1.

Introduction

Since technology first appeared, most industries have transformed. A new human advance is

heralded with technology. The rapid adoption of the internet has allowed people to transform

traditional businesses into digital businesses. Since that time, a lot of companies have realized

where they are going and made significant progress. Vietnam is changing to keep up with the

global economy and adapt to global developments. Over the past two decades, Vietnam has

made enormous strides in science and technology, with information technology, biotechnology,

and new material technologies playing crucial roles. raising labor productivity to increase

production efficiency. Total factor productivity (TFP) that contributed to growth increased from

33.6% in the 2011–2015 era to 45.2% in the 2016–2020 period, reaching 39.0%—35% above

target—in the ten years from 2011 to 2020. From 19% in 2009 to roughly 50% in 2020, high-

tech export value as a percentage of overall goods value has climbed. The Global Innovation

Index (GII) rose 17 spots between 2016 and 2020. ranked first among low-middle-income

nations and third in Southeast Asia. In order to help businesses fully comprehend the digital

environment and keep up with contemporary trends that might create an effective digital market,

this research will examine both digital techniques and digital technologies.

2. The digital approaches taken by organization (P1)

We can see how much of an impact technology is having on society at large thanks to the rise of

the fourth industrial revolution. Digital company is growing more and more to keep up with the

fourth industrial revolution as a result of practical necessities. Businesses are under pressure to

establish a technological platform that will allow them to connect with customers wherever they

are, quickly react to emerging digital business patterns, and customize user experiences. In order
to maximize investment resources for brand growth, businesses are aggressively embracing

digital business models based on the Internet and mobile communication technologies like

laptops, tablets, and mobile phones to supply more innovations and foster organizational

innovation. Additionally, the digital approach for corporate managers seeks to assess suitability

and, as a result, define goals and exploitation strategies. Businesses like directories and portals,

search engines, online merchants, social media platforms, the virtual world, and other entities

frequently use computerized procedures (Chaffey et al., 2021). A vast range of products and

services can be defined by businesses using digital as an alternative strategy.

For example, Amazon implements online store techniques and uses digital early. Since 1994,

they have offered a range of goods with costs ranging from low to expensive, and since that time,

they have generated income from their main websites either directly or indirectly through EC2,

AWS commissions. Additionally, a well-known e-commerce platform at the moment called

Amazon serves as a mediator between buyers and sellers around the globe. With retailers,

buyers, and manufacturers all organized on the site, Amazon helps reduce the need for a

middleman between sellers and customers. Amazon acts as a marketplace or vertical broker for

buying and selling, connecting manufacturers and delivering items to customers using digital

tactics. Other businesses, including Yahoo, Google, eBay and others, did the same. They show

that businesses deploy a variety of digital strategies, spanning many different industries and

sectors, and have the flexibility to quickly adapt to changing conditions.

A second illustration is Alibaba's B2B platform. Alibaba, a company founded in 1999 on the

basis of business-to-business principles, has succeeded by using a cunning strategy to attract

customers and consistently enhancing its edge to better bring together all of the market players

and increase Alibaba's business empire. (Brown, 2021).

give users an interactive multimedia experience, including the ability to create personal profiles,

connect with other profile owners, and share content. Facebook attracted roughly 1 million users

by the end of December 2004 as a result (Richter, 2021).

3. The relationship between comtemporary approaches to digital business and there

influence on meeting KPIs successfully (P2)

Modern methodologies are developing quickly, and organizations are looking for innovative

solutions to boost their firm's rivalry while simultaneously tackling issues like security and

corporate performance. Virtual reality, social media, social networking, and other contemporary

methods of doing business online. Furthermore, modern ways are a crucial development to assist

firms in catching up with the digital transformation so they don't fall behind and can compete

with B2B and B2C. Because they were created during the past few decades as a digital business

expanded to open up new markets in the era of the digital 4.0, modern approaches have a big

impact on digital business. They serve more purposes than just transactional relationship

building, such as brand growth.

Organizations have all made adjustments within the technology industry to keep up with trends

and have had an impact on KPIs due to the rapidly increasing pace of technological

advancement. For example, Facebook has made huge investments in utilizing AL to grow its

business. Among them is face recognition. Its first goal was to identify faces that matched about

80% of the time; nevertheless, it has since achieved an accuracy of up to 96.45%, which is

practically flawless (Gupta, 2021). As a result, Facebook has improved security and decreased

the likelihood of user accounts being compromised.

$20 billion in sales on Singles' Day by 2020. To entice customers, businesses increasingly

provide goods discounts and distribute hundreds of coupons. As well as trendy and flashy things,

the availability of food and other necessities has significantly dropped. The organization has

teamed up with other digital businesses to enhance the sales process. As a result, JD.com, an

online retailer, achieved this particular KPI by having sales revenue of more than $40 billion.

As a leader in technology, Apple has enhanced the capabilities of the Apple watch. One of the

watches for everyone in 2020, the Apple Watch uses color-based sensing technologies to assess

blood oxygen levels. This significant advancement will support the Apple Watch's rise to the top

of the smartwatch market (Danh Danh, 2021). As a result, 9.6 million units will be sold in 2021,

an increase of 45% from the same period in 2020. It is evident that the application of digital

transformation has enhanced the product; in addition to exceeding expectations in terms of KPIs,

the brand has also benefited.

As a result of its assistance in achieving and advancing corporate objectives, the KPI is seen as a

watershed moment in the organization's history. Utilizing cutting-edge digital business strategies,

which boost earnings and income while reducing risks for the organization, is another sign of

corporate progress.

4. Digital technologies and their effect on the global organization that uses them to

achieve business goals (P3)

Businesses must integrate digital technology into their operations if they want to grow and thrive

in the Industry 4.0 age. Digital technologies such as artificial intelligence, the internet of things,

augmented reality, and 3D technology are widely used nowadays.

Starbucks is utilizing digital technologies to change and expand. According to Starbucks, it has

provided more than 40 million digital connections for its personalization system, which employs

artificial intelligence (AI) to customize product offerings and discounts based on consumers'

unique preferences and purchasing habits. Starbucks can now connect all of their data, control

the quality of every cup of coffee they produce, and instantly download new drinks to their entire

system thanks to the Internet of Things (IoT) (Anon, 2021). This saves them a ton of time.

Thanks to the use of technology and system expansion, sales reached over VND 780 billion in

2019 and increased by more than 32% from the previous year (Mixson, 2021). Due of this, it is

able to rank the third in coffee chains when it comes to amount of revenue, following Highlands

Coffee and The Coffee House.

H&M invests a lot of money in technological advances overall to cut costs. H&M revealed that

in March 2020, online products sales climbed by 24%. They also developed new mobile apps

and websites with features like PayPal payments, crawler, scan and discover... Additionally, the

company is able to track and control the proper level of inventory at any one moment by utilizing

RFID user data tags with embedded AL. By combining technologies to assess and provide

products that customers love, H&M has managed supply and demand challenges successfully. In

the past, just 52% of fabric was utilized to create garments. But H&M can now make products

without having to remove any detritus thanks to digital twins and 3D fashion design.
For both its internal divisions and external SME clients, Alibaba has implemented Aliyun cloud

computing (Zhang & Ravishankar, 2019). This enables it to provide data-centric and cloud-based

services. The Cloud platform launched in Aliyun to grow the internal information operations at

Alibaba and, immediately, in response to client requests and to improve the business's finances.

With the aim of supplanting Amazon AWS, the current market leader in cloud computing, at the

IaaS level by 2025, the "Alibaba Cloud" unit is now available to international competition (Jing

& Dai, 2017). Increased cloud computing will boost company competition in international

commercial markets, along with companies using technology to modernize their digital

operations.

FPT has implemented technology solutions for electronic payments based on the Blockchain

technology platform to assist businesses in creating new business models, improving security

and integrity of information regarding partners, customers, and system transactions. This system

has allowed FPT to increase the size of its clientele from small and medium-sized businesses to

huge corporations. With revenue rising to 45,650 billion VND (by 30%) and profit before tax

rising to 6,817 billion VND (by 22,5%), FPT maintains to set a long-term development plan.

4.2 The influence of digital technologies on organization that applies them to achieve

business objectives
In the age of innovation, the Covid-19 epidemic is viewed as a nightmare for businesses. When

the epidemic first started, many firms faced insolvency, lack of investment capital, and were less

able to thrive due to social isolation. Digital technology is viewed in that context as an essential

trend to aid in business adaptation and help organizations get through the challenges posed by

the Covid-19 pandemic. Modern technology not only supports sustainable corporate growth but

also aids workers in coping with the stress of an unexpected shift in the workplace.

First, while utilizing digital technology may seem expensive in general, it really makes business

processes simpler and can reduce personnel costs. By lowering operating costs and utilizing

technology, the company will generate long-term income streams that will yield a large profit.

Second, two essential components for business success are productivity and efficiency. Using

digital technology helps firms stay together and avoid being left behind. Additionally, it

improves data processing, access, content management, and communication among staff or

customers. Not to mention, businesses who refuse to use digital technology will soon fall behind

those who have. This reduces the company's revenue, and changing it is typically difficult. For

instance, the Ministry of Industry and Trade believes that companies have been continuously

investing in digital technology, which is one of the factors that create the foundation for

companies to withstand pressure from the market in terms of quality, quick delivery and

reducing the number of employees for the organization.. Viet Thang Jeans Co., Ltd has specially

used internet-based automation technologies to replace humans in production lines and

throughout the entire supply chain of textile products. To solve the problem of shortage of

human resources during the Covid-19 period, this technical equipment system alone has replaced

700 workers.

5. Conclusion
In conclusion, digital technology is steadily affecting practically every element of contemporary

life and has a significant positive impact on world development. To survive and succeed in the

market of today, businesses must progressively make the switch to digital business.

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