Table of Contents__________________________________________________

1. Executive Summary ____________________________________________

2. Business Profile__________________________________________________

2.1 Business Name

2.2 Business Logo and Tagline

2.3 Location

2.4 Mission Statement

2.5 Vision Statement

2.6 Product and Service Sold

2.7 Nature of Business

2.8 Form of Business Organization

2.9 Competitive Advantage

3. Industry and Market Analysis______________________________________

3.1 Overview of the Business

3.1 Target Market

3.3 List of Competitors

4. Product/ Service Offering_________________________________________

4.1 List of the Product/Service Offerings

5. Organizational Chart____________________________________________

5.1 Organizational Chart

5.2 Key Responsibilities

6. Operational Plan ________________________________________________

6.1 Project Timetable

6.2 List of Equipment and Machineries Necessary

6.3 List of Tools Necessary

6.4 Booth Floor plan

 6.5 Blueprint of Booth Façade

7. Marketing Plan____________________________________________________

7.1 Product and Service Packaging

7.2 Promotions

7.3 Distribution

8. Financial Plan___________________________________________________
 I. EXECUTIVE SUMMARY

Clothes or attire is fiber and textile material worn on the body which will be
depended on the individual’s body type, social and geographic considerations. One
primary needs of an individual is clothing. That is why our business team decided
to build up a dressmaking and tailoring shop, to provide the community primary
things they needed. This business will produce quality and newly designed clothes
to meet the customer’s expectation.

The iDress shop was a partnership business owned by more than 2

owners. The target market will be the people of all ages living in municipality of
Palompon Leyte. The customers, more specifically, who needs dress for a specific
event like; parties, competitions, ceremonies, for uniforms and such. The costing of
the products and services will be based on its quality, designs and raw materials
yet, rest assured that it’s still not as expensive as the customers’ high value
expectation. iDress shop mission is provide quality products and services to their
customers and to be known in dressmaking and tailoring industry.

This shop will be operated in the physical world. The operation of the
business will be at Lincoln St. Palompon Leyte, in front of Jayumms Shop. Our
iDress shop, moreover, is distinctive among others because of the good quality,
affordable price and we respect customer’s decision and requests. We value the
right measurement of our customers in exchange of the right value of payment as
much as how we value our passion in dressmaking and tailoring.

The allotted budget for the iDress shop will be Php4,000,000.00, which will be
used in purchasing of land for the shop, building construction, tools and equipment
needed. We will also monitor the cash flow to ensure that the income is always
higher than the expenses and the shop can still pay all its liabilities. We also ensure
that we have high quality machineries and equipment that will produce high quality
products.

II.BUSINESS PROFILE

1.1 Business Name

-iDRESS SHOP

2.2 Business Logo and Tagline

2.3 Location

The location of our business will be found at Lincoln St. Palompon Leyte in
front of Jayumms Shop, since it is easy to find and many customers passed by in that
location. Facilities of our place are wide enough for the sewing processes and can
certainly accommodate customers.

2.4 Mission Statement

To provide unique, quality and cost effective use of dresses that will satisfy and
exceed the expectation of the customers. Your satisfaction is our goal.

Our shop will produce products and services that our clients would enjoy the benefits
of trusting their fashioned clothes, onto us. We also want to help our community by
giving job opportunities if this business will

2.5 Vision Statement

Being among the largest units of dressmaking and tailoring industry in the
world and be recognized by the quality of products and services we provide.

2.6 Products Sold & Services Offer

 The product that this business will mainly produce are different kinds of
clothing like uniforms, dresses, blouses, skirts, gown, pants and such that might be
based on the customer’s request and business- owned designs. On the other hand,
services that will be offer in the shop are custom-made sewing services, alteration
services and rental services.

2.7 Nature of the Business

iDress shop is a dressmaking and tailoring business, designed to provide

customers what they need in terms of clothing. iDress shop is a service type of
business that produces dresses and men’s clothes which is one of the primary needs of
an individual. This business is a profit-making venture that provides quality products
and services to customers.

2.8 Form of the Business Organization

This business is in form of partnership. It is owned by more than two persons.

2.9 Competitive Advantage

iDress Shop offer not only products but also services that will accommodate
customer’s want. This shop will produce high- quality, trendy and fashionable
products and custom-made clothing for all ages. It will offer exemplary services such
as custom sewing service, alteration and rental services.

iDress Shop Advantages:

 Highly Skilled Sewers and Staffs

 Offer futuristic design
 In-house Production
 Friendly return policy
 Reasonable Price
 The used of quality fabric textile
 In high demand
 Low start-up cost
 High potential for growth
 Potential of creating name in dressmaking industry
 Legal Business Permit
 III. INDUSTRY AND MARKET ANALYSIS

3.1Overview of the Industry

iDress Shop, the house of dressmaking and tailoring where you can enjoy
the quality, attainable and less expensive clothes that make customers interested
in its broad variety of clothing dresses. According to Maslow’s Hierarchy of
Needs, one of physical needs is clothing, that is why we proposed to create a
dress shop, to provide the community the best dresses that is un-expensive yet
quality and high customized clothes. iDress Shop not only offer products but
also services that will accommodate customize clothing and alterations service.

3.2 Target Market

The target market of iDress Shop includes:
1. Individual who need clothing alterations: this can include people of all ages
and genders who have purchase clothing that does not fit properly and require
alterations to achieve the desired fit.
2. Professional seeking custom-made clothing: Business, professionals who
require suits, shirts, and dresses tailored to their specific measurements and
preferences.
3. Special occasion customers: people attending weddings, proms, or other formal
events who need tailored clothing or alterations to their existing garments.
4. Fashion Enthusiasts: individuals who appreciate custom made and well -
tailored clothing and seek out tailoring services to modify, alter, or unique
pieces.
5. Bridal Market: brides, bride maids and others in need of custom-made wedding
gowns, suits, or alterations for their special day.
6. Designers and Boutiques: fashion designers, boutiques, and clothing retailers
who require assistance with garments construction, alterations, or production.
7. People from other municipality such as; Tabango, Matag-ob, & Villaba
3.3List of Competitors

1. EVARDONE’S DRESS SHOP with reputation for blending classic and

modern styles, fashionable dress attracts customers seeking unique and
fashion- forward clothing options. They offer a personalized experience,
ensuring every garment fits perfectly and reflects the customer’s
personality.
2. STRASS TAILORING known for their attention to detail and exceptional
craftsmanship, STRASS TAILORING offers a wide of tailoring services
including alterations, custom –made suits, and bespoke garments.
3. ILLEGAL COMPETITORs present in the area

IV.PRODUCT/SERVICE OFFERING
4.1 List of Product/Service Offerings

Products Services
Gown’s Customized sewing services
Suits Alterations services
Shirts Rental services
Dresses
Trousers
Coats
Children clothing
Athletic clothes
Shorts
Sleepwear
Blouses
Uniforms
 V. Organizational Plan

5.1 Organizational Chart

Angelica Batiquin
Manager

Emmilou Jean Monsalud

Sales and Financial Supervisor Mae Ann Sanchez
Production Control Supervisor

Sewer/Drafter Sewer/Drafter
 Cashier
Sales Personnel
Sewer/Drafter Sewer/Drafter

Sewer/Drafter Sewer/Drafter

Jade Casimiro
Product Promotion Supervisor

Kent Miguel Andojar

Head Fashion Designer

Angeline Bayker
Operational Supervisor
5.2 Key responsibilities

Positions Duties and Responsibilities

1. Executive Manager Responsible for monitoring all the
processes and organizing the business and
make sure that the business is functioning
well. Govern other employees and apply
by law inside the business.
2. Sales and Financial Supervisor Responsible for monitoring the in and
out of money of the business and other
financial matters. Also, she monitored the
sales and profitability of the business.
3. Production Control Supervisor Responsible for controlling the whole
production processes of the business
product and ensures that the shop
produces high standard brands.
4. Fashion Designer Head Responsible for designing clothes that
will be used in making the product of the
business. They’ll be the first step in
producing the boutique’s clothes. Also,
they’ll be the one who will do the
finishing touches (like putting beads and
other designs) on the clothes.

5. Cashier Responsible for keeping the money of the

business and make financial reports about
it to be submitted on the financial
manager.
6. Sales Personnel Responsible for entertaining the
customers of the business, guide and ask
them the product/s they needed or
wanted.
7. Sewers Responsible for sewing the clothes, that is
the product of the business and maintains
its durability and fineness.

8. Drafters Responsible for measuring the body size

needed of the customers and produce
drafts as a pattern to be used in forming
the fabric into unfinished clothes.
9. Operational Supervisor Responsible for the cleanliness of the
whole business’ facilities. Fix broken
things in the business especially the
machines needed in producing clothes.
 VI. OPERATIONAL PLAN

6.1 Project timetable

Activities Start/s End/s

Planning Phase: November 06,2023 November 11,2023
 Defining the scope of the project
and set specific goals
 Identifying the target market November 12, 2023 November 13,
2023
 Research and select suppliers for November 14, 2023 November 24, 2024
fabrics, accessories, tools and
equipment
Pre-Opening Phase
 Find the suitable location for the November 25,2023 November 30,2023
shop
 Shop building construction December 01,2023 June 02, 2024
 Secure funding and necessary June 07, 2024 July 07, 2024
permits/licenses
 Purchase equipment such as July 07, 2024 July 24, 2024
sewing machines, cutting tables,
mannequins and other supplies
 Set up the shops interior, August 04, 2024 August 18,2024
including displays , workstations ,
and storage areas
 Hire and train staffs members August 19,2024 September 02, 2024
 including tailors and seamstresses
Operational Phase
 Develop marketing plan and start September 18, 2024 September 28, 2024
promoting the shop through
various channels(eg. Social media
and local advertisement)
 Start accepting customer order September 29, 2024
and providing tailoring services
 Establish a system for tracking September 30, 2024
orders, managing, inventory , and
scheduling and appointments
Ongoing Activities
 Continuously monitor and adjust
the workflow to ensure efficient
operation
 Regularly review and update the
product offering based on
customer feedback and market
trends

6.2 List of Equipment and Machineries Necessary

Sewing machines Serger/ Over locker

Cutting tables Embroidery machine
Dress forms Lighting
Ironing stations Computer and software
Counter Machine

6.3 List of Tools Needed

Measuring Cutting Tools Marking Pinning and Accessories/

Tools Tools Sewing tools Trimmings
Tape Bent- handled Chalk pencils/ Pincushion Laces and Cords
measure dressmaker’s dressmakers
shear pencil
Sewing Pinking shears Liquid Hand Needle Gimp(thread)
gauge marking pen
Rulers Cutting scissors Tailor’s chalk Sewing Buttons
needle
threader
 Yardstick Embroidery Wax chalk Thimble Rivets
scissors
L-square Buttonhole Tracing wheel Thread Hook and loops
scissors fastener
French curve Thread clipper Dressmaker’s Emery bag Zipper
carbon paper
Seam ripper Label and Motif
Rotary cutter Fabrics
and mat
Hook and eye
Chinese button
Elastic
Ribbon
Tassels
Patchwork
Ruffles and frills
Piping and bias
tape
Passementarie
Net and organza
Rick rack
Sequins
Braids
Pearl trimming
Diamante

6.4 Booth Floor Plan

 6.5 Blueprint of the booth façade

VII. MARKETING PLAN

7.1 Product/ Service Packaging

 7.2 Promotion
 Online promotion through attractive website on social sites (ex. Facebook,
Twitter, YouTube and Tiktok)
 Connecting with local community ( ex. Attend local events, fairs, and fashion
show )
 Offer referral incentives
 Sticking posters
 Public display of products
7.3 Distribution
The distribution of the products and services will be direct to customers. We
will be taking and sending products and services directly to the consumers.

VIII.FINANCIAL PLAN

8.1 Proposed Budget

The initial capital of iDress Shop is Php 4,000,000. The six (6) members of the
shop shares 16.66%.

Angelica Batiquin- Php 666,666.00

Kent Miguel Andojar- Php 666,666.00
Emmilou Jean Monsalud- Php 666,666.00
Mae Ann Sanchez- Php 666,666.00
Angeline Bayker - Php 666,666.00
Jade Casimiro - Php 666,666.00
Operational Expenditures

Initial Investment

One- time Expenses (Tools and Equipment)-Php3, 421,700.00

Project Monthly Expenses- Php348, 500.00

Total: 3, 770,200.00
Initial Capital Php 4,000,000.00
Less: Operational Expenditures Php 3, 370,200.00
Total: Php629, 800.00

One-time Expense

This will show the tools and equipment that are needed in the business. Their
useful life will be more or less 10 years.

Tools and Equipment Amount

6Sewing Machines Php.120,000.00
3 Serger/ Overlocker Php.42,000.00
2 embroidery Php.22,000.00
3iron Php.4,200.00
5 Whole mannequins Php.3,600.00
3 half body mannequin Php.900.00

1 computer Php.18,000.00

Cost of Land purchased Php.2,000,000.00

Building construction Php.1,200,000.00
1 counter machine Php.11,000.00
Furniture and Fixture Php.100,000

Monthly Expense Cost

This

Fixed Cost
Salaries 1 Operational Manager x 10,000
1 F.D Head x 10k
 2 Sales Personnel x 7.5k
1 Cashier x 7.5k
6 Sewers x 8.5k
3 Drafters x 12k

Total Fixed Cost Php129,500.00

Variable Cost
Fabrics Different colors design and texture Php200,000.00
Threads Different Colors Php15,000.00
Other tools Needles, bobbins, pins, tailor’s chalk Php4,000.00
Total Variable Cost Php219,000.00
Total Monthly Cost
Php348,500.00

Projected Cost Revenue

This will show the expected cost and revenue (daily, monthly, yearly). It
will also show the volume of products and services to be sold.

Types of Selling Price Monthly Monthly Revenue Yearly Projected

Products & Projected (PMRxSP) Revenue
Services Volume (MRx12)
Gowns Php5,000.00 20 Php100,000.00 Php1,200,000.00
Suits Php,2000.00 10 Php20,000.00 Php240,000.00
Shirts Php550.00 300 Php165,000.00 Php1,980,000.00
Dresses Php1,000.00 50 Php50,000.00 Php600,00.00
Trousers Php600.00 150 Php90,000.00 Php1,080,000.00
Coats Php700.00 20 Php14,000.00 Php168,000.00
Children Php200.00 350 Php70,000.00 Php840,000.00
Clothing
Athletic Php1000.00 60 Php60,000.00 Php720,000.00
Clothes
Shorts Php300.00 100 Php30,000.00 Php360,000.00
Sleepwear Php200.00 200 Php40,000.00 Php480,000.00
Blouses Php300.00 100 Php30,000.00 Php360,000.00
Uniforms Php2000.00 100 Php200,000.00 Php2, 400,000.00
Customized Php10,000.00 10 Php100,000.00 Php1, 200,000.00
Sewing
Services
Alterations Php3000.00 20 Php60,000.00 Php720,000.00
Services
Rental Php3000.00 15 Php45,000.00 Php540,000.00
 Services
TOTAL PHP1,074,000.00 Php12,888,000.00
Projected Cost Revenue

This table will show the monthly net profit of the business over a year. It will
provide the date if the revenue is still greater than the cost and if the business can still
be as profitable as it was.

October 2024 (Sample October 2025(Sample

Month) Year)
Revenue/Income Php1,074,000.00 Php12,888,000.00
Cost/Expense Php348,500.00 Php4,182,000.00
Projected Net Profit Php725,500.00 Php8,706,000.00

Projected Monthly and Yearly Cost Revenue

Projected Income Statement (Yearly)

This table will show the projected income of the business from year one (1) year
to year five (5) to know if the profit and income of the business is still good/stable and
if the sale of the shop increases.

iDress Shop
Income Statement
1st Year (2025) nd
2 Year 3rd Year 4th Year (2028) 5th Year
(2026) (2027) (2029)
Revenue Php12,888,000.00 Php18,600,000.00 Php17,400,000.00 Php21,000,000.00 Php22,740,000.00
(MR-1,074,000.00) (MR- 1,550,000.00) (MR- 1,450,000.) (MR-1,750,000) (MR- 1,895,000)

Cost/ Php 4,182,000.00 Php4,920,000.00 Php6,000,000.00 Php7,200,000.00 Php8,160,000

(ME- 348,500.00) (ME- 410,000) (ME- 500,000) (ME- 600,000) (ME- 680,000)
Expense
Projected Php8,706,000.00 Php13,680,000.00 Php11,400,000.00 Php13,800,000.00 Php14,580,000.00
Net
Income:
 IX. APPENDIX

Angelica Batiquin

Emmilou Jean Monsalud

Mae Ann Sanchez

Jade Casimiro
Kent Miguel Andojar

Angeline Bayker