BSHM 26 of entertainment and refreshments for

travelers.
➢ It dates back to ancient times and can be
BAVERAGE MANAGEMENT found in Roman, Greek, and even Asian
societies.
➢ Bartending skills are always in demand. ➢ Public drinking houses, times (now called
➢ If you're planning on hosting a cocktail party PUBs in England), served as a place for
at your home people to socialize.
➢ or thinking of starting a new career ➢ In 15th century, the majority of bartenders
➢ or just want to learn how to make a certain were house owners and female innkeepers
drink. who brewed and produced their own liquor.
Beverage Service Industry As time went on, the tavern became a permanent
- An industry comprising of establishments or institution all over Europe.
businesses that offers drinks primarily, foods and Other versions of taverns all through out
sometimes with entertainment and other form of Europe:
services.
o Inns- are establishments where travelers
Bar – refers to a place where drinks are prepared can procure food, drink, and lodging.
or mixed.
o Pub- is an establishment which serves
alcoholic drinks especially beer for
HISTORY OF BARTENDING consumption on the premises, usually in a
homely setting. Pubs are commonly found
➢ Bartending began as a trade thousands of in English-speaking countries, particularly in
years ago. Historical accounts from the the United Kingdom, Ireland, Canada,
time of Julius Caesar show that inns Australia and New Zealand.
situated along the major transportations
routes served wine and provisions to o Cabaret- restaurant or nightclub with a
travelers. stage for performances and the audience
sitting around the tables (often dining or
drinking) watching the performance.
Tavern – referred to by the Babylonians during the
ancient time as alehouses and high price watered- When Europeans immigrated to America they
down beer. The Greeks and Romans established brought in the taverns with them. It was essential to
tavern that served food, as well as drink sometimes town welfare to have a place providing drink,
had lodging house for the night; some had lodging and food. As town grew into cities and
gambling and other amusements. roads were built connecting them, taverns follow
the roads.
HISTORICAL VIEW OF THE BAR
Bartenders and bar owners were considered
Tavern- a place serving drinks particularly “ale”, a
members of the economic and social elite. They
place for social gatherings during ancient Sumer.
owned property and were recognized as part of one
of the wealthiest traders of all time. This social
The word derives from the Latin taberna and the status of bartending was then passed on to the
Greek taverna, whose original meaning was a shed New World.
or workshop.

Jeremiah “Jerry” Thomas (1830-1885)

➢ In Rome, neighborhood taverns were
meeting places for locals to enjoy drinking o An American bartender
and gossip.There is evidence that even o “Father of the American Mixology”
earlier the ancient Greeks had such places
 o He learned bartending in New Haven, are water, sodas, and coffee. For an elegant or
Connecticut before sailing for California leisurely meal, however, wine is increasingly being
where he worked as bartender, gold ordered.
prospector, and show manager.
o He toured Europe, carrying along his flashy
Flair Bartending
techniques.
- It is the practice of bartenders entertaining guests,
o At the Hotel in San Francisco, Thomas was
or audiences with the manipulation of bar tools (ex.
earning $100 a week– more than the Vice
cocktail shakers) and liquor bottles in tricky,
President of the United States
dazzling ways.
o In 1862, he finished the Bar-Tender’s Guide
- used occasionally in cocktail bars, the action
or the book entitled as “How to Mix Drinks”–
requires skills commonly associated with jugglers.
the first drink book ever published in United
States
It has become a sought-after talent among venue
Development of Beverage Industry in the
owners and marketers to help advertise a liquor
Philippines.
product or the opening of a bar establishment.

➢ The san Miguel Corporation:

➢ Flair is showmanship added to bartending
1890- founded by Don Enrique Maria Barretto de that enhances the overall guest experience.
Ycaza in the San Miguel district in Manila, the La The ideas behind mixology and drink-
Fabrica de Cerveza de San Miguel. The first oriented or service-minded bartending can
brewery in South East Asia. still be upheld with the correct application of
working flair.
1913- becomes a corporation and begins exporting
beer to Guam, Hong Kong, and Shanghai.
IMPORTANCE & OBJECTIVES OF BARTENDING
- The service staff should be knowledgeable in all
1922- begins producing soft drinks at the at the aspects of wine service. Professional wine service
Royal Soft Drink Plant. demand skill. The more a person knows about
wines- how each kind tastes, which wine “flavors”
complement which foods- the easier it is to sell
1925- begins producing ice cream at the Magnolia
wines to guests.
Ice Cream Plant.

Bartender
1927- becomes the bottler or Coca Cola
➢ Also called as barman, barkeeper, barmaid,
mixologist, tavern keeper, whiskey slinger
1938- enters the glass industry, supplying the
➢ One who mixes and serves alcoholic drinks
company’s own bottling needs.
at a bar, lounge, or tavern or similar
establishment
1963- San Miguel Brewery was renamed San ➢ A bartender may own a bar they tend or be
Miguel Corporation; the largest food, beverage and simply an employee
packaging company in the Philippines. ➢ Barkeeper carries a stronger connotation of
being the purveyor (ownership)
➢ Good bartenders help provide a steady
BARTENDING client by remembering the favored drinks of
There are two important people who are regulars. They are sometimes called upon
responsible for quick service in a restaurant or bar- for answers to a wide variety of questions
the bartender and the wine steward. on topics such as sports, trivia, directions,
Some people dine without drinking alcoholic or the marital status of other patrons.
beverages. The most commonly served beverages
 ➢ Most professions are either physical or right with him. Guest don’t mind waiting if
mental. Bartending is both. they are recognized.
o Keep the bar top clean for customers.
o Always think of sanitation. Don’t let your
Know how to pronounce:
fingers touch drinking surfaces – the top of
o Absinthe (AB-sinth) the straw, the rim of a glass, the ice, and the
o Cognac (CONE-yak) tip of beer bottles.
o Cointreau (KWAN-troh)
o Courvoisier (core-VA-see-A)
o Crème de cacao (ka-KA-o or ka-KAH-o) TH E B A R
o Pernod (pur-NO)
*Bacchus the Roman God of wine Bar - is a place (area) where drinks are mixed and
serve to customer, and to fill server order.

The Real-World Bartender • A place for relaxation.

- The best real-world bartenders make an art form • It is also a control center, in which record is
out of their profession. Successful professional kept of the stock on hand, the drinks
bartenders possess many skills and personality poured, and their sales value.
traits.

BASIC PARTS OF THE BAR

o Bartenders must be aware of everything 1. The Front Bar
around them at all times. They know the
drink levels of everyone’s beverage, and the counter area of the bar, where
they see new customers as they approach customers order their drinks.
the bar. A second set of eyes in the back of
their heads would be a remarkable Counter – serves as the guest service area
evolutionary improvement; falling that and has high stools, set up in front to serve,
bartenders need to be constantly alert. or at the guest service area.

Spill well- place where shot glass are

THE HOME-PARTY BARTENDER assembled. It is found at the end of the
- The bartender can literally make or break a party. counter, near the bartender area.
Since cocktails are complimentary, private-party
bartenders must be very organized with plenty of Glass rack – usually suspended over the
backup. Overall, they can relax and just be the life counter. It holds the stemmed glasses.
of the party because the hassle of running tabs and
dealing with credit cards is nonexistent. The home- Bar sink – a small sink under the counter.
party bartender’s main job is to smile, be happy,
and set the tone for the party. Drain tray – a stainless steel extension of
the bar sink to drain.
SERVICE TIPS
- There are thousands of tips a bartender can learn 2. The Back of the Bar
through the years to help make her job easier and
more efficient. There are far too many to list, but a - Found opposite the front bar. It has different
few will illuminate the way. shelving to hold premier spirits, glasswares
– wine rack or even juice dispenser or
coffee maker depending on the size of the
o When a guest sits at the bar, always greet bar area.
him with eye contact and a smile as you lay
down a cocktail napkin. If you cannot get to
him right away, let him know that you’ll be
3. The Under bar
TYPES OF BEER
- It is the heart of the entire bar operation and
deserves the most careful attention.
- In its space are the equipments and
supplies of the products you are selling.

TYPES OF BAR

1. COCKTAIL BAR/ENTERTAINMENT BAR

- A bar designed to provide special
entertainment like a live band, a “ sing
along” videoke, or a live entertainment done
by known singers, dancers and comedians.
It serves high quality of alcoholic and non-
alcoholic drinks including cocktails or mixed
drinks.
Examples : CLOWNS, SEATCOM, PADIS
POINT.
2. COFFEE BAR
. Has become a phenomenon nowadays as a place
not only serves high quality coffee but is also
designed to be an ideal venue for chat with friends
or for holding small meetings.
STARBUCKS, KOPIROTTI, COFFEE BEANS,
ETC
3. Permanent Bar (stand-up bar)
- Is simply a bar counter inside a food outlet where
drink orders are prepared.
- Drink orders are endorsed to the bar and then
they are picked up by servers to serve to
customers table.
4. Mobile Bar / Portable Bar
- Refers to a bar that is movable can be transferred
from one place to another.
- It is usually provided for parties and special
function such as in banquet and catering.

IN PPT!!!!!!!
BAR TOOLS AND EQUIPMENT
GLASSES AND ITS USES
BAR PERSONNEL AND ITS FUNCTIONS
BEVERAGE
TYPES OF ALCOHOL
TYPES OF DISTILLATION