Scribd
Upload
59 views42 pages

Slide Chapter 4 - Part 2

This document discusses key elements to consider when building an e-commerce website, including developing a business model, website content, design, organization, and infrastructure. It provides guidance on creating a brand identity, mapping the customer journey, developing important pages like the homepage and product pages, using an e-commerce platform, selecting a domain name, and integrating marketing strategies to make the website a hub for the business. The overall message is that carefully planning content, design, organization, and technical implementation are important for building an effective e-commerce presence.

Uploaded by

Mun Kang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
59 views42 pages

Slide Chapter 4 - Part 2

This document discusses key elements to consider when building an e-commerce website, including developing a business model, website content, design, organization, and infrastructure. It provides guidance on creating a brand identity, mapping the customer journey, developing important pages like the homepage and product pages, using an e-commerce platform, selecting a domain name, and integrating marketing strategies to make the website a hub for the business. The overall message is that carefully planning content, design, organization, and technical implementation are important for building an effective e-commerce presence.

Uploaded by

Mun Kang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 42

E-commerce 2019

business. technology. society


Fifteenth Edition

Chapter 4 – P2
Building an E-commerce
Presence: Websites, Mobile
Sites, and Apps

Copyright © 2020, 2019, 2018 Pearson Education, Inc. All Rights Reserved
Eight Key Elements of a Business Model

1. Value proposition
2. Revenue model
3. Market opportunity
4. Competitive environment
5. Competitive advantage
6. Market strategy
7. Organizational development
8. Management team
Building Your Website
1. Your Idea

• What is the website about?


• Who is your audience?
• What do you want the website visitors to do on you
site?
Purpose of Your Website

• Communication
• Capturing
• Conversion
Map your customer journey

• Think about how you want a potential client to interact with your site:

• buying a product

• filling out a contact form

• joining your email list

• subscribing to your podcast

• following you on social media

• Where do you want them to go?

• What do you want them to do from each page?


2. Your Content

• Pages
• Posts
• Sidebar
• Videos
• Pictures
• Audios
Your Business Messaging
Your Business Messaging
Your website copy

• Research 1-2 keywords for each page

• Be clear & obvious who you’re talking to


Figure out the key web pages

• What are the key web pages?


Figure out the key web pages
• Homepage
• About Us
• Product Categories
• Product Pages
• Blog
• Check-out Page
• Operational Pages: Return Policy, Shipping Information, FAQ,
Contact us
Homepage

• Clear Description

• Focused Content: avoid overloaded with images, text,


blog posts + show images of success to show case the
success your customer will experience.

• Credibility

• Testimonial
The Grunt Test

• What do you offer?

• How will it make my life better?

• What do I need to do to buy it?


The Grunt Test
Lee Chalmers
Contact Page

• Video – Hello from us


• Introduction of company
• Pictures of Your Team
Category Pages and Product Pages

• Keyword Research
• Write 1000 words
• Sprinkle your keywords (3-5x)
• Follow the product page key element checklist
The key elements of product pages
• High quality product images & videos

• Video – Why buy from us

• Incredible Description

• Clear CTA

• FAQ

• Shipping & Returns info

• Assembly & Use Instructions

• Reviews & Trust

• Stock levels

• Overall page (mobile responsiveness, load speed ,etc)

• Testimonials
3. Your Design

• Layout
• Visuals
• Colors
Your Design – Brand Kit
• Logo: a symbol representing your business
• Tag Line: a short and sweeet motto
• Visual Aesthetic:
- Color Palette – https://coolors.co
- Font Combination
- Design elements: overall concept, graphics, icons, patterns,
illustrations, …
- Voice: the brand’s tone, vocabulary and syntax
• A brand board is a document that helps you stay clear on the visual
elements of your brand so that everything you create looks
consistent.
Logo

• A good logo is distinctive, appropriate, practical, simple


in form and transmit a predetermined message.

• Keep it clean and simple. Text alone can make a great


logo

• Keep clip art to a minimum

• Stick to your brand’s fonts and colors


Logo
Color Palette
Color Psychology
Font Combination
Font Combination
4. Your Organization

• Site Organization
• Site Hierarchy
• Navigation/Menus
Website Organization
Website Golden Rules
• Rule 1: Keep things simple and scalable
• Rule 2: Keep every page three clicks from your homepage
Website Architecture
5. Website Infrastructure

• Domain Name
• Web Hosting
• Software Updates
Building Your Website
• Hosting Service Providers:
• - Bluehost
• - GoDaddy
• E-commerce Merchant Server Software:
• - Shopify
• - WooCommerce
• - BigCommerce
• - Wix
• Other tools:
• - Yoast
• - Zipify
Choose your website software platform
• https://www.wix.com/ecommerce/website
• https://www.wix.com/logo/maker
• https://www.wix.com/blog/2021/02/how-to-make-a-
website#viewer-15gbu
• https://www.pavietnam.vn/vn/dang-ky-ten-mien.html
Select A Domain

• Select a Name
• Select a Domain: .com, .vn, .net, …
• Register your Name with a domain registrar
Ex: GoDaddy, NameCheap, Wix, Inet, PA Vietnam, …
6. Synthesize your marketing hub
• A website is the HUB: the centralized, unified location that
connects all your marketing strategies: search, social, email &
analytics.
• Set up your website performance tracking: install Google
Analytics & Google Search Console.
• Integrate your SEO keywords while you build your website
• Link up your social media accounts
• Make sure everyone can browse your website easily
• Add your email marketing integrations
Assignment

• Develop your business brand board

• Develop your website structure

• Develop your web pages

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy