4.3 Apply strategic management skills to perform 4.3.

1 Use strategic management skills to perform duties in an

duties in an organization organization
4.3.2 Apply strategic management process model in an
organization operation
4.3.3 Use environmental analysis models to enhence
organizational performance
4.3.4 Use Corporate strategies to perform accounting duties
4.3.5 Apply Business-level strategies to determine
competitive advantages of the firm
4.3.6 Use Business Portfolio Analysis techniques in business
operations
4.3.7 Apply corporate governance, ethics and corporate
social responsibility principles in an organization

4.3.1 Use strategic a) Explain strategy Strategic • Written test • Question

management (meaning, evolution and management • Assignment paper
skills to importance) skills are • Written • Marking
perform duties b) Explain the relationship properly used examination scheme
in an between business to perform • Case study • Assignment
organization strategy with military duties in an • Demonstrate report
strategy organization performance • Model
c) Explain strategic answers
management (meaning,
nature and evolution
(Dynamic view), features
and benefits)
d) Describe the components
of strategic management
e) Explain the levels of
strategy (Corporate,
Business and Functional)
4.3.2 Apply a) Identify components of Strategic • Written test • Question
strategic strategic management management • Assignment paper
management b) Explain key concepts in process model • Written • Marking
process model strategic management( is properly examination scheme
in an vision, mission, applied in an • Demonstrate • Assignment
organization competitive advantage, organization performance report
operations objectives, policies and operations • Case study • Model
capabilities) answers
c) Identify strategy • Checklist
formulation
d) Implement strategy
(meaning, key players in
the implementation
process, role of key
players in the strategy
implementation process,
features for effective
strategy implementation
and challenges of
strategy implementation)
 e) Assess strategy
evaluation and
monitoring(meaning,
reasons, process, benefits
for strategy evaluation
and factors for effective
strategy evaluation)
f) Explain concept of
Porter’s Generic
Strategies(Cost
Leadership,
Differentiation, Focus,
Cost Focus and
Differentiation Focus)
4.3.3 Use a) Explain environmental Environmental • Written test • Question
environmental analysis/scanning analysis • Assignment paper
analysis b) Assess Macro models are • Written • Marking
models to Environment by using properly used examination scheme
enhence PESTEL(Meaning, to enhence • Demonstrate • Assignment
organizational Significance, limitations) organizational performance report
performance c) Scan Internal performance • Case study • Model
Environment by using answers
(SWOC) • Checklist
d) Assess Competitive
Environment by using
Porter’s Five Forces
Model

4.3.4 Use Corporate a) Explain corporate Corporate • Written test • Question

strategies to strategy strategies are • Assignment paper
perform b) Explain Vertical properly used • Written • Marking
accounting Integration to perform examination scheme
duties Strategy(meaning, accounting • Role playing • Assignment
theories, value, merits, duties report
challenges and • Checklist
implementation process-
organization structure,
management controls
and compensation
policies)
c) Identify Corporate
Diversification
strategy(meaning, value,
types, competitive
advantage and
implementation process)
d) Assess Strategic
Alliances(meaning, value
creation, threats and
implementation process-
explicit contracts and
legal sanctions, equity
investments, firm
reputations, joint venture
and Trust)
 e) Describe Mergers and
Acquisitions strategy
(meaning, objectives,
value, implementation
process and challenges)
f) Assess International
Strategies (meaning,
Value, objectives,
g) Asses objectives of
International Strategies(
gain access to low cost
factors of production, to
develop new core
competencies, to leverage
current core
competencies in new
ways and to manage
corporate risks)
h) Explain the local
responsiveness(financial
and political risks in
pursuing international
strategies)
4.3.5 Apply a) Explain business level Business-level • Written test • Question
Business-level strategy strategies are • Assignment paper
strategies to b) Explain Cost Leadership properly • Written • Marking
determine strategy applied to examination scheme
competitive c) Relate cost leadership determine • Demonstrate • Assignment
advantages of with Threats(Entry, competitive performance report
the firm Substitutes, Rivalry, advantages of • Case study • Model
Powerful suppliers and the firm answers
Powerful buyers) • Checklist
d) Assess Cost leadership
and Sustained
competitive advantage
e) Assess implementation of
Cost leadership strategy(
organization structure,
management controls
and compensation
policies)
f) Explain Product
differentiation Strategy
g) Illustrate product
differentiation(meaning,
bases, implementation,
merits and demerits)
h) Develop product using
location base
4.3.6 Use Business a) Explain Portfolio Portfolio • Written test • Question
Portfolio analysis( meaning Analysis • Assignment paper
Analysis advantages and techniques are • Written • Marking
techniques in limitations) properly examination scheme
business b) Assess The BCG employed in
operations Growth- Share
 Matrix(meaning, business • Demonstrate • Assignment
operations, advantages operations performance report
and criticisms ) • Case study • Model
c) Assess the GE Business answers
Screen (meaning, • Checklist
operations, advantages
and criticisms )
d) Assess the International
Portfolio Analysis
(meaning, operations,
advantages and
criticisms )
4.3.7 Apply a) Explain corporate Corporate • Written test • Question
corporate governance(meaning and governance, • Assignment paper
governance, rationale) ethics and • Written • Marking
ethics and b) Assess the Agency theory corporate examination scheme
corporate versus Stewardship social • Case study • Assignment
social theory in Corporate responsibility report
responsibility governance principles are • Model
principles in c) Examine the properly answers
an responsibilities of top applied in an
organization management organization
d) Explain corporate social
responsibilities(meaning,
nature, benefits and
challenges)
e) Explain dimensions of
social
responsibility(economic,
legal, ethical and
voluntary/discriminatory)
f) Examine approaches to
corporate social
responsibility
g) Explain the
need/importance of
Corporate Social
responsibility
h) Explain concept of
business ethics(meaning,
principles, approaches,
influential factors and
importance)

13.10.1 Code: GSG 09101

13.10.2 Number of Credits: 12

13.10.3 Name: Strategic Management

4.3.1 Use strategic management skills to perform duties in an organization

4.3.2 Apply strategic management process model in an organization operation
 4.3.3 Use environmental analysis models to enhence organizational performance
4.3.4 Use Corporate strategies to perform accounting duties
4.3.5 Apply Business-level strategies to determine competitive advantages of the firm
4.3.6 Use Business Portfolio Analysis techniques in business operations
4.3.7 Apply corporate governance, ethics and corporate social responsibility principles in
an organization

13.10.4 Sub Enabling outcomes:

13.10.5 Pre-requisite Modules: None

13.10.6 Learning Context: Lecture, Group discussions, demonstrations, and seminars.

13.10.7 Learning Materials: Textbooks, journals, internet, manuals, and handouts.

13.10.8 Integrated Method of Assessment:

Continuous Assessment: 50%

Semester Examination: 50%

13.10.9 References:

Required reading:

1. Dess G, G, Mc Namara G, Eisner A.B and Lee S (2019); Strategic Management:

Text and Cases 9th Edition, McGraw-Hill Education, United States of America
2. George, J. et al., (2015), Global Strategic Management, 3rd Edition. Oxford
University Publication.
3. Griffin, R.W., (2013), Fundamentals of Management, 7th Edition, Engage
learning.
4. Mujtaba, B.G., (2013), Managerial Skills and Practice for Global leadership,
Ilead Academy
5. Sehein, E.H., (2010), Organizational Culture and Leadership, 4th Edition, Jessey
– Bass.
Recommended readings:
1. Welch, D., (2015), Leadership Skills and Leadership Qualities Required leading
effectively, creating Space.
2. Tony, M. (2004), Principles of Management, 2nd Edition, Ashagat.
3. Jones, G. (2006), Organization Theory, Design and Change, 5th Edition, Prentice-
Hall
4. David Forest, R & David Fred, R. (2016), Strategic Management: A Competitive
Advantage Approach, Concepts, and Cases, 16th Edition Pearson Higher Education
5. Shields, J., Brown, M., et al., (2016), Managing Employee performance & Reward;
Concept and Practice, 3rd Edition, Cambridge University Press.