CHAPTER-4

DATA ANALYSIS AND

INTERPRETATION
 TABLE 4.1
AGE OF THE RESPONDENTS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Below 20 60 56%
2. 20-30 years 20 18%
3. 30-40 years 16 15%
4. Above 40 years 12 11%
Source: Primary data

INTERPRETATION

The above table shows that majority (56%) of the respondents

belong to the age group less than 25 years, 18% of the respondents
are between 26-35 years, 15% of the respondents are between 36-45
years and 11% of the respondents are in the age category of the
above 6 years.
 CHART- 4.1
AGE OF THE RESPONDENTS
60 56

50

40

30

20 18
15
11
10

0
Below 20 20-30 years 30-40 years Above 40 years

Percentage
 TABLE 4.2
GENDER OF THE RESPONDENTS

S.N PARTICULARS NO.OF.RESPONDENT PERCENTAGE(%)

O S
1. Male 62 57%
2. Female 46 43%
3. Transgender - -
Source: Primary data

INTERPRETATION
The above table shows that majority (57%0 of the
respondents are male and 43% of the respondents are female.
 CHART - 4.2
GENDER OF THE RESPONDENTS

Female 43%

Male 57%
 TABLE 4.3
MARITAL STATUS OF THE RESPONDENTS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Married 48 42%
2. Unmarried 60 58%
Source: Primary data

INTERPRETATION
The above table shows that majority (58%) of the
respondents are unmarried and (42%) of the respondents are
married.
 CHART 4.3
MARITAL STATUS OF THE RESPONDENTS

58%
Unmarried

42%
Married

0 10 20 30 40 50 60 70
 TABLE 4.4
OCCUPATION OF THE RESPONDENTS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Employee 41 38%
2. Homemaker 7 6%
3. Business 12 11%
4. Professional 5 5%
5. Others 43 40%
Source: Primary data

INTERPRETATION
From the above table it is clear that majority (40%) of the
respondents comes under others in their occupations, 38% of the
respondents are Employee, 11% of the respondents are doing
Business, 6% of the respondents are Homemaker and 5% of
respondents are Professional.
 CHART 4.4
OCCUPATION OF THE RESPONDENTS
45
40
40 38
35
30
25
20
15
11
10
6 5
5
0
Employee Homemaker Business Professional Others

percentage
 TABLE 4.5
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. School level 21 19%
2. UG level 40 37%
3. PG level 15 14%
4. Professional 10 10%
5. No formal 22 20%
education
Source: Primary data

INTERPRETATION
The above table shows that majority (37%) of the
respondents completed their UG level, 20% of the respondents have
no formal education, 19% of the respondents completed their School
level, 14% of the respondents completed their PG level, and 10% of
the respondents completed their Professional.
 CHART 4.5
EDUCATIONAL QUALIFICATION OF THE
RESPONDENTS

20% 19%

10%

14% 37%

School level UG level PG level

Professional No formal education
 TABLE 4.6
MONTHLY INCOME OF THE RESPONDENTS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Up to 64 60%
Rs.20,000
2. Rs.20,001- 24 22%
Rs.30,000
3. Rs.30,001- 12 11%
Rs.40,000
4. Above 8 7%
Rs.40,000
Source: Primary data

INTERPRETATION
That above table shows that majority (60%) of the
respondents monthly income up to Rs.20,000, 22% of the
respondents monthly income Rs.20,001-Rs.30,000, 11% of the
respondents monthly income Rs.30,001-Rs.40,000, and 7% of the
respondents monthly income are Above Rs.40,000.
 CHART 4.6
MONTHLY INCOME OF THE RESPONDENTS
70
60
60

50

40

30
22
20
11
10 7

0
Up to Rs.20,000 Rs.20,001-Rs.30,000 Rs.30,001-Rs.40,000 Above Rs.40,000

Percentage
 TABLE 4.7
CURRENT GEOGRAPHIC LOCATION

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Urban 80 75%
2. Rural 28 25%
Source: Primary data

INTERPRETATION
The above table shows that majority (75%) of the
respondents lives in Urban areas, (25%) of the respondents lives in
Rural areas.
 CHART 4.7
CURRENT GEOGRAPHIC LOCATION
80

70

60

50

40
75
30

20
25
10

0 0 0 0
Urban Rural

Percentage
 TABLE 4.8
FREQUENTLY VISITED RESTAURANTS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Only on holidays 35 32%
2. Weekends 55 51%
3. On special 10 10%
occasions
4. Everyday 8 7%
Source: Primary data

INTERPRETATION
The above table shows the how frequently do you visit
restaurants, majority (51%) of the respondents visited on weekends,
(32%) of the respondents visited only on holidays, (10%) of the
respondents visited on special occasions, and (7%)of the respondents
visited everyday.
 CHART 4.8
FREQUENTLY VISITED
RESTAURENTS
Percentage
60
51
50

40
32
30

20
10
10 7

0
Only on holidays Weekends On special occasions Everyday
 TABLE 4.9
RESTAURANTS YOU PREFER
S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)
1. Mc’ Donald’s 56 52%
2. Nirula’s 29 27%
3. Pizza Hut 20 19%
4. Others 3 2%
Source: Primary data

INTERPRETATION
The above table shows that they prefer Mc’ Donald’s
majority (52%), and (27%) respondents prefer Nirula’s, (19%)
respondents prefer pizza hut, (2%) of the respondents sometimes
prefer others.
 CHART 4.9
RESTAURANTS YOU PREFER

60
52
50

40

30 27

19
20

10
2
0
Mc' Donald's Nirula's Pizza Hut Others

Percentage
 TABLE 4.10
WHAT MAKES YOU TO VISIT

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. The quality of 26 24%
food
2. Homely 57 53%
atmosphere
3. Better service 18 17%
4. Menu options 7 6%
Source: Primary data

INTERPRETATION
From the above table shows that majority (53%) of the
respondents are because of Homely atmosphere ,(24%) of the
respondents are because of the quality of food, (17%) of the
respondents are because of better service, (6%) of the respondents
are because of menu options.
 CHART 4.10
WHAT MAKES YOU TO VISIT

60
53
50

40

30
24
20 17

10 6

0
The quality of food Homely atmosphere Better service Menu options
Percentage
 TABLE 4.11
SAFISFACTION SURVEY

S.NO PARTICULARS NO.OF.RESPONDENT PERCENTAGE(%)

S
1. Yes 51 47%
2. No 18 17%
Source: Primary data

INTERPRETATION
The above table shows that majority (47%) of the
respondents satisfied with the present service provided by the
restaurants, 17% of the respondents are not satisfied with present
service provided by the restaurants.
 CHART 4.11
SATISFACTION SURVEY
Percentage
50 47%
45
40
35
30
25
20 17%
15
10
5
0
Yes No
 TABLE 4.12
TIME TAKEN TO BOOK YOUR ORDER

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. 2-5 minutes 21 58%
2. 5-7 minutes 8 7%
3. 7-10 minutes 16 16%
4. More than 10 63 19%
minutes
Source: Primary data

INTERPRETATION
The above table shows that majority (58%) of the
respondents says that 2-5 minutes time taken at the counter to book
your order, (7%) of the respondents says that 5-7 minutes time taken
at the counter to book your order, (16%)of the respondents says that
7-10 minutes time taken at the counter to book your order, and
(19%) of the respondents says that more than 10 minutes time taken
at the counter to book your order.
 CHART 4.12
TIME TAKEN TO BOOK YOUR ORDER
19%

16%

58%

7%
 TABLE 4.13
TIME TAKEN TO DELIVER YOUR ORDER
S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)
1. 5-10 minutes 16 39%
2. 10-15 37 34%
minutes
3. More than 15 42 15%
minutes
Source: Primary data

INTERPRETATION
The above table shows that majority (39%) of the
respondents says that 5-10 minutes time taken to deliver your order,
34% of the respondents says that 10-15 minutes time taken to
deliver your order, 15% of the respondents says that more than 15
minutes time taken to deliver your order.
 CHART 4.13
TIME TAKEN TO DELIVER YOUR ORDER
45
40
39%
35
34%
30
25
20
15
15%
10
5
0
5-10 minutes 10-15 minutes More than 15 minutes

Percentage
 TABLE 4.14
HOSPITALITY PROVIDED BY THIS RESTAURANTS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Average 10 9%
2. Good 25 23%
3. Very good 19 18%
4. Excellent 38 35%
Source: Primary data

INTERPRETATION
The above table shows that majority (35%) of the
respondents says that hospitality provided by this restaurants is
excellent, 23% of the respondents says that hospitality provided by
this restaurants is good, and 18% of the respondents says that
hospitality provided by this restaurants is very good, and 9% of the
respondents says that hospitality provided by this restaurants
average.
 CHART 4.14
HOSPITALITY PROVIDED BY THIS RESTAURANTS

Excellent 35%

Very good 18%

Good 23%

Average 9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Series 3
 TABLE 4.15
COMBINATION OF THE FACTORS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Service, price 58 54%
and location
2. Service, price, 44 41%
promotional
scheme
3. Location 6 5%
price,
promotional
scheme
Source: Primary data

INTERPRETATION
It is known from the above table shows that majority (54%)
of the respondents select service, price and location, 41% of the
respondents select service,price,promotional scheme, and 5% of the
respondents select location price,promotional scheme.
 CHART 4.15
COMBINATION OF THE FACTORS
Percentage Column1 Series 3
Service,price,location
100

50

0 Service,price,promotional scheme

Location price,promotional scheme

 TABLE 4.16
REASON YOU PREFER MC’ DONALD’S

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Service 9 8%
differentiation
2. Price 23 22%
differentiation
3. Product 68 63%
differentiation
4. Promotional 8 7%
scheme
Source: Primary data

INTERPRETATION
It is observed from the above table that majority (63%) of
the respondents says that they prefer Mc’ Donald’s for product
differentiation 22% of the respondents says that they prefer Mc’
Donald’s for price differentiation , 8% of the respondents says that
they prefer Mc’ Donald’s for service differentiation, and 7% of the
respondents says that they prefer Mc’ Donald’s for promotional
scheme.
 CHART 4.16
REASON YOU PREFER MC' DONALD'S
70
63
60

50

40

30
22
20

10 8 7

0
Service differentiation Price differentiation Product differentiation Promotional Scheme

Percentage
 TABLE 4.17
HAVE YOU VISITED ANY OTHER RESTAURANTS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Regularity 21 19%
2. Frequently 81 75%
3. Occasionally 6 6%
4. Rarely 15 12%
Source: Primary data

INTERPRETATION
The above table shows that majority (75%) of the
respondents says that they visit other restaurants frequently, 19% of
the respondents says that they visit other restaurants regularly, and
6% of the respondents says that they visit other restaurants
occasionally, and 12% of the respondents says that they visit other
restaurants rarely.
 CHART 4.17
HAVE YOU VISITED ANY OTHER RESTAURANTS

80 75

70
60
50
40
30
19
20 15

10 6

0
Regularity Frequently Occasionally Rarely

Percentage
 TABLE 4.18
EVALUATION OF VARIOUS ASPECTS
S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)
1. Ambience 40 37%
2. Cleanliness 30 23%
3. Behaviour of 12 10%
employees
4. Space 15 12%
management
Source: Primary data

INTERPRETATION
The above table shows that majority (37%) of the
respondents select ambience as the evaluation of various aspects,
23% of the respondents select cleanliness as the evaluation of
various aspects, 10% select behaviour of the employees as the
evaluation of various aspects, 12% select space management as the
evaluation of various aspects.
 CHART 4.18
EVALUVATION OF VARIOUS ASPECTS
40
37
35

30

25 23

20

15
12
10
10

0
Ambience Cleanliness Behaviour of employees Space management

Percentage
 TABLE 4.19
HAPPY HOURS CONCEPT

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Excellent 56 52%
2. Good idea 17 16%
3. Does not 10 9%
matter
4. Poor 25 23%
Source: Primary data

INTERPRETATION
The above table shows the happy hours concept majority
(52%) of the respondents says excellent, 23% of the respondents
says poor, 16% of the respondents says good idea, 9% of the
respondents says does not matter.
 CHART 4.19
HAPPY HOURS CONCEPT

Poor 23

Does not matter 9

Good idea 16

Excellent 52

0 10 20 30 40 50 60

Percentage
 TABLE 4.20
SATISFACTION OF VARIETY OF MENU

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Strongly agree 7 7%
2. Agree 50 46%
3. Neutral 34 31%
4. Disagree 17 16%
Source: Primary data

INTERPRETATION
From the above table it is clear that majority (46%) of the
respondents agreed that there are variety of menu options at Mc’
Donald’s, 37% of the respondents are Netural, 16% of the
respondents are disagree and remaining 7% of the respondents
Strongly agree about the variety of menu options at Mc’ Donald’s.
 CHART 4.20
VARIETY OF MENU OPTIONS

Percentage
50
46
45

40

35
31
30

25

20
16
15

10 7

0
St r o n gl y agr ee Agr ee Neu t r al D i sagr ee
 TABLE 4.21
RECOMMENDATIONS OF MC’ DONALD’S

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Very likely 27 25%
2. Likely 25 23%
3. Neutral 39 36%
4. Unlikely 17 16%
Source: Primary data

INTERPRETATION
The above table shows that majority (36%) of the
respondents neutrally recommend Mc’ Donald’s to a friend, 25% of
the respondents very likely to recommend, 23% of the respondents
likely to recommend, 16%, of the respondents unlikely to
recommend.
 CHART 4.21
RECOMMENDATIONS OF MC’ DONALD’S

Percentage

Unlikely 16

Neutral 36

Likely 23

Very likely 25

0 5 10 15 20 25 30 35 40
 TABLE 4.22
FRIENDLINESS OF MC’ DONALD’S STAFF

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Unsatisfied 22 20%
2. Satisfied 86 80%
Source: Primary data

INTERPRETATION
From the above table shows that majority (80%) of the
respondents are satisfied with the friendliness of the Mc’ Donald’s
staff, remaining 20% are not satisfied.
 CHART 4.22
FRIENDLINESS OF MC' DONALD'S STAFF

20%

80%

Unsatisfied Satisfied
 TABLE 4.23
ATMOSPHERE AND AMBIENCE

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Very satisfied 74 69%
2. Satisfied 10 9%
3. Unsatisfied 24 22%
Source: Primary data

INTERPRETATION
The above table shows that majority (69%) of the
respondents says that they are satisfied with the atmosphere and
ambience, 22% of the respondents are satisfied, remaining 9% of the
respondents are unsatisfied.
 CHART 4.23
ATMOSPHERE AND AMBIENCE
80
69
70

60

50

40

30
22
20
9
10

0
Very satisfied Satisfied Unsatisfied

Percentage
 TABLE 4.24
AVAILABILITY OF HEALTHY FOOD OPTIONS

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Neutral 30 28%
2. Satisfied 10 9%
3. Very satisfied 16 15%
4. Unsatisfied 27 25%
Source: Primary data

INTERPRETATION
The above table shows that majority (28%) of the
respondents are neutrally satisfied with availability of healthy food
options at Mc’ Donald’s, 25% of the respondents are unsatisfied, 15%
of the respondents are very satisfied, 9% of the respondents are
satisfied.
 CHART 4.24
AVAILABILITY OF HEALTHY FOOD OPTIONS
30 28
25
25

20
15
15

10 9

0
Neutral Satisfied Very satisfied Unsatisfied

Percentage
 TABLE 4.25
OVERALL EXPERIENCE

S.NO PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

1. Good 24 22%
2. Excellent 63 58%
3. Average 17 16%
4. Poor 4 4%
Source: Primary data

INTERPRETATION
The above table shows the overall performance of
Mc’Donald’s majority (58%) of the respondents says Excellent, 22%
of the respondents says Good, 16% of the respondents says Average
and 4% of the respondents says Poor.
 CHART 4.25
OVERALL EXPERIENCE
4

16 22

58

Good Excellent Average Poor