SCHOOL OF BUSINESS MANAGEMENT (SBM)

COLLEGE OF BUSINESS (COB)

INFORMATION ON COURSE
UNIVERSITI UTARA MALAYSIA

Course Name : STRATEGIC MANAGEMENT

Course Code: BPMN3023

Semester/Session : SEMESTER I 2021/2022 (A211)

PRE-REQUISITES* : FINAL YEAR OF STUDY & HAVE FULFILLED 100 CREDIT HOURS AND
ABOVE (≥100 CREDIT HOURS)**

*REMINDER: failure/negligence/disobedience in meeting these pre-requisites will caused an

automatic withdrawal from the course
** includes all credit hours that have been transferred (with proof/evidence)

Name of Academic Staff: ASSOC PROF DR DARWINA BT AHMAD ARSHAD

Contact No: 012-6856841

Email: darwina@uum.edu.my

Consultation Hour: every Wednesday (9.00am – 12.00pm)

Plese email for appoinment

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1. Objective(s) of Course :
To enable students:
1. To understand the theory and concepts in strategic management.
2. To apply approaches, techniques and tools to acquire strategic
solutions.
3. To perform strategic audit through identification of strategic issues
and reccomend strategic solutions to organizations.

2. Course Learning Outcomes:

1. Explain the basic concepts in strategic management and various type
of strategies.

2. Relate theory to practise by applying approaches, techniques or tools

in strategic management.

3. Demonstrate strategic decision making solutions from issues or

problems of business and management in a given situation.

4. Identify potential alternative strategies through strategic audit by

formulating, implementing and evaluating strategies.

3. Transferable Skills:
1. To gain knowledge on theories and concepts in strategic management.
2. To enable students to solve problems/ issues by using strategic
approaches, techniques, tools and management audit.
3. To acquire entrepreneurial skills by solving strategic scenarios and
cases in a given time.

4. Teaching-learning and assessment strategy: Mixed method between

teacher-centred and student-centred. Assessment strategy is based on
combination of formative and summative assessment.

5. Synopsis:
Strategic management is the management of an organization's resources to
achieve its goals and objectives. It consists of the continuous process of
formulating, implementing of action and strategy evaluation and control to
keep a firm aligned with its external environment. It aims to capitalize on
organisational strengths and environmental opportunities while minimizing or
avoiding organisational weaknesses and environmental threats.
Strategic management is a multidisciplinary course that integrates the
knowledge learned from other courses that were concerned with a specific
functional area (e.g. production, marketing, finance, accounting, human
resources), and/or well-defined and specialized body of knowledge (e.g.
economics, statistics, business law, information systems).

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 6. Mode of Delivery:
Lectures, Assignments, Case Studies, Audio Visual Aids and Test and
Presentation.Remote Learning format as needed.

7. Assessment Methods and Types:

Coursework 100%
1. Strategic Audit (Group Assignment):
a. Audit Report 25%
b. Corporate Presentation 10%
2. Group Case Study (Group Assignment):
a. Discuss and Presentation 10%
b. Case Study Report 10%
3. Test 1 15%
4. Test 2 30%

CONTENT OUTLINE OF THE COURSE/MODULE

Topics Week Hour

1. Introduction To Strategic Management 1 3

1.1. Strategic Management: Background and History
1.2. Strategic Management: Definition
1.3. Strategic Management Process
1.4. Strategic Management Model
1.5. Basic Element in Strategic Management: Direction
(Vision and Mission)
2. Corporate Governance 2 3
2.1. Definition of Corporate Governance
2.2. Role of The Board of Directors (BOD)
2.3. BOD Role in Strategic Management
2.4. BOD Structure
2.5. Trends in Corporate Governance
2.6. Role of Top Management
3 3
3. Ethics and Corporate Social Responsibility In Strategic
Management
3.1. Strategic Decision Makers and Social Responsibility
3.2. Ethical Decision Making
3.3. Corporate Stakeholders
3.4. The Responsibility of a firm
4,5 6
4. External Environmental Scanning
4.1. Definition of Environmental Scanning
4.2. Environmental Scanning Process
4.3. External Environmental Variables
4.4. External Strategic Factors

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 4.5. Porter’s Approach in Industry Analysis
4.6. Information Gathering Activities about Competitors
4.7. Opportunities and Threats
6,7 6
5. Internal Environmental Scanning
5.1. Resources-Based Approach
5.2. Business Models
5.3. Value Chain Analysis
5.4. Scanning of Functional Resources and Organisational
Capabilities
5.5. Strengths and Weaknesses
8,9,10 9
6. Strategy Formulation
6.1. Strategy Formulation
6.2. SWOT Analysis
6.3. TOWS Matrix
6.4. Types of Corporate Level Strategies
6.5. Types of Business Level Strategies
6.6. Types of Functional Level Strategies
6.7. Portfolio Analysis
11 3
7. Strategy Implementation: Fundamentals
7.1. Definition of Strategy Implementation
7.2. Program Establishment
7.3. Budget Formation
7.4. Procedure Formation
7.5. Organizing for Action
7.6. International Issues in Strategy Implementation
12 3
8. Strategy Implementation: Issues
8.1. Management Issues
8.2. Marketing Issues
8.3. Human Resource Issues
8.4. Financial Issues
8.5. Production Operation Issues
8.6. International Issues in Strategy Implementation
8.7. Leadership and other issues in Strategy
Implementation
8.8. Corporate Culture
8.9. Action Planning
13,14 6
9. Evaluation And Control
9.1. Evaluation and Control Process
9.2. Measurement of Performance
9.3. Issues in Performance Measurement
9.4. Guidelines for Control
9.5. Tools for Strategic Evaluation and Control
9.6. Strategic Audit of the corporation
Total Hour 42

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 MAIN TEXT

Wheelen, T., Hunger, J., Hoffman, A. & Bamford, C. (2018). Strategic

Management and Business Policy: Globalization, Innovation and
Sustainability. (15th ed.). New York: Pearson.

REFERENCES
Dess, G.G., McNamara, G., Eisner, A.B. & Lee, Seung-Hyun (2021). Strategic
Management: Text and Cases (10th ed.). New York: McGraw-Hill.

David, F. R. & David, F.R. (2017). Strategic Management: A Competitive Advantage

Approach, Concepts and Cases (16th ed.). New York: Pearson.

Gamble, John, Thompson, Arthur A., & Peteraf, Margaret A (2014). Essentials of
Strategic Management: The Quest for Competitive Advantage. (4th ed.). New
York: McGraw-Hill.

Haim, H. A. (2011).Pengurusan Strategik(2nd ed.). Kuala Lumpur: McGraw-Hill.

Hashim, Mohd Khairuddin (2008). Strategic Management (2nd ed.). Kuala Lumpur:
Thomson Learning.

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2017). Strategic Management:
Competitiveness & Globalization: Concepts and Cases (12th ed.). Singapore:
Cengage Learning.

Jones, Gareth R., & Hill, Charles W.L. (2013). Theory of Strategic Management (10th
ed.). Stamford: South-Western, Cengage Learning.

Rothaermel, Frank T. (2017). Strategic Management (3rd ed.). New York: McGraw-
Hill.

Thompson, Arthur A., Peteraf, Margaret A., Gamble, John E., & Strickland, A.J.
(2012). Crafting and Executing Strategy: Concepts and Cases. (18th ed.). New
York: McGraw-Hill.

(ANY UNLISTED REFERENCES WHICH ARE RELATED TO THE COURSE COULD

ALSO BE USED FOR THE PURPOSE OF ADDITIONAL READING/KNOWLEDGE)