SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.

M.B.A. I Semester (2018)

Subject-MBA
First Semester
S.N Paper Title of the Paper Theory CCE Total Credit
o Code Marks
MM MIN MM MIN
1 101 Principles & Practice of Management 80 32 20 08 100 03
2 102 Managerial Economics 80 32 20 08 100 03
3 103 Accounting for Manager 80 32 20 08 100 03
4 104 Organizational Behaviour 80 32 20 08 100 03
5 105 Business Statistics 80 32 20 08 100 03
6 106 Business Environment 80 32 20 08 100 03
7 107 Computer Application in Management 80 32 20 08 100 03

8 108 Communication for Management 80 32 20 08 100 03

Total 800 24

M.B.A. II Semester (2018)

Second Semester
S.N Paper Title of the Paper Theory CCE Total Credit
o Code Marks
MM MIN MM MIN
1 201 Marketing Management 80 32 20 08 100 03
2 202 Business Legislations 80 32 20 08 100 03
3 203 Research Methodology 80 32 20 08 100 03
4 204 Operations Research 80 32 20 08 100 03
5 205 Financial Management 80 32 20 08 100 03
6 206 Production and Operation Management 80 32 20 08 100 03
7 207 Human Resource Management 80 32 20 08 100 03
8 208 Comprehensive Viva - - 100 40 100 03

Total 800 24

SYLLABUS FOR MBA 1

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

M.B.A. III Semester

Third Semester
S.No Paper Title of the Paper Theory CCE Total Credit
Code Marks

MM MIN MM MIN
1 301 Supply Chain Management 80 32 20 08 100 03
2 302 Total Quality Management 80 32 20 08 100 03
3 303 Specialization Group-1 Elective1* 80 32 20 08 100 03
4 304 Specialization Group-1 Elective2* 80 32 20 08 100 03
5 305 Specialization Group-1 Elective3* 80 32 20 08 100 03
6 306 Specialization Group-1 Elective1* 80 32 20 08 100 03
7 307 Specialization Group-1 Elective2* 80 32 20 08 100 03
8 308 Specialization Group-1 Elective3* 80 32 20 08 100 03
9 309 Summer Training 50 20 - - 50 03

Total 850 27
M.B.A. IV Semester
Fourth Semester
S.N Paper Title of the Paper Theory CCE Total Credit
o Code Marks
MM MIN MM MIN
1 401 Strategic Management 80 32 20 08 100 03
2 402 Information Systems Management 80 32 20 08 100 03
3 403 Specialization Group-2 Elective4* 80 32 20 08 100 03
4 404 Specialization Group-2 Elective5* 80 32 20 08 100 03
5 405 Specialization Group-2 Elective6* 80 32 20 08 100 03
6 406 Specialization Group-2 Elective4* 80 32 20 08 100 03
7 407 Specialization Group-2 Elective5* 80 32 20 08 100 03
8 408 Specialization Group-2 Elective6* 80 32 20 08 100 03
9 409 Project Report & Comprehensive Viva 80 32 20 08 100 03

Total 900 27

MBA
SYLLABUS FOR MBA 2
 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Elective Course

Specialization Group: 1 Marketing (MK)

Group: 1
1. MBA MK 01 Consumer Behaviour.........................................................(III Semester)
2. MBA MK 02 Sales and Distribution Management..................................(III Semester)
3. MBA MK 03 Marketing Research...........................................................(III Semester)
Group: 2
1. MBA MK 04 Retailing.............................................................................(IV Semester)
2. MBA MK 05 Service Marketing..............................................................(IV Semester)
3. MBA MK 06 International Marketing......................................................(IV Semester)
Specialization Group: 2 Human Resource (HR)
Group: 1
1. MBA HR 01 Human Resource and Organizational Development ..........(III Semester)
2. MBA HR 02 Legal Frameworks Governing Human Relation-I..............(III Semester)
3. MBA HR 03 Labor Welfare and Social Security...................................(III Semester)
Group: 2
1. MBA HR 04 Compensation Planning......................................................(IV Semester)
2. MBA HR 05 Legal Frameworks Governing Human Relation-II.............(IV Semester)
3. MBA HR 06 Managing Interpersonal and Group Processes....................(IV Semester)
Specialization Group: 3 Financial Management (FM)
Group: 1
1. MBA FM 01 Indian Financial Systems....................................................(III Semester)
2. MBA FM 02 Security Analysis and portfolio Management....................(III Semester)
3. MBA FM 03 Bank and Insurance Management.......................................(III Semester)
Group: 2
1. MBA FM 04 Project Management...........................................................(IV Semester)
2. MBA FM 05 Strategic Tax Planning & Tax Management......................(IV Semester)
3. MBA FM 06 Financial Markets, Treasury and Risk Management..........(IV Semester)

MBA
SYLLABUS FOR MBA 3
 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Semester-I
MBA 101: PRINCIPLES & PRACTICE OF MANAGEMENT

UNIT-I
Management: Concept, Nature, Importance, Management Art and Science, Management as a
Profession, Management vs. Administration, management Skills, Levels of Management,
Characteristics of Quality Managers.
Evolution of Management: Early contributions, Taylor and Scientific Management, Fayol's
Administrative Management, Bureaucracy, Hawthorne Experiments and Human Relations,
Social System Approach, Decision Theory Approach, Social Responsibility of Managers and
Ethics in Managing.

UNIT-II
Introduction to Functions of Management
Planning: Nature, Scope, Objectives and Significance of Planning, Types of Planning, Process
of Planning, Barriers to Effective Planning, Planning Premises and Forecasting, Objective
Setting: Concept, Types and Process of Setting Objectives, Operational Planning Tools,
M.B.O., Concept, Process and Managerial Implications, Decision Making: Concept, Process,
Types and Styles of Decision Making, Decision Making in Risk and Uncertainty.

UNIT-III
Organizing: Concept, Organization Theories, Forms of Organizational Structure, Combining
jobs, Departmentation, Span of Control, Delegation of Authority, & Responsibility, Principles
of Organizational Designing, Contingency Approach to Organization Design, Learning
Organizations.

UNIT-IV
Staffing: Concept, System Approach, Manpower Planning, Job Design, Recruitment &
Selection, Training & Development, Performance Appraisal
Directing: Concept, Direction and Supervision.

UNIT-V
Controlling and coordinating- elements of managerial control, control system, management
control techniques, effective control system, coordination concepts, importance, principles and
techniques of coordination, concept of managerial effectiveness.
Suggested Reading:
1. Stoner, Freeman & Gilbert Jr - Management (Prentice Hall of India, 6th Edition)
2. Koontz Harold & Weihrich Heinz - Essentials of Management (Tata Mc Graw Hill, 5th
Edition 2008)
3. Robbins S.P. and Decenzo David A. - Fundamentals of Management Essential
Concepts and Applications (Pearson Education, 6th Edition)
4. Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial
Perspective (Mc Graw Hill, 12th Edition 2008)
MBA
SYLLABUS FOR MBA 4
 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA 102: MANAGERIAL ECONOMICS

UNIT-I
Introduction to Economics; Nature and Scope of management economics, Significance in
decision-making and fundamental concepts. Objectives of a firm. Incremental Principle,
Marginal Principle, Opportunity Cost Principle, Discounting Principle, Concept of Time
Perspective, Equi-Marginal Principle, Utility Analysis, Cardinal Utility and Ordinal Utility.

UNIT-II
Demand Analysis; Law of demand, Exceptions to the law of demand, Determinants of demand.
Elasticity of demand-Price, Income, Cross and Advertising elasticity; Uses of demand for
managerial decision-making, Measurement of elasticity of demand. Demand forecasting,
significance and methods.
Supply Analysis; Law of supply, supply elasticity; Analysis and its uses for managerial decision
making.

UNIT-III
Production concepts & analysis; Production function, Single variable-law of variable
proportion, Two variable- Law of returns to scale. Cobs-Douglas production function Cost
concept and analysis, Short-run and long-run cost curves and its managerial use.

UNIT-IV
Market equilibrium and average revenue concept.
Market Structure: Perfect competition, features, determination of price under perfect
competition.
Monopoly: Feature, Pricing under monopoly, Price discrimination.
Monopolistic: Features, pricing under monopolistic competition, product differentiation.
Oligopoly: Features, Kinked demand curve, Cartels, Price leadership.
Pricing Strategies; Price determination, Full cost pricing, Product line pricing, Price skimming,
Penetration pricing.

UNIT-V
National Income; Concepts and various methods of its measurement, Inflation, Types and
causes, Business Cycle, Profit concept and major theories of profits; Dynamic Surplus theory,
Risk & uncertainty bearing theory and innovation theory.

Suggested Reading:
1. Damodaran Suma - Managerial Economics (Oxford 2006)
2. Hirschey Mark - Economics for Managers (Thomson, India Edition, 2007)
3. Petersen Graig H. Etal. Managerial Economics (Pearson Education, 2006)
4. Dominick Salvatore - Managerial Economics (Oxford, 2007)
5. Atmanand - Managerial Economics (Excel Books, 2007)
6. Mithani D.M. - Principles of Economics (Himalaya Publishing House, 2005)
7. Dwivedi D.N. Managerial Economics (Vikas Publication, 7th Edition)

SYLLABUS FOR MBA 5

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

8. Koutsyannis A - Modern Microeconomics (Macmillan, 2nd Edition)

MBA
MBA 103: ACCOUNTING FOR MANAGERS

UNIT-I
Introduction of Accounting, Meaning, Scope, Functions, Importance, Advantages,
Disadvantages, Cost and Management Accounting, Relation between Financial, Cost and
Management Accounting, Concept Conventions and Principles of Accounting, Journal, Ledger,
Trial Balance.

UNIT-II
Introduction to International Financial Reporting Standards (IFSs), Price Level Accounting &
Human Resource Accounting

UNIT-III
Financial Statements and Financial Analysis, Meaning, Objectives, Preparation of Final
Account - Profit & Loss Account, Balance Sheet (with problems & adjustments), Comparative
& Common Size Statement, Ratio Analysis, Trend Analysis.

UNIT-IV
Financial Analysis & Introduction to Emerging Dimensions in Accounting Statement of
Changes in Financial Position - Funds Flow Statement - Meaning, Significance, Limitations,
Preparation Cash Flow Statement - Meaning, Significance, Limitations, Preparation as per AS-
3 (direct & indirect method).

UNIT-V
Cost Analysis, Marginal Costing and Break-Even Analysis, Advantages & Disadvantages of
Cost-Volume Profit Analysis Budgeting and Budgetary Control - Concept, Types, Advantages,
Disadvantages; Preparation of Budget - Sales, Flexible, Cash Budget, Production Budget,
Concept of Zero Based Budgeting and Performance Budgeting, Standard Costing and Variance
Analysis - Material and Labour.
Suggested Reading:
1. S.N. Maheswari, Corporate Accounting
2. I.M. Pandey, Management Accounting Vikas Publishing
3. Shashi k. Gupta Management Accounting Kalyani Publication

SYLLABUS FOR MBA 6

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA
MBA 104: ORGANISATIONAL BEHAVIOUR

UNIT-I
Concept, Nature, Characteristics, Conceptual Foundations and Importance, Models of
Organizational Behaviour, Historical Development of OB, Relationship with Other Fields,
Organizational Behaviour: Cognitive Framework, Behaviouristic Framework and Social
Cognitive Framework.

UNIT-II
Perception and Attribution: Concept nature, Process, Importance, Management and Behavioral
Applications of Perception.
Attitude: Concept, Process and Importance, Attitude Measurement. Attitudes and Workforce
Diversity Personality: Concept, Nature, Types and Theories of Personality Shaping,
Determinants, Traits, Major Personality Attributes Influencing O.B
Learning: Concept and Theories of Learning.

UNIT-III
Motivation: Theories of Motivation, Early and Contemporary views
Leadership: Style and Theories of Leadership-Trait, Behavioral and Situational Theories
Analysis of Interpersonal Relationship
Group Dynamics: Definition, Stages of Group Development, Group Cohesiveness, Formal and
Informal Groups, Group Processes and Decision Making
UNIT-IV
Conflict: Concept, Sources, Types, Functionality and Dysfunctionality of Conflict,
Classification of Conflict Infra Individual, Interpersonal, Intergroup and Organizational,
Resolution of Conflict, Meaning and Types of Grievance and Process of Grievance Handling.
Stress: Understanding Stress and its Consequences, Causes of Stress, Managing Stress.

UNIT-V
Organizational Power and Politics: Concept, Sources of Power, Distinction between power,
Authority and Influence, Dysfunctional Uses of Power-
Knowledge Management & Emotional Intelligence in Contemporary Business Organization
Organizational Change: Concept, Nature, Resistance to change, Managing resistance to change,
Implementing Change, Kurt Lewis Theory of Change.

Suggested Reading:
1. Newstrom john W-Organizational Behavior: Human Behaviour at Work (Tata Mc
Graw Hill, 12th Edition)
2. Luthans Fred - Organizational Behaviour (Tata Mc Graw Hill, 10th Edition)

SYLLABUS FOR MBA 7

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

3. MC Shane L. Steven, Glinow Mary Ann Von & Sharma Radha R. - Organizational
Behaviour (Tata Mc Graw Hill, 4th Edition)
4. Robbins Stephen P. - Organizational Behaviour (Pearson Education 13th Edition)

MBA
MBA 105: BUSINESS STATISTICS

UNIT-I
Meaning, Scope, functions and limitations of statistics, Measures of Central tendency – Mean,
Median, Mode, Quartiles, Measures of Dispersion – Range, Inter quartile range, Mean
deviation, Standard deviation, Variance, Coefficient of Variation, Skewness and Kurtosis.

UNIT-II
Time series analysis: Concept, Additive and Multiplicative models, Components of time series,
Trend analysis: Least square method - Linear and non-linear equations, Applications in business
decision-making.

UNIT-III
Index Numbers: Meaning, Types of index numbers, and uses of index numbers, Construction
of price, Quantity and volume indices:- Fixed base and chain base methods. Correlation: -
Meaning and types of correlation, Karl Pearson and Spearman rank correlation. Regression: -
Meaning, Regression equations and their application.

UNIT-IV
Probability: Concept of probability and its uses in business decision-making; Addition and
multiplication theorems, Bay's Theorem and its applications. Probability Theoretical
Distributions: Concept and application of Binomial; Poisson and Normal distributions

UNIT-V
Estimation Theory and Hypothesis Testing: Sampling theory, Formulation of hypothesis,
Application of Z- test, t-test, F-test and Chi-Square test Techniques of association of attributes
& testing.

Suggested Reading:
1. Beri - Business Statistics (Tata Mc Graw Hill 2nd Edition)
2. Chandan J.S. - Statistics for Business and Economics (Vikas 1998. 1st Editing
3. Render and Stair JR - Quantitative Analysis for management (Prentice - Hall 7th
Edition)
4. Sharma J.K. - Business Statistics (Pearson Education 2nd Edition).
5. Gupta C.B. Gupta V-An Introduction to statistical Methods (Vikas 1995, 23rd Edition)
6. Levin Rubin - Statistics for Management (Person 2000, New Delhi 7th Edition)

SYLLABUS FOR MBA 8

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA
MBA 106: BUSINESS ENVIRONMENT

UNIT-I
Theoretical Framework of Business Environment: Concept, Significance and nature of business
environment; Elements of environment -internal and external, Environment scanning: meaning,
nature and scope, the process of environmental scanning Changing dimensions of business
environment. Liberalization, Privatization and Globalization.

UNIT-II
Overview of political, Socio-cultural, Legal, Technological and Global environment, An
introduction to MRTP, FEMA, SEBI Act, Consumer Protection Act, Economic Environment
of Business : significance and elements of economic Environment, economic systems and
business environment, Economic planning in India, Government policies - Industrial policy,
licensing policy, fiscal policy, Monetary policy and EXIM policy.

UNIT-III
Philosophy and strategy of planning in India; Industrial Policy in recent years; Policy with
regard to small scale industries; the monetary policy and fiscal policy, Stock Exchange-BSE-
NSE. Depository system in India (options, futures and derivatives)

UNIT-IV
RBI-role and functions, Banking Structure reforms; Narasimhan committee recommendations,
financial sector reforms, E-Banking in India-objectives, Trends and practical uses-Recent
technological developments in Indian Banking (ATM, Debit and Credit Cards, EMI, EFT)

UNIT-V
Consumerism, Social responsibility of business enterprises, New Economic Policy,
Globalization, EXIM policy, FDI policy, Multinational Corporation (MNCs) and Transnational
Corporations (TNCs), Global Competitiveness.

Suggested Reading:
1. Mishra S K & Puri V.K. - Economic Environment of Business (Himalaya Publishing
House 3rd Edition)
2. Paul Justin - Business Environment Text and Cases (Tata Mc Graw Hill).
3. Shaikh & Saleem - Business Environment (Pearson, 1st Edition)
4. Suresh Bedi - Business Environment (Excel Books, 1st Edition)
5. Francis Cherunilam - Business Environment. Text and cases 9Himalay Publishing
House, 8th Edition)

SYLLABUS FOR MBA 9

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA
MBA 107: COMPUTER APPLICATION IN MANAGEMENT

UNIT-I
Basic Concepts of Computers: Introduction and definition of computer, Functional components
of a computer system- (Input unit, CPU, Memory and output unit), Types of memory and
memory hierarchy, functioning inside a computer: Characteristics, Advantages and limitations
of a computer; Classification of computers

UNIT-II
Essential Components of Computer
Hardware: (a) Input devices -keyboard, Printing devices, Voice speech devices, Scanner,
MICR, OMR, Bar code reader, Digital camera etc. (b) Output devices - Visual Display Unit,
Printers, plotters etc. (c) Storage Devices - Magnetic storage devices, optical storage devices,
Flash Memory etc.
Software: Introduction, Types, of software with examples, introduction to languages,
Compiler, Interpreter and Assembler.
Operating System: Definition, Functions, Types and Classification, Elements of GUI based
operating system Windows-Use of menus, Tools and commands of windows operating system.

UNIT-III
Use of MS-Office: Basics of MS-Word, MS-Excel and MS-Power point, Database Management
System : Overview of DBMS; Components of DBMS, Recent trends in database, RDBMS.
MS Access: Overview of Ms-Access. Creating tables, Queries, Forms and reports in MS-
Access.
UNIT-IV
Computer Networks: Overview of computer Network, Types of Computer networks (LAN,
WAN and MAN), Network topologies, Components of Computer networks (servers,
workstations, network interface cards, hub, switches, cables, etc.)
Internet: Overview of Internet, Architecture & Functioning of Internet, Basic Services over
Internet like www, FTP, Telnet, Gopher etc., IP Addresses, ISPs, URL, Domain names, Web
Browsers, Internet Protocols, Search engines, e-mail, Web browsing, Searching, Downloading
& uploading from Internet.

UNIT-V
E-commerce: Introduction, Comparison between traditional commerce and E-commerce;
Advantages & disadvantages of e-commerce, Buying & Selling on Internet, Issues in
Implementing Electronic Commerce. Applications of Information Technology: Information
Technology (IT) applied to various functional areas of management, such as Production /
Operations, Marketing, Human Resource, Finance and Materials Management.

SYLLABUS FOR MBA 10

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Suggested Reading:
1. Cyganski - Information Technology: Inside and Outside (Pearson, 1st Edition)
2. Basandra SK - Computers Today (Galgotia, 1st Edition)
3. Leon A and Leon M - Introduction to Computers (Leon Vikas, 1st Edition)
4. Leon - Fundamentals of Information Technology, (Vikas)
5. Kakkar DN, Goyal R-Computer Application in Management

MBA
MBA 108: COMMUNICATION FOR MANAGEMENT

UNIT-I

SYLLABUS FOR MBA 11

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Introduction: Role of communication – defining and classifying communication – purpose of

communication – process of communication –characteristics of successful communication –
importance of communication in management – communication structure in organization –
communication in crisis - barriers to communication.
UNIT-II
Oral communication: What is oral Communication – principles of successful oral
communication – what is conversation control – reflection and empathy: two sides of effective
oral communication – effective listening – non – verbal communication. Written
communication: Purpose of writing – clarity in writing – principles of effective writing –
approaching the writing process systematically: The 3X3 writing process for business
communication: Pre writing – Writing – Revising – Specific writing features – coherence –
electronic writing process.

UNIT-III
Business letters and reports: Introduction to business letters – writing routine and persuasive
letters – positive and negative messages- writing memos – what is a report purpose, kinds and
objectives of report writing. Presentation skills: What is a presentation – elements of
presentation – designing a presentation. Advanced visual support for business presentation
types of visual aid

UNIT-IV
Employment communication: Introduction – writing CVs – Group discussions – interview skills
Impact of Technological Advancement on Business Communication networks – Intranet –
Internet – e mails – SMS – teleconferencing – video conferencing.
UNIT-V
Group communication: Meetings – Planning meetings – objectives – participants – timing –
venue of meetings – leading meetings. Media management – the press release press
conference – media interviews Seminars – workshop – conferences. Business etiquettes.

Suggested Reading:
1. M.K. Sehgal & V. Khetrapal - Business Communication (Excel Books)
2. Rajendra Pal - Business Communication (Sultanchand & Sons Publication)
3. P.D., Chaturvedi - Business Communication (Pearson Education, 1st Edition 2006)
4. Lesikar RV & Pettit Jr. JD - Basic Business Communication: Theory & Application
(Tata Mc Grow Hill, 10th Edition)
5. Tayler Shinly - Communication for Business (Pearson Education, 4th Edition)
6. Sharma R.C. Mohan Krishna - Business; Correspondence and report Writing (Tata Mc
Graw)

SYLLABUS FOR MBA 12

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA
Semester-II
MBA 201: MARKETING MANAGEMENT

UNIT-I
Introduction, Definition, Importance and Scope of Marketing, Philosophies of Marketing
Management, Elements of Marketing - Needs, Wants, Demands, Customer, Consumer, Markets
and Marketers; Marketing vs. Selling,
Consumer markets and Industrial markets. Concept of Marketing Management, Marketing -
Mix, Functions of Marketing Management, Marketing Organizations, Qualities of Marketing
Manager. Marketing Environment, Factors Affecting Marketing Environment, Marketing
Information System and marketing Research, Strategic Marketing Planning.

UNIT-II

SYLLABUS FOR MBA 13

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Market Segmentation, Segmenting the Market, Benefits / Purpose and Limitations of Market
Segmentations, Market Segmentation Procedure, Basis for Consumer/Industrial Market
Segmentation.
Market Targeting -Introduction, Procedure, Product positioning -Introduction, Objectives,
Usefulness, Differentiating the Product, Positioning Strategy, Consumer Behaviour -
Introduction, Importance & Process.

UNIT-III
Marketing -Mix Decisions, Product Decisions, New product Development-Concept and
Necessity for Development, Failure of New Product Life cycle -Stages and Strategies for
Different Stages of PLC.

UNIT-IV
Pricing Decisions, Pricing objectives, Policies methods of Setting price, Pricing Strategies,
Channels of Distribution for Consumer/ Industrial Products, Factors Affecting Channel
Distribution, Management of Channels: Current trends in Wholesaling and Retailing, Retail
Distribution System in India. Promotion: Promotion-Mix, Advertising, Sales Promotion,
Personal Selling, Publicity and Public Relations.

UNIT-V
A Brief Account of Marketing of Services, Rural Marketing, CRM, Electronic Marketing; B2C,
B2B and C2C, Direct Marketing through Internet, International Marketing etc.

Suggested Reading:
1. Kotler Philip -Marketing Management, Analysis, Planning, Implementations and
Control (Pearson Education 12th Edition)
2. Station William J- Fundamentals of Marketing (MC Graw Hill)
3. Kotler, Philip and Armstrong Graw -Principles of Marketing (Pearson Education, 11th
Edition)
4. Kotler Philip Keller Kevind Lane, Koshy Abraham and Jha Mithileshwar -Marketing
Management: A South Asian Perspective (Pearson Education 12th Edition)
5. Ramaswamy V.S. and Namakumari S. Marketing Management Planning,
Implementation and Control (Macmillian, 3rd Edition)
6. Etzel M.J. Walker B.J. and Stanton William J- Marketing Concept & Cases special
Indian Edition (Tata Mc Graw Hill 13th Edition.)
7. Mc Carthy and Perreault - Basic Marketing: A Global Marketing Approach (Tata Mc
Graw Hill, 15th.)
8. Kurtz and Boone - Principles of Marketing (Thomson India Edition, 2007)

SYLLABUS FOR MBA 14

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA
MBA 202: BUSINESS LEGISLATIONS

UNIT-I
Introduction, Indian Contract Act, 1872-Meaning: of Law, Object of law, Indian contract
Act, 1872 Definition of contract, Valid contract, Offer and acceptance, Consideration, Capacity
to contract, Free consent, Legality of object, Discharge of contract, Remedies for breach of
contract, Quasi contract. Contract of Agency-modes of creating an agency, Rights and duties of
agent and principal, Termination of agency.

UNIT-II
Sale of Goods Act, 1930, Partnership Act, 1932, Consumer Protection Act, 1986 Sale of
Goods Act, 1930-Essentials of: a contract of sale, Conditions and warranties, Rights and duties
of buyer, Rights of an unpaid seller and buyers beware. Partnership Act, 1932 Concept of
partnership and its major provisions-Partnership deed, Incorporation and dissolution.

SYLLABUS FOR MBA 15

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Consumer Protection Act 1986: Definitions, Objectives and Commissions and provisions
(District Forum, State commission and national commission.

UNIT-III
Negotiable Instrument Act, 1881-Definition, types and characteristics of promissory note,
Bills of exchanges and cheque, Holder and holder in due course, Endorsement, Instruments
obtained by unlawful means, Dishonor and discharge of negotiable instrument, Banker and
customer.

UNIT-IV
Indian Companies Act, 1956-Definition, Characteristics and kinds of company, Formation of
a company, Memorandum of Association and its contents, Articles of Association and its
contents, prospectus, registration of prospectus, Statement in lieu of prospectus, Right and
liabilities of members of Company. Company Management -Appointment of directors, Power,
Duties and liabilities of a director and managing director.

UNIT-V
Intellectual Property Rights Acts-Meaning of IPR, The Patent Act 1970 - Introduction,
History, Meaning of patent, kinds Procedure for grant of patent, Right of patentee, Infringement
of Patent, The Copyright Act, 1957 - Introduction, History, Meaning of Copyright, Registration
of copyright, Terms of copyright, Infringement of copyright.

Suggested Reading:
1. N.D. Kapoor- Mercantile Law - Sultan Chand and Sons
2. K.C. Garg R.C. Chawla , Mercantile Law - Kalyani Publishers
3. M C Kuchhal, Business law - Vikas Publishing House Ltd.
4. A.K. Mazumdar & G.K. Kapoor, Corporate Raw - Taxmann Publishers
5. V.S. Dajey, Corporate law - Taxmann
MBA
MBA 203: RESEARCH METHODOLOGY

UNIT-I
Introduction: Concept of Research and its Application in Various Functions of Management,
Types of Research, Types of Business Problems Encountered by the Research, Problems and
Precautions to the Researchers.

UNIT-II
Research design: Concept, Features of a good research design, Use of a good research design;
Qualitative and Quantitative research approaches, Comparison – Pros and Cons of both
approaches. Exploratory Research Design: Concept, Types: Qualitative techniques – Projective
Techniques, Depth Interview, Experience Survey, Focus Groups, Observation. Descriptive
Research Designs: Concept, types and uses. Concept of Cross-sectional and Longitudinal
Research Experimental Design: Concept of Cause, Causal relationships, Concept of

SYLLABUS FOR MBA 16

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Independent & Dependent variables, concomitant variable, extraneous variable, Treatment,

Control group.

UNIT-III
Scaling & measurement techniques: Concept of Measurement: Need of Measurement; Problems
in measurement in management research – Validity and Reliability. Levels of measurement –
Nominal, Ordinal, Interval, Ratio. Attitude Scaling Techniques: Concept of Scale – Rating
Scales viz. Likert Scales, Semantic Differential Scales, Constant Sum Scales, Graphic Rating
Scales – Ranking Scales – Paired comparison & Forced Ranking – Concept and Application.
UNIT-IV
Sampling: Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample,
Characteristics of a good sample. Sampling Frame (practical approach for determining the
sample frame expected), Sampling errors, Non Sampling errors, Methods to reduce the errors,
Sample Size constraints, Non Response. Probability Sample: Simple Random Sample,
Systematic Sample, Stratified Random Sample, Area Sampling & Cluster Sampling. Non
Probability Sample: Judgment Sampling, Convenience Sampling, Purposive Sampling, Quota
Sampling & Snowballing Sampling methods. Determining size of the sample – Practical
considerations in sampling and sample size, sample size determination.
UNIT-V
Data Analysis: Editing, Coding, Tabular representation of data, frequency tables, Construction
of frequency distributions, Graphical Representation of Data: Appropriate Usage of Bar charts,
Pie charts, Histogram. Hypothesis: Qualities of a good Hypothesis –Framing Null Hypothesis
& Alternative Hypothesis. Concept of Hypothesis Testing – Logic & Importance. Test of
Significance: Small sample tests: t-test (Mean, proportion) and F tests, Z test, Cross tabulations,
Chi-square test; Analysis of Variance: One way and two‐way Classifications. Mechanism of
Report Writing- Report Preparation: Types, Report Structure: preliminary section, main report,
interpretation of results, suggestions and recommendations, limitations of the study, Report
formulation.
Suggested Reading:
1. Cooper and Schindler - Business Research Methods (Tata Mc Graw Hill, 9th Edition)
2. Saunders - Research Methods for Business students (Pearson Education, 2nd Edition
2007)
3. Panneer Selvam - Research Methodology (Prentice Hall of India, Edition 2008)
4. Gravetter - Research Method for Bahavourial Sciences (Cengage Learning)
5. Beri G.C. - Marketing Research (Tata Mc Graw Hill, 4th Edition)
6. Kothari C.R. - Research Methodology Methods & Techniques (New Age International
Publishers. 2nd Edition 2004)

SYLLABUS FOR MBA 17

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA
MBA 204: OPERATIONS RESEARCH

UNIT-I
Operations Research: - Uses Scope and applications of operations research in managerial
decision - making. Decision - making environments: - Decision - making under certainty,
uncertainty and risk situations, Decision tree approach and its applications.

UNIT-II
Linear programming: Mathematical formulations of LP Models for product mix problems,
Graphical and simplex method of solving LP problems, Sensitivity analysis, Duality.
Transportation problem: Various methods of finding initial basic feasible solution and
optimal solution. Assignment model. Algorithm and its applications.

UNIT-III
Game Theory: Concept of game, Two-person Zero-sum game, Pure and mixed strategy games,
Saddle point, Odds Method, Dominance method and graphical method for solving mixed
strategy game.
Sequencing Problem Johnson's algorithm for n jobs and two machines, n jobs and three
machines, two jobs and m-Machines problems.

UNIT-IV
Queuing Theory Characteristics of M/M/I queue model, Application of Poisson and
Exponential distribution in estimating arrival rate and service rate, Applications of queue model
for better service to the customers. Replacement problem Replacement of assets that deteriorate
with time/ Replacement of assets which fail suddenly.

UNIT-V
Project Management Rules for drawing the network diagram, Applications of CPM and PERT
techniques in project planning and control, crashing of operations.

Suggested Reading:
1. Vohra - Quantitative Techniques in Management (Tata Mcgraw - Hill 2nd Edition).
2. Kothari - Quantitative Techniques (Vikas 1996, 3rd Edition).
3. Taha Hamby - Operations Research (Pearson, 3rd Edition).
4. Sharma J K - Operations Research (Pearson, 3rd Edition).
5. Kapoor V.K. - Operations Research (S. Chand, 4th Edition).

SYLLABUS FOR MBA 18

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA
MBA 205: FINANCIAL MANAGEMENT

UNIT-I
Introduction: Concept of Finance, Scope and Objectives of finance, Profit Maximization vs.
Wealth maximization, Functions of finance manager in Modern age, financial management
process, Finance functions: Investment financing & dividend, Time Value of Money, Risk and
Return Analysis.

UNIT-II
Investment Decision: Appraisal of project, Concept, process & techniques of capital budgeting
and its applications, Risk and uncertainty in Capital Budgeting, Leverage Analysis - Financial,
Operating and Combined leverage.

UNIT-III
Financing Decision: Long-term sources of finance, Potentiality of equity shares, Preference
shares, Debentures and bonds as sources of long-term finance, Concept and approaches of
capital structure decision: Cost of Capital,
Meaning & Significance cost of equity, Preference shares, and Debentures aria cost of capital
and implications.

UNIT-IV
Dividend Decision: Forms of dividend, concept of retained earnings and plough back of profits,
Relevance and irrelevance Theories of dividend decision Walter's Model, Gordon's Model and
Modigliani Miller Model, Factors affecting dividend decision
Overview of Working Capital Decision: Concept, components, Factors affecting working
capital requirement, Working capital management: Management of cash, Inventory and
receivables, Introduction to working capital financing.

UNIT-V
Special topic in finance: International financial management, Financial planning and
forecasting, Green finance, Venture capital finance, Financial engineering

Suggested Reading:
1. Pandey I M - Financial Management (Vikas, 2004, 9th Edition).
2. Van Home - Financial Management and Policy (Pearson Education, 2003, 12th
Edition)
3. Knott G - Financial Management (Palgrave, 2004)
4. Khan and Jain - Financial Management (Tata McGraw Hill, 3rd Edition).
5. Prasanna Chandra - Fundamentals of Financial Management (TMH, 2004)
6. R. Rustagi - Financial Management (Galgotia, 2000, and Revised Edition)
7. Lawrence J. Gutman - Principles of Managerial Finance (Pearson Education, 2004)
8. Ravi M. Kishor - Financial Management (Taxmann, 1st Edition)

SYLLABUS FOR MBA 19

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

9. Damodaran - Corporate Finance - Theory & Practice (Wiley, 1st Edition)

MBA
MBA 206: PRODUCTION AND OPERATION MANAGEMENT

UNIT-I
Operations Management - An overview, Definition of production and operations management,
Production cycle, Classification of operations, Responsibilities of operations manager, New
product development, product design, Plant location, Layout Planning..

UNIT-II
Forecasting as a planning tool, Forecasting types and methods, Exponential smoothening,
Measurement of errors, Monitoring and controlling forecasting models, Box-Jenkins method.
Productivity and work study, Method study, Work measurement.

UNIT-III
Production planning techniques, Routing decisions, Line of balance, Scheduling types &
principles, Master Production Schedule, Inventory management - Objectives, Factors, Process,
Inventory Control techniques- ABC, VED, EOQ, SED, FSN analysis.

UNIT-IV
Conceptual model of SCM, Supply chain drivers, Demand forecasting in Supply Chain – Simple moving
average, weighted moving average, exponential smoothening method, Supply Chain efficiency, Core
and reverse Supply Chain, International Supply Chain, Aggregate planning, inbound and outbound
SCM, bullwhip effect in SCM. Latest trend in Production and operation – Lean manufacturing, Agile
manufacturing

UNIT-V
TQM, Deming’s 14 principles, PDCA cycle - KAIZEN, Quality Circles, 7QC tools and its
advancements, ISO 9000-2000 clauses, Six Sigma, Total Productive Maintenance (TPM), 5S.

Suggested Reading:
1. Adam Jr Everetl E. R J - Production and Operations Management (Prentice-Hall,
2000, 5th Edition)
2. Chary - Production and Operations Management (Tata McGraw-Hill, 1997, 9th
Edition)
3. Hill T- Operations Management (Palgrave, 2000)
4. Johnston R Et Al - Cases in Operations Management (Pitman, 1993)
5. McGregor D - Operations Management (McGraw - Hill, 1960)
6. Morton - Production and Operations Management (Vikas)
7. Haleem A- Production and Operations Management (Galgotia Books, 2004)
8. Bedi Kanishka - Production & Operations Management (Oxford University Press, 2nd
Edition)

SYLLABUS FOR MBA 20

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA
MBA 207: HUMAN RESOURCE MANAGEMENT

UNIT-I
Meaning of Human Resource Management, Evolution of HRM, and Functions of HRM, Scope
and Significance of HRM. Challenges before HRM in Present Changing Environment.

UNIT-II
HR Planning, Job Analysis, Recruitment, Methods and Techniques of Selection, Induction
Internal Mobility and Separation of Employees Transfer, Promotion, Demotion and Separation
of Employees.

UNIT-III
HRD Concept, Objectives & Importance, Training - Concept, Training process Methods,
Performance appraisal - Concept, Process, Appraisal Techniques.

UNIT-IV
Managing employee relations - Industrial Relations, Trade Unions, Dispute and their
Resolution, Collective Bargaining, Employee Welfare a Brief Introduction Employee
Grievances and their Redressed, Worker's Participation in Management.

UNIT-V
Other contemporary issues in HRM-Employee Compensation-Concept, Factors Affecting
Employee Compensation. Components of Employee Pay, HR Audit, Human Resource
Information System.
Strategic HRM- Overview of SHRM. Integrating HR Strategy with HR, Corporate & Functional
Strategy.

Suggested Reading:

SYLLABUS FOR MBA 21

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

1. Main Texts Gary Dossier - A Framework for Human Resource Management, Pearson
Education Ltd.
2. K. Ashwathapa, Human Resource and Personal Management, Tata Mc-Graw
Publishing.
3. V.S.P. Rao, Human Resource Management, Excel Books.
4. Edwin B. Flippo, Personal Management, McGraw Hill

MBA
Semester- III
MBA 301: SUPPLY CHAIN MANAGEMENT

UNIT-I
Introduction, Definition of Supply Chain Management, Evolution of the Concept of
Supply Chain Management, Key Drivers of Supply Chain Management, Typology of
Supply Chains, Cycle View of Supply Chain, Problems in SCM and Suggested Solutions .

UNIT-II
Introduction, Supply Chain Operations: Procurement Cycle, Inventory Management,
Inventory Costs, Types of Inventory Models, Inventory Control Systems, Tools of
Inventory Management.

UNIT-III
Definition of Logistics and Logistics Management, Types of Logistic Activities,
Importance of Logistics Management, Integrated Logistics and its Support, Determinants
of Designing Logistical System, Transportation, Warehousing, Packaging

UNIT-IV

Supply Chain Benchmarking- Introduction, Understanding the Benchmarking Concept,

Benchmarking Process, Benchmarking Procedure

UNIT-V
Recent Trends in Supply Chain Management-Introduction, New Developments in Supply
Chain Management, Outsourcing Supply Chain Operations, Co -Maker ship, The Role of
SYLLABUS FOR MBA 22
 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

E-Commerce in Supply Chain Management, Green Supply Chain Management,

Distribution Resource Planning, World Class Supply Chain Management

Suggested Reading:
1. Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management (Macmillian 1st
Edition)
2. Krishnan Dr. Gopal Material Management (Pearson, New Delhi 5th Edition)
3. Agrawal D.K. A Text Book of Logistics and Supply Chain Management
(Macmilian,1st Edition)
4. Sahay B.S. - Supply Chain Management (Macmilian, 1st Edition)

MBA
Semester- III
MBA 302: TOTAL QUALITY MANAGEMENT

UNIT-I
Introduction - Need for quality - Evolution of quality - Definitions of quality - Dimensions of
product and service quality - Basic concepts of TQM - TQM Framework - Contributions of
Deming, Juran and Crosby - Barriers to TQM - Quality statements - Customer focus - Customer
orientation, Customer satisfaction, Customer complaints, and Customer retention - Costs of
quality
UNIT-II
Leadership - Strategic quality planning, Quality Councils - Employee involvement -
Motivation, Empowerment, Team and Teamwork, Quality circles Recognition and Reward,

SYLLABUS FOR MBA 23

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Performance appraisal - Continuous process improvement - PDCA cycle, 5S, Kaizen - Supplier
partnership - Partnering, Supplier selection, Supplier Rating.

UNIT-III
The seven traditional tools of quality - New management tools - Six sigma: Concepts,
Methodology, applications to manufacturing, service sector including IT - Bench marking -
Reason to bench mark, Bench marking process - FMEA - Stages, Types.
UNIT-IV
Control Charts – Process Capability – Concepts of Six Sigma – Quality Function Development
(QFD) – Taguchi quality loss function – TPM – Concepts, improvement needs – Performance
measures.
UNIT-V
Need for ISO 9000 – ISO 9001-2008 Quality System – Elements, Documentation, Quality
Auditing – QS 9000 – ISO 14000 – Concepts, Requirements and Benefits – TQM
Implementation in manufacturing and service sectors.

Suggested Reading:
1. Joseph M. Juran and A. Blanton Grodfrey, Juran's Quality Handbook Mcgraw Hill
2. Glen H. Besterfield and Mary Besterfield - Sacre Total Quality Management, Pearson
Education
3. D.D. Sharma Total Quality Management: Principles, Practice and Cases
4. Pater S. Pandey obert P. Neuman. Roland R. Cavanagh, the Six Sigma Way, Mcgraw
Hill

MBA
Semester- III
MBA -MK - 01: CONSUMER BEHAVIOR
Specialization Group: 1 Marketing (MK)

UNIT-I
Introduction to Consumer Behavior: - Nature and Importance of CB, Application of CB in
Marketing Consumer Research Process: Various Methods and techniques of consumer research,
Consumer Research Process, New developments in the field of consumer research.

UNIT-II
Individual Determinants of CB:- Perception: Elements of Perception, Dynamics of Perception,
Consumer Imagery, Learning: Principles, theories, Personality: Theories, personality and

SYLLABUS FOR MBA 24

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

understanding Consumer Diversity, Brand Personality, Self and Self Image, Attitude: Structural
model of attitude, formation & change, Motivation: needs/motives & goals, dynamic

UNIT-III
Group Determinants of CB:- Reference group influence: types of consumer relevant groups,
factors affecting group influence, application of reference group concept. Family:
Functions of family, family decision making, family life cycle (FLQ, Opinion Leadership and
Personal influence, Diffusion of Innovation: Adoption process. Diffusion process

UNIT-IV
Communication and Persuasion: - Components of Communication, the Communication
Process, Designing Persuasive Communication
Consumer Decision making Process: - Problem recognition, Information Search and
Evaluation, Outlet Selection and Purchase post purchase behavior, Customer Satisfaction and
Customer Commitment

UNIT-V
Models of CB:- Traditional Models of Consumer Behavior: Economic, Social and
Psychological Contemporary Models of Consumer Behavior Nicosia, Howard & Sheth, Engel-
Kollat Blackwell, Input Process Output model
Industrial Market & and Consumer Behavior - Meaning, Scope and Characteristics of industrial
market, Factors affecting industrial buying, Participants in Industrial Buying, Industrial Buying
process.

Suggested Reading:
1. Loudon D.L. and Bitta Della - Consumer Behavior (Tata Mc Graw Hill, 4th Edition)
2. Schiffman Leon G. and Kanuk Leslies Lazar - Consumer Behaviour (Pearson/Prentice
Hall, 9th Edition)
3. Hawkins: Best and Coney - Consumer Behaviour (Tata Mc Graw Hill, 9th Edition)

MBA
MBA -MK - 02: SALES AND DISTRIBUTION MANAGEMENT
Specialization Group: 1 Marketing (MK)

UNIT-I
Introduction Selling as a Pad of Marketing. Sales Management Process, Role of Sales Manager,
Concept of Personal Selling, Sales Management and Salesmanship, The Ones of Personal
Selling, Process of Personal Setting. Qualities of a Successful Salesman.

UNIT-II

SYLLABUS FOR MBA 25

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Goals in Sales Management: Goal Setting Process in Sales Management, Analyzing Market
Demand and Sales Potential, Techniques of Sates Forecasting, Preparation of Sales Budget,
Formulating Selling Strategies. Designing Sales Territories and Sales Quota.

UNIT-III
Sales Force Management: Organizing the Sales Forces Designing the Structure and Size of
Sales Force, Recruitment and Selection of Sales Force, Leading and Motivating the Sales Force,
Training and Compensating the Sales Force, Sales Contests, Evaluation and Analysis.

UNIT-IV
Introduction to Distribution Management: Concept of Distribution Channel, Importance of a
Channel, Type of Channels Primary Distributors, Specialized Distributors and Participants,
Distributors: Policies and Strategies.

UNIT-V
Channel Management: Forces of Distributing Systems, Distributors Selection and
Appointment, Channel Conflicts and their Resolutions, Training the Distributors Sales Team.

Suggested Reading:
1. Donaldson B-Sales Management: Theory and Practice (Palgrave)
2. Jobber David and Lancaster Geoff Selling and Sales Management (Pearson Education)
3. Spiro - Sales Force Management (Tata Mc Graw Hill, 11 Editions)
4. Still Richard R. Cundiff Edward W. and Govini Norman A.P Sales Management:
Decisions, Strategies and cases (Pearson Education 5th Edition)
5. Rosenbloom - Marketing Channels (Cengage Learnign, 7th Edition)
6. Johnson and Mashall - Sales Force Management (Tata Mc Graw Hill, 8th Edition)
7. Coughlan A.T. Stem Louls W. EL-Ansary A.I. And Anderson E-Marketing Channels
(Prentics Hall of India, 6th Edition)

MBA
MBA -MK - 03: MARKETING RESEARCH
Specialization Group: 1 Marketing (MK)

UNIT-I
Introduction to Marketing Research: Meaning, Nature, Scope; Marketing Research during
different phases; Interaction between management & marketing research ; Problem Formulation
& marketing Research Process.

UNIT-II

SYLLABUS FOR MBA 26

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Marketing Research Design: Types of Research Designs- Exploratory research, Descriptive

research, Experimental research designs: Before - After with Control group Design, After only
design, Four group six study design, panel design, etc.
A brief introduction of sampling techniques.

UNIT-III
Data Collection Methods in Marketing - Secondary data - its types, evaluation of secondary
data, secondary data sources. Primary data types of Primary data, means of obtaining primary
data, Communicative methods, focus group interviews, Development of questionnaire relating
to marketing problems - Observation techniques.

UNIT-IV
Attitude and its measurement: Attitude - definition, meaning, type. Scales of measurement -
Turnstone, Likert, Semantic Differential, etc. ; Attitude Scaling procedures,, Self report attitude
scales.

UNIT-V
Product Research, Advertising research, Copy testing, Test Marketing, Media Selection,
Research report

Suggested Reading:

1. Research for Marketing Decisions Paul E. Green, Donald S. Tull

2. Marketing Research - Text and Cases Harper W. Boyd Jr., Ralph Westfall

MBA
MBA -HR - 01: HUMAN RESOURCE AND ORGANIZATIONAL
DEVELOPMENT
Specialization Group: 1 Human Resource (HR)

UNIT-I
HRD Concept & Definition, Goals of HRD, Importance of HRD. History of HRD in India.
HRD Departments and their Tasks. Qualities of HRD Professionals, Present Status of HRD in
India.

SYLLABUS FOR MBA 27

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-II
Interventions of HRD Role - Concept & Analysis, Performance Management System, 360
Degree, Feed - back, Training and Development

UNIT-III
Interventions of HRD - Potential Appraisal, Competency Mapping , Career Planning and
Development, Mentoring, Assessment Centers.

UNIT-IV
HRD Audit l- Concept and Objectives. Methodology, Preparation of HRD Audit. HRD Score
card, HRD Audit Failures, Case Studies, Current Status of HRD Audit in India

UNIT-V
Organization Development - Concept and Definition, Objectives, Process OD, Interventions
of OD- Sensitivity Training, Survey Feedback Process Consultation Team Building,
Intergroup Development, Appreciative Inquiry. Case Studies.

Suggested Reading:

1. TV Rao and Udai Pareek, Designing and Managing HR Systems, Oxford & IBH
Publishing Co. Pvt. Ltd
2. Gareth R. Jones, Organizational Theory, Design and Change 5th Editions, Pearson
Educations.
3. Wendell L. French and Cecil H. Bell, Organizational Development 6th Edition,
Prentice Hall.

MBA
MBA -HR - 02: LEGAL FRAMEWORKS GOVERNING HUMAN
RELATION-I
Specialization Group: 1 Human Resource (HR)

UNIT-I
The Factories Act, 1948 - Major Provisions of factories Oct with licensing, registration
Heath safety arid welfare, working hours of adult, penalties and procedure

SYLLABUS FOR MBA 28

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-II
Trade Union Act, 1926 - Definition of a trade union, Registration of trade union, Right and
duties of registered trade - union, regulation, penalties

UNIT-III
The Industrial Dispute Act, 1947 - Concept Settlement of Industrial dispute - procedure,
power And duties of Authorities strikes and lockouts, retrenchment and lay off provisions

UNIT-IV
The Employee Provident Fund ACT, 1952,

UNIT-V
Industrial Employment (Standing orders) Act, 1946 - Certificate, applicability,
interpretation appeal, disciplinary Action and grievance procedure
The Apprentices Act, 1961

Suggested Reading:

1. P.K. Padhi, Labour and Industrial Law, Prentice Hall of India Ltd.
2. P.L. Malik, Handbook of Industrial Law, Eastern Book.
3. N.D. Kapoor Handbook of Industrial Law, Sultan Chand & Sons
4. Sinha, Siha & Shekhar, Industrial Relation, Trade Union and Labour legislation
Pearson Education.
5. Ratna Sen. Industrial Relation in India, Macmillan India
6. V.G. Goshwami, Labour and Industrial Law

MBA
MBA -HR - 03: LABOUR WELFARE AND SOCIAL SECURITY
Specialization Group: 1 Human Resource (HR)

UNIT-I
Labour Welfare: Meaning, Scope, Objectives, Principles, Theories. Agencies for Labour
Welfare: State, Employers, Trade unions. Necessity and importance of Labour Welfare in India.

UNIT-II

SYLLABUS FOR MBA 29

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Welfare Measures: Labour welfare officer, Consumer Co-operative stores, Counseling services,
Educational Facilities, Transport Facilities, Recreational Facilities, Family Planning, Workers'
Education scheme.

UNIT-III
Welfare Special Categories of Labour; Female Labour, Child Labour, Contact Labour,
Constructional Labour, Bonded Labour, Inter-State Migrants Labour, Handicapped and
Disabled Labour.

UNIT-IV
Social Security: Meaning, Scope, Objectives. Social Insurance and Social Assistance. Social
Insurance, Commercial Insurance. ILO and Social Security.

UNIT-V
Labour Legislation and Labour Administration: Meaning, Objectives, Need, principles.
Classification of Labour Legislation. Control Machinery of Labour Administration. Labour
Administration at the State Level.

Suggested Reading:

1. A.M. Sharma Aspects of Labour welfare and Social Security

2. T.N. Bhagoliwal Economics of Labour and Industrial Relations

MBA
MBA -FM - 01: INDIAN FINANCIAL SYSTEMS
Specialization Group: 1 Financial Management (FM)

UNIT-I
Financial System - Significance, Components, Designs, Nature and Role.
Financial System & Economic Development
Financial Markets - Money and Capital Market, recent trends in Indian money market and
Capital market, Derivative market

SYLLABUS FOR MBA 30

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-II
Factoring and Forfeiting - Distinctive functions of factors, Types, Difference between factoring
and forfeiting. Legal aspects, Advantages, Factoring vs. Bills Discounting, International
Factoring

UNIT-III
Bills Discounting - Types of Bills, Discounting of Bills, Purchasing of Bills, Drawer & Drawer
Bills. Credit Cards - Functioning of Credit Cards.

UNIT-IV
- Meaning and Types, Financial Evaluation from Lesser & Lessee point of view, Economic
Aspect of Lease.
Hire Purchase Meaning and Legal Aspect/Position, Hire Purchase Vie. Lease Finance, Hire
Purchase v/s Installment payment.

UNIT-V
Insurance introduction, Significance, IRDA, Insurance Intermediaries, Reinsurance, Life
Insurance, General Insurance, Pension Fund and Pension Plans Today
Mutual Funds Significance Types & Organization. Association of Mutual Funds in India. UTI
Disinvestment of PSUs

Credit Rating
Need, Rating Methodology, Rating Symbols, Credit Rating Agencies - CRISIL, CARE,
MOODY, Standard & Poor's fifth rating.
Suggested Reading:
1. Pathak Indian Financial System, Pearson Pub
2. S. Guruswamy, Financial Market and Instruments, Thomson.
3. Mishikin, Financial Market & Institutions, Pearson Pu.
4. M.Y. Khan, Financial Services, Tata Mc-Graw Hill.
5. L.M. Bhole, Financial Institutions & Markets Tata Mc-Graw.

MBA
MBA -FM - 02: SECURITY ANALYSIS AND PORTFOLIO-
MANAGEMENT
Specialization Group: 1 Financial Management (FM)

UNIT-I
Overview of Capital Market: Market of securities, Stock Exchange and New Issue Markets -
their nature, structure, functioning and limitations; Trading of securities: equity and debentures/
bonds. Securities trading - Types of orders, margin trading, clearing and settlement procedures.
Regularity systems for equity markets, Type of investors, Aim & Approaches of Security
analysis.
UNIT-II
SYLLABUS FOR MBA 31
 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Risk & Return: Concept of Risk, Component & Measurement of risk, covariance, correlation
coefficient, Measurement of systematic risk. Fundamental Analysis: Economic, Industry,
Company Analysis, Portfolio risk and return, Beta as a measure of risk, calculation of beta,
Selection of Portfolio: Markowitz’s Theory, Single Index Model, Case Studies.
UNIT-III
Technical Analysis: DOW Theory, Support and Resistance level, Type of charts & its
interpretations, Trend line, Gap Wave Theory, Relative strength analysis , Technical Versus
Fundamental analysis. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its
implications for investment decision. Capital market theorem, CAPM (Capital Asset Pricing
Model) and Arbitrage Pricing Theory. Case Studies
UNIT-IV
Valuation of Equity Discounted Cash-flow techniques: Balance sheet valuation, Dividend
discount models, Intrinsic value and market price, earnings multiplier approach, P/E ratio,
Price/Book value, Price/sales ratio, Economic value added (EVA). Valuation of
Debentures/Bonds : nature of bonds, valuation, Bond theorem, Term structure of interest rates.
UNIT-V
Portfolio Management and Performance Evaluation: Performance Evaluation of existing
portfolio, Sharpe, Treynor and Jensen measures; Finding alternatives and revision of portfolio;
Portfolio Management and Mutual Fund Industry

Suggested Reading:
1. Investment Analysis & Portfolio Management - Reilly - 8/e - Thomson / Engage.
2. Security Analysis & Portfolio Management - Fisher and Jordan, 3/e Pearson, PHI.
3. Investment Science - David G. Luenberger Oxford.
4. Portfolio Management - Barua, Verma and Raghunathan (THM), 1/e. 2003
5. Portfolio Management - S. Kevin - Prentice Hall India.
6. Practical Investment Arrangement - Strong - Thomson / Cengage Learning 3/e.

MBA
MBA -FM - 03: BANK AND INSURANCE MANAGEMENT
Specialization Group: 1 Financial Management (FM)

UNIT-I
Risk and Insurance: Defining Risk, Nature and Types of risk, Risk Management Process, Risk
and its relation with Insurance., Concept and Significance of Insurance Classification of
Insurance - Life and Non life, General Principles of Insurance Application and Acceptance
Procedure, Insurance Terminology

UNIT-II
Life Insurance: Principles, Products Term Insurance Endowment, Insurance, Pensions,
Annuities, Claim Management, Analysis of Balance Sheet of Life Insurance Co.

SYLLABUS FOR MBA 32

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-III
General Insurance: Principles, Products Fire, Marine, Motor Vehicles, Public Liability, Third
Party Insurance, Miscellaneous- Medic aim and Health Policies, Group Insurance, Burglary
Insurance, Analysis of Balance Sheet of a General Insurance Company.

UNIT-IV
IRDA: Functions and Importance, Recent Developments in Insurance. Premium Payment Lapse
and Revival, Premium Calculations ,Concept of Mortality Tables, Assignment, Nomination,
Loans, Surrenders, Foreclosure, Reinsurance, Underwriting.

UNIT-V
Overview of Banking Industry: Banking Structure in India- RBI, Commercial, Rural and Co-
operative banks their role and significance, Capital Adequacy norms for banks, SLR, CRR,
CAR.

Suggested Reading:

1. IIB, Bank Financial Management, 2010 Macmillan Publishers

2. Hull-Risk Management and Financial Institutions,
3. Pearson, 2010 Black-Life and Health Insurance, 13/e,
Pearson, 2010
4. Timothy Koch & MacDonald, "Bank Management", New York, Dryden
5. Press, Vasant Joshi and Vinay Joshi, "Managing Indian Banks",
Response Books
6. Justin Paul-Management of Banking and Financial Services, 2/e, Pearson, 2010

MBA
Semester-IV
MBA - 401: STRATEGIC MANAGEMENT
Group: 2

UNIT-I

SYLLABUS FOR MBA 33

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Introduction: meaning nature, scope, and importance of strategy; and strategic management,
Introduction to Business policy, Strategic decision-making, Process of strategic management
and levels at which strategy operates , strategic intent: Vision, Mission, Business definition,
Goals and Objectives

UNIT-II
Environmental Scanning : Factors considered, approaches, External environment analysis:
PESTEL Analysis, EFE matrix (External Factor Evaluation): Porter’s Five Forces Model
methods and techniques used , Internal Appraisal – The internal environment, Organizational
Capability Factors, organizational appraisal- factors affecting, approaches, methods &
techniques Resource Based View (RBW) Analysis, VRIO Framework, Value Chain Analysis,
IFE matrix (Internal Factor Evaluation).

UNIT-III
Strategy Formulation: Corporate, Business, Functional strategy Corporate Level Strategies: --
Stability, Expansion, Retrenchment and Combination strategies. Concentration Strategies,
Integration Strategies: Horizontal & Vertical, Diversification: Related & Unrelated,
Internationalization , Porters Model of competitive advantage of nations, Cooperative: Mergers
& acquisition Strategies, Joint Venture, Strategic Alliance , Digitalization Strategies.

UNIT-IV
Strategy Analysis : Process, Analysing Strategic alternative, Evaluating and Choosing Among
Strategic Alternative, Tools & Techniques of strategic Analysis, Strategic Choice. BCG Matrix,
Ansoff Grid, GE Nine Cell Planning Grid, Hofer’s Product market evolution. McKinsey’s 7’S
framework Strategy implementation: Resource allocation, Projects and Procedural issues.
Organistion structure and systems in strategy implementation. Leadership and corporate culture,
Values, Ethics and Social responsibility. Operational and derived functional plans to implement
strategy. Integration of functional plans.

UNIT-V
Strategy Evaluation & Control : Nature, Importance, Organistional systems and Techniques of
strategic evaluation & control

Suggested Reading:
1. Lawrence R. Jauch., Glueck William F. - Business Policy and Strategic
Management (Frank Brothers)
2. Pearce II John A. And Robinson J.R. And Richard B. Strategic management
(AITBS)
3. Wheelen Thomas L. Hunger J. David and Rangaragjan Krish Concepts in
Strategic Management and Business Policy (Pearson Education, 1st Edition.)
4. Budhiraja S.B. and Athreya M.B. Cases in Strategic Management (tata Mc
Graw Hill 1st Edition.)
5. Kazmi Azar - Business Policy and Strategic Management (tata Mc Graw Hill,
2nd Edition.)

SYLLABUS FOR MBA 34

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

6. Thomson - Strategic Management; Concepts and Cases (tata Mc Graw Hill)

7. Cliff Bowman - Business Policy and Strategy (Prentice Hall of India)
8. Mc Carthy D.J. Minichiello Robert J., and Curran J.R. Business Policy and
Strategy (AITBS)
MBA
Semester-IV
MBA - 402: INFORMATION SYSTEM MANAGEMENT
Group: 2

UNIT-I
Introduction to information management system, history of information management system
Impact, role categories of information management system, managers and activities in
information system.

UNIT-II
Management Information System Structure based on management activity - Hierarchy of
Management Activity, Information Systems for Operation Control, information Systems for
Management Operation Control, information systems for Strategic Planning Based on
Organizational Function - Sales and Marketing Subsystems, Production Subsystem, Logistics
Subsystem, Personnel Subsystem, Financial and Accounting Subsystem, Information
Processing Subsystem, Top Management Subsystem, Synthesis of MIS Structure, Some issues
in MIS Structure.

UNIT-III
Concept of Information: Definition, Information Presentation, Quality Information, value of
Information in Decision Making and other Value. Age of Information Human as an information
Processor - General Model, Newell Simon Model, limits and Characteristic of on Human
information Processing Managers as information Processors

UNIT-IV
System Concepts; Definition, General. Model and Types of System, Subsystem Stress, System
Change, Preventing System. Entropy, System concept and Organization, System Concept
Applied to MIS.

UNIT-V
Systems Analysis and Design : System Development Life Cycle Stages - Initiation / Planning
System Analysis, Design, Coding and Testing Implementation and Training, Prototyping, Rapid
Application Development (RAD), End - User Computing, Oriented Programming.

Suggested Reading:
1. Gordan B. Davis and Margrethe H. Olson, Management Information Systems -
Conceptual Foundation, structure and Development, Mcgraw Hill.
2. D.P. Goyal, Management Information Systems, Mcmillan.
3. E.M. Awad System Analysis and Design.
SYLLABUS FOR MBA 35
 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

MBA
Semester-IV
MBA -MK - 04: Retailing
Group: 2

UNIT-I
Overview of Retailing Environment and Management: Retailing, Definition and concept,
functions of Retailing Driving Forces for Retailing, Building and Sustaining Relationships,
Strategic Planning, Structural Change, Type of Retail Outlets Structure, Retail Planning,
Development and control.
The Customer and Retail Business: Knowing your Customers, Focusing on the Consumer,
Mapping out Society, Learning, Attitude. Motivation and Perception.

UNIT-II
Situational Analysis: Retail institutions by Ownership. Retail Institutions by Store - based
Strategy - Mix, Web, Non Store based and other forms of Non Traditional Retailing. Targeting
Customers end Gathering Information. Communicating with customers. Promotional Strategies
used in retailing.
Choosing a Store Location: Trading Area Analysis, Site Selection,. Store Design and Layout,
The Store and its Image, The External SCORE, Internal Store, Display. Visual Merchandising
and Atmospherics.

UNIT-III
Managing Retail Business' Retail Organization and HRM, Retail Organization and Operations
management, Financial Dimensions. Managing Retail Services Characteristics, Branding,
Perceptions of Service Quality,

UNIT-IV
Delivering the Product: Retail Information Systems, Merchandise Management Retail Pricing,
Development and Implementing Plans, People in Retailing.

UNIT-V
International Retailing: Internationalization and Globalization, Shopping at World Stores,
Going International, the Internalization Process, Culture, Business and International
Management,

Suggested Reading:
1. Newman A.J. and Cullen P- Retailing: Environment and Operations (Vikas, 1st
Edition.)
2. Berman B and Evans J.R. - Retail Management (Pearson Education, 9th Edition)
3. Michael Levi M and Waits BW - Retailing Management (Tata McGraw Hill 5th
Edition.)
SYLLABUS FOR MBA 36
 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

4. Dunne Patrick M., Lush Robber F. and Griffith David A - Retailing (Cengage
Learning, 4th Edition.)
5. Cox Roger and Britain Paul - Retailing: An Introduction (Pearson Education, 5th
Edition.)
6. Newman and Cullen - Retailing (Cengage Learning 1st Edition.)
7. Vedmani G. Gidson - Retail Management - Functional principles & Practice (Jaico
Publication, 1st Edition)

MBA
Semester-IV
MBA -MK - 05: Service Marketing
Group: 2

UNIT-I
Basics of Services: Service Sector and Economic Growth, Service Concept, Characteristics
and Classification of Service, Challenges & Strategic Issues in Service Marketing:
Segmentation. Differentiation and Positioning of Services.

SYLLABUS FOR MBA 37

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-II
Marketing Mix in Services Marketing:
Product, Price, Place, Promotion, People, Physical Evidences and Process Decisions. Factors
that influence customer perception of service, Service encounters, Customer satisfaction,
Strategies for influencing customer perception.

UNIT-III
Service Management Process; Internal, External and-Interactive Consumer Behavior in
Service. Encounter; Demand Management in Services. Managing Service quality and
Productivity Concept, Dimensions and process. Service quality models (Gringos and
Parsuraman) Application and Limitations, Productivity in Services.

UNIT-IV
Types of service spaces- Role of service scapes, Frame work for understanding service
scapes& its effect on behaviour-Guidance for physical evidence strategies.

UNIT-V
Applications of Service Marketing and CRM
Marketing of Financial, Hospitality. Health Education and Professional Services, Marketing
for Non-Profit Organizations and NGO's; Customer Relationship Marketing (CRM) and
Customer Satisfaction Measure.

Suggested Reading:
1. M.K. Rampal and S.L. Gupta: Service Marketing Concepts, Applications and Cases.
2. Zeithmal, Bitner, Service Marketing (SIE), 4e Tata Mcgraw Hill
3. Hoffman, Marketing of service 1st 2008 Cengage Learning.
4. Lovelock, Wright, Principles of Service Marketing and Management Prentice Hall
5. Nimit Chowdhary, Service Marketing, McMillan India.
6. H.V. Verma Services Marketing: Test and Cases, Person Education

MBA
Semester-IV
MBA -MK - 06: International Marketing Management
Group: 2
SYLLABUS FOR MBA 38
 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-I
Introduction to International Marketing, Nature, scope and different complexities of
International Marketing, International Marketing Environment, Basis of International Trade,
India and World Trade,

UNIT-II
Balance of Trade, Balance of Payments and Instruments of Trade Policy, Devaluation,
Revaluation, Appreciation & Depreciation, Expert documents and procedure.

UNIT-III
Concept of Free Trade and Regional Economic Groupings, Selection of Global Markets,
Segmentation and Positioning, Product Planning, International PLC, Developing international
Pricing Policies and Strategies for Export.

UNIT-IV
Market Entry and overseas distribution system, Overseas Market Research, Marketing Plan for
Exports Multinationals and their role in International Marketing.

UNIT-V
Management of Risks in international marketing, Instruments of Financial Transactions in
International marketing, New Techniques (Joint Ventures Sub Contracting & BOP) in
International Marketing.

Suggested Readings:
1. Varshney and Bhattacharya : International Marketing Management.
2. Philip B. Cateora and nad John M. Hess : International Marketing.
3. Alexender C. Stanley : Handbook of International Marketing.
4. John Fayerwearther : International Marketing
5. David Carson : International Marketing
6. Philip Kotler : Marketing Management

MBA
Semester-IV
MBA -HR - 04: Compensation Planning
Group: 2

SYLLABUS FOR MBA 39

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-I
Introduction
Compensation - concept, Factor affecting employee compensation dimensions, new trends in
compensation management, the 3-P compensation concept, components of remuneration

UNIT-II
Wages and salary administration at macro (national) level
Economic objectives wage policy. Social objectives, Key considerations, Wage concept,
Minimum wages & ILO Five year plans and wage policy pay commissions, Wage boards,
Adjudication, Pay revision in public sector - issue and Considerations. Industry's compensation
policy (micro level).Compensation strategy at micro (company) level.

UNIT-III
Concept of internal equity and external parity Job Evaluation
Methods and systems of job evaluation, Job Pricing. Designing Pay ranges and bands
Compensation structure - Indian Practices
Salary Progression, Methods of payment

UNIT-IV
Concept of reward financial and non - financial compensation system incentives Merits and
demerits of incentives. Types of incentives - Individual & group Fringe benefits - Need
Objective, Types

UNIT-V
Wage Laws in India
Performance and skill based pay systems
Voluntary retirement scheme
Managerial/executive remuneration

Suggested Reading:
1. George T Mulkovich & Jerry M. Newmann Compensation Planning, MC Graw Hill
Publishing Co.
2. B.D. Singh. Compensation and Reward Management, Excel Books.
3. N.D. Kapoor Hand Book of Industrial Law, Sultan Chand and Sons
4. Supplementary Texts - Richard & Henderson, Compensation Management in
knowledge based world, Pearson Education Ltd.
5. K.N. Subramaniam Wages in India
6. A.M. Sharma Understanding Wages Sysyem, Himalaya Publishing Co.

MBA
Semester-IV
MBA -HR - 05: Legal Frameworks Governing Human Relation-II
Group: 2

SYLLABUS FOR MBA 40

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-I
Employee State Insurance Act, 1948

UNIT-II
The Payment of Wages Act, 1936 the Minimum Wages Act, 1948

UNIT-III
The Shops & Establishment Act,
The Workmen's Compensation Act 1923

UNIT-IV
The Payment of Bonus Act, 1965

UNIT-IV
The Employee Provident Fund Act, 1952 The Payment of Gratuity Act 1972

Suggested Reading:
1. P.K. Padni, Labour and industrial Law, Prentice Hall of India Ltd.
2. P.L. Malik, Handbook of Industrial Law, Eastern Book.
3. N.D. Kapoor Handbook of Industrial Law, Sultan Chand & Sons
4. Sinha, Sinha & Shekhar, Industrial Relation, Trade Union and Labour Legislation,
Pearson Education, Ltd.
5. Ratna Sen, Industrial Relation in India, MacMillan India.
6. V.G. Goshwami Labour and Industrial Law, Central Law Agency

MBA
Semester-IV
MBA -HR - 06: Managing Interpersonal and Group Processes
Group: 2
SYLLABUS FOR MBA 41
 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-I
Definition of groups, theories of group formation, types of groups in organization, concept of
group dynamics, formation of informal groups, processes and behavior, group cohesiveness.

UNIT-II
Nature of decision making, decision making by groups, the problem of group think, the problem
of polarization or group shift, techniques of group decision making.

UNIT-III
Definition of team, types of work teams, significance of work teams, building effective teams,
categories of teams.

UNIT-IV
Concept and nature of communication, telecommuting & e-communication, transformational
leadership, transactional leadership, motivational techniques.

UNIT-V
Interpersonal relations - factors, transactional analysis, components and types, workforce
diversity and human relations.

Suggested Readings:
1. Bannis, W.G. : Essay in interpersonal dynamics, USA Dorrey Press, 1979.
2. K. Shridhara Bhat : Management and behavioral processes, Himalaya Publishing
House.
3. B.P. Singh & T.N. Chhabra : Organisation Theory and Behaviour, Dhanpat Rai & Co.
(Pvt) Limited, Deldhi.
4. R.K. Chopra & Vishwajeet Tyagi : Organisational Behaviour, Sun India Publications,
Delhi.

MBA
Semester-IV
MBA -FM - 04: Project Management
Group: 2

SYLLABUS FOR MBA 42

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-I
Project Management
Meaning of Project Management. Forms of Prefect Organization, Project Planning, Protect
control, Human aspects of Project Management Project Life Cycle Pre - Requisites for
Successful Project Implementation and its Stages, Role and Responsibilities of Project
Managers.

UNIT-II
Generation and Screening of Project ideas
Generation of ideas Monitoring the Environment, Corporate Appraisal, Scanning for Project
ideas. Preliminary Screening SCBA - Rational and Approaches to it (UNIDO and L.M.
approach)

UNIT-III
Project Formulation and Network Techniques
Project Formulation - Financial Aspects of Project Formulation, Development of Project
Network, Time Estimation. Determination of the Critical Path, PERT Model, CPM Mode

UNIT-IV
Project Review and Administrative aspects - Initial Review Performance Evaluation
administrative aspects of Capital Budgeting. Evaluating the capital Budgeting System of
organization and Economic life of Projects.

UNIT-V
Financial Analysis-
Working Capital requirement and its financing, profitability projections and projected cash flow
statement and balance sheet.

Suggested Reading:
1. Prasanna Chandra - Project Planning Analysis Selection Implementation and Review
- Tata McGraw Hill Publishing Co. Ltd.
2. Supplementary Text - H.PS. Pahwa - Project Reports and Appraisals - Bharat Law
House
3. Vasant Desai - Project Management - Himalaya Publishing House.
4. Bhavesh M. Patel - Project Management - Vikas Publishing House.
5. K.R. Sharma - Project Management, National Publishing House.
6. G.B. Goel - Project Management (Principles and Techniques) Deep and Deep.

MBA
Semester-IV
MBA -FM - 05: Strategic Tax Planning & Tax Management
Group: 2

SYLLABUS FOR MBA 43

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

UNIT-I
Introduction
Concept of income and its components, concepts of tax planning - Tax avoidance, Tax evasion,
tax Man-agreement, Tax planning with reference to location, Nature of business. Forms of
business organization

UNIT-II
Tax planning - Financial management Decisions and managerial Decisions Taxes planning in
respect of Capital Structure Decision. Dividend policy, inter corporate Dividend, Bonus Share,
own or lease, Make or Buy decisions, repair, Replacement, Renewal. Renovation of an Asset
Shut down or Continue Decision

UNIT-III
Tax liabilities of Companies. Minimum Alternate Tax, Dividend Tax and Dividend Tax and
Dividend Tax on Mutual funds, Double Taxation Avoidance Agreements Fringe Benefit Tax
and Taxation of International Transactions Tax provision
Tax provision relating to FTZ. Infrastructure sectors backward areas, Tax incentives to
exporters

UNIT-IV
Tax Management
Return of Income and Assessment procedure, Tax Deducted at Source, Tax Collection of
Source.

UNIT-V
Advance payment of tax, Collection and Recovery of Tax, Refund of tax, Appeals and
Revisions, Income Tax authorities and their powers.

Suggested Reading:

1. Bhatia H L - Public Finance (Vikas, 1999, 20th Edition.)

2. Lakhoita R N - How to Save Wealth Tax (Vision Book 2001, 9th Edition.)
3. Prasad Bhagwati - Income Tax Law & Proactive (Vishwa Prakashan)
4. Santaram R- Tax Planning by reports (Taxmann, 1978)
5. Singhania V.K. - Direct Taxes Law & Practice (Taxmann, 40th Edition.)
6. Datey V.S. Indirect Taxes - Law & Practice (Taxmann, 20th Edition.)

MBA

SYLLABUS FOR MBA 44

 SHRI KRISHNA UNIVERSITY CHHATARPUR (M.P.)

Semester-IV
MBA -FM - 06: Financial Markets, Treasury and Risk Management
Group: 2

UNIT-I
Indian Financial System
An overview of Indian Financial System-Financial Markets-Money Market and Capital
Market-Money Market Instruments -call Money, T-Bills, Commercial Paper, Certificate of
Deposits, Repo and Reverse Repo.-Primary and Secondary Market-Role of RBI, SEBI. DFHI,
SHCI in Financial Markets.

UNIT-II
Treasury Management in Banking Industry
Concept and Functions of Treasury Management in Commercial Banks-Treasury Products in
Force Market, Money Market and Securities Market-Funding and Regulatory aspects-CRR,
SLR, Liquidity Adjustment Facility (LAF) and Payment and Settlement system.

UNIT-III
Risks in banking activities -Credit Risk, Liquidity Risk, Interest Rate Risk, Market Risk,
Exchange Rate Risk and Operational risk -Risk Mitigation Measures. Capital Management in
Banking-Capital Adequacy Norms-Norms-Basel II - Three Pillars Overview and Compliance
Requirements.

UNIT-IV
Role of RBI in ensuring economic growth and Containing Inflation through Commercial
banks - Recent Trends in Banking - Retail Lending and Corporate Banking - Universal
Banking -Leasing and Hire purchase - Credit Rating - Home Loans - Mutual Fund – Bank
assurance - Resolving customer Complaints through Ombudsman.

UNIT-V
Merchant Banking - IPO and Equity issue - Underwriting of Shares - Pricing of issue - Book
Building Process - Profit earnings through non fund based activities like issue of LCs, Bank
Guarantees etc. and other fee based activities - Increasing liquidity and profitability through
the process of Securitization.

Suggested Readings:
1. Avadhani. V.A, Treasury Management in India, Himalaya Publishing House, 2002
2. Khan M.Y., Financial Services, Tata McGraw Hill, 2004
3. Khan M.Y., Indian Financial System, Tata McGraw Hill, 2007
4. Varsnney and Mittel, Indian Financial System, Sultan Chand Publications, New Delhi.
2003

SYLLABUS FOR MBA 45