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Nimue Brand Identity

The document is a brand identity manual for Nimue. It outlines the logotype in vertical and horizontal versions. It presents the chroma and typography palettes specifying the main and support colors and fonts. It provides examples of proper applications and guidelines on dos and don'ts, such as using high contrast combinations and not altering the colors or structure of the logotype.

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nacho.parietti

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0% found this document useful (0 votes)

55 views26 pages

Nimue Brand Identity

Uploaded by

nacho.parietti

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

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Nimue

Brand Identity Manual

November 2023

InGenIous

BeHavIor
Nimue Brand Identity Manual

Nimue
Brand Identity Manual
November 2023

Logotype Vertical Version

Logotype Horizontal Version

Application Examples

Chroma Palette

Tipography Palette

Do’s & Don'ts

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Logotype
Brand Identity Manual
November 2023

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Logotype
Vertical

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Logotype
Horizontal

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Nimue Brand Identity Manual

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Chroma 
Palette
Brand Identity Manual
November 2023

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Nimue Brand Identity Manual

Main Colors
Chroma Palette

Black White
000000 FFFFFFF

Support
Chroma Palette

Grey/60 Grey/40 Grey/20 Grey/10 Grey/5

666666 999999 CCCCCC E5E5E5 F2F2F2

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Typography 
Palette
Brand Identity Manual
November 2023

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Main Font
Google Fonts
DM Serif Display
A B C D E F G H I J K
L M N O P Q R S T U
V W X Y Z
a b c d e f g h i j k l
m n o p q r s t u v w
x y z
0 1 2 3 4 5 6 7 8 9
! @ # $ % ^ & * ( ) _ +

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Nimue Brand Identity Manual

Source Sans Pro

Support Font
Google Fonts

A B C D E F G H I J K
L M N O P Q R S T U V
W X Y Z
a b c d e f g h i j k l
m n o p q r s t u v w
x y z
0 1 2 3 4 5 6 7 8 9
! @ # $ % ^ & * ( ) _ +

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Do’s & 
Don'ts
Brand Identity Manual
November 2023

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Nimue Brand Identity Manual

Do’s
Ways you should

apply the brand.

check

High contrast: Black, over light bg

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Nimue Brand Identity Manual

Do’s
Ways you should

apply the brand.

check

Diapo (High contrast): Black Iso over withe circle + Withe brand

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Nimue Brand Identity Manual

Do’s
Ways you should

apply the brand.

check

High contrast: Grey/60 , over Grey/5

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Nimue Brand Identity Manual

Do’s
Ways you should