TABLE 1

RESPONDENTS BASED ON AGES

No. OF PERCENTAGE
S. No AGE RESPONDENTS (%)

1 20– 30 Years 35 43.75

2 31 – 40 Years 30 37.5

3 41 – 50 Years 07 8.75

4 Above 51 Years 08 10
Total 80 100

INTERPRETATION

The table 1 indicates that out of the total 80 respondents, 43.75% of the respondents
are between 21-30, 37.5% of the respondents are between 31 – 40, 8.75% of the respondents
are between 41 – 50, and 10% of the respondents are 51 and above.

The majority 43.75% of the respondents are between the age of 20 – 30.

CHART 1

RESPONDENTS BASED ON AGE

Series 1
40
35
30
25
20
Series 1
15
10
5
0
20-30 31-40 41-50 Above 51
 TABLE 2

RESPONDENTS BASED ON GENDER

No. OF PERCENTAGE
S. No GENDER RESPONDENTS (%)

1 Male 57 71.25

2 Female 23 28.75
Total 80 100

INTERPRETATION

The table 2 shows that out of 80 respondents, 71.25% of the respondents are male and
28.75% of the respondents are female.

The majority 71.25% of the respondents are male.

CHART 2

RESPONDENTS BASED ON GENDER

GENDER

Male
Female
 TABLE 3

RESPONDENTS BASED ON MARITIAL STATUS

MARITIAL No. OF PERCENTAGE

S. No
STATUS RESPONDENTS (%)

1 Married 27 33.75

2 Unmarried 53 66.25
Total 80 100

INTERPRETATION

The table 3 indicates that out of the total 80 respondents, 33.5% of the respondents are
married, 66.25% of the respondents are Unmarried

The majority 66.25% of the respondents are Unmarried

CHART 3

RESPONDENTS BASED ON MARITIAL STATUS

MARITIAL STATUS

60
40
20 MARITIAL STATUS

0
MARITIAL STATUS
MARRIED
UNMARRIED
 TABLE 4

RESPONDENTS BASED ON TYPES OF FAMILY

TYPES OF No. OF PERCENTAGE

S. No
FAMILY RESPONDENTS (%)

1 Nuclear family 27 43.75

2 Joint family 53 56.25

Total 80 100

INTERPRETATION

The table 4 indicates that out of the total 80 respondents, 43.5% of the respondents are
from nuclear family, 56.25% of the respondents are from joint family

The majority 56.25% of the respondents are from joint family

CHART 4

RESPONDENTS BASED ON TYPES OF FAMILY

TYPES OF FAMILY
50
45
40
35
30
25
TYPES OF FAMILY
20
15
10
5
0
NUCLEAR FAMILY JOINT FAMILY
 TABLE 5

RESPONDENTS BASED ON EDUCATION

EDUCATION No. OF PERCENTAGE

S. No
RESPONDENTS (%)

1 High school level 10 12.5

2 UG 43 53.75

3 PG 15 18.75

4 Diploma 12 15
Total 80 100

INTERPRETATION

The table 5 indicates that out of the total 80 respondents, 12.5% of the respondents
have studied upto High school level, 53.75% of the respondents have studied upto UG,
18.75% of the respondents have studied upto PG, 15% of the respondents have studied upto
Diploma

The majority 53.75% of the respondents have studied upto UG.

CHART 5

RESPONDENTS BASED ON EDUCATION

EDUCATION

HIGH SCHOOL LEVEL

UG
PG
DIPLOMA
 TABLE 6

RESPONDENTS BASED ON OCCUPATION

No. OF PERCENTAGE
S. No OCCUPATION RESPONDENTS (%)

1 Self Employed 25 31.25

2 Private Jobs 26 32.5

3 Government Jobs 14 17.5

4 Business 5 6.25

5 Agriculture 10 12.5
Total 80 100

INTERPRETATION

The above table indicates that 31.25% of the respondents occupation is Self
Employed, 32.5% of the respondents occupation is Private Jobs, 17.5% of the respondents
occupation is Government Jobs, 6.25% of the respondents occupation is Business, 12.5% of
the respondents occupation is Agriculture.

The majority 32.5% of the respondents occupation is Private Jobs.

CHART 6
RESPONDENTS BASED ON OCCUPATION
OCCUPATION
AGRICULTURE
BUSINESS
GOVERNMENT JOBS
OCCUPATION
PRIVATE JOBS
SELF EMPLOYED

0 10 20 30
 TABLE 7
RESPONDENTS BASED ON MONTHLY INCOME

MONTHLY No. OF PERCENTAGE

S. No
INCOME RESPONDENTS (%)

1 Rs. 10,000-20,000 29 36.25

2 Rs. 21.000- 30,000 18 22.5

3 Rs. 31,000- 40,000 11 13.75

4 Above Rs. 41,000 22 27.5

Total 80 100

INTERPRETATION

The table 7 indicates that out of the total 80 respondents, 36.25% of the respondents
are between Rs. 10,000- 20,000, 22.5% of the respondents are between Rs. 21,000-30,000,
13.75% of the respondents are between Rs. 31,000-40,000, 27.5% of the respondents are
above Rs.41,000.

The majority 36.25% of the respondents are between the Rs. 10,000- 20,000.

CHART 7

RESPONDENTS BASED ON MONTHLY INCOME

MONTHLY INCOME

Rs. 10,000-20,000
Rs. 21.000- 30,000
Rs. 31,000- 40,000
Above Rs. 41,000
 TABLE 8

RESPONDENTS BASED ON FOUR WHEELER OWNED

FOUR WHEELER No. OF PERCENTAGE

S. No
OWNED RESPONDENTS (%)

1 Yes 51 63.75

2 No 29 36.25
Total 80 100

INTERPRETATION

The table 8 shows that out of 80 respondents, 63.75% of the respondents are owned
four wheeler currently and 36.25% of the respondents are not owned four wheeler currently.

The majority 63.75% of the respondents are Currently Owned Four Wheeler.

CHART 8

RESPONDENTS BASED ON FOUR WHEELER OWNED

FOUR WHEELER OWNED

YES
NO
 TABLE 9

RESPONDENTS BASED ON BUYING FOUR WHEELER

BUYING No. OF PERCENTAGE

S. No
FOUR WHEELER RESPONDENTS (%)

1 Yes 17 58.62

2 No 12 41.38
Total 29 100

INTERPRETATION

The table 9 shows that out of 29 respondents, 58.62% of the respondents are having
idea for buying four wheeler and 41.38% of the respondents are not interested on buying
four wheeler.

The majority 58.62% of the respondents are having idea for buying Four Wheeler.

CHART 9

RESPONDENTS BASED ON BUYING FOUR WHEELER

IDEA OF BUYING FOUR WHEELER

YES
NO
 TABLE 10

RESPONDENTS BASED ON PREFERENCE IN BUYING FOUR

WHEELER

CUSTOMER No. OF PERCENTAGE

S. No
PREFERENCE RESPONDENTS (%)
1 Hyundai Verna 11 64.71
2 Hyundai i20 1 5.88
3 Hyundai Creta - -
4 Hyundai Exter 1 5.88
5 Hyundai Aura 4 23.53
6 Hyundai Alcazar - -
Total 17 100

INTERPRETATION

The above table indicates that 64.71% of the respondents are having opinion to
buying four wheeler of Hyundai Verna , 5.88% of the respondents are having opinion to
buying four wheeler of Hyundai Exter and Hyundai i20, 17.65%of the respondents are having
opinion to buying four wheeler of Hyundai alcazar.

The majority 42.86% of the respondents are prefer to buy a four wheeler of Hyundai
Verna

CHART 10
RESPONDENTS BASED ON PREFERENCE IN BUYING FOUR
WHEELER

PREFERENCE
15
10
5 PREFERENCE

0
VERNA i20 CRETA EXTER AURA ALCAZAR
 TABLE 11

RESPONDENTS BASED ON THE MODEL OF FOUR WHEELER

OWNED

No. OF PERCENTAGE
S. No NAME OF THE MODEL
RESPONDENTS (%)
1 HYUNDAI Verna 19 37.25
2 HYUNDAI i20 12 23.52
3 HYUNDAI Creta 4 7.84
4 HYUNDAI Aura 2 3.92
5 HYUNDAI Exter 5 9.80
6 Others 9 17.64
Total 51 100

INTERPRETATION

The table shows that 37.25% of respondents are owned Verna, 23.52% of respondents
are owned i20, 7.84% of respondents are owned Creta, 3.92% of respondents are owned
Aura, 9.80% of respondents are owned Exter, 17.64% of respondents are owned other model
cars

The majority 37.52% of respondents are owned Verna.

CHART 11

RESPONDENTS BASED ON THE MODEL OF FOUR WHEELER

OWNED

FOUR WHEELER OWNED

FOUR WHEELER OWNED
19
20 12 9
4 2 5
0
1st Qtr i20 CRETA AURA EXTER OTHERS
 TABLE 12

RESPONDENTS BASED ON DEALER & PLACE OF PURCHASE

No. OF PERCENTAGE
S. No PLACE
RESPONDENTS (%)
1 VBRS Hyundai Cuddalore 23 45.10
2 VBRS Hyundai Chidambaram 2 3.92
3 KUN Hyundai-Showroom Chennai 6 11.76
4 KUN Hyundai-Showroom Pondicherry 11 21.56
5 None of the above 9 13.73
Total 51 100

INTERPRETATION

The above table shows that 45.10% of respondents are made purchase from VBRS
Hyundai Cuddalore, 3.92% of respondents are made purchase from VBRS Hyundai
Chidambaram, 11.76% of respondents are made purchase from KUN Hyundai-Showroom
Chennai, 21.56% of respondents are made purchase from KUN Hyundai-Showroom
Pondichery, 13.73% of respondents are made purchase from None of the above

The majority 45.10% of the respondents are made purchase from VBRS Hyundai
Cuddalore

CHART 12
RESPONDENTS BASED ON DEALER & PLACE OF PURCHASE

PURCHASE PLACE
None of the
above

KUN Hyundai- VBRS Hyundai

Showroom Cuddalore
Pondicherry
KUN
Hyundai-
Showroo VBRS Hyundai
m Chidambaram
Chennai
 TABLE 13

RESPONDENTS BASED ON REASON FOR BUYING HYUNDAI CARS

No. OF PERCENTAGE
S. No REASON
RESPONDENTS (%)
1 Mileage 18 22.50
2 Appearance 39 48.75
3 Price 3 3.75
4 Availability of spare parts 15 18.75
5 Loading Capacity 5 6.25
6 Less maintenance - -
Total 80 100

INTERPRETATION

The above table clears that 22.50% of respondents are bought Hyundai due to
mileage, 48.75% of respondents are due to Appearance,3.75% of respondents are due to
price, 18.75% of respondents are due to availability of spare parts, 6.25% of respondents are
due to loading capacity.

The majority 48.75% of respondents are bought Hyundai due to Appearance.

CHART 13
RESPONDENTS BASED ON REASON FOR BUYING HYUNDAI CARS

REASON
MILEAGE

APPEARANCE

PRICE

AVAILABILITY OF SPARE
PARTS
 TABLE 14

RESPONDENTS BASED ON REASON FOR PURCHASE THAT

PARTICULAR DEALER
No. OF PERCENTAGE
S. No REASON
RESPONDENTS (%)
1 Friends/Relatives 7 16.67
recommendation
2 Better Service 3 7.14
3 Availability Of Spare Parts 8 19.05
4 Timely Delivery 5 11.90
5 Goodwill 19 45.24
Total 42 100

INTERPRETATION
The table 14 Indicates that, 16.67% of respondents are purchased Hyundai cars due to
friends/Relatives recommendation, 7.14% of respondents are due to Better service, 19.05% of
respondents are due to availability of spare parts, 11.90% of respondents are due to timely
delivery 45.24% of respondents are due to goodwill.

The majority 45.24% of respondents are purchased Hyundai Cars due to Goodwill.

CHART 14

RESPONDENTS BASED ON REASON FOR PURCHASE THAT

PARTICULAR DEALER

REASON FOR PURCHASING TO THE PARITCULAR

DEALER
20
15
10
5
0
REASON FOR PURCHASING TO THE
PARITCULAR DEALER
 TABLE 1511

RESPONDENTS BASED ON MONEY INVESTING IN HYUNDAI CARS

IS WORTHABLE
No. OF PERCENTAGE
S. No CUSTOMER’S OPINION
RESPONDENTS (%)
1 Strongly Agree 10 12.50
2 Agree 51 63.75
3 Neither Agree Nor Disagree 7 8.75
4 Disagree 6 7.50
5 Strongly Disagree 6 7.50
Total 80 100

INTERPRETATION

The table shows that 63.75% of respondents are strongly agree that the money
invested on HONDA Motors is worthable, 12.50% of respondents are agree , 8.75% of
respondents are neither agree nor disagree, 7.50% of these two is disagree and strongly
disagree.

The majority 63.75% of respondents are strongly agree that the money invested.

CHART 15

RESPONDENTS BASED ON MONEY INVESTED ON HYUNDAI CARS

IS WORTHABLE

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
 TABLE 16

RESPONDENTS BASED ON PREFERENCE OF FUEL

No. OF PERCENTAGE
S. No
FUEL TYPE RESPONDENTS (%)

1 DIESEL 55 68.75

2 PETROL 25 31.25
Total 80 100

INTERPRETATION

The table 16 shows that out of 80 respondents, 68.75% of the respondents prefer
petrol and 31.25% of the respondents prefer diesel.

The majority 68.75% of the respondents prefer petrol.

CHART 16

RESPONDENTS BASED ON PREFERENCE OF FUEL

FUEL TYPE

DIESEL
PETROL
 TABLE 17

RESPONDENTS BASED ON THEIR FOUR WHEELER MILEAGE

No. OF PERCENTAGE
S. No MILEAGE/LITRE (%)
RESPONDENTS

1 Below 10 Km/litre 7 13.73

2 11 – 15 Km/litre 16 31.37

3 16 – 20 Km/litre 22 43.14

4 Above 21 Km/litre 6 11.76

Total 51 100

INTERPRETATION
The above table shows that 13.73% of respondents four wheeler provides a mileage of
Below 10 Km/litre, 31.37% of respondents four wheeler provide a mileage of 11 – 15
Km/litre, 43.14% of respondents four wheeler provide a mileage of 16– 20 Km/litre and
11.76% of respondents four wheeler provide a mileage of Above 21 Km/litre.

The majority 43.14% of respondents four wheeler provide a mileage of 16-20 Km/litre.

CHART 17

RESPONDENTS BASED ON THEIR FOUR WHEELER MILEAGE

MILEAGE OF FOUR WHEELER

12% 14%
Below 10 Km/litre

31% 11 – 15 Km/litre
43%
16 – 20 Km/litre
Above 21 Km/litre
 TABLE 18

RESPONDENTS BASED ON THE PLACE OF REGULAR SERVICE

REGULAR No. OF PERCENTAGE
S. No SERVICE (%)
RESPONDENTS
Authorized Service
1 Centre 22 43.14
Private Service
2 Centre 17 33.33

3 Local Workshop 12 23.53

Total 51 100

INTERPRETATION
The above table shows that selected 43.14% of respondents service their vehicle at
Authorized Service Centre, 33% of respondents at Private Service Centre, 23.53% of
respondents at Local Workshop.

The majority 43.14% of respondents service their vehicle at Authorized Service Centre.

CHART 18

RESPONDENTS BASED ON THE PLACE OF REGULAR SERVICE

SERVICE CENTRE

25
20
15
10
5 SERVICE CENTRE
0
SERVICE CENTRE
AUTHORIZED
SERVICE CENTRE PRIVATE SERVICE
CENTRE LOCAL
WORKSHOP
 TABLE 19

RESPONDENTS BASED ON THEIR SATISFACTION WITH THE

SERVICE AT AUTHORIZED SERVICE CENTRE
CUSTOMER’S No. OF PERCENTAGE
S. No SATISFACTION ON
RESPONDENTS (%)
SERVICE
1 Strongly Agree 3 13.64
2 Agree 17 77.27
3 Neither Agree Nor Disagree 2 9.09
4 Disagree - -
5 Strongly Disagree - -
Total 22 100

INTERPRETATION
The above table show that 13.64% of respondents are strongly agree with the service
provided by authorized service centre, 77.27% of respondents are agree, 9.09% of
respondents are neither agree nor disagree

The majority77.27% of are agree withe service provide by Authorized Service Centre.

CHART 19

RESPONDENTS BASED ON YHEIR SATISFACTION WITH THE

SERVICE AT AUTHORIZED SERVICE CENTRE

SATISFACTION WITH AUTHORIZED SERVICE

CENTRE
80
70
60
50
40
30
20
10 SATISFACTION WITH AUTHORIZED
0
SERVICE CENTRE
 TABLE 20

RESPONDENTS BASED ON PRICE OF HYUNDAI CARS

No. OF PERCENTAGE
S. No RATE RESPONDENTS (%)

1 High 10 12.5

2 Reasonable 44 55

3 Cheap 13 16.25

4 Economy 13 16.25
Total 80 100

INTERPRETATION
The above table shows that 12.5% of respondents are rated the price of Honda Motors
as High, 55% of respondents are rated the price as Reasonable, 16.25% of respondents are
rated the price as both Cheap and Economy.

The majority 55% of respondents are rated the price of Honda Motors as Reasonable.

CHART 20

RESPONDENTS BASED ON PRICE OF HONDA MOTORS

44
13
High

26 Reasonable
Cheap
13 Economy

10
 TABLE 21

RESPONDENTS BASED ON FREQUENCY OF SERVICE

FREQUENCY OF No. OF PERCENTAGE

S. No
SERVICE RESPONDENTS (%)

1 Every Month 7 13.73

2 Every Three Months 11 21.57

3 Every Six Months 20 39.21

4 Every Year 13 25.49

Total 51 100

INTERPRETATION

The above table indicates the 13.73% of respondents frequency of service is every
month, 21.57% of respondents are service every three months, 39.21% of respondents are
service every six months, 25.49% of respondents are service every year.

The majority 47.50% of respondents Frequency of service is Every three months.

CHART 21

RESPONDENTS BASED ON FREQUENCY OF SERVICE

FREQUENCY OF SERVICE

20

10

0
FREQUENCY OF SERVICE
EVERY EVERRY FREQUENCY OF SERVICE
MONTH THREE EVERY
YEARLY
SIX
MONTHS MONTHS ONCE
 TABLE 22

RESPONDENTS BASED ON IDEA EXCHANGE OFFER

No. OF PERCENTAGE
S. No IDEA OF RESPONDENTS (%)
EXCHAMNGE

1 YES 34 66.67

2 NO 17 33.33
Total 51 100

INTERPRETATION

The table 23 shows that out of 51 respondents, 66.67% of the respondents have an
idea of exchanging cars and 33.33% of the respondents doesn’t have an idea of exchanging
cars.

The majority 66.67% of the respondents have an idea of exchanging cars.

CHART 22

RESPONDENTS BASED ON IDEA OF EXCHANGING CARS

IDEA OF EXCHANGE

YES
NO
 TABLE 23
RESPONDENTS BASED ON PREFERENCE OF BUYING NEW
VEHICLE OTHER THAN HYUNDAI CARS
NAME OF FOUR No. OF PERCENTAGE
S. No
WHEELER RESPONDENTS (%)

1 Mahindra 24 30

2 Tata 23 28.75

3 Toyota 19 23.75

4 Maruti 14 17.50
Total 80 100

INTERPRETATION
The above table shows that 30% of respondents are prefer Mahindra, 28.75% of
respondents are prefer Tata, 23.75% of respondents are prefer Toyota, 17.50% of respondents
are prefer Maruti.

The majority 30% of respondents are prefer other than Honda Motors is Yamaha,

CHART 23
RESPONDENTS BASED ON PREFERENCE OF BUYING NEW
VEHICLE OTHER THAN HYUNDAI CARS

14
24
MAHINDRA
TATA
TOYOTA
19
MARUTI

23
 TABLE 24

RESPONDENTS BASED ON RECOMMEND TO BUY HYUNDAI CARS

No. OF PERCENTAGE
S. No RECOMMEND RESPONDENTS (%)

1 Yes 61 76.25

2 No 19 23.75

Total 80 100

INTERPRETATION
The table 22 indicates 76.25% of the respondents will recommend their friends /
relatives to buy Hyundai cars, 23.75% of the respondents will not recommend.

The majority 76.25% of the respondents will recommend their friends / relatives to buy
Hyundai cars

CHART 24

RESPONDENTS BASED ON RECOMMEND TO BUY HYUNDAI CARS

RECOMMENDATION

NO

RECOMMENDATION

YES

0 10 20 30 40 50 60 70
 TABLE 25

RESPONDENTS BASED ON DECISION OF SELECTION HYUNDAI

CAR IS RIGHT CHOICE
No. OF PERCENTAGE
S. No CUSTOMER’S OPINION
RESPONDENTS (%)
1 Strongly Agree 10 12.50
2 Agree 51 63.75
3 Neither Agree Nor Disagree 7 8.75
4 Disagree 6 7.50
5 Strongly Disagree 6 7.50
Total 80 100

INTERPRETATION
The above table state that 12.50% of respondents are strongly agree with their
decision of selecting Hyundai cars is a right choice, 63.75% of respondents are agree, 8.75%
of respondents are neither agree nor disagree, 7.50% of respondents are disagree, 7.50% of
respondents are strongly disagree with their decision of selecting Hyundai cars is a right
choice.

The majority 63.75% of respondents are agree with their decision of selecting Hyundai
cars is a right choice.

CHART 25
RESPONDENTS BASED ON DECISION OF SELECTION ON
HYUNDAI CARS IS RIGHT CHOICE

60
50
No Of Respondents

40
30 51
20
10 10 7 6 6
0
Strongly Agree Agree Neither Agree Disagree Strongly
Nor Disagree Disagree