BUSS1000: Future of Business - Semester 2, 2020

Assessment Instructions

Assessment Individual Assessment LOs Length Weight Due Time Due Date Closing
Name /Group Conditions Date
Case Study Individual Compulsory 1,2,3,4 2000 25% 10:00am 21 1 October
,6 words September 2020
2020

Case Study: Flight Centre Travel Group Limited (Flight Centre)

Your Task: You need to prepare a report on Flight Centre in the context of the Australian market.

Flight Centre Limited

This report should consist of two sections

Part 1: Role of Business in Society (Approx. 500 words)
What is Flight Centre’s dominant orientation towards society? Profit Maximisation or Creating Shared Value or
something else? Take a stance and explain your arguments with the help of evidence.
Part 2: Strategy Evaluation (Approx. 1500 words)
In this section, analyse1 Flight Centre’s competitive environment with the help of PESTLE framework.
1Your response should demonstrate your ability to integrate various factors of PESTLE framework

NB1: You are presenting the report from a general manager’s perspective (practitioner style), but it must still contain
full academic references.
NB2: Each paper is graded against the rubric. Ensure you have looked at the rubric carefully prior to beginning your
paper, and prior to submitting.
NB3: Thorough and regular referencing adds academic weight to your arguments. Statements not backed up by data
and/or appropriate business theory/frameworks carry less weight. Referencing adds rigour, integrity and believability

1
to your arguments – doing this as often as possible will enhance your paper by demonstrating your business
knowledge with credible sources.

NB4: The above word counts include references. References should appear at the end of the paper and comply with
APA 6th standard.

Assessment criteria:
Please make sure you read the rubric (pages 3-5) carefully as this is what will be used to grade your paper.

Requirements for submission:

• Your case study must be submitted on the BUSS1000 Canvas site under “Assignments” (submission will
open two weeks prior to the deadline).
• Appropriate word length – the word length for this report is 2000 words. Normal word count penalties apply
when the report word length (including headings, in-text reference and Reference list) should not exceed
word limit of 2000 words or +10% that is maximum of 2200 words. The word count penalty is in line with the
Business School policy which can be found at: http://sydney.edu.au/business/currentstudents/policy. Note
that the word limit includes in-text referencing and the reference list at the end of the document.
• Appropriate referencing throughout the case study, in-text and in the Reference list, using the latest version
of APA 6th Edition Referencing. The University of Sydney has an APA 6th Edition guide which can be found
here: http://libguides.library.usyd.edu.au/c.php?g=508212&p=3476096.
• Case study must be submitted as a Word file document (.doc, .docx)
• Late penalties will apply after the due date and time 10:00am on September 21, 2020. The late submission
penalty is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
Penalties:
• Late submission penalty is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
• Word length is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
• Academic dishonesty and plagiarism is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
Feedback:
• Feedback will be provided for each part based on the marking criteria,
• Feedback for the case study will be shown as comments.
• The case study will be marked in accordance with the Business School policy,
• Overall, feedback will be provided through the following:
 Specific comments on each assessment segments
 Overall comments based on each part of the report
 By attending tutor consultation hour and asking for additional feedback aimed at achieving better
grades in the future.

Learning outcomes for this case study include: LO1, LO2, LO3, LO4, LO6

2
BUSS1000 – Case Study Rubric

Task Description: For this assignment you will be undertaking a case study of a provided organization. You will be required to undertake general and academic research,
apply theoretical frameworks, and critically analyse the context and/or organisation. Please see Canvas for the full list of assignment instructions once they are uploaded.

ASSESSMENT 100% 90% 80% 70% 60% 50% 40% 20% 0%

CRITERIA
Part 1. The analysis The analysis The analysis The analysis The analysis The analysis The analysis is The analysis is No evidence of
Role of Business demonstrates a demonstrates an demonstrates a demonstrates an demonstrates a demonstrates an superficial due to lacking or appropriate
in Society flawless ability to outstanding ability to good ability to ability to correctly basic ability to attempt to being descriptive extremely analysis.
correctly identify, correctly identify, correctly identify, identify, select correctly identify identify some with little superficial,
15 marks select, analyse select, analyse and select, analyse and analyse and select reliable social and connection demonstrating a
and critique all critique all relevant and critique relevant relevant social ethical between evidence weak
(GQ Information relevant information, relevant information to and ethical information, and theory, understanding of
and digital information, enabling a strong, information, support a good information. however, is building a weak the different
literacy And GQ enabling a very well-explored and enabling a well- argument. Argument could somewhat argument. orientations
Critical Thinking robust and un- justified argument. thought-out be further descriptive. businesses may
and Problem questionable argument. strengthened & Depth, strength of adopt.
Solving) argument. less descriptive. argument &/or
accuracy are
therefore lacking.
Part 2. The analysis The analysis The analysis The analysis The analysis The analysis The analysis is The analysis is No evidence of
Competitive demonstrates a demonstrates an demonstrates a demonstrates an demonstrates a demonstrates an superficial due to lacking or appropriate
Environment flawless ability to outstanding ability to good ability to ability to correctly basic ability to attempt to being descriptive extremely analysis.
Evaluation correctly identify, correctly identify, correctly identify, identify, select correctly identify identify some with little superficial,
select, analyse select, analyse and select, analyse and analyse and select relevant connection demonstrating a
60 marks and critique all critique all relevant and critique relevant relevant information, between evidence weak
relevant information, relevant information to information. however, is and theory, understanding of
(GQ Information information, enabling a strong, information, support a good Argument could somewhat building a weak the relevant
and digital enabling a very well-explored and enabling a well- argument using be further descriptive. argument. theory.
literacy And GQ robust and un- justified argument. thought-out theory strengthened & Depth, strength of
Critical Thinking questionable argument using appropiately. less descriptive. argument &/or
and Problem argument. theory well. accuracy are
Solving) therefore lacking.

3
ASSESSMENT 100% 90% 80% 70% 60% 50% 40% 20% 0%
CRITERIA
Clarity of The writing The writing showed The writing The writing The writing Although the The writing The writing had The writing was
expression showed flawless an exceptional level showed a very showed a good largely meaning was demonstrated little or no not effective &
Effective use of business of business writing good understanding of demonstrated generally minimal business business style. It with no business
communication writing style. The style. The understanding of business writing business writing apparent, the style. The was unclear to writing skills
in the form of use of sections organisation and business writing style and use of style. Information writing meaning was not the extent that displayed.
professional was thoughtful. formatting of style with fluent report was appropriately demonstrated a always the meaning was
writing skills Information was information into the language and sections/categori categorised very basic understandable, not
presented in a report sections was good expression. es. However, within the report business style. and/or There was understandable.
10 marks flawlessly clear & very clear and The organisation there is scope for sections however Information was little organisation There was no
organised manner organised with clear & formatting of a tighter structure there was mainly of ideas & organisation of
(GQ with no room for expression assisting information into to make for a significant room categorised into information ideas &
Communication improvement. the strength of the the report clearer and more for improvement appropiate report within information
skills) You have overall argument. sections was organised report. in tightening sections. appropriate within report
followed APA 6th You have followed logical & structure and report sections. sections.
edition guideline APA 6th edition purposeful. organisation.
in your referncing guideline in your
without any error. referncing.
Research: Quality Sources used Various sources from Sources from Sources from Sources from Minimum Sources from No materials from Material from
of sources and from outside the outside the class, outside the class outside the class outside the class requirement met outside the class the Unit’s outside or inside
effective use class including including more than including at least including two are used including that sources have have been used resources have the class have not
demonstrated more than two two peer reviewed two peer peer reviewed two peer been used from but have not been used. been used.
high quality peer academic business reviewed academic reviewed outside Unit’s included one peer
15 marks reviewed journal references academic business journal academic resources reviewed
academic are used business journal refences are business journal including one academic
(GQ Information business journal exceptionally well to references used effectively used. references, peer reviewed business journal
and digital references. support argument. well to support Additional however, there is academic reference (<10
literacy And GQ Additional high- Additional relevant argument. relevant research limited use or business journal years old).
Critical Thinking quality relevant research Additional is evident. over-use of the reference (<10
and Problem research is incorporates credible relevant research same sources years old).
Solving And GQ evident. Source and high quality incorporates which limits
Integrated quality and sources. credible and high quality.
professional, credibility has quality sources.
ethical, and been critically
personal identity) considered.
Overall research
is exceptional and
could not be
improved.

4
Word Count Penalty Late Penalty Appendix/Appendices

Where the report’s word length is exceeded, the student will lose 10% of If the report is submitted late, a penalty of 5% (equating to 5 marks The word limit for this assessment is 2000 words. The
the total marks when the submission is 10% above the word length. 10% out of a total 100 marks) per day will be applied up to 10 calendar appendix/appendices exceeded this word limit & therefore
will be lost for each 10% over-length thereafter. days, after which a mark of zero is applied. have not been considered.