National University

M. Jhocson St., Sampaloc, Manila

Business Plan of

BISTROS CO.

71 Sct. Limbaga St, Diliman, Quezon City, 1103 Metro Manila

(02) 3414 1155

Submitted by

Abordo, Kristine V.

Bangug, Kiefer Nickole Jm C.

Custodio, Jenelyn O.

Meija, Reanne Jeane

Tatco, Samantha Andrei R.

Zafra, Mary Claire L.

Submitted to Mr. Rodel C. Tenorio

November 11, 2023

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TABLE OF CONTENTS

Title Page ………………………………………………………………………………...............i

Table of Contents ...……………………………………………………………………………..ii

List of Tables ...……………………………………………………………………….……….....v

List of Figures ...…………………………………………………………………………………v

Executive Summary ....……………………… …………………………..…………………….1

1. Section One: The Business ....…………………… ………………………..…………......2-9

1.1. Company’s Vision, Mission, Goals and Objectives, Core Values ……………...... 2-3

1.1.1. Vision ....……………………… …………………………..……………….…….2

1.1.2. Mission ....……………………… …………………………..…………………...2

1.1.3. Goals and Objectives ...……………………… ………………………….…...2-3

1.1.4. Core Values ....…………………… ………………………...…..……………… 3

1.2. Summary of Overall Strategic Direction ...…………………………………...….... 3-5

1.3. Reasons for Starting the Business.…………………………………………...…….. 6-7

1.4. Product/Service Description .……………………………………………………….... 7

1.5. Business Model .……………………………….……………………………...……...... 8

1.6. Company’s Value Proposition ……………….…………………………...………....8-9

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2. Section Two: Industry Analysis …....……………………… ……………………..… 10-12

2.1. Opportunities and Threats in the Industry, including Barriers to Entry ….. 10-12

2.1.1. Opportunities and Threats ………………………………………………… 10

2.1.2. Barriers to Entry ………………………………………………………….... 11

2.2. The Company’s Competitive Advantage and its Impact on Success ……….. 11-12

3. Section Three: Management Plan …………….…………………………………... 13-21

3.1. Form of Ownership……………….………………………………………………... 13

3.2. Organizational Structure …………….……………………………………...… 13-14

3.3. Qualifications, Experience, Expertise, and Roles of Members of the Management

Team ……………….…………………………………………………………… 14-21

4. Section Four: Marketing Plan ………...……………………………………………. 21-26

4.1. Overall Marketing Strategy……………………………………………………… 21-22

4.2. Marketing Mix ………………………………………………………………22-26

5. Section Five: Operational Plan ………………………………………………….....…. 27-

32

5.1. Human Resource Needs ………………………………………………...……….. 27-28

5.2. Physical Facilities Requirements ……………………………………………...… 29-31

5.3. Technological Resource Needs ……………………………………………......… 31-32

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6. Section Six: Financial Plan ……………………………………………………...…... 33-37

6.1. Possible Sources of Initial Financing ………………………………………...…….. 33

6.2. Sales Forecasts ……………………………………………………………………….. 34

6.3. Income Projections …………………………………………………………………... 35

6.4. Pro-forma Financial Statements ………………...……………………………… 35-36

6.4.1. Statement of Financial Position ....………………………………...………… 35

6.4.2. Statement of Cash Flows ....…………………… ………………...………….. 36

6.5. Break-even Analysis …………………………………………………………………. 36

6.6. Capital Budget ……………………………………………………………………….. 37

7. Section Seven: Attachments ………………………………………………………….. 38-53

7.1. Resumes …………………………………………………………………………… 38-51

7.2. Letter of Intent ………………………………………………………………… 52-53

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LIST OF FIGURES

Figure 1: Business Model Canvas ....……………………… …………………………..………. 8

Figure 2: Organizational Chart ....……………………… …………………………..………… 14

LIST OF TABLES

Table 1: Opportunities and Threats ....………………………...………………………..……… 10

Table 2: Qualifications of the Management Team ....……………………… ……………… 14-20

Table 3: Pricing ....……………………… …………………………..………………….……… 23

Table 4: Physical Facilities ....……………………….………………………...……………...... 31

Table 5: Technological Resources....……………………… …………………………..………. 32

Table 6 and 7: Monthly Growth and Product Lines ....……………………… ……………….. 34

Table 8: Sales Forecast Year 1....……………………… …………………………..…………... 34

Table 9, 10 and 11: Start-up Costs ....……………………… …………………………………. 37

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EXECUTIVE SUMMARY

Brushes & Brews is a start-up company located in Quezon City which focuses on providing

customers with the chance to express their creativity through a variety of art projects while also

enjoying high-quality coffee. It is a General Partnership type of business organization managed by

six (6) partners. It is owned and operated by Kiefer Nickole Bangug, Jenelyn Custodio, Kristine

Abordo, Mary Claire Zafra, Reanne Jeane Mejia, and Samantha Andrei Tatco. The mentioned

owners are appointed with different positions in the company namely Chief Executive Officer,

Chief Operating Officer, Chief Human Resource Officer, Chief Financial Officer, Chief Legal

Officer, and Chief Marketing Officer.

"Brushes & Brews" boasts a diverse menu of high-quality coffee beverages, with offerings

that include Americano, Spanish Latte, Vanilla Latte, Caramel Macchiato, and Dirty Matcha.

Moreover, the establishment provides customers with the option to acquire coffee along with

essential art supplies such as canvases, paintbrushes, and paints. This unique offering enables

patrons to savor exceptional coffee while simultaneously nurturing their creative potential with the

provided materials.

The total source of funding for Brushes & Brews is 1,320,000 PHP. The six (6) partners

who jointly manage the company provide personal savings in addition to a bank loan that is used

to fund the company's initial establishment and operations. The startup and maintenance of the

business operations are being funded by these savings. To help cover additional startup costs, the

company has obtained a bank loan in addition to its own savings. This loan will be used for things

like rental contracts, initial inventory purchases, space renovation, marketing initiatives, and other

operational costs.

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SECTION 1

THE BUSINESS

1.1 Company’s Vision, Mission, Goals and Objectives, Core Values

1.1.2 Vision

To inspire and enrich lives through the fusion of art and coffee, creating a

vibrant and inclusive community of creativity, connection, and innovation.

1.1.2 Mission

Our mission is to provide a welcoming and dynamic space where people of

all backgrounds can come together to enjoy exceptional coffee, engage in artistic

expression, and build meaningful connections. We strive to cultivate a culture of

creativity, appreciation for the arts, and a commitment to sustainability.

1.1.3 Goals and Objectives

• Cultivate a Unique Space: Create a one-of-a-kind environment that seamlessly

blends the comfort of a coffee shop with the resources and inspiration of an art

studio.

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• Community Engagement: Foster a strong, diverse, and inclusive community by

hosting events, workshops, and exhibitions that encourage artistic expression and

meaningful interactions.

• Exceptional Coffee: Serve high-quality, ethically sourced coffee and food to

delight our customers and keep them coming back for more.

• Artistic Innovation: Support local artists and encourage experimentation by

providing affordable studio space, resources, and opportunities for them to

showcase their work.

• Sustainability: Implement sustainable practices in all aspects of the business, from

sourcing and packaging to waste reduction, in order to minimize our environmental

footprint.

1.1.4 Core Values

• Creativity: We celebrate and nurture creativity in all its forms, fostering an

environment where innovation and artistic expression thrive.

• Inclusivity: We embrace diversity and believe in the power of inclusivity, where

all individuals feel welcome and valued.

• Quality: We are committed to excellence in everything we do, from the quality of

our coffee and art supplies to the service we provide for our customers.

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1.2 Summary of Overall Strategic Direction

Brushes & Brews is an entrepreneurial venture that embodies a pioneering concept,

blending the warmth of a coffee shop with the vibrant creativity of an art studio. The

proposal envisions a welcoming space where patrons can immerse themselves in the

delightful experience of savoring high-quality coffee while simultaneously engaging in

artistic endeavors. The rationale behind this innovative approach lies in the understanding

of two growing markets: the ever-expanding coffee industry and the enduring appeal of the

art market. The global coffee industry is witnessing continual growth, with a demand not

just for a caffeine fix but also for unique, experiential coffee establishments. On the other

hand, the art market continues to resonate with individuals seeking avenues for creative

expression and a sense of belonging within a community. "Brushes & Brews" strategically

positions itself at the crossroads of these two industries, foreseeing immense potential for

growth and sustainability in a niche that intersects the enjoyment of a cup of coffee with

the joy of artistic exploration. The target market for "Brushes & Brews" encompasses a

diverse audience, including coffee connoisseurs who appreciate art and desire an

environment that fosters their creative inclinations. The business aims to attract individuals

of all age groups, providing a space where they can unwind with a freshly brewed cup of

coffee and simultaneously engage in various art activities, such as painting on provided

canvases with quality brushes and vibrant paints. In establishing "Brushes & Brews,"

several strategies are crucial for its success and sustained growth. The initial strategy

involves meticulous market research to identify the ideal location for the establishment.

This would involve analyzing the demographics, foot traffic, and local artistic inclinations

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to select a site that aligns with the business concept and maximizes its visibility to the target

audience. Another essential strategy is to focus on creating a cozy and welcoming

ambiance that seamlessly integrates the coffee experience with the artistic activities. The

layout and design of the space should facilitate both social interactions and individual

artistic expression, ensuring comfort and inspiration for patrons. Incorporating flexible

seating arrangements to accommodate both solitary art sessions and group gatherings

would be a part of this strategy. Furthermore, engaging in strategic partnerships with local

artists, art schools, and suppliers for high-quality coffee beans is essential. Collaboration

with artists for occasional workshops, exhibitions, or even live art sessions within the space

can add an extra dimension to the experience, attracting art enthusiasts and fostering a

sense of community involvement.

A robust marketing strategy is imperative. Leveraging social media, targeted local

advertising, and community events to create awareness and generate interest would be a

priority. Initiating loyalty programs, discounts, or memberships to encourage repeat visits

and customer retention is also crucial. Staff training is key to ensure a seamless experience

and equipping the team with knowledge about coffee varieties, art materials, and excellent

customer service would enhance the overall customer satisfaction and contribute to the

success of "Brushes & Brews." Constant innovation in both the coffee menu and art

activities is another important strategy. Periodically introducing new coffee blends or

seasonal art themes could keep the experience fresh and continually attract new and repeat

customers. Lastly, staying adaptable and responsive to feedback from customers and the

market is crucial. Regular assessments and adjustments to meet the evolving demands and

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preferences of the clientele would ensure the longevity and relevance of the Brushes &

Brews concept in the long run. By ingeniously combining the pleasures of a coffee house

with the opportunity for artistic expression, "Brushes & Brews" strategically positions

itself to cater to the evolving needs and preferences of modern consumers. This unique

fusion not only capitalizes on the rise of coffee culture but also offers an immersive

experience that resonates with those seeking a place where relaxation and creativity

harmoniously converge, thereby fostering a distinct and engaging experience for its

clientele.

1.3 Reasons for Starting the Business

The following are the key reasons for initiating this innovative venture, which

promises to offer a unique and compelling value proposition:

• Diverse Revenue Streams: Brushes and Brews takes a methodical approach to

diversifying its revenue streams. Aside from coffee sales, the company makes money

from painting session fees and art material sales. This diversification of revenue

streams is a critical foundation of financial stability. It aids in mitigating the effects of

seasonal changes and economic uncertainty. "Brushes and Brews" is versatile and

robust by offering a variety of products and services, guaranteeing a steady cash flow.

• Unique Customer Experience: Brushes & Brews is designed to provide a truly unique

customer experience by seamlessly combining the pleasure of sipping coffee with the

opportunity to explore one's creative side. Unlike traditional coffee shops and art

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studios, this innovative blend allows customers to relax, unwind, and express their

artistic inclinations in a single environment, resulting in a loyal customer base.

• Personal Fulfillment and Passion: The operation of Brushes & Brews is more than

just a business venture; it is a way to incorporate personal interests into a thriving

business. The founders and management team are profoundly committed to either

coffee art, or both. This enthusiasm propels the company and adds to its success. The

dedication to creating a setting that represents these passions is a key component that

distinguishes Brushes & Brews, allowing the firm to connect with individuals who

share similar interests.

• Supporting the Local Art Community: Brushes & Brews is founded on a

commitment to support the local artistic community. By providing a venue for local

artists to display and sell their work, the business contributes to the enrichment of the

local cultural environment. This support not only elevates the local art scene but also

establishes the business as an active and valuable member of the community. Through

regular art exhibitions and displays, Brushes & Brews creates a platform for artists to

gain exposure, connect with art enthusiasts, and thrive.

1.4 Product/Service Description

Brushes & Brews, as an establishment, has successfully forged a unique and

innovative niche that seamlessly intertwines the worlds of coffee and art. This distinct

business concept sets it apart from traditional coffee shops and art studios, offering a

compelling proposition for a diverse clientele. It serves as a hub where customers can not

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only savor their preferred coffee beverages but also immerse themselves in the world of art

by trying their hand at painting. The uniqueness of this combination appeals to a wide range

of individuals, including coffee lovers, art enthusiasts, and those seeking an unconventional

and captivating coffee shop experience. What sets Brushes & Brews apart significantly is

its strong commitment to fostering a sense of community. In addition to providing a

platform for creative expression, the business enables patrons to showcase their artistic

creations, thereby transforming the establishment into a local cultural hub. This

environment facilitates connections and a profound sense of belonging. Brushes & Brews

is, in short, the perfect example of how coffee, art, and community come together to create

an inviting and comfortable environment.

1.5 Business Model

Figure 1: Business Model Canvas

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1.6 Company’s Value Proposition

At Brushes & Brews, the value proposition is a finely tailored blend of artistic

inspiration and relaxation, thoughtfully combined within our welcoming establishment.

Brushes & Brews, at its essence, is dedicated to igniting the spark of creativity in each

visitor, making the process of creating art an enjoyable and liberating experience,

regardless of their level of expertise. Brushes & Brews is more than just a hub for art

enthusiasts; it's also a social environment where people can congregate with friends and

family or interact with others who have a keen interest in art. The business has been

meticulously constructed to enable interactions and foster a feeling of community, making

it a great location for interacting and meeting new acquaintances. Furthermore, Brushes &

Brews promotes convenience; customers may select from a variety of coffee choices that

fit their tastes, and canvas sizes are available to meet their artistic ambitions. The idea is to

simplify the visit by meeting customers' creative and coffee demands in one location. In

summary, Brushes & Brews' value proposition is centered around delivering a unique and

memorable experience that seamlessly combines the joy of art with the pleasure of enjoying

a cup of coffee.

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SECTION 2

INDUSTRY ANALYSIS

2.1 Opportunities and Threats in the Industry, including Barriers to Entry

2.1.1 Opportunities and Threats

Starting a coffee shop that combines canvas painting activities can be both

enjoyable and profitable. This unique blend can attract a lot of customers who

appreciate the pleasures of sipping coffee and participating in art activities. It

promotes a feeling of belonging and community and has the potential to develop

into an opportunity for local artists to share their passion. Hosting art events and

classes can generate extra income and keep customers engaged. However, there are

a few difficulties and possible risks to take into consideration, like strong

competition from other coffee shops and the need to hire skilled staff for both coffee

and art services. Following a variety of rules and regulations, including those

related to health, safety, and business standards, can be difficult and complicated to

manage the business. Furthermore, it can be difficult to find a place that is big

enough for coffee and art activities.

Opportunities Threats

• Unique Blend of Coffee and Art • Strong Competition

• Diverse Revenue Streams • Staffing Challenges
• Community Building • Space Limitations
• Platform for Local Artists • Regulatory Compliance
Table 1: Opportunities and Threats

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2.1.2 Barriers to Entry

There are numerous significant impediments to entering the market with a

coffee shop that combines coffee and art. One of these important factors is the huge

financial investment necessary. This includes the purchase of art supplies and

equipment, as well as the continuing upkeep of a fully equipped art studio.

Another major hurdle is the development of brand loyalty and a strong

feeling of community. Existing businesses in this industry have most likely already

established strong and long-lasting customer ties. They have effectively constructed

an atmosphere that fosters a sense of belonging and participation, making it difficult

for new entrants to match or exceed the degree of commitment and loyalty that

customers have acquired with existing competitors. Gaining the confidence and

loyalty of clients who have already built strong ties with current brands may be a

long and difficult process, creating a considerable barrier to entry.

2.2 The Company’s Competitive Advantage and its Impact on Success

Brushes & Brews has a distinct competitive advantage as it provides a creative

fusion of coffee and art. This unique combination distinguishes the company from other

typical coffee shops and art studios by providing a two-in-one experience to a diversified

consumer base. It also provides a vibrant and welcoming atmosphere in which customers

may not only enjoy their favorite coffee beverages but also freely express their artistic side

by means of painting. Brushes & Brews attracts a variety of customers, including coffee

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enthusiasts, art lovers, as well as individuals looking for a one-of-a-kind coffee shop

experience. Brushes & Brews distinguishes itself even further by providing a venue where

customers can not only paint but also display their artworks, enhancing the sense of

community and enabling local artists to showcase their work, transforming the space into

a cultural hub that fosters connections and a sense of belonging.

Brushes & Brews' success is directly influenced by this specific competitive

advantage. The unusual blend of coffee and art not only draws but also holds consumers'

interest over time, contributing to a growing and devoted customer base. The business's

financial stability and growth prospects are enhanced by the diverse revenue streams it

includes, improving long-term sustainability. Excellent customer experience generates

brand loyalty and excellent word-of-mouth, which attracts new customers and helps

develop a solid reputation. Furthermore, the company's dedication to helping the local

creative community helps to build a solid community reputation, which contributes to its

overall success.

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SECTION 3

MANAGEMENT PLAN

3.1 Form of Ownership

Brushes & Brews operates as a General Partnership Business Organization, with a

collective management structure overseen by six dedicated partners. In opting for a general

partnership, these partners have committed to sharing the responsibilities, costs, as well as

both profits and losses that come with running the company. This form of ownership is

built on the fundamental principles of collaboration and cooperation. Partners jointly

navigate decision-making processes and address challenges as they arise, collectively

taking on the duties of managing the business. The foundation of a general partnership lies

in the belief that partners can harness each other's unique strengths and qualities by working

in tandem. Their commitment is directed towards achieving a common goal, with the

understanding that, together, they can accomplish more than they would as individuals. In

essence, it mirrors the amalgamation of each partner's skills and expertise to launch and

operate a thriving and profitable enterprise.

3.2 Organizational Structure

At Brushes & Brews, our hierarchical structure streamlines our operations. The

CEO leads the way, overseeing finance, HR, marketing, and legal teams. Below, our

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talented staff ensure the coffee shop runs smoothly. Effective communication is key in our

structure to keep everyone informed and aligned.

Figure 2: Organizational Chart

3.3 Qualifications, Experience, Expertise, and Roles of Members of the Management Team

Position Qualifications, Experience, Expertise, and Roles

Chief Executive Qualifications

Officer (CEO) • Bachelor's degree or master's degree in a relevant discipline or

MBA.

• Experience in a senior management position.

• Knowledge of profit and loss, balance sheet and cash flow

management, and general finance and budgeting.

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• Ability to build consensus and relationships among executives,

partners, and the workforce.

• Understanding of human resources and personnel management.

Responsibilities

• Make high-level decisions about policy and strategy.

• Report to the board of directors and keep them informed.

• Develop and implement operational policies and a strategic plan.

• Act as the primary spokesperson for the company.

• Assure all legal and regulatory documents are filed and monitor

compliance with laws and regulations.

• Work with the executive board to determine values and mission,

and plan for short and long-term goals.

• Identify and address problems and opportunities for the company.

• Build alliances and partnerships with other organizations.

• Oversee the day-to-day operation of the company.

Chief Financial Qualifications

Officer (CFO) • Master’s degree (or equivalent experience) in accounting, business

accounting, or finance

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• Experience in mergers and acquisitions and investor relations

• Professional certification (ex: Certified Public Accountant)

Responsibilities

• Work with senior managers to develop budgets, ensure

contract/grant compliance, and provide project finance

information.

• Research revenue opportunities, analyze operations, and identify

cost-saving measures.

• Perform risk management, evaluate capital structure, and oversee

fundraising efforts.

• Oversee HR operations and coordinate with external service

providers.

• Monitor business performance, establish corrective actions, and

prepare reports.

• Manage finance personnel and IT systems for compliance.

Chief Qualifications

Marketing • Bachelor’s degree in business, marketing, communications, or

Officer (CMO) related field.

• Excellent analytical and leadership skills.

• Creative and entrepreneurial spirit.

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• Exceptional knowledge of marketing techniques and platforms.

Responsibilities

• Oversee a company’s overall advertising and sales strategy.

• Drive revenue by increasing sales through marketing activities.

• Develop the structure of the business’s marketing department.

• Negotiate advertising contacts.

• Approve marketing campaign ideas.

• Coordinate marketing efforts with the company’s financial and

branding goals.

Chief Human Qualifications

Resources • Knowledge of leading teams and individuals

Officer
• Outstanding qualities of communication and leadership
(CHRO)
• Familiar with employment laws and requirements

• Knowing the corporate culture and how to improve it.

• Has the ability to think strategically and solve problems.

Responsibilities

• Managing, hiring, and training staff.

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• Making sure HR policies are compliant with the law and

developing them.

• Settling disagreements at work and addressing issues raised by

staff.

• Creating plans to improve the work environment and

satisfaction of employees.

• Coordinating with other executives to match hr objectives with

business.

Chief Legal Qualifications

Officer (CLO) • Having a law degree and a license to practice

• Knowledge of law in business environments

• Strong knowledge of business operations

• Skills in analysis and problem-solving

• Outstanding communication and negotiating skills

Responsibilities

• Giving the business legal counsel and advice.

• Managing legal risks and making sure the law is followed.

• Evaluating and generating agreements and contracts.

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• Representing the business in negotiations and legal matters.

• Managing legal matters and, if needed, collaborating with

outside counsel.

Chief Qualifications

Operating • Management or operations experience

Officer (COO)
• Excellent leadership and organizational abilities

• Business procedures and strategy should be understood.

• Decision-making and data-analysis skills

• Outstanding teamwork and communication skills

Responsibilities

• Overseeing everyday operations and processes

• Creating and carrying out business plans

• Overseeing different departments to ensure efficiency.

• Keeping track of performance and productivity

• Working together to accomplish company objectives with other

executives.

Staff Qualifications

• Welcoming and customer-centered

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• Effective teamwork and communication abilities

• Basic computer knowledge and mathematical skills

• Capability to stand and move for extended periods of time.

• Willingness to learn and follow instructions.

Responsibilities

• Acknowledging and helping customers

• Handling payments while operating the cash register.

• Maintaining the store's cleanliness and restocking shelves

• Offering details about goods and special offers

• Observing store policies and procedures

Table 2: Qualifications of Management Team

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SECTION 4

MARKETING PLAN

4.1 Overall Marketing Strategy

To establish "Brushes and Brews" as a popular destination, a well-defined plan has

been crafted. The strategy revolves around effectively promoting this unique establishment

where coffee and art intertwine. The primary aim is to create awareness among potential

customers who share a love for both great coffee and artistic expression.

• Online Presence: Brushes & Brews intends to bolster its online presence by

establishing a dedicated website and actively sharing captivating images of their coffee

and art offerings on social media platforms like Facebook and Instagram. Recognizing

the significance of the internet in people's decision-making processes, this approach

ensures that the business is not only easily discoverable online but also visually

appealing to prospective customers.

• Special Deals and Events: To entice coffee and art enthusiasts, Brushes & Brews plans

to offer special discounts for those who wish to savor both experiences. Additionally,

the establishment will host unique painting events, allowing participants to indulge in

their artistic pursuits while enjoying their favorite brew. By combining fun and cost-

effective deals, Brushes & Brews aims to attract a diverse range of customers.

• Working with Local Artists and Schools: To enhance visibility and pique interest,

Brushes & Brews intends to collaborate with local artists and educational institutions.

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This strategic partnership serves to expand the establishment's appeal and engagement

within the local community. The initiative not only fosters interest but also enables the

company to collect customer email addresses for sending exclusive offers and

information.

• Listening to Customers: Central to the business strategy is a keen attentiveness to

customer feedback. Brushes & Brews recognizes the importance of adapting and

improving its products and services based on customer opinions and praise. By

maintaining a customer-centric approach, the company aims to remain responsive to

customer demands and preferences.

4.2 Marketing Mix

A. Product. The primary offering is a combination of high-quality coffee beverages and a

space for artistic expression. It includes various coffee blends, art materials such as

canvases, paintbrushes, and a creative environment that fosters art exploration. The core

product of the business is the convergence of two experiences: high-quality coffee

beverages and a space for creative art expression. The establishment offers a diverse range

of freshly brewed, carefully selected coffee blends, catering to the preferences of coffee

connoisseurs and casual coffee drinkers alike. Brushes & Brews’ coffee selection includes

favorites like Americano, Spanish Latte, Vanilla Latte, Caramel Macchiato, and Dirty

Matcha. Complementing the coffee offerings, the establishment provides art materials and

a conducive environment for artistic expression. Customers can engage in diverse art

activities, including but not limited to painting on canvases using quality brushes and

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vibrant paints. These art supplies are made easily accessible within the space, encouraging

individuals to explore their artistic side while enjoying their favorite brew. Brushes &

Brews aims to create an atmosphere where individuals, from novices to experienced artists,

can comfortably immerse themselves in their artistic endeavors.

B. Price. Brushes & Brews employs a strategic pricing approach, considering the cost of art

supplies and the overall experience. The pricing for our coffee products falls within the

range of ₱150-₱250. This range includes the option of a bundled package that combines

coffee with art activities for ₱250. A membership program could also be considered to

cater to regular visitors, providing them with cost-effective options or benefits for frequent

usage of the art materials and space. The pricing model for Brushes & Brews aims to strike

a balance between affordability and the perceived value of the experience provided.

Potential strategies might involve offering introductory deals, promotional packages, or

bundled pricing for combined coffee and art experiences. The aim is to ensure that

customers feel they are receiving quality and value for the price.

Product Lines Sales Price Per Unit

Americano ₱150.00
Spanish Latte ₱160.00
Vanilla Latte ₱160.00
Caramel Macchiato ₱170.00
Dirty Matcha ₱170.00
Coffee + Art Bundle ₱250.00

Table 3: Pricing

C. Place. The strategic positioning of "Brushes & Brews" centers on selecting a prime location

that caters to the target audience while ensuring visibility and accessibility. Ideally, the

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coffee shop and art studio would be located at 71 Limbaga St., Diliman, Quezon City, a

bustling area known for its vibrancy. This location offers easy access for individuals

interested in both coffee culture and artistic expression. The physical layout and design of

the space are pivotal in creating the desired atmosphere. It should exude a welcoming,

comfortable, and creatively stimulating ambiance. The establishment must facilitate both

individual art sessions and group activities, offering a harmonious blend of relaxed coffee

enjoyment and a space for artistic endeavors. Prioritizing decor, comfortable seating, and

an aesthetically pleasing environment significantly contributes to the overall experience.

D. Promotion. Implementing a comprehensive marketing plan involving both online and

offline strategies. This includes social media campaigns, influencer partnerships, local

events, workshops, collaborations with local artists, and a strong online presence. Utilizing

various channels to promote the unique experience and create buzz around the

establishment. The promotional strategy for the business focuses on creating awareness

and interest in the unique experience it offers. The marketing mix involves a multi-channel

approach, combining both online and offline strategies. Utilizing social media platforms,

the business can create engaging content showcasing the experience, behind-the-scenes of

coffee brewing, customer art creations, and announcements about workshops or special

events. Collaborating with local influencers, artists, and art-related communities can

further amplify the brand's reach. Local events, art exhibitions, or workshops hosted within

the space can attract attention and engage the local community. Partnerships with art

schools or organizations can also provide opportunities for joint events or sponsorship

deals. Traditional marketing channels such as local advertisements, flyers, and community

involvement, like sponsoring art-related competitions or local gatherings, can complement

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M. Jhocson St., Sampaloc, Manila

the digital efforts. Loyalty programs, referrals, or memberships could be introduced to

encourage repeat visits and word-of-mouth promotion.

E. People. The success of Brushes & Brews heavily relies on the quality of interactions

between the staff and the customers. Ensuring that the team members are well-trained and

possess a passion for both coffee and the arts is crucial. Staff training would encompass

not only expertise in preparing and serving various coffee blends but also knowledge about

the art materials and activities available in the establishment. This enables the team to assist

customers effectively, offering guidance or advice on artistic endeavors while providing

excellent customer service. Creating a team that is not only knowledgeable but also

welcoming and personable is essential. Staff members should embody the values of the

establishment, being approachable and enthusiastic about fostering an environment that

encourages creativity and relaxation. Hiring individuals who value artistic expression,

appreciate coffee culture, and can communicate these passions effectively to customers is

pivotal to enhancing the overall experience.

F. Process. The process aspect is all about ensuring a smooth customer journey within the

establishment. This includes intuitive coffee ordering systems and easy access to art

materials. The goal is to create a seamless experience, whether customers are enjoying

coffee, engaging in personal art sessions, or participating in group art events. This involves

efficient space organization and clear guidance for customers, ensuring that both

individuals and groups have a cohesive and enjoyable experience.

G. Physical Evidence. In the context of coffee shops like Brushes & Brews, "Physical

Evidence" encompasses the tangible and sensory elements within the establishment. This

includes the aesthetic design, decor, and layout, which should create a visually appealing

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and welcoming space reflecting the brand's values. The goal is to merge the atmosphere of

a coffee shop with that of an art studio, inspiring creativity, and relaxation. Decor can

include art pieces on display, and seating arrangements should be versatile to accommodate

both individual creative sessions and group gatherings. Organized art supplies, an

informative coffee menu, and a cohesive brand identity all contribute to the overall physical

evidence. The aim is to foster a sense of community and inspiration, where customers can

enjoy quality coffee and engage in artistic expression.

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M. Jhocson St., Sampaloc, Manila

SECTION 5

OPERATIONAL PLAN

5.1 Human Resources Needs

In the operational strategy, it is of utmost importance to establish a strong marketing

department to effectively promote our unique coffee shop featuring painting canvas activities.

This department will consist of several pivotal positions, each contributing significantly to

marketing efforts.

• The CEO (Chief Executive Officer) takes on the role of the highest authority. They set

the overarching vision and strategic goals for the coffee shop, such as expanding to new

locations, introducing unique coffee blends, or fostering a specific brand identity. The CEO

is responsible for steering the company's overall direction and ensuring that it remains

competitive in the market.

• The COO (Chief Operating Officer) plays a critical role in the daily operations of the

coffee shop. They oversee activities such as managing the supply chain for coffee beans

and ingredients, ensuring efficient and hygienic store operations, and handling inventory.

The COO's primary aim is to ensure that the coffee shop runs smoothly and that customers

receive high-quality products and services.

• The CHRO (Chief Human Resource Officer) manages the workforce. They are

responsible for hiring, training, and managing staff, ensuring they provide excellent

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customer service. The CHRO also fosters a positive work environment, focusing on

employee well-being and motivation. They contribute to the team by creating a dedicated

and customer-focused staff.

• The CFO's (Chief Financial Officer) primary role in a coffee shop is to manage the

financial aspects of the business. They handle budgeting, monitor expenses, and ensure

profitability. The CFO may also make decisions regarding pricing, supplier negotiations,

and financial planning, contributing to the team's ability to maintain a healthy bottom line.

• The CLO (Chief Legal Officer) manages legal matters, such as contracts with suppliers,

leases, and permits. They ensure the business operates within legal boundaries, protecting

it from legal risks. The CLO's role contributes to the team by safeguarding the coffee shop's

legal interests.

• The CMO (Chief Marketing Officer) is responsible for promoting the coffee shop and

attracting customers. They create marketing strategies, run advertising campaigns, and

manage the coffee shop's brand identity. Their efforts contribute to customer acquisition

and brand recognition, making the coffee shop a preferred choice for coffee enthusiasts.

• And lastly, the staff in a coffee shop business plays a fundamental role in ensuring its

success. They are on the front lines, responsible for providing exceptional customer

service, preparing, and serving high-quality coffee and food, and creating a welcoming

atmosphere. Staff interactions with customers directly impact their overall experience,

influencing their likelihood of returning and recommending the coffee shop to others.

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5.2 Physical Facilities Required

Physical Facility Description

Requirements

Location Brushes & Brews is strategically located at 77 Scout Limbaga Street,

Tomas Morato in the heart of Quezon City. The chosen location

places us in a vibrant and artistic neighborhood, well-suited to our

target market. Its proximity and accessibility via major roadways

ensures our accessibility to a diverse customer base.

Space Layout The facility spans 1,000 square meters, carefully partitioned to

accommodate both the coffee shop and the art studio. Roughly 70%

of the space is dedicated to the coffee shop, offering abundant room

for coffee preparation, display of delectable treats, and comfortable

seating. The remaining 30% is earmarked for the art studio, where

patrons can unleash their creativity, engaging in artistic activities and

proudly showcasing their artworks.

Art Studio Area The art studio area is designed to foster a conducive environment for

creative expression. We have [Number of Workstations/Tables]

available for customers, each equipped with necessary materials and

space for artistic activities. The layout encourages customers to

explore their creative sides comfortably.

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Coffee Shop The coffee shop area is characterized by a welcoming atmosphere

Area that encourages relaxation and social interaction.

Art Supplies Art supplies storage is in a designated area within our facility. We

Storage maintain an organized and accessible system for canvases, paint,

brushes, easels, and other art materials. This system ensures the

efficient distribution of art supplies to our customers.

Artwork Display The art studio area includes designated wall space and easels for

Space customers to showcase their completed artworks, with appropriate

lighting to highlight their creations.

Lighting Natural light complements artificial lighting to create an inviting

atmosphere. It contributes to the inspiration in the art studio and a

welcoming ambiance in the coffee shop.

Restroom Clean and well-maintained restroom facilities are conveniently

Facilities located within the premises for customer comfort.

Ventilation Adequate ventilation ensures a comfortable environment, especially

in the art studio area where creativity flows freely.

Office and A dedicated area serves as an office for administrative tasks and

Storage Space inventory management, ensuring efficient business operations.

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Safety and The facility is equipped with essential safety features, including fire

Security safety equipment and security measures, to prioritize customer safety.

Measures

Decor and Brushes & Brews offers a cozy and minimalist ambiance with a

Aesthetics brown, white, and black color scheme. Locally crafted paintings,

sculptures, and other art pieces adorn the space, enhancing the artistic

environment.

Furniture and The facility features a mix of wooden tables and chairs for a rustic

Furnishings touch, plush leather couches and armchairs for comfort, and custom-

crafted wooden shelves and storage units to enhance both practicality

and style.

Table 4: Physical Facilities

5.3 Technological Resources Needs

Technological Description

Resource

Point of Sale (POS) A robust and user-friendly POS system for efficient and accurate

System processing of coffee and art material purchases.

Online Ordering A website or mobile app for online coffee orders, reservations for

Platform art sessions, and purchase of art supplies or memberships.

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Art Inventory Software to track and manage art supply inventory, ensuring

Management timely restocking and availability for customers.

Customer CRM software to maintain customer data, preferences, and

Relationship purchase history for personalized experiences and loyalty

Management programs.

(CRM)

Wi-Fi and Reliable Wi-Fi for customers and technology infrastructure to

Technology support art-related workshops, streaming, or digital presentations

Infrastructure within the space.

Security Systems Surveillance cameras and security software to ensure the safety of

both customers and the establishment's assets.

Table 5: Technological Resources

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M. Jhocson St., Sampaloc, Manila

SECTION 6

FINANCIAL PLAN

6.1 Possible Sources of Financing

The company's financial strategy relies on obtaining its initial funding from a

combination of personal savings given by each member and a bank loan. Brushes & Brews,

the combination of a coffee shop and an art workshop, was made feasible by the

conscientious efforts of its proponents' funds. This demonstrates the partners' unwavering

commitment to investing in the venture's success.

In addition to personal contributions, the establishment has sought financial

assistance through a bank loan. The additional capital acquired from this loan opens up

avenues to cover various essential initial expenses, including store purchases, rental costs,

and any required repairs. The goal is to guarantee that the company not only gets off to a

good financial start but also runs smoothly and maximizes the potential of personal savings

by obtaining a loan that supplements its financial resources.

The team's joint efforts are meticulously oriented toward establishing a solid

financial foundation, which is critical for supporting future business progress. Brushes &

Brews hopes to actualize its mission with the help of a symbiotic mix of a bank loan and

the partners' own resources, providing a promising financial foundation for development

and success.

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M. Jhocson St., Sampaloc, Manila

6.2 Sales Forecast

Sales Forecast Year 1 Q1 Q2 Q3 Q4

Monthly Growth Rate by Qtr Yr1 4% 3% 4% 4%

Tables 6 & 7: Monthly Growth and Product Lines

Category Category /
Product Lines January February March April May June July August September October November December Annual Totals Breakdown Total
Americano
Unit Sold 599 655 681 702 723 744 774 805 837 871 906 942 9,239 15.9%
Total Sales 89,850 98,250 102,180 105,245 108,403 111,655 116,121 120,766 125,597 130,620 135,845 141,279 ₱1,385,811 100.0% 13.4%
Total COGS 59,900 65,500 68,120 70,164 72,269 74,437 77,414 80,511 83,731 87,080 90,563 94,186 ₱923,874 66.7% 12.8%
Total Margin 29,950 32,750 34,060 35,082 36,134 37,218 38,707 40,255 41,866 43,540 45,282 47,093 ₱461,937 33.3% 14.8%

Spanish Latte
Unit Sold 705 733 763 785 809 833 867 901 937 975 1,014 1,054 10,376 17.8%
Total Sales 112,800 117,312 122,004 125,665 129,435 133,318 138,650 144,196 149,964 155,963 162,201 168,689 ₱1,660,197 100.0% 16.1%
Total COGS 77,550 80,652 83,878 86,394 88,986 91,656 95,322 99,135 103,100 107,224 111,513 115,974 ₱1,141,386 68.8% 15.8%
Margin 35,250 36,660 38,126 39,270 40,448 41,662 43,328 45,061 46,864 48,738 50,688 52,715 ₱518,812 31.3% 16.6%

Vanilla Latte
Unit Sold 623 648 674 694 715 736 766 796 828 861 896 932 9,169 15.8%
Total Sales 99,680 103,667 107,814 111,048 114,380 117,811 122,524 127,425 132,522 137,822 143,335 149,069 ₱1,467,096 100.0% 14.2%
Total COGS 68,530 71,271 74,122 76,346 78,636 80,995 \
84,235 87,604 91,109 94,753 98,543 102,485 ₱1,008,629 68.8% 14.0%
Margin 31,150 32,396 33,692 34,703 35,744 36,816 38,289 39,820 41,413 43,069 44,792 46,584 ₱458,468 31.3% 14.7%

Caramel Macchiato
Unit Sold 689 717 745 768 791 814 847 881 916 953 991 1,030 10,141 17.4%
Total Sales 117,130 121,815 126,688 130,488 134,403 138,435 143,973 149,731 155,721 161,950 168,428 175,165 ₱1,723,926.43 100.0% 16.7%
Total COGS 82,680 85,987 89,427 92,109 94,873 97,719 101,628 105,693 109,921 114,317 118,890 123,646 ₱1,216,889.24 70.6% 16.8%
Margin 34,450 35,828 37,261 38,379 39,530 40,716 42,345 44,039 45,800 47,632 49,538 51,519 ₱507,037.19 29.4% 16.3%

Dirty Matcha
Unit Sold 603 627 652 672 692 713 741 771 802 834 867 902 8,875 15.3%
Total Sales 102,510 106,610 110,875 114,201 117,627 121,156 126,002 131,042 136,284 141,735 147,405 153,301 ₱1,508,748 100.0% 14.6%
Total COGS 72,360 75,254 78,265 80,613 83,031 85,522 88,943 92,500 96,200 100,048 104,050 108,212 ₱1,064,999 70.6% 14.7%
Margin 30,150 31,356 32,610 33,589 34,596 35,634 37,059 38,542 40,084 41,687 43,354 45,088 ₱443,750 29.4% 14.2%

Coffee + Art Bundle

Unit Sold 705 733 763 785 809 833 867 901 937 975 1,014 1,054 10,376 17.8%
Total Sales 176,250 183,300 190,632 196,351 202,241 208,309 216,641 225,307 234,319 243,692 253,439 263,577 ₱2,594,058 100.0% 25.1%
Total COGS 126,900 131,976 137,255 141,373 145,614 149,982 155,982 162,221 168,710 175,458 182,476 189,775 ₱1,867,722 72.0% 25.9%
Margin 49,350 51,324 53,377 54,978 56,628 58,326 60,660 63,086 65,609 68,234 70,963 73,802 ₱726,336 28.0% 23.3%
Total Units Sold 3,924 4,113 4,278 4,406 4,538 4,674 4,861 5,056 5,258 5,468 5,687 5,914 58,176
Total Sales ₱698,220 ₱730,955 ₱760,193 ₱782,999 ₱806,489 ₱830,683 ₱863,911 ₱898,467 ₱934,406 ₱971,782 ₱1,010,653 ₱1,051,080 ₱10,339,837
Total Cost of Goods Sold ₱487,920 ₱510,641 ₱531,066 ₱546,998 ₱563,408 ₱580,311 ₱603,523 ₱627,664 ₱652,771 ₱678,881 ₱706,037 ₱734,278 ₱7,223,498
Total Margin ₱210,300 ₱220,314 ₱229,127 ₱236,000 ₱243,080 ₱250,373 ₱260,388 ₱270,803 ₱281,635 ₱292,901 ₱304,617 ₱316,801 ₱3,116,339

Table 8: Sales Forecast Year 1

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M. Jhocson St., Sampaloc, Manila

6.3 Income Projections

January February March April May June July August September October November December Annual Totals
Revenue
Americano 89,850 98,250 102,180 105,245 108,403 111,655 116,121 120,766 125,597 130,620 135,845 141,279 ₱1,385,811
Spanish Latte 112,800 117,312 122,004 125,665 129,435 133,318 138,650 144,196 149,964 155,963 162,201 168,689 ₱1,660,197
Vanilla Latte 99,680 103,667 107,814 111,048 114,380 117,811 122,524 127,425 132,522 137,822 143,335 149,069 ₱1,467,096
Caramel Macchiato 117,130 121,815 126,688 130,488 134,403 138,435 143,973 149,731 155,721 161,950 168,428 175,165 ₱1,723,926
Dirty Matcha 102,510 106,610 110,875 114,201 117,627 121,156 126,002 131,042 136,284 141,735 147,405 153,301 ₱1,508,748
Coffee + Art Bundle 176,250 183,300 190,632 196,351 202,241 208,309 216,641 225,307 234,319 243,692 253,439 263,577 ₱2,594,058
Total Revenue ₱698,220 ₱730,955 ₱760,193 ₱782,999 ₱806,489 ₱830,683 ₱863,911 ₱898,467 ₱934,406 ₱971,782 ₱1,010,653 ₱1,051,080 ₱10,339,837
Cost of Goods Sold
Americano 59,900 65,500 68,120 70,164 72,269 74,437 77,414 80,511 83,731 87,080 90,563 94,186 ₱923,874
Spanish Latte 77,550 80,652 83,878 86,394 88,986 91,656 95,322 99,135 103,100 107,224 111,513 115,974 ₱1,141,386
Vanilla Latte 68,530 71,271 74,122 76,346 78,636 80,995 84,235 87,604 91,109 94,753 98,543 102,485 ₱1,008,629
Caramel Macchiato 82,680 85,987 89,427 92,109 94,873 97,719 101,628 105,693 109,921 114,317 118,890 123,646 ₱1,216,889
Dirty Matcha 72,360 75,254 78,265 80,613 83,031 85,522 88,943 92,500 96,200 100,048 104,050 108,212 ₱1,064,999
Coffee + Art Bundle 126,900 131,976 137,255 141,373 145,614 149,982 155,982 162,221 168,710 175,458 182,476 189,775 ₱1,867,722
Total Cost of Goods Sold ₱487,920 ₱510,641 ₱531,066 ₱546,998 ₱563,408 ₱580,311 ₱603,523 ₱627,664 ₱652,771 ₱678,881 ₱706,037 ₱734,278 ₱7,223,498
Gross Margin ₱210,300 ₱220,314 ₱229,127 ₱236,000 ₱243,080 ₱250,373 ₱260,388 ₱270,803 ₱281,635 ₱292,901 ₱304,617 ₱316,801 ₱3,116,339
Payroll ₱103,971 ₱103,971 ₱103,971 ₱103,971 ₱103,971 ₱103,971 ₱103,971 ₱103,971 ₱103,971 ₱103,971 ₱103,971 ₱103,971 ₱1,247,650
Operating Expenses
Advertising 3,000 3,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 ₱16,000
Salaries Expense 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 ₱1,247,652
Legal and Professional Services 10,000 - - - - - - - - - - - ₱10,000
Telecommunication Expenses 1,500 1,500 1,500 1,500 1,500 1,500 1,500
ASSETS 1,500 1,500 1,500 1,500 1,500
2024 ₱18,000
Licenses 7,000 - - - - - - - - - - - ₱7,000
Office Expense 1,000 1,000 1,000 1,000 1,000 1,000 Current Assets
1,000 1,000 1,000 1,000 1,000 1,000 ₱12,000
Rent Expense 20,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 ₱130,000
- - - - - -
Cash
- - - - - -
1,068,921
₱0
Repairs and Maintenance 1,000 1,000 1,000 1,000 1,000 1,000 Accounts
1,000 Receivable
1,000 1,000 1,000 1,000 1,000 ₱12,000 -
Supplies 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Inventory10,000 10,000 10,000 10,000 10,000 ₱120,000
100,000
- - - - - - - - - - - - ₱0
Utilities - 8,000 8,000 8,000 8,000 8,000 Prepaid
8,000 Expenses
8,000 8,000 8,000 8,000 8,000 100,000
₱88,000
Miscellaneous
Total Operating Expenses
1,000
₱158,471
1,000
₱139,471
1,000
₱137,471
1,000
₱137,471
1,000
₱137,471
1,000
₱137,471 Other
1,000
₱137,471 Initial Costs₱137,471
1,000
₱137,471
1,000 1,000
₱137,471
1,000
₱137,471
1,000
₱137,471 3,333
₱12,000
₱1,672,652
Income (Before Other Expenses) -₱52,142 -₱23,128 -₱12,315 -₱5,441 ₱1,639 ₱8,931 ₱18,946 ₱29,361 ₱40,194 Total
₱51,459 Current
₱63,175 Assets
₱75,360
₱ 1,272,254.21
₱196,037
Other Expenses
Amortized Start-up Expenses 4,306 4,306 4,306 4,306 4,306 4,306 4,306 4,306 4,306 4,306 4,306 4,306 ₱51,667
Depreciation 940 940 940 940 940 940 Fixed Assets
940 940 940 940 940 1,312 ₱11,657
Total Other Expenses 5,746 5,726 5,706 5,686 5,666 5,646 5,626 5,605 5,585 5,564 5,544 5,894 ₱67,995
Net Income Before Income Tax -₱57,888 -₱28,854 -₱18,021 -₱11,128 -₱4,028 ₱3,285
Real Estate
₱13,320
-- Land
₱23,756 ₱34,609 ₱45,895 ₱57,631 ₱69,465 ₱128,042
-
Income Tax ₱0 ₱0 ₱0 ₱0 ₱0 ₱0 Real
₱0Estate --₱0
Buildings ₱0 ₱8,800 ₱12,387 ₱14,754 ₱35,942 -
Net Profit/Loss -₱57,888 -₱28,854 -₱18,021 -₱11,128 -₱4,028 ₱3,285 ₱13,320 ₱23,756 ₱34,609 ₱37,094 ₱45,244 ₱54,711 ₱92,100
Leasehold Improvements -
Equipment 50,000
Furniture and Fixtures 28,000
6.4 Pro-forma Financial Statements Vehicles -
Other 15,000
ASSETS 2024
Total Fixed Assets ₱ 93,000.00
Current Assets (Less Accumulated Depreciation) ₱ 11,657.14
6.4.1
Cash Statement of Financial Position
1,068,921 Total Assets ₱ 1,353,597.00
Accounts Receivable -
ASSETS 2024
Inventory 100,000 LIABILITIES & EQUITY
Current Assets
Prepaid Expenses 100,000 Liabilities
Cash 1,068,921
Other Initial Costs 3,333 Accounts Payable -
Accounts Receivable -
Total Current Assets ₱ 1,272,254.21 Commercial Loan Balance -
Inventory 100,000
Commercial Mortgage Balance -
Prepaid Expenses 100,000
Fixed Assets Credit Card Debt Balance -
Other Initial Costs 3,333
Real Estate -- Land - Vehicle Loans Balance -
Total Current Assets ₱ 1,272,254.21
Real Estate -- Buildings - Other Bank Debt Balance 61,497
Leasehold Improvements - Line of Credit Balance -
Fixed Assets
Equipment 50,000 Total Liabilities ₱ 61,496.57
Real Estate -- Land -
Furniture and Fixtures 28,000 Equity
Real Estate -- Buildings -
Vehicles - Common Stock 1,200,000
Leasehold Improvements -
Other 15,000 Retained Earnings 92,100
Equipment 50,000
Total Fixed Assets ₱ 93,000.00 Dividends Dispersed/Owners Draw -
Furniture and Fixtures 28,000
(Less Accumulated Depreciation) ₱ 11,657.14 Total Equity ₱ 1,292,100.49
Vehicles -
Total Assets ₱ 1,353,597.00 Total Liabilities and Equity ₱ 1,353,597.00
Other 15,000
Total Fixed Assets ₱ 93,000.00
LIABILITIES & EQUITY
(Less Accumulated Depreciation) ₱ 11,657.14
Liabilities
Total Assets ₱ 1,353,597.00
Accounts Payable -
Commercial Loan Balance -
LIABILITIES & EQUITY
Commercial Mortgage Balance -
Liabilities
Credit Card Debt Balance -
Accounts Payable -
Vehicle Loans Balance -
Commercial Loan Balance -
Other Bank Debt Balance 61,497
Commercial Mortgage Balance -
Line of Credit Balance -
Credit Card Debt Balance -
Vehicle Loans Balance
Total Liabilities ₱ 61,496.57
-
35
Equity
Other Bank Debt Balance 61,497
Common Stock 1,200,000
Line of Credit Balance -
Retained Earnings 92,100
Total Liabilities ₱ 61,496.57
Dividends Dispersed/Owners Draw -
Equity
Total Equity ₱ 1,292,100.49
 National University
M. Jhocson St., Sampaloc, Manila

6.4.2 Statement of Cash Flow

January February March April May June July August September October November December Totals
Beginning Balance ₱1,000,000 ₱942,594 ₱914,201 ₱896,621 ₱885,915 ₱882,289 ₱885,956 ₱899,637 ₱923,734 ₱958,663 ₱1,004,857 ₱1,062,768
Cash Inflows
Cash Sales 698,220 730,955 760,193 782,999 806,489 830,683 863,911 898,467 934,406 971,782 1,010,653 1,051,080 ₱10,339,837.49
Accounts Receivable - - - - - - - - - - - -
Total Cash Inflows ₱698,220 ₱730,955 ₱760,193 ₱782,999 ₱806,489 ₱830,683 ₱863,911 ₱898,467 ₱934,406 ₱971,782 ₱1,010,653 ₱1,051,080 ₱10,339,837.49

Cash Outflows
Investing Activities
Cost of Goods Sold 487,920 510,641 531,066 546,998 563,408 580,311 603,523 627,664 652,771 678,881 706,037 734,278 ₱7,223,498.27
Operating Activities
Operating Expenses 158,471 139,471 137,471 137,471 137,471 137,471 137,471 137,471 137,471 137,471 137,471 137,471 ₱1,672,652.00
Payroll 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 103,971 ₱1,247,649.75
Taxes - - - - - - - - - - - 35,942 ₱35,941.79
Financing Activities
Loan Payments 5,265 5,265 5,265 5,265 5,265 5,265 5,265 5,265 5,265 5,265 5,265 5,265 ₱63,174.80
Total Cash Outflows ₱755,626 ₱759,347 ₱777,773 ₱793,705 ₱810,115 ₱827,017 ₱850,229 ₱874,370 ₱899,477 ₱925,588 ₱952,743 ₱1,044,926 ₱10,270,916.62
Net Cash Flows -₱57,406 -₱28,392 -₱17,580 -₱10,706 -₱3,626 ₱3,666 ₱13,681 ₱24,097 ₱34,929 ₱46,194 ₱57,910 ₱6,153 ₱68,920.88
Operating Cash Balance ₱942,594 ₱914,201 ₱896,621 ₱885,915 ₱882,289 ₱885,956 ₱899,637 ₱923,734 ₱958,663 ₱1,004,857 ₱1,062,768 ₱1,068,921
Line of Cash
Ending Credit Drawdown
Balance ₱942,594 ₱914,201 ₱896,621 ₱885,915 ₱882,289 ₱885,956 ₱899,637 ₱923,734 ₱958,663 ₱1,004,857 ₱1,062,768 ₱1,068,921
Ending
Line Cash Balance
of Credit Balance ₱942,594 ₱914,201 ₱896,621 ₱885,915 ₱882,289 ₱885,956 ₱899,637 ₱923,734 ₱958,663 ₱1,004,857 ₱1,062,768 ₱1,068,921
Line of Credit Balance

6.5 Break-even Analysis

36
 National University
M. Jhocson St., Sampaloc, Manila

6.6 Capital Budget

Tables 9, 10, & 11: Start-up Costs

37
KRISTINE VILLANUEVA ABORDO
#11 4th Avenue Duplex Compound Marikina City, 1812
qwerqwer7@yahoo.com
+63 (956) 064 5669

PROFILE:

• Experienced and self-motivated bringing forth valuable industry experience and a passion for marketing and financing. Results
oriented with a proven track record of working collaboratively with team members to achieve goals.Thorough, meticulous, and
hard-working teenager that never settles for less and always looks for growth and strive for more success.

SCHOLASTIC BACKGROUND

2022-Present College National University – Manila

551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila
Bachelor of Science in Business Administration
Major in Financial Management

2020- 2022 Senior High School Our Lady of Perpetual Succor College, Marikina City
Gen. Ordoñez St., Concepcion Uno, Marikina City PH 1807
Science, Technology, Engineering and Mathematics

2016-2020 Junior High School Valeriano E. Fugoso Memorial High School

276 Molave St. Marikina, 1800 Metro Manila

2010-2016 Elementary Valeriano E. Fugoso Memorial Elementary School

276 Molave St. Marikina, 1800 Metro Manila

SCHOLARSHIP GRANT

• Senior High School Scholar 2020

2022
Dionisio A. Salvador, SR. Scholarship Program ( DAS-SP )
276 Molave St. Marikina, 1800 Metro Manila

MEMBERSHIPS / AFFILIATIONS

2016 – 2018 President, Robotics Club

Robotics Club
Valeriano E. Fugoso Memorial High School
276 Molave St. Marikina, 1800 Metro Manila

2018-2019 Grade 9 Coordinator, Save Club

Save Club
Valeriano E. Fugoso Memorial High School
276 Molave St. Marikina, 1800 Metro Manila

38
2016 – 2020 Overall Coordinator, Science Club
Science Club
Valeriano E. Fugoso Memorial High School
276 Molave St. Marikina, 1800 Metro Manila

2019-2020 SSG OFFICER

SSG Officer – Grade 9 Representative
Valeriano E. Fugoso Memorial High School
276 Molave St. Marikina, 1800 Metro Manila

CITATIONS AND AWARDS

May 27, 2022 Certificate of Academic Excellence Award

Best in Capstone Research
With Honors for Academic Year 2021-2022
Our Lady of Perpetual Succor College
Gen. Ordoñez St., Concepcion Uno, Marikina City PH 1807
May 27, 2022 Certificate of Completion
Senior High School Completer
Our Lady of Perpetual Succor College
Gen. Ordoñez St., Concepcion Uno, Marikina City PH 1807

May 2021 Certificate of Academic Excellence Awarde

With High Honors for Academic Year 2020-2021
Our Lady of Perpetual Succor College
Gen. Ordoñez St., Concepcion Uno, Marikina City PH 1807

Aug 2019 1st Place Journalism

Editorial Writing Year 2019
Valeriano E. Fugoso Memorial High School
276 Molave St. Marikina, 1800 Metro Manila

Nov 2020 Champion Declamation Contest

English Week CelebrationYear 2020
Valeriano E. Fugoso Memorial High School
276 Molave St. Marikina, 1800 Metro Manila

PERSONAL CIRCUMSTANCES

Birth Date: December 19, 2004 Religion: Born Again Christian

Civil Status: Single Blood Type: AB
Father’s Name: Marcelo Ariel Abordo Height: 5’5”
Mother’s Name: Mina Sicat Weight: 45 kg

39
No. 23 Kabaitan Street, Karangalan Village, Dela Paz, Pasig City
kieferbangug02@gmail.com
+63 970 689 583

• I was well equipped with the fundamental knowledge in the industry and more than willing to learn more, strive more and grow
more, that I know for sure I will find it with your dearest department.

551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila

Sta. Ana St. Bagumabayan, Ilagan City of Isabela

Felix Ave E Svc Rd, Cainta, 1900 Rizal

Gumamela Street, Naguilian Baculud, Ilagan City of Isabela

• Microsoft with speed typing skills (an average of 50 words per minute)
• Microsoft with Visual Basic Application Programming (Macro Excel)
• Microsoft for presentation

2018 – 2020
Events Organizing Club

Sta. Ana St. Bagumabayan, Ilagan City of Isabela

40
 2016 - 2018
History Club

Sta. Ana St. Bagumabayan, Ilagan City of Isabela

Jun 22, 2022

With Honors for Academic Year 2021-2022

Sta. Ana St. Bagumabayan, Ilagan City of Isabela

Jun 22, 2022

Senior High School Completer

Sta. Ana St. Bagumabayan, Ilagan City of Isabela

April 18, 2021

With Honors for Academic Year 2020-2021

Sta. Ana St. Bagumabayan, Ilagan City of Isabela

April 18, 2019

Top 2 Completion for Academic Year 2019-2020

Felix Ave E Svc Rd, Cainta, 1900 Rizal

April 26, 2023

Integrating Entrepreneurship with
Sustainable Venture and Intellectual
Property

551 M.F. Jhocson St, Sampaloc, Manila,

1008 Metro Manila

April 21, 2023

PRISM: 2023 Business Students’
Conference

Mall of Asia Complex, Seashell Ln, Pasay,

1300 Metro Manila

Birth Date: May 4, 2004 Religion: Roman Catholic

Civil Status: Single Blood Type: O
Father’s Name: Joven M. Bangug Height: 5’”
Mother’s Name: Beverly S. Magbuo Weight: 61.2 lbs

41
Jenelyn O. Custodio
144 A Dr. Sixto Antonio Avenue, Rosario, Pasig City
jencustodio56@gmail.com
+63 (947) 540 5657

Career Objective:
“I aspire to join a forward-thinking organization on a path of growth and development, where I can continuously evolve as a
productive and dedicated team member. I am committed to delivering
high-quality performance to contribute to the achievement of the organization's objectives and be an integral part of its
success”.

Scholastic Background:

2022 - Present College National University - Manila

551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro
Manila
Bachelor of Science in Business Administration Major in
Financial Management

2020-2022 Senior H.S Eusebio High School

C.Raymundo Avenue, Rosario, Pasig City Accountancy,
Business and Management

2016-2020 Senior H.S Eusebio High School

C.Raymundo Avenue, Rosario, Pasig City Accountancy,
Business and Management

2010-2016 Elementary Rosario Elementary Schol

Dr. Sixto Antonio Avenue, Rosario, Pasig City

Scholarship Grant
- Pasig City Scholars
Scholarship for Tertiary Students
Caruncho Ave, Barangay San Nicolas, Pasig

42
Computer/Programming Skilss:

Microsoft Office
- Mincrosoft WORD
- Microsoft POWERPOINT

Memberships/Affiliation:

2022 – 2023 Junior Confederation of Finance Associations - Philippines

Member
National University - Manila
551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila

Citation and Awards:

2021 – 2022 Eusebio High School

With Honors for Academic Year 2021-2022 C.Raymundo
Avenue, Rosario, Pasig City

2021 – 2022 Eusebio High School

With Honors for Academic Year 2021-2022 C.Raymundo
Avenue, Rosario, Pasig City

Character Reference:

Diana Rose Caudilla, CPA

- Certified Public Accountant
- PricewaterhouseCoopers
- 0912 345 6789

43
REANNE JEANE MEJIA
163 St. Louis St., Lucas R. Pascual, Baesa, Quezon City, 1116
reannemejia16@gmail.com
+63 (965) 564 8759

CAREER OBJECTIVE:

• To be in a position with a growing organization which will always amend my potential as a productive
and active individual giving quality performance for the attainment of the goal of the organization, I
aim to be part of.

SCHOLASTIC BACKGROUND

2022-Presen College National University – Manila

t 551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila
Bachelor of Science in Business
Administration Major in Financial
Management
2020- 2022 Senior High Ismael Mathay Sr High School, Quezon City
School M2JH+M57, Branches, Project 8, Lungsod Quezon, 1116
Kalakhang Maynila
Accountancy, Business and Management
2016-2020 Junior High Ismael Mathay Sr High School, Quezon City
School M2JH+M57, Branches, Project 8, Lungsod Quezon, 1116
Kalakhang Maynila
2010-2016 Elementary Placido Del Mundo Elementary School
1116 Quirino Hwy, Novaliches, Quezon City, 1116 Metro
Manila

SCHOLARSHIP GRANT

● QCYDO Scholar 2023

Scholarship for Tertiary Students (Economic)
City Hall Compound, Elliptical Road, Barangay Central, Diliman, Quezon City 1100, Metro Manila

COMPUTER /PROGRAMMING SKILLS

MICROSOFT OFFICE
● Microsoft WORD
● Microsoft POWERPOINT for presentation

44
MEMBERSHIPS / AFFILIATIONS

2022 – 2023 Junior Confederation of Finance Associations

- Philippines
Member
National University - Manila
551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro
Manila

CITATIONS AND AWARDS

July 03, 2022 Certificate of Academic Excellence Award

With High Honors for Academic Year
2021-2022
Ismael Mathay Sr. High School
M2JH+M57, Branches, Project 8, Lungsod Quezon, 1116
Kalakhang Maynila
July 03, 2022 Certificate of Completion
Senior High School Completer
Ismael Mathay Sr. High School
M2JH+M57, Branches, Project 8, Lungsod Quezon, 1116
Kalakhang Maynila
June 2021 Certificate of Academic Excellence Award
With Honors for Academic Year 2020-2021
Ismael Mathay Sr. High School
M2JH+M57, Branches, Project 8, Lungsod Quezon, 1116
Kalakhang Maynila
August 2020 Certificate of Academic Excellence Award
With Honors for Academic Year 2019-2020
Ismael Mathay Sr. High School
M2JH+M57, Branches, Project 8, Lungsod Quezon, 1116
Kalakhang Maynila

TRAININGS / SEMINARS ATTENDED

May 31, 2023 Certificate of Appreciation

LEAP: Entrepreneurship as a Springboard for Financial
Independence
National University – Manila
551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila

April 26, 2023 Certificate of Participation

Integrating Entrepreneurship with Sustainable Venture and
Intellectual Property
National University – Manila
551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila

April 21, 2023 Certificate of Participation

PRISM: 2023 Business Students’ Conference
SMX Convention Center
Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila

45
 August 31, 2022 Certificate of Participation
General Assembly and Leadership Webinar: Looking Back,
Thinking Forward
National University – Manila
551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila

PERSONAL CIRCUMSTANCES
Birth Date: July 16, 2003
Religion: Roman Catholic
Civil Status: Single
Height: 5’2”
Father’s Name: Raul S. Mejia

CHARACTER REFERENCES

Mrs. Mary Rose Leynes-Paguia

• Public School Teacher

• Punturin Senior High School
• +63-977-460-8467

46
 TATCO, SAMANTHA ANDREI REGALA
198 M.H Del Pilar St. Palatiw Pasig City 1600 tatcosamantha0522@gmail.com
+63 939 112 2861

I want to use my knowledge and skills in different jobs, share what I know with others, and excel in a competitive work
environment. My goal is to make a positive impact in my chosen field.

EDUCATION
ELEMENTARY Puso ni Jesus School
2011-2016
Suarezville Pinagbuhatan Pasig City

JUNIOR HIGH SCHOOL Rizal High School

2017-2020
Dr. Sixto Antonio Ave. Caniogan Pasig City

SENIOR HIGH SCHOOL Rizal High School

2020-2022
Dr. Sixto Antonio Ave. Caniogan Pasig City Accountancy, Business and
Management

COLLEGE National U ni v e r si ty -Manila

2022-Present
551 M.F. Jhocson St, Sampaloc, Manila Bachelor of Science
in Business Management Major in Financial Management

SCHOLARSHIP GRANT
Pasig City Scholar 2017-Present
Barangay Palatiw Scholar 2020-Present

COMPUTER AND PROGRAMMING SKILLS

Microsoft Word with speed typing skill Microsoft Excel with Visual
Basic Application Programming (Macro Excel)

MEMBERSHIP/AFFLIATION
2020-2022
Interact Club of Barangay Palatiw

47
 CITATIONS/AWARDS
June 29, 2022 Certificate of Completion Senior High
School Completer Rizal High School
Dr. Sixto Antonio Ave. Caniogan, Pasig City Certificate of Completion
Junior High School Completer
March 23, 2020 Rizal High School
Dr. Sixto Antonio Ave. Caniogan, Pasig City

TRAININGS/SEMINARS ATTENDED

May 31, 2023 Certificate of Appreciation LEAP: Entrepreneurship as a Springboard for

Financial Independence
National University – Manila 551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro
Manila

April 26, 2023 Certificate of Participation Integrating Entrepreneurship with Sustainable Venture
and Intellectual Property National University – Manila 551 M.F. Jhocson St, Sampaloc,
Manila, 1008 Metro Manila

April 21, 2023 Certificate of Participation PRISM: 2023 Business Students’ Conference
SMX Convention Center Mall of Asia Complex, Seashell Ln, Pasay, 1300
Metro Manila
August 31, 2022
Certificate of Participation General Assembly and Leadership Webinar: Looking
Back, Thinking Forward National University – Manila 551 M.F. Jhocson St, Sampaloc,
Manila, 1008 Metro Manila

PERSONAL CIRCUMSTANCES
Birthdate: May 22, 2004 Civil Religion: Roman Catholic Height:
Status: Single 5'2"
Father’s Name: Isagani A. Tatco III Weight: 60 kg
Mother’s Name: Wendy R. Tatco

CHARACTER REFERENCES
Lorrie Anne Agustin, LPT
Puso ni Jesus Filipino Teacher Suarezville
Pinagbuhatan, Pasig City

Carmelito Milo Novicio, LPT

Master Teacher 2 and Subject Group Head ABM Strand
Rizal High School
Dr. Sixto Antonio Ave. Caniogan, Pasig City

48
CAREER OBJECTIVE:

• To apply all my knowledge in any type of employment, to exploit and share of my skillfulness, talents to others as well as to
be exposed and be productive in the factual setting of the real competitive work of humanity.

SCHOLASTIC BACKGROUND

2022-Present College National University – Manila

551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila
Bachelor of Science in Business Administration
Major in Financial Management

2020- 2022 Senior High School Siena College, Inc., Quezon City
1105 Del Monte Avenue corner Sto., Domingo Street, Quezon City
Accountancy, Business and Management

2016-2020 Junior High School Siena College, Inc., Quezon City

1105 Del Monte Avenue corner Sto., Domingo Street, Quezon City

2010-2016 Elementary Dalupan Elementary School

29 Marinduque St, San Francisco del Monte, Quezon City, 1105 Metro Manila
3rd Honorable Mention

SCHOLARSHIP GRANT

• QCYDO Scholar 2023

Scholarship for Tertiary Students (Economic)
City Hall Compound, Elliptical Road, Barangay Central, Diliman, Quezon City 1100, Metro Manila
• High School Scholar 2016 – 2022
Mother Francisca Scholar
1105 Del Monte Avenue corner Sto., Domingo Street, Quezon City

COMPUTER /PROGRAMMING SKILLS

MICROSOFT OFFICE
• Microsoft WORD with speed typing skills (an average of 50 words per minute)
• Microsoft EXCEL with Visual Basic Application Programming (Macro Excel)
• Microsoft POWERPOINT for presentation

49
MEMBERSHIPS / AFFILIATIONS

2018 – 2020 ACTIVE MEMBER, Events Organizing

Events Organizing Club
Siena College Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City

2016 - 2018 ACTIVE MEMBER, Computer

Computer Club
Siena College Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City

CITATIONS AND AWARDS

May 20, 2022 Certificate of Academic Excellence Award

With Honors for Academic Year 2021-2022
Siena College Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City

May 20, 2022 Certificate of Completion

Senior High School Completer
Siena College Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City

May 15, 2021 Certificate of Academic Excellence Awarde

With Honors for Academic Year 2020-2021
Siena College Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City

May 29, 2020 Certificate of Academic Excellence Award

With Honors for Academic Year 2019-2020
Siena College Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City

TRAININGS / SEMINARS ATTENDED

May 31, 2023 Certificate of Appreciation

Be in the Loop: A walkthrough in becoming a REALTOR
National University – Manila
551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila

May 31, 2023 Certificate of Appreciation

Building Wealth in Digital Age: Maximizing Investment Opportunities in E-commerce
National University – Manila
551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila

May 31, 2023 Certificate of Appreciation

LEAP: Entrepreneurship as a Springboard for Financial
Independence
National University – Manila
551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila

37
 April 26, 2023 Certificate of Participation
Integrating Entrepreneurship with Sustainable Venture and Intellectual Property
National University – Manila
551 M.F. Jhocson St, Sampaloc, Manila, 1008 Metro Manila

April 21, 2023 Certificate of Participation

PRISM: 2023 Business Students’ Conference
SMX Convention Center
Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila

March 30, 2022 Certificate of Participation

Rethink & Refocus: Adapting to the New Business Environment
Siena College, Inc. Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City
November 17, 2021 Certificate of Participation
BSBA Day: “Expected Impact of Covid-19 Pandemic for Business”
Siena College, Inc. Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City
November 9, 2019 Certificate of Participation
Bullying Seminar
Siena College, Inc. Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City

PERSONAL CIRCUMSTANCES

Birth Date: May 4, 2004 Religion: Roman Catholic

Civil Status: Single Blood Type: A+
Father’s Name: Arman R. Zafra Height: 5’3”
Mother’s Name: Solita L. Zafra Weight: 99.2 lbs

CHARACTER REFERENCES

▪ Adrian Rey O. De Guzman, LPT, MBA

IBED Senior High School Part Time Faculty
Siena College, Inc. Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City
4141155 to 57

• Jomar Rosas, LPT

IBED Senior High School English and Research Teacher
Siena College, Inc. Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City
09566291192

• Nathaniel Romeo G. Amat, LPT

IBED II Academic Team Leader in Mathematics
Siena College, Inc. Quezon City
1105 Del Monte Avenue corner Sto. Domingo Street, Quezon City
09420282640

50
Brushes and Brews
Tomas Morato Avenue, Roxas District
Quezon City, Metro Manila 1103
brushesandbrews@gmail.com
November 6, 2023

Meredith Yang
Director
Stellar Sips Co.
11th Avenue, Makati City, PH 1201]

Dear Ms. Yang,

We are writing to express our collective intent and commitment to embark on a groundbreaking
entrepreneurial venture, "Brushes & Brews." As a team deeply passionate about integrating the
warmth of a coffee shop with the vibrant creativity of an art studio, we aim to establish an
establishment that offers an immersive experience where patrons can relish high-quality coffee
while engaging in diverse art activities.

Our strategic direction for "Brushes & Brews" encapsulates a comprehensive plan focusing on
meticulous market research, the creation of a welcoming ambiance, strategic partnerships, robust
marketing strategies, staff training, innovation, adaptability, and customer-centric approaches.
Through these strategies, our goal is to position "Brushes & Brews" at the intersection of the
expanding coffee industry and the enduring appeal of the art market, foreseeing immense
potential for growth and sustainability. In consideration of the marketing mix, "Brushes &
Brews" plans to offer a diverse range of high-quality coffee blends and a conducive environment
for artistic expression, aiming to strike a balance between the perceived value of the experiences
provided and the cost incurred by customers. The strategic positioning of the establishment
involves a prime location around Tomas Morato, emphasizing a welcoming and creatively
stimulating space that encourages both individual art sessions and group activities.

51
Our promotion strategy will utilize various channels, including social media, influencer
partnerships, local events, workshops, collaborations with local artists, and a strong online
presence. Moreover, the success of "Brushes & Brews" relies significantly on our well-trained
staff members who possess a passion for both coffee and the arts, ensuring a smooth and efficient
customer journey within the establishment. The technological resources required to bring this
vision to life include a robust Point of Sale (POS) system, online ordering platforms, art
inventory management software, customer relationship management (CRM) tools, digital
marketing resources, technology infrastructure, and security systems.

We, as a team, are wholeheartedly committed to realizing the vision of "Brushes & Brews" by
leveraging a comprehensive business plan, a unique concept that resonates with the evolving
needs of modern consumers, and a diligent implementation strategy to ensure the success and
sustainability of the establishment.

Thank you for considering our collective intent, and we look forward to the opportunity to
discuss "Brushes & Brews" in greater detail.

Warm regards,

Kristine Abordo
CHRO
Brushes and Brews, Quezon City

52