www.YourDomain.

com
 Introduction

Video marketing is one of the most powerful ways to market a product,

service, or website. It can be an exceptional marketing tool if it is used
correctly.

Videos are the new big media type. Now that more people have
broadband internet that can handle streaming, videos are more popular
than ever. As the internet gets faster and faster, video sites like YouTube
are exploding in popularity.

Because all this traffic is available, it’s silly to ignore it. There are millions
of people who visit YouTube daily, and many of them spend hours
browsing the site.

In this report, you’re going to learn how to use video marketing to explode
the traffic and sales to your website, product, or service. You’ll find out
how to get more traffic to your videos, and how to ensure they get the
most possible exposure.
 Video Types

The first thing you need to do is define a clear purpose for your videos. Do
you want to inform the public, entertain them, or just market your
website?

The type of video you’ll choose will be based on your product or website.
Some types of websites/products have markets that respond better to
humor, others respond to educational or informative content, and
occasionally pure marketing works best.

You may want to create various types of videos in order to test the market
to find out which type is most effective in your particular market. By
uploading a couple of videos of each type, you’ll be able to figure out what
type of video your market would respond to.

The three main types of videos are:

1. Entertaining – These are videos that are meant purely to be funny

or exciting in some way. These are the most likely to go viral,
because people love to share things that are funny or shocking with
their friends.
 2. Educational or Informative – These are videos that teach people
how to do something, educate them on a topic, or tell them
something important about a particular subject.

3. Marketing – Marketing videos are meant solely to advertise a

product, service, or website. They’re basically commercials or
infomercials.

In most cases, entertaining videos work best for younger audiences,

typically in the 18-40 range. This isn’t always true, but often, it is.
Educational or informative videos work well for audiences of any age, as
do marketing videos.

It’s important to create the right type of video for your audience and your
product. Funny videos work well for certain types of products, but not all.
If you’re promoting a humor website or clothing for young people,
entertaining videos might be a hit. If you’re promoting something more
serious, like a website about a medical issue, humor might not be
appropriate.

Make videos that speak to your audience about your type of product.
Don’t just follow the pack or conventional wisdom.
 Video Creation

Your videos don’t necessarily have to be cinematic in order to work well.

Even simple screen capture videos or slideshow presentations can work
just fine if they are put together well and convey the appropriate
message.

You’ll need two things:

1. Software to create the video

2. A good microphone to record audio

It’s not absolutely critical to add a voiceover to your videos, but it will
definitely make your videos more interesting. Some people don’t want to
read a lot of text in a video, so adding voice will help. But if you have a
very thick accent or don’t like your voice, you can use text instead. Or you
could hire someone to do the voiceover for your video.

Many people make simple slideshow presentations with software like

PowerPoint. This software will allow you to export your slideshow to video
format. It includes a number of different special effects for use in creating
your videos.
Camtasia and other similar screen capture software can be great if you
want to show people how something is done on a computer. For example,
you could show people how to install WordPress, and record yourself
going through the entire process and even speaking the steps into the
microphone as you’re doing them.

If you use a Windows-based computer, you can use Windows Movie

Maker. It’s simple to add photos and music, and even a voiceover, and you
can add your text directly in Movie Maker.

If you have a very good video camera, you could also create a standard
video. If you don’t want to appear in the video yourself, you can hire a
model or actor. A local college student would probably willing to work
very inexpensively, or you might have a family member stand in.

Here are some links to video creation software:

http://www.techsmith.com/camtasia.asp

http://office.microsoft.com/en-us/powerpoint/

http://www.nichevideocreator.com/
 Outsourcing

If you don’t feel up to creating a video yourself, you can outsource it. You
can find people to create videos for you for as little as $10 each (for very
simple photo slideshows with text) and up.

Locate video producers at places like:

http://www.warriorforum.com

http://forums.digitalpoint.com

http://www.elance.com

http://www.getafreelancer.com

Look at their sample videos and find out if their style suits the type of
video you want. Make sure they can include a voiceover if you want that
included, because not all video producers can. Find one that can bring
your vision to life.

Don’t pay 100% of the money upfront. You want to give the producer an
incentive to finish on time.
 Important Things to Remember

When you’re creating your videos, you can never take your eye off the
marketing ball. You must always remember exactly why you’re creating
your videos – to market.

Too many people create videos and post them without actually thinking
about their marketing. You must remember to incorporate your marketing
into your videos. Integration is vital! Don’t count on a tiny link in the
description being enough.

Here are some ways to make sure you have your marketing message in
your videos:

1. Add your URL or product logo to the video for the entire duration

2. Add the URL/logo on a black screen at the end of the video

3. Speak the URL or name of the product several times in the video

4. Add a link in the description

 Submission

Once your video has been created, it’s time to submit it. Contrary to
popular belief, YouTube isn’t the only video sharing site that matters. Yes,
they are by far the largest, but they aren’t the only one.

When you submit videos, you’ll want to include keywords in the title.
Think of the articles you may submit to article directories or to your own
website. You use keywords in their titles, right? You must also do this for
videos for the same reasons.

For one thing, YouTube especially ranks well in Google. You could have
your video rank on the first page of Google for your keyword, which could
result in a tremendous amount of traffic. Additionally, using your keyword
in your video title will also help people find your video if they search
directly on YouTube or another video site.

You can find keywords for free at:

http://adwords.google.com/select/KeywordToolExternal

Look for keywords that get a significant amount of traffic (at least 300 per
month, preferably more).
Video Submission Software

It’s a good idea to submit to YouTube manually to ensure you don’t get
into any trouble or lose your account. Some sites don’t like automated
submissions. You can submit to other sites with software, if you prefer.

Some software to try:

http://www.videowildfire.com
http://www.senuke.com
http://www.trafficgeyserseo.com
http://www.videopostrobot.com

Sites to submit to:

http://www.youtube.com
http://www.metacafe.com
http://www.dailymotion.com
http://www.veoh.com
http://video.google.com
http://www.ifilm.com
http://www.vimeo.com
http://www.viddler.com