MINI PROJECT-1 REPORT ON NEW PRODUCT DEVELOPMENT

COMPOSTABLE BAMBOO TOOTHBRUSH

Submitted in partial fulfilment of the requirements

For the award of the Degree of

Master of Business Administration

(2021-23)

(Dr. APJ AKTU, Lucknow)

By

ADITI PANDEY

Roll No. 21GIMMBA014

MBA Semester 1

(GIMT, Greater Noida)

Report Submitted to:

Prof. VIPRA KAPOOR GIMT

Innovative Idea Development is the overall process of taking a service or a product from

conception to market. New products and services are meant to fill a consumer demand or an

opportunity in the marketplace.

New products generally differ from a product line extension. Examples of new products

include things like one-cup gourmet coffee machines. Keurig machine offered the gourmet

coffee experience previously only found in a coffee shops, right at home. Examples of

product line extensions include products like Diet Coke. Coca-Cola company used Diet Coke

to target the market of soda drinkers that wanted a lower calorie soda than their regular Coke

product.

However the more loose definition of New Product includes not only new to the world

products and services, but also new to the market and new to the company products. It is

basically catering to a heretofore untapped customer need or want or desire.

This project has been carried out, to develop one such new product, in my favourite product

category – Oral Hygiene . That too, environment friendly - Toothbrush.

Who doesn’t use Toothbrush? And there are toothbrush that are already selling like hot cakes.

But this project aims to target several deeper issues.

For the past decade or so, residents of Mother Earth have been acquainting themselves with

the issues pertaining to the use of plastic. We know, by now, that plastic is not only deadly to

the Eart but also the human and animal life forms it supports. Despite this, plastic remains a

crucial aspect of our lives. In fact, it is the very first polymer over 98% of the world’s

population comes into contact with - the toothbrush. It goes without saying that toothbrushes

are an almost inalienable aspect of civilised life today. But at the same time, when the world
is now coming up with sustainable alternatives to the use of plastic products, maybe it is time

to truly understand what disadvantages plastic toothbrushes hold for human and planet life.

Second is Plastic is a product of liquid gold, i.e., petroleum. The very first polymer that we

use to clean out mouth is made of an indigestible and poisonous substance. Unfortunately, the

toothbrush consists of other toxic materials too. In order to make toothbrushes, plastic is used

in addition to nylon (for the bristles), rubber and this product, invariably, comes into contact

with crude oil by-products. Naturally, since plastic is a product of petroleum, this natural

resource is extracted in large quantities to cater to the toothbrush needs of the world. This

ensures that the already depleted global reserves of petroleum are further drained.

This mini project has been carried out to develop some degree of innovation in this product -

the Bamboo toothbrush, to offer variety to the esteemed customers and to thereby stir

energize an already saturated market of the Toothbrush Industry.

It is a matter of great satisfaction and pleasure to present this report. I take this opportunity to

owe my thanks to all those involved in my training.

This project report could not have been completed without the guidance of Prof. Vipra

Kapoor

I express my gratitude to all those who have helped me directly or indirectly in completing

the training.

Name: ADITI PANDEY

Roll No. : 21GIMMBA014

MBA (I SEM)
 CONTENTS

SERIAL NO. CONTENT PAGE NO.

Limitations

1. They require preservation

2. Shrinkage: Bamboo shrinks much greater than any other type of timber especially

when it loses water.

3. Durability: Bamboo should be sufficiently treated against insect or fungus attack

before being utilized for building purposes.

4. Jointing: Despite prevalence of various techniques of jointing, structural reliability of

bamboo is questionable

5. Most of the bamboo brushes on the market still have nylon bristles, so at least that

part of the brush has to be thrown away.

6. The only fully biodegradable toothbrushes use natural bristles made from pig or

badger hair which dentists claim are too hard and abrasive on our delicate gums.

7. Natural bristles retain moisture and can be a breeding ground for bacteria.

8. Most still end up in regular waste.

The report deals with wealth management of UAS International and its various products and

what impact does it have in relation to the market competitors. The objective of the study was

conceptual understanding about the client desires, their preferences and their understanding

on various financial products available to them and their investment. The report also helped

in analysing and learning about various financial sectors and their merits, demerits and

functions as well. The study has been made on basis of various research i.e., the qualitative

and quantitative analysis as well. The qualitative research includes analysis of various merits

and demerits of various financial sectors. The information has been obtained through internet

sources and from prospective clients. Various questions were asked to the clients to gather

the required information. It was limited to the close end and thus has captured detailed

opinion from 20-30 clients Some cold calls were done along with the corporate mentor who

is a Asst. HR Manager, as well in process of getting client motive and information and

interactions were done to know the reasons behind the customer dissatisfaction and where do

they lack in the competition. In house presentations were done to let them understand about

USPs of the product and the benefits associated to it. A structured questionnaire was used to

take feedback from the clients. These feedback data were helpful to determine their

behaviour, to access the customers' satisfaction level and to know what image and what

expectations the clients have from company's products. The ways through which the

company can meet the expectations of the customers, so that the optimum satisfaction level

can be achieved.
 COMPANY PROFILE

UAS International, established in 2013, works on maximising returnsthrough our exclusive

high profile network ranging from topgovernment banks to elite private banks. Initially

started as a humanresource development organisation, we have since expanded andflourished

as a wealth management company aiming to providePortfolio Management Services (PMS)

using our expansive range ofinvestment products. Also, in 2016, UAS International started a

newventure by the name of UAS International Holidays with the vision toprovide customised

international and domestic tour packages forgroup travels, corporate travel, college trips

etc.UAS International has facilitated various training and developmentprograms in India and

abroad with top B-school and has trainedalmost 67000 and above interns till date. We have

liaison with 26universities in India with the base size of 450 and above campuses.We are

looking out for Interns with specialization in Marketing andHR, passionate to make their

career in Banking and Financial Sector.For this purpose, UAS International has also come up

with"International Live Projects" to train and develop the knowledge andresource based skills

of the candidates to fill the void of the businessenvironment.