Scribd
Upload
36 views10 pages

MGT - Vision and Mission Statement

The document discusses how to write effective vision and mission statements. It defines a vision statement as focusing on the future and what an organization wants to become, while a mission statement summarizes an organization's core purpose and aims. Good vision statements are short, specific, ambitious, and align with company values. Good mission statements are also short and concise while not being too limiting. Developing clear vision and mission statements provides strategic direction, focus, communication, decision making, and employee motivation for an organization.

Uploaded by

Francis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
36 views10 pages

MGT - Vision and Mission Statement

The document discusses how to write effective vision and mission statements. It defines a vision statement as focusing on the future and what an organization wants to become, while a mission statement summarizes an organization's core purpose and aims. Good vision statements are short, specific, ambitious, and align with company values. Good mission statements are also short and concise while not being too limiting. Developing clear vision and mission statements provides strategic direction, focus, communication, decision making, and employee motivation for an organization.

Uploaded by

Francis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 10

HOW TO WRITE A GOOD

VISION AND MISSION


STATEMENT
LEARNING OBJECTIVES
1 VISION STATEMENT

2 MISSION STATEMENT

3 CREATING A GOOD VISION STATEMENT

4 CREATING A GOOD MISSION STATEMENT

5 IMPORTANCE OF CREATING A GOOD


VISION AND MISSION STATEMENT
VISION
STATEMENT
A vision statement focuses on
tomorrow and what an organization
ultimately wants to become. It is a
short description of an organization’s
aspirations and the wider impact it
aims to create. Statement is meant
to be a clear, definitive statement of
what an organization wants to
accomplish
MISSION
STATEMENT
A mission statement is a short
summary of an organization’s core
purpose, focus, and aims. This
usually is comprised of a brief
description of what the organization
does and its key objectives. A strong
mission statement is one that
motivates a team to consistently
GOOD VISION STATEMENT
SHOULD BE:

1 2 3

They They need Keep it


should to be simple
be short specific enough

4 5

It should It needs to
be align to the
ambitious company values
GOOD MISSION STATEMENT
SHOULD BE:

1 2 3 4 5 6

Do keep it Don’t Do think Don’t Do find out


what your Don’t be
short and write an long- make it employees
afraid to
concise essay term too think of the
mission change it
limiting statement
IMPORTANCE OF CREATING A GOOD
VISION AND MISSION STATEMENT
Having a clear vision and mission statement can
provide the following benefits to an organization:

Strategic
Direction
Decision
and Focus
Making Employee
Communication
Motivation
VISION STATEMENT
Coca Cola
“Our vision is to craft the brands and choice of drinks that
people love, to refresh them in body & spirit. And done in ways
that create a more sustainable business and better-shared
future that makes a difference in people’s lives, communities
and our planet.”

Google
“To make the best products on earth and to leave
the world better than we found it.”
MISSION STATEMENT
Coca Cola
“To refresh the world in mind, body, and spirit, to inspire
moments of optimism and happiness through our
brands and actions, and to create value and make a
difference.”

Google
““To bring the best user experience to customers
through innovative hardware, software, and
services.”
THANK YOU !!

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy