COLOR HARMONY

Compiled by Pratyush - 2023

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CONTENT

WHY

DEFINITIONS

EXAMPLES

APPLICATIONS

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 TYPES OF COLOR HARMONY
• Analogous scheme

• Complimentary scheme

• Spilt complimentary scheme

• Achromatic scheme

• Monochromatic

• Neutral scheme

• Primary scheme

• Triad tertiary scheme

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WHY ? COLOR

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 WHY ?

• wearing certain colors can help you get a raise, win an argument,
• Colors in your home have the ability to relax you,
• encourage or discourage conversation, and even give you insomnia.
• And hues on packaging send subliminal messages that the enclosed product is healthy, expensive, or
dangerous.

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 PSYCHOLOGY OF COLORS
• strong emotional reactions we all have to colors.
• based on the effects colors have on our eyes and nervous system,
• influenced by our environment and life experiences.

the science
• the retina focuses on colors as rays of light which have varying lengths and degrees of Refraction Reflection absorption,
depending on the hue.
• The eye's perception of each color triggers instantaneous reactions in the brain and autonomic nervous system.

• hot colors-such as red, orange, and yellow-have the longest wavelengths, requiring energy to view them.
• That's why those colors seem to pop out at you.
• They also stimulate the brain and raise pulse and respiration rates.

• cool colors-such as blues and greens-have the shortest wavelengths and easily enter the eye.
• That produces a calming and soothing effect while slowing the metabolism.

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 LEARNED RESPONSES

• We're taught that pink is for baby girls and blue is for boys,
• white bridal gowns signify purity and innocence,
• red traffic signs mean stop or danger.

• The color of your clothes can also speak volumes.

• Would you be more confrontational with a customer-service representative who is dressed in white or
black?
• Would you feel safer with a doctor wearing a navy tie or a bright orange one?
• Who would you choose as a financial advisor, a woman in a blue suit or one in hot pink?
• The colors we wear can be reassuring, unsettling, or energizing.

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 APPLICATIONS

• choices to help us communicate more effectively.

• In fashion, home decor, advertising, graphics, product design, and retail environments

• For example, are guests yawning at your dinner parties? It may not be the company if your dining
room walls are painted lavender, a color that encourages daydreaming and dozing.

• Looking for more than a cost-of-living raise at work? Wear an article of red clothing several times a
week prior to your year-end review.
• As the most memorable and eye-catching of all colors, red will get you noticed, and your boss will be
much more likely to remember your ideas.
• color unconsciously influences people every day, there's a great advantage to understanding how
and why these reactions occur.

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 COLOR WHEEL
• There are twelve segments of the color wheel such as:
• Primary colors
• hues and their specific tints and shades.
• there are three primary hues of red, yellow, and blue.
• form an equilateral triangle within the circle.
• Secondary colors
• There are three secondary hues of orange, violet, and green
• located between each primary hue
• form another triangle.
• Tertiary colors
• Red-orange, yellow orange, yellow-green, blue-green, blue violet, and red-violet are the six tertiary hues.
• result from the combination of a primary and a secondary hue.
• Constructed in an orderly progression, the color wheel enables the user to visualize the sequence of color balance and harmony.

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COLOR WHEEL

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COLOR HARMONY 11
 COLOR WHEEL

• Color is described in terms of value,

• which is the lightness or darkness of a color, or
• the relative amount of white or black in a hue.
• Tints
• White added in increments to any of the twelve colors results in lighter values of the hue called tints.
• For example, pink is a tint of the primary color red.
• Shades
• The incremental addition of black or gray to a hue results in darker values of the hue known as shades.
• A shade of red is burgundy or maroon.

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 MUNSELL COLOR SYSTEM

• This system defines colors by scales of hue, value, and chroma.

• Munsell introduced his system in 1913 with the publication of the Atlas of the Munsell Color System,
• It featured 15 colour charts consisting of several hundred color chips arranged according to the three
characteristics of hue, value, and chroma.
• After Munsell’s death in 1918, the Munsell Color Company, Inc., carried on his work, publishing a new edition of
the Atlas under the title Munsell Book of Color (1929).
• A three-dimensional representation of the Munsell system, sometimes called the Munsell colour tree, is shown in
the figure.

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 MUNSELL COLOR SYSTEM

• system based on a color arrangement scheme developed by the American art instructor and painter Albert H.
Munsell.
• It defines colors by measured scales of ;
• Hue- dominant wavelength
• Value- brightness
• Chroma- strength or purity
• The system is used internationally for specifying opaque colors of dyed or pigmented surfaces.

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MUNSELL COLOR SYSTEM

Analyze this
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 ITTENS COLOR SYSTEM

• Johannes Itten was a master at the Bauhaus, in Weimar, Germany, in the 1920s and is considered to be one of the
greatest teachers of color.
• Itten believed that while there are some predictable color relationships and outcomes, much of how artists and
designers use, and audiences perceive, color is subjective and determined by context.
• The system allows artists and designers to hone their sensitivity to color and make more meaningful choices.
• a practitioner can achieve successful color solutions in three different ways.
• Impression-The first is visually
• Expression-the second is emotionally
• Construction- the third is symbolically

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ITTENS COLOR SYSTEM

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 ALBERS COLOR THEORY

• Josef Albers, a legendary colorist and painter, was a student of Itten’s at the
Bauhaus, where he went on to teach after he graduated.
• Albers explored color, its relationships, and its effects on his students.
• Albers focused on what happened when colors interacted with each other,
as often happens when hues are placed together within a single
composition.
• He put students through exercises that were designed to hone their ability
to create effective color groupings.
• Both Albers and Itten believed that relatively subtle variations in color
groupings and tonal values could produce interesting results and that a
person’s ability to make successful color choices could be improved with
practice and study.

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 ALBERS COLOR STUDY

• show the relationships between

hues.
• shows how a viewer’s perception of
color is relative and will always
depend on what it is next to.

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 ACHROMATIC COLOR SCHEME

• Colors uses only black, white and

greys

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MONOCHROMATIC COLOR SCHEME

• The scheme uses hue in

combination with the tints and
shades of its pure color

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 ANALOGOUS COLOR SCHEME

• Uses three
consecutive hues or
any of the tints and
shades on the color
wheel

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COMPLIMENTARY COLOR SCHEME

• The scheme that uses direct opposite

colors from the color wheel

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 SPLIT-COMPLIMENTARY COLOR SCHEME

• A scheme that
consists of hues
and two hues on
either side if its
complimentary
colors

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NEUTRAL COLOR SCHEME

• Colors that are neutralized by

addition of its compliment or
black

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 CLASH COLOR SCHEME

• Combines color with

hue to the left or right
if its complimentary
color

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COLOR WHEEL SCHEME

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 REFERENCES
Image Sources

• https://i.pinimg.com/564x/d3/66/1f/d3661f20c909a074254069f0325850a8.jpg
• https://i.pinimg.com/564x/c9/b7/6f/c9b76f973bfb3936474905790f5cb99c.jpg
• https://i.pinimg.com/564x/a0/ab/a1/a0aba1effcc42186012a4b962dcd839d.jpg
• https://i.pinimg.com/564x/0a/71/72/0a71720430d3c75fe322e79fb9f94fa8.jpg
• https://i.pinimg.com/564x/ce/00/a5/ce00a5ed28c91c7d6af871cb364e6755.jpg
• https://i.pinimg.com/564x/de/b5/6b/deb56b29d8ef521357a18a0aa7aab119.jpg
• https://i.pinimg.com/564x/c6/f9/c0/c6f9c0b0ca0dc3d9434fec9f257457bf.jpg
• https://i.pinimg.com/564x/d0/c9/02/d0c9029a3e5e6c720c8d2cdb1c29e401.jpg
• Munsell colour system | Hue, Value & Chroma | Britannica

Book sources

• Aaris Sherin (2012). Design elements : color fundamentals ; a graphic style manual for understanding how color affects
design. Beverly, Mass: Rockport ; Hove.
• Eiseman, L. (2000). Colors for your every mood : discover your true decorating colors. Sterling (Virginia): Capital Books.
• Ware, C. (2008). Visual thinking for design. Amsterdam: Morgan Kaufmann/Elsevier.
• Wong, W. (1986). Principles of color design. New York: Van Nostrand Reinhold Co.

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THANK YOU

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