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Get ready to harness the full potential of ChatGPT and see your results soar!

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Index
1. Introduction
About Wildtools
What is ChatGPT and its potential uses in marketing

2. Fundamentals of GPT Prompt Engineering

Definition of GPT prompts and how they work
Importance of choosing the right prompt for your goal
Best practices for crafting effective prompts

3. 8 Tips to follow if you want to create effective GPT Prompts

4. Advanced Techniques for GPT Prompt Engineering

4 ways to improve your Prompt Engineering skills
4 Prompt examples

5. Conclusion
Key takeaways
Additional resources for learning more about ChatGPT and prompt engineering

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1. INTRODUCTION
ChatGPT

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About wildtools.ai
We`re on a mission to simplify the complex world of AI digital solutions and make it
accessible to any professional looking to enhance their skillset and grow their business.

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 ChatGPT is a powerful tool designed to understand human
language and generate natural-sounding responses.

In the world of marketing, the potential uses are vast and

innovative. Below you can find some of them:
What is · Create personalized marketing campaigns

ChatGPT · Engage with customers via chatbots

· Analyze social media sentiment
· Generate content ideas
· Conduct market research by analyzing customer conversations
and feedback
· Website content, Product descriptions, social media posts

ChatGPT has enormous potential in the world of marketing and

entrepreneurship gaining competitive advantage by creating
personalized, engaging, and efficient customer experiences.

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2. FUNDAMENTALS OF GPT PROMPT ENGINEERING
Key concepts

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What is a Prompt?
GPT prompts are pre-written text prompts used to generate natural language responses
from GPT language models. By inputting a prompt, the GPT model generates a response
that mimics human language, making it a powerful tool for entrepreneurs and marketers.

Credit: Barsee

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Importance of choosing
the right prompt for
your goal
The prompt serves as the starting point or input for the model, and it can heavily influence
the output generated by the model.

For example, if you want to generate a creative writing piece, the prompt you choose should
be specific to the genre or style you want to write in. If you want to generate a persuasive
essay, the prompt should be focused on a specific topic and include clear instructions on what
arguments to make.

Choosing the right prompt is essential to achieving your goal and can impact the accuracy
and relevance of the output generated by language models

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Best practices for crafting
effective prompts
When writing a prompt, you need to be as specific as possible to get the best results

Credit: ChatGPT Prompt Genius

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3. 8 TIPS TO FOLLOW IF YOU WANT TO CREATE
EFFECTIVE GPT PROMPTS

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Tip 1

Be specific
As a marketer, you may want to create prompts that help you generate new ideas for marketing
campaigns or product development.

To do this, provide specific details about the target audience, the product or service you're
promoting, and the goals of the campaign

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Tip 2

Be clear
Avoid using marketing jargon or complex language that could confuse ChatGPT. Instead, use simple
and concise language that is easy for the model to understand.

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Tip 3

Be concise
Keep your prompts short and focused on a single topic.

For example, instead of asking "How can we improve our marketing strategy?", ask "What are some
effective ways to increase email open rates?"

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Tip 4

Use examples
Including specific examples in your prompts can help ChatGPT understand the context and provide more relevant
responses.

For example, you could ask "What are some successful influencer marketing campaigns in the beauty industry?"

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Tip 5

Provide context
Give ChatGPT some background information on the topic you want to discuss. This can include industry
trends, customer behavior, or other related topics that may impact your marketing strategy.

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Tip 6

Ask open-ended questions

Ask questions that require more than a simple yes or no answer. For example, instead of asking "Is
our website user-friendly?", ask "What are some ways we can improve the user experience on our
website?"

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Tip 7

Avoid bias
Keep your prompts neutral and avoid including personal biases or opinions. This will help ChatGPT
provide unbiased responses based on the information it has been trained on.

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Tip 8

Experiment
Don't be afraid to try different prompts to see what works best. You may need to tweak your prompts
over time to get the best results. Additionally, consider using ChatGPT to generate prompts for you
based on specific keywords or topics.

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4. ADVANCED TECHNIQUES FOR GPT PROMPT
ENGINEERING
Four ways to achieve that

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1a. Recognizing the Influence
of Context on Meaning
Understanding the importance of context is critical when it comes
to crafting effective prompts for ChatGPT and GPT-4, especially for
marketers who are looking to create a marketing plan.
Providing specific and detailed information allows the model to
generate more accurate and helpful responses.

Instead of asking general questions such as "What is a good

marketing plan?", a marketer can provide context by including
details such as target audience, budget, goals, and channels to be
used.

For example, "What is a suitable marketing plan for a startup

selling eco-friendly skincare products to environmentally
conscious millennials with a budget of $50,000?".

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1b. Unlocking Potential
through Roles and Personas
To begin, identify the essential details that you want the model to
consider and incorporate them into your prompt. You can also
assign a role or persona to the model to guide its response, such
as a marketing expert or a strategic advisor. For instance, "You are
a marketing consultant and help me create a comprehensive
marketing plan for my new business that will resonate with my
target audience."

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1c. Experimenting with
different prompt engineering
techniques
It’s also crucial to find the best approach for your specific needs.
You can use bullet points, lists, or questions to provide context
and guide the model's response. Try varying the phrasing or
ordering of information to see how it affects the output.

For example, you can rephrase the question to include additional

context such as "What are the best channels to use for a startup
selling eco-friendly skincare products to environmentally
conscious millennials?"

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1d. Prompt engineering is an
iterative process
It's essential to refine and improve your prompts over time.
Analyze the outputs you receive and identify areas where you can
provide more context or clarity.

If the model's response lacks detail, consider adding more specific

information or asking follow-up questions.

Continuously learn from your experiments and apply your insights

to future prompts, ultimately improving your ChatGPT and GPT-4
prompt engineering skills for marketing purposes.

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Prompts - Example 1 Just copy and paste it!

Innovative business ideas

👉 What new technologies or trends are emerging in our industry and how can we take advantage of them to
improve our products or services?

👉 How can we foster and facilitate a culture of innovation and creativity within our organization?

👉 What feedback are we getting from our customers and how can we use this feedback to drive innovation and
improve their experience?

👉 How can we collaborate with other companies or organizations to bring new ideas and perspectives to our
business?

👉 What are our competitors doing differently and how can we learn from their successes and failures to improve
our own innovation efforts?

👉 How can we create a process to identify and prioritize new ideas and initiatives for our company?

👉 What resources do we need to invest in innovation, such as research and development, training or
partnerships?
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Prompts - Example 2 Fill the gaps + copy and
paste it!
Define a clear value proposition
👉 What are the unique benefits or advantages that our __________ offers compared to the competition?

👉 How can we clearly differentiate our __________ from similar products or services on the market?

👉 What are the most important characteristics that our target audience expects from a __________, and how do
we prioritize them?

👉 What kind of language or message should we use to appeal to the emotions of our audience when promoting
our __________?

👉 How can we use social proof, like customer testimonials or case studies, to show the value of our__________?

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Prompts - Example 3 Fill the gaps + copy and
paste it!
Marketing strategy
👉 Our main goals and objectives for our company **[type of company]** are **[goals/objectives]** for the next **[time frame]**.
How can we ensure that our marketing strategy supports these goals?

👉 Our **[type of business]** sells **[types of products/services]**. Who is our target audience and what are their demographics,
interests, and pain points? How can I tailor our marketing strategy to effectively reach and engage this audience?

👉 My company's unique selling points (USPs) are **[unique selling point(s)]**. How can we take advantage of these USPs to
differentiate ourselves from the competition and generate more sales?

👉 What are the most effective marketing channels and tactics for our industry which is **[industry]** and our target audience
which is **[target audience]**? How can we prioritize and allocate our marketing resources accordingly?

👉 What are the best practices for measuring and tracking the success of our marketing efforts for our **[business type]**
company? What are the metrics and KPIs we should focus our attention on and how can we optimize these metrics for better
results?

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Prompts - Example 4 Fill the gaps + copy and
paste it!
Marketing automation
👉 Act as a marketing automation expert for any business looking to simplify their marketing efforts and improve their ROI. For
my company [Business Type], create a Marketing Automation Tip Guide. Be creative and be sure to include at least 3 examples
and 5 suggestions for each of the following topics:

1. Examples of marketing automation tools that can be used to simplify processes.

2. How to optimize lead nurturing with marketing automation tools.
3. Best practices for implementing marketing automation tools.
4. How marketing automation tools help with lead scoring and segmentation.
5. Successful marketing campaigns that have used automation tools.
6. How to personalize messages for prospects and customers using marketing automation tools.
7. Integration of marketing automation tools with other marketing and sales tools.
8. Metrics to track when using marketing automation tools and how they can be used to improve campaigns.
9. Using marketing automation tools to improve customer retention and upselling.
10. How marketing automation tools fit into the overall marketing strategy and what considerations to take into account when
choosing a tool.

Please format your answer in markdown language.

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5. CONCLUSION
Key takeaways

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 Key takeaways

1. Identify your 2. Create or find 3. Improve your

key challenges the best prompts prompts
ChatGPT can help you on how to list the It's very important to start with This can be an asset for you as a professional.
main challenges in your business / area ChatGPT as soon as you can, so We are in the new AI era where professionals
or as a professional and also solve or create your first prompts today like you will become a better version of
help you to get inspired on how to solve and use the examples here and the themselves thanks to the new AI solutions.
them ones we provide at wildtools.ai
newsletter to start outperforming! You don't want to miss it!

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 Additional key resources
Some great tools recommended in our Newsletter

📛 Name: Durable.co 📛 Name: Audyo 📛 Name: Looka

📜 Description: Create a website, automate 📜 Description: Create audio like writing a doc 📜 Description: Business Name Generator
marketing & manage finances in 30 secs
🌐 Website: https://www.audyo.ai/ 🌐 Website: https://looka.com/business-
🌐 Website: https://durable.co/ name-generator/
💰️Pricing: Freemium
💰️Pricing: Freemium 💰️Pricing: Freemium

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