SYLLABUS

MASTER OF BUSINESS ADMINISTRATION

(MBA)

DIRECTORATE OF DISTANCE AND ONLINE EDUCATION

MANGALAYATAN UNIVERSITY, BESWAN, ALIGARH
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 Semester I

Course Name: Principles and Practices of Management

Course Code: MGO-6101 Credit 4

Course Objective: The main objective is to teach the students the main functions of
management as they need a variety of skills to understand human behavior, communicate
with people, motivate employees, adapt to changes, manage new technologies, etc.

Course Outcome: At the end of the course student would be able to:

S. Course Outcomes Cognitive level

No.
1. Extrapolate basics of management theory and its practices. Understand
2. Associate the functions of management. Apply
3. Identify individual, group and organizational components of Remember
organizational behaviour.
4. Demonstrate skills related to work motivation and Apply
leadership.
5. Visualize importance of group management in changing Understand
work environment.

Block I: Introduction

Unit 1: Introduction: Meaning, Nature and Scope of Management, Management

Approaches, Processes and Functions,
Unit 2: Managerial Skills, Tasks and Responsibilities of a Professional Manager;
Unit 3: Evolution of Management Thought, Taylor and Fayol’ contribution to Management,
Bureaucracy, Hawthorne Studies; Management thinkers,

Block II: Planning

Unit 4: The Nature and Purpose of Planning, Management by Objectives, Strategies, Policies
and Planning Premises. Forecasting.
Unit 5: Decision Making; Organizing: Nature & Purpose of Organizing. Span of
Management,
Unit 6: Departmentation, Line/ Staff Authority & Responsibility, Effective Organizing &
Organizational Culture, Organization Charts and Manuals.

Block III: Staffing

Unit 7: Staffing: Definition, Nature and Purpose of Staffing

Unit 8: Human Resource Management and Selection, Performance Appraisal and Career
Strategy

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Unit 9: Manager and Organization Development: Managing Change, Organizational
Conflicts.

Block IV: Leadership

Unit 10: Leading: Managing and the Human Factor; Motivation: Meaning, Scope and
Importance, Approaches, Motivation and Performance, Approaches for Improving
Motivation, Quality of Work Life;
Unit 11: Leadership: Definition, Ingredients, Approaches;
Unit 12: Communication: Function, Process and Barriers to Communication; Directing-
Meaning, Nature and Scope, Direction and Supervision.

Block V: Controlling

Unit 13: Controlling: Concept, the System and Process of Control, Control Techniques and
IT, Productivity and Operations Control;
Unit 14: Controlling Methods: Budgetary and non- budgetary, Overall and Preventive
Control.
Unit 15: The Quality Concept Factors affecting Quality, Developing a Quality Control
System, Total Quality Control; International Management: Towards a unified, global
Management Theory.

Text and Reference Books

1. Essentials of Management: An International Perspective by Koontz &Weihrich, Tata

McGraw Hill Education Private Limited, New Delhi.
2. Management (Text and Cases) by V.S.P. Rao and V Hari Krishna, Excel Books, New
Delhi.
3. Principles and Practice of Management, L. M. Prasad, Sultan Chand & Sons, New
Delhi.
4. Contemporary Management, Gareth R. Jones and Jennifer M. George, fifth Edition,
Tata McGraw-Hill Education Private Limited, New Delhi.

Course Name: Managerial Economics

Course Code: MGO-6102 Credit 4

Course Objective: The objective of this course is to enable the student to understand the
different forms of markets. It is hoped that by the end of the course the student will be able to
appreciate the subtle and the most fundamental issues involved in running the business.

Course Outcome: At the end of the course student would be able to:

S. Course Outcomes Cognitive level

No.
1. Elaborate various theories and laws of Managerial Economics. Understand

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 2. Visualizeconcepts related to demand, supply & revenue analysis. Apply
3. Examine pricing decisions for various markets. Apply
4. Identifyvarious market structures and plan business accordingly. Apply
5. Demonstrate understanding of macroeconomic indicators and Understand
their impact on business.

Block I: Introduction to Managerial Economics

Unit 1: Basic concepts and principles of Economics,

Unit 2: Introduction to Managerial Economics: Nature, Scope,
Unit3: Importance and Significance in decision making, Managerial Economist-Role,
responsibilities and functions.

Block II: Demand, Supply and Revenue Analysis

Unit 4: Demand & supply analysis,

Unit 5: Consumer Preferences and choices. Demand Elasticity;
Unit 6: Types & its relevance, demand forecasting, revenue analysis.

Block III: Production & Cost Analysis

Unit 7: Cost: Concepts, measurement & analysis,

Unit 8: Production Function & its managerial applications,
Unit 9: Cost curves: traditional & modern approach, Production Function; Laws of returns.

Block IV: Pricing Decisions & Profit Planning

Unit 10: Market Structures, pricing under different market structures,

Unit 11: Perfect, imperfect and monopoly, Break Even Analysis; Profit Planning;
Unit 12: Oligopoly (Cournot’s model, kinked demand curve model, prisoner’s dilemma).

Block V: Macro Economics

Unit 13: Concepts of national Income and methods of its measurement,

Unit 14: Inflation: Theories,
Unit 15: Introduction to business cycles

Books Recommended/Suggested Readings:

1. Geetika,PiyaliGhosh,Purba Roy Choudhury (Mc Graw Hill)

2. Mehta PL- Managerial Economics (Sultan Chand)
3. Dwivedi- Managerial Economics (Vikas)
4. Gupta- Managerial Economics (Tata McGraw-Hill)

Course Name: Accounting for Managers

Course Code: MGO-6103 Credit 4

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Course Objective: The main objective of this course is to make the students familiar with
fundamental concepts and process of accounting, significant tools & techniques of financial
analysis which form an important part of management planning & financial control system
and help the management in resolving problems effectively.

Course Outcome: At the end of the course student would be able to:

S. Course Outcomes Cognitive level

No.
1. Elaborate various concepts related to Indian and International Understand
accounting.
2. Apply costing techniques for computing cost of products or Apply
services.
3. Demonstratevarious costing methods used in manufacturing and Understand
non-manufacturing concerns.
4. Analyze decisions related to make or buy for a particular input. Analyze
5. Examine budgetary and financial statements. Apply

Block I: Accounting Framework I (Introduction to Accounting)

Unit 1: Introduction, Nature, scope and importance of Accounting, Book Keeping,

Unit 2: Accounting Process, Users of an Accounting information and their needs,
Unit 3: Accounting Equation, Role and Responsibilities of an Accountant; GAAP and
Accounting Standards-Indian and international.

Block II: Accounting Framework II (Accounting Books and Final Accounts)

Unit 4: Preparation of Journal, Ledger, Trial balance, Cash book & other subsidiary books,
Unit 5: Preparation of Trading, Profit & Loss A/c and balance Sheet (with adjustments),
Unit 6: Depreciation Accounting and Preparation of BRS.

Block III: Cost Accounting

Unit 7: Meaning, importance of Cost Accounting,

Unit 8: Elements and classification of costs and Preparation cost sheet,
Unit 9: Inventory valuation.

Block IV: Management Accounting

Unit 10: Meaning, importance of Management Accounting,

Unit 11: Budgeting & Budgetary Control;
Unit 12: Preparation of Fixed & Flexible budget, Zero Based Budgeting.

Block V: Financial Statements Analysis

Unit 13: Meaning, importance of financial statement,

Unit 14: Ratio Analysis, Preparation and Analysis of Fund Flow
Unit15: Cash Flow Statements according to AS-3.

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 Books Recommended/Suggested Reading:

1. Gupta, Shashi K. and Sharma R.K. (2008)- Accounting for Managerial Decisions, Kalyani
Publications (Ludhiana)
2. Tulsian, P.C. (2009)- Financial Accounting, Tata McGraw Hill Publication, New Delhi
3. Shukla, S.M. (2009)- Advanced Accounting, SahityaBhawan Publication, Agra
4. Ramachandran, N. and Kakani, R.K. (2008)- Financial Accounting for Management, Tata
McGraw Hill Publication, New Delhi

Course Name: Business Statistics

Course Code: MGO-6104 Credit 4

Course Objective: To a greater extent, modern management is adopting and applying

quantitative techniques to aid in the process of decision-making. An intelligent use of
appropriate tools reduces highly complex problem to one of manageable dimensions. The
course has been designed to develop familiarity with the application of statistical methods in
managerial problem solving and decision-making.

Course Outcome: At the end of the course student would be able to:

S. Course Outcomes Cognitive level

No.
1. Demonstrate an understanding of decision making process under Understand
uncertainty using statistical tools.
2. Explain correlation and regression analysis and their importance Understand
in decision making.
3. Visualize the concept of time series in business decision making. Apply
4. Demonstrate an understanding of probability and probability Understand
distributions.
5. Explore application of Estimation Theory and Hypothesis Testing in Understand
business decision making.

Block I: Introduction

Unit 1: Meaning and definitions of Statistical Data; Applications of Statistics in Managerial

decision-making;
Unit 2: Frequency Distributions; Measures of Central Tendency: Mean, Median, Mode and
their implications;
Unit 3: Measures of Dispersion: Range, Quartile Deviation, Mean Deviation and Standard
Deviation.

Block II: Correlation and Regression

Unit 4: Meaning and uses of correlation

Unit 5: Various methods of calculation of Coefficients and their analysis:
Unit 6: Two Variable and Multi Variable Cases.
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Block III: Analysis of Time Series

Unit 7: Concept; Additive model, Multiplication model,

Unit 8: Seasonal variation, Cyclical Variation;
Unit 9: Various methods of Time Series Analysis and their applications in business.

Block IV: Probability

Unit 10: Concept, its uses in business decision-making.

Unit 11: Addition and multiplication theorem of probability; Binomial theorem and its
applications
Unit 12: Probability Distribution: Concept, applications of Binomial, Poisson and Normal
Distributions.

Block V: Estimation Theory and Hypothesis Testing

Unit 13: Estimation Theory and Hypothesis Testing: Sampling theory; Formulation of
Hypotheses;
Unit 14: Application of Z-test, t-test, F-test and
Unit 15: Chi-Square test. Techniques of association of Attributes & Testing.

Text and Reference Books

1. Business Statistics, 3 rd Edition, JP Sharma, Pearson Publishing

2. Statistics for Management - Richard Levin, Pearson Publishing
3. Statistics for Management - G.C. Beri, Tata McGraw-Hill Education, 2010
4. Statistical Methods - Gupta S. P, Sultan Chand & Sons, 2002.

Course Name: communication for management

Course Code: MGO-6105 Credit 4

Course Objective: The objective of this course is to equip students with the written and
technical communication skills they need to communicate effectively in a complex and ever-
changing contemporary work environment.

Course Outcome: At the end of the course student would be able to:

S. Course Outcomes Cognitive level

No.
1. Elaborate basic forms of communication & various Understand
communication models.
2. Demonstrate verbal and non-verbal communication ability Understand
through presentations.
3. Explore various forms of modern communication in business Apply
communications.
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 4. Identify appropriate methods of report writing. Apply
5. Demonstrate understanding of various tools of organizational Understand
communication.

Block I: Introducing Business Communication

Unit 1: Basic forms of communication; Self Development and CommunicationDevelopment

of positive personal attitude
Unit: 2 Communication models and processes; Self Development and Communication
Development of positive personal attitude; Corporate
Unit 3: Audience analysis Principles of effective communication, formal and informal
communication networks, Grapevine, miscommunication (barriers).

Block II: Effective Listening

Unit 4: Principles of effective listening; Factors affecting listening exercise;

Unit 5: Oral, written and video sessions. Modern forms of communicating:
Unit 6: Fax: E-Mail; Video conferencing etc. nonverbal aspects of communication, Kinesics,
Proxemics, Para language, sign language.

Block III: Writing Skills

Unit 7: Planning business message; rewriting and editing; the first draft;reconstructing the
final draft.
Unit 8: Business letters; Appearance of request letters; Good news and bad news letters;
Persuasive letters;
Unit 9: Sales letters; Collection letters; Office memorandum, notice and circular. Writing
resume and letter of application.

Block IV: Report Writing

Unit 10: Introduction to a proposal, short report and formal report, report preparation,
Unit 11: Sales presentation, training presentation,
Unit 12: Conducting surveys, speeches to motivate

Block V: Practices in Business Communication

Unit 13: Group discussions; Mock interviews; Seminars; Effective listening exercises;
Unit 14: Individual and group presentations, Oral presentation:
Unit 15: Principles of oral presentation, Factors affecting presentation, Interviewing skills:
Appearing in interviews; conducting interviews

Suggested Reading:

1. Bovee and Thill- Business communication today; Tata McGraw Hill

2. Ronald E. Dulek and John S.Fielder- Principles of business communication; McMillan
3. Randall E.Magors- Business communication :Harper and Row
4. Balasubramanyam- Business communications; Vikas Publishing House.

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 Semester II

Course Name: Entrepreneurship and SMEs Management

Course Code: MGO-6201 Credit 4

Course objectives: The main objectives of the course are to familiarize students with various
concepts used in understanding processes involved in entrepreneurship and business
formation and development. Provide context to those processes in the form of differences
between small and large firms, and the economic environment.

Course Outcome: At the end of the course student would be able to:

S.No. Course Outcomes Cognitive level

1. Elaborate fundamentals of entrepreneurship and entrepreneurial Understand
process.
2. Explain various theories of entrepreneurship. Understand
3. Design business plans. Apply
4. Describe MSME registration process and MSME promotional Apply
policies.
5. Explain various concepts related to International Business. Understand

Block I: Entrepreneurship: A Conceptual Framework

Unit 1: Introduction: Concept of Entrepreneurship; Role of entrepreneurship in economic

Development;
Unit 2: Factors impacting emergence of entrepreneurship; Managerial vs. entrepreneurial
approach; Intrapreneurship.
Unit 3: Types of Entrepreneurs. Characteristic of successful entrepreneurs; Entrepreneurship
process; Women Entrepreneurs; Social entrepreneurship; Entrepreneurial challenges.

Block II: Entrepreneurial Growth

Unit 4: Role of Entrepreneurship in Economic Development, Entrepreneurial Theories;

Factors affecting entrepreneurial growth
Unit 5: Entrepreneurial Challenges; New Product
Unit 6: Development and Growth Strategies for Entrepreneurial ventures.

Block III: New Ventures Planning

Unit 7: Ownership Structures; Acquisition; Franchising, Marketing plan,

Unit 8: Marketing research, Marketing Mix; Business Plan-benefits of drivers
Unit 9: Perspectives in business plan preparation, elements of a business plan.

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 Block IV: MSME Registration and Promotion

Unit 10: MSME registration, MUDRA Loan, Start-up India,

Unit 11: Make In India, Institutional Finance to Entrepreneurs,
Unit 12: MSME and Economic Development, Institutional Support for Small Enterprises.

Block V: International Entrepreneurship

Unit 13: Export Business Registration, Intellectual Property Protection- Patents,

Unit 14: Trademarks and Copyrights – importance for startups,
Unit 15: Legal acts governing business in India; International entrepreneurship- opportunities
and challenges, Export Documentation in India.

Suggested Reading

1. Drucker, Peter. Innovation and Entrepreneurship. East-West Press (P) Ltd

2. Holt, David H. Entrepreneurship-New Venture Creation. Prentice Hall
3. Hisrich, Robert D and Peters, Michael P. Entrepreneurship: Starting, Developing and
Managing a New Enterprise, Prentice Hall
4. Desai, Vasant: Small Scale Industries and Entrepreneurship. Himalaya
5. Gupta,C.B. and Srinivasan. Entrepreneurial Development in India. Sultan Chand
6. Pareek, Udai and Venkateswara Rao, T. Developing Entrepreneurship- A Handbook on
Learning Systems

Course Name: Business Environment

Course Code: MGO-6202 Credit 4

Course Objective:
To analyze the overall business environment and evaluate its various components in business
decision making.

Course Outcome: At the end of the course student would be able to;

S. No. Course Outcomes Cognitive level

1 Visualize various environmental factors that affect Understand
business.
2 Diagnose impact of various governmental policies on Analyze
Business.
3 Evaluate impact of socio-cultural environment on Analyze
Business.
4 Elaborateimpact of political-legal environment on Understand
Business.
5 Identify role of multilateral institutions in facilitating Understand
world trade.

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 Block I: Theoretical Framework of Business Environment

Unit 1: Concept, Significance, of Business Environment

Unit 2: Nature, Elements & Dimensions;
Unit 3: Environmental Scanning and Monitoring.

Block II: Economic Environment of Business

Unit 4: Significance and Elements; Economic Systems; Economic planning in India;

Government Policies- Industrial,
Unit 5: Fiscal, Monetary, EXIM; Public Sector and economic development; Development
banks and its relevance to Indian business;
Unit 6: Economic Reforms, Liberalization and structural adjustment programmes; Regulation
of Financial Markets, SEBI.

Block III: Political and Legal Environment of Business

Unit 7: Critical elements; Government and business;

Unit 8: Changing dimensions of political and legal environment in India;
Unit 9: MRTP Act, Competition Act, FEMA and licensing policy; Consumer Protection Act.

Block IV: Socio-cultural Environment

Unit 10: Social institutions, systems, values, attitudes, groups, etc;

Unit 11: Dualism in Indian society and problems of uneven income distribution;
Unit 12: Rural sector in India; Social Responsibility of Business; Consumerism in India.

Block V: International and Technological Environment

Unit 13: Multinational Corporations; Foreign collaborations and Indian business; NRIs and
Corporate sector
Unit 14: International Economic Institutions- WTO, World Bank, IMF and their importance
to India; Foreign trade Policies;
Unit 15: Impact of Rupee devaluation; Technological environment in India; Policy on
research and development; Intellectual Property Rights; Technology transfer.

Books Recommended/Suggested Reading

1. Adhikari, M- Economic Environment of Business, Sultan Chand & Sons

2. Alagh, Yoginder K- Indian Development, Planning and Policy, Vikas Publication
3. Aswathappa, K- Legal Environment of Business, Himalaya Publication
4. Chakravarty, S- Development Planning, Oxford University Press
5. Ghosh, Biswanath- Economic Environment of Business, Vikas Publication, New Delhi
6. Govt. of India- Economic Survey
7. Raj Agarwal and ParagDiwan, Business Environment; Excel Books
8. Cherunilam, Francis- Business Environment, Macmillan

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 Course Name: Research Methodology

Course Code: MGO-6203 Credit 4

Course Objectives: The objectives of this course are to familiarize students with basic of
research, research process and enable the participants in conducting research work and
formulating research synopsis and report.

Course Outcome: At the end of the course student would be able to;

S. No. Course Outcomes Cognitive level

1 Elaborate various concepts related to Research. Understand
2 Enumerate various kinds of research design & process Apply

3 Developadequate knowledge on measurement & Apply

scaling techniques as well as the quantitative data
analysis.
4 Demonstratevarious techniques of data analysis-and Understand
hypothesis testing procedures.
5 Articulate appropriate research ethics for doing Understand
meaningful research.

Block I: Research Formulation

Unit 1: Introduction, meaning of research,

Unit 2: Types, Role of research in important area and Process of Research,
Unit 3: Defining research Problems, Hypothesis Formulation.

Block II: Research Elaborated

Unit 4: Research Design, Research plan, Concept of sample, Sample size, various types of
sampling techniques.
Unit 5: Types of Data and Methods of its Collection; Questionnaire Design,
Unit 6: Precautions in preparation of questionnaire, Measurement scales.

Block III: Data Analysis and Interpretation-1

Unit 7: Processing and Analysis of Data by application of statistical tools,

Unit 8: Various kinds of charts and diagrams used in data analyses
Unit 9: Application of Data Analysis.

Block IV: Data Analysis and Interpretation-2

Unit 10: Hypothesis Testing (F-test, ANOVA, Chi –square test, t-test) ,
Unit11: Multivariate Statistical techniques- Multiple regression, discriminate analysis, Factor
analysis, Multivariate analysis of variance,
Unit 12: Conjoint analysis, Cluster analysis, Multidimensional Scaling, Role of computer in
research, Excel- A tool for statistical analysis, SPSS, Interpretation and conclusion.
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Block V: Report Writing

Unit 13: Report Writing, Significance of report writing, Steps in report writing,
Unit 14: Layout of research report, Types of reports; Appendices;
Unit 15: Bibliography, Characteristics of a good report; Precautions for report writing; Ethics
in business research.

Books Recommended/Suggested Reading

1. Kothari CR- Research Methodology, New Age Publication

2. Panneerselvam R- Research Methodology (PHI)
3. Cooper, Donald, Schindler, Pamela- Business Research (TMH)
4. Bill Taylor, Gautam Sinha, TaposhGhoshal- Research Methodology (PHI)

Course Name: Business Laws

Course Code: MGO-6204 Credit 4

Course Objective: To acquire knowledge and understanding of major business, commercial

and economic laws. The aim of this course is not just to teach Legal Regulatory framework,
but to develop students in such a way that they equip with appropriate skills in legal
requirements for managing business.

Course Outcome: At the end of the course student would be able to;

S. Course Outcomes Cognitive

No. level
1 Elaborate clear understanding for contracts and subsequently Understand
enter valid business propositions
2 Articulate legitimate rights and obligations under sale of goods Understand
Act, 1930.
3 Enumerate various legitimate rights and obligations under Analyze
Negotiable Instrument Act
4 Acquire skills to initiate entrepreneurial ventures as LLP or other Understand
new form of organisation which are widely used across the globe
5 Attain insights into various company proceedings through Apply
Companies Act-1956 & Company Act-2013

Block I: Contract Act, 1872

Unit 1: Definition & Classification of Contract, Essential elements of a Valid Contract,

Unit 2: Quasi Contract – Various Forms, Contingent contract,
Unit 3: Discharge & Breach of Contract, Remedies of breach of contract.

Block II: Sales of Goods Act, 1930

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 Unit 4: Contract of sale of Goods-Meaning, Essentials, etc.
Unit 5: Provisions relating to Conditions and Warranties, Provisions relating to Transfer of
Property
Unit 6: Ownership, Provisions relating to Performance of Contract of Sale- Rights and duties
of Unpaid Seller and Buyer.

Block III: The Negotiable Instruments Act, 1881

Unit 7: Negotiable Instruments- Meaning, Characteristics, Types, Parties- Holder and Holder
in Due Course;
Unit 8: Negotiation and types of endorsements, Dishonor of Negotiable Instruments and
Overdue Instrument,
Unit 9: Banker and Customer- Crossing of Cheques, Obligations of a Banker & a Customer,
Bouncing of Cheques, Liabilities of parties.

Block IV: Partnership Act, 1932

Unit 10: Definition, Formation, Types and Registration of Partnership,

Unit 11: Kinds, Rights and liabilities of Partners, Minor’s Status in Partnership Firm,
Unit 12: Dissolution of Partnership Firm.
Block V: The Companies Act, 1956 & 2013
Unit 13: Company- Definition, Meaning, Features and Types,
Unit 14: Incorporation of a Company- Memorandum & Articles of Association and their
Alteration;
Unit 15: Prospectus, Management of company- Directors and Meetings, Share capital-
Account and Audit, Winding up of companies.

Books Recommended/Suggested Reading

1. Kuchhal, M.C. (2007). Business Law, Vikas Publishing House, New Delhi.
2. Tulsian, P.C. (2007). Business Law, Tata McGraw-Hill Publications, New Delhi.
3. Kuchhal, M.C. (2007). Mercantile Law, Vikas Publishing House, New Delhi.
4. Singh Avtar (2008). Mercantile Law, Eastern Book Company, Lucknow.
5. Kapoor, N.D. (2008).Elementsof Mercantile Law, Sultan Chand & Sons Educational
Publishers, Delhi.

Course Name: Human Resource Management

Course Code: MGO-6205 Credit 4

Course Objective: The objective of the course is to familiarize the students about the
different aspects of managing people in the organizations from the stage of acquisition to
development and retention.

Course Outcome: At the end of the course student would be able to:
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 S. Course Outcomes Cognitive level
No.
1 Elaborate HRM and the role of HRM in effective business Understand
administration.
2 Identify the role that HRM has to play in manpower Apply
planning, job analysis and forecast the human resource
requirements.
3 Explain role of recruitment and selection in relation to the Understand
organization’s business and HRM objectives.
4 Identify job-based compensation scheme and performance Apply
management system and appraisals.
5 Visualize emerging horizons of HRM and also enduring Understand
international HRM, e-HRM, HRIS.

Block I: Introduction

Unit 1: Conceptual foundations; Human aspect of management; Human resource

Management- concept, scope and importance;
Unit 2: Competencies of HR manager- employer branding and competency mapping;
Unit 3: Changing role of HRM- workforce diversity, Technological change, restructuring and
rightsizing, empowerment; TQM; Management of ethics.

Block II: Human Resource Planning, Job Analysis, and Job Design

Unit 4: Assessing human resource requirements; Human resource forecasting;

Unit 5: Work load analysis; Job analysis; Job description and specifications;
Unit 6: Job design; Job characteristic approach to job design.

Block III: Recruitment, Selection, Training, and Development

Unit 7: Factors affecting recruitment; Sources of recruitment (internal and external);

Unit 8: Basic selection model; Psychological tests for selection; Interviewing; Placement and
induction; Job changes- Transfers, Promotions, and Separations;
Unit 9: An overview of training and development; Emerging trends in recruitment, selection,
and development.

Block IV: Compensation Management, Performance Appraisal, and Audit

Unit 10: Compensation Management- Job evaluation, base compensation and supplementary
compensation;
Unit 11: Innovations in compensation management- Pay band system, ESOP; Performance
appraisal- concept, traditional and modern methods.
Unit 12: MBO, 360 degree appraisal, 720 degree appraisal, behaviorally anchored rating
scale, balanced scorecard; Potential appraisal.

Block V: Emerging Horizons of HRM

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 Unit 13: International HRM, challenges of international HR managers; Green HRM; E-
HRM; HRIS (Human Resource Information System);
Unit 14: Human resource audit; Contemporary issues in human resource management
Unit 15: Moonlighting phenomenon, employee engagement, flexi timing, psychological
contract, managing protean career, layoffs.

Books Recommended/Suggested Reading

1. John Storey- Human Resource Management, Thomson Learning

2. R.S. Dwivedi- Managing Human Resources, Galgotia Publishing Company
3. Gary Dessler- Human Resource Management, Pearson Education
4. Aswathapa- Human Resource & Personnel Management, Tata McGraw Hill
5. Randy. L. Desimone, Jon & David Harris- Human Resource Development, Thomson.

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 Semester III

Course Name: Strategic Management

Course Code: MGO-7101 Credit 4

Course Objective: To expose students to various perspectives and concepts in the field of
Strategic Management. The course would enable the students to understand the principles of
strategy, formulation, implementation and control in organizations.

Course Outcome: At the end of the course student would be able to

S. No. Course Outcomes Cognitive level

1 Elaborate the basic concepts and principles of Understand
strategic.
2 Identify organizational strategies that will be Apply
effective in dynamic business environment.
3 Demonstrate effective application of concepts, tools Understand
& techniques to practical situations for diagnosing
and solving organisational problems.
4 Acquirecapability of making own decisions in Apply
dynamic business landscape
5 Visualize various strategies for managing global Understand
competition.

Block I: Strategy-Introduction

Unit 1: Concept, Levels at which strategy operates; Approaches to strategic decision making;
Mission and Purpose,
Unit 2: Objectives and Goals; Strategic Business Units (SBUs); Environmental Analysis &
Diagnosis: Environment and its components;
Unit 3: Environmental Scanning & Appraisal; Organizational Appraisal; Strategic Advantage
Analysis and Diagnosis.

Block II: Strategy and Structure

Unit 4: Structural considerations, Structures for strategies; Organizational design and change.
Unit 5: Functional Strategies-Marketing, Production& Operations, Personnel,
Unit 6: Financial, R&D plans and policies.

Block III: Strategy Formulation and Choice of Alternatives

Unit 7: Strategies- modernization, diversification, integration; Merger, take-over and joint

strategies;
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Unit 8: Turnaround, divestment and liquidation strategies; Process of strategic choice,
competitor and SWOT analysis;
Unit 9: Factors affecting; Generic competitive strategies- cost leadership, differentiation,
focus, value chain analysis.

Block IV: Strategy Implementation

Unit 10: Inter-relationship between formulation and implementation,

Unit 11: Issues in strategy implementation; Resource allocation,
Unit 12: Strategy Evaluation & Control: Overview and Techniques.

Block V: Global Issues in Strategic Management

Unit 13: Global challenges, Advantages & Disadvantages of international operations,

Unit 14: Communication differences across countries, worldwide tax rates & their impact,
Unit 15: Participation of international institutions for international business.

Books Recommended/Suggested Reading:

1. Bhattacharya, S.K. and N. Venkataraman- Managing Business Enterprises: Strategies,

Structures and Systems, Vikas Publishing House
2. Budhiraja, S.B. and M.B. Athreya- Cases in Strategic Management, Tata McGraw
Hill
3. Coulter, Mary K- Strategic Management in Action, Prentice Hall
4. David, Fred R- Strategic Management, Prentice Hall

Course Name: Organizational Behavior

Course Code: MGO-7102 Credit 4

Course Objective: The objective of the course is to enable students to develop a theoretical
understanding about organization structure and its behavior over time. The course will also
make them capable of realizing the competitiveness for firms.

Course Outcome: At the end of the course student would be able to:

Course Outcome Cognitive level

CO1: Understand the concepts of organizational behaviour and its relation with Understand
business management.
CO2: Explain concepts of individual behaviour i.e. perception, attitude etc. Explain
CO3: Demonstrate process involved in group behaviour i.e. group dynamics, group Demonstrate
decision making etc.
CO4: Describe the methods of leadership of a successful business owner/ manager. Describe
CO5: Explain the organization system and process for smooth business operations. Explain
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Block I: Introduction

Unit 1: Emergence of organizational behavior;

Unit 2: Management and OB; Hawthorne studies and human relations school;
Unit 3: Challenges and opportunities for organizational behavior; Positive organizational
behaviour.

Block II: Individual Behavior

Unit 4: Foundations of individual behavior; Perception; Attribution;

Unit 5: Personality; Attitude; Learning and Values;
Unit 6: Motivation – theoretical and practical dimension.

Block III: Group Behavior

Unit 7: Group dynamics; Cohesiveness and productivity;

Unit 8: Group decision making; managing organizational conflict;
Unit 9: Managing misbehaviour at work.

Block IV: Leadership

Unit 10: Influence, Power and Politics;

Unit 11: Leadership
Unit 12: Theoretical and practical dimension.

Block V: Organization System & Processes

Unit 13: Organization Structure – foundation and types;

Unit 14: Climate and Ethos;
Unit 15: Communication; Organizational effectiveness & performance, managing change.

Books Recommended/Suggested Reading:

1. Robbins, Stephen P. and Timothy A. Judge, Organizational Behaviour, Prentice -

Hall, New Delhi.
2. Robins S.P., and Mathew, M, Organisational Theory: Structure, Design and
Application, Prentice Hall of India Pvt. Ltd.
3. Luthans, Fred, Organizational Behaviour, McGraw-Hill, New York.
4. Sekaran, Uma, Organisational Behaviour: Text and Cases, Tata McGraw-Hill
Publishing Co. Ltd.

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 Course Name: Marketing Management

Course Code: MGO-7111 Credit 4

Course Objective:
The objective of this course is to train participants to apply concepts and techniques in
marketing so that they become acquainted with the duties of a marketing manager. More
specifically, they will be exposed to the development, evaluation, and implementation of
marketing management in a variety of business environments.

Course Outcome: At the end of the course student would be able to:

S.No. Course Outcomes Cognitive level

1. Elaborate various concepts related to marketing. Understand
2. Explain concepts related to Marketing Mix. Apply
3. Demonstrate process involved with product planning and Apply
price determination.
4. Describe process involved with promotion and distribution Analyze
strategy.
5. Explore contemporary issues in marketing. Understand

Block I: Introduction

Unit 1: Nature & Scope of Marketing, evolution of Marketing,

Unit 2: Marketing Environment. Segmentation, Targeting and Positioning & Differentiation
Strategies,
Unit 3: Marketing Organizations, Marketing Research

Block II: Product Management

Unit 4: Product, product levels, classifying products,

Unit 5: New Product Development, Product Differentiation,
Unit 6: Product Life Cycle, Branding, types of branding, Packaging & labeling

Block III: Pricing and Distribution

Unit 7: Concept of Pricing, Relationship between pricing and product cost,

Unit 8: Pricing objectives Pricing Policies and Methods,
Unit 9: Distribution Channel Management, Intermediaries, channel structure, managing
relationships in the channel.

Block IV: Promotion Mix decision

Unit 10: Marketing Communication, Advertising;

Unit 11: Sales Promotion, Publicity & Personal Selling,
Unit 12: Public Relations and Direct Marketing.
Block V: Emerging Trends in Marketing
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Unit 13: Marketing Ethics, (e-) marketing; (e-) services; (e-) Customer Relationship
Unit 14: Management; viral marketing,
Unit 15: Ambush marketing, green marketing.

Books Recommended/Suggested Reading:

1. Baines, Fill Page and Sinha; Marketing 2013

2. Marketing Management – Philip Kotler (Pearson)
3. Fundamentals of Marketing – Stanton
4. Marketing Management – V S Ramaswamy and S Namakumari (Macmillan)

Course Name: E-Marketing

Course Code: MGO-7112 Credit 4

Course Objective: This course is designed to impart the students with the knowledge,
concepts and skills needed in marketing through digital channels. The course seeks to
familiarize the participants with the concepts and techniques applicable to digital marketing.
The aim of this course is not just to teach E- Marketing but to develop students in such a way
that they equip with adequate skills in E-Marketing for managing business.

Course Outcomes: The successful completion of this courseshall enable the student to:

S. No. Course Outcomes Cognitive level

1 Enumerate basic difference and similarities between Understand
non-digital and digital marketing
2 Examine consumer behaviour towards digital media. Apply
3 Identify and develop digital strategies for Digital Apply
Market
4 Explain basic concepts of social media marketing. Understand

5 Identify various tools for social media, web analytics Understand

Block I: Internet penetration and E-marketing

Unit 1: Characteristics of Internet: Web 1.0, Web 2.0 and Web 3.0; Social media;
Unit 2: Similarities and differences between online and offline marketing; Internet Marketing
in India;
Unit 3: Business response to emerging digital revolution; Digital devices, platforms, media,
data and technology.

Block II: Digital marketing strategy; Digital conversion funnel

Unit 4: Customer acquisition, conversion and retention;

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Unit 5: Acquisition: search engine optimization; paid advertising, search advertising, display
advertising,
Unit 6: Social media marketing, email marketing; measuring success of search engine
optimization, mapping search engine journey; on page and off page search engine
optimization.

Block III: Online consumer behaviour: decision making process

Unit 7: Problem recognition, information search, evaluation, choice and post purchase
behaviour;
Unit 8: Online consumer segmentation; online marketing mix;
Unit 9: Consumer segments and targeting; User experience.

Block IV: Social Medial analytics: data type and collection

Unit 10: Structured and semi-structured data, social media metrics, social medial ROI,
Unit 11: Social networks and social network analysis; Social media analytics with
unstructured data: text mining,
Unit 12: Social customer relationship management, text mining for communication and
reputation management; Big data, Internet of things.

Block V: Mobile Marketing, E-marketing; Internet marketing strategy: content

marketing

Unit 13: Mobile Marketing,

Unit 14: E-marketing;
Unit 15: Internet marketing strategy: content marketing.

Suggested Readings:

1. Aslam K (2017). The 7 Critical Principles of Effective Digital Marketing. Arizona:

Scottsdale, The Stone Soup Hustler Publication.
2. Bly R.W. (2018). The Digital Marketing Handbook. Entrepreneur Press.
3. Giovannoni, E (2018). The Digital Marketing Planning. Brisbane: Chasefive.com.
4. Maity, M (2017). Internet Marketing. New Delhi: Oxford University Press
5. Rayan D and Russ, H (2017). Digital Marketing for Dummies. NJ: John Wiley.

Course Name: Retail Management

Course Code: MGO-7113 Credit 4

Course Objective: The main objective of course is to providing insights on retail operations.
This will enable the students to become good retail planners and decision makers and help
focus on change and adaption to change.

Course Outcomes: The successful completion of this course shall enable the student to:

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 S. No. Course Outcomes Cognitive level
1 Identify the basic concepts related to functioning of retail Understand
sector in India
2 Elaborate main drivers of growth in retail industry of India Understand
3 Analyse issues relating to situational analysis in retail Apply
industry in India. .
4 Explain various strategies of managing retail business in Understand
India.
5 Visualize various issues emerging in international retailing. Analyze

Block I: Introduction

Unit 1: Overview, Evolution of Retailing, cycle of Retailing, Functions of retailing;

Unit 2: Building and sustaining relationships, Structural change, Retailing Market structure,
Unit 3: Planning and development, process, Drivers for growth in retail.

Block II: Situational analysis

Unit 4: Types of retail outlets: Retail institutions by ownership, store-based strategy mix;
non-store-based, and other forms of nontraditional retailing,
Unit 5: Targeting customers and gathering information; Communicating with customers;
Promotional strategies,
Unit 6: Affecting factors in communication for growth,Choosing a store location: Trading-
area analysis; Site selection; Store design and layout-Objectives.

Block III: Managing retail business

Unit 7: Importance of HRM in retailing,

Unit 8: Retail organization and HRM; Operations management: financial and operations
dimensions;
Unit 9: Managing retail services; Service characteristics; Value and lifestyle profiles of
Indian shoppers.

Block IV: Delivering the product

Unit 10: Retail Information Systems; Merchandise management, developing and

implementing plans,
Unit 11: People in retailing, Merchandise plans for basic stock,
Unit 12: Negotiation in retail, display of merchandise, pricing, Factor affecting in price
setting, Bases of pricing.

Block V: International retailing

Unit 13: Internationalization and Globalization; Shopping at World stores; Going

International;
Unit 14: The Internationalization process; Culture, business and international management,
FDI in retails,
Unit 15: Retailing in US and India, Importance of culture for retailing at global level.

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 Books Recommended/Suggested Reading

1. Berman B and Evans J R- Retail Management (Pearson Education)

2. Michael Lervy M and Weitz B W- Retailing Management (Tata McGraw-Hill)
3. Newman A J and Cullen P- Retailing: Environment and Operations (Vikas)
4. Varley R and Rafiq M- Principles of Retail Management (Palgrave)
5. LaMBA- The Art of Retailing (Tata McGraw-Hill)

Course Name: Financial Management

Course Code: MGO-7121 Credits: 4

Course Objectives:
To help the students to develop cognizance of the importance of Financial Management in
corporate valuation.

Course Outcome: At the end of the course student would be able to;

S. No. Course Outcomes Cognitive level

1 Elaborate the core concepts and techniques of Understand
financial management.
2 Enumerate various techniques related to valuation of Apply
assets.
3 Demonstrateability to conduct discounted cash flow Understand
analysis and estimate a company’s cost of capital.
4 Evaluate various Capital Structure Theories and Understand
Policies for business decisions.
5 Analysis of working capital needs of the company Analyze

Block I: Nature of Financial Management

Unit 1: Scope of Finance; Finance Function; Finance Manager’s role;

Unit 2: Role of Finance Manager; Financial Goal:
Unit 3: Profit Maximization V/s Wealth Maximization; Agency Problem; Emerging role of
Finance Manager

Block II: Valuation

Unit 4: Time Preference for money; Future Value; Sinking Fund; Present Value;
Unit 5: Valuation of Bonds and Shares: Basics of Bond Valuation,
Unit 6: Valuation of ordinary Shares, Valuation of Preference Share; Linkages between
Share Price, Earning and Dividends.

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 Block III: Cost of Capital, Operating, Financial Leverage and CoMBIed Leverage

Unit 7: The concept of opportunity cost of capital; Cost of Debt, Preference Capital and
Equity Capital;
Unit 8: The weighted Average Cost of Capital; CAPM V/s Dividend Growth Model;
Unit 9: Financial, operating and CoMBIed Leverage- Concept and Measurement.

Block IV: Capital Structure Theories and Policy

Unit 10: Relevance of Capital Structure: NI and Traditional approach;

Unit 11: Irrelevance of Capital Structure: NOI Approach and MM hypothesis without taxes;
Unit 12: The tradeoff theory; Determinants of an appropriate Capital structure, Dividend
Theory and Policy.

Block V: Management of Working Capital & Inventory Management

Unit 13: Meaning, significance and types; Methods of assessing Working Capital
requirements;
Unit 14: Norms of Bank Finance; Sources of Working Capital and factors affecting it;
Unit 15: ABC Analysis, EOQ Model, Safety Stock, Lead Time, etc.

Books Recommended/Suggested Reading

1. Pandey, I.M ; Financial Management, Vikas Publishing House, New Delhi

2. Tulsian, P.C ; Financial Management, S. Chand & Co, Delhi
3. Chandra, Prasanna (2008)- Financial Management, Tata McGraw Hill, New Delhi
4. Khan & Jain: Financial Management, Tata McGraw Hill, New Delhi
5. Brealey, Richard A and Steward C. Myers (2006)- Corporate Finance, McGraw Hill

Course Name: Security Analysis & Portfolio Management

Course Code: MGO-7122 Credit 4

Course objectives: To provide insight about the relationship of the risk and return and how
risk should be measured to bring about a return according to the expectations of the investors
and Portfolio management practices in India. Also, to familiarize the students with the
fundamental and technical analysis of the diverse investment avenues.

Course Outcome: After completing the course, the student shall be able to:

Course Outcome Cognitive level

1: Describe the Investment concept. Understand
2: Discuss the Fixed Income Securities Analyze
3: Describe the fundamental analysis Understand
4: Explain the technical analysis. Evaluate
5: Know the basic concepts of Portfolio Analysis and Selection Understand
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 Block I: Investment Concepts

Unit 1: Investment Styles- Active and Passive Investment Styles; Momentum, Growth and
Value
Unit 2:Speculation; Gambling; Shorting; Trading; Hedging; Diversification;
Unit 3: Immunization; Arbitrage; Leveraging; margin Trading; ethical Investment

Block II: Fixed Income Securities

Unit 4: Bond Prices and Yields- Present Value Model of bond valuation,
Unit 5: Different bond- yield and return measures, The yield curve- Types, Interpretation and
factors affecting it,
Unit 6: Theories related to yield curve, Duration and fixed income derivatives

Block III: Fundamental Analysis

Unit 7: Perfect Capital Markets; Efficient Market Hypothesis; Top- down V/s Bottom- up
approach of fundamental analysis,
Unit 8: Economic Analysis- Main Macro Economic Variables, business cycles, Inter-
Industry and Inter- Firm analysis; Industry Analysis- Industry Life Cycle,
Unit 9: Effect of business cycles on industries, Role of external factors, Demand- Supply
analysis, Role of Pricing practices, Key factors of success, major types of risk faced by
business

Block IV: Technical Analysis

Unit 10: Basic Philosophy, The Dow Theory, Select major chart patterns- Japanese
Candlestick Charting,
Unit 11: Reversal Pattern in Japanese Candlestick Charting, Head and Shoulder Pattern,
Double Top Formation, Rounding Top Formation,
Unit 12: Bar Charts, Points and Figure Charts, Relative Strength Index, Bollinger Bonds,
Elliot Wave Theory, Candlestick analysis

Block V: Portfolio Analysis and Selection

Unit 13: Portfolio Possibilities Curve, Efficient Frontier, Single Index Model, Multi Index
Model,
Unit 14: Constructing the optimal portfolio using single index model, single index with
shorting and constant correlation model,
Unit 15: Role of skewness, Beta (β), Capital Asset Pricing Model- Efficient Portfolios, other
portfolios, CAPM assumptions, Arbitrage pricing model

Books Recommended/Suggested Reading:

1. Amling: Fundamentals of Investment Analysis, Prentice Hall

2. Bhalla: Investment Analysis, S. Chand & Co
3. Chandratre, K.R. Capital Issue, SEBI & Listing, Bharat Publishing House
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4. Fabozzi, Frank J: Investment Management, Prentice Hall, International Edition
5. MachiRaju, H.R.: Merchant Banking; Viley Eastern Ltd
6. MachiRaju, H.R.: Working of Stock Exchanges in India; Wiley Eastern Ltd

Course Name: Management of Financial Institutions & Services

Course Code: MGO-7123 Credit 4

Course Objective: To encourage the acquisition of knowledge and skills relating to

application of accounting concepts and techniques for business decisions, short-term and
long-term/strategic decision-making models, cost management ideas along with budgeting
and associated performance measurement practices.

Course Outcomes: After completing the course, the student shall be able to:

Course Outcome Cognitive level

CO1 - Describe the meaning and scope of financial markets as well Understand
as institutions in India.
Understand
CO2 – Discuss the concepts of Money Market and Capital Market
CO3 - Detail the Commercial Banking and its Current Understand
developments.
CO4 - Explain concept of Non-Banking Financial Companies Understand
(NBFC’s)
CO5 - Examine the Financial Services Industry Analyze

Block I: Introduction

Unit 1: An Introduction to Financial System, Components, Financial System and Economic

Development,
Unit 2: Financial Inter-mediation, An overview of Indian Financial System since 1951,
Unit 3: Financial Sector Reforms since liberalization 1990-91.

Block II: Financial Markets & Capital Markets

Unit 4: Financial Markets: Money Market – functions, organisation and instruments. Role of
central bankIn money market.
Unit 5: Indian Money Market – an overview. Capital Markets –Introduction, role and
functions. Components of Capital market. Cash markets- Equity and Debt, Depository
(NSDL, CDSL).
Unit 6: Primary and Secondary Markets –NSE, BSE, NIFTY, SENSEX. Role of Stock
Exchanges in India. SEBI and Investor Protection.

Block III: Financial Institutions I

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Unit 7: Financial Institutions: Commercial banking – introduction, classification, its role in
financing
Unit 8: Commercial and consumer, recent developments like MUDRA financing,
Unit 9: Problem of NPAs, Bankruptcy and insolvency Act, Financial Inclusion.

Block IV: Financial Institutions II

Unit 10: Life and non-life insurance companies in India:

Unit 11: Public and private. Mutual Funds – Introduction and their role in capital market
development.
Unit 12: Types of mutual fund schemes (open ended vs close ended, Equity, Debt, Hybrid
schemes and ETFs. Non-banking financial companies (NBFCs).

Block V: Financial Services Industry

Unit 13: Overview of financial services industry. Merchant Banking – pre and post issue
management,underwriting. Regulatory framework relating to Merchant Banking in India.
Unit 14: Leasing and Hire Purchase, Consumer and Housing Finance, Venture Capital
Finance, Factoring Services,
Unit 15: Credit Rating, Financial Advisory and Portfolio Management Services.

Books Recommended/Suggested Readings:

1. Bhole, L.M., Financial Markets and Institutions. Tata McGraw Hill Publishin Company.
2. Kumar, V., Gupta, K., Kaur, M., Financial Markets, Institutions and Financial Services,
Taxmann’s Publications.
3. Khan M.Y. and Jain, P.K Financial Services, Tata McGraw Hill.

Course Name: Industrial Relations & Labour Enactments

Course Code: MGO-7131 Credit 4

Course Objective: This course is designed to impart the participants with the knowledge,
concepts and skills needed in industrial relations management. Industrial relation aims at
maintaining healthy, harmonious and cordial relationship between the employees and
management and amongst the employees. The course seeks to familiarize the participants
with the concepts and techniques of Industrial relations.

Course Outcomes: The successful completion of this courseshall enable the student to:

S. No. Course Outcomes Cognitive level

1 Enumerate conceptual understanding of various Understand
constituents of Industrial Relations.
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 2 Elaborate role of trade unions in maintaining harmonious Identifying
industrial relationship.
3 Identify and develop understanding various labour Apply
problems and their solutions
4 Acquire knowledge of various labour legislatives Understand
5 Identify various tools of human welfare in industrial Analyze
climate.

Block I: Overview of Industrial Relations

Unit 1: Concept, Nature, Objectives of Industrial Relations;

Unit 2: Role of State; Employers’ Organization; ILO in IR,
Unit 3: Central Organisations of Indian Trade unions: INTUC, AITUC, HMS and UTUC.

Block II: Trade Unions

Unit 4: Origin and growth, unions after independence, in the era of liberalisation;
Unit 5: Concept, objectives, functions and role of Trade Unions in collective bargaining;
Unit 6: Workers’ participation in management; Problems of Indian Trade Unions. Main
provisions of the Trade unions Act, 1926

Block III: Labour problems

Unit 7: Discipline and misconduct; standing orders,

Unit 8: Grievance handling procedure; Labour turnover; Absenteeism;
Unit 9: Industrial accidents and Industrial unrest; Industrial Dispute Act, 1947; Industrial
Dispute Settlement Machinery in India.

Block IV: Labour legislations

Unit 10: National Wage Policy,

Unit 11: Minimum Wages Act 1948, Payment of Bonus Act, 1965;
Unit 12: The Equal Remuneration Act, 1976

Block V: Health, Safety, Security and Labour Welfare

Unit 13: Industrial Health & Safety;

Unit 14: The Factories Act, 1948; Workmen’s Compensation Act, 1923;
Unit 15: Employees’ State Insurance Act, 1948; Payment of Gratuity Act, 1972; Employees
Provident Fund Act.

Books Recommended/Suggested Reading

1. Monappa A- Industrial Relations (Tata McGraw-Hill)

2. Sinha- Industrial Relations, Trade Unions, and Labour Legislation (Pearson Education)
3. Mamoria CB, Mamoria, Gankar- Dynamics of Industrial Relations (Himalayan Publication)
4. ND Kapoor, Industrial Relations and Labour Legislation
Course Name: Global HRM
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Course Code: MGO-7132 Credit 4

Course Objective: The objective of the course is to acquaint the students with the concepts
and strategies of international human resource management and to enhance their skill to
effectively manage human resource in international perspective.

Course Outcome: At the end of the course student would be able to

S. No. Course Outcomes Cognitive level

1 Explain HRM issues in international contexts Understand
2 Analyze role that international culture and diversity in Apply
managing business
3 Demonstratevarious issues related toselection process, Understand
expatriate management and repatriation.
4 Identify various concepts related to international Apply
training, compensation and appraisal.
5 Visualize emerging issues related to international Analyze
mergers and industrial relations.

Block I: Introduction

Unit 1: Introduction to Global Human resource management;

Unit 2: IHRM in International Firms -the framework; Cross national differences in personnel
and organizations- cultural factor in human resource policies;
Unit 3: Complexities and issues in managing human resource across countries; International
HRM department and functions; Models of Global HRM.

Block II: International Cultural Environment

Unit 4: The concept of culture, comparison of cross-cultural behaviour,

Unit 5: managing diversity- causes of diversity, the paradox of diversity,
Unit 6: Cultural orientation in international business, emic vs. etic dilemma- cultural
uniqueness vs. pan-culturalism.

Block III: International Staffing

Unit 7: Hiring– sources of international human resource power; Staffing for international
operations; Selection strategies for overseas assignments;
Unit 8: Hiring HCN‟s and TCN‟s; International transfers; Expatriate management-
Unit 9: Problems of repatriation of overseas expatriates and strategies to tackle these
problems.

Block IV: Training, Development and Compensation in International Perspective

Unit 10: Training and development for expatriates; Training and development for
international staff

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Unit 11: Compensation in international perspective- factors, package, methods and trends;
International reward system;
Unit 12: Motivation in cross-cultural context; Multinational performance appraisal – criteria
and process, performance management.

Block V: Industrial Relations and Other Issues in IHRM

Unit 13: A framework for international industrial relations; Employees participation –

practices in various countries; Cross border ethics management;
Unit 14: Designing organizations for dynamic international environment; Comparative study
of HRM practices in major global economies;
Unit 15: HRM in cross border mergers and acquisitions; Joint ventures, alliances and SMEs;
IHRM trends- complexities, challenges, and choices in future.

Books Recommended/Suggested Reading

1. Aswathappa, K. and Dash, S. (2008). International human resource management.

India: Mc Graw Hill Education.
2. Barlett, Christopher and Sumantra, Ghoshal (1998). Managing Across Borders: The
Transnational Solution. Harvard Business School Press.
3. Dessler, G. &Varkkey, B. (2008). Human resource management. Delhi: Pearson
Education
4. Dowling, Peter J., Festing M. & Engle, A.D. (2013). International Human Resource
Management. Cengage Learning.

Course Name: Negotiation & Counseling

Course Code: MGO-7133 Credit 4

Course Objective: The objective of this course is to provide insights into handling
behavioral issues at work place by developing counselling skills. It is also intended to
facilitate a Describing of the structure and dynamics of negotiation.

Course Outcomes: After completing the course, the student shall be able to:

Course Outcome Cognitive Level

CO1: Identifythe basic concept Counselling. Apply
CO2: Describe Techniques of Counselling. Understand
CO3: Evaluate the problems of Counselling. Evaluate
CO4: Determine the nature and need for negotiation. Evaluate
CO5: Cope the role of negotiation. Evaluate

Block I: Introduction to Counseling

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Unit 1: Counselling: Introduction, Approaches to Counselling,
Unit 2: Goals and Process of Counselling; Counselling Procedures and Skills,
Unit 3: Organizational Application of Counselling Skills.

Block II: Techniques of Counseling

Unit 4: Changing Behaviours through Counseling;

Unit 5: Specific Techniques of Counseling; Role conflicts of Managers and Counselling.
Unit 6: Application of Counseling in Specific

Block III: Organizational Situations

Unit 7: Organizational Situations: Dealing with problem Subordinates;

Unit 8: Performance Management; Alcoholism and Other Substance Abuse.
Unit 9: Ethics in Counseling.

Block IV: Introduction to Negotiation

Unit 10: Negotiation: Introduction, Nature and need for negotiation, negotiation process,
Unit 11: Types and styles of negotiation; strategies and tactics; barriers in effective
negotiation
Unit 12: Communication Style, Breaking Deadlocks.

Block V: Ethics in negotiation

Unit 13: Role of trust in negotiations; negotiation and IT
Unit 14: Ethics in negotiation; cultural differences in negotiation styles
Unit 15: Gender in negotiations; context of mediation; negotiation as persuasion.

Books Recommended/Suggested Readings

1. Singh Kavita - Counselling Skills for Managers (PHI)

2. Carroll, M.: Workplace counseling, Sage Publication.
3. Kottler, J. A., & Shepard, D. S.: Introduction to counselling: voices from the field,
USA: Cengage Learning.
4. Moursund, J.: The Process of counselling and therapy, New Jersey: Prentice Hall.

Semester IV
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 Course Name: Business Ethics and Corporate Governance

Course Code: MGO-7201 Credit 4

Course Objective: The purpose of this course is to develop the understanding about the role
of corporations in society and boards‟ role in keeping oversight on the functioning of the
company, global developments in Governance and Corporate Citizenship.

Course Outcome: At the end of the course student would be able to:

S. No. Course Outcomes Cognitive level

1 Elaborate various concepts of Ethics, morals and values Understand
to Students.
2 Enumerate basic understanding of various ethical theories Understand
and approaches
3 Identify impact of corporate governance on Business Apply
4 Examine role of various board committees, their Analyze
composition and responsibilities.
5 Visualize various ethical issues such as conflicts of Understand
interest and insider trading

Block I: Introduction

Unit 1: Introduction to Ethics, Morals & Values,

Unit 2: Ethical Theories and Approaches– Teleological, Deontological,
Unit 3: Virtue and system development theories; Conflict between moral demands and
interest and Ethics in work.

Block II: Ethics in Business

Unit 4: Ethical Aspects in Marketing, Finance, HRM; Global Business Ethics.

Unit 5: Meaning of corporate philanthropy, CSR-an overlapping concept, corporate
sustainability reporting,
Unit 6: CSR through triple bottom line, CSR and business ethics, CSR and corporate
governance, environmental aspect of CSR, CSR models; drivers of CSR, global reporting
initiatives.

Block III: Corporate Governance

Unit 7: Terminology: Company, corporate governance, promoter, shareholders, directors,

managers, chairman, CEO, stakeholders;
Unit 8: Type of Directors: Insider and outsider, executive and non-executive, independent,
nominee; Ownership and Control; Theories and development of corporate governance;
Models: Types and basis of adoption;
Unit 9: Principals of corporate governance; Implications of corporate scams; Global
corporate governance movement.
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 Block IV: Role Players

Unit 10: Role of Board of Direct Role of board; Board composition, independence, and
committees; Board leadership: Splitting chairman and CEO, CEO succession, lead director;
Unit 11: Board processes and meetings, Building professional Boards – Directors selection,
executive compensation and stock option, directors‟ training and competence, board
diversity, board evaluation;
Unit 12: Boards oversight of CEO, Auditors, SEBI and Government; SEBI guidelines and
clause 49; Growth of Corporate Governance in India.

Block V: Business Ethics and Corporate Governance

Unit 13: Introduction, Importance and need for Business Ethics in Indian Context,
Unit 14: Roots of unethical behavior and issues,
Unit 15: Corporate governance ethics.

Books Recommended/Suggested Reading:

1. Fernando A.C - Corporate Governance: Principles, Policies and Practices – Pearson

2. Murthy CSV – Business Ethics: Himalaya
3. Velasquez – Business Ethics: Concepts and cases – Pearson/PHI

Course Name: Global Business Management

Course Code: MGO-7202 Credit 4

Course Objective: To expose students to various perspectives and concepts in the field of
Global Business Management.

Course Outcome: At the end of the course student would be able to:

S. No. Course Outcomes Cognitive level

1 Elaborate characteristics and components of Global business Management Understand
2 Enumerate internationalization process and managerial implications of Understand
internationalization.
3 Assess economic, political, cultural, legal, technological and competitive Apply
environments and its influence on international markets.
4 Identify various concepts and theories of Foreign Direct Investment. Analyze

5 Acquire knowledge of multilateral trade agreements and use it in decision Understand

making.

Block I: Globalization and International Management

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 Unit 1: Introduction to Global Business, Concept of globalization and international
Management,
Unit 2: Reasons for going International, Stages in the Internationalization of Business,
Unit 3: Global Challenges; Global Business Theories.

Block II: International Marketing Environment and Marketing Strategy

Unit 4: An overview of International Business Environment:

Unit 5: Economic Environment; Political environment; Legal environment;
Unit 6: Demographic Environment; Socio-Cultural Environment in Global perspective and
International Marketing & Intelligence system.

Block III: Foreign Direct Investment-Theory and Application

Unit 7: Nature of FDI, Forms of FDI, Modes of FDI Entry, Theories of FDI,
Unit 8: FDI Theories for Emerging Market Firms,
Unit 9: Effects of Foreign Direct Investment, Foreign Investment in India, Outbound Indian
FDI.

Block IV: Regional Economic Integration

Unit 10: Levels of Economic Integration: Free Trade Area;

Unit 11: The Customs Union; The Common Market; The Economic Union;
Unit 12: The Political Union; Effects of Integration; Regional Trading Agreements.

Block V: Trade and Investment Regulations

Unit 13: Basic principles of Multilateral Trade Negotiations;

Unit 14: General Agreement on Tariffs and Trade; GATT; WTO; TRIPS; TRIPS; GATS;
GATT
Unit 15: WTO-Differences; WTO and India.

Books Recommended/Suggested Reading

1. Justin Paul & Rajeev Aserkar: Export -Import Management; Oxford University Press, New
Delhi.
2. Rakesh Mohan Joshi: International marketing, Oxford University.
3. Sumati Varma: International Business “Concept, Environment& Strategy”, Ane Books Pvt.
Ltd., New Delhi
4. Vyuptakesh Sharan: International Business “Concept, Environment and Strategy”, Pearson
Education.

Course Name: Consumer Behavior & Marketing Communication

Course Code: MGO-7211 Credits 4

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Course Objective: Marketing involves decision making in areas like product, pricing,
branding, distribution, and promotion. Consumers and customers subjected to these decisions
with an aim to extract desired response. Marketing effectiveness can be significantly
improved if these decisions based on consumer insights. Marketing success depends on a
thorough understanding of why do consumers behave the way they do to marketing stimuli?
The course aims to equip the participants to view marketing phenomena from a customer’s
perspective.
Course Outcome: After completing the course, the student shall be able to:

Course Outcome Cognitive Level

CO1 - Identify the key concepts and theories of consumer Remember
behaviour.
CO2 – Describe psychological theories relevant for describing Understand
consumer behaviour.
CO3 - Describe the group dynamics and consumer reference groups. Understand
Understand
CO4 - Define Integrated Marketing Communication.
CO5 - Develop appropriate marketing strategies Advertising and
Apply
Media Planning.

Block I: Introduction to consumer behaviour

Unit 1: Marketing success and failure and consumer behaviour:

Unit 2: Manager and consumer perspectives, strategy consistency and inconsistency
Unit 3: Consumer behavior models: Mapping consumer’s mind, deterministic and
probabilistic approaches, Howard and Sheth, Nicosia and Engle and Blackwell model.

Block II: Consumer involvement

Unit 4: Consumer involvement: perceived risk, antecedents and consequences Consumer

decision making:
Unit 5: Psychology of simplification, elaborate to routine buying Habit: loyalty, inertia and
strategic implications for incumbent and entrant.
Unit 6: Consumer perception and knowledge: categorization process and discrimination,
Types of thresholds, consumer memory network, Consumer learning: connectionist and non-
connectionist approaches.

Block III: Consumer Motivation

Unit 7: Motivation and drive: theories and means and end chain, Hierarchical value mapping.
Personality and self-concept influence:
Unit 8: Personality theories, Freud, Jung and Trait theories, consistency hypothesis,
personality and image,
Unit 9: Measurement of personality and self-image, creating aspiration brand

Block IV: Integrated Marketing Communication

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 Unit 10: Marketing Communication: Meaning and its objectives, Integrated Marketing
Communication (IMC): concepts and process, IMC promotion Mix,
Unit 11: Advertising - Meaning, objectives its role and functions, Classification of
advertising, economic, social and ethical issues in advertising,
Unit 12: DAGMAR approach, STP strategies in advertising, Advertising Agencies,

Block V: Advertising and Media Planning

Unit 13: Process in Advertising

Unit 14: Advertising Creativity
Unit 15: Media Planning and Strategy

Books Recommended/Suggested Reading:

1. Berman B and Evans J R- Retail Management (Pearson Education)

2. Michael Lervy M and Weitz B W- Retailing Management (Tata McGraw-Hill)
3. Blackwell, R. D., Miniard, P. D., & Engle, J. F. (2009). Consumer behaviour. USA:
Thomson-South Western.
4. Evans, M., Jamal, A., &Foxall, G. (2009). Consumer behaviour (2nd ed.). New Jersey: John
Wiley & Sons.

Course Name: Marketing of Services

Course Code: MGO-7212 Credit 4

Course Objective: The purpose of this course is to familiarize the students with the role of
Marketing of Services.

Course Outcome: At the end of the course student would be able to:

S. No. Course Outcomes Cognitive level

1 Explains the basic concepts about services. Understand
2 Define the marketing mix in terms of service sector. Understand

3 Expresses scales related service quality and Apply

productivity.

4 Identify various Strategies in services marketing Analyze

5 Acquire knowledge of recent trends in marketing of Understand

services.

Block I: Introduction of Services Marketing

Unit 1: Concept, characteristics of services, service marketing triangle, purchase process of

service marketing, challenges of services.
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 Unit 2: Goods V/S services marketing
Unit 3: Consumer behaviour, positioning a service in Marketplace

Block II: Service Delivery

Unit 4: Service product price mix, promotion and communication mix, Place/ distribution of
services people, Physical evidence.
Unit 5: Branding of services problem and solutions
Unit 6:Options for Service Delivery

Block III: Service quality and productivity

Unit 7: Improving service quality and productivity

Unit 8: Service quality GAP model, Benchmarking, Measuring service quality
Unit 9: Defining productivity improving productivity

Block IV: Strategies in services marketing

Unit 10: International and global strategies in services marketing

Unit 11: Factors favoring transactional strategy,
Unit 12: Elements of transactional strategy

Block V: Recent trends in marketing of services

Unit 13: Recent trends in marketing of services

Unit 14: Ethics in service marketing
Unit 15: Unethical practices in service sector

Books Recommended/Suggested Reading:

1. Verma H.V.: Marketing of Services, Global Business Press. New Delhi.

2. Nargundhar: Services Marketing Tata McGraw-Hill New Delhi
3. Rao: Services Marketing Pearson, New Delhi
4. Verma: Services Marketing Pearson, New Delhi

Course Name: Sales & Distribution Management

\

Course Code: MGO-7213 Credit 4

Course Objective:
The purpose of this course is to familiarize the students with the role of sales & Distribution
Management.

Course Outcomes: After completing the course, the student shall be able to:

Course Outcome Cognitive Level

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 CO1 - Describe the objectives and Scope of Personal Selling. Understand
CO2 – Detail market potential and sales forecasting methods. Understand
CO3 - Evaluate sales Budget and distribution plans Evaluate
CO4 - Explain distribution with other marketing variables. Evaluate
CO5 - Explain diverse variables affecting the sales & distribution
Evaluate
function.

Block I: Introduction to Sales Management

Unit 1: Introduction to Sales Management: Concept,

Unit 2: Evolution of sales function, Objectives of sales management positions,
Unit 3: Functions of Sales manager and their relation with other executives..

Block II: Salesmanship

Unit 4: Salesmanship: Theories of personal selling,

Unit 5: Types of Sales executives, Qualities of sales executives,
Unit 6: Personal selling process, Showroom & exhibition,.

Block III: Sales Organization and Relationship

Unit 7: Sales Organization and Relationship: Purpose of sales organization, Types of sales
organization structures,
Unit 8: Sales department external relations, Distributive network relations.
Unit 9: Sales Force Management: Recruitment and Selection, Sales Training, Sales
Compensation...

Block IV: Distribution channels

Unit 10: Distribution Planning, Role and Function of Intermediaries;

Unit 11: Selection and Motivation of Intermediaries;
Unit 12: Vertical & Horizontal Marketing; Channel Conflict

Block V: Distribution System and Logistics

Unit 13: Distribution System and Logistics, Physical Distribution System; Different Modes
of Transport in India;
Unit 14: Logistics– Functional Areas; Distribution Costs,
Unit 15: Supply Chain Management.

Books Recommended/Suggested Reading:

1. Donaldson B- Sales Management: Theory and Practice (Palgrave)
2. Sahu P K and Raut K C- Salesmanship and Sales Management (Vikas)
3. Spiro- Sales Management (Tata McGraw-Hill)
4. Davar R S- Salesmanship and Publicity (Vikas)
Course Name: Corporate Financial Restructuring

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Course Code: MGO-7221 Credit 4

Objectives: The course aims to facilitate understanding of corporate merger and acquisition activity,
restructurings.
Course Outcomes: After completing the course, the student shall be able to:

Course Outcome Cognitive Level

CO1 - Describe the Corporate Finance & Restructuring. Understand
CO2 – Describe the dimensions of Mergers and Acquisitions Understand
CO3 - Understand the valuation aspects of Corporate Restructuring Understand
CO4 - Explain different approaches of valuation. Evaluate
CO5 - Explain dimensions of Corporate Restructuring Financial
Evaluate
Restructuring.

Block I: Introduction to Corporate Finance & Restructuring

Unit 1: Overview of Corporate Finance & Restructuring Financial Strategy and Planning,
Unit 2: Risk Evaluation and Capital Budgeting, Dividend and Retention Policies, Designing
Capital Structure
Unit 3: Introduction to corporate restructuring, different forms, motives & applications of
corporate restructuring,

Block II: Mergers and Acquisitions

Unit 4: Dimensions of Mergers and Acquisitions Mergers & acquisitions concept, types and
process, Accounting for Mergers & Demergers,
Unit 5: Regulatory frame work of mergers and acquisitions.
Unit 6: Cross-Border Mergers & Acquisitions.

Block III: Valuation

Unit 7: Valuation Aspects of Corporate Restructuring Methods of payment for M & A and
Calculations of exchange ratio,
Unit 8: Fundamental and methods of business valuation,
Unit 9: Calculations of financial synergy and return,

Block IV: Approaches of valuation

Unit 10: Different approaches of valuation

Unit 11: Comparable Company & transaction analysis method,
Unit 12: DCF, Real Option method, Formula approach for valuation and other important
methods of valuation

Block V: Dimensions of Corporate Restructuring Financial Restructuring

Unit 13: Dimensions of Corporate Restructuring Financial Restructuring & Divestiture,

Unit 14: Funding Options for M&A. Strategic Alliances & Joint Ventures,
Unit 15: Employee Stock Ownership, Going Private & Leveraged Buyouts
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Books Recommended/Suggested Readings:

1. Corporate Restructuring, Bhagaban Das and Debdas Raskhit, Himalaya, Latest Edition
2. Financial Management, M Y Khan & P K Jain, TATA McGraw Hill, Latest Edition
3. Mergers& Acquisitions, B Rajesh Kumar, TATA McGraw Hill, Latest Edition
4. Mergers and Acquisitions, Aurora, Shetty and Kale, Oxford, Latest Publication

Course Name: Strategic Corporate Finance

Course Code: MGO-7222 Credit 4

Objectives: The course aims to facilitate understanding of corporate merger and acquisition
activity, restructurings.

Course Outcomes: After completing the course, the student shall be able to:

Course Outcome Cognitive Level

CO1 - Identify the key concepts Strategic Corporate Finance. Remember
Understand
CO2 – Describe Management Buy-outs and Management Buy-ins.
CO3 - Describe the Restructuring of Firms. Understand
Understand
CO4 - Develop appropriate understanding aboutpotential purchaser.
CO5 - Explain the process of business and company valuation Explain

Block I: Introduction to Strategic Corporate Finance

Unit 1: Introduction to Strategic Corporate Finance: Strategy Vs Planning, significance of

strategy in financial decisions,
Unit 2: Strategic Cost Management: Traditional costing Vs Strategic Costing, Relevant costs
Vs Irrelevant costs, Different types of strategic costing and their relevance
Unit 3: Alternative sources of financing – Difference between traditional & alternative
sources of finance, different types of alternative sources of financing.

Block II: Management Buy-outs and Management Buy-ins

Unit 4: Management Buy-outs: Establishing feasibility of the buy-out, negotiating the main
terms of the transaction with the vendor including price and structure,
Unit 5: Developing the business plan and financial forecasts in conjunction with the buy-out
team for submission to potential funders.
Unit 6: Management Buy-ins: Management Buy-in/Buy-outs (“BIMBOs”), Vendor initiated
buyouts/buy-ins.

Block III: Restructuring of Firms

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Unit 7: Financial Distress and Restructuring: Meaning of Bankruptcy, Factors leading
tobankruptcy, symptoms and predictions (models) of bankruptcy,
Unit 8: Reorganization of distressed firms, liquidation of firms. Company disposals:
retirement sale or the sale of a noncore subsidiary, planned exit, forceful retirement and other
disposals.
Unit 9: Exit strategy most appropriate exit route, valuation, timing of sale and tax planning
opportunities.

Block IV: Potential purchasers

Unit 10: Identification of potential purchasers, approaching the potential purchaser

Unit 11: Negotiate with potential acquirers and selection of a preferred purchaser, calculation
of the various tax implications.
Unit 12: Fundraising: identification of different sources of development capital,
determination of capital structure and factors affecting the capital structure, cost of capital
and cost saving strategy.

Block V: Business Valuation

Unit 13: Company Valuation: an overview of valuation, valuation principles, methods,

approaches and practices, Value enhancement tools & techniques
Unit 14: Valuing Real Assets in the Presence of Risk: tracking portfolios and Real Asset
valuation, Different Approaches of Valuing Real Assets, Capital Budgeting and Strategic
policy, Real options.
Unit 15: Other Strategic Issues: managing credit ratings, and setting dividend and share
repurchase policy, problem of too much cash. The issues of stock liquidity and illiquidity,
Strategic risk management,

Books Recommended/Suggested Readings

1. Aswath Damodaran: Corporate finance theory and practice; John Willey Sons, Inc
2. Jakhotia: Strategic Financial Management (Vikas Publication)

Course Name: Management of Working Capital

Course Code: MGO-7223 Credit 4

Objectives: The objective of the course is to acquaint the students with the importance of the
working capital and techniques used for effective working capital management.

Course Outcomes: After completing the course, the student shall be able to:

Cognitive
Course Outcome
level
CO1: Describe the conceptual framework of working capital have an
Understand
understanding the components of working capital.
CO2: Define cash management and Optimal Cash Balance Demonstrate
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CO3: Explain objectives of Receivables Management and credit policy. Understand
CO4: Demonstrate Inventory Management and Inventory Control
Understand
Systems
CO5: Identify sources of finance for Working Capital. Apply

Block I: Introduction to Working Capital

Unit 1: Concepts of Working Capital, Components of Current Assets, Permanent and

Variable Working Capital
Unit 2: Determinants of Working Capital, Estimating Working Capital Needs,
Unit 3: Currents Assets Financing Policy, Operating and Cash Conversion Cycle. Case Study

Block II: Cash Management

Unit 4: Facets of Cash Management, Motives for Holding Cash, Factors Determining Cash
Needs,
Unit 5: Cash Budgeting, long – term Cash Forecasting,
Unit 6: Managing Cash Collections and Disbursements, Optimal Cash Balance, Investment
of Surplus Cash.

Block III: Receivables Management

Unit 7: Objectives, Credit Policy: Nature and Goals,

Unit 8: Optimum Credit Policy, Credit Policy Variables, Credit Evaluation,
Unit 9: Credit Granting Decisions, Collection Policy, Factoring.

Block IV: Inventory Management

Unit 10: Nature of Inventories, Need to Hold Inventories, Objectives of Inventory

Management,
Unit 11: Inventory Management Techniques,
Unit 12: Analysis of Investment in Inventory, Inventory Control Systems.

Block V: Working Capital Finance

Unit 13: Accruals, Trade Credit and other current liabilities, Working Capital Advance by
Commercial Banks,
Unit 14: Regulation of Bank Finance, Public Deposits, Inter-corporate Deposits,
Unit 15: Short-term Loans from Financial Institutions, Commercial Paper.

Books Recommended/Suggested Readings:

1. V. K. Bhalla, Working Capital Management: Text and Cases, New Delhi: Anmol
Publisher, 2008.
2. M .Y. Khan and P. K. Jain, Financial Management - Text, Problems and Cases, New
Delhi: Tata McGraw Hill, 2009
3. Hrishikesh Bhattacharya, Working Capital Management: Strategies and Techniques, New
Delhi: Prentice Hall of India Private Ltd, 2009.

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 Course Name: Organizational Development

Course Code: MGO-7231 Credit 4

Course Objectives: To familiarize the students with fundamentals of organizational

development, essential interventions and effective methods in organization development.

Course Outcomes: After completing the course, the student shall be able to:

Course Outcome Cognitive Level

CO1 - Identify the basic concept organizational development. Apply
CO2 – Describe Organizational Strategies for Change. Understand
CO3 - Discuss the component of OD. Analyze
CO4 - Explain the activities within an organization and recommend Evaluate
suitable OD interventions.
CO5 - Explain the Interpersonal and Team Development. Evaluate

Block I: Introduction of Organizational Development

Unit 1: Organizational Development: Introduction, Meaning and Definition,

Unit 2: History of OD, Relevance of Organisational
Unit 3: Development for Managers, Assumptions of OD.

Block II: Change Process and Models

Unit 4: Organizational Change, Strategies for Change,

Unit 5: Theories of Planned Change (Lewin’s change model, Action research model, Positive
model),
Unit 6: Action Research as a Process, Resistance to Change.

Block III: Process of OD

Unit 7: Process of OD, Components of OD program, OD program phases, Making an Entry,

Unit 8: Developing Contract, Launch, Situational Evaluation, Closure.OD Interventions: An
overview;
Unit 9: Classification of OD Interventions: Team Interventions, Inter group and third party
peacemaking interventions, Comprehensive OD interventions, Structural Interventions.

Block IV: OD Interventions

Unit 10: Evaluating OD Interventions: Evaluation, Types of Evaluation,

Unit 11: Methods of Evaluating Interventions.

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Unit 12: Future of OD: Organisational Development and Globalization, Emerging Trends in
OD

Block V: Team Development

Unit 13: Interpersonal and Team Development,

Unit 14: Intergroup and Work Team Development,
Unit 15: Transforming Entire Systems and Strategic Change

Books Recommended/Suggested Readings:

1. French, W.L., Bell, C.H. and Vohra V, Organization Development: Behavioral Science
Interventions for Organization Improvement, Revised 6th Ed., Pearson.
2. Hackman, J.R. and Suttle, J.L., Improving Life at Work: Behavioural science approach to
organisational change, Goodyear, California.
3. Harvey, D.F. and Brown, D.R., An experimental approach to Organization Development,
7th Ed. Prentice-Hall, Englewood Cliffs, N.J.

Course Name: Group and Team in Organization

Course Code: MGO-7232 Credit 4

Course Objectives: The objective of the course to orient the students of management towards the
art and science of influence and Leadership in organizations.

Course Outcome: At the end of the course student would be able to:

S. Course Outcomes Cognitive level

No.
1 Elaborate art and science of leadership and attain new insights Understand
about the most suited leadership style
2 Enumerate understanding of how to develop younger leaders. Apply

3 Explain how to adapt and lead teams more effectively Understand

4 Identify various skills related to the Interpersonal Apply
Communication.
5 Discuss importance of interpersonal trustin group decision Understand
Making.

Block I: Introduction to Leadership

Unit 1: Leadership and management of team, Definitions, approaches to leadership,

Unit 2: Traits, Behavioral, Sources of powers and influence
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 Unit 3: Leadership models, the SOAR Peak performance model.

Block II: Leadership Styles

Unit 4: Contingency approach: Fiedlen Model and situational leadership theory toeffective
leadership
Unit 5: Situational and Transformational leadership
Unit 6: Leadership in decision-making process.

Block III: Leadership in times of change

Unit 7: Global implications

Unit 8: Global leaders in Indian context – Steel King : strategies approach of steel kings
Laxmi Nivas Mittal &Ratan Tata.
Unit 9: Group as a Medium of Learning: Developing and Change.

Block IV: Group Cohesiveness

Unit 10: Influence Processes

Unit 11: Interpersonal Communication
Unit 12: Interpersonal Awareness and Feedback Process

Block V: Interpersonal Trust

Unit 13: Group Decision Making;

Unit 14: Group Synergy;
Unit 15: Team Building.

Books Recommended/Suggested Reading

1. Yukl-Leadership in Organisations, Pearson education

2. Hersey P; Blanchard K and Johnson D- Management of Organisational Behaviour, Prentice-
Hall
3. Bennis, W.G. Essay in Interpersonal Dynamics. U.S.A., Dorsey Press
4. Kolb, D. etc. Organizational Behaviour: An Experiential Approach. Englewood Cliffs, New
Jersey, PHI

Course Name: Training and Development

Course Code: MGO-7233 Credit 4

Course Objective: The objective of the course to orient the students of management towards the art
and science of influence and Leadership in organizations.

Course Outcomes: After completing the course, the student shall be able to:

Course Outcome Cognitive level

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 CO1 - Describe the concept of training and development to Understand
companies.
Understand
CO2 – Explain the various methods of training and development.
CO3 - Describe the steps of executive development programs. Understand
CO4 - Evaluate the effectiveness of training and development Evaluate
programmes.
CO5 - Evaluate the emerging trends in training and development
Evaluate
field.

Block I: Introduction

Unit 1: Training and Development- concept, rationale and nature; Training, Learning and
Development interface;
Unit 2: Theories of management training and development and practical application of these
theories in today’s organizations;
Unit 3: Training needs assessment- meaning and purpose, different levels, various
approaches, outputs, methods used in training needs assessment; Training and development
as source of competitive advantage.

Block II: Training and Development Methodologies

Unit 4: Training– process and methods; human re-engineering; Principles of learning;

Individual differences in learning, learning process.
Unit 5: Learning curves, workmen training, re-training, government initiatives, self-directed
work teams; Use of audio-visual aids in training; Computer aided instructions- distance
learning, open learning, e- Learning; Technologies convergence and multimedia
environment;
Unit 6: Development techniques for enhancing decision–making and interpersonal skills-
case-study, in-basket exercise, special projects, multiple management Programme learning,
action learning, syndicate work, games, action maze, role play.

Block III: Executive Development

Unit 7: Importance of executive development, steps in organisation of a management

development program/ executive development program, methods/ techniques of management
development program;
Unit 8: Role of development officers, administrators, consultants, designers and instructors;
Unit 9: Trends towards performance management and its impact on training professionals.

Block IV: Evaluation of Training and Development

Unit 10: Reasons for evaluating training and development programs, problems in evaluation;
Evaluation planning and data collection- statistical methods;
Unit 11: Use of appropriate training and development software packages; Different
evaluation frameworks, problems of measurement and evaluation, effective training follow-
up;
Unit 12: Costing of training, measuring costs and benefits of training program, obtaining
feedback of trainees; Kirkpatrick model of training effectiveness; Training issues resulting
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from the external environment and internal needs of the company; L&D practices of 5
prominent corporations.

Block V: Emerging Trends in Training and Development

Unit 13: Career development and planning; Career development programmes and
counseling; Group projects; Training for international assignments;
Unit 14: Gamification, team training and six sigma training; Electronic Enabled Training
Systems (EETS)- concept and types, benefits and challenges in using EETS, concerns in
implementation.
Unit 15: EETS- availability, incorporation, extension, and learning renewals for EETS, use
of EETS and its up scalability, follow up activities; Training and development initiatives of
some selected companies from private and public sectors and MNCs.

Books Recommended/Suggested Readings:

1. Blanchard, P. N., Thacker, J. W., & Ram, V. A. Effective Training: Systems, Strategies,
and Practices. Dorling Kindersley (India) Pvt. Ltd.
2. Kumar, M., &Talwar, P. Human Resource Development. APH Publishing Corporation.
3. Lynton, R., &Pareek, U. Training for Development. New Delhi: Vistaar.
4. Noe, R. A., &Kodwani, A. D. (2012). Employee Training and Development (5th Edition
ed.). Tata McGraw Hill.

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