Mcom (Master of Commerce) : First Semester
Mcom (Master of Commerce) : First Semester
CHITRAKOOT SATNA MP
MCom (Master Of Commerce)
COURSE CONTENT (w.e.f. 2015-16)
First Semester
Course No CREDIT
COURSE CONTENT
MCom - 101 Management Concept 3(3+0)
MCom - 102 Business Environment 3(3+0)
MCom - 103 Advanced Accounting 3(3+0)
MCom - 104 Cost Analysis and Control 3(3+0)
MCom - 105 Employement Oriented Project Work 8(0+8)
TOTAL CREDIT 20 (12+8)
Second Semester
MCom - 201 Corporate Legal Framework 3(3+0)
MCom - 202 Organization Behavior 3(3+0)
MCom - 203 Advance Statical Analysis 3(3+0)
MCom - 204 Functional Management 3(3+0)
MCom - 205 Employement Oriented Project Work 8(0+8)
MCom - 206 VSR 2(1+1)
TOTAL CREDIT 22(13+9)
Third Semester
MCom - 301 Corporate Legal Framework 20(0+20)
Specialization : Finance
MCom - 401 Security Analysis and Portfolio Management 3(3+0)
MCom - 402 Strategic Financial Management 3(3+0)
MCom - 403 Project Planning Management 3(3+0)
MCom - 404 Indian Financial System 3(3+0)
MCom - 405 Employement Oriented Project Work 8(0+8)
TOTAL CREDIT 20(12+8)
Grand Total 82(37+55)
1ST SEMESTER
MANAGEMENT CONCEPTS
Unit 5: Control : Concept, objectives, nature and process of control. levels and areas
of control. Various control techniques. Z-Theory of Management. Management
Education in India: Objectives, Present position and difficulties
BUSINESS ENVIRONMENT
Unit 3: Political and Legal Environment of Business : Monopoly and Restrictive Trade
Practices (MRTP) Act, Foreign Exchange Management Act (FEMA), Consumer
Protection Act, Patent Laws.
Unit 2: Process Accounting Joint product and Bye product, Equivalent Production and Inter
Process Profit, Operating Cost.
Unit 3: Marginal Costing : Concepts, Break Even Analysis, Uniform costing and Inter firm
comparison. Use of Managerial Costing in business Decision
Unit 4: Budgetary Control : Basic concepts, Preparation of functional budget: Cost Audit :
Objectives and Advantages
UNIT 2: The Negotiable Instruments Act, 1881: Definition, Types of Negotiable Instruments,
Negotiation Holder and holder in due course, Payment in due course; Endorsement and
Crossing of cheque; Presentation of negotiable instruments.
UNIT 3: MRTP Act 1969 : Monopolistic trade practices; Restrictive trade practices; Unfair
trade practices.
UNIT 4: The consumer protection Act, 1986 : salient features; Definition of Consumer, Right
of consumer; Grievance Redressal Machinery
UNIT 3: Analysis of Variance (including one way and two way classification), Chi-square test
UNIT 5: Regression Analysis, Statistical Decision Theory:- Decision under Risk and
Uncertainty, Decision Tree Analysis.
FUNCTIONAL MANAGEMENT
UNIT 2: Capitalization : Concept and Theories, Over and Under Capitalization, Capital
structure, Balanced Capital Structure, Trading on Equity, Leverage: Financial and Operating
leverage.
A. MARKETING (MK)
ADVERTISING AND SALES MANAGEMENT
M. COM.- MK-401 Credit 3(3+0)
UNIT-I: INTRODUCTION:
Concept, scope, objectives and functions of advertising, Role of advertising in marketing mix
and the advertising process, Legal ethical and social aspect of advertising.
References:
1. Thakur D.- Advertising marketing & Sales mgt.- Deep & Deep
2. K. Ashwthapa- Advertising Theory & Practice- Himalaya Pub.
3. G.S.Sudha- Sales and Advertising mgt.- Ramesh Book Depot.
CONSUMER BEHAVIOUR
UNIT-V: Marketing of farm Products- Packaging- Packing and packaging, Packing material.
Transportation- Advantages, Means of transport and transportation cost. Grading and
standardization- Meaning, Type, Criteria, Labeling and grade specification, Storage
Warehousing, processing and selling.
References:
1. Sukhpal Singh- Rural Marketing Mgt.- Vikas Pub.
INTERNATIONAL MARKETING
M. COM.- MK-404 Credit 3(3+0)
UNIT – I:
International Marketing: Scope and Significance of International Marketing, The importance of
international marketing, Differences between international and domestic marketing International
environment, International Social & culture Environment, the political legal environment and
regulatory environment of international marketing, Technological Environment.
UNIT – II:
International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct
Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign Manufacturing
Strategies with Direct Investment. Entry Strategies of Indian Firms.
UNIT – III:
International product management: International product positioning, Product saturation Levels
in global Market, International product life cycle, Geographic Expansion–Strategic Alternatives.
New products in Intentional Marketing, Product and culture, brands in International Market.
UNIT – IV:
International Marketing Channels: channels –Distribution Structures, Distribution Patterns,
Factors effecting Choice of Channels, the Challenges in Managing an international Distribution
Strategy Selecting Foreign Country Market intermediaries. The management of physical
distribution of goods, Advertising and Branding, Grey Market goods.
UNIT – V:
Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM
policy of India. Export costing and pricing, Export procedures and export documentation. Export
assistance and incentives in India.
References:
1. International Business- Batra, Dangwal- Deep & Deep
2. Caleora Graham- International Marketing- Tata Mc Graw Hill
3. Bennet- International Business- Pearson Education
4. Onkvisit Shaw- International Marketing- Prentice Hall India
EMPLOYMENT ORIENTED PROJECT WORK
INDUSTRIAL RELATIONS
M. COM.- HRM-401 Credit 3(3+0)
UNIT-I: INTRODUCTION:
Meaning nature & significance of industrial relations, Approaches to industrial relations,
Conditions for good industrial relations, Suggestions to improve industrial relations & industrial
relations in India.
References:
1. Industrial Relations & Collective Bargaining- Nirmal Singh & S.K.Bhatia- Deep & Deep
2. Constructive Industrial Relations & Labour Laws- S.K.Bhatia- Deep
3. International Practices in Industrial Relation- S.K.Bhatia- Deep & Deep
SOCIAL SECURITY AND WELFARE
M. COM.- HRM-402 Credit 3(3+0)
UNIT-I SOCIAL SECURITY
Definition, Components, Evolution and International Standard of social security, Social
security in India, Drawbacks of our social security schemes and major recommendations of
the second NCL on social security.
References
1. R. C. Saxena- Labour Welfare
2. Report of ministry of social Justice-2007-08
HUMAN RESOURCE PLANNING AND DEVELOPMENT
M. COM.- HRM-403 Credit 3(3+0)
UNIT-I: INTRODUCTION: Concept, Importance, Nature and scope of human resource
management, Objectives of HRM, Activities of HRM, Managerial skills and roles.
UNIT-II: Personnel Management: Concept, objectives, Scope and Function. Functions and
Responsibilities of Personnel Manager. Man Power Planning : Concept, Objectives and
Estimation.
UNIT-III: RECRUITMENT AND SELECTION: Recruitment policy, Source of recruitment ,
Methods of recruitment and effectiveness of recruitment programmed.
Selection: Policy and process, Selection tests and interview.
UNIT-IV: PROMOTION AND TRANSFER: Concept of promotion, promotion policy,
promotion plans, promotion programmed and problems in promotion.
Transfer- Meaning, Objectives Types, Policy and programmed.
UNIT-V: Industrial Psychology: Functions, Importance and Basis. Place of Psychology in
Industry. Group Dynamics: Meaning, Goals of the group, classification of group, Essentials of
group formation, Characteristics and advantages of group, Group Cohesiveness: Managing
Group Conflicts.
References-
1. Ashwathapa K- Human Resource Management- Himalaya pub. House
2. Rao VSP- Human Resource Management- Vikas Pub.
3. Ashwathapa- Human Resource Mgt.- Tata Me Grow Hill
4. B.L.Mathur- HRM- Mohit Pub. New Delhi
5. G.S. Batra- Human Resource Mgt. - Deep & Deep
INTERNATIONAL MARKETING
M. COM.- HRM-404 Credit 3(3+0)
UNIT – I:
International Marketing: Scope and Significance of International Marketing, The importance of
international marketing, Differences between international and domestic marketing International
environment, International Social & culture Environment, the political legal environment and
regulatory environment of international marketing, Technological Environment.
UNIT – II:
International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct
Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign Manufacturing
Strategies with Direct Investment. Entry Strategies of Indian Firms.
UNIT – III:
International product management: International product positioning, Product saturation Levels
in global Market, International product life cycle, Geographic Expansion–Strategic Alternatives.
New products in Intentional Marketing, Product and culture, brands in International Market.
UNIT – IV:
International Marketing Channels: channels –Distribution Structures, Distribution Patterns,
Factors effecting Choice of Channels, the Challenges in Managing an international Distribution
Strategy Selecting Foreign Country Market intermediaries. The management of physical
distribution of goods, Advertising and Branding, Grey Market goods.
UNIT – V:
Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM
policy of India. Export costing and pricing, Export procedures and export documentation. Export
assistance and incentives in India.
References:
5. International Business- Batra, Dangwal- Deep & Deep
6. Caleora Graham- International Marketing- Tata Mc Graw Hill
7. Bennet- International Business- Pearson Education
8. Onkvisit Shaw- International Marketing- Prentice Hall India
EMPLOYMENT ORIENTED PROJECT WORK
Unit I- Investment: Concept, objectives and types, Investment and speculation, Factors of Sound
Investment. Financial Markets: Meaning and Types, Investment opportunities available in India.
Unit II- Concept of Return and Risk: Sources and Types of Risk, Measurement of Risk,
Concept of Portfolio Management, Portfolio selection, Markowitz, Model, Capital Assets Pricing
Model.
Unit III- Fundamental Analysis: Economic Analysis, Industry Analysis and Company
Analysis, Technical Analysis: Dow Theory, Elliott wave Theory, Charting, Efficient Market
Hypothesis.
Unit IV- Stock Exchange in India: B.S.E., N.S.E., O.T.C., Interconnected Stock, Exchange
In India, Stock Indices and their computation, SEBI: Their Power and Functions.
Unit V- Emerging Trends in India Capital Market: Depositories and Script less Trading,
Book Building, Stock Lending Scheme, Rolling Settlement, Green Shoe Option, Responsibilities
and code of conduct for portfolio manager.
Suggested Readings:
1. Investment Management
2. Security Analysis and Portfolio Management
3. Security Analysis and Portfolio Management
4. Security Analysis and Portfolio Management
Strategic Financial Management
M. Com FIN 402 Credit 3(0+3)
Unit I- Leverage Analysis : Concept of Time Value of Money, Financial and Operating
Leverage.
Unit II- Earing Before Interest & Tax (EBIT) : EPS Analysis, Financial Break-Even
level, Indifference level of EBIT, Value of the Firm: Net Income and Net operating Income
Approach, Traditional Approach, MM Hypothesis.
Unit IV- Dividend Decision : Relevance and Irrelevance of Dividend Policy, Dividend
Policy and Retained Earning, Stability of Dividends, Legal Constraints, Bonus Share.
Unit V- Working Capital Analysis: Concept, Needs and Affecting factors, Methods of
Financing of working capital, Working Capital Monitoring and control. Estimation of working
capital.
Suggested Readings:
Unit I- Project : Meaning, Characteristics and steps, Project Life Cycle, Causes of Project
Failure. Role and qualities of a project Manager Classification of project, Project Identification,
Sources of project ideas, Considerations for initial selection of projects.
Unit II- Project Formulation : Pre-feasibility study, Project Feasibility Analysis: Market
Analysis, Technical Analysis, Financial Analysis, Economic Analysis.
Unit III- Project Finance : Direct Financial Assistance, Bridge Loans, Specific assistance
scheme of Financial Institutions. Project Organization structure, Selection of project manager.
Authority and Responsibilities of a project manager
Suggested Readings:
1. N.P. Agarwal - Project Planning & Management
2. Prasanna Chand - Project Planning & Management
3. Chowdhri S.C - Project Planning & Management
4. Singh Narendra - Project Planning & Management
Indian Financial System
M. Com FIN 404 Credit 3(0+3)
Unit II- Money Market in India : Meaning, functions, Development of Money Market in
India, Money Market Instruments. Capital Market: Meaning, functions and reforms.
Unit III- Depositories and Custodians : Depository System NSDL, CSDL, Stock Holding
Corporation of India. Derivatives Market, Concept, Benefits and Need. Types of Financial
derivatives, Forward and future contracts, Options, Futures, Types and Benefits.
Unit IV- Credit Rating : Concept and significance, Credit Rating Agencies in India, and
Forfeiting. Factoring.
Suggested Readings :
1. Indian Financial System - B. Pathak
2. Indian Financial System - Khan & Jain
EMPLOYMENT ORIENTED PROJECT WORK
M. Com.- FIN 405 Credit 8(0+8)