the face of today’s marketing communications.

Mass markets have fragmented; thus, marketers are shifting away from

mass marketing.
. Tru (Lesson no 32 Page no 160 Old Handouts) b. False

124. A break-even chart shows the total cost and total revenue expected at

various sales volume levels.

. True (Lesson no 25 Pag no 120 Old Handouts) b. False

125. Demand and consumer value perceptions set the floor for prices.

a. True b. False (False; p. 263; Moderate)

126. In industrial markets, product managers have an influence on the

 company’s price-setting decisions.
a. Tru (True; p. 269; Easy) b. False

127. Cost-based pricing relies on consumer perception of value to drive pricing.

a. True b. False (False; p. 267; Easy)

 128. Informative ads are used primarily in the growth stage of the product life

cycle. False Answer: FALSE

a. True b. Diff: 2.

Page Ref: 431.

Skill: Concept

Objective:15-2

129. Overhead cost is another term for variable cost.

a. True b. False (False; p. 266; Easy)

130. Slice of life, lifestyle, and personality symbol are all parts of public

relations. a. True b. False (Lesson no 33 Page no 172 Old Handouts)

131. Percentage -of-sales method wrongly views sales as the cause of promotion

rather than the result.

a. Tru (Lesson no 32 Page no 165 Old Han outs) b. False

132. When a manufacturer seeks a market for by-products and accepts a price

that covers more than the cost of storing and delivering them, it is able to

reduce the main product’s price to make it more competitive. b. False

 a. Tru (True; p. 277; Moderate)

133. An example of service variability is that within a given Marriott hotel, one
registration-desk employee may be cheerful and efficient, whereas another

may be unpleasant and slow.

a. True (100% Sure) b. False

134. Developing a stronger position within several segments creates more total
sales than undifferentiated marketing across all segments.

b. Fal
sea.True(100%Sure)
135. When category,
a company it is called introduces line extension. a new brand
name in the same product

a. True b. False (100% Sure)

Answer: FALSE
Diff: 2 Page Ref: 250
Skill: Concept
Objective: 8-4
136.Lahore potential Florists users, segments first-time markets users, and

into regular groups users of non-users ,of its flow erase-users ,and

services. This firm uses usage rate as the segmentation approach.

a. True b. False

Note: Name difference doubtful

137. Today, most companies have moved away from mass marketing and are
 being choosier about the customers with whom they wish to build

relationships.

a. True (100% Sure) b. False

138. Shopping products are less frequently purchased consumer products and
services that customers compare carefully on suitability, quality, price
and style.

b. Fal
sea.True(100%Sure)

139. Service inseparability means that the quality of services depends on who
provides them, as well as when, where, and how they are provided.

a. Trueb. False (100% Sure)

140.At a recent marketing seminar, the featured speaker stated that a target

market consists of a set of buyers who share common needs or

characteristics that the company decides to serve. You believe this is a

correct definition.

a. True b. False (100% Sure)

141.At this point your company wants to move away from mass marketing and

engage in target marketing. The three steps to take, in order, are market

segmentation, marketing positioning and target marketing.

. True (100% Sure) b. False

142. Commercial accounting is done through a system known as:

a. True b. False False (Confirm) (100% Sure)

143. ABC Interior Designs wants to collect research data through mechanical

observation. The three typical methods are video cameras, checkout

scanners, and internet cookies.

a. Trueb. False (Answer: False; p. 111; Challenging)

144. Marketers all agree that questionnaires are the most common

research instrument.
 a. Tru (Answer: True; p. 111; Easy) b. False

145. An increasing number of retailers and wholesalers have created their own
brands-such as Hyper Star offering variety of food products. This is called

co-branding.

a. True b. False (False; p. 233; Challenging; LO3)

An increasing number of retailers and wholesalers have created their own

brands—such as Wal-Mart offers Sam’s Choice beverages and food products.

This is called co-branding. (False; p. 233; Challenging; LO3)

146. Customer retention is perhaps the best measure of quality-a service firm’s

ability to hang on to its customers depends on how consistently it delivers

value to them.

a. True Answer: TRUE b. False

Diff: 2 Page Ref: 242

Skill: Concept
Objective: 8-3

147. In international product and service marketing, it is important to know

what different colors mean to different countries.

a. True (True; . 232; Easy; LO3) {AACSB: Global} b. False

In international product and service branding, it is important to know what

different words mean in different countries.

(True; p. 232; Easy; LO3) {AACSB: Global}

Note: Marketing and branding difference

148. Programs that include public health campaigns to reduce smoking,

alcoholism, drug abuse, and overeating are examples of the social idea

known as social marketing. b. False

 a. True (Lesson no 13 Pag no 544,545 Original Book)

149. In industrial markets, salespeople outrank top management in determining

the sales price of products.

a. True b. False (False; p. 269; Easy)

150. POP promotions include displays and demonstrations that take place at the
 point of purchase or sale.

a. True (Lesson no 34 Page no 177 Old Handouts) b. False

151. If Canon Camera Company follows a high-price, high-margin strategy, it may

attract competition from Nikon, Minolta and Pentax.

a. Tru (True; p. 273; Moderate) b. False

152. The three characteristics for advertising appeals are: meaningful, believable

and distinctive.

a. True (Lesson no 33 Page no 171 Old Handouts) b. False

153. Because there is such variation among the economies of countries around
the world, it is not practical to segment international markets on the basis of
economic factors.

a. Trueb. False

154. Many marketers believe that behavior variables are the best starting point for
building market segments.
b. False

a. True (Lesson no floor17 Page no 85 Old Handouts)

155. Product costs set ato the price; consumer perceptions of the product’s
value set the ceiling.

b. Fal
sea.True(True;p.263;Easy)
156. Dove marketers can go beyond the brand’s cleaning cream attributes and talk

about the resulting benefit of softer skin. This is known as product attributes in

brand positioning.

a. Trueb. False (False; Challenging; p. 292)

157. Internal marketers face special challenges. They must figure out what

products to introduce to other countries.

 a. True b. False (False; Moderate)

158. Value-based pricing is the reverse of cost-based pricing.

a. True (True; . 264; Challenging) b. False

159. An e-mail from a company that offers free shipping on your next purchase of

more than Rs. 3000/= is an example of sales promotion.

(Doubtful)

a. True b. False

160. Co-branding is a form of product that consists of activities, benefits or

satisfactions offered for sale that are essentially intangible and do not result
in the ownership of anything. Examples are banking, hotel, airline, retail, tax
preparation and home repair. (Doubtful)

a. Trueb. False
161. A company’s total marketing communications mix is also called its promotion
mix.
b. Fal
sea.True(Lessonno32Pageno159OldHandouts)
162. Your assignment at work is to divide buyers into different groups based on
social class, lifestyle and personality characteristics. After a planning session
with the marketing and sales staff, you issue a memo to upper management

recommending psychographic segmentation. You are right on target.b. False

163. One important quality for a brand name is that it should translate easily
into foreign languages.

b. Fal

sea.Truea.True(Lessonno20Pageno97OldHandouts)

164. The simplest pricing method is break-even pricing-adding a standard

markup to the cost of the product.

a. Trueb. False (False; p. 267; Easy)

165. If the pull strategy is effective, consumers will then demand the product from
channel members, who will in turn demand it from producers.
b. False

166. Behavioral segmentation requires finding the major advantages or

features people look for in the product class, the kinds of people who look
for each advantage or feature and the major brands that deliver each
advantage or feature.

a. Trueb.
Falsea.True(Lessonno32Pageno167OldHandouts)
167. The service-profit chain means the set of all product lines and items that a
particular seller offers for sale.
a. Trueb. False

Answer: FALSE
Diff: 2 Page Ref:238
Skill: Concept
Objective: 8-3
168. Competitors prices and offers are external factors that companies have to
deal with.

b. False

169. When a major moving van company sells accessory products that must be used in
moving a household’s furniture, it is practicing captive-product pricing.

b. Fal

sea.True(True;p.268;Easy)a.True(True;p.277;Easy)

170. Shopping For The Rich and Famous is a buying service that helps wealthy

clients find the best buys in exclusive clothing, high-end cars, travel and

financial services. This firm would use income segmentation.

Answer: TRUE
Diff: 2 Page Ref: 194
AACSB: Reflective Thinking Skills

Skill: Application b. False

Objective: 7-2
171. Manufacturers may offer an allowance in return for the retailer’s agreement to
feature the manufacturer’s products in some way.
b. Fal
sea.True(FromGoogle)

Manufacturers also may offer an allowance (usually so much off per

case) in return for the retailer's agreement to feature the
manufacturer's p oducts in some way.

172. Niche marketing offers smaller companies an opportunity to compete by

focusing their limited resources on serving niches that may be unimportant to

or overlooked by larger companies.

a. True
b. False

173. The demand curve shows the number of units the market will buy in a given
 time period at different prices that might be charged. In normal cases,

the higher the price, the higher the demand. a. True

174. Sales promotion consists of short-term incentives to encourage purchases

or sales of a product or service.

175. Consumers position products with or without the help of marketers. b. False

b. Falsea.True(Lessonno34Pageno175OldHandouts)a.True

176. The widespread use of mass marketing has masked the fact that for centuries
consumers were served as individuals where businesses practiced individual
marketing.

b. Fal
sea.True(Answer:True;p.200;Easy;LO4)

177. Karachi Gifts divides its markets into units of nations, regions, and cities.

Bombay uses geographic segmentation.

a. True Answer: TRUE b. False

Diff: 2 Page Ref: 191

AACSB: Analytic Skills
Skill: Application

178. UnsoughtObjective:products7-2 are products and services that the customer usually
buys frequently, immediately, and with a minimum of comparison and buying effort.

a. True
 b. False (Lesson no 19 Page no 93 Old Handouts)

179. We define service as anything that can be offered to a market for attention,
acquisition, use or consumption and that might satisfy a want or need.

a. Trueb. False (100 % Sure)

180. Each firm should be able to find a single way to segment each market.

a. True

b. False (Answer: False; p. 165; Easy)

181. In a product business, products are fairly standardized and can sit on shelves
waiting for customers. In a service business, the customer and front-line
service employee interact to create the service.

182. Packaging does not include the material necessary to ship a product. b. False

a. Trueb.
False.True(Chapterno15Pageno634OriginalBook)
183. This type of segmentation uses different marketing approaches for different

time periods of peoples lives and different family situations. This

segmentation method is called demographic.

a. Trueb. False (Answer: False; p. 167; Moderate)

184. Gender segmentation has long been used in clothing, cosmetics, toiletries and
magazines.
b. False

a. Truesupport(Chapter no 10 identifyPagno 401 Original Book)

185. Productsservices the product or brand, describe several things about the

product, and promote the product through attractive graphics.

 a. True b. False (Lesson no 20 Pag o 99 Old Handouts)

186. A company’s product mix has four important dimensions: width, length, depth

and consistency.

a. True (Lesson no 13 Page no 570 Original Book) b. False

187. Developing a stronger position within several segments creates more

total sales than undifferentiated marketing across all segments.

b. False
187. 188. The
186. brand
a. True 188.no87its
of ano 18 Pagdetermine
(Lesson Old

product can customer value.

Handouts)

a. True (True; p. 226; Moderate; LO2) b. False

189. Style is a larger concept than design. Design describes the appearance of a

product.

a. Trueb. False (Lesson no 20 Page no 96 Old Handouts)

190. Customers come to know a brand through a wide range of contacts and touch
points. These include word of mouth, personal interactions with company
Web pages. Many brands are not maintained by advertising but by brand
experience.

b. Fal
sea.True(Chapterno13Pageno567OriginalBook)

Today, customers come to know a brand through a wide range of

contacts and touch points . These include advertising, but also
personal experience with the brand, word of mouth, personal
interactions with company people, telephone interactions,
company Web pages and many others. (Chapter no 13 Page no 567
Original Book)
191. A product’s position is the way the product is defined by the retailers who sell
it to target markets. It is how it is defined on important attributes the place the
product occupies in the retailers minds relative to competing products.

(Read Lesson no 18 Page no 88 Old Handouts)

a. Tru b. False

192. An aspect of managing service differentiation is in the company’s service

delivery.

a. True (100% Sure) b. False

193. Research about and planning for loyalty status as a segmentation approach is

generally not useful or practical for most firms.

a. Trueb. False (Answer: False; p. 173)

194. Kia offers a new car model with the same features as a comparable but higher
priced Toyota or Ford and provides a longer warranty. Kia is following a more-
for-less strategy.

a. True Answer: FALSE

Diff: 3 Page Ref: 213

AACSB: Analytic Skills
Skill: Application
Objective: 7-4

195. Maslow’s theory is that human needs are arranged in a hierarchy. They
include physiological needs, safety needs, social needs, esteem needs, and
self-actualization needs. An unsatisfied need motivates one to take action to
satisfy it.
196. A business marketer normally deals with far fewer buyers than the
b.

False consumer marketer does.

b. Fals
ea.True(Answer:True;p.139;Moderate)a.True(Lessonno16Pageno74OldHandouts)

197) The demand curve shows the number of units the market will buy in a given
time period at different prices that might be charged. In normal cases, the
higher the price, the lower the demand.
 a. True Answer: TRUE b. False

Diff: 2 Page Ref: 302

Skill: Concept
Objective: 10-3

1.
A. True (Page no 788 original book not handouts)

The most effective consumer promotion tool is sampling. B. False

2. Major factors are changing the face of today’s marketing communications.

Mass markets have fragmented, thus, marketers are shifting away from mass
marketing.
A. Tru (Page no 720 original book not handouts) B. False

3. Companies that set a low initial price in order to get their “foot in the

door” quickly and deeply, attract a large number of buyers quickly, and
(False; p. 275 ; Easy)

win a large market share practice market-skimming pricing.

4. When a manufacturer seeks a market for by-products and accepts a price
that covers more than the cost of storing and delivering them, it is able to
reduce the main product’s price to make it more competitive.
(True;simplest.277; Moderatmethod)

5. The pricing is break-even pricing—adding a standard markup to the cost

of the product.

(False; p. 267; Easy)

6. Environmental elements are categorized as external factors that affect

pricing decisions.
Answer: TRUE
Diff: 2Page Ref: 300
 Skill: Concept
Objective: 10-3

7. POP promotions include displays and demonstrations that take place at

the point of purchase or sale.
A. True (Original book page no 788 not handouts) B. False

8. If demand changes greatly with price, we say the demand is inelastic.

Answer: FALSE
Diff: 2Page Ref: 303
Skill: Concept
Objective: 10-3
 Pricing often plays an important role in helping to accomplish company’s

9. multi-level objectives.

(True; p. 263; Earesy)

10 Informative ads used primarily in the growth stage of the product life

. cycle.A.True

B. Falsthe

11. The more elastic the demand, the more it pays for the seller to raise

price.

(False; p. 273; Challenging)

12. Slice of life, lifestyle and personality symbol are all parts of

public relations.

A. True B.False (Book page no 769 original book not handouts) 13. If Canon
Camera Company follows a high-price, high-margin strategy, it

may attract competition from Nikon, Minolta, and Pentax.

(True; p. 273; Moderate)

14. If the pull strategy is effective, consumers will then demand the product
from channel members, who will in turn demand it from producers.
Answer: TRUE
Diff: 2Page Ref: 425
Skill: Concept

15. Companies that set a low initial price in order to get their “foot in the
door” quickly and deeply, attract a large number of buyers quickly, and
win a large market share practice market-skimming pricing.
(False; p. 275; Easy)

16. Pricing often plays an important role in helping to accomplish

a company’s multi-level objectives.

 (True; . 263; Easy)

17. A specific communication task to be accomplished with a specific target

audience during a specific period of time is called an advertising

objective.
Dem and
B. False
A. Tru (Original book page no 905)

18.(False; p.and consumer value perceptions set the floor for prices.

263; Moderate)

Manufacturers may offer an allowance in return for the retailer's agreement

19. to feature the manufacturer's products in some way.
A. True (Page no 178 Old Handouts) B. False

20. Sales promotion consists of short-term incentives to encourage the purchase

or sale of a product or service.
 A. True (Page no 200 Old Handouts) B. False

When a major moving van company sells accessory products that must be

21. used in moving a household’s furniture, it is practicing captive -product

pricing.

(True; p. 277; Easy)

22. Value-based pricing is the reverse of cost-based pricing.

23. Product costs set a floor to the price; consumer perceptions of the product's
value set the ceiling.

Answer: TRUE

Diff: 2Page Ref: 291(True;p.264;Challenging)

Skill: Concept
Objective: 10-2

Competitors’ prices and offers are external factors that companies have to

24. deal with.

(True; p. 268; Easy)

25. The demand curve shows the number of units the market will buy in
a given time period at different prices that might be charged. In
normal cases, the higher the price, the higher the demand.
(False; p. 272; Easy)

21. (True; p.
269; Easy) 26. Value-based pricing is when costs vary directly with
the level of product.

(False; p. 264; Moderate)

27. The most expensive consumer promotion tool is sampling. B. False

 A. Trubased(Page no 144 Old Handouts)

28. Cost- pricing relies on consumer perception of value to drive pricing.

(False; p. 267; Easy)

29. Overhead cost is another term for variable cost.

(False; p. 266; Easy)

30. In industrial markets, product managers have an influence on the

company’s price-setting decisions.

31. The percentage-of-sales method wrongly views sales as the cause of promotion
rather than the result.

Answer: TRUE
Diff: 2 Page Ref: 423
Skill: Concept
Objective: 14-4
32. A company’s total marketing communications mix is also called its promotion
mix.
. True (Page no 160 old handouts) B. F lse

33. An e-mail from a company that offers free shipping on your next purchase

of. more than Rs3000/= is an example of sales promotion.

34. Advertisers look for media that showcase the product effectively.
B. False

True

Fashions are best advertised on television, and automobile performance

is best in color magazines. B. False (Pag no 174 old handouts)

A. True

35. In industrial markets, salespeople outrank top management in

(False; p. 269 ; Easy)

determining the sales price of products.

(False; p. 264 ; Mo dera te)

36. Value-based pricing is when costs vary directly with the level of product.

37. The three characteristics for advertising appeals are: meaningful,

A. T ru (Original Boo k pag no 8 03, 80 4)

believable and distinctive. B. False

38. A break-even chart shows the total cost and total revenue expected at
(T rue; p. 26 7; E asy)

various sales volume levels.

39. The media planner has to know the reach, frequency, and impact of each

True (Original Book Page no 807)

 MANAGING MARKETING INFORMATION

MULTIPLE CHOICE QUESTIONS

8. In 1985, Coca-Cola made a major marketing blunder by dropping their flagship

brand (Coca-Cola) in favor of New Coke. Quick reaction to the blunder saved the
company from potential disaster. Looking back, marketers can now see that a
major problem for Coca-Cola was that it:
A. did not spend enough money on advertising to make the new brand work.
B. defined its marketing research problem too narrowly.

C. failed to take into account the growing influence of the Internet on consumer
spending.
D. failed to account for the marketing power of rival Pepsi Cola.

Answer: (b) Difficulty: (3) Page: 154

B A _________________ consists of people, equipment, and procedures to gather,

sort, analyze, evaluate, and distribute needed, timely, and accurate information to
marketing decision makers.
A. management information system
B. marketing information system
C. financial information system
D. management intelligence plan

Answer: (b) Difficulty: (2) Page: 156

10.Marketing information systems begin and end with information users. They
_______________, develop needed information, and distribute information.
A. assess information needs
B. forecast problem situations
C. gather marketing intelligence
D. tighten internal security over information

Answer: (a) Difficulty: (2) Page: 156, Figure 5-1

11. In a marketing information system, it is necessary to develop needed information. All
of the following would be primary sources of this needed information EXCEPT:

A. psychoanalytical models.
B. internal company databases.
C. marketing intelligence.
 15.marketing research.

Answer: (a) Difficulty: (2) Page: 157-160

16.A good marketing information system balances the information managers would
like to have against:
information that competitors have.
information that is available.
what they really need and what is feasible to offer.
what is supplied by consultants.

Answer: (c) Difficulty: (2) Page: 157

17.One of the greatest problems in obtaining and accessing information that is

relevant to a marketing manager is:
the intelligence of the manager.
the cost of obtaining the information.
the number of people that are seeking the information.
a cataloging system for the information.

Answer: (b) Difficulty: (2) Page: 157

18.A(n) __________________ is a computerized collection of information obtained

from data sources within the company.
retrieval system
marketing research report
flow diagram and a PERT chart
internal database

Answer: (d) Difficulty: (1) Page: 157

19.Information in the company database can come from many sources. Which of the
following would not be chief among these sources?
the accounting department
the manufacturing department
the marketing department
interviews with stockholders
Answer: (d) Difficulty: (1) Page: 158

20.Which of the following information forms available to the marketing manager

can usually be accessed more quickly and cheaply than other information sources?
marketing intelligence
marketing research
customer profiles
internal databases
Answer: (d)

7. One of the most common problems with using internal information is that:

a since it was probably collected for some other purpose, it may be incomplete
or wrong.
b it is usually expensive to retrieve.

c top executives are usually unwilling to relinquish data, therefore, the data has
limits.
d the data is almost always unsecured and, therefore, suspect as to reliability.

Answer: (a)

8. ______________ is(are) the systematic collection and analysis of publicly available

information about competitors and developments in the marketing environment.
Marketing research
Internal company records
Marketing intelligence
Competitor analysis

Answer: (c)

13. The goal of marketing intelligence is to:

a. improve strategic decision making.
b. improve external security of the organization.
c. prevent regulators from persecuting the company or its officers.
d. monitor employees and ensure the company against leaks or fraud.

Answer: (a) Difficulty: (2) Page: 158

17.The systematic design, collection, analysis, and reporting of data relevant to a

specific marketing situation facing an organization is called:
a internal company records.
b marketing research.
c marketing implementation.
d marketing intelligence.
Answer: (b) Difficulty: (1) Page: 160

18.If Compaq Computers wants to know how many and what kinds of people or
companies will buy its new light-weight super-fast notebook computer, it would
probably undertake which of the following?
internal company records search
marketing research
marketing implementation analysis
marketing intelligence
Answer: (b) Difficulty: (2) Page: 160

21.Typical situations in which ________________ is used include market potential and

market share studies, assessments of customer satisfaction and purchase behavior,
and/or studies of pricing, product, distribution, and promotion activities.
b. marketing intelligence
c. marketing control
d. internal company records
e. marketing research

Answer: (d) Difficulty: (2) Page: 160

35.The first step in the formal marketing research process is best described as being one
where the marketing manager has to:
a. define the problem and research objectives.
b. interpret and report the findings.
c. develop the research plan for collecting information.
d. implement the research plan, and collect and analyze the data.

Answer: (a) Difficulty: (1) Page: 160, Figure 5-2

43.Managers believe that the hardest step to accomplish successfully in the marketing
research process is the one where the marketing manager has to:
a. define the problem and research objectives.
b. interpret and report the findings.
c. develop the research plan for collecting information.
d. implement the research plan, and collect and analyze the data.

Answer: (a) Difficulty: (2) Page: 160, Figure 5-2

45.When a manager knows that something is wrong, but is unsure of the specific causes,
the marketing research process is most likely to be in which of the following stages?
a define the problem and research objectives
b interpret and report the findings
c develop the research plan for collecting information
d implement the research plan, collect, and analyze the data
Answer: (a) Difficulty: (2) Page: 160

46.After the problem has been defined carefully, the next step in the marketing research
process is to:
b. develop the product concept.
c. develop the advertising campaign.
d. develop the research plan for collecting information.
e. proceed with collecting the information.
Answer: (c) Difficulty: (1) Page: 160

52.________________ is marketing research to gather preliminary information that will

help define problems and suggest hypotheses.
Descriptive research
Causal research
Exploratory research
Experimental research

Answer: (c) Difficulty: (1) Page: 160

53.The type of research used to gather preliminary information to help generate research
hypotheses is called:
descriptive research.
causal research.
exploratory research.
experimental research.

Answer: (c) Difficulty: (2) Page: 160

55.__________________ is marketing research to better describe marketing problems,

situations, or markets.
a Descriptive research
b Causal research
c Exploratory research
d Experimental research

Answer: (a) Difficulty: (1) Page: 160

56.The type of research used to describe things such as the market potential for a product
is called:
a descriptive research.
b causal research.
c exploratory research.
d investigative research.
Answer: (a) Difficulty: (2) Page: 160

57.___________________ is marketing research to test hypotheses about cause-and-

effect relationships.
a. Descriptive research
b. Causal research
c. Exploratory research
d. Experimental research
Answer: (b) Difficulty: (1) Page: 160

58.The type of research used to test hypotheses about cause-and-effect relationships is

called:
descriptive research.
causal research.
exploratory research.
investigative research.

Answer: (b) Difficulty: (1) Page: 160

59. The owner of a small men’s clothing store has noticed that sales for men’s suits are
especially high on Saturdays and at the end of the month. If he chooses to investigate this
phenomenon he would probably choose which of the following research formats?

descriptive research
causal research
exploratory research
investigative research

Answer: (b) Difficulty: (3) Page: 160

b The second step of the marketing research process is ____________________.

During this step an outline of sources of existing data, specific research approaches,
contact methods, sampling plans, and instruments that researchers will use to gather
new data are presented.
59. defining the problem and research objectives
60.implementing the research plan
61. developing the research plan for collecting information
62.interpreting and reporting the findings

Answer: (c) Difficulty: (1) Page: 160, Figure 5-2

c. Research objectives can be translated into specific information needs. Which of the
following would not be a good example of such specific information needs that could
be matched to research objectives as applied to consumers?
60. demographic, economic, and lifestyle characteristics of users
61.consumer-usage patterns
62. profit margins
63.attitudes toward proposed new packaging

Answer: (c) Difficulty: (2) Page: 161

65.__________________ is information that already exists somewhere, having been
collected for another purpose.
64. Experimental information
65.External information
66. Primary data
67.Secondary data

Answer: (d) Difficulty: (1) Page: 161

67. _________________ is information collected for the specific purpose at hand.

a. Experimental information
b. External information
c. Primary data
d. Secondary data

Answer: (c) Difficulty: (1) Page: 161

b The first type of data normally collected and processed in a research effort is called
____________________ data.
67. experimental
68.external
69. primary
70.secondary

Answer: (d) Difficulty: (2) Page: 161

c. _________________ are computerized collections of information available from

online commercial sources or via the Internet.
68. Internal databases
69.Intranet databases
70. Online databases
71.Synergistic databases
Answer: (c) Difficulty: (1) Page: 161

70. Which of the following would be a good example of an online database?

Linux
LEXIS-NEXIS
AOL
Quicken

Answer: (b) Difficulty: (2) Page: 161

74. All of the following are advantages of using secondary data EXCEPT:
b. secondary data can be obtained from either internal or external sources.
c. secondary data can be obtained more quickly than primary data.
d. secondary data usually costs more (but is usually worth it) than primary data.

e. secondary data can often provide data that an individual company cannot collect on
its own.

Answer: (c) Difficulty: (3) Page: 161, 163

76. Problems associated with secondary data include all of the following EXCEPT:
a. consistency.
b. relevancy.
c. accuracy.
d. current status (currency).

Answer: (a) Difficulty: (3) Page: 163

81.Designing a plan for primary data collection usually calls for decisions in all of the
following areas EXCEPT:
a payment methods.
b research approaches.
c contact methods.
d research instruments.

Answer: (a) Difficulty: (2) Page: 164, Table 5-2

82.________________ research is the gathering of primary data by observing relevant

people, actions, and situations.
Questionnaire
Observational
Survey
Experimental

Answer: (b) Difficulty: (1) Page: 164

89.Steelcase office equipment company, when designing its highly successful Personal
Harbor modular office units, set up video cameras at various companies to study
motions and behavior patterns that customers themselves might not even notice.
This would be an example of which of the following research approaches?
a questionnaire research
b observational research
c survey research
d experimental research
Answer: (b) Difficulty: (3) Page: 164

90.A wide range of companies now use ___________ research—which combines

intensive observation with customer interviews—to gain deep insights into how
customers buy and live with their products.
a. experimental
b. dyad
c. ethnographic
d. experimental

Answer: (c) Difficulty: (2) Page: 164

91.A people meter or a checkout scanner would be examples of which of the following
forms of research?
b. ethnographic
c. survey
d. experimental
e. mechanical

Answer: (d) Difficulty: (2) Page: 166

96.______________ is the gathering of primary data by asking people questions about

their knowledge, attitudes, preferences, and buying behavior.
a Observational research
b Survey research
c Experimental research
d Mechanical research

Answer: (b) Difficulty: (1) Page: 166, 167

99. The most widely used method for primary data collection is called:
a. observational research.
b. survey research.
c. experimental research.
d. mechanical research.
Answer: (b) Difficulty: (3) Page: 166

100. Electronic monitoring systems that link consumers’ exposure to television

advertising and promotion (measured using television meters) with what they buy
in stores (measured using store checkout scanners) are called:
covert intelligence devices.
single-source data systems.
motivational research systems.
subliminal persuasion measurement devices.
Answer: (b) Difficulty: (3) Page: 167

101. The major advantage of survey research is its:

a simplicity.
b structure.
c organization.
d flexibility.

Answer: (d) Difficulty: (2) Page: 167

103. ________________ is the gathering of primary data by selecting matched groups

of subjects, giving them different treatments, controlling related factors, and checking
for differences in group responses.
a Observational research
b Survey research
c Experimental research
d Mechanical research

Answer: (c) Difficulty: (2) Page: 167

105. Which of the following common survey methods is rated ―excellent‖ for the
control of the sample?
a. mail
b. telephone
c. personal
d. online

Answer: (b) Difficulty: (3) Page: 167, Table 5-3

106. Which of the following common survey methods is rated ―poor‖ in terms of
speed of data collection?
b. mail
c. telephone
d. personal
e. online
Answer: (a) Difficulty: (2) Page: 167, Table 5-3

b Of all the survey contact methods available for the marketing researcher, the

_______________ method is the only one rated as ―excellent‖ in the cost category
(it can collect many responses cheaply).
106. mail
107. telephone
108. personal
109. online
Answer: (d) Difficulty: (2) Page: 167, Table 5-3

c. Which of the following common survey methods is rated ―excellent‖ in terms of

flexibility?
107. mail
108. telephone
109. personal
110. online

Answer: (c) Difficulty: (3) Page: 167, Table 5-3

111. When personal interviewing involves inviting six to ten people to gather for a
few hours with a trained interviewer to talk about a product, service, or
organization, the method is called:
a. selective sponsorship.
b. probing.
c. focus group interviewing.
d. the Delphi method.

Answer: (c) Difficulty: (2) Page: 168

112. One of the problems with focus group interviewing is the potential for greater:
a. interviewer bias.
b. respondent boredom.
c. respondent ignorance.
d. interviewer incompetence.

Answer: (a) Difficulty: (2) Page: 168

113. Sam Moise goes to a local cybercafe once a week to participate in a unique form
of marketing research. He sits at one of the computers in the cafe, receives questions
from a pre-programmed disk, reads the questions, and types in his answers while an
interviewer is present in the cafe to monitor and assist with the process. Which of the
following would be the best description of the form of research in which Sam has just
been a participant?
a mechanical interviewing
 b computer-assisted interviewing
c focus group interviewing
d online or Internet interviewing

Answer: (b) Difficulty: (2) Page: 168

120. When a marketing research organization chooses a segment of the population

that represents the population as a whole, they have chosen a _______________.
a. group
 121. bi-variant population
122. sample
123. market target

Answer: (c) Difficulty: (1) Page: 169

135. Designing the sample in a research process requires three decisions. Which of
the following is not one of those decisions?
b. Who is to be surveyed?
c. How many people are to be surveyed?
d. How should the people in the survey be chosen?
e. Who will check the accuracy of the sample?

Answer: (d) Difficulty: (2) Page: 169, 172

139. When the researcher is using a _____________, each population member

has a known chance of being included in the sample.
b. sampling unit
c. sample size measure
d. probability sample
e. nonprobability sample

Answer: (c) Difficulty: (2) Page: 169

140. When the sampling error cannot be calculated due to the method used to
select the sample, the researcher has just used a(n):
a. sampling unit sample.
b. inverted sample.
c. probability sample.
d. nonprobability sample.

Answer: (d) Difficulty: (3) Page: 169

144. If the researcher (because of time or cost constraints) selects the easiest
population members from which to obtain the information, he or she has just
selected a(n):
a judgment sample.
b sample random sample.
c convenience sample.
 d stratified random sample.

Answer: (c) Difficulty: (2) Page: 169, Table 5-4

145. If the researcher is faced with a research problem wherein the population needs
to be divided into mutually exclusive groups (such as age groups), and random
samples are drawn from each group, the researcher has just selected a(n):
a. judgment sample.
 154. sample random sample.
155. convenience sample.
156. stratified random sample.

Answer: (d) Difficulty: (3) Page: 169, Table 5-4

156. If every member of the population has a known and equal chance of being
chosen to survey, then the researcher has just used a(n):
a judgment sample.
b sample random sample.
c convenience sample.
d stratified random sample.

Answer: (b) Difficulty: (2) Page: 169, Table 5-4

157.Perhaps the most explosive issue facing online researchers concerns:

a the extremely high costs of online research.
b consumer privacy.
c lack of accuracy with respondent responses.
d difficulty in verifying sample demographics.

Answer: (b) Difficulty: (3) Page: 171, Marketing at Work 5-2

158. ____________________ include all the possible answers, and subjects make
choices among them.
Closed-parameter questions
Open-end questions
Closed-end questions
Conditioned response questions

Answer: (c) Difficulty: (2) Page: 173

161. _________________ allow respondents to answer questions in their own words.

a. Closed-parameter questions
b. Open-end questions
c. Closed-end questions
d. Conditioned response questions
Answer: (b) Difficulty: (1) Page: 173

162. If a researcher wanted to measure a respondent’s physical responses

with a mechanical device, he or she could use a(n):
b. galvanometer.
c. people meter.
d. scanner.
e. brain probe.
Answer: (a) Difficulty: (2) Page: 173

164. In recent years, many companies have acquired or developed special software
and analysis techniques called ________________for integrating and applying
the mountains of individual customer data contained in their databases.
b. integration management
c. people probes
d. customer relationship management
e. psychographics

Answer: (c) Difficulty: (2) Page: 175

165. Francis Smith wishes to pull psychographic data about customers’ wants and
desires from the company’s database. The company has been maintaining elaborate
records about the wants and desires of its customers for years in what would now be
called a data warehouse. When Francis pulls the needed data gems from the data
warehouse, she has just participated in the process of:
a. data research.
b. nonmetric-multidimensional scaling.
c. data mining.
d. data probing.

Answer: (c) Difficulty: (2) Page: 176

167. Increasingly, companies are allowing key customers and value-network

members to access account and product information and other data on a
company’s _______

to update their accounts, arrange purchases, and check orders against

inventories to improve customer service.
a. Internet
b. intranet
c. Web-net
d. extranet

Answer: (d) Difficulty: (3) Page: 178

168. International marketing researchers follow _______________ steps as(than)
domestic researchers do.
a. the same
b. more reduced
c. more expanded
d. more primitive

Answer: (a) Difficulty: (1) Page: 180

170. All of the following would be among the problems faced by international researchers
EXCEPT:
b. the inability on the part of world consumers to understand marketing.
c. the scarcity of good secondary data in the international arena.
d. the respondents are more difficult to reach.
e. the cultural differences in the world community.

Answer: (a) Difficulty: (2) Page: 180

171. Increasing consumer resentment has become a major problem for the
research industry. For example, in a recent poll, _________ of Americans now
refuse to be interviewed in an average survey.
10 percent
20 percent
25 percent
38 percent

Answer: (d) Difficulty: (3) Page: 182

172. One common misuse of marketing research findings in contemporary business

is the tendency for marketing research to:
b. become a vehicle for pitching the sponsor’s products.
c. become a vehicle for discriminating in the marketplace.
d. become a means for raising prices.
e. become a means for unfair competition.

Answer: (a) Difficulty: (3) Page: 183

TRUE/FALSE QUESTIONS
176. A system that uses people, equipment, and procedures to gather, sort,
analyze, evaluate, and distribute needed, timely, and accurate information to
marketing decision makers is called a marketing information system.

Answer: (True) Difficulty: (1) Page: 156

177. One of the components of an organization’s marketing information

system is marketing intelligence.

Answer: (True) Difficulty: (1) Page: 156, 158, Figure 5-1

73. A good marketing information system balances the information users’ ability to pay
 against a hierarchy of their needs.

Answer: (False) Difficulty: (3) Page: 157

74. By itself, information has no worth.

Answer: (True) Difficulty: (2) Page: 157

178. One of the problems with internal databases is the slowness of access and
cost associated with these information sources.

Answer: (False) Difficulty: (2) Page: 158

180. Marketing research is the systematic collection and analysis of publicly

available information about competitors and developments in the marketing
environment.

Answer: (False) Difficulty: (2) Page: 158

183. The first step in the marketing research process is to define the problem and
research objectives.

Answer: (True) Difficulty: (1) Page: 160, Figure 5-2

184. Descriptive research is marketing research to gather preliminary information

that will help define problems and suggest hypotheses.

Answer: (False) Difficulty: (2) Page: 160

189. The objective of causal research is to gather preliminary information that

will help define the problem and suggest hypotheses.
Answer: (False) Difficulty: (2) Page: 160

80. Secondary data is information collected for the specific purpose at hand.

Answer: (False) Difficulty: (2) Page: 161

81. A good example of an online database is LEXIS-NEXIS.

Answer: (True) Difficulty: (2) Page: 161

190. Primary data can usually be obtained more quickly and at a lower cost
than secondary data.

Answer: (False) Difficulty: (1) Page: 163

191. Ethnographic research is used to gain deep insights into how customers buy
and live with their products.

Answer: (True) Difficulty: (1) Page: 164

84. One way to conduct observational research would be to use a people meter.

Answer: (True) Difficulty: (2) Page: 166

192. Observational research is the gathering of primary data by asking people

questions about their knowledge, attitudes, preferences, and buying behavior.

Answer: (False) Difficulty: (1) Page: 164, 166

86. The mail survey technique is rated ―excellent‖ in the flexibility category.

Answer: (False) Difficulty: (2) Page: 167, Table 5-3

194. The telephone survey technique is rated as being ―excellent‖ in the

control of sample category.

Answer: (True) Difficulty: (3) Page: 167, Table 5-3

195. The only survey method that receives an ―excellent‖ rating with respect to cost
is the online method of survey research.

Answer: (True) Difficulty: (2) Page: 167, Table 5-3

197. Because interviewers have more freedom in personal interviews while

conducting a focus group, the problem of interviewer bias is very slight.

Answer: (False) Difficulty: (2) Page: 168

198) With a sample random sample, the researcher finds and interviews a
prescribed number of people in each of several categories.

Answer: (False) Difficulty: (2) Page: 169, Table 5-4

8. With a stratified random sample, the population is divided into mutually exclusive
groups and the researcher draws a random sample from each group.

Answer: (True) Difficulty: (2) Page: 169, Table 5-4

92. Open-end questions allow respondents to answer in their own words.

Answer: (True) Difficulty: (1) Page: 173

9. A customer touch point is a company-wide electronic storehouse of customer
information.

Answer: (False) Difficulty: (1) Page: 175

15.Marketing information has no value until it is used to make better marketing

decisions.

Answer: (True) Difficulty: (1) Page: 177

22.Because of the complexity and cost of secondary data collection, observation,

surveys, and experiments, small organizations with small budgets can rarely use
and benefit from marketing research done on an informal basis.

Answer: (False) Difficulty: (3) Page: 180

24.Many consumers feel positively about marketing research and believe that it serves
a useful purpose.

Answer: (True) Difficulty: (1) Page: 182

Community
 Click here to Save Answer & Move to Next Question

Bottom of Form

Question # 1 of 15 ( Start time: 09:33:05 PM ) Total Marks: 1

―The task of dealing with the ongoing reality of demographic change‖ statement refers to which of the following Cs?

Select correct option:

Challenge

TRUE

Care

Choice
 Community

Question # 2 of 15 ( Start time: 09:34:28 PM ) Total Marks: 1

Consumers are spending more on products and services that will improve their lives rather than their image‖ reflects which
aspect of the cultural environment?

Select correct option:

 People's view of others

TRUE
People's view of themselves

People's view of organizations

People's view of nature

Question # 3 of 15 ( Start time: 09:35:49 PM )

Which of the following is NOT a part of the macro-environment?

Select correct option:

Demographic forces

Natural forces

Competitors' forces

Political forces Total Marks: 1

Question # 4 of 15 ( Start time: 09:36:37 PM ) Total Marks: 1

Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay
its bills and support other SBUs that need investment.

Select correct option:

TRUE
 Stars

Cash cows

TRUE

Question marks

Stars and cash cows

Question # 5 of 15 ( Start time: 09:37:59 PM ) Total Marks: 1

Political force is one of the forces of marketing macro environment. How marketers view political forces?

Select correct option:

Easily ignored
 Easily influenced

Simple to recognize

Beyond their control

TRUE

Question # 6 of 15 ( Start time: 09:38:48 PM ) Total Marks: 1

Which one of the following is NOT a part of market potential

Select correct option:

 Size

Growth rate

Size and growth rate

Inflation

TRUE

Question # 7 of 15 ( Start time: 09:39:55 PM ) Total Marks: 1

Which of the following concept best describes the situation when the product’s cost is too high and marketer looks for ways to
bring it down?

Select correct option:

Selling concept
 Product concept

Production concept

TRUE

Marketing concept

Question # 8 of 15 ( Start time: 09:41:13 PM ) Total Marks: 1

Collecting, analyzing and interpretation of data refer to which of the following concepts?

Select correct option:

 Marketing research

TRUE

Marketing intelligence

Marketing information

Marketing knowledge

Question # 9 of 15 ( Start time: 09:42:30 PM ) Total Marks: 1

Which one of the following represents large growing kid and teen market?

Select correct option:

Baby boomers
 Generation-X

Generation-Y

Echo boomers

TRUE

Question # 10 of 15 ( Start time: 09:43:05 PM ) Total Marks: 1

Which of the following is a synonym name of Echo boomers?

Select correct option:

Baby boomlets

TRUE
 Baby boomers

Generation-X

Generation-Y

Question # 11 of 15 ( Start time: 09:43:38 PM ) Total Marks: 1

What is the first step in a strategic planning process

Select correct option:

Set objectives and goals

Define the company mission

TRUE

Plan marketing strategies

 Develop the business portfolio

Question # 12 of 15 ( Start time: 09:45:00 PM ) Total Marks: 1

Pak Suzuki Motor Company is introducing a faster model of car in the market regardless of the need of the customers. Pak
Suzuki Motor Company has characteristics associated with which of the following concepts?

Select correct option:

Production

TRUE

Sales
 Marketing

Social

Question # 13 of 15 ( Start time: 09:46:23 PM ) Total Marks: 1

Society and culture shape the basic form of human needs refers to which one of the following option?

Select correct option:

Needs

TRUE

Wants

Values

An exchange
Question # 14 of 15 ( Start time: 09:47:47 PM ) Total Marks: 1

Which one of the following is a first step of the marketing process?

Select correct option:

Selecting target markets

Analyzing marketing opportunities

TRUE

Managing the marketing effort

 Developing the marketing mix

Question # 15 of 15 ( Start time: 09:49:01 PM ) Total Marks: 1

What is the basic objective of organization?

Select correct option:

Making a Profit

TRUE

Marketing the product

Time Left

Satisfying the customers

Maintaining relationship with the customers

 66

sec(s)

Quiz Start Time: 05:22 PM

Question # 1 of 15 ( Start time: 05:22:39

Total Marks: 1

PM )

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers
examines product labels before making a product selection in the supermarket? By which
method this study would be accomplished?
Select correct option:

Focus groups
 Mail surveys

Personal interview s

Observation

TRUE

Click here to Save Answ er & Move to Next Question

84
Time Left sec(s)

Quiz Start Time: 05:22 PM

Question # 2 of 15 ( Start time: 05:24:08

Total Marks: 1

PM )

Which one of the following option is NOT correct for marketing management?
Select correct option:

It increases demand

It reduces demand

It destroys demand

TRUE

It finds demand

Click here to Save Answ er & Move to Next Question

 59
Time Left sec(s)

Quiz Start Time: 05:22 PM

Question # 3 of 15 ( Start time: 05:24:39

Total Marks: 1

PM )

Political force is one of the forces of marketing macro environment. How marketers view
political forces?

Select correct option:

Easily influenced

Beyond their control

TRUE

Easily ignored
 Simple to recognize

Click here to Save Answ er & Move to Next Question

69
Time Left
sec(s)

Quiz Start Time: 05:22 PM

Question # 4 of 15 ( Start time: 05:26:08

Total Marks: 1

PM )

A market or an organization where a specific market plan is developed for each specific
market or customer refers to which of the following organizations?

Select correct option:

Functional organization

Geographic organization

Product management organization

Customer management organization

Click here to Save Answ er & Move to Next Question

80
Time Left
sec(s)
Quiz Start Time: 05:22 PM

Question # 5 of 15 ( Start time: 05:27:08

Total Marks: 1

PM )

Which of the following sets refers to the sequence of marketing management functions?

Select correct option:

Control – implementation – market planning

Market planning – control – implementation

Implementation – control – market planning

 Marketing planning – implementation - control

Click here to Save Answ er & Move to Next Question

59
Time Left sec(s)

Quiz Start Time: 05:22 PM

Question # 6 of 15 ( Start time: 05:27:42

Total Marks: 1

PM )

Which of the following is a synonym name of Echo boomers?

Select correct option:

Baby boomlets

Baby boomers
 Generation-X

Generation-Y

Click here to Save Answ er & Move to Next Question

83
Time Left
sec(s)

Quiz Start Time: 05:22 PM

Question # 7 of 15 ( Start time: 05:28:56

Total Marks: 1

PM )

Marketing intermediary is one of the forces of marketing micro environment. What roles do
they play?

Select correct option:

Identify individuals & households

Identify marketing service agencies

Promote, sell & distribute goods to final buyers

Minimize supply costs to attract customers

Click here to Save Answ er & Move to Next Question

 Time Left

59
sec(s)

Quiz Start Time: 05:22 PM

Question # 8 of 15 ( Start time: 05:29:26

Total Marks: 1

PM )

Which one of the following SBUs is low-growth, high share businesses which generate a lot
of cash that the firm uses to pay its bills and support other SBUs that need investment.

Select correct option:

Stars

Cash cow s
 Question marks

Stars and cash cow s

Click here to Save Answ er & Move to Next Question

84
Time Left
sec(s)

Quiz Start Time: 05:22 PM

Question # 9 of 15 ( Start time: 05:30:22

Total Marks: 1

PM )

Which one of the following set is considered as a fit-match of firm?

Select correct option:

Opportunities – strength
 Opportunities – w eaknesses

Opportunities – customer demand

Customer value – w eakness

Click here to Save Answ er & Move to Next Question

74
Time Left sec(s)

Quiz Start Time: 05:22 PM

Question # 10 of 15 ( Start time: 05:30:54
Total Marks: 1

PM )

Measure and evaluate performance is the part of which marketing function

Select correct option:

Marketing Analysis

Marketing Implementation

Marketing Planning

Marketing Control
 Click here to Save Answ er & Move to Next Question

77
Time Left
sec(s)

Quiz Start Time: 05:22 PM

Question # 11 of 15 ( Start time: 05:31:36

Total Marks: 1

PM )

Which one of the following is an acronym of SWOT?

Select correct option:

Strategy, w orking, opinion, tactical

Strengths, w eaknesses, opportunities, threats

 Strategy, w ork, openness, toughness

Strategy, w eakness, opinions, tactics

Click here to Save Answ er & Move to Next Question

85
Time Left
sec(s)

Quiz Start Time: 05:22 PM

Question # 12 of 15 ( Start time: 05:32:16

Total Marks: 1

PM )

Which method of research can be used to obtain information if people are unwilling or
unable to provide?

Select correct option:

Observation

Focus groups

Personal interview s

Questionnaires

Click here to Save Answ er & Move to Next Question

82
Time Left sec(s)
Quiz Start Time: 05:22 PM

Question # 13 of 15 ( Start time: 05:33:14

Total Marks: 1

PM )

Connecting with employees in the company refers to which of the following options?

Select correct option:

Extranet

Internet

Intranet
 World w ide w eb

Click here to Save Answ er & Move to Next Question

71
Time Left
sec(s)

Quiz Start Time: 05:22 PM

Question # 14 of 15 ( Start time: 05:33:52

Total Marks: 1

PM )

Walls ice cream runs advertisements featuring children, young and old people groups. What
does this advertisement mean?

Select correct option:

Company is product oriented

 Company has several target markets

Company considers only environmental factors

Company is market oriented

Click here to Save Answ er & Move to Next Question

79
Time Left
sec(s)

Quiz Start Time: 05:22 PM

Question # 15 of 15 ( Start time: 05:35:03

Total Marks: 1

PM )

Which one of the following reflects customer markets?

Select correct option:

Open markets

Fixed price markets

Stock markets

Reseller markets

Click here to Save Answ er & Move to Next Question

MGT301 Principles of Marketing

Quiz # 1
Solved By Afaaq

Afaaq_tariq@yahoo.com
Start Date Apr 26, 2011 12:00 AM
End Date Apr 28, 2011 11:59 PM

Total Marks 15

Question # 1 of 15 ( Start time: 02:59:33 PM ) Total Marks: 1

Buy goods and services for further processing or for use in their production
process refers

to which of the following markets?

Select correct option:
Reseller markets
Government markets
International markets
Business markets
Question # 2 of 15 ( Start time: 03:00:40 PM ) Total Marks: 1

Mr. ABC examined his firm's recently completed market attractiveness-business

position

model; he finds that the firm's biscuit unit is low on both dimensions. Which one of the
following strategies would this placement dictate? Select correct option:

Invest
Harvest
Divest
Maintain
Question # 3 of 15 ( Start time: 03:02:07 PM ) Total Marks: 1

A network of networks that consists of millions of smaller domestic, academic, business,

and government networks, which together carry various information and services.
Which

one of the following networks represents it?

Select correct option:
LAN
Intranets
Extranet
Internet
Question # 4 of 15 ( Start time: 03:03:25 PM ) Total Marks: 1
Which one of the following networks refers to the key drivers of the new economy?
Select correct option:
Intranet & extranet
Extranet & internet
Intranet & internet
Intranet, extranet & internet
Question # 5 of 15 ( Start time: 03:04:04 PM ) Total Marks: 1
Which method of research can be used to obtain information if people are unwilling or
unable to provide?
Select correct option:
Observation
Focus groups
Personal interviews
Questionnaires
Question # 6 of 20 ( Start time: 03:04:55 PM ) Total Marks: 1
In SWOT analysis, strength and weaknesses are part of which of the following
environment?
Select correct option:
Internal
Outdoor
External
Outside
Question # 7 of 15 ( Start time: 03:05:20 PM ) Total Marks: 1

Which of the following concept best describes the situation when the product‟s cost
is too

high and marketer looks for ways to bring it down?

Select correct option:
Selling concept
Product concept
Production concept
Marketing concept
Question # 8 of 15 ( Start time: 03:06:33 PM ) Total Marks: 1

If Proctor and Gamble, the makers of Ariel, need to know what percentage of
customers examines product labels before making a product selection in the
supermarket? By which
method this study would be accomplished?
Select correct option:
Focus groups
Mail surveys
Personal interviews
Observation
Question # 9 of 15 ( Start time: 03:07:06 PM ) Total Marks: 1

The first step in the marketing control process is BEST described as one where
the marketer performs which of the following activities? Select correct option:

Evaluates performance
Measures performance
Sets specific goals
Takes corrective action
Question # 10 of 15 ( Start time: 03:08:33 PM ) Total Marks: 1

Studies of the origin of man, religion, and thought-provoking ad campaigns are on the
rise. This study reflects which of the following views? Select correct option:

People‟s views of the universe

People‟s views of nature
People‟s views of society
People‟s views of organization
Question # 11 of 15 ( Start time: 03:09:09 PM ) Total Marks: 1
Identify the name of a vast public web of computer networks that connect users of all
types all around the world to each other?
Select correct option:
Intranets
Extranets
Internet
Bytes
Question # 12 of 15 ( Start time: 03:09:56 PM ) Total Marks: 1

Through which process individuals and groups obtain what they need and want by
creating and exchanging products and value with others? Select correct option:

Production process
Marketing process
Managerial process
Accounting process
Question # 14 of 15 ( Start time: 03:10:54 PM ) Total Marks: 1

A well designed marketing information system (MIS) begins and ends with which of
the following?

Select correct option:

User
Vendor
Company
Competitors
Question # 15 of 15 ( Start time: 03:11:56 PM ) Total Marks: 1
All of the following are the forces of company‟s micro environment EXCEPT:
Select correct option:
The company
The Supplier
Competitor
Demographic
Question # 1 of 15 ( Start time: 02:49:21 PM ) Total Marks: 1
Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options
reflect Teenagers?
Select correct option:
Target audience
Segmentation
Target market
Focus group
Question # 2 of 15 ( Start time: 02:50:50 PM ) Total Marks: 1

A company division, a product line within a division, or sometimes a single product

or brand refers to which one of the following concepts? Select correct option:
A market
The BCG
An SBU
An initiator
Question # 3 of 15 ( Start time: 02:51:55 PM ) Total Marks: 1

The BCG growth-share matrix classifies which of the following four types of SBUs?
Select correct option:

Product; price; promotion; placement

Sales; market share; price; promotion
Stars; cash cows; question marks; dogs
Planning; organizing; leading; controlling

Question # 4 of 15 ( Start time: 02:52:09 PM ) Total Marks: 1

ABC Company is identifying and developing new markets for its current product. ABC
Company is exploring possibilities for which of the following strategies?

Select correct option:

Product development
Market penetration
Diversification Market
development

Question # 5 of 15 ( Start time: 02:52:43 PM ) Total Marks: 1

What can be offered to a market to satisfy a need or want?
Select correct option:

Service
Customer
value Product
Quality

Question # 6 of 15 ( Start time: 02:53:31 PM ) Total Marks: 1

How many forces are in a Porter‟s model of competition?
Select correct option:

Three
Four
Five
Six
Question # 7 of 15 ( Start time: 02:54:40 PM ) Total Marks: 1

Which one of the following is not the component of micro environment?

Select correct option:

Suppliers
Competitors
Political
Intermediaries

Question # 8 of 15 ( Start time: 02:55:09 PM ) Total Marks: 1

If Proctor and Gamble, the makers of Ariel, need to know what percentage of
customers examines product labels before making a product selection in the
supermarket? By which

method this study would be accomplished?

Select correct option:
Focus groups
Mail surveys
Personal interviews
Observation
Question # 9 of 15 ( Start time: 02:56:35 PM ) Total Marks: 1
Marketing strategies are developed on the basis of which of the following?
Select correct option:
Opportunities
Strength
Threats
Weakness
Question # 10 of 15 ( Start time: 02:57:30 PM ) Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings
Question # 11 of 15 ( Start time: 02:57:49 PM ) Total Marks: 1

Publics--carry news, features, and editorial opinions refers to which of the

following publics?

Select correct option:

Financial publics
Media publics
Government publics
Citizen-action publics
Question # 12 of 15 ( Start time: 02:58:15 PM ) Total Marks: 1
Which of the following environment includes laws, government agencies, and pressure
groups that influence and limit various organizations and individuals in a given society?
Select correct option:
Natural environment
Political environment
Societal environment
Cultural environment
Question # 13 of 15 ( Start time: 02:58:54 PM ) Total Marks: 1
Which public take developments into account on larger scale?
Select correct option:
Financial publics
Media publics
Government publics
Citizen-action publics
Question # 14 of 15 ( Start time: 03:00:01 PM ) Total Marks: 1

Observers have noted a shift from a “me-society” to a “we-society.” Which of the

following statement reflect this statement? Select correct option:

People‟s views of themselves

People‟s views of others
People‟s views of organizations
People‟s views of society
Question # 15 of 15 ( Start time: 03:00:27 PM ) Total Marks: 1
All of the following options are the part of 4 Cs EXCEPT:
Select correct option:
Care
Choice
Community
Culture
Question # 1 of 15 ( Start time: 03:41:44 PM ) Total Marks: 1

The objective of which of the following research is to gather preliminary information that
helps to better define problems and suggest hypotheses for their solution? Select
correct option:

Exploratory research
Descriptive research
Casual research
Observational research
Question # 2 of 15 ( Start time: 03:42:21 PM ) Total Marks: 1
Defining the problem and research objectives; developing the research plan; collecting
information; analyzing the information; and presenting the findings, these are steps of
which of the following steps?
Select correct option:
Marketing survey
Marketing intelligence
Marketing research
Marketing study
Question # 3 of 15 ( Start time: 03:42:58 PM ) Total Marks: 1
Identify the name of a vast public web of computer networks that connect users of all
types all around the world to each other?
Select correct option:
Intranets
Extranets
Internet
Bytes
Question # 4 of 15 ( Start time: 03:43:10 PM ) Total Marks: 1
At least how many parties should be included in “Exchange”?
Select correct option:
Two
Three
Four
Five
Question # 5 of 15 ( Start time: 03:43:23 PM ) Total Marks: 1

Which one of the following SBUs is low-growth, high share businesses which
generate a
lot of cash that the firm uses to pay its bills and support other SBUs that
need investment.

Select correct option:

Stars
Cash cows
Question marks
Stars and cash cows
Question # 6 of 15 ( Start time: 03:43:51 PM ) Total Marks: 1

Which of the following concept best describes the situation when the product‟s cost
is too

high and marketer looks for ways to bring it down?

Select correct option:
Selling concept
Product concept
Production concept
Marketing concept
Question # 7 of 15 ( Start time: 03:44:18 PM ) Total Marks: 1
Which one of the following model can be used to analyze the environment both for new
and existing business?
Select correct option:
Chain model
The BCG model
Five forces model
Value chain model
Question # 8 of 15 ( Start time: 03:45:26 PM ) Total Marks: 1
Which of the following refers to “The art and science of choosing target markets and
building profitable relationships”?
Select correct option:
Customer relationship management
Knowledge management
Total quality management
Marketing management
Question # 9 of 15 ( Start time: 03:46:06 PM ) Total Marks: 1

The BCG growth-share matrix evaluates SBUs on which of the following

two dimensions?

Select correct option:

Market Share; Sales
Market growth rate; relative market share
Market attractiveness; market growth rate
Market growth rate; profits
Question # 10 of 15 ( Start time: 03:47:09 PM ) Total Marks: 1
Shortage of raw material is specific area of concern of which environmental factor?
Select correct option:
Political Environment
Cultural Environment
Natural Environmental
Technological Environment
Question # 11 of 15 ( Start time: 03:48:30 PM ) Total Marks: 1

People are willing to work for large organizations but expect them to
become increasingly socially responsible. What does this statement show?
Select correct option:

People‟s views of the universe

People‟s views of nature
People‟s views of society
People‟s views of organization
Question # 12 of 15 ( Start time: 03:49:32 PM ) Total Marks: 1
Which of the following marketing mix activity is most closely associated with
newsletters, catalogues and invitations to organization-sponsored events?
Select correct option:
Pricing
Distribution
Product development
Promotion
Question # 13 of 15 ( Start time: 03:50:49 PM ) Total Marks: 1
Following are the elements of the marketing mix EXCEPT:
Select correct option:
Distribution
Product
Target market
Pricing
Question # 14 of 15 ( Start time: 03:51:50 PM ) Total Marks: 1

Winning a new customer is usually more costly than retaining an existing customer.
How
much time it is costly?
Select correct option:
5-10 times
10-15 times
15-20 times
20-25 times
Question # 15 of 15 ( Start time: 03:52:22 PM ) Total Marks: 1
Delivery of customer satisfaction at a profit is known as:
Select correct option:
Sales
Price
Marketing
Value
Question # 1 of 15 ( Start time: 04:10:42 PM ) Total Marks: 1

Building, keeping and growing profitable value-laden relationships with all customers of
a company refers to which one of the following concept? Select correct option:

Customer lifetime value

Customer perceived value
Customer relationship management
Societal marketing
Question # 2 of 15 ( Start time: 04:12:01 PM ) Total Marks: 1
Which one of the following is a first step of the marketing process?
Select correct option:
Selecting target markets
Analyzing marketing opportunities
Managing the marketing effort
Developing the marketing mix
Question # 3 of 15 ( Start time: 04:12:53 PM ) Total Marks: 1
Marketing plan is started from which one of the following component?
Select correct option:
Executive summary
Marketing strategy
Action programs
Opportunity analysis
Question # 4 of 15 ( Start time: 04:13:39 PM ) Total Marks: 1
Which form of data can usually be obtained more quickly and at a lower cost?
Select correct option:
Primary
Census
Secondary
Tertiary
Question # 5 of 15 ( Start time: 04:14:49 PM ) Total Marks: 1

Which one of the following concept states that consumers will favor products that
offer the most quality, performance and features? Select correct option:

Product concept
Selling concept
Marketing concept
Production concept
Question # 6 of 15 ( Start time: 04:16:19 PM ) Total Marks: 1

People are willing to work for large organizations but expect them to
become increasingly socially responsible. What does this statement show?
Select correct option:

People‟s views of the universe

People‟s views of nature
People‟s views of society
People‟s views of organization
Question # 7 of 15 ( Start time: 04:16:38 PM ) Total Marks: 1
Advertising agencies are an example of which of the following marketing
intermediaries?
Select correct option:
Insurance companies
Financial intermediary
Marketing services agency
Physical distribution firm
Question # 8 of 15 ( Start time: 04:17:05 PM ) Total Marks: 1
In the Boston Consulting Group approach, which one of the following measure provides
a measure of market attractiveness
Select correct option:
Relative market share
BCG matrix
Business portfolio
Market growth rate
Question # 9 of 15 ( Start time: 04:17:37 PM ) Total Marks: 1

ABC Company is identifying and developing new markets for its current product. ABC
Company is exploring possibilities for which of the following strategies? Select
correct option:

Product development
Market penetration
Diversification
Market development
Question # 10 of 15 ( Start time: 04:18:00 PM ) Total Marks: 1
Which public take developments into account on larger scale?
Select correct option:
Financial publics
Media publics
Government publics
Citizen-action publics
Question # 11 of 15 ( Start time: 04:18:20 PM ) Total Marks: 1

Gathering of primary data by asking questions from concern people about their
knowledge, attitudes, preferences and buying behavior refers to which of the following
research?
Select correct option:
Causal research
Observational research
Experimental research
Survey research
Question # 12 of 15 ( Start time: 04:18:44 PM ) Total Marks: 1
Which of the following set refers to the order of action in marketing control process?
Select correct option:
Measure performance – evaluate performance – corrective action – set goals
Corrective action – set goals - measure performance – evaluate performance
Set goals - Measure performance – evaluate performance - corrective action
Set goals - Measure performance – corrective action – evaluate performance
Question # 13 of 15 ( Start time: 04:20:04 PM ) Total Marks: 1
Ratio of new entrants in the industry refers to which one of the following option?
Select correct option:
Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Rivalry among competing firms
Question # 14 of 15 ( Start time: 04:20:38 PM ) Total Marks: 1

Buy goods and services for further processing or for use in their production
process refers

to which of the following markets?

Select correct option:
Reseller markets
Government markets
International markets
Business markets
Question # 15 of 15 ( Start time: 04:21:05 PM ) Total Marks: 1
Which of the following is NOT a part of the macro-environment?
Select correct option:
Demographic forces
Natural forces
Competitors' forces
Political forces
Question # 1 of 15 ( Start time: 05:43:58 PM ) Total Marks: 1

Finance, research and development, purchasing and manufacturing are all activities of

which element of the micro environment?

Select correct option:
The supplier
The Competitor
The company
The public
Question # 2 of 15 ( Start time: 05:45:17 PM ) Total Marks: 1
A company division, a product line within a division, or sometimes a single product
or brand refers to which one of the following concepts? Select correct option:

A market
The BCG
An SBU
An initiator
Question # 3 of 15 ( Start time: 05:45:41 PM ) Total Marks: 1

Which of the following is an intensive growth strategy of increasing sales in

present markets with present products?

Select correct option:

Market development
Market penetration
Product development
Market saturation

Question # 4 of 15 ( Start time: 05:47:00 PM ) Total Marks: 1

Record system that provides current data on sales, costs, inventories, cash flows,
accounts

receivable and payable refers to which of the following data?

Select correct option:
Internal data
External data
Secondary data
Primary data
Question # 5 of 15 ( Start time: 05:47:54 PM ) Total Marks: 1
Demography is the study of human population in term of
Select correct option:
Spending power
Buying power
Density
Natural resources
Question # 6 of 15 ( Start time: 05:49:22 PM ) Total Marks: 1
Which one of the following options represents the collection of businesses and products
that make up a company
Select correct option:
Strategic business unit
Mission statement
Strategic plan
Business portfolio
Question # 7 of 15 ( Start time: 05:49:45 PM ) Total Marks: 1

A customer pays Rs.10,000/- and receives a Sony television set in return. What does
this

example shows?
Select correct option:
Exchange
Transaction
Segment
Market
Question # 8 of 15 ( Start time: 05:50:50 PM ) Total Marks: 1
Which of the following planning is not the type of planning
Select correct option:
Strategic Planning
Tactical Planning
Production Planning
Operational Planning
Question # 9 of 15 ( Start time: 05:51:43 PM ) Total Marks: 1
Collecting, analyzing and interpretation of data refer to which of the following concepts?
Select correct option:
Marketing research
Marketing intelligence
Marketing information
Marketing knowledge
Question # 10 of 15 ( Start time: 05:52:51 PM ) Total Marks: 1

Mr. ABC examined his firm's recently completed market attractiveness-business

position

model; he finds that the firm's biscuit unit is low on both dimensions. Which one of the
following strategies would this placement dictate?
Select correct option:
Invest
Harvest
Divest
Maintain
Question # 11 of 15 ( Start time: 05:53:30 PM ) Total Marks: 1
All departments must _____if the firm wants to be successful.
Select correct option:
Think competitors
Think customers
Think research and development
None of all
Question # 12 of 15 ( Start time: 05:54:39 PM ) Total Marks: 1
Shortage of raw material is specific area of concern of which environmental factor?
Select correct option:
Political Environment
Cultural Environment
Natural Environmental
Technological Environment
Question # 13 of 15 ( Start time: 05:54:56 PM ) Total Marks: 1
Which one of the following is the first step of marketing research process?
Select correct option:
Define problem
Data analysis
Interpretation
Implementation
Question # 14 of 15 ( Start time: 05:56:25 PM ) Total Marks: 1
What does CRM deliver to customers for maintaining profitable customer relationships?
Select correct option:
Less expensive goods
Quality products
Superior customer value
Variety of products
Question # 15 of 15 ( Start time: 05:57:16 PM ) Total Marks: 1
Which one of the following scheme is TRUE regarding marketing research?
Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis

MGT301 Principles of Marketing

Quiz # 1

Solved By Afaaq
Afaaq_tariq@yahoo.com
Start Date Apr 26, 2011 12:00 AM
End Date Apr 28, 2011 11:59 PM
Total Marks 15
Remember Me In Your Prayers
Best regard’s

Muhammad Afaaq

MBA 4th (Final Semester) Finance

Group Afaaq_Tariq@yahoo.com
Islamabad

For latest assignments solved quizzes files gdb solve

n unsolved

past papers Come join us in http://vugoogle.com

http://www.alliswell.com.pk/
http://groups.google.com/group/vustudymania
03465329264

If u like me than raise your hand with me

If not then raise ur standard

That’s about me !
My Latest Quiz#1 Of MGT301 (Principles of
marketing) Semester Fall Spring 2011

Question # 1 of 15 ( Start time: 01:59:10 PM ) Total Marks: 1

Which of the following environment involves natural resources that are

needed as inputs by marketers or that are affected by marketing activities?

Select correct option:
Cultural environment

Natural environment
Political environment
Technological environment
Question # 2 of 15 ( Start time: 02:00:11 PM ) Total Marks: 1
Systematic and scientific approach of getting information refers to which of
the following approaches?

Select correct option:

Marketing survey
Marketing intelligence
Marketing research
Marketing study
Question # 3 of 15 ( Start time: 02:01:21 PM ) Total Marks: 1

Which of the following planning is not the type of planning

Select correct option:
Strategic Planning
Tactical Planning
Production Planning
Operational Planning

Question # 4 of 15 ( Start time: 02:02:26 PM ) Total Marks: 1

Which of the following is NOT part of the microenvironment?
Select correct option:
Cultural forces
Financial intermediaries
Customer markets

Marketing channel firms

Question # 5 of 15 ( Start time: 02:03:11 PM ) Total Marks: 1
What is the purpose of intranets?
Select correct option:
Buying and selling processes
Business-to-business purchasing

Communication among employees

Maintaining customer relations
Question # 6 of 15 ( Start time: 02:04:06 PM ) Total Marks: 1
Political force is one of the forces of marketing macro environment. How
marketers view political forces?
Select correct option:

Easily ignored
Easily influenced
Simple to recognize
Beyond their control
Question # 7 of 15 ( Start time: 02:05:29 PM ) Total Marks: 1

Building, keeping and growing profitable value-laden relationships with all

customers of a company refers to which one of the following concept?
Select correct option:
Customer lifetime value
Customer perceived value

Customer relationship management

Societal marketing
Question # 8 of 15 ( Start time: 02:06:45 PM ) Total Marks: 1
A state of "felt deprivation" in human is called:
Select correct option:
Want

Demand
Value
Need
Question # 9 of 15 ( Start time: 02:07:03 PM ) Total Marks: 1
Which one of the following is a first step of the marketing process?
Select correct option:

Selecting target markets

Analyzing marketing opportunities
Managing the marketing effort
Developing the marketing mix
Question # 10 of 15 ( Start time: 02:07:43 PM ) Total Marks: 1

In the BCG approach, stars are high-share, high-growth businesses or

products. They need heavy investment to finance rapid growth. When their
growth slows down, they turn into which of the following? Select correct
option:
Dogs
Question marks
Cash cows

SBU
Question # 11 of 15 ( Start time: 02:08:37 PM ) Total Marks: 1
Which one of the following concept is the latest in a marketing philosophy?
Select correct option:
Societal marketing concept
Selling concept

Marketing concept
Production concept

Question # 12 of 15 ( Start time: 02:09:48 PM ) Total Marks: 1

The group lies in the shadow of the boomers and lack obvious
characteristics
reflect which of the following options?

Select correct option:

Baby boomer
Generation-X
Generation-Y

Echo boomer
Question # 13 of 15 ( Start time: 02:10:29 PM ) Total Marks: 1

Walls ice cream runs advertisements featuring children, young and old
people groups. What does this advertisement mean? Select correct
option:
Company is product oriented

Company has several target markets

Company considers only environmental factors
Company is market oriented
Question # 14 of 15 ( Start time: 02:11:41 PM ) Total Marks: 1
This systematic collection and analysis of publicly available information
about competitors and developments in the marketing environment is very

useful. What is it called?

Select correct option:
Marketing data
Marketing intelligence
Web Master
Secondary data

Question # 15 of 15 ( Start time: 02:12:30 PM ) Total Marks: 1

Publics--carry news, features, and editorial opinions refers to which of the
following publics?
Select correct option:
Financial publics
Media publics

Government publics
Citizen-action publics

Question # 1 of 20 ( Start time: 12:36:25 AM ) Total Marks: 1

Which of the following is a way in which a firm can respond to the price change by the competitor?

Select correct option:

Reduce price

CORRECT
 Reduce the quality

Question # 2 of 20 ( Start time: 12:37:06 AM ) Total Marks: 1

Which one of the following is an example of a convenience consumer product?

Select correct option:

Petrol

CORRECT

A motorcycle

A bicycle

Athletic shoes
Question # 3 of 20 ( Start time: 12:38:27 AM ) Total Marks: 1

Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need
refers to which one of the following concepts?

Select correct option:

Product

CORRECT

Price

Place

Promotion

Question # 4 of 20 ( Start time: 12:39:22 AM ) Total Marks: 1

Once a product prototype is developed, it is ready for. Which one of the following steps best describe this statement of the new
product development?

Select correct option:

Commercialization

Idea screening

Concept development

Test marketing

CORRECT

Question # 5 of 20 ( Start time: 12:40:41 AM ) Total Marks: 1

ABC Company is identifying and developing new markets for its current product. ABC Company is exploring possibilities for
which of the following strategies?

Select correct option:

 Product development

Market penetration

Diversification

Market development

CORRECT

Question # 6 of 20 ( Start time: 12:42:02 AM ) Total Marks: 1

Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas
and which one of the following is the third technique?

Select correct option:

 Positive incentives

CORRECT

Positive thinking

Positive recognition

Positive feedback

Question # 7 of 20 ( Start time: 12:43:15 AM ) Total Marks: 1

When the requirements associated with a new-task purchase are changed the second or third time, this is called which of the
following purchase?

Select correct option:

Modified rebuy purchase

CORRECT
 Contractual purchase

Straight rebuy purchase

Negotiated rebuy purchase

Question # 8 of 20 ( Start time: 12:44:30 AM ) Total Marks: 1

Political force is one of the forces of marketing macro environment. How marketers view political forces?

Select correct option:

Easily ignored
 Easily influenced

Simple to recognize

Beyond their control

CORRECT

Question # 9 of 20 ( Start time: 12:45:52 AM ) Total Marks: 1

A well designed marketing information system (MIS) begins and ends with which of the following?

Select correct option:

User

CORRECT

Vendor
 Company

Competitors

Question # 10 of 20 ( Start time: 12:46:15 AM ) Total Marks: 1

Marketing researchers usually draw conclusions about large groups of consumers by studying which of the following small
component of the total consumer population?

Select correct option:

Group

Sample

CORRECT
 Target group

Audience

Question # 11 of 20 ( Start time: 12:47:02 AM ) Total Marks: 1

Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary
information in marketing research?

Select correct option:

That already exists somewhere in an organized form

That does not currently exist in an organized form

That already exists somewhere, having been collect

CORRECT
 That the researcher can obtain through surveys and

Question # 12 of 20 ( Start time: 12:48:22 AM ) Total Marks: 1

Which one of the following affects both demographic and psychological factors?

Select correct option:

Quantity discounts

CORRECT

Price elasticity

Quality discounts
 Mark-up pricing

# 13 of 20 ( Start time: 12:49:49 AM ) Total Marks: 1

What is the first step in target-cost pricing?

Select correct option:

Determine budget limitations

Forecast sales

Predict competitive reaction

Define the market segment

CORRECT
Question # 14 of 20 ( Start time: 12:50:44 AM ) Total Marks: 1

Marketing manager wants to improve the packaging of new products after reading customer responses to its customer opinion
poll. Which one of the following is NOT a function of packaging?

Select correct option:

It contains and protects the product

It contains the brand mark

It determines product quality

CORRECT

It may contain the brand symbol

# 15 of 20 ( Start time: 12:51:56 AM ) Total Marks: 1

Which of the following is NOT an internal factor while setting the price of a new product?

Select correct option:

Marketing Strategy

Objectives

Marketing Mix

None of the above

CORRECT

Question # 16 of 20 ( Start time: 12:53:12 AM ) Total Marks: 1

Network television advertising is very expensive. The media planner looks both at the total cost of using a medium and at which
of the following cost?

Select correct option:

 Cost per exposure

CORRECT

Cost of premium offers

Cost of the magazine it is using

Opportunity cost

Question # 17 of 20 ( Start time: 12:54:38 AM ) Total Marks: 1

In which of the following cases a company introduces additional items in a given product category under the same brand name,
such as new flavors, forms, colors, ingredients, or package sizes?

Select correct option:

 Line extensions

CORRECT

Product mix

Interactive marketing

Service intangibility

Question # 18 of 20 ( Start time: 12:55:56 AM ) Total Marks: 1

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a
product selection in the supermarket? By which method this study would be accomplished?

Select correct option:

Focus groups
 Mail surveys

Personal interviews

Observation

CORRECT

Question # 19 of 20 ( Start time: 12:56:56 AM ) Total Marks: 1

A manufacturer spends a large amount of money on research and development leading to the introduction of a product that is
likely to present the firm with a breakthrough opportunity. The manufacturer prices the product with the goal of achieving a 20
percent return on its investment. Which of the following types of pricing objectives is the company using?

Select correct option:

 Target return

Profit maximization

CORRECT

Nonprice competition

Meeting competition

Question # 20 of 20 ( Start time: 12:58:23 AM ) Total Marks: 1

A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's
product. Marketing manager is studying which one of the following concepts?

Select correct option:

Marketing strategy
 Marketing mix

CORRECT

Market offering

Marketing plan

Composed & Solved

MGT301 Online Quiz#4…Lecture#1 to

37…MCQs…Solved.....

1. Sampling requires the answer to three questions. Which of the following is an

inappropriate one?

Select correct option:

Who is to be sampled (what sampling unit)?

How many people should be surveyed (what sample size)?

Why should they be sampled (justification)?

How should the people be chosen (what sampling method)?

2. What is the initial stage in the development of an advertising campaign?

Select correct option:

Setting the budget for advertising Identifying

and analyzing the target audience

Defining the advertising objectives

Creating the advertising platform

3. In creating research questionnaires, which of the following is good advice for

research specialist to follow?
Select correct option:

Use care in the wording and ordering of questions

Questions do not have to be arranged in a logical order
Ask personal questions in the middle of the instrument
Avoid eye contact as it may confuse the respondents

4. Order processing, inventory management, materials handling, warehousing, and

transportation fall under which of the following activities?

Select correct
option: Wholesaling
Retailing

Physical distribution
Channel management
5. Which of the human wants are backed by buying power?

Select correct option:

Needs

Wants

Demands

Composed & Solved

Exchange
6. A firm has decided to localize its products and services to meet local market
demands. Which one of the following approaches is a good approach for this
segmentation? Select correct option:

Geographic
Demographic
Psychographics
Behavioral

7. Publics including workers, managers, volunteers and the board of directors

show which of the following publics?

Select correct option:

Citizen-action
publics Local publics
General publics

Internal Publics

8. Which one of the following option is NOT research instrument for data collection?
Select correct option:

Experiment
Observation
Questionnaire

Information

9. Selecting the right competitive advantage is part of which one of the following
concepts?

Select correct option:

Target marketing

Market Positioning
Market segmentation
Undifferentiated Marketing

10. Drawing conclusion from research after analysis of collected data called:
Select correct option:

Gathering

Collection

Interpretation
Survey

11. In relation to a product launch strategy, a company engaged in high levels of

promotion at the same time as selling at a high price is following which one of
the strategy?

Select correct option:

Rapid penetration strategy

Rapid skimming strategy

Slow skimming strategy

12. Which of the following number refers to the Universal marketing functions?
Select correct option:

Seven

Eight
Nine
Ten

13. Survey research, called the backbone of primary research, is the most widely used

method for primary data collection and is best suited for gathering which of the following
information?

Select correct
option: Personal

Attitude

Descriptive
Exploratory

14. Mr. ABC and his staff have decided to use target marketing to reach their sales
goals. Which are their three steps (in order) to target marketing?
Select correct option:

Market segmentation, market positioning, and target marketing

Market segmentation, target marketing, and market positioning

Market alignment, market segmentation, and market positioning
Market recognition, market preference, and market insistence

15. Mr. A retains complete ownership of all members of its distribution channel. Mr.
A channel would be best described as which of the following VMS?

Select correct
option: Corporate
Contractual
Conventional

Administered

16. Unique psychological characteristics that lead to relatively consistent and lasting
responses to one’s own environment refers to which one of the following?
Select correct
option: Belief

Culture

Self-awareness

17. Products that are relatively inexpensive and are purchased frequently with
minimal effort can be classified as which one of the following products?

Select correct
option: Shopping

Convenience
Industrial

Unsought

18. How many stages involved in the consumer adoption

process? Select correct option:

Six
Seven
Three

Five

19. Through which process individuals and groups obtain what they need and want
by creating and exchanging products and value with others?

Select correct option:

Production process

Marketing process
Managerial process
Accounting process

20. Marketing strategies are developed on the basis of which of the following?

21. To reduce inventory management costs, many companies use a system where they
carry only small inventories of parts or merchandise, often only enough for a few days
of operation refers to which of the following concepts?

Select correct option:

Just-in-time logistics
Limited inventory logistics
Economic order quantity
Supply chain management

22. Companies manage their supply chains through which of the

following? Select correct option:
Skilled operators
Information
Internet
Competitors

23. Which of the following is a way in which a firm can respond to the price change by
the competitor?
Select correct option:

Reduce price
Reduce the quality

24. In which of the following methods of data collection consumers read questions from a
computer screen and respond?

Select correct option:

Personal interviewing

Computer interviewing
Telephone interviewing

Mail questionnaires

25. Which of the following SBUs are not the types of SBU
Select correct option:

Stars Cash
Cows

Cats
Dogs

26. The long-run ultimate effectiveness of promotion is determined by the degree

to which one of the following statements?
Select correct option:

The target market is informed about the product.

Consumers agree with the promotional message. The
total market is educated about the product's uses.

It moves buyers closer to adopting a product.

27. The strategic marketing process is how an organization allocates its marketing mix

Composed & Solved

resources to reach its:

Select correct option:

Stated business ideas

Target markets
Competition

Area of expertise
28. ABC Company launched new mobile phone and tested it in current market. XYZ
Company is considering which of the following strategies?
Select correct option:

Product development
Market development
Diversification Market
penetration

29. Which one of the following represents large growing kid and teen market?
Select correct option:

Baby boomers
Generation-X
Generation-Y

Echo boomers

30. According to Philip Kotler how many marketing management philosophies

are there?
Select correct option:

Three

Four

Five
Six

31. Sales usually start to decline at which one of the following stages of the product
life cycle?
Select correct option:

At the beginning of the termination

stage At the end of the growth stage

At the beginning of the decline stage

During the maturity stage

32. All of the following are the forces of company’s micro environment EXCEPT:
Select correct option:

The company
The Supplier
Competitor

Demographic

33. Which of the following number refers to the Universal marketing functions?
Select correct option:
Seven

Eight
Nine
Ten

34. What would happen if marketers failed to keep up with technological

changes? Select correct option:

They would miss new product opportunities

Their competitors would corner the market
Their products would lose their market value
They would find their products outdated

35. Selecting the right competitive advantage is part of which one of the following
concepts?

Select correct option:

Target marketing

Market Positioning
Market segmentation
Undifferentiated Marketing

36. When Kodak sets the general price range of its cameras low and its related film high,
it is practicing which one of the following pricing?

Select correct option:

Market-penetration pricing
Market-skimming pricing

Product line pricing

Captive-product pricing

37. Publics--carry news, features, and editorial opinions refer to which of the following
publics?

Select correct option:

Financial publics

Media publics
Government publics
Citizen-action publics

38. What does the meaning of the physical arrangement of the illustration,
headline, subhead line, body copy and the signature?

Select correct option:

Copy

Art design
Layout

Storyboard
39. Gillette was the first marketer of disposable razors to offer a product
specifically designed for men. This is an example of segmentation using which of
the following variables?
Select correct option:

Demographic
Psychographic
Geographic
Product use

40. At the very least, which of the following identifies the product or brand that might
also describe several things about the product?
Select correct option:

Label
Style
Package
Brand

Question # 4 of 20 ( Start time: 02:08:06 PM ) Total Marks: 1

―Outside-in‖ perspective focus on which of following
philosophies? Select correct option:
Product

Satisfaction
Sales

Promotion

Question # 5 of 20 ( Start time: 02:09:10 PM ) Total Marks: 1

Which one of the following stage of the product life cycle generates most sales
revenue for the firm?
Select correct option:

Introduction

Growth

Maturity
Decline

Question # 6 of 20 ( Start time: 02:09:47 PM ) Total Marks: 1

All of the following are the forces of company’s micro environment EXCEPT:

Select correct option:

The company

The Supplier

Competitor

Demographic
Question # 7 of 20 ( Start time: 02:10:08 PM ) Total Marks: 1

What is the basic objective of organization?

Select correct option:

Making a Profit
Marketing the product

satisfying the customers

Maintaining relationship with the customers

Question # 8 of 20 ( Start time: 02:11:18 PM ) Total Marks: 1

Which of the following is NOT part of the microenvironment?

Select correct option:

Cultural forces
Financial intermediaries

Customer markets

Marketing channel firms

Question # 9 of 20 ( Start time: 02:11:52 PM ) Total Marks: 1

Which of the following is NOT a form of direct marketing?

Select correct option:

Personal selling

Advertising
Telephone marketing

Direct-mail marketing

Question # 10 of 20 ( Start time: 02:12:38 PM ) Total Marks: 1

A state of "felt deprivation" in human is called:

Select correct option:

Want

Demand

Value

Need
Question # 11 of 20 ( Start time: 02:13:13 PM ) Total Marks: 1

When a firm sets out to analyze, plan, implement, and control sales force
activities through sales force management. What does it set and design? Select
correct option:

Sales territories

Sales force strategies

Team selling efforts

Promotional objectives

Question # 12 of 20 ( Start time: 02:13:32 PM ) Total Marks: 1

There are major steps in media selection. Which is NOT one of these steps?

Select correct option:

Deciding on reach, frequency, and impact

Choosing among major media types

Selecting specific media vehicles

Deciding on format elements

Question # 13 of 20 ( Start time: 02:14:19 PM ) Total Marks: 1
Which one of the following attributes may grab attention and produce pleasing aesthetics,
but it does not necessarily make the product perform better? Select correct option:

Design

Style
Variable

Packaging

Question # 14 of 20 ( Start time: 02:14:55 PM ) Total Marks: 1

In contrast to vending machines which dispense only products, there are other systems

that dispense information and take orders without direct human aid. This system refers to

which one of the following options?

Select correct option:

Kiosks
TV monitors

The internet

Cell phones
Question # 15 of 20 ( Start time: 02:15:32 PM ) Total Marks: 1

"Value pricing" means setting a fair price for a marketing mix that gives the
target market superior customer value.
Select correct option:

True
False

Question # 16 of 20 ( Start time: 02:16:05 PM ) Total Marks: 1

People vary in their emphasis on serving themselves versus serving others reflects
which of the following views?
Select correct option:

People’s views of themselves

People’s views of others

People’s views of organizations

People’s views of societies

Question # 17 of 20 ( Start time: 02:16:39 PM ) Total Marks: 1

Mr. ABC and his staff have decided to use target marketing to reach their sales goals.

Which are their three steps (in order) to target marketing?

Select correct option:

Market segmentation, market positioning, and target marketing

Market segmentation, target marketing, and market positioning

Market alignment, market segmentation, and market positioning

Market recognition, market preference, and market insistence

A customer pays Rs.10,000/- and receives a Sony television set in return. What does this

example shows?

Select correct option:

Exchange
Transaction

Question # 19 of 20 ( Start time: 02:18:19 PM ) Total Marks: 1

People change the goods and services they buy over time because of two
important factors. Which one of the following sets reflects these factors? Select
correct option:

Belief and attitude

Perception and personality

Age and life-cycle stage

Family and tradition

Question # 20 of 20 ( Start time: 02:19:02 PM ) Total Marks: 1

A network of networks that consists of millions of smaller domestic, academic, business,

and government networks, which together carry various information and services. Which

one of the following networks represents it?

Select correct option:

LAN
Intranets

Extranet

Internet
Question # 1 of 20 ( Start time: 10:43:01 PM ) Total Marks: 1

Public that influence the company’s ability to obtain funds reflects which of the

following publics?

Select correct option:

Financial publics
Media publics

Government publics

Citizen-action publics

Composed & Solved

Question # 2 of 20 ( Start time: 10:44:09 PM ) Total Marks: 1

―Provide more quality products and services without variation in the quality‖ refers
to which of the following marketing functions? Select correct option:

Standardizing and grading

Transporting

Storing

Selling

Question # 3 of 20 ( Start time: 10:44:30 PM ) Total Marks: 1

The marketer’s job does not end when the product is bought. After purchasing the

product, the consumer will be satisfied or dissatisfied and will engage in which of the

following behavior?

Select correct option:

Dissonance-Reducing Buying Behavior

Habitual buying behavior

Post purchase behavior

Variety-seeking buying behavior

Question # 4 of 20 ( Start time: 10:45:00 PM ) Total Marks: 1

The price quoted before any discount or reduction refers which one of the following
price?
Select correct option:

Barter price

Transaction price

Market price

List price
Question # 5 of 20 ( Start time: 10:45:41 PM ) Total Marks: 1

The cost of advertising for most products is especially high during which of the
following period?

Select correct option:

Peak seasons
The summer months

Prime-time programs

Late-night programming

Quiz Start Time: 10:42 PM

Time Left 88

sec(s)

Question # 6 of 20 ( Start time: 10:46:30 PM ) Total Marks: 1

Which of the following is not the type of retailers?

Select correct option:

Self-service retailers

Limited service retailers

Half service retailers

Full service retailers

Question # 7 of 20 ( Start time: 10:46:54 PM ) Total Marks: 1

Mr. A retains complete ownership of all members of its distribution channel. Mr. A
channel would be best described as which of the following VMS? Select correct
option:

Corporate

Contractual

Conventional

Administered
Question # 8 of 20 ( Start time: 10:47:18 PM ) Total Marks: 1

If a company raises its price per unit, but keeps total fixed cost and variable cost per unit
the same, the break-even point will be lower. Select correct option:

True
False
Question # 9 of 20 ( Start time: 10:47:49 PM ) Total Marks: 1

Through vehicle the coded message is transmitted from the source to the receiver.
Which one of the following vehicle is used for this purpose? Select correct option:

Decoder

Encoder

Relay channel

Media
Question # 10 of 20 ( Start time: 10:48:27 PM ) Total Marks: 1

Displays, discounts, coupons and demonstrations are examples of which one of the

following promotion mix?

Select correct option:

Sales promotion
Direct marketing
Public relations

Advertising

Question # 11 of 20 ( Start time: 10:48:46 PM ) Total Marks: 1

Which one of the following is not the component of micro environment?

Select correct option:

Suppliers

Composed & Solved

Competitors

Political
Intermediaries

Question # 12 of 20 ( Start time: 10:49:11 PM ) Total Marks: 1

Which of the following advertising becomes more important to build selective demand as

competition increases?

Select correct option:

Persuasive advertising
Informative advertising

Patronage advertising

Reminder-oriented advertising

Question # 13 of 20 ( Start time: 10:49:32 PM ) Total Marks: 1

―How are you telling consumers in your target group about your product‖ This question

belongs to which marketing concept?

Select correct option:

Product

Price

Place
Promotion
Question # 14 of 20 ( Start time: 10:50:25 PM ) Total Marks: 1

Which one of the following is the major direct-marketing communications tool in today’s

business world?

Select correct option:

Television marketing

Kiosk marketing
Telephone marketing

Catalog marketing

Question # 15 of 20 ( Start time: 10:50:52 PM ) Total Marks: 1

In contrast to vending machines which dispense only products, there are other systems

that dispense information and take orders without direct human aid. This system refers to

which one of the following options?

Select correct option:

Kiosks
TV monitors

The internet
Cell phones

Question # 16 of 20 ( Start time: 10:51:12 PM ) Total Marks: 1

You purchase cleaning supplies for your custodial help regularly. It is showing which

buying situation?

Select correct option:

Modified rebuy

Straight rebuy
Consumer buy

Modified straight rebuy

Question # 17 of 20 ( Start time: 10:51:40 PM ) Total Marks: 1

Low consumer involvement in purchase and little significant brand difference comes in

which type of buying behavior.

Select correct option:

Complex buying behavior

Dissonance-reducing buying behavior

Habitual buying behavior

Variety-seeking buying behavior

Question # 18 of 20 ( Start time: 10:52:04 PM ) Total Marks: 1

Customers buy from stores and firms that offer the highest ______.

Select correct option:

Value for the dollar

Customer perceived value

Level of customer satisfaction

Company image

Question # 19 of 20 ( Start time: 10:52:40 PM ) Total Marks: 1

Once a product prototype is developed, it is ready for. Which one of the following steps
best describe this statement of the new product development? Select correct option:

Commercialization

Idea screening

Concept development

Test marketing
Question # 20 of 20 ( Start time: 10:53:19 PM ) Total Marks: 1

Marketing information from which of the following databases can be accessed more

quickly and cheaply

Select correct option:

External

Internal & External

Internal
Representatives

Question # 2 of 20 ( Start time: 10:03:39 PM ) Total Marks: 1

Which one of the following categories refers to a group of products that are closely
related because they function in a similar manner, are sold to the same customer groups,
are marketed through the same type of outlets, or fall within given price ranges? Select
correct option:

Product line
Line extension

Private brand

Product bandwidth

Question # 3 of 20 ( Start time: 10:04:33 PM ) Total Marks: 1

Environmental groups are one kind of which of the following publics?

Select correct option:

Citizen-action publics
Media publics

Government publics

Local publics

Question # 4 of 20 ( Start time: 10:05:05 PM ) Total Marks: 1

Which one of the following is NOT an ethical pricing issue?

Select correct option:

Product dumping

Predatory pricing

Price fixing

Slow Skimming

Products that are used directly in the production of a final product but are not easily
identifiable are categorized as which one of the following? Select correct option:

Component parts

Consumable supplies

Assembly components

Process materials
Question # 6 of 20 ( Start time: 10:06:58 PM ) Total Marks: 1

In which of the following stage marketer provides quality product and services without

variation in quality?
Select correct option:
Storing

Selling

Standardizing and grading

Risk Taking

Question # 7 of 20 ( Start time: 10:07:58 PM ) Total Marks: 1

Following are the variables for the segmentation of International markets EXCEPT:

Select correct option:

Geographical location

Economic factors

Cultural factors

Psychological factors
Question # 8 of 20 ( Start time: 10:09:13 PM ) Total Marks: 1

A company division, a product line within a division, or sometimes a single product or

brand refers to which one of the following concepts? Select correct option:

A market
The BCG

An SBU
An initiator

Question # 9 of 20 ( Start time: 10:09:57 PM ) Total Marks: 1

Distribution channel decisions often involve ___ with other firms.
Select correct option:

Short-term commitments

Long-term
commitments Major
problems Financial losses

Question # 10 of 20 ( Start time: 10:10:45 PM ) Total Marks: 1

If a company's customers are concentrated in a small geographic area and the
company sells technical products, which promotion method will it most likely use?

Select correct option:

Advertising Publicity

Personal selling
Sales promotion

Question # 11 of 20 ( Start time: 10:11:30 PM ) Total Marks: 1

Which method of research can be used to obtain information if people are unwilling or

unable to provide?

Select correct option:

Observation
Focus groups

Personal interviews

Questionnaires

Question # 12 of 20 ( Start time: 10:12:05 PM ) Total Marks: 1

Publics--carry news, features, and editorial opinions refers to which of the following
publics?
Select correct option:

Financial publics

Media publics
Government publics

Citizen-action publics

Question # 13 of 20 ( Start time: 10:12:37 PM ) Total Marks: 1

The search for new-product ideas should be ___ rather than haphazard.

Select correct option:

Consistent

Systematic
Continual

Seldom

Question # 14 of 20 ( Start time: 10:13:41 PM ) Total Marks: 1

Which of the following is "something of value" that might be offered to FINAL

CONSUMERS as part of the "price equation"? Select correct option:

Sufficient margin to allow for profit

Promotion aimed at customers

Price-level guarantees

Repair facilities
Question # 15 of 20 ( Start time: 10:14:35 PM ) Total Marks: 1

Mr. ABC and his staff have decided to use target marketing to reach their sales goals.

Which are their three steps (in order) to target marketing?

Select correct option:

responsible for any solved content www.vuaskari.com

Market segmentation, market positioning, and target marketing

Market segmentation, target marketing, and market positioning

Market alignment, market segmentation, and market positioning

Market recognition, market preference, and market insistence

Question # 16 of 20 ( Start time: 10:15:01 PM ) Total Marks: 1

The group lies in the shadow of the boomers and lack obvious characteristics reflect

which of the following options?

Select correct option:

Baby boomer

Generation-X
Generation-Y
Echo boomer

Question # 17 of 20 ( Start time: 10:15:48 PM ) Total Marks: 1

Estimates of new product failure rates range from ________, depending on the industry.

Select correct option:

33% to 90%

7% to 12%

5% to 33%
10% to 65%

Question # 18 of 20 ( Start time: 10:16:54 PM ) Total Marks: 1

Quantity discounts are a legal form of price discrimination. A quantity discount is a price

reduction to buyers who purchase ___.

Select correct option:

Frequently

Large volumes
Inferior merchandise

Superior merchandise

Question # 19 of 20 ( Start time: 10:17:32 PM ) Total Marks: 1

Low consumer involvement in purchase and little significant brand difference comes in

which type of buying behavior.

Select correct option:

Complex buying behavior

Dissonance-reducing buying behavior

Habitual buying behavior

Variety-seeking buying behavior

Question # 20 of 20 ( Start time: 10:18:31 PM ) Total Marks: 1

Marketing manager wants to improve the packaging of new products after reading
customer responses to its customer opinion poll. Which one of the following is NOT a

function of packaging?

Select correct option:

It contains and protects the product

It contains the brand mark

It determines product quality

It may contain the brand symbol

Question # 1 of 20 ( Start time: 11:32:30 PM ) Total Marks: 1

Orders can be submitted by which of the following ways:

Select correct option:

By mail or telephone

Through salespeople

Via computer

All of the given options

Question # 2 of 20 ( Start time: 11:33:09 PM ) Total Marks: 1
In which of the following pricing the seller selects a given city as a "basing point" and
charges all customers the freight cost from that city to the customer location,
regardless of the city from which the goods are actually shipped? Select correct option:

Base-point pricing
Freight absorption pricing

Transfer pricing

Zone pricing

Question # 3 of 20 ( Start time: 11:33:38 PM ) Total Marks: 1

Which of the following is most likely to stimulate customer loyalty?

Select correct option:

Coupons

Frequent-user incentives
Samples

Premiums

Question # 4 of 20 ( Start time: 11:34:49 PM ) Total Marks: 1

When the aim of the promotion, while introducing a new consumer product, is to achieve

high awareness levels, the firm will most likely make heavy use of which one of the

following promotional mix?

Select correct option:

Advertising
Sales promotion

Personal selling

Publicity

Question # 5 of 20 ( Start time: 11:35:21 PM ) Total Marks: 1

Which one of the following is NOT base for marketing segmentation?

Select correct option:

Consumer markets

Industrial markets

Business markets

International markets
Question # 6 of 20 ( Start time: 11:36:46 PM ) Total Marks: 1

A sales representative from a software company shows an accounting firm that a new
software package can perform bookkeeping tasks that the firm's present package cannot.
The accounting firm is most likely in which stage of the organizational buying decision
process?

Select correct option:

Problem recognition
Product specification

Product selection

Product purchase
Question # 7 of 20 ( Start time: 11:38:14 PM ) Total Marks: 1

A situation where potential suppliers quote a confidential price to the buyer refers to

which one of the following options?

Select correct option:

Price fixing
Competitive bidding

Rapid penetration

Slow skimming

Question # 8 of 20 ( Start time: 11:39:42 PM ) Total Marks: 1

Which one of the following statement is not include in marketing process

Select correct option:

Analyzing marketing opportunities

Selecting target market

Company’s mission statement

Developing marketing mix

Question # 9 of 20 ( Start time: 11:41:05 PM ) Total Marks: 1

Which of the following planning is not the type of planning

Select correct option:

Strategic Planning

Tactical Planning

Production Planning
Operational Planning

Question # 10 of 20 ( Start time: 11:41:30 PM ) Total Marks: 1

A local firm wants to adopt the marketing concept. To be consistent with this move, it
should adopt which of the following philosophies? Select correct option:
Making money is our business

The customer is always right

Keep prices low

Focus on today

Question # 11 of 20 ( Start time: 11:41:57 PM ) Total Marks: 1

Horizontal conflict occurs among firms at the _______ level of the channel

Select correct option:

Same
Different

Question # 12 of 20 ( Start time: 11:42:39 PM ) Total Marks: 1

Technical personnel who help in developing the specifications and evaluate

alternative products for possible use refers to which of the following? Select correct
option:

Users

Influencers
Buyers

Deciders

Question # 13 of 20 ( Start time: 11:43:27 PM ) Total Marks: 1

Which one of the following is the first step in the new product development?

Select correct option:

Idea screening

Concept development

Idea generation
Concept testing

Question # 14 of 20 ( Start time: 11:43:53 PM ) Total Marks: 1

Drawing conclusion from research after analysis of collected data called:

Select correct option:

Gathering

Collection

Interpretation
Survey

Question # 15 of 20 ( Start time: 11:44:30 PM ) Total Marks: 1

Marketers know that a price drop will not increase demand appreciably in case of elastic
demand.

Select correct option:

True

False
Which one of the following can be estimated from historical data or from price/quantity

data across sales districts?

Select correct option:

Price elasticity
Features/benefits

Price/quantity

Pricing patterns

Question # 17 of 20 ( Start time: 11:46:19 PM ) Total Marks: 1

Setting low prices to encourage initial product trial and to generate sales growth reflects
which one of the following pricing method? Select correct option:

Penetration pricing
Skimming pricing

Competition-Based Pricing

Cost-Based Pricing

Question # 18 of 20 ( Start time: 11:46:44 PM ) Total Marks: 1

Which of the following statements about how product considerations affect pricing is
true?
Select correct option:
A retailer should use the same techniques for pricing a designer swimsuit as it used to
price a pair of sunglasses.

The homogeneity of consumer products strongly affects pricing decisions.

The same strategy would be used for pricing a new device for checking a
baby's temperature and cloth diapers.

A skimming policy is appropriate early in the product life cycle when demand is
price inelastic.
Question # 19 of 20 ( Start time: 11:48:13 PM ) Total Marks: 1

Customers buy from stores and firms that offer the highest ______.

Select correct option:

Value for the dollar

Customer perceived value

Level of customer satisfaction

Company image

Question # 20 of 20 ( Start time: 11:48:44 PM ) Total Marks: 1

Which of the following traits should salespeople have?

Select correct option:

Honesty

Patience

Responsiveness

All of the given options

What would happen if marketers failed to keep up with technological changes?

Select correct option:

They would miss new product opportunities

Their competitors would corner the market

Their products would lose their market value

They would find their products outdated

Marketing researchers usually draw conclusions about large groups of consumers by

studying which of the following small component of the total consumer population?
Group

Sample
Target group

Audience

In which strategy company spend a lot on advertising and consumer promotion to build
up consumer demand, if successful then consumer will ask their retailers for the product,
the retailer will ask the wholesalers and wholesalers will ask the producers.

Pull strategy
Operational strategy

Push strategy

Positioning strategy

Delivery of customer satisfaction at a profit is known as:

Select correct option:

Sales

Price

Marketing
Value

McDonald's uses a segmentation strategy for its sandwiches based on characteristics such

as age, gender and income. It is using which group of segmentation variables?

Geographic factors
Psychographic factors

Behavioral factors

Demographic factors
A ___________ combines successive stages of production and distribution under single

ownership.

Contractual VMS

Corporate VMS
Administered VMS

Franchise organization

One of the following is a part of 4 C’s?

Consumer
Company

Which one of the following is the function of a channel of distribution?

Direct the flow of products from producer to consumer

Link producer to other marketing intermediaries

Takes title to product and resells them

Manages transportation and warehousing functions

A sales representative from a software company shows an accounting firm that a new
software package can perform bookkeeping tasks that the firm's present package cannot.
The accounting firm is most likely in which stage of the organizational buying decision
process?

Select correct option:

Problem recognition
Product specification

Product selection

Product purchase

Companies begin their marketing with one targeted segment and then expand into
other segments refers to which of the following concepts? Concentrated

Multi segment

Total market

Target marketing
Each culture contains smaller _____, or groups of people with shared value systems
based on common life experiences and situations.

Motives

Attitudes

Cognitive dissonances

Subcultures

If the competitor’s price cut harm the company’s sales and profit then what should
your company do:

Hold the current price

Increase the price

Decrease the price

Either increase or decrease the price

Anything that can be offered to a market for attention, acquisition, use, or consumption
and that might satisfy a want or need refers to which one of the following concepts?

Product
Price

Place

Promotion

If a company raises its price per unit, but keeps total fixed cost and variable cost per unit
the same, the break-even point will be lower. True

False
Gillette was the first marketer of disposable razors to offer a product specifically

designed for men. This is an example of segmentation using which of the following

variables?

Geographic

Psychographic
Behavioral

Demographic
At least how many parties should be included in ―Exchange‖?

Two
Three

Four

Five

Question # 1 of 20 ( Start time: 12:36:25 AM ) Total Marks: 1

Which of the following is a way in which a firm can respond to the price change by
the competitor?
Select correct option:

Reduce price

Reduce the quality

Question # 2 of 20 ( Start time: 12:37:06 AM ) Total Marks: 1

Which one of the following is an example of a convenience consumer product?

Select correct option:

Petrol
A motorcycle

A bicycle
Athletic shoes
Question # 3 of 20 ( Start time: 12:38:27 AM ) Total Marks: 1

Anything that can be offered to a market for attention, acquisition, use, or

consumption and that might satisfy a want or need refers to which one of the following
concepts? Select correct option:

Product
Price
Place
Promotion

Question # 4 of 20 ( Start time: 12:39:22 AM ) Total Marks: 1

Once a product prototype is developed, it is ready for. Which one of the following steps
best describe this statement of the new product development?

Select correct option:

Commercialization
Idea screening
Concept development

Test marketing
Question # 5 of 20 ( Start time: 12:40:41 AM ) Total Marks: 1

ABC Company is identifying and developing new markets for its current product. ABC
Company is exploring possibilities for which of the following strategies?

Select correct option:

Product development
Market penetration

Market development
Diversification

Question # 6 of 20 ( Start time: 12:42:02 AM ) Total Marks: 1

Three common techniques sales managers use to boost sales force morale that include
the organizational climate, sales quotas and which one of the following is the third
technique?

Select correct option:

Positive incentive Page#189

Positive thinking

Positive recognition

Positive feedback

Question # 7 of 20 ( Start time: 12:43:15 AM ) Total Marks: 1

When the requirements associated with a new-task purchase are changed the second
or third time, this is called which of the following purchase?

Modified rebuy purchase

Contractual purchase

Straight rebuy purchase

Negotiated rebuy purchase

Question # 8 of 20 ( Start time: 12:44:30 AM ) Total Marks: 1

Political force is one of the forces of marketing macro environment. How marketers view

political forces?

Select correct option:

Easily ignored

Easily influenced

Simple to recognize

Beyond their control

Question # 9 of 20 ( Start time: 12:45:52 AM ) Total Marks: 1

A well designed marketing information system (MIS) begins and ends with which of
the following?

Select correct option:

User
Vendor

Company

Competitors

Question # 10 of 20 ( Start time: 12:46:15 AM ) Total Marks: 1

Marketing researchers usually draw conclusions about large groups of consumers by

studying which of the following small component of the total consumer population?

Select correct option:

Group

Sample
Target group

Audience

Question # 11 of 20 ( Start time: 12:47:02 AM ) Total Marks: 1

Gathering secondary information is one of the steps of developing the research plan.

What does the meaning of secondary information in marketing research?

Select correct option:

That already exists somewhere in an organized form
That does not currently exist in an organized form

That already exists somewhere, having been collected for another purpose
That the researcher can obtain through surveys and observation

Question # 12 of 20 ( Start time: 12:48:22 AM ) Total Marks: 1

Which one of the following affects both demographic and psychological factors?

Select correct option:

Quantity discounts
Price elasticity

Quality discounts

Mark-up pricing

Question # 13 of 20 ( Start time: 12:49:49 AM ) Total Marks: 1

What is the first step in target-cost pricing?

Select correct option:

Determine budget limitations

Forecast sales

Predict competitive reaction

Define the market segment

Question # 14 of 20 ( Start time: 12:50:44 AM ) Total Marks: 1

Marketing manager wants to improve the packaging of new products after reading

customer responses to its customer opinion poll. Which one of the following is NOT a

function of packaging?

Select correct option:

It contains and protects the product

It contains the brand mark

It determines product quality
It may contain the brand symbol

Question# 15 of 20 (Start time: 12:51:56 AM) Total Marks: 1

Which of the following is NOT an internal factor while setting the price of a
new product?
Select correct option:

Marketing Strategy

Objectives

Marketing Mix

None of the above

Question # 16 of 20 ( Start time: 12:53:12 AM ) Total Marks: 1

Network television advertising is very expensive. The media planner looks both at the
total cost of using a medium and at which of the following cost?

Select correct option:

Cost per exposure
Cost of premium offers

Cost of the magazine it is using

Opportunity cost

Question # 17 of 20 ( Start time: 12:54:38 AM ) Total Marks: 1

In which of the following cases a company introduces additional items in a given product

category under the same brand name, such as new flavors, forms, colors, ingredients, or

package sizes?

Select correct option:

Line extensions
Product mix

Service variability

Service intangibility

Question # 18 of 20 ( Start time: 12:55:56 AM ) Total Marks: 1

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers

examines product labels before making a product selection in the supermarket? By which

method this study would be accomplished?

Select correct option:

Focus groups

Mail surveys

Personal interviews

Observation
Mail-intercepts

Question # 19 of 20 ( Start time: 12:56:56 AM ) Total Marks: 1

A manufacturer spends a large amount of money on research and development leading to

the introduction of a product that is likely to present the firm with a breakthrough

opportunity. The manufacturer prices the product with the goal of achieving a 20 percent

return on its investment. Which of the following types of pricing objectives is the

company using?

Select correct option:

Target return
Profit maximization

Non price competition

Meeting competition

Question # 20 of 20 ( Start time: 12:58:23 AM ) Total Marks: 1

A marketing manager of a large consumer foods company is studying distribution,

promotion, and price of the company's product. Marketing manager is studying which

one of the following concepts?

Select correct option:

Marketing strategy

Marketing mix
Market offering

Marketing plan

Suppose marketers at Lever Brothers are trying to determine whether the use of
coupons for detergent was the reason for a sales increase in a particular store. What
would be this type of study conducted to answer this question? Select correct option:

Exploratory

Descriptive

Casual
Qualitative

What is the purpose of intranets?

Select correct option:

Buying and selling processes

Business-to-business purchasing

Communication among employees

maintaining customer relations

When a company caters to clothing, cosmetics and toiletries markets, it is probably using

which type of segmentation?

Select correct option:

Age and life cycle

Gender
Behavior

Geographic

Competitor price increases are more likely to be followed when they are due to:

Select correct option:

Falling sales
General rising costs
Increased advertising

Price wars

In which of the following pricing the seller selects a given city as a "basing point" and
charges all customers the freight cost from that city to the customer location,
regardless of the city from which the goods are actually shipped? Select correct option:

Base-point pricing
Freight absorption pricing

Transfer pricing

Zone pricing

relation to a product launch strategy, a company engaged in high levels of promotion

at the same time as selling at a high price is following which one of the strategy?
Select correct option:

Slow penetration strategy

Rapid penetration strategy

Rapid skimming strategy

Slow skimming strategy

Segments of consumers having similar needs and buying behavior even they are located
in different countries‖ refers to which of the following segmentation? Select correct
option:

International marketing segmentation

Consumer marketing segmentation

Business marketing segmentation

Inter market segmentation

Which one of the following steps comes after identifying and defining problem in

marketing research?

Select correct option:

Interpretation

Implementation

Developing the research plan

Observation

Collection of raw facts refers to which of the following options?

Select correct option:

Information

Data
Results

Reports

Organizations that rely heavily on personal selling are likely to use other promotional
efforts. What is the purpose of these promotional efforts? Select correct option:
Promote their less expensive products.

Urge consumers to send their comments and ideas to the firm.

Promote free gifts to consumers.

Improve the effectiveness of salespeople.

Companies manage their supply chains through which of the following?

Select correct option:

Skilled operators

Information
Internet

Competitors

price quoted before any discount or reduction refers which one of the following price?

Select correct option:

Barter price

Transaction price

Market price
List price
In an ad, what is the second thing the reader notices?

Select correct option:

Copy
Illustration

Headline

Color

There are __ ways through which the organizations change their prices to meet the

change in demand of a product.

Select correct option:

12

Gillette was the first marketer of disposable razors to offer a product specifically

designed for men. This is an example of segmentation using which of the following
variables?

Select correct option:

Demographic
Psychographic

Geographic

Product use

Whether the price raised or lowered, the action will affect on:

Select correct option:

Buyers
Competitors

Competitors

All of above
Nationally distributed consumer convenience products such as cigarettes are
MOST likely distributed through which of the following channels? Select correct
option:

Producer, agents, wholesalers, retailers, consumers

Producer, wholesalers, consumers

Producer, wholesalers, retailers, consumers

Producer, industrial distributor, wholesalers, retailers, consumers

High involvement in purchase and perceive a significant differences among brands comes

in which type of buying behavior.

Select correct option:

Dissonance-reducing buying behavior

Complex buying behavior

Variety-seeking buying behavior

Habitual buying behavior

Question # 19 of 20 ( Start time: 07:01:50 PM ) Total Marks: 1

Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store
that provides the best possible selection of jewellery. His best choice would be to shop at

a ________ store.

Select correct option:

Department

Discount

Specialty
Convenience

Question # 20 of 20 ( Start time: 07:02:12 PM ) Total Marks: 1

A cash-and-carry wholesaler would be expected to:

Select correct option:
Provide transportation

Handle high turnover products

Carry a wide variety of products
Provide a wide range of services

Question # 1 of 20 ( Start time: 07:05:32 PM ) Total Marks: 1

Finance, research and development, purchasing and manufacturing are all activities of
which element of the micro environment?

Select correct
option: The supplier

The Competitor

The company
The public
Question # 2 of 20 ( Start time: 07:06:00 PM ) Total Marks: 1

High involvement in purchase and perceive a significant differences among brands comes
in which type of buying behavior.

Select correct option: Dissonance-

reducing buying behavior
Complex buying behavior
Variety-seeking buying behavior
Habitual buying behavior

Question # 3 of 20 ( Start time: 07:06:30 PM ) Total Marks: 1

Which one of the following is the final stage of the selling
process? Select correct option:

Closing
Trial close
Presentation

Follow-up
Question # 4 of 20 ( Start time: 07:07:01 PM ) Total Marks: 1

The process of shaping and refining potential product ideas refers to which one of the
following options?
Select correct option:
Prototype development

Concept development

Test marketing

Idea screening

Question # 5 of 20 ( Start time: 07:08:28 PM ) Total Marks: 1

The strategic marketing process is how an organization allocates its marketing mix

resources to reach its:

Select correct option:

Stated business ideas

Target markets
Competition

Area of expertise

Question # 6 of 20 ( Start time: 07:09:03 PM ) Total Marks: 1

The BCG growth-share matrix classifies which of the following four types of SBUs?

Select correct option:

Product; price; promotion; placement

Sales; market share; price; promotion

Stars; cash cows; question marks; dogs

Planning; organizing; leading; controlling

Question # 7 of 20 ( Start time: 07:09:28 PM ) Total Marks: 1

Four common sources of internal data include the accounting department, operations, the

sales force and the other one?

Select correct option:

Owners

Stockholders
Marketing department
Quality control department

Question # 8 of 20 ( Start time: 07:10:08 PM ) Total Marks: 1

What is our business? Who’s our customer? What do our customers value? What should
our business be? All these simple-sounding questions define which of the following
concepts?

Select correct option:

Objectives and goals

Mission statement
Business portfolio

Operational strategies

Question # 9 of 20 ( Start time: 07:11:06 PM ) Total Marks: 1

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers
examines product labels before making a product selection in the supermarket? By which
method this study would be accomplished?

Select correct option:

Focus groups

Mail surveys
Personal interviews

Observation
Question # 10 of 20 ( Start time: 07:11:55 PM ) Total Marks: 1

Which product life cycle stage features an emphasis on informative promotion,

development of distribution channels and low sales? Select correct option:

Market establishment

Market introduction
Market growth

Market maturity

Question # 11 of 20 ( Start time: 07:13:08 PM ) Total Marks: 1

Annual licensing fees and monthly rent for a day care center are examples of which one

of the following costs?

Select correct option:

Fixed costs
Variable costs

Derived costs

Total costs
Question # 12 of 20 ( Start time: 07:14:23 PM ) Total Marks: 1

General pricing approaches and pricing strategies are ______ things.

Select correct option:

One and the same things
Different things
Question # 13 of 20 ( Start time: 07:15:02 PM ) Total Marks: 1

Publics including workers, managers, volunteers and the board of directors show which

of the following publics?

Select correct option:

Citizen-action publics

Local publics

General publics

Internal Publics
Question # 14 of 20 ( Start time: 07:15:40 PM ) Total Marks: 1

In which strategy company spend a lot on advertising and consumer promotion to build
up consumer demand, if successful then consumer will ask their retailers for the product,

the retailer will ask the wholesalers and wholesalers will ask the producers.

Select correct option:

Pull Strategy
Positioning Strategy

Push Strategy

Segmentation Strategy

Question # 15 of 20 ( Start time: 07:16:09 PM ) Total Marks: 1

Sales promotion includes a wide assortment of tools. Which one of the following is NOT

one of these tools?

Select correct option:

Contests

Premiums
Telephone surveys
Coupons

Question # 16 of 20 ( Start time: 07:16:46 PM ) Total Marks: 1

To attract customers into stores, ABC Company advertises its milk at less than cost,

hoping that customers will purchase other groceries as well. It reflects which one of the

following pricing strategy?

Select correct option:

Special-event pricing

Experience curve pricing

Superficial discounting

Loss leader pricing

Question # 17 of 20 ( Start time: 07:17:13 PM ) Total Marks: 1

Once the product or service passes the business analysis test, it moves into which stage?

Select correct option:

Concept development

Product development
Market testing

Product proposal

Question # 18 of 20 ( Start time: 07:18:03 PM ) Total Marks: 1

Beyond quality level, high quality also can mean high levels of quality consistency. Here,

―Freedom from defects and consistency in delivering a targeted level of performance‖

refers to which of the following qualities?

Select correct option:

Perceived quality

Product quality

Adherence quality
Conformance quality
Question # 19 of 20 ( Start time: 07:19:03 PM ) Total Marks: 1

A marketing manager of a large consumer foods company is studying distribution,

promotion, and price of the company's product. Marketing manager is studying which

one of the following concepts?

Select correct option:

Marketing strategy

Marketing mix
Market offering

Marketing plan

Question # 20 of 20 ( Start time: 07:19:37 PM ) Total Marks: 1

Making more sales to current customers without changing a firm’s products refers to

which of the following strategies?

Select correct option:

Market development

Market growth

Market penetration
Product development

Question # 1 of 20 ( Start time: 07:22:45 PM ) Total Marks: 1

The environment that is made up of institutions and other forces affecting society’s basic

values, perceptions, preferences and behaviors shows which of the following

environment?

Select correct option

Cultural environment
Fictitious environment
Natural environment

Political environment

Question # 2 of 20 ( Start time: 07:23:25 PM ) Total Marks: 1

There are __ ways through which the organizations change their prices to meet the

change in demand of a product.

Select correct option:

12

Question # 3 of 20 ( Start time: 07:23:46 PM ) Total Marks: 1

Which one of the following is NOT a part of market potential

Select correct option:

Size

Growth rate

Size and growth rate

Inflation
Question # 4 of 20 ( Start time: 07:24:21 PM ) Total Marks: 1

Most of fast moving consumer goods (FMCG) companies are using _____ for the

distribution of their products.

Select correct option:

Intensive Distribution
Exclusive Distribution

Selective Distribution

None of above

Question # 5 of 20 ( Start time: 07:24:53 PM ) Total Marks: 1

Three main strategies for intensive growth are market penetration, product development

and the other one?

Select correct option:

Product improvement

Market saturation

Market growth

Market development
Question # 6 of 20 ( Start time: 07:25:21 PM ) Total Marks: 1

People vary in their emphasis on serving themselves versus serving others reflects which

of the following views?

Select correct option:

People’s views of themselves

People’s views of others

People’s views of organizations

People’s views of societies

Question # 7 of 20 ( Start time: 07:25:49 PM ) Total Marks: 1

What is the first step in target-cost pricing?

Select correct option:

Determine budget limitations

Forecast sales

Predict competitive reaction

Define the market segment

Question # 8 of 20 ( Start time: 07:26:54 PM ) Total Marks: 1

Three common techniques sales managers use to boost sales force morale that include
the organizational climate, sales quotas and which one of the following is the third
technique?

Select correct option:

Positive incentives
Positive thinking

Composed & Solved

Positive recognition
Positive feedback

Question # 9 of 20 ( Start time: 07:27:26 PM ) Total Marks: 1

Which of the following is NOT a part of the macro-environment?

Select correct option:

Demographic forces

Natural forces

Competitors' forces
Political forces

Question # 10 of 20 ( Start time: 07:27:58 PM ) Total Marks: 1

Defining the problem and research objectives; developing the research plan; collecting

information; analyzing the information; and presenting the findings, these are steps of

which of the following steps?

Select correct option:

Marketing survey

Marketing intelligence

Marketing research
Marketing study

Question # 11 of 20 ( Start time: 07:28:33 PM ) Total Marks: 1

When the size, purchasing power and profiles of business market segments can be
determined, they are said to possess the requirement of being what? Select correct
option:

Measurable
Accessible

Substantial

Actionable

Question # 12 of 20 ( Start time: 07:29:21 PM ) Total Marks: 1

―Segments of consumers having similar needs and buying behavior even they are
located in different countries‖ refers to which of the following segmentation? Select
correct option:

International marketing segmentation

Consumer marketing segmentation

Business marketing segmentation

Inter market segmentation

Question # 13 of 20 ( Start time: 07:29:50 PM ) Total Marks:

1 To identify, sort and label the goods is a function of Select
correct option:

Material handling

Selling Agent

Question # 14 of 20 ( Start time: 07:30:47 PM ) Total Marks: 1

If a company raises its price per unit, but keeps total fixed cost and variable cost per unit
the same, the break-even point will be lower.
Select correct option:

True

False

Question # 15 of 20 ( Start time: 07:31:09 PM ) Total Marks: 1 Fast-food restaurants

offer tasty and convenient food at affordable prices; they contribute to fatness that harms
consumer health and causes health problems in the long run. This statement reflects
which one of the following concepts? Select correct option:

Marketing concept

Societal marketing concept

Product concept

Production concept

Question # 16 of 20 ( Start time: 07:31:43 PM ) Total Marks: 1

A transaction in which the organization is making an initial purchase of an item to be

used to perform a new job refers to which of the following purchases? Select correct
option:

Straight rebuy purchase

Delayed purchase

New-task purchase
Modified rebuy purchase

Question # 17 of 20 ( Start time: 07:32:19 PM ) Total Marks: 1

Which one of the following pricing policy may result in losing money on the product?

Select correct option:

Price leader

Psychological discounting

Penetration pricing

Special-event pricing
Question # 18 of 20 ( Start time: 07:33:19 PM ) Total Marks: 1
―How are you telling consumers in your target group about your product‖ This question

belongs to which marketing concept?

Select correct option:

Product

Price

Place

Promotion
Question # 19 of 20 ( Start time: 07:33:47 PM ) Total Marks: 1

Which of the following is NOT an internal factor while setting the price of a
new product?

Select correct option:

Marketing Strategy

Objectives
Marketing Mix

None of the above

Question # 20 of 20 ( Start time: 07:34:47 PM ) Total Marks: 1

For a day care center, disposable diapers, juice boxes, cleaning supplies and
electricity are examples of which one of the following costs? Select correct option:

Fixed costs

Variable costs

Derived costs

Total costs
Question # 1 of 20 ( Start time: 07:38:58 PM ) Total Marks: 1

In which of the following pricing the seller selects a given city as a "basing point" and
charges all customers the freight cost from that city to the customer location,
regardless of the city from which the goods are actually shipped? Select correct option:

Base-point pricing
Freight absorption pricing

Transfer pricing

Zone pricing

Question # 2 of 20 ( Start time: 07:39:23 PM ) Total Marks: 1

Which one of the following is suspicious of change and adopts only after the product is

no longer considered an innovation?

Select correct option:

Late majority

Early Adopter

Early Majority

Laggards
Question # 3 of 20 ( Start time: 07:40:00 PM ) Total Marks: 1

Which one of these is form of direct marketing?

Select correct option:

Face to face marketing

Catalog marketing

Kiosk marketing

All of above
Question # 4 of 20 ( Start time: 07:40:35 PM ) Total Marks: 1

Learning occurs through the interplay of all of the following EXCEPT which one of the
following?
Select correct option:

Drives

Stimuli

Cues
Behavior
Question # 5 of 20 ( Start time: 07:41:21 PM ) Total Marks: 1

Unique psychological characteristics that lead to relatively consistent and lasting

responses to one’s own environment refers to which one of the following?

Select correct option:

Belief

Culture

Personality
Self-awareness

Question # 6 of 20 ( Start time: 07:41:59 PM ) Total Marks: 1

Economic factors focus on which one of the following concepts?

Select correct option:

Level of economic development

Bureaucracy

Behavioral pattern

Stability of government

Question # 7 of 20 ( Start time: 07:42:28 PM ) Total Marks: 1

Gathering secondary information is one of the steps of developing the research plan.

What does the meaning of secondary information in marketing research?

Select correct option:

That already exists somewhere in an organized form

That does not currently exist in an organized form

That already exists somewhere, having been collected for another purpose
That the researcher can obtain through surveys and observation

Question # 8 of 20 ( Start time: 07:42:53 PM ) Total Marks: 1

The purpose of idea generation is to create a ___ of ideas. The purpose of succeeding

stages is to ___ that number.

Select correct option:

Small number; reduce

Small number; increase

Large number; increase

Large number; reduce

Question # 9 of 20 ( Start time: 07:43:32 PM ) Total Marks: 1

Hybrid marketing channels are also known as

Select correct option:

Vertical Marketing Systems

Horizontal Marketing Systems

Multinational Distribution Systems

None of above
Question # 10 of 20 ( Start time: 07:44:01 PM ) Total Marks: 1

When a toy manufacturer advertises a product on Saturday-morning television and tells

children to ask for the product at their favorite toy shops, it is implementing which one of
the following policies from its promotion mix? Select correct option:

Differentiated

Penetration

Push

Pull
Question # 11 of 20 ( Start time: 07:44:38 PM ) Total Marks: 1

An MIS consists of people, equipment, and procedures to gather, sort, ___, evaluate, and
distribute information to marketing decision makers. Select correct option:

Test

Test market

Analyze
Assess

Question # 12 of 20 ( Start time: 07:45:38 PM ) Total Marks: 1

ABC Research Group must guard against problems during the implementation phase of
marketing research for its clients. Typically, management will not encounter which of

these problems?

Select correct option:

Respondents who refuse to cooperate or give biased

answers Interviewers who make mistakes or take shortcuts

Interpreting and reporting the findings

Primary data that conflict with secondary data

Question # 13 of 20 ( Start time: 07:46:27 PM ) Total Marks: 1

What might be the effect of a successful price increase on profits?

Select correct option:

Profit can increase

Profit can decrease

No change observed in profits

Infinite change in profits

Question # 14 of 20 ( Start time: 07:46:54 PM ) Total Marks: 1

Publics including workers, managers, volunteers and the board of directors show which

of the following publics?

Select correct option:

Citizen-action publics

Local publics

General publics

Internal Publics
Question # 15 of 20 ( Start time: 07:47:18 PM ) Total Marks: 1

Public that influence the company’s ability to obtain funds reflects which of the
following publics?

Select correct option:

Financial publics
Media publics

Government publics

Citizen-action publics

Question # 16 of 20 ( Start time: 07:47:45 PM ) Total Marks: 1

Which of the human wants are backed by buying power?

Select correct option:

Needs

Wants

Demands
Exchange

Question # 17 of 20 ( Start time: 07:48:14 PM ) Total Marks: 1

When a firm sets out to analyze, plan, implement, and control sales force
activities through sales force management. What does it set and design? Select
correct option:

Sales territories

Sales force strategies

Team selling efforts

Promotional objectives

Question # 18 of 20 ( Start time: 07:48:39 PM ) Total Marks: 1

Environmental groups are one kind of which of the following publics?

Select correct option:

Citizen-action publics
Media publics

Government publics

Local publics

Question # 19 of 20 ( Start time: 07:49:07 PM ) Total Marks: 1

According to Philip Kotler how many marketing management philosophies are there?

Select correct option:

Three

Four

Five
Six

Question # 20 of 20 ( Start time: 07:49:36 PM ) Total Marks: 1

Which of the following three psychographic dimensions are MOST commonly used in

market segmentation?

Select correct option:

Personality, perception and learning

Personality, perception and behavior

Motives attitudes and lifestyles

Personality, social class and lifestyles

Question # 1 of 20 ( Start time: 07:52:18 PM ) Total Marks: 1

What can we say about the size of the business market compared to consumer markets?

Select correct option:

It is same

It is smaller

It is huge

No need to compare
Question # 2 of 20 ( Start time: 07:53:25 PM ) Total Marks: 1

The information collected for the specific purpose at hand refers to which of the

following data?

Select correct option:

Primary data
Secondary data

Encrypted data

Bulk data

Question # 3 of 20 ( Start time: 07:54:09 PM ) Total Marks: 1

Which of the following set refers to the order of action in marketing control process?

Select correct option:

Measure performance – evaluate performance – corrective action – set goals
Corrective action – set goals - measure performance – evaluate performance

Set goals - Measure performance – evaluate performance - corrective action

Set goals - Measure performance – corrective action – evaluate performance

Question # 4 of 20 ( Start time: 07:54:43 PM ) Total Marks: 1

The decline stage is marked by chronically decreasing profits.

Select correct option:

True
False

Question # 5 of 20 ( Start time: 07:55:21 PM ) Total Marks: 1

How many forces are in a Porter’s model of competition?

Select correct option:

Three

Four

Five
Six

Question # 6 of 20 ( Start time: 07:56:01 PM ) Total Marks: 1

Which one of the following is a marketer’s major positioning tool that has a direct
impact on product or service performance; thus, it is closely linked to customer value and
satisfaction?

Select correct option:

Product quality
Product style

Product design

Product features

Question # 7 of 20 ( Start time: 07:56:43 PM ) Total Marks: 1

Delivery of customer satisfaction at a profit is known as:

Select correct option:

Sales

Price

Marketing

Value

Question # 8 of 20 ( Start time: 07:57:46 PM ) Total Marks: 1

A firm establishes which of the following pricing objectives to maintain or increase its
product's sales in relation to total industry sales? Select correct option:

Cash flow

Sales potential

Product quality

Market share
Question # 9 of 20 ( Start time: 07:59:07 PM ) Total Marks: 1

Which one of the following is the final stage of the selling process?

Select correct option:

Closing

Trial close

Presentation

Follow-up
Question # 10 of 20 ( Start time: 07:59:58 PM ) Total Marks: 1

Which of the following is a way in which a firm can respond to the price change by
the competitor?

Select correct option:

Reduce price
Reduce the quality

Question # 11 of 20 ( Start time: 08:00:20 PM ) Total Marks: 1

Lawyers, accountants, and other professionals typically price by adding a standard

markup for profit that reflects which one of the following concepts? Select correct
option:

Cost-plus pricing
Value-based pricing

Break-even price

Penetration pricing

Question # 12 of 20 ( Start time: 08:01:22 PM ) Total Marks: 1

Four common sources of internal data include the accounting department, operations, the

sales force and the other one?

Select correct option:

Owners

Composed & Solved

Stockholders

marketing department
Quality control department

Question # 13 of 20 ( Start time: 08:01:59 PM ) Total Marks: 1

The set of marketing tools a firm uses to implement its marketing strategy refers to which

one of the following concepts?

Select correct option:

Promotion mix

Product mix

Marketing mix
Marketing effort

Question # 14 of 20 ( Start time: 08:03:16 PM ) Total Marks: 1

Which one of the following groups of people gets the product exposure but is not
often perceived by the majority of potential buyers as typical consumers? Select
correct option:

Early Adopter

Early Majority

Late Majority

Innovators
Question # 15 of 20 ( Start time: 08:04:02 PM ) Total Marks: 1

Which one of the following is a first step of the marketing process?

Select correct option:

Selecting target markets

Analyzing marketing opportunities

Managing the marketing effort

Developing the marketing mix

Question # 16 of 20 ( Start time: 08:04:56 PM ) Total Marks: 1

What is the purpose of intranets?

Select correct option:

Buying and selling processes

Business-to-business purchasing

Communication among employees

Maintaining customer relations

Question # 17 of 20 ( Start time: 08:05:32 PM ) Total Marks: 1

If a retailer needed help with store design and training sales personnel, it would most

Composed & Solved

likely use the services of which of the following wholesalers?

Select correct option:

Full-service wholesaler
Full-price wholesaler

Rack jobber

Cash-and-carry wholesaler

Question # 18 of 20 ( Start time: 08:07:00 PM ) Total Marks: 1

Pak Suzuki Motor Company needs to assess the company's image relative to a new

competitor. The time schedule is flexible, the research budget is very limited and a low

response rate will not be a major problem. Which one of the following survey would be

used by Pak Suzuki Motor Company?

Select correct option:

Mail
Telephone

Personal interview

Population

Question # 19 of 20 ( Start time: 08:08:32 PM ) Total Marks: 1

There are several competitors in the market and all behave like then how would
your company react to such type of competitors? Select correct option:

Analyze a typical competitor

Analyze all competitors

No need to analyze any competitor

Analyze all competitors on the basis of their size

Question # 20 of 20 ( Start time: 08:09:45 PM ) Total Marks: 1

If a company's customers are concentrated in a small geographic area and the

company sells technical products, which promotion method will it most likely use?
Select correct option:

Advertising

Publicity

Personal selling
Sales promotion

Collection of raw facts refers to which of the following options?

Select correct option:

Information

Data
Results

Reports

Question # 1 of 20 ( Start time: 10:52:55 PM ) Total Marks: 1

An activity and/or material that offers added value or incentive to resellers, salespersons,
or consumers. Which one of the following promotional tools offers added value? Select
correct option:

Advertising

Personal selling

Publicity

Sales promotion
Question # 2 of 20 ( Start time: 10:54:09 PM ) Total Marks: 1

When establishing prices, a marketer's first step is to:

Select correct option:

Develop pricing objectives

Select a pricing policy

Evaluate competitors' prices

Determine a pricing method

Question # 3 of 20 ( Start time: 10:55:01 PM ) Total Marks: 1

Ford Motors is producing a new van with four-wheel drive, which one of the following
would be a likely variable for segmenting the market for this new model? Select
correct option:

Religion

Geographic location
Income
Race

Question # 4 of 20 ( Start time: 10:55:48 PM ) Total Marks: 1

The creative people must find the best style, tone, words, and format for executing the

message. Which of the following is the style that shows one or more typical people using

the product in a normal setting?

Select correct option:

Lifestyle

Slice of life
Personality symbol

Real-world depiction

Question # 5 of 20 ( Start time: 10:56:56 PM ) Total Marks: 1

The phase in the selling process in which the salesperson gathers as much
information about the prospective client before the sales call refers to which one of
the following options?

Select correct option:

Reproach
Approach

Prospecting

Qualifying

Question # 6 of 20 ( Start time: 10:58:27 PM ) Total Marks: 1

Which of the following advertising is used in which a company directly or

indirectly compares its brand with one or more other brands? Select correct option:

Informative advertising

Reminder advertising

Comparative advertising
Institutional advertising

Question # 7 of 20 ( Start time: 10:58:49 PM ) Total Marks: 1

Network television advertising is very expensive. The media planner looks both at the
total cost of using a medium and at which of the following cost? Select correct
option:

Cost per exposure

Cost of premium offers

Cost of the magazine it is using

Opportunity cost

Question # 8 of 20 ( Start time: 10:59:03 PM ) Total Marks: 1

Through sales management supervision, what does the company do for sales force to do a
better job?

Select correct option:

Coaches

Motivates
Influences
Forces

Composed & Solved

Question # 9 of 20 ( Start time: 10:59:19 PM ) Total Marks: 1

In SWOT analysis, strength and weaknesses are part of which of the following

environment?

Select correct option:

Internal
Outdoor

External

Outside

Question # 10 of 20 ( Start time: 10:59:30 PM ) Total Marks: 1

General pricing approaches and pricing strategies are ________ things.

Select correct option:

One and the same things

Different things
Question # 11 of 20 ( Start time: 10:59:46 PM ) Total Marks: 1

Which of the following are those products purchased for further processing or for use in

conducting a business?

Select correct option:

Unsought products

Specialty products

Shopping products

Industrial products
Question # 12 of 20 ( Start time: 11:00:02 PM ) Total Marks: 1

A marketing manager of a large consumer foods company is studying distribution,

promotion, and price of the company's product. Marketing manager is studying which

one of the following concepts?

Select correct option:

Marketing strategy

Marketing mix
Market offering

Marketing plan

Question # 13 of 20 ( Start time: 11:00:15 PM ) Total Marks: 1

The verbal portion of an advertisement, including headlines, body, and signature reflects

which one of the following concepts?

Select correct option:

Copy

Storyboard
Layout

Script

Question # 14 of 20 ( Start time: 11:00:27 PM ) Total Marks: 1

If a product has an inelastic demand and the manufacturer raises its price then what will
happen?
Select correct option:

Total revenue will increase

Quantity demanded will increase

The demand schedule will shift

Total revenue will decrease

Question # 15 of 20 ( Start time: 11:00:42 PM ) Total Marks: 1

Sale is decreasing due to substitute product, this statement related to which one of the

following research?

Select correct option:

Causal research

Observational research

Experimental research

Survey research
Question # 16 of 20 ( Start time: 11:01:09 PM ) Total Marks: 1

Which of the following is a pricing strategy used while the product is in running phase?

Select correct option:

Market-Skimming Prices

Product Line Pricing

Question # 17 of 20 ( Start time: 11:01:54 PM ) Total Marks: 1

Which one is NOT the stage that customers go through in the process of adopting a new
product?

Select correct option:

Awareness

Interest

Evaluation

Culture

Question # 18 of 20 ( Start time: 11:02:11 PM ) Total Marks: 1

Quantity discounts are a legal form of price discrimination. A quantity discount is a price

reduction to buyers who purchase _____.

Select correct option:

Frequently
Large volumes
Inferior merchandise

Superior merchandise

Question # 19 of 20 ( Start time: 11:02:27 PM ) Total Marks: 1

A firm establishes which of the following pricing objectives to maintain or increase its
product's sales in relation to total industry sales? Select correct option:

Cash flow

Sales potential

Product quality

Market share
Question # 20 of 20 ( Start time: 11:03:00 PM ) Total Marks: 1

High involvement in purchase and perceive a significant differences among brands comes

in which type of buying behavior.

Select correct option:

Dissonance-reducing buying behavior

Complex buying behavior

Variety-seeking buying behavior

Habitual buying behavior

Various studies have indicated that good sales people have various traits including which of the following?
In the process of buying routine purchased items, buyers also plays the role of which one of the following participants

Top of Form

/wEPDwUKMTY2N

/wEWCgL+svcwA

Time Left 59
sec(s)

Quiz Start Time: 07:53 PM

Question # 1 of 15 ( Start time: 07:53:31 PM ) Total Marks: 1

Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is
best suited for gathering which of the following information?

Select correct option:

Personal

Attitude
 Descriptive

TRUE

Exploratory

Click here to Save Answer & Move to Next Question

Bottom of Form

Top of Form

/wEPDwUKMTY2N

/wEWCgKm7pbcD

Time Left 44
sec(s)

Quiz Start Time: 07:53 PM

Question # 2 of 15 ( Start time: 07:55:03 PM ) Total Marks: 1

Which of the following sets refers to the sequence of marketing management functions?
Select correct option:
 Control – implementation – market planning

Market planning – control – implementation

Implementation – control – market planning

Marketing planning – implementation - control

TRUE

Click here to Save Answer & Move to Next Question

Bottom of Form

Top of Form

/wEPDwUKMTY2N
 /wEWCgLSgPHVD

Time Left 61
sec(s)

Quiz Start Time: 07:53 PM

Question # 3 of 15 ( Start time: 07:56:20 PM ) Total Marks: 1

What does CRM deliver to customers for maintaining profitable customer relationships?

Select correct option:

Less expensive goods

Quality products

Superior customer value

TRUE
 Variety of products

Click here to Save Answer & Move to Next Question

Bottom of Form

Top of Form

/wEPDwUKMTY2N

/wEWCgKuxbmC

Time Left 58
sec(s)

Quiz Start Time: 07:53 PM

Question # 4 of 15 ( Start time: 07:57:04 PM ) Total Marks: 1

The first step in the marketing control process is BEST described as one where the marketer performs which of the following
activities?

Select correct option:

Evaluates performance
 Measures performance

Sets specific goals

TRUE

Takes corrective action

Click here to Save Answer & Move to Next Question

Bottom of Form

Top of Form

/wEPDwUKMTY2N

/wEWCgLh4uHlC
 Time Left 64
sec(s)

Quiz Start Time: 07:53 PM

Question # 5 of 15 ( Start time: 07:58:20 PM ) Total Marks: 1

Specifications of a product relate to which of the following?

Select correct option:

Physical characteristics and level of quality

TRUE
Financing available with the product

Types of competitors offering a similar product

Price of a product offering to customer

Click here to Save Answer & Move to Next Question

Bottom of Form
 Top of Form

/wEPDwUKMTY2N

/wEWCgLxm/ujB

Time Left 56
sec(s)

Quiz Start Time: 07:53 PM

Question # 6 of 15 ( Start time: 07:59:34 PM ) Total Marks: 1

Selecting an overall company strategy for long-run survival and growth refers to which one of the following tasks?

Select correct option:

Strategic market planning

TRUE

Annual market planning

 Short-term planning

Long-term planning

Click here to Save Answer & Move to Next Question

Bottom of Form

Top of Form

/wEPDwUKMTY2N

/wEWCgLcgsCvD

Time Left 52
sec(s)

Quiz Start Time: 07:53 PM

Question # 7 of 15 ( Start time: 08:00:59 PM ) Total Marks: 1

Following activities are the part of marketing process EXCEPT which of the following?
 Select correct option:

Analyzing marketing opportunities

Selecting target markets

Developing the business portfolio

TRUE
Managing the marketing effort

Click here to Save Answer & Move to Next Question

Bottom of Form

Top of Form

/wEPDwUKMTY2N
/wEWCgKDssLfA
 Time Left 61
sec(s)

Quiz Start Time: 07:53 PM

Question # 8 of 15 ( Start time: 08:02:20 PM ) Total Marks: 1

All departments must _____if the firm wants to be successful.

Select correct option:

Think competitors

Think customers

Think research and development

None of all
 TRUE

Click here to Save Answer & Move to Next Question

Bottom of Form

Top of Form

/wEPDwUKMTY2N

/wEWCgLzhsqVB

Time Left 69
sec(s)

Quiz Start Time: 07:53 PM

Question # 9 of 15 ( Start time: 08:03:23 PM ) Total Marks: 1

What is one way that a social class is NOT measured?

Select correct option:

Occupation
 Education

Income

Number of children in family

TRUE

Click here to Save Answer & Move to Next Question

Bottom of Form

Top of Form

/wEPDwUKMTY2N

/wEWCgKf5a6QD

Time Left 28
sec(s)

Quiz Start Time: 07:53 PM

Question # 10 of 15 ( Start time: 08:04:38 PM ) Total Marks: 1

Which one of the following options BEST represents the involvement of management and employees in the continuous
improvement of the production of goods and services?

Select correct option:

Total Quality Management

TRUE

Marketing Management

Customer Relationship Management

Knowledge Management

Click here to Save Answer & Move to Next Question

 Bottom of Form

Top of Form

/wEPDwUKMTY2N

/wEWCgK/s7f1A

Time Left 51
sec(s)

Quiz Start Time: 07:53 PM

Question # 11 of 15 ( Start time: 08:06:03 PM ) Total Marks: 1

When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the
following is LEAST likely to concern the buyer in the purchase decision?

Select correct option:

Does the quality of the goods meet company specific

Does the supplier also sell to my competitors?

TRUE
Does the supplier consistently deliver on time?
 Does the price meet the company budget requireme

Click here to Save Answer & Move to Next Question

Bottom of Form

Top of Form

/wEPDwUKMTY2N

/wEWCgKq4caBA

Time Left 69
sec(s)

Quiz Start Time: 07:53 PM

Question # 12 of 15 ( Start time: 08:07:27 PM ) Total Marks: 1

Person’s pattern of living as expressed in his or her psychographics represents which one of the following concepts?

Select correct option:

 Personality

Culture

Lifestyle
TRUE

Motive

Click here to Save Answer & Move to Next Question

Top of Form

/wEPDwUKMTY2N
 /wEWCgKq9eL9C

Time Left 53
sec(s)

Quiz Start Time: 07:53 PM

Question # 13 of 15 ( Start time: 08:08:21 PM ) Total Marks: 1

Marketing management is really a:

Select correct option:

Supply Chain Management

TRUE
 Demand Management

Product Management

Knowledge Management

Click here to Save Answer & Move to Next Question

Top of Form

/wEPDwUKMTY2N

/wEWCgKgh/2wA
Quiz Start Time: 07:53 PM
Time Left 50
sec(s)

Question # 14 of 15 ( Start time: 08:09:49 PM )

Total Marks: 1

Demography is the study of human population in term of

Select correct option:

Spending power

Buying power
 Density

TRUE

Natural resources

Click here to Save Answer & Move to Next Question

Top of Form

/wEPDwUKMTY2N

/wEWCgLPt+ymD

Time Left 43
sec(s)

Quiz Start Time: 07:53 PM

Question # 15 of 15 ( Start time: 08:10:38 PM ) Total Marks: 1

This systematic collection and analysis of publicly available information about competitors and developments in the marketing
environment is very useful. What is it called?

Select correct option:

Marketing data

Marketing intelligence

TRUE
 Web Master

Secondary data

Click here to Save Answer & Move to Next Question

The type of product that results from applying human and mechanical efforts to people
or objects refers to which one of the following options?

9. An idea
10. A service
11. A philosophy
12. A concept

When Olympia Carpets develops new carpets that are highly stain resistant and durable, it must
educate consumers about the product's benefits. This activity calls for which one of the
following marketing mix variables?

C Price
D Promotion
E Distribution
F Product
Customer‟s evaluation of the difference between all the benefits and all the costs of a marketing
offer relative to those of competing offers refers to which of the following options?

11. Customer perceived value

12. Marketing myopia
13. Customer relationship management
14. Customer satisfaction

Which one of the following statements by a company chairman BEST reflects the marketing
concept?

12. We have organized our business to satisfy the customer needs

13. We believe that marketing department must organize to sell what we produce
16. We try to produce only high quality, technically efficient products
17. We try to encourage company growth in the market

Which one of the following concepts is a useful philosophy in a situation when the product‟s
cost is too high and marketers look for ways to bring it down?

17. Selling concept

18. Product concept
19. Production concept
20. Marketing concept

Which one of the following is a key to build lasting relationships with consumers?
► Price of the product

18. Need recognition

19. Customer satisfaction
20. Quality of product

Which one of the following options enables consumers and companies to access and
share huge amounts of information with just a few mouse clicks?

19. Digital age

20. Internet
21. Extranet
22. WWW

Which one of the following options is best to explain the purpose of intranets?

20. Buying and selling processes

21. Business-to-business purchasing
22. Communication among employees
23. Maintaining customer relations

Which of the following sets refers to the order or sequence of marketing

management functions?

21. Control – implementation – market planning

22. Market planning – control – implementation
23. Implementation – control – market planning
24. Marketing planning – implementation - control

Advertising agencies are an example of which of the following marketing intermediaries?

8. Insurance company
9. Financial intermediary
10. Marketing services agency
11. Physical distribution firm
12.
Marketing information from which of the following databases can be accessed more quickly
and cheaply?

9. External
10. Internal & External
11. Internal
12. Representatives

The objective of which of the following research is to gather preliminary information that will
help define the problem and suggest hypotheses?

14. Descriptive
15. Exploratory
16. Causal
17. Corrective
Which method of research can be used to obtain information if people are unwilling or unable
to provide?

18. Observations
19. Focus groups
20. Personal interviews
21. Questionnaires

A person on the University Book Shop's survey asks respondents to tell the shop, in their
own words, what they like least about textbook shopping. What is a type of this question?

19. An open-ended
20. A dichotomous
21. A multiple choice
22. A scale

ABC Research Group must guard against problems during the implementation phase of
marketing research for its clients. Typically, management will not encounter which of
these problems?

22. Respondents who refuse to cooperate or give biased answers

13. Interviewers who make mistakes or take shortcuts

14. Interpreting and reporting the findings
15. Primary data that conflict with secondary data

Society‟s relatively permanent and ordered divisions whose members share similar
values, interests and behaviors reflect which one of the following option?

16. Social classes

17. Habitual buyers
18. Charismatic leaders
19. Opinion leaders

In a reference group, people having special skills, knowledge, personality, or other

characteristics, exert influence on others. Which one of the following option refers to
these people?

20. Opinion leaders

21. Habitual buyers
22. Charismatic personalities
23. Wild ducks
24.
A change in an individual's behavior prompted by information and experience refers to
which one of the following concept?

Learning

Role selection

Perception

25. Motivation

The factors such as the buyer‟s age, life-cycle stage, occupation, economic situation,
lifestyle, personality and self-concept that influences buyer‟s decisions refers to which one of
the following characteristic?

26. Personal characteristics

27. Psychological characteristics
28. Behavioral characteristics
29. Demographical characteristics

Identify the process by which individuals organize and interpret their sensory impressions
in order to give meaning to their environment?

30. Personality
31. Perception
32. Selective group
Habitual behavior

A transaction in which the organization is making an initial purchase of an item to be used

to perform a new job refers to which of the following purchases?

33. Straight rebuy purchase

34. Delayed purchase
35. New-task purchase
36. Modified rebuy purchase

In its purchase of a small business computer, Mr. Ateeq asked that potential suppliers provide
information only on units with 1Mb of memory. As management evaluates the purchase, it
finds that 1Mb is inadequate for many of the software programs they use. In this instance, the
firm would need to modify which aspect of the purchase process?

► Searching
Specification development

37. Alternative evaluation

38. Performance evaluation

Following are the variables for the segmentation of international markets EXCEPT:

39. Geographic factors

40. Economic factors
41. Cultural factors
42. Psychological factors
43.
With concentrated marketing, the marketer goes after a _____ share of _____.
Small; a small market

44. Small; a large market

45. Large; one or a few niches
46. Large; the mass market

Beyond quality level, high quality also can mean high levels of quality consistency. Here,
“Freedom from defects and consistency in delivering a targeted level of performance” refers
to which of the following qualities?

47. Perceived quality

48. Product quality
49. Adherence quality
50. Conformance quality
51.
52. Customer service is another element of product strategy. The first step is to survey
customers periodically to assess the value of current services and to obtain ideas for new ones.
From this careful monitoring, marketer has learned that buyers are very upset by repairs that
are not done correctly the first time. What is the name of these types of services?

53. Brand equity services

54. Product support services
55. Social marketing services
56. Unsought product services

In which of the following cases two established brand names of different companies are used
on the same product?

57. zBrand extension

58. Brand equity
59. Co-branding
60. Cannibalization

With what groups do firms conduct concept testing for new products?

61. Suppliers
62. Employees
63. Target customers
64. Focus groups

Once the product or service passes the business analysis test, it moves into which stage?

Concept development

65. Product development

66. Market testing
67. Product proposal

Which one of the following groups of people get the product exposure but is not often
perceived by the majority of potential buyers as typical consumers?

68. Early Majority

69. Late Majority
70. Early Adopter
71. Innovators
First National Bank launches an innovative in-home banking system tied to personal
computers. The product is not widely accepted because bank customers don't see the need for
such a service. Which one of the following is the best discretion of product failure?

72. Establishment of a customer information system

73. Organization structure
74. Technological advancement
75. Scanning corporate capabilities

In Boston Consulting Group approach, which one of the following is a measure of

company's strength in the market?

76. Relative market share

77. Market share
78. Business portfolio
79. Market growth rate

Which one of the following is a chief goal of the implementation function in marketing process?

80. Develops marketing plans

81. Turns plans into actions
82. Takes corrective actions
83. Develops strategic plans

Finance, research and development, purchasing and manufacturing all are the activities
of which element of the micro environment?

84. Suppliers

85. Retailers
Companies

Publics
 Buying goods and services for further processing or for use in the production process refers
to which of the following markets?

86. Consumer markets

87. Government markets

88. Business markets

89. International markets

 Political force is one of the forces of marketing macro environment. Identify the view
of marketer about the political forces.

90. Simple to recognize

91. Beyond their control
92. Easily ignored
93. Easily influenced

Chimney Sweeps employs people to clean fireplaces and chimneys in homes and
apartments. The firm is primarily the marketer of which one of the following?

94. An image
95. A service
96. A good
97. An idea

What does it show “Increasing demand, as well as changing or even reducing demand”?

98. Marketing management

99. Marketing myopia
100. Demarketing

101. Relationship management

Environmental groups are one kind of which of the following publics?

102. Citizen-action publics

103. Media publics
104. Government publics
105. Local publics

Which one of the following is NOT considered as competitive differentiation of a company?

106. Product
107. Service
108. Image
109. Sales
In a Michael Porter Model, which one of the following options is a major tool in the
identification of ways to create value in an organization?
110. Chain model
111. The BCG model
112. Five forces model
113. Value chain model

A marketing manager of a large consumer foods company is studying distribution,

promotion, and price of the company's product. Marketing manager is studying which one of
the following concepts?

114. Marketing plan

115. Marketing strategy
A. Marketing mix
116. Market offering

Which one of the following options represents this statement “What place do you want
your product to hold in the consumer‟s mind”?

117. Product

A. Positioning
118. Promotion
119. Place

Relationship marketing is a consistent application of up to date knowledge of individual

customers to product and service design. Why it is communicated interactively to customers?

120. For delivering short term value & satisfaction to customers

A. For delivering long term value & satisfaction to customers
121. For delivering short term value to management
122. For delivering long term value to management

Airlines offer frequent flier marketing programs to build value and satisfaction into the
customer relationship. Using this approach, airlines add which of the following benefits to the
customer relationship?

123. Social benefits

124. Structural benefits
A. Financial benefits
125. Old age benefits
 The digital age will fundamentally change customers‟ thinking of convenience, speed,
price, product information and service. This new consumer thinking will affect which one of
the following businesses?

126. A few businesses

A. Every business\
B.
127. Established businesses
128. Starting up businessesSome banks have increased their market share by offering accounts
especially for children in another city. This example illustrates which of the following growth
strategies?
► Market penetration
129. Market development
130. Horizontal diversification
131. Conglomerate diversification
132.
133. Which of the following sets refers to the order or sequence of marketing management
functions?

134. Control – implementation – market planning

135. Market planning – control – implementation
136. Implementation – control – market planning
► Marketing planning – implementation – control

Your colleague is confused about using the marketing research process. In which footstep
he is feeling difficulty?

137. Defining the problem

A. Defining the research objectives
138. Defining the problem and research objectives
139. Researching a research agency to help

Gathering secondary information is one of the steps of developing the research plan. What
does the meaning of secondary information in marketing research?

140. That does not currently exist in an organized form

141. That already exists somewhere, having been collected for another purpose
142. That the researcher can obtain through surveys and observation
143. That already exists somewhere in an organized form
 Which method of research can be used to obtain information if people are unwilling or
unable to provide?

A. Observations
144. Focus groups
145. Personal interviews
146. Questionnaires

Which one of the following statements BEST characterizes marketing research?

147. Research is a continuous process, providing a constant flow of information

Research is conducted on a special-project basis

148. Research is performed when routine information is required

149. Research is the basis for making recurring marketing decisions
150.

ABC Research Group must guard against problems during the implementation phase of
marketing research for its clients. Typically, management will not encounter which of
these problems?

151. Respondents who refuse to cooperate or give biased answers

152. Interviewers who make mistakes or take shortcuts
153. Interpreting and reporting the findings
154. Primary data that conflict with secondary data

Research of buying decisions by large companies to find out what they buy, where they
buy, how and how much they buy refers to which one of the following buying decision?

155. Market buying decision

156. Consumer buying decision
157. Social buying decision
158. Group buying decision
 Society‟s relatively permanent and ordered divisions whose members share similar
values, interests and behaviors reflect which one of the following option?

159. Social classes

160. Habitual buyers
161. Charismatic leaders
162. Opinion leaders

Which one of the following factor relates to family that influences consumer behavior?

163. Cultural
164. Social
165. Personal
166. Business

The buying process starts from which one of the following stage in which the buyer
recognizes a problem or need?

A. Need recognition
167. Information search
168. Evaluation of alternative
169. Purchase decision\

Which one of the following options enables consumers and companies to access and
share huge amounts of information with just a few mouse clicks?

170. Digital age

171. Internet
A. Extranet
172. WWW

All of the following are accurate descriptions of a company‟s mission statement, EXCEPT
which one?

\
The strategic marketing process is how an organization allocates its marketing mix resources
to reach its:

173. Stated business idea

A. Target market
174. Competition
175. Area of expertise

Which of the following sets refers to the order or sequence of marketing

management functions?

Agencies that buy goods and services in order to produce public services or transfer them
to those that need them reflect which of the following markets?

A. Reseller markets
176. Government markets
177. International markets
178. Business markets

Which one of the following environment is made up of institutions and other forces
affecting society‟s basic values, perceptions, preferences and behaviors?

A. Cultural environment
179. Fictitious environment
180. Natural environment
181. Political environment
Harvard University is using the systematic design, collection, analysis, and reporting of
data relevant to marketing its programs to minority students. What do we call this?

182. Promotion
183. Self-study
184. Marketing research
Cost-benefit analysis

Which one of the following scheme is TRUE regarding marketing research in sequence?

185. Gathering data, analysis, interpretation

186. Analysis, gathering data, interpretation
187. Interpretation, gathering data, analysis
188. Interpretation, reporting, analysis

A social and managerial process by which individuals and organizations obtain what they
need and want through value creation refers to which one of the following concepts?

Selling

Advertising

Barter

189. Marketing

A business can have excellent products and services due to excellent marketing skills
andtechniques that are essential for a company's success. So what are the requirements
needed for today‟s marketer to achieve the organization„s goals?

190. Neither creativity nor critical thinking skills

191. Both creativity and critical thinking skills
192. Critical thinking skills but not creativity
193. Creativity but not critical thinking
 A marketing manager of a large consumer foods company is studying distribution, promotion,
and price of the company's product. Marketing manager is studying which one of the
following concepts?

194. Marketing plan

195. Marketing strategy
196. Marketing mix
Market offering

Which one of the following phrases reflects the marketing concept?

197. The supplier is a king in the market

198. Marketing should be viewed as hunting not gardening
199. This is what I make, won‟t you please buy it?
200. This is what I want, won’t you please make it?

Which one of the following options is best to explain the purpose of intranets?

201. Buying and selling processes

202. Business-to-business purchasing
203. Communication among employees
204. Maintaining customer relations

What are we going to do? And, how are we going to do? In which of the following
categories these two questions fall?
205. Researching
206. Planning
207. Controlling
208. Managing

XYZ Company purchased Hear Music and began making compilation music CDs to play and
sell in its stores. It has also tested new restaurant concepts; XYZ Company is considering
which of the following strategies?

209. Product development

210. Market development
211. Diversification
212. Market penetration

The strategic marketing process is how an organization allocates its marketing mix resources
to reach its:

213. Stated business idea

214. Target market
215. Competition
216. Area of expertise

Which of the following sets refers to the order or sequence of marketing

management functions?

217. Control – implementation – market planning

218. Market planning – control – implementation
219. Implementation – control – market planning
220. Marketing planning – implementation - control

General Motors need to assess the company's image relative to a new competitor. The
time schedule is flexible, the research budget is very limited and a low response rate will not
be a major problem. Which one of the following survey would be used by General Motors?

221. Mail
222. Telephone
223. Personal interview
224. Population

A person on the University Book Shop's survey asks respondents to tell the shop, in their
own words, what they like least about textbook shopping. What is a type of this question?

225. An open-ended
226. A dichotomous
227. A multiple choice
228. A scale

Currently, you find yourself involved in marketing research. The research you are using
is flexible, allows explanation of difficult questions and lends itself to showing products
and advertisements. What is this form of research?

229. Personal interviewing

230. Online interviewing
231. Vision phone interviewing
232. Mall intercepts

Marketing researchers usually draw conclusions about large groups of consumers by

studying which of the following small component of the total consumer population?

233. Group
234. Sample
235. Target group
236. Audience

In creating research questionnaires, which of the following is good advice for

research specialist to follow?

237. Use care in the wording and ordering of questions

238. Questions do not have to be arranged in a logical order
239. Ask personal questions in the middle of the instrument
240. Avoid eye contact as it may confuse the respondents

How do consumers respond to various marketing efforts the company might use? What is
a starting point of a buyer‟s behavior?

241. Belief
242. Subculture
243. Post purchase feeling
244. Stimulus-response Model
245.

Which one of the following factor relates to family that influences consumer behavior?

246. Cultural
247. Social
248. Personal
249. Business

A change in an individual's behavior prompted by information and experience refers to

which one of the following concept?

250. Learning
251. Role selection
252. Perception
253. Motivation

Unique psychological characteristics that lead to relatively consistent and lasting responses
to one‟s own environment refers to which one of the following?

254. Belief
255. Culture

The buying process starts from which one of the following stage in which the buyer
recognizes a problem or need?

256. Need recognition

257. Information search
258. Evaluation of alternative
259. Purchase decision

The consumer can obtain information from any of several sources. Which is NOT one of
these sources?

260. Personal
261. Commercial
262. Attitude
263. Public

Which one of the following factor is the most effective source of obtaining information
that legitimizes or evaluates products for the buyer?

264. Public
265. Experimental
266. Personal
 You enter a shop and call the department manager to assist in the purchase of industrial
equipment. You are considering a change in product specifications, terms or suppliers. This
specifies which of the following buying situations?

267. Modified rebuy

268. New task

You purchase cleaning supplies for your custodial help regularly. It is showing which buying
situation?

269. Modified rebuy

270. Straight rebuy
271. Modified straight rebuy
272. Consumer buy

A transaction in which the organization is making an initial purchase of an item to be used

to perform a new job refers to which of the following purchases?

273. Straight rebuy purchase

274. Delayed purchase
275. New-task purchase

Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to
a product. It is obviously using which type of segmentation?

276. Behavioral

Following are the variables for the segmentation of international markets EXCEPT:

277. Geographic factors

278. Economic factors
279. Cultural factors
280. Psychological factors
 Marketers need to position their brands clearly in target customers‟ minds. The strongest
brands go beyond attributes or benefit positioning. On which of the following basis the
products are positioned?

Desirable benefit

281. Good packaging

282. Strong beliefs and values
283. Customer image
 Which one of the following categories refers to a group of products that are closely
related because they function in a similar manner, are sold to the same customer
groups, are marketed through the same type of outlets, or fall within given price
ranges?

284. Product line

285. Line extension
286. Private brand
287. Product bandwidth

When a company introduces additional items in a given product category under the same
brand name, such as new flavors, forms, colors, ingredients, or package sizes refers to
which of the

following steps?

288. Line extensions

289. Product mix
290. Service variability
291. Service intangibility

The purpose of idea generation is to create a _____ of ideas. The purpose of succeeding

stages is to _____ that number.

292. Small number; reduce

293. Small number; increase
294. Large number; increase
295. Large number; reduce
A review of the sales, costs and profit projections for a new product to find out
whether they satisfy the company‟s objectives refers to which one of the following
concepts?

296. Business feasibility

297. Feasibility study
298. Business analysis
299. Product acceptance

Which one of the following steps calls for testing new-product concepts with groups
of target consumers in new product development?

300. Concept development

301. Concept testing
302. Idea generation
303. Test marketing

Which one of the following groups of people get the product exposure but is not often
perceived by the majority of potential buyers as typical consumers?

Early Majority

304. Late Majority

305. Early Adopter
306. Innovators
If BATA Company Ltd. has slow sales growth, profits are nonexistence and there
are heavy expenses incurred. Which of the following stage is being faced by the
BATA?

307. Introduction
308. Growth
309. Maturity
310. Decline

First National Bank launches an innovative in-home banking system tied to personal
computers. The product is not widely accepted because bank customers don't see the
need for such a service. Which one of the following is the best discretion of product
failure?

311. Establishment of a customer information system

312. Organization structure
313. Technological advancement
314. Scanning corporate capabilities

When a customer pays Rs.1000 and receives a television set in return. What does this
example show?

315. Exchange
316. Transaction
317. Market
318. Segment

Identify the first step in a strategic planning process.

319. Define the company's mission
320. Develop the business portfolio
321. Plan marketing strategies
322. Set objectives and goals
323.
324. The publishers of “The Economist” developed a campaign to market the
magazine to university and college students studying business and management
courses. The publishers are focusing on which of the following strategies?
325. Product development
326. Horizontal diversification
327. Market development
328. Conglomerate diversification

Information about consumers, competitors and channel members (wholesalers, and

retailers) is collected mostly from which one of the following sources?

329. External environment

330. Internal environment
331. Top management
Middle management

Suppose marketers at Lever Brothers are trying to determine whether the use of
coupons for detergent was the reason for a sales increase in a particular store. What
type of study conducted to answer this question?

332. Exploratory
333. Descriptive
334. Causal
335. Qualitative
Discuss the reasons of the vanishing mass market.

Mass Marketing: is defined as creation of products in bulk and then companies sell
them to the consumer.

Reasons for vanishing Mass market:

336. Now-a-days markets are more customer-oriented and marketers and

organizations usually first determine the needs, wants and demands of a consumer and
then they create the product which is not what was done in mass marketing.
337.
338. Mass marketing usually follows the Production concept but now-s-days
companies and marketers prefer to use the Marketing concept or Societal Marketing
concept.

Question No: 9 ( Marks: 1 ) - Please choose one

Some banks have increased their market share by offering accounts especially
for children in another city. This example illustrates which of the following
growth strategies?

339. Market penetration

340. Market development

341. Horizontal diversification
342. Conglomerate diversification

Question No: 10 ( Marks: 1 ) - Please choose one

Which of the following sets refers to the order or sequence of marketing

management functions?
G Control – implementation – market planning

H Market planning – control – implementation

I Implementation – control – market planning
J Marketing planning – implementation - control

Question No: 11 ( Marks: 1 ) - Please choose one

Your colleague is confused about using the marketing research process. In which
footstep he is feeling difficulty?

15. Defining the problem

16. Defining the research objectives

17. Defining the problem and research objectives
18. Researching a research agency to help

Question No: 12 ( Marks: 1 ) - Please choose one

Gathering secondary information is one of the steps of developing the research

plan. What does the meaning of secondary information in marketing research?

14. That does not currently exist in an organized form

15. That already exists somewhere, having been collected for

another purpose
16. That the researcher can obtain through surveys and observation
17. That already exists somewhere in an organized form

Question No: 13 ( Marks: 1 ) - Please choose one

Which method of research can be used to obtain information if people

are unwilling or unable to provide?
18. Observations

19. Focus groups

20. Personal interviews
21. Questionnaires

Question No: 14 ( Marks: 1 ) - Please choose one

Which one of the following statements BEST characterizes marketing research?

21. Research is a continuous process, providing a constant flow of information

22. Research is conducted on a special-project basis

23. Research is performed when routine information is required
24. Research is the basis for making recurring marketing decisions

Question No: 15 ( Marks: 1 ) - Please choose one

ABC Research Group must guard against problems during the implementation
phase of marketing research for its clients. Typically, management will not
encounter which of these problems?

21. Respondents who refuse to cooperate or give biased answers

22. Interviewers who make mistakes or take shortcuts

23. Interpreting and reporting the findings
24. Primary data that conflict with secondary data

Question No: 16 ( Marks: 1 ) - Please choose one

Research of buying decisions by large companies to find out what they buy,
where they buy, how and how much they buy refers to which one of the
following buying decision?

23. Market buying decision

24. Consumer buying decision

25. Social buying decision
26. Group buying decision
Question No: 17 ( Marks: 1 ) - Please choose one

Society‟s relatively permanent and ordered divisions whose members share

similar values, interests and behaviors reflect which one of the following option?

24. Social classes

25. Habitual buyers

26. Charismatic leaders
27. Opinion leaders

Question No: 18 ( Marks: 1 ) - Please choose one

Which one of the following factor relates to family that influences consumer
behavior?
25. Cultural

26. Social
27. Personal
28. Business

Question No: 19 ( Marks: 1 ) - Please choose one

The buying process starts from which one of the following stage in which the
buyer recognizes a problem or need?

13. Need recognition

14. Information search

15. Evaluation of alternative
16. Purchase decision

Question No: 20 ( Marks: 1 ) - Please choose one

You purchase cleaning supplies for your custodial help regularly. It is showing
which buying situation?

13. Modified rebuy

14. Straight rebuy

15. Modified straight rebuy
16. Consumer buy

Question No: 21 ( Marks: 1 ) - Please choose one

“A purchase in which the customer buys the same goods in the same quantity on
the same terms from the same supplier” refers to which one of the following
buying situations?

18. New-task

19. Modified rebuy

20. Straight rebuy
21. Negotiated
Question No: 22 ( Marks: 1 ) - Please choose one

When a company caters to clothing, cosmetics and toiletries markets, it is

probably using which type of segmentation?

22. Demographic

23. Gender
24. Behavior
25. Geographic

Question No: 23 ( Marks: 1 ) - Please choose one

Mr. ABC and his staff have decided to use target marketing to reach their sales
goals. Which are their three steps (in order) to target marketing?
23. Market segmentation, market positioning and target marketing

24. Market segmentation, target marketing and market positioning

25. Market alignment, market segmentation and market positioning
26. Market recognition, market preference and market insistence

Question No: 24 ( Marks: 1 ) - Please choose one

Which of the following are industrial products that aid in the buyer‟s production or
operations, including installations and accessory equipment?

23. Materials

24. Specialty items

25. Capital items
26. Supplies

Question No: 25 ( Marks: 1 ) - Please choose one

Developing a product or service involves defining the benefits that it will offer.
The benefits such as quality, features and design, style that are communicated
and delivered comes under which of the following categories?

36. Private brands

37. Product attributes

38. Consumer products
39. Product mixes

Question No: 26 ( Marks: 1 ) - Please choose one

Marketers need to position their brands clearly in target customers‟ minds. The
strongest brands go beyond attributes or benefit positioning. On which of the
following basis the products are positioned?

44. Desirable benefit

45. Good packaging

46. Strong beliefs and values
47. Customer image

Question No: 27 ( Marks: 1 ) - Please choose one

An organization with several product lines has which one of the following mix that
consists of all the product lines and items which a particular seller offers for sale?

46. Product mix

47. Brand mix

48. Consumer mix
49. Packaging mix

Question No: 28 ( Marks: 1 ) - Please choose one

With what groups do firms conduct concept testing for new products?
47. Suppliers

48. Employees
49. Target customers
50. Focus groups

Question No: 29 ( Marks: 1 ) - Please choose one

After concept testing, a firm would engage in which stage for developing and
marketing a new product?

53. Marketing strategy development

54. Business analysis

55. Product development
56. Test marketing

Question No: 30 ( Marks: 1 ) - Please choose one

If the company‟s sales are slow down, and profits level off or decline. At
which stage the company has reached?

54. Introduction

55. Decline
56. Growth
57. Maturity

Question No: 31 ( Marks: 1 ) - Please choose one

Which of the following marketing mix activity is most closely associated with
newsletters, catalogues and invitations to organization-sponsored events?

56. Pricing

57. Promotion
58. Distribution
59. Product
Question No: 32 ( Marks: 1 ) - Please choose one

Three main strategies for intensive growth are market penetration,

product development and ______________.

57. Product improvement

58. Market saturation

59. Market growth
60. Market development

Question No: 33 ( Marks: 1 ) - Please choose one

Buying goods and services for further processing or for use in the
production process refers to which of the following markets?
58. Consumer markets

59. Government markets

60. Business markets
61. International markets

Question No: 34 ( Marks: 1 ) - Please choose one

Which one of the following factor does not affect the economic environment of
organizations?

59. Donation to hospital

60. Exchange rate

61. Value added tax
62. Disposable income

Question No: 35 ( Marks: 1 ) - Please choose one

Which one of the following are the MOST useful source of speedier and
more comprehensive information?

60. Suppliers

61. Key customers

62. Company reports
63. Sales force

Question No: 36 ( Marks: 1 ) - Please choose one

Which one of the following steps in the marketing research process deals in
"defining the problems and research objectives, implementing the research plan,
and interpreting and reporting the findings"?

c Developing the research budget

d Choosing the research agency

e Choosing the research method
59. Developing the research plan
Question No: 37 ( Marks: 1 ) - Please choose one

Which one of the following sets represents 4 C‟s of the marketing mix?

d. Customer solution, cost, convenience, communication

e. Customer, cost, convenience, comfort

f. Convenience, communication, coverage, cost
g. Cost, coverage, communication, consultancy

Question No: 38 ( Marks: 1 ) - Please choose one

Chimney Sweeps employs people to clean fireplaces and chimneys in homes and
apartments. The firm is primarily the marketer of which one of the following?

► An image
66. A service

67. A good
68. An idea

Question No: 39 ( Marks: 1 ) - Please choose one

In BCG matrix, which one of the following SBUs finances the company‟s question
marks and stars?

68. Dogs

69. Stars
70. Cash cows
71. Question marks

Question No: 40 ( Marks: 1 ) - Please choose one Environmental

groups are one kind of which of the following publics?

c Citizen-action publics

d Media publics
e Government publics
f Local publics

Question No: 1 ( Marks: 1 ) - Please choose one

A social and managerial process by which individuals and organizations obtain

what they need and want through value creation refers to which one of the
following concepts?

d. Selling

e. Advertising
f. Barter
g. Marketing

Question No: 3 ( Marks: 1 ) - Please choose one

Which one of the following options represents this statement “What place do you
want your product to hold in the consumer‟s mind”?

71. Product

72. Positioning
73. Promotion
74. Place

Question No: 4 ( Marks: 1 ) - Please choose one

When a church targets different demographic groups to increase attendance, it is

an example of which of the following options?

75. Not-for-profit marketing

76. Mindless marketing

77. Ethics in marketing

78. Societal marketing

Question No: 5 ( Marks: 1 ) - Please choose one

Stew Leonard, owner/operator of supermarkets, reacts adversely to losing a

single customer sale. He feels that this amounts to losing the entire stream of
future purchases that a customer is likely to make if he/she remains in the area.
Which one is an illustration of the following concepts?

82. Market share

83. Profitability
84. Customer lifetime value
85. Market share maintenance

Question No: 6 ( Marks: 1 ) - Please choose one

A network of networks that consists of millions of smaller domestic, academic,

business, and government networks, which together carry various information
and services. Which one of the following networks represents it?

83. LAN

84. Intranet
85. Extranet
86. Internet

Question No: 7 ( Marks: 1 ) - Please choose one

Which one of the following options is best to explain the purpose of intranets?

90. Buying and selling processes

91. Business-to-business purchasing

92. Communication among employees
93. Maintaining customer relations
Question No: 8 ( Marks: 1 ) - Please choose one

Which of the following sets refers to the order or sequence of marketing

management functions?

91. Control – implementation – market planning

92. Market planning – control – implementation

93. Implementation – control – market planning
94. Marketing planning – implementation - control

Question No: 9 ( Marks: 1 ) - Please choose one

Which of the following sets refers to the order of action in marketing control
process?

► Measure performance – evaluate performance – corrective action – set goals

92. Corrective action – set goals - measure performance – evaluate performance

93. Set goals - Measure performance – evaluate performance -

corrective action
94. Set goals - Measure performance – corrective action – evaluate performance

Question No: 10 ( Marks: 1 ) - Please choose one

Advertising agencies are an example of which of the following marketing

intermediaries?

97. Insurance Company

98. Financial intermediary

99. Marketing services agency
100. Physical distribution firm

Question No: 11 ( Marks: 1 ) - Please choose one

Agencies that buy goods and services in order to produce public services or
transfer them to those that need them reflect which of the following markets?

100. Reseller markets

101. Government markets

102. International markets
103. Business markets

Question No: 12 ( Marks: 1 ) - Please choose one

In creating research questionnaires, which of the following is good advice for

research specialist to follow?

101. Use care in the wording and ordering of questions

102. Questions do not have to be arranged in a logical order

103. Ask personal questions in the middle of the instrument
104. Avoid eye contact as it may confuse the respondents

Question No: 13 ( Marks: 1 ) - Please choose one

Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?

102. Product

103. Political
104. Price
105. Promotion

Question No: 14 ( Marks: 1 ) - Please choose one

Maslow has a list of human needs from the most pressing to the least pressing.
They include all of the following EXCEPT:

104. Physiological needs

105. Safety needs

106. Need recognition

107. Self-actualization

Question No: 15 ( Marks: 1 ) - Please choose one

Learning occurs through the interplay of all of the following EXCEPT:

107. Drives

108. Stimuli
109. Cues
110. Behavior

Question No: 16 ( Marks: 1 ) - Please choose one

The mental act, condition or habit of placing trust or confidence in another

shows which of the following options?

c Motive

d Belief
e Behavior
f Attitude

Question No: 17 ( Marks: 1 ) - Please choose one

Which one of the following is NOT the stage that customers go through in the
process of adopting a new product?

d. Awareness

e. Interest
f. Evaluation
g. Culture

Question No: 18 ( Marks: 1 ) - Please choose one

Which of the following is NOT a primary motivation?
112. Achievement

113. Self-esteem
114. Self-expression
115. Attitude

Question No: 19 ( Marks: 1 ) - Please choose one

A transaction in which the organization is making an initial purchase of an item to

be used to perform a new job refers to which of the following purchases?

113. Straight rebuy purchase

114. Delayed purchase

115. New-task purchase
116. Modified rebuy purchase
Question No: 20 ( Marks: 1 ) - Please choose one

Most organizational purchase decisions are made by which of the following

categories?

114. The sales force

115. A team of purchasing agents

116. A firm's buying centre
117. Inventory control personnel

Question No: 21 ( Marks: 1 ) - Please choose one

In its purchase of a small business computer, Mr. Ateeq asked that potential
suppliers provide information only on units with 1Mb of memory. As management
evaluates the purchase, it finds that 1Mb is inadequate for many of the software
programs they use. In this instance, the firm would need to modify which aspect
of the purchase process?

121. Searching

122. Specification development

123. Alternative evaluation
124. Performance evaluation

Question No: 22 ( Marks: 1 ) - Please choose one

When Burger King targets different groups from children and teens to adults and
seniors with different ads and media, it is practicing which one of the following
segmentation?

124. Demographic

125. Age and life cycle

126. Psychographic
127. Behavioral

Question No: 23 ( Marks: 1 ) - Please choose one

This type of segmentation centers on the use of the word “when” such as when
consumers get the idea to buy, when they actually make their purchase, or when
they use the purchased item. What do marketers call this?

136. Behavioral

137. Occasion
138. Impulse
139. Emergency

Question No: 24 ( Marks: 1 ) - Please choose one

Which of the segmenting strategies carries higher-than-average risks in

consumer markets?

► Concentrated
140. Differentiated

141. Undifferentiated
142. Multiple-segment

Question No: 25 ( Marks: 1 ) - Please choose one

Which of the following are those products purchased for further processing or for
use in conducting a business?

141. Unsought products

142. Specialty products

143. Shopping products
144. Industrial products

Question No: 26 ( Marks: 1 ) - Please choose one

Which one of the following factor indicates "the name, term, sign, symbol, design
or a combination of these that differentiate the product of one seller or group of
sellers from the other sellers"?

145. Brand

146. Package
147. Label
148. Style

Question No: 27 ( Marks: 1 ) - Please choose one

In which of the following cases two established brand names of different

companies are used on the same product?

146. Brand extension

147. Brand equity

148. Co-branding
149. Cannibalization

Question No: 28 ( Marks: 1 ) - Please choose one

When a company introduces additional items in a given product category
under the same brand name, such as new flavors, forms, colors, ingredients,
or package sizes refers to which of the following steps?

157. Line extensions

158. Product mix

159. Service variability
160. Service intangibility

Question # 5 of 15 ( Start time: 09:09:50 PM ) Total Marks: 1

Gathering of primary data by asking questions from concern people about their
knowledge, attitudes, preferences and buying behavior refers to which of the
following research?
Select correct option:

Causal research
Observational research
Experimental research
Survey research

Question # 6 of 15 ( Start time: 09:10:27 PM ) Total Marks: 1

Relationship marketing is an integral part of which type of marketing philosophy?

Select correct option:

Customer and marketing philosophy
Product philosophy
Production philosophy
Selling philosophy

Question # 7 of 15 ( Start time: 09:11:00 PM ) Total Marks: 1

Which one of the following concepts reflects the term “Order processing”?
Select correct option:
Is the receipt and transmission of sales order information
Is the second stage in a physical distribution system
Is the same as order handling
Is characterized by electronic processing

Question # 8 of 15 ( Start time: 09:12:23 PM ) Total Marks: 1

All of the following are major steps in developing new products EXCEPT:
Select correct option:
Test marketing
Evaluation of competitors
Business analysis
Idea generation

Question # 9 of 15 ( Start time: 09:13:31 PM ) Total Marks: 1

Which one of the following statement is not include in marketing process

Select correct option:
Analyzing marketing opportunities
Selecting target market
Company’s mission statement
Developing marketing mix

Question # 10 of 15 ( Start time: 09:14:10 PM ) Total Marks: 1

Which of the following advertising is used heavily for creating a primary demand
when introducing a new product in the market? Select correct option:

Persuasive advertising
Informative advertising
Comparative advertising
Institutional advertising
Question # 11 of 15 ( Start time: 09:14:44 PM ) Total Marks: 1

Which of the following is a physical, concrete product that you can touch?
Select correct option:
157. service
158. g
ood An
idea
159. philosophy

Question # 12 of 15 ( Start time: 09:15:03 PM ) Total Marks: 1

A change in an individual's behavior prompted by information and

experience refers to which one of the following concept? Select correct
option:

Learning
Role selection
Perception
Motivation

Question # 14 of 15 ( Start time: 09:17:22 PM ) Total Marks: 1

Which method of research can be used to obtain information if people

are unwilling or unable to provide?
Select correct option:
Observation
Focus groups
Personal interviews
Questionnaires
Question # 15 of 15 ( Start time: 09:17:53 PM ) Total Marks: 1

Lawyers, accountants, and other professionals typically price by

adding a standard markup for profit that reflects which one of the
following concepts?
Select correct option:
Cost-plus pricing
Value-based pricing
Break-even price
Penetration pricing

Question # 1 of 15 ( Start time: 09:19:52 PM ) Total Marks: 1

Which of the following is NOT an alternative to increase in the price of

a commodity?
Select correct option:
Reducing product size
Using less expensive materials
Unbundling the product
None of the above
Question # 2 of 15 ( Start time: 09:21:17 PM ) Total Marks: 1

Which of the following phase of marketing research process is considered MOST

expensive and subject to error?

Select correct option:
Exploratory research
Hypothesis
Data collection
Data validation

Question # 3 of 15 ( Start time: 09:22:06 PM ) Total Marks: 1

Which of the following method is simple to use and helps management think
about the relationships among promotion spending, selling price, and profit per
unit?

Select correct option:

Percentage-of-sales
Affordable
Competitive-parity
Objective-and-task

Question # 4 of 15 ( Start time: 09:22:55 PM ) Total Marks: 1

Which of the following characteristics should not be included in mission

statement?
Select correct option:
Be realistic
Be broad
Be specific
Be motivating
Question # 5 of 15 ( Start time: 09:23:47 PM ) Total Marks: 1

Which of the following is a physical, concrete product that you can touch?
Select correct option:
158. service
159. g
ood An
idea
160. philosophy

Question # 6 of 15 ( Start time: 09:24:07 PM ) Total Marks: 1

Following are the elements of the marketing mix EXCEPT:

Select correct option:
Distribution
Product
Target market
Pricing

Question # 7 of 15 ( Start time: 09:25:22 PM ) Total Marks: 1 Which

one of the following is a first step of the marketing process?
Select correct option:

Selecting target markets

Analyzing marketing opportunities
Managing the marketing effort
Developing the marketing mix

Question # 8 of 15 ( Start time: 09:26:02 PM ) Total Marks: 1

Which of the following number refers to the Universal marketing functions?

Select correct option:
Seven
Eight
Nine
Ten

Question # 9 of 15 ( Start time: 09:26:48 PM ) Total Marks: 1

Systematic and scientific approach of getting information refers to which of the

following approaches?
Select correct option:
Marketing survey
Marketing intelligence
Marketing research
Marketing study

Question # 10 of 15 ( Start time: 09:27:28 PM ) Total Marks: 1

What is the stage of the buyer decision process in which the consumer uses
information to evaluate brands in the choice set? Select correct option:
The alternative evaluation stage
The situational stage
The experimental stage
The informative stage

Question # 11 of 15 ( Start time: 09:28:41 PM ) Total Marks: 1

Ratio of new entrants in the industry refers to which one of the following option?
Select correct option:
Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Rivalry among competing firms

Question # 12 of 15 ( Start time: 09:29:19 PM ) Total Marks: 1

Which one of the following is a marketer‟s major positioning tool that has a direct
impact on product or service performance; thus, it is closely linked to customer
value and satisfaction?
Select correct option:
Product quality
Product style

Product design
Product features

Question # 13 of 15 ( Start time: 09:29:55 PM ) Total Marks: 1

Order processing, inventory management, materials handling, warehousing,

and transportation fall under which of the following activities? Select correct
option:

Wholesaling
Retailing
Physical distribution
Channel management

Question # 14 of 15 ( Start time: 09:30:52 PM ) Total Marks: 1

For a day care center, disposable diapers, juice boxes, cleaning supplies and
electricity are examples of which one of the following costs? Select correct
option:

Fixed costs
Variable costs
Derived costs
Total costs

Question # 15 of 15 ( Start time: 09:31:33 PM ) Total Marks: 1

Which one of the following affects both demographic and psychological factors?
Select correct option:
Quantity discounts
Price elasticity
Quality discounts
Mark-up pricing

Question # 15 of 15 ( Start time: 09:31:33 PM ) Total Marks: 1

Which one of the following affects both demographic and psychological factors?
Select correct option:
Quantity discounts
Price elasticity
Quality discounts
Mark-up pricing

Question # 8 of 15 ( Start time: 11:02:39 PM ) Total Marks: 1

Order processing, inventory management, materials handling, warehousing,

and transportation fall under which of the following activities? Select correct
option:

Wholesaling
Retailing
Physical distribution
Channel management
Question # 9 of 15 ( Start time: 11:03:58 PM ) Total Marks: 1

Companies manage their supply chains through which of the following?

Select correct option:
Skilled operators
Information
Internet
Competitors

Question # 10 of 15 ( Start time: 11:04:49 PM ) Total Marks: 1

What is the initial stage in the development of an advertising campaign?

Select correct option:
Setting the budget for advertising
Identifying and analyzing the target audience
Defining the advertising objectives
Creating the advertising platform

Question # 11 of 15 ( Start time: 11:05:58 PM ) Total Marks: 1

Demography is the study of human population in term of

Select correct option:
Spending power
Buying power
Density
Natural resources

Question # 13 of 15 ( Start time: 11:08:06 PM ) Total Marks: 1

Which one of the following scheme is TRUE regarding marketing research?
Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis

Question # 14 of 15 ( Start time: 11:08:50 PM ) Total Marks: 1

Society and culture shape the basic form of human needs refers to which one of

the following option?

Select correct option:
Needs
Wants
Values
An exchange

Question # 15 of 15 ( Start time: 11:10:14 PM ) Total Marks: 1

Which one of the following steps comes after identifying and defining problem in
marketing research?
Select correct option:
Interpretation

Implementation
Developing the research plan
Observation

Question # 1 of 15 ( Start time: 11:15:56 PM)

Mobilink divides buyers into groups based on their knowledge, attitudes, uses or
responses to a product. It is obviously using which type of segmentation?
Select correct option:
Behavioral
Psychographic
Demographic
Geographic

Question # 2 of 15 ( Start time: 11:16:38 PM)

In relation to a product launch strategy, a company engaged in high levels of

promotion at the same time as selling at a high price is following which one of
the strategy?
Select correct option:
Slow penetration strategy
Rapid penetration strategy
Rapid skimming strategy
Slow skimming strategy

Question # 3 of 15 ( Start time: 11:18:10 PM)

Products that are used directly in the production of a final product but are not
easily identifiable are categorized as which one of the following? Select
correct option:
Component parts
Consumable supplies
Assembly components
Process materials

Question # 4 of 15 ( Start time: 11:19:03 PM)

Marketing environment is made up of which of the following environment?

Select correct option:
Micro and micro environment
Demographic Environment
Economic Environment
Natural Environment

Question # 5 of 15 ( Start time: 11:19:51 PM)

Sampling requires the answer to three questions. Which of the following is an

inappropriate one?
Select correct option:
Who is to be sampled (what sampling unit)?
How many people should be surveyed (what sample size)?

Why should they be sampled (justification)?

How should the people be chosen (what sampling method)?

Question # 6 of 15 ( Start time: 11:20:34 PM)

In which strategy, producer promotes the product to wholesalers, the wholesalers

promote to retailers and the retailers promote to consumers. Select correct
option:

Pull Strategy
Positioning Strategy
Push Strategy
Segmentation Strategy

Question # 7 of 15 ( Start time: 11:21:24 PM)

If a retailer form Islamabad orders a quantity of merchandise to be delivered to

his store in Lahore and is quoted a price that does not include transport costs,
the retailer is paying a price called:
Select correct option:
F.O.B. destination
FOB price
Geographic price
Base-point price

Question # 8 of 15 ( Start time: 11:22:14 PM)

Collection of raw facts refers to which of the following options?

Select correct option:
Information
Data
Results
Reports

Question # 9 of 15 ( Start time: 11:23:26 PM)

The fact that organizational customers purchase products to be used directly

or indirectly in the production of goods and services to satisfy customers'
needs. This situation shows which of the following demands? Select correct
option:
Joint
Derived
Inelastic

Question # 10 of 15 ( Start time: 11:24:44 PM)

Which one of the following is NOT a part of marketing channel firms

(intermediaries)?
Select correct option:
Physical distribution firm
Marketing service agency
Financial intermediary

Stock exchange

Question # 11 of 15 ( Start time: 11:25:53 PM)

Which of the following is an intensive growth strategy of increasing sales in

present markets with present products? Select correct option:

Market development
Market penetration
Product development
Market saturation

Question # 12 of 15 ( Start time: 11:26:27 PM)

Low consumer involvement in purchase and little significant brand difference

comes in which type of buying behavior. Select correct option:

Complex buying behavior

Dissonance-reducing buying behavior
Habitual buying behavior
Variety-seeking buying behavior

A company decides on its promotion budget by using four common methods to

set the total budget for advertising. What is NOT one of these methods?
Select correct option:
The affordable method
The percentage-of-sales method
The competitive-parity method
Question # 14 of 15 ( Start time: 11:28:28 PM)

The marketer‟s job does not end when the product is bought. After purchasing
the product, the consumer will be satisfied or dissatisfied and will engage in
which of the following behavior?
Select correct option:
Dissonance-Reducing Buying Behavior
Habitual buying behavior
Post purchase behavior
Variety-seeking buying behavior

Question # 15 of 15 ( Start time: 11:29:12 PM)

Mr. ABC works for an organization in which his purchases must be accountable
to the public. His buying procedures are extremely complex. Based on this
description, he works for an organization in which market type? Select correct
option:
Reseller
Producer
Supplier
Government

Question # 5 of 15 ( Start time: 11:30:42 PM ) Total Marks: 1

A retailer in an organization that purchases products for the purpose of reselling

them to:
Select correct option:
Other retail organizations
The government
Ultimate consumers
Wholesalers

Question # 1 of 15 ( Start time: 11:30:39 PM ) Total Marks: 1

Which of the following advertising is used heavily for creating a primary demand
when introducing a new product in the market? Select correct option:

Persuasive advertising
Informative advertising
Comparative advertising
Institutional advertising

Question # 2 of 15 ( Start time: 11:31:28 PM ) Total Marks: 1 Open-ended

questions are especially useful in which of the following research

when the researcher is trying to find out what people think but not measuring how
many people think in a certain way?
Select correct option:
Causal research
Observational research
Experimental research
Exploratory research

Question # 6 of 15 ( Start time: 11:31:54 PM ) Total Marks: 1

Suppose marketers at Lever Brothers are trying to determine whether the use of
coupons for detergent was the reason for a sales increase in a particular store.
What would be this type of study conducted to answer this question? Select
correct option:
Exploratory
Descriptive
Casual
Qualitative

Question # 3 of 15 ( Start time: 11:32:49 PM ) Total Marks: 1

Which one of the following scheme is TRUE regarding marketing research?

Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis

Question # 7 of 15 ( Start time: 11:33:09 PM ) Total Marks: 1

A marketing manager of a large consumer foods company is studying

distribution, promotion, and price of the company's product. Marketing
manager is studying which one of the following concepts? Select correct
option:
Marketing strategy
Marketing mix
Market offering
Marketing plan

Question # 4 of 15 ( Start time: 11:33:43 PM ) Total Marks: 1

Shortage of raw material is specific area of concern of which environmental

factor?

Select correct option:

Political Environment
Cultural Environment
Natural Environmental
Technological Environment

Question # 9 of 15 ( Start time: 11:34:40 PM ) Total Marks: 1

One risk of ___ is that sales may come at the expense of other items.

Select correct option:

Line extension
Packaging
Social marketing
Internet marketing

Question # 5 of 15 ( Start time: 11:35:13 PM ) Total Marks: 1

ABC Company developed its successful new line of ketchup by observing and
listening to its which of the following groups? Select correct option:

Employees
Sales force
Customers
Suppliers

Question # 10 of 15 ( Start time: 11:35:52 PM ) Total Marks: 1

Companies set prices by selecting a general pricing approach that includes one
or more of three sets of factors. One of these is the buyer-based approach, which
means:

Select correct option:

Value-based pricing
Sealed-bid pricing
Cost-plus pricing
Low-price image

Question # 6 of 15 ( Start time: 11:36:16 PM ) Total Marks: 1

An arrangement in which a supplier grants a dealer the right to sell products in

exchange for some type of consideration is: Select correct option:

Wholesaling
Retailing
Franchising
Warehousing

Question # 11 of 15 ( Start time: 11:36:54 PM ) Total Marks: 1

Which of the following concept best describes the situation when the product‟s
cost is too high and marketer looks for ways to bring it down? Select correct
option:

Selling concept
Product concept
Production concept
Marketing concept

Question # 7 of 15 ( Start time: 11:37:18 PM ) Total Marks: 1

Which type of cost-oriented pricing is most closely related to markup pricing?

Select correct option:
Cost-plus pricing
Odd pricing
Price fixing
Value pricing
Question # 12 of 15 ( Start time: 11:38:11 PM ) Total Marks: 1

All of the following are the logistics functions EXCEPT?

Select correct option:
Order processing
Warehousing
Inventory management
Retailing

Question # 8 of 15 ( Start time: 11:38:38 PM ) Total Marks: 1

“A firm decides to target several market segments or niches and designs

separate offers for each” Which one of the following strategies BEST describes
it?
Select correct option:
Undifferentiated marketing strategy
Differentiated marketing strategy
Concentrated marketing strategy
Custom marketing strategy
Question # 9 of 15 ( Start time: 11:39:51 PM ) Total Marks: 1

Products that are used directly in the production of a final product but are not
easily identifiable are categorized as which one of the following? Select
correct option:

Component parts
Consumable supplies
Assembly components
Process materials

Question # 1 of 15 ( Start time: 01:52:28 PM ) Total Marks: 1

Marketing manager wants to improve the packaging of new products after

reading customer responses to its customer opinion poll. Which one of the
following is NOT a function of packaging? Select correct option:

It contains and protects the product

It contains the brand mark
It determines product quality
It may contain the brand symbol

Question # 2 of 15 ( Start time: 01:53:53 PM ) Total Marks: 1

Defining the problem and research objectives; developing the research plan;
collecting information; analyzing the information; and presenting the findings,
these are steps of which of the following steps? Select correct option:

Marketing survey
Marketing intelligence
Marketing research
Marketing study
Question # 3 of 15 ( Start time: 01:54:45 PM ) Total Marks: 1

When a company caters to clothing, cosmetics and toiletries markets, it is

probably using which type of segmentation? Select correct option:

Age and life cycle

Gender
Behavior
Geographic

Question # 4 of 15 ( Start time: 01:56:11 PM ) Total Marks: 1

The mental act, condition or habit of placing trust or confidence in another shows

which of the following option?

Select correct option:
Motive
Belief
Behavior
Attitude
Which one of the following options represents the collection of businesses and

products that make up a company

Select correct option:
Strategic business unit
Mission statement
Strategic plan
Business portfolio

Question # 5 of 15 ( Start time: 01:56:41 PM ) Total Marks: 1

A company decides on its promotion budget by using four common methods to

set the total budget for advertising. What is NOT one of these methods?
Select correct option:
The affordable method
The percentage-of-sales method
The integrated method
The competitive-parity method

Question # 6 of 15 ( Start time: 01:58:09 PM ) Total Marks: 1

Horizontal conflict occurs among firms at the _________ level of the channel
Select correct option:
Same
Different

Question # 7 of 15 ( Start time: 01:58:35 PM ) Total Marks: 1

Pak Suzuki Motor Company needs to assess the company's image relative to a
new competitor. The time schedule is flexible, the research budget is very
limited and a low response rate will not be a major problem. Which one of the
following survey would be used by Pak Suzuki Motor Company? Select correct
option:
Mail
Telephone
Personal interview
Population

Question # 8 of 15 ( Start time: 02:00:00 PM ) Total Marks: 1

"Value pricing" means setting a fair price for a marketing mix that gives the target

market superior customer value.

Select correct option:
True
False

Question # 9 of 15 ( Start time: 02:01:15 PM ) Total Marks: 1

Which one of the following stage of the product life cycle generates most sales
revenue for the firm?
Select correct option:
Introduction
Growth

Maturity
Decline

Question # 10 of 15 ( Start time: 02:02:13 PM ) Total Marks: 1

Sales usually start to decline at which one of the following stages of the product
life cycle?

Select correct option:

At the beginning of the termination stage
At the end of the growth stage
At the beginning of the decline stage
During the maturity stage

Question # 11 of 15 ( Start time: 02:03:06 PM ) Total Marks: 1

Consumer products and services refers to which of the following products that
having unique characteristics or brand identification? Select correct option:

Shopping products
Unsought products
Specialty products
Industrial products

Question # 12 of 15 ( Start time: 02:04:35 PM ) Total Marks: 1

Which of the following is a pricing strategy used while the product is in running
phase?

Select correct option:

Market-Skimming Prices
Product Line Pricing

Question # 13 of 15 ( Start time: 02:06:04 PM ) Total Marks: 1

Culture is the most basic cause of a person's wants and behavior. On which
basis it is divided into subcultures?
Select correct option:
Personality characteristics of a consumer
The motives that people have for their behavior
Shared value systems based on common life experiences
Geographic regions and income levels

Question # 14 of 15 ( Start time: 02:06:51 PM ) Total Marks: 1

In which of the following cases a company introduces additional items in a given

product category under the same brand name, such as new flavors, forms,
colors, ingredients, or package sizes?
Select correct option:
Line extensions
Product mix
Interactive marketing
Service intangibility

Question # 15 of 15 ( Start time: 02:07:26 PM ) Total Marks: 1

In which of the following research the aim is to describe things such as the
market potential for a product or the demographics and attitudes of customers
who buy the product?
Select correct option:
Exploratory research
Descriptive research
Casual research
Observational research

Question # 1 of 15 ( Start time: 02:18:44 PM ) Total Marks: 1

A manufacturer spends a large amount of money on research and

development leading to the introduction of a product that is likely to present the
firm with a breakthrough opportunity. The manufacturer prices the product with
the goal of achieving a 20 percent return on its investment.
Which of the following types of pricing objectives is the company using?
Select correct option:
Target return
Profit maximization
Nonprice competition
Meeting competition

Question # 2 of 15 ( Start time: 02:19:11 PM ) Total Marks: 1

Less frequently purchased consumer products and services which are compared

by the customer on different product attributes, refers to which one of the

following product?
Select correct option:
Unsought products
Specialty products
Shopping products
Industrial products

Question # 3 of 15 ( Start time: 02:20:01 PM ) Total Marks: 1

Maslow has a list of human needs from the most pressing to the least pressing.
They include all of the following EXCEPT:
Select correct option:
Physiological need
Safety need
Need recognition
Self-actualization

Question # 4 of 15 ( Start time: 02:20:51 PM ) Total Marks: 1

The step or stage of the personal selling process in which the salesperson
attempts to make a favorable impression, gather information about the
customer's needs and objectives and build rapport with the prospective
customer refers to which one of the following options? Select correct option:

Prospecting
Reproach
Approach
Qualifying

Question # 5 of 15 ( Start time: 02:22:22 PM ) Total Marks: 1

What is the purpose of intranets?

Select correct option:
Buying and selling processes
Business-to-business purchasing
Communication among employees
Maintaining customer relations

Question # 6 of 15 ( Start time: 02:22:57 PM ) Total Marks: 1

When the purchasing manager of ABC Company buys material and thread, he
considers a variety of factors. Which one of the following is LEAST likely to
concern the buyer in the purchase decision? Select correct option:

Does the quality of the goods meet company specifications?

Does the supplier also sell to my competitors?
Does the supplier consistently deliver on time?
Does the price meet the company budget requirements?

Question # 7 of 15 ( Start time: 02:23:42 PM ) Total Marks: 1

In SWOT analysis, threats and opportunities are part of which of the following
environment?
Select correct option:
Internal
Inside
External
Domestic

Question # 8 of 15 ( Start time: 02:24:18 PM ) Total Marks: 1

Studies of the origin of man, religion, and thought-provoking ad campaigns

are on the rise. This study reflects which of the following views? Select correct
option:

People’s views of the universe

People‟s views of nature
People‟s views of society
People‟s views of organization

Question # 9 of 15 ( Start time: 02:24:50 PM ) Total Marks: 1

Which of the following environment involves natural resources that are
needed as inputs by marketers or that are affected by marketing activities?
Select correct option:

Cultural environment
Natural environment
Political environment
Technological environment

Question # 10 of 15 ( Start time: 02:25:23 PM ) Total Marks: 1

All departments must _____if the firm wants to be successful.

Select correct option:
Think competitors
Think customers
Think research and development
None of all

Question # 11 of 15 ( Start time: 02:26:59 PM ) Total Marks: 1

Selecting an overall company strategy for long-run survival and growth refers to
which one of the following tasks?
Select correct option:
Strategic market planning
Annual market planning
Short-term planning
Long-term planning

Question # 12 of 15 ( Start time: 02:28:26 PM ) Total Marks: 1

Product developers need to think about products and services on three levels.
Each level adds more customer value. Which one of the following is the most
basic level that addresses the question, “What is the buyer really buying?”
Select correct option:
Actual product
Augmented product
Core benefit
Co-branding

Question # 14 of 15 ( Start time: 02:30:17 PM ) Total Marks: 1

Which of the following products are bought by final consumers for personal
consumption that include convenience products, shopping products, specialty
products and unsought products?
Select correct option:
Consumer products
Industrial products
Actual products
Augmented products

Question # 15 of 15 ( Start time: 02:30:46 PM ) Total Marks: 1

Learning occurs through the interplay of all of the following EXCEPT which one

of the following?
Select correct option:
Drives
Stimuli
Cues
Behavior

Question No: 2 ( Marks: 1 ) - Please choose one

Which of the following is not the market challenging strategy?

Attack the leader

Acquire smaller firm

Expand market share

Avoid the leader

Question No: 3 ( Marks: 1 ) - Please choose one

______ can use the bulletin boards, chat rooms and news letters for communication that

can facilitate the exchange

Buyers

Virtual business

Manufacturers/sellers

None of the given options

Early adopters will continue buying and later buyers will start following their lead
in___________:
Growth stage
Decline stage

Maturity stage

Introduction stage

Question No: 5 ( Marks: 1 ) - Please choose one

Two basic ways to set list prices are the cost-oriented and ________oriented

approaches.
Volume

Expense

Demand

Profit

Question No: 6 ( Marks: 1 ) - Please choose one

Sales decline because of many reasons, including:

Technological advances

Shift in customer tastes

Increased competition

All of the given options

Question No: 7 ( Marks: 1 ) - Please choose one

______ involves a combination of promotion and a product alternation for the foreign

market
Communication adaptation

Dual adaptation

Product innovation

Production adaptation

Question No: 8 ( Marks: 1 ) - Please choose one

Marketing concept holds that achieving organizational goals depends on determining

______________:

Needs and wants of target market

Customer or consumer of target market

Producer and seller target market

Price, place, product and promotion(4 P’s)

Question No: 9 ( Marks: 1 ) - Please choose one

__________is not the major public relation decision

Setting public relation objectives

Choosing public relation messages and vehicles

Implementing the private relation plan

Evaluating the result

Question No: 10 ( Marks: 1 ) - Please choose one

The number of product lines in the product mix is described as__________:

Product mix length

Product assortment

Product mix width

Product mix consistency

Question No: 11 ( Marks: 1 ) - Please choose one

A common practice among marketers is to increase sales to current customers without

changing their products. What is this practice called?
Market skimming

Market penetration

Market development

Product extension

Question No: 12 ( Marks: 1 ) - Please choose one

The ________ calls for “good deeds” followed by good words.

Marketing communication
Marketing management

Advertising

Sales promotion

Question No: 13 ( Marks: 1 ) - Please choose one

Direct presentation of a product to a customer by a representative of the selling

organization is termed as____________
Advertisement
Personal selling

Optimal product

None of the given options

Question No: 14 ( Marks: 1 ) - Please choose one

The rule of E-marketing is______

Intellectual capital rules

Time compression

All of the given options

Marketing deconstruction

Question No: 15 ( Marks: 1 ) - Please choose one

Following are the strategies of environmental sustainability except:

Pollution prevention

Product stewardship

New environmental technology

None of the given options

Question No: 1 ( Marks: 1 ) - Please choose one

A person who is bringing buyers and sellers together and assists in negotiation is called:

Broker

Selling Agent

Agent

Purchasing Agent
Question No: 2 ( Marks: 1 ) - Please choose one

A person has something which is tangible and can satisfy his need or want is a:

Benefit

Product
Value

Service

Question No: 3 ( Marks: 1 ) - Please choose one

A person X obtains his desired object from a person Y and offers something in return
to the person Y, his act is called:

Transaction

Trade

Exchange
Barter

Question No: 4 ( Marks: 1 ) - Please choose one

A person is directly presenting a product to the customer. He is doing:

Relationship Selling

Personal Selling

Non Personal Selling

None of the above

Question No: 5 ( Marks: 1 ) - Please choose one

Company is offering short term incentives to encourage the purchase or sale of a

product or service. Company is doing:

Publicity

Sales Promotion

Both 1 & 2

None of the above

Question No: 6 ( Marks: 1 ) - Please choose one

Suppose Nestlé is trying to increase its sales by introducing its existing/current product
like Nestlé mineral water in a new market. It is adopting:

Market Penetration Strategy

Market development Strategy

Product Development Strategy

Diversification

Question No: 7 ( Marks: 1 ) - Please choose one

A researcher is taking data from the balance sheet of a company. He is collecting:

Primary Data

Mathematical Data

Descriptive Data

Secondary Data
Question No: 9 ( Marks: 1 ) - Please choose one

A person is purchasing a product and selling this product to customers. The person
is called:

Intermediary

Seller

Reseller
Supplier

Question No: 10 ( Marks: 1 ) - Please choose one

The different important decisions which are to be taken while designing the advertising
campaign, does not include:

Mission

Money

Message

None of the above

Question No: 11 ( Marks: 1 ) - Please choose one

The discount which is offered by the seller to trade channel members who perform
certain functions, such as selling, storing, and record keeping is called:
Functional Discount

Cash Discount

Seasonal Discount

None of the above

Question No: 12 ( Marks: 1 ) - Please choose one

The promotional strategy that calls for spending a lot on promotion to build up
consumer demand; if successful, consumer will ask their retailers for the product,
the retailer will ask the wholesalers and wholesalers will ask the producers, is called:

Push Strategy

Pull Strategy

Intensive Strategy

None of the above

Question No: 13 ( Marks: 1 ) - Please choose one

The store that carries a wide variety of product lines is called:

Super stores

Department store
Convenience store

Specialty stores

Question No: 14 ( Marks: 1 ) - Please choose one

A quantity discount is basically a price reduction to:

Sellers

Buyers

Whole sellers

2&3

Question No: 15 ( Marks: 1 ) - Please choose one

Strategy for setting a product’s price often has to be changed when the product is part
of a:

Product line

Product mix

Competition

None of the above

Question No: 4 (Marks: 1) - Please choose one

______________ is a complex concept that must be carefully defined

159. Product
160. Price
161. Promotion
162. Placement

Question No: 5 (Marks: 1) - Please choose one

_________ is demand-stimulating activity designed to supplement advertising and facilitate

personal selling.

162. Direct marketing

163. Direct selling

164. Sales promotion

165. Personal selling

Question No. 6 Marks: 1

The twofold goal of marketing is to attract new customers by promising superior Value and
to _____.

163. Keep and grow current customers by delivering satisfaction

164. Keep and grow current customers by delivering competitive pricing
165. Keep and grow current customers by delivering friendly service
166. All of the given options

Question No: 2 (Marks: 1) - Please choose one

A common practice among marketers is to identify and develop new markets for their
existing products. This practice is called _____.

165. product development

166. market penetration

167. market development
168. market skimming

Question No: 3 (Marks: 1) - Please choose one

Marketing plays a key role in a company’s strategic planning. Which of the following does
marketing provide?

166. guiding philosophy

167. inputs
168. strategies

169. All of the given options

Question No: 5 (Marks: 1) - Please choose one

The marketing information system is not limited to use by the company it serves. It may
also provide information to _____.

168. the government

169. external partners
170. Various Publics
171. None of the given options

Question No: 6 (Marks: 1) - Please choose one

Companies can conduct e-marketing in any of four ways. What is not one of these

169. creating a Web site

170. placing ads online
171. calling their customers to do surveys
172. setting up or participating in Web communities

Question No: 7 (Marks: 1) - Please choose one

As a marketer of pesticides, you should be concerned about the entire following natural
environment trends mentioned in your text except _____.
 171. shortages of raw materials

172. increased pollution

173. increased government intervention
174. government subsidies

Question No: 8 (Marks: 1) - Please choose one

New technologies create new opportunities and new _____.

172. products
173. services

174. markets
175. means of financing purchases

Question No: 9 (Marks: 1) - Please choose one What

is one way that a social class is not measured?

173. occupation
174. education
175. income
176. number of children in the family

Question No: 10 (Marks: 1) - Please choose one

Your colleague is confused about using the marketing research process. He seems to
be having problems with _____, which is often the hardest step to take.

177. defining the problem

178. defining the research objectives

179. defining the problem and research objectives

180. choosing a research agency to help

MGT301 Solved Grand Quiz 2020

Question No 1
Revlon has clearly defined its ―mission‖ of selling lifestyle and self-expression. As the firm
prepares to launch its strategic plan, the mission needs to be turned into a detailed set of
objectives that guide the whole company.

Select Correct Option

True
False

Question No 2

During proposal solicitation, the buying center often will draw up a list of desired supplier
attributes and their relative importance.

Select Correct Option

True
False

Question No 3

Customer-perceived value depends on the product’s perceived performance relative to a

buyer’s experience.

Select Correct Option

True
False

Question No 4

When a consumer learns about a new product for the first time and makes a decision to try it, it is
called the alternative evaluation process.
Select Correct Option
True
False

The elements of the marketing mix commonly known as the ―four Ps‖ include: product,
price, place, and promotion.

Select Correct Option

True
False

Question No 6

Most businesses that manufacture products for the consumer market also sell directly
to consumers.

Select Correct Option

True
False

Question No 7

Holiday inn has divided the total customer market into smaller segments and selected the most
promising segments. Deciding what position it wants to occupy in these segments is called
targeting.

Select Correct Option

True
False

Question No 8
The owner of the 21-store chain of bicycles, explained to the store managers at a recent
sales meeting that marketers, more than any group in the company, must be the trend
trackers and opportunity seekers.

Select Correct Option

27. True
28.
False

Question No 9

ABC Fortunes has just developed a formal statement of its purpose. This firm has put together a
mission statement.

Select Correct Option

True
False

Question No 10

Environmental concerns have been on the decline in the past decade; more
government legislation and the green movement may be the cause of this trend.

Select Correct Option

True
False

Question No 11
Today’s marketers recognize the importance of working with their intermediaries as
channel through which they sell their products rather than as mere partner.

Select Correct Option

True
False
Question No 12

More and mor companies are shifting their brand management focus toward
customer relationship management.

Select Correct Option

True
False

Question No 13

Today’s marketers must be a good at building relationships in order to connect effectively

with customers, others in the company, and external partners.

Select Correct Option

True
False

Question No 14

Mission statement must fit the market environment, as indicated here by the Girl Scouts.
―where girls grow strong‖.
Select Correct Option
True
False

Question No 15

Your firm faces determined marketing intelligence efforts by competitors. You take the
typical response by ―letting it ride.‖

Select Correct Option

True

False

Question No 16

Smart marketers look beyond the attributes of the products and services they sell. They
create brand experiences for consumers.

Select Correct Option

True…………………
False

Question No 17

The main differences between business and consumer markets are in market structure
and demand, the nature of the buying unit, and the types of decisions and the decision
process involved.

Select Correct Option

True
False

Question No 18

Customer value is defined as the customer’s evaluation of the perceived difference between all
the benefits and all the cost of a marketing offer relative to those of competing offers.

Select Correct Option

True
False

Question No 19

When you collect information from your company’s accounting and sales stored in the
computer, you are developing an internal database.

Selec Correct Option

True
False

Question No 20

When sellers focus on existing needs and lost sight of underlying customer wants, they
suffer from marketing myopia.

Select Correct Option

True
False
Question No 21

The buying center is a fixed and formally identified unit within the buying organization.

Select Correct Option

True
False

Question No 22

Social classes are society’s relatively permanent and ordered whose members share similar
values, interests, and behaviors.

Select Correct Option

True
False

Question No 23

Who is out target market and what’s our proposition are two important questions underlying
marketing strategy.

Select Correct Option

60. True
61.
False
Question No 24

ABC interior Designs wants to collect research data through obtention. The three typical
methods are video cameras, checkout scanners, and internet cookies.

Select Correct Option

True
False

Question No 25

The simplest definition of modern marketing is managing profitable customer relationships.

Select Correct Option

True
False

Question No 26

―At Nike, we sell shoes‖ is a market-oriented business definition.

Select Correct Option

True
False

Question No 27

The order-routine specification includes the final order with the chosen supplier or suppliers and
lists items such as technical specifications, quality needed, expected delivery time, return
policies, and warranties.
Select Correct Option
True
False

Question No 28

The newer the buying task, and the complex and costly the item, the lesser the amount of time
the buyer will spend searching for suppliers.

Select Correct Option

True
False

Question No 29

The twofold of marketing is to attract new customers by promising superior value and to keep
and grow current customers by delivering satisfaction.

Select Correct Option

True
h.
False

Question No 30

No single competitive marketing strategy is best for all companies.

Select Correct Option
True
False

MGT301 MID-Term BY Attiq Kundi

SUBSCRIBE “Knowledge For Us” ON YOU TUBE
ENG-201 100 % CORRECT MCSQ