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FLEXPRINTING

This document provides a project profile for a flex printing business. It discusses that flex printing is a form of outdoor advertising that is growing rapidly in India. The business would digitally print banners, flexes, visiting cards and posters. The production process involves designing, proofing, printing, drying, rolling, and packing the materials. Raw materials would include heavy weight vinyl printed with solvent inkjet printers. The business has potential due to the large domestic market for flex banners for events, advertising and political campaigns. It aims to compete through quality printing and novelty designs delivered on time.

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391 views2 pages

FLEXPRINTING

This document provides a project profile for a flex printing business. It discusses that flex printing is a form of outdoor advertising that is growing rapidly in India. The business would digitally print banners, flexes, visiting cards and posters. The production process involves designing, proofing, printing, drying, rolling, and packing the materials. Raw materials would include heavy weight vinyl printed with solvent inkjet printers. The business has potential due to the large domestic market for flex banners for events, advertising and political campaigns. It aims to compete through quality printing and novelty designs delivered on time.

Uploaded by

bishnuds25
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PROJECT PROFILE FOR FLEX PRINTING

Introduction

Flex Printing are a form of outdoor advertising. Most banners are now digitally printed on large format inkjet
printers which are capable of printing a full color outdoor billboard on a single piece of material. Flex and
banner market in India is growing rapidly nowadays. Additionally, the item is the most popular tool for any type
of outdoor and as well indoor advertising. Some of the most potential consumers are regional and national
political parties. They use banners in almost every programs and rally. Additionally, companies operating in
the several industries use banners for various purposes. Apart from the digital signage, flex is the only
instrument for outdoor media advertising. Furthermore, every school, educational institutions, and sports
organizations use flex banners in almost every event. Additionally, there is good domestic market also.
Nowadays, people use flex banners in the events including birthday parties or social gatherings. Therefore, the
flex printing business has the potential market for the new entrepreneurs.

Product / Services & process

The products are:

1. Printed Flex/ Vinyl


2. Printed BackLid Flex/ Vinyl
3. Printed Front Lid Flex/ Vinyl
4. Visiting Cards
5. Posters ets

Production Process

Good quality raw materials purchased from wholesale dealers, and the following processes are carried out to
get the final products:

1. Designing of Printing Matter on Computer


2. Proof sampling Verification by customer
3. Printing
4. Drying / Cooling
5. Rolling
6. Packing to make it ready for marketing.

Raw materials / Consumables


The most commonly used material is a heavy weight vinyl technically known as PVC. The weights of the
different banner substrates range from as light as 9 ounces to as heavy as 22 ounces per square yard (900gsm),
and may be double- or single-sided. Grommets (eyelets) can also be added in order to facilitate hanging of the
banner. A high frequency weld, stitching or banner hem tape are also used to fasten the hems neatly, and
provide the insertion of grommets / eyelets. Large banners (which can be so large that they cover the side of
a building) are usually printed on a special mesh pvc material so that some wind can pass through them.
Plant & Machinery / Equipments

The details of plant and machinery are enlisted in the economics of the project. They include Pulvariser, Seive
Vibrator, Roaster, Drier, Vessels etc.The proposed machinery are identified with utmost care from reputed
machinery makers & Suppliers.

Manufacturer/ Rate (in


Sl.No Name of Machine/ Equipment Quantity Total Amt Remarks
Supplier Rs.)
Allwin Konica C512i 30 P1 10 feet with 4 Joy Gopal Printing
1 13,00,000/- 1 Set 13,00,000/-
512i 30 P1 Head (Imported) Solutions

Market potential & Strategy

Market potential is mainly determined by evaluating certain elements and one of the most important one is
the market size- as the proposed venture is a Printing Industry the main target business will be Shops, so
segmentation based on the demography which include age ,socio economic class and lifestyle is relevant, its
clear that there is a huge population of youngsters which can turn to be potential customers for the business,
along with that increasing number of industries and business hubs are very promising, so the size of the market
seems promising for Flex Printing.

As far as market growth is concerned the market growth is visible, per capita spending of people is more
especially due to increasing income of vast middle class , lifestyle changes and increase in income, people
are spending more on Advertisement, which make the market a growing one along with the positive changes.
Analysing the competition is another element , as the proposed enterpreneur is already an experienced Printer,
the image and goodwill he created throughout these years through his good works will sure help to compact
with the existing competition, a good name in the Print industry as an established designer will not only help
in developing new clients in the Print industry but also will give a USP.

As far as Service offered is concerned - quality with novelty will be monitored thoroughly, the satisfied
customers will be the main brand ambassador for the business like Print Industry, the word of mouth publicity
plays a very important role in the success of a business like this, so each and every customer will be given
important, and giving service and product as per their demand and delivering the service on time at right
quality in novelty will be the strategy to follow, along with that planning to position this Press as a professional
for advertising work hub also is on the plan. so when evaluating all these aspects its very visible that a huge
market potential exists and by giving quality and innovative works will help to withstand competition and for
new customer acquisition.

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